CN106651417B - Advertisement delivery information analysis method and device - Google Patents
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- CN106651417B CN106651417B CN201510729733.3A CN201510729733A CN106651417B CN 106651417 B CN106651417 B CN 106651417B CN 201510729733 A CN201510729733 A CN 201510729733A CN 106651417 B CN106651417 B CN 106651417B
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
Abstract
The invention discloses an analysis method and device of advertisement putting information, relates to the technical field of information, and can improve the accuracy of advertisement putting information analysis. Acquiring the exposure time reaching rate corresponding to an IGRP (Internet target audience rating point) and the exposure time corresponding to the IGRP; determining an adjusting coefficient corresponding to the exposure times and an adjusting interval corresponding to the exposure times; and adjusting the exposure time reaching rate corresponding to the IGRP according to the adjustment coefficient and the adjustment interval. The invention is suitable for analyzing the advertisement putting information.
Description
Technical Field
The invention relates to the technical field of information, in particular to an analysis method and device of advertisement putting information.
Background
With the continuous development of internet technology and the continuous influence of networks on the viewing behaviors of users, internet advertisements have become an important part of the modern marketing media strategy. Because of the abundant internet resources, many advertisers choose to place advertisements on the internet, and usually choose a website for advertisement placement. Currently, the Internet advertisement delivery effect is mainly measured by Internet Gross Ratings (IGRP) of target audiences. The IGRP is the percentage of the target audience number reached by the advertisement campaign to the target audience number, or the product of the exposure time reaching rate of the internet advertisement, the average exposure time of the target audience, and 100. The specific formula is as follows:
IGRP is the total number of target audiences reached by the advertisement/the number of target audiences, i.e., the exposure reaching rate of the internet advertisement × the average exposure of the target audiences × 100.
The total number of target audiences reached by the advertisement is stand% × Imp × aTA% × 100, and the exposure time arrival rate of the internet advertisement is [ (N + stand% × UImp) × aTA% ]/(target audience number) × 100%. Stable% is Stable exposure, target audience percentage aTA%, Uimp is the sum of individual exposures, and Imp is the sum of exposures.
At present, when internet advertisement putting information analysis is carried out, the exposure time reaching rate of the internet advertisement is directly calculated through the stable exposure rate, the target audience percentage, the independent exposure time sum and the number of internet target audiences in the field of television advertisement. However, in the actual application process, the stable exposure rate, the target audience percentage and the total independent exposure value in the field of television advertisements are usually large and larger than the number of target audiences of the internet, so that the calculated internet exposure time reaching rate exceeds 100%, the analysis of advertisement delivery information is inaccurate, and the accuracy of the analysis of the advertisement delivery information is low.
Disclosure of Invention
In view of the above, the present invention is proposed to provide an advertisement placement information analysis method and apparatus that overcomes or at least partially solves the above-mentioned problems.
According to an aspect of the present invention, the present invention provides an advertisement delivery information analysis method, including:
acquiring the exposure time reaching rate corresponding to an IGRP (Internet target audience rating point) and the exposure time corresponding to the IGRP;
determining an adjusting coefficient corresponding to the exposure times and an adjusting interval corresponding to the exposure times;
and adjusting the exposure time reaching rate corresponding to the IGRP according to the adjustment coefficient and the adjustment interval.
According to another aspect of the present invention, an apparatus for analyzing advertisement placement information includes:
the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring the exposure time reaching rate corresponding to an IGRP (Internet target audience gross evaluation) and the exposure time corresponding to the IGRP;
a determining unit configured to determine an adjustment coefficient corresponding to the exposure number and an adjustment section corresponding to the exposure number;
and the adjusting unit is used for adjusting the exposure time reaching rate corresponding to the IGRP according to the adjusting coefficient and the adjusting interval.
By means of the technical scheme, the advertisement delivery information analysis method and device are provided by the invention. Acquiring the exposure time reaching rate corresponding to the IGRP of the Internet target audience rough evaluation point and the exposure time corresponding to the current IGRP for the first time; determining an adjusting coefficient corresponding to the exposure times and an adjusting interval corresponding to the exposure times; and finally, adjusting the exposure time reaching rate corresponding to the IGRP according to the adjustment coefficient and the adjustment interval. Compared with the prior art that the exposure time reaching rate of the internet advertisement is calculated directly through the stable exposure rate, the target audience percentage, the sum of the independent exposure times and the number of internet target audiences in the field of television advertisement when the internet advertisement putting information is analyzed, the embodiment of the invention adjusts the calculated exposure time reaching rate of the internet advertisement through the adjusting interval corresponding to the exposure time and the adjusting coefficient corresponding to the exposure time, and can ensure that the value of the exposure time reaching rate of the internet advertisement is in a reasonable range, thereby ensuring the accuracy of the analysis of the advertisement putting information and further improving the accuracy of the analysis of the advertisement putting information.
Drawings
Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are only for purposes of illustrating the preferred embodiments and are not to be construed as limiting the invention. Also, like reference numerals are used to refer to like parts throughout the drawings. In the drawings:
fig. 1 is a flowchart illustrating an analysis method for advertisement delivery information according to an embodiment of the present invention;
fig. 2 is a flowchart illustrating another method for analyzing advertisement placement information according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram illustrating an apparatus for analyzing advertisement delivery information according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
An embodiment of the present invention provides an analysis method for advertisement delivery information, as shown in fig. 1, the method includes:
101. and acquiring the exposure time reaching rate corresponding to the IGRP of the target audience rough evaluation point and the exposure time corresponding to the IGRP.
It should be noted that the exposure time reaching rate corresponding to the target audience gross evaluation point IGRP and the exposure time corresponding to the IGRP may be acquired from the storage table. For example, the storage form of the table for storing the exposure reaching rate corresponding to the internet target audience rough rating point IGRP may be as shown in table 1:
TABLE 1
Table 1 merely exemplifies the exposure number arrival rate corresponding to the target audience hair evaluation point IGRP and the exposure number corresponding to the IGRP, and is not limited herein.
For example, the exposure arrival rate corresponding to the target audience gross evaluation point IGRP is: the reaching rate of the IGRP value of 255 for 1 or more exposure times is 87.6%, and the IGRP value for 1 or more exposure times is 1 or more.
102. And determining an adjusting coefficient corresponding to the exposure times and an adjusting interval corresponding to the exposure times.
Specifically, the adjustment coefficient corresponding to the number of exposures and the adjustment interval corresponding to the number of exposures may be determined according to a preset storage location. The preset storage position is stored with adjustment coefficients corresponding to different exposure times and adjustment intervals corresponding to the exposure times. The preset storage location may be a preset database or a preset storage table, and the embodiment of the present invention is not limited. If the preset storage location is a preset storage table, the storage form of the preset storage table may be, as shown in table 2:
TABLE 2
| Number of exposures | Adjustment interval | Adjustment factor |
| 1 | (55.0％,85％] | 0.20 |
| 2 | (38.5％,55.0％] | 0.45 |
| 3 | (24.0％,38.5％] | 0.61 |
| 4 | (16.0％,24.0％] | 0.76 |
| 5 | [0,16.0％] | 0.85 |
Table 2 is merely an example of the adjustment interval and the adjustment coefficient, and is not limited herein.
For example, when the IGRP value is 255 and the arrival rate of the exposure times of 1 or more is 87.6%, it is confirmed that 87.6% is larger than the adjustment interval (55.0%, 85%) corresponding to the exposure times of 1 or more, and at this time, the adjustment coefficient 0.20 corresponding to the exposure times of 1 or more and the adjustment interval (55.0%, 85%) corresponding to the exposure times of 1 or more are obtained from table 2.
103. And adjusting the exposure time reaching rate corresponding to the IGRP according to the adjustment coefficient and the adjustment interval.
For the embodiment of the present invention, step 103 may specifically be: adjusting the exposure time reaching rate corresponding to the IGRP according to the following formula, as shown in formula (1):
wherein, Y is the exposure time arrival rate corresponding to the adjusted IGRP, X is the exposure time arrival rate corresponding to the IGRP, M is the adjustment interval, and K is the adjustment coefficient corresponding to the exposure time.
For the embodiment of the invention, the calculated exposure time arrival rate of the internet advertisement is adjusted through the adjustment interval corresponding to the exposure time and the adjustment coefficient corresponding to the exposure time, so that the value of the exposure time arrival rate of the internet advertisement can be ensured to be in a reasonable range, the accuracy of advertisement delivery information analysis can be ensured, and the accuracy of advertisement delivery information analysis can be further improved.
For example, if the arrival rate of the exposure times corresponding to the IGRP value 295 of 1 or more is 101.3%, it is confirmed that 101.3% is greater than the adjustment interval 85% corresponding to the exposure times of 1 or more, and at this time, the adjustment coefficient 0.20 corresponding to the exposure times of 1 or more and the adjustment interval 85% corresponding to the exposure times of 1 or more are obtained from table 2. According to the adjustment coefficient 0.20 and the adjustment interval 85%, the arrival rate at which the number of exposures corresponding to the IGRP value 295 reaches 1 or more is adjusted, for example, the specific adjustment process using the formula (1) may be: y85% + (1-85%) × (1-0.2/(0.2+ 101.3% -85%)) -91.7%.
For another example, if the exposure time arrival rate for the original IGRP is table 1, the exposure time arrival rate for the adjusted IGRP may be as shown in table 3, based on the adjustment coefficient and the adjustment interval:
TABLE 3
The embodiment of the invention provides an analysis method of advertisement putting information. Acquiring the exposure time reaching rate corresponding to the IGRP of the Internet target audience rough evaluation point and the exposure time corresponding to the current IGRP for the first time; determining an adjusting coefficient corresponding to the exposure times and an adjusting interval corresponding to the exposure times; and finally, adjusting the exposure time reaching rate corresponding to the IGRP according to the adjustment coefficient and the adjustment interval. Compared with the prior art that the exposure time reaching rate of the internet advertisement is calculated directly through the stable exposure rate, the target audience percentage, the sum of the independent exposure times and the number of internet target audiences in the field of television advertisement when the internet advertisement putting information is analyzed, the embodiment of the invention adjusts the calculated exposure time reaching rate of the internet advertisement through the adjusting interval corresponding to the exposure time and the adjusting coefficient corresponding to the exposure time, and can ensure that the value of the exposure time reaching rate of the internet advertisement is in a reasonable range, thereby ensuring the accuracy of the analysis of the advertisement putting information and further improving the accuracy of the analysis of the advertisement putting information.
An embodiment of the present invention provides another method for analyzing advertisement delivery information, as shown in fig. 2, the method includes:
201. and acquiring the exposure time reaching rate corresponding to the IGRP of the target audience of the Internet and the exposure time corresponding to the IGRP.
202. And when the reaching rate of the exposure times is greater than the adjustment interval corresponding to the exposure times in the preset storage position, acquiring an adjustment coefficient corresponding to the exposure times and an adjustment interval corresponding to the exposure times from the preset storage position.
The preset storage position is stored with adjustment coefficients corresponding to different exposure times and adjustment intervals corresponding to the exposure times.
203. And adjusting the exposure time reaching rate corresponding to the IGRP according to the adjustment coefficient and the adjustment interval.
For the embodiment of the present invention, step 203 may specifically be: adjusting the exposure time reaching rate corresponding to the IGRP according to the following formula:
wherein, Y is the exposure time arrival rate corresponding to the adjusted IGRP, X is the exposure time arrival rate corresponding to the IGRP, M is the adjustment interval, and K is the adjustment coefficient corresponding to the exposure time.
For the embodiment of the invention, the calculated exposure time arrival rate of the internet advertisement is adjusted through the adjustment interval corresponding to the exposure time and the adjustment coefficient corresponding to the exposure time, so that the value of the exposure time arrival rate of the internet advertisement can be ensured to be in a reasonable range, the accuracy of advertisement delivery information analysis can be ensured, and the accuracy of advertisement delivery information analysis can be further improved.
204. And acquiring the arrival amount of the target audience reached by the advertisement corresponding to the exposure times.
205. And adjusting the arrival amount of the target audience reached by the advertisement according to the adjusted arrival rate of the exposure times corresponding to the IGRP and the adjusted arrival rate of the exposure times corresponding to the IGRP.
For the embodiment of the present invention, step 204 may specifically be: the target audience arrival amount of the advertisement is adjusted according to the following formula (2):
and Z is the adjusted target audience arrival amount of the advertisement, Y is the exposure time arrival rate corresponding to the adjusted IGRP, and X is the exposure time arrival rate corresponding to the IGRP.
For the embodiment of the invention, the IGRP can be further adjusted by adjusting the arrival amount of the target audience reached by the advertisement, and then the internet advertisement delivery effect is analyzed according to the adjusted IGRP, so that the accuracy of advertisement delivery information analysis can be ensured, and the accuracy of advertisement delivery information analysis is improved
The embodiment of the invention provides another method for analyzing advertisement putting information. Acquiring the exposure time reaching rate corresponding to the IGRP of the Internet target audience rough evaluation point and the exposure time corresponding to the current IGRP for the first time; determining an adjusting coefficient corresponding to the exposure times and an adjusting interval corresponding to the exposure times; and finally, adjusting the exposure time reaching rate corresponding to the IGRP according to the adjustment coefficient and the adjustment interval. Compared with the prior art that the exposure time reaching rate of the internet advertisement is calculated directly through the stable exposure rate, the target audience percentage, the sum of the independent exposure times and the number of internet target audiences in the field of television advertisement when the internet advertisement putting information is analyzed, the embodiment of the invention adjusts the calculated exposure time reaching rate of the internet advertisement through the adjusting interval corresponding to the exposure time and the adjusting coefficient corresponding to the exposure time, and can ensure that the value of the exposure time reaching rate of the internet advertisement is in a reasonable range, thereby ensuring the accuracy of the analysis of the advertisement putting information and further improving the accuracy of the analysis of the advertisement putting information.
Further, an embodiment of the present invention provides an apparatus for analyzing advertisement delivery information, as shown in fig. 3, the apparatus includes: an acquisition unit 31, a determination unit 32, and an adjustment unit 33.
The obtaining unit 31 is configured to obtain an exposure time reaching rate corresponding to an internet target audience rough evaluation point IGRP and an exposure time corresponding to the IGRP.
A determining unit 32, configured to determine an adjustment coefficient corresponding to the exposure number and an adjustment section corresponding to the exposure number.
And an adjusting unit 33, configured to adjust the exposure number arrival rate corresponding to the IGRP according to the adjustment coefficient and the adjustment interval.
The determining unit 32 is specifically configured to, when the exposure time arrival rate is greater than an adjustment interval corresponding to the exposure times in a preset storage location, obtain an adjustment coefficient corresponding to the exposure times from the preset storage location, where the preset storage location stores adjustment intervals corresponding to different exposure times and adjustment coefficients corresponding to the exposure times.
The adjusting unit 32 is specifically configured to adjust the exposure time reaching rate corresponding to the IGRP according to the following formula:
wherein, Y is the exposure time arrival rate corresponding to the adjusted IGRP, X is the exposure time arrival rate corresponding to the IGRP, M is the adjustment interval, and K is the adjustment coefficient corresponding to the exposure time.
The obtaining unit 31 is further configured to obtain a target audience arrival amount reached by the advertisement corresponding to the exposure time.
The adjusting unit 32 is further configured to adjust the target audience arrival amount reached by the advertisement according to the adjusted exposure time arrival rate corresponding to the IGRP and the exposure time arrival rate corresponding to the IGRP.
The adjusting unit 32 is further configured to adjust the target audience arrival amount of the advertisement according to the following formula:
and Z is the adjusted target audience arrival amount of the advertisement, Y is the exposure time arrival rate corresponding to the adjusted IGRP, and X is the exposure time arrival rate corresponding to the IGRP.
The embodiment of the apparatus corresponds to the embodiment of the method, and for convenience of reading, details in the embodiment of the apparatus are not repeated one by one, but it should be clear that the apparatus in the embodiment can correspondingly implement all the contents in the embodiment of the method.
The embodiment of the invention provides an analysis device for advertisement putting information. Acquiring the exposure time reaching rate corresponding to the IGRP of the Internet target audience rough evaluation point and the exposure time corresponding to the current IGRP for the first time; determining an adjusting coefficient corresponding to the exposure times and an adjusting interval corresponding to the exposure times; and finally, adjusting the exposure time reaching rate corresponding to the IGRP according to the adjustment coefficient and the adjustment interval. Compared with the prior art that the exposure time reaching rate of the internet advertisement is calculated directly through the stable exposure rate, the target audience percentage, the sum of the independent exposure times and the number of internet target audiences in the field of television advertisement when the internet advertisement putting information is analyzed, the embodiment of the invention adjusts the calculated exposure time reaching rate of the internet advertisement through the adjusting interval corresponding to the exposure time and the adjusting coefficient corresponding to the exposure time, and can ensure that the value of the exposure time reaching rate of the internet advertisement is in a reasonable range, thereby ensuring the accuracy of the analysis of the advertisement putting information and further improving the accuracy of the analysis of the advertisement putting information.
The device for analyzing the advertisement putting information comprises a processor and a memory, wherein the acquisition unit, the adjustment unit and the like are stored in the memory as program units, and the processor executes the program units stored in the memory to realize corresponding functions.
The processor comprises a kernel, and the kernel calls the corresponding program unit from the memory. The kernel can be set to be one or more than one, and the accuracy of advertisement delivery information analysis can be improved by adjusting kernel parameters.
The memory may include volatile memory in a computer readable medium, Random Access Memory (RAM) and/or nonvolatile memory such as Read Only Memory (ROM) or flash memory (flash RAM), and the memory includes at least one memory chip.
The present application further provides a computer program product adapted to perform program code for initializing the following method steps when executed on a data processing device:
acquiring the exposure time reaching rate corresponding to an IGRP (Internet target audience rating point) and the exposure time corresponding to the IGRP;
determining an adjusting coefficient corresponding to the exposure times and an adjusting interval corresponding to the exposure times;
and adjusting the exposure time reaching rate corresponding to the IGRP according to the adjustment coefficient and the adjustment interval.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
In a typical configuration, a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
The memory may include forms of volatile memory in a computer readable medium, Random Access Memory (RAM) and/or non-volatile memory, such as Read Only Memory (ROM) or flash memory (flash RAM). The memory is an example of a computer-readable medium.
Computer-readable media, including both non-transitory and non-transitory, removable and non-removable media, may implement information storage by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technology, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic cassettes, magnetic tape magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information that can be accessed by a computing device. As defined herein, a computer readable medium does not include a transitory computer readable medium such as a modulated data signal and a carrier wave.
The above are merely examples of the present application and are not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (10)
1. An analysis method for advertisement placement information, comprising:
acquiring the exposure time reaching rate corresponding to an IGRP (Internet target audience rating point) and the exposure time corresponding to the IGRP;
determining an adjusting coefficient corresponding to the exposure times and an adjusting interval corresponding to the exposure times;
adjusting the exposure time reaching rate corresponding to the IGRP according to the adjustment coefficient and the adjustment interval;
the determining the adjustment coefficient corresponding to the exposure times and the adjustment interval corresponding to the exposure times includes:
when the exposure time arrival rate is greater than an adjustment interval corresponding to the exposure time in a preset storage position, acquiring an adjustment coefficient corresponding to the exposure time and an adjustment interval corresponding to the exposure time from the preset storage position;
the preset storage position is stored with adjustment coefficients corresponding to different exposure times and adjustment intervals corresponding to the exposure times.
2. The method for analyzing advertisement placement information according to claim 1, wherein the adjusting the exposure time arrival rate of the IGRP according to the adjustment coefficient and the adjustment interval comprises:
adjusting the exposure time reaching rate corresponding to the IGRP according to the following formula:
wherein, Y is the exposure time arrival rate corresponding to the adjusted IGRP, X is the exposure time arrival rate corresponding to the IGRP, M is the adjustment interval, and K is the adjustment coefficient corresponding to the exposure time.
3. The method for analyzing advertisement delivery information according to claim 1, wherein after adjusting the exposure time arrival rate corresponding to the IGRP according to the adjustment coefficient and the adjustment interval, the method further comprises:
acquiring the arrival amount of a target audience to which the advertisement corresponding to the exposure times arrives;
and adjusting the target audience arrival amount of the advertisement according to the adjusted exposure time arrival rate corresponding to the IGRP and the exposure time arrival rate corresponding to the IGRP.
4. The method for analyzing advertisement delivery information according to claim 2, wherein the adjusting the target audience arrival amount to which the advertisement arrives according to the adjusted exposure time arrival rate corresponding to the IGRP and the exposure time arrival rate corresponding to the IGRP comprises:
adjusting the target audience arrival amount of the advertisement according to the following formula:
and Z is the adjusted target audience arrival amount of the advertisement, Y is the adjusted exposure time arrival rate corresponding to the current IGRP, and X is the exposure time arrival rate corresponding to the current IGRP.
5. An apparatus for analyzing advertisement placement information, comprising:
the system comprises an acquisition unit, a processing unit and a processing unit, wherein the acquisition unit is used for acquiring the exposure time reaching rate corresponding to an IGRP (Internet target audience gross evaluation) and the exposure time corresponding to the IGRP;
a determining unit configured to determine an adjustment coefficient corresponding to the exposure number and an adjustment section corresponding to the exposure number;
the adjusting unit is used for adjusting the exposure time reaching rate corresponding to the IGRP according to the adjusting coefficient and the adjusting interval;
the determining unit is specifically configured to, when the exposure time arrival rate is greater than an adjustment interval corresponding to the exposure time in a preset storage location, obtain an adjustment coefficient corresponding to the exposure time from the preset storage location;
the preset storage position is stored with adjustment intervals respectively corresponding to different exposure times and adjustment coefficients respectively corresponding to the exposure times.
6. The apparatus for analyzing advertisement placement information according to claim 5,
the adjusting unit is specifically configured to adjust the exposure time arrival rate corresponding to the IGRP according to the following formula:
wherein, Y is the exposure time arrival rate corresponding to the adjusted IGRP, X is the exposure time arrival rate corresponding to the IGRP, M is the adjustment interval, and K is the adjustment coefficient corresponding to the exposure time.
7. The apparatus for analyzing advertisement placement information according to claim 5,
the acquisition unit is also used for acquiring the arrival amount of the target audience reached by the advertisement corresponding to the exposure times;
the adjusting unit is further configured to adjust the target audience arrival amount reached by the advertisement according to the adjusted exposure time arrival rate corresponding to the IGRP and the exposure time arrival rate corresponding to the IGRP.
8. The apparatus for analyzing advertisement placement information according to claim 6,
the adjusting unit is specifically configured to adjust the target audience arrival amount of the advertisement according to the following formula:
and Z is the adjusted target audience arrival amount of the advertisement, Y is the exposure time arrival rate corresponding to the adjusted IGRP, and X is the exposure time arrival rate corresponding to the IGRP.
9. A storage medium, characterized in that the storage medium comprises a stored program, wherein when the program runs, a device in which the storage medium is located is controlled to execute the method for analyzing advertisement placement information according to any one of claims 1 to 4.
10. A processor, wherein the processor is configured to run a program, wherein the program is configured to execute the method for analyzing advertisement placement information according to any one of claims 1 to 4 when running.
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| CN108154387B (en) * | 2017-12-11 | 2021-07-23 | 北京奇虎科技有限公司 | Method and device for evaluating bus body advertisement delivery route scheme |
| CN110298711A (en) * | 2019-07-12 | 2019-10-01 | 秒针信息技术有限公司 | Advertisement arrival rate determines method, apparatus, storage medium and advertisement delivery method |
| CN112446740A (en) * | 2020-12-11 | 2021-03-05 | 恩亿科(北京)数据科技有限公司 | Advertisement data curve generation method and system, electronic device and storage medium |
| CN114500639A (en) * | 2022-01-11 | 2022-05-13 | 北京达佳互联信息技术有限公司 | Multimedia data delivery method and device, electronic equipment and storage medium |
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