KR101635706B1 - Advertisement bidding method using joint bidding of seller advertiser and open market advertiser in advertising platform of media - Google Patents

Abstract

Disclosed is an advertising bidding method using joint bidding of a seller advertiser and an open market advertiser in an advertising platform operated by a medium. According to an embodiment of the present invention, an advertising bidding method in a medium comprises the steps of: providing, to multiple seller advertisers, a first bidding condition for an advertisement for each of the seller advertisers, wherein the first bidding condition is predetermined by one or more open market advertisers; acquiring, from each of the seller advertisers, a second bidding condition for exposure of the advertisement for each of the seller advertisers; computing a joint standard bidding condition for exposure of the advertisement for each of the seller advertisers based on a joint bidding condition of the first bidding condition and the second bidding condition; and determining an advertisement exposure order for each of the seller advertisers based on the computed joint standard bidding condition.

Description

TECHNICAL FIELD [0001] The present invention relates to an advertisement bidding method using a joint bid of a seller advertiser and an open market advertiser in an advertisement platform operated by a media,

The present invention relates to a technique for bidding an advertisement using a joint bidding of a seller advertiser and an open market advertiser in a medium, and a method of bidding an advertisement by a bidder set by an open market advertiser, And a method of joint bidding using the condition of a seller and a bid condition of a seller advertiser.

As Internet advertising advances, keyword advertisement with competitive bidding method is used as a general method of internet advertisement. Keyword advertising is a type of advertisement that exposes a keyword advertisement to a page of the search result when a user searches for a keyword containing the keyword after purchasing a specific keyword. For example, when a user searches for the keyword 'flower delivery', the advertiser will receive ads related to flower delivery such as 'AA flower delivery' and 'XX flower delivery' on the screen. These keyword ads are different from typical banner ads in that they show ads to specific products or interested people. In other words, it is possible to increase the advertisement effect and increase the click rate of the advertisement in that the advertisement content is shown only to a person who is interested in a specific product or a specific field.

The keyword advertisement can be awarded to the advertisement inventory or the advertisement slot through the competitive bidding. When the competitive bid is applied, each of the plurality of advertisers can bid for the advertisement inventory to expose their advertisement. Only advertisements of some advertisers of a plurality of advertisers participating in the bidding may be exposed through a specific advertisement exposure area of the advertisement inventory.

Sellers who sell products on online sites such as open markets and shopping malls are required to register their products in their malls and open markets in order to sell more of their products, to purchase advertisements in open markets for promoting sales of products, naver), and then (daum).

On the other hand, the open market puts the marketing cost separately for the brand value and the flow of user traffic, and executes advertisements on external media such as Naver,

In the case of network advertising media such as Naver and Daum, which execute advertisements for open markets and sellers, the above-mentioned structure facilitates maximizing sales. However, from the standpoint of sellers, Effective advertising practices are needed to achieve this.

Embodiments of the present invention provide an advertising bidding method on a medium that enables a seller to co-bid an advertisement in a joint bidding of a seller advertiser and an open market advertiser in an advertising platform operated on a medium.

A method for advertising bidding on a medium according to an embodiment of the present invention includes providing a plurality of seller advertisers with a first bidding condition predetermined by at least one open market advertiser for each advertisement of the plurality of seller advertisers step; Obtaining a second bidding condition for an advertisement exposure of each of the plurality of seller advertisers from each of the plurality of seller advertisers; Calculating a common standard bidding condition for each advertisement exposure of each of the plurality of merchant advertisers based on a common bidding condition of the first bid condition and the second bid condition; And determining the advertisement exposure order of each of the plurality of seller advertisers based on the calculated common standard bid conditions.

The step of providing the first bidding condition may include checking a category type in the open market in which the advertisement is registered, selecting a first bid corresponding to the identified category type among the bid conditions determined differently according to the category type in the open market Condition can be provided to the corresponding seller advertiser.

Wherein the providing of the first bidding condition comprises: confirming a keyword type in an open market in which the advertisement is registered, and determining a first bid corresponding to the confirmed keyword type among the bid conditions determined differently according to the keyword type in the open market Condition can be provided to the corresponding seller advertiser.

The providing of the first bidding condition may include verifying the seller rating in the open market for each of the plurality of seller advertisers and determining a different first bid condition to each of the plurality of seller advertisers according to the verified seller rating .

The providing of the first bidding condition may include identifying a keyword or category that each of the plurality of seller advertisers is willing to bid on the medium and assigning a different first bidding condition according to the identified keyword or category to the plurality of seller advertisers Can be provided to each.

Further, a method according to an embodiment of the present invention includes: obtaining a joint bid budget amount from the open market advertiser; And setting a category-specific auction condition based on the obtained joint-bid-budget amount, wherein the step of providing the first auction condition includes providing the first auction condition based on the set category- can do.

An advertisement bidding device in a medium according to an embodiment of the present invention may provide each of a plurality of seller advertisers with a first bid condition predetermined by at least one open market advertiser for an advertisement of each of the plurality of seller advertisers Offering; An acquiring unit for acquiring a second auction condition for each advertisement exposure of each of the plurality of seller advertisers from each of the plurality of seller advertisers; A calculation unit for calculating a common standard bidding condition for an advertisement exposure of each of the plurality of seller advertisers based on a joint bidding condition of the first bid condition and the second bid condition; And a determination unit determining the advertisement exposure ranking of each of the plurality of seller advertisers based on the calculated common standard bidding condition.

The providing unit confirms the category type in the open market in which the advertisement is registered, and provides the first bid condition corresponding to the confirmed category type among the bid conditions determined differently according to the category type to the seller advertiser in the open market can do.

The providing unit confirms the keyword type in the open market in which the advertisement is registered, and provides the first bid condition corresponding to the confirmed keyword type among the bid conditions determined differently according to the keyword type to the seller advertiser in the open market can do.

The providing unit may confirm the seller rating in the open market for each of the plurality of seller advertisers and may provide the first different auction condition to each of the plurality of seller advertisers according to the confirmed seller rating.

The providing unit may identify a keyword or a category that each of the plurality of seller advertisers desires to bid on the medium and may provide a different first bid condition to each of the plurality of seller advertisers according to the confirmed keyword or category.

Further, the apparatus according to an embodiment of the present invention may further include a setting unit for setting a category-specific auction condition based on a joint auction budget amount obtained from the open market advertiser, Thereby providing the first bidding condition.

Embodiments of the present invention can achieve a synergy effect of advertisement exposure on the media by the seller and the open market by systematizing the bidding structure of the advertisement in the advertisement platform operated by the media as a joint bidding of the seller advertiser and the open market advertiser .

Embodiments of the present invention can reduce the advertising cost of the seller advertiser by bidding the seller on the medium with a joint bid with the open market at the time of the advertisement bid.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 illustrates an exemplary system for explaining an advertising bidding method in a medium according to embodiments of the present invention. FIG.
Fig. 2 shows a configuration of an embodiment of the media advertisement bid apparatus shown in Fig.
FIG. 3 is an exemplary diagram for explaining a bidding process of an open market advertiser and a seller advertiser.
4 shows an example page for a seller advertiser to bid for a product advertisement on a medium.
5 shows an example of a bid condition for a merchandise advertisement of a seller in a medium.
FIG. 6 shows an example of a merchandise advertisement exposure ranking result on a medium.
7 is a flowchart illustrating an operation of an advertisement bidding method in a medium according to an embodiment of the present invention.
FIG. 8 shows an operational flow diagram of an embodiment of step S710 shown in FIG.

Hereinafter, embodiments according to the present invention will be described in detail with reference to the accompanying drawings. However, the present invention is not limited to or limited by the embodiments. In addition, the same reference numerals shown in the drawings denote the same members.

The embodiments of the present invention can promote the sales of the merchandise by reducing the advertisement cost of the seller advertiser by bidding the bid structure of the advertisement in the advertisement platform operated by the medium with the seller advertiser and the open market advertiser joint bidding, It is important to increase the traffic inflow to the open market.

BRIEF DESCRIPTION OF THE DRAWINGS FIG. 1 illustrates an exemplary system for explaining an advertising bidding method in a medium according to embodiments of the present invention. FIG.

Referring to FIG. 1, a media advertisement bidding apparatus 100 includes a plurality of seller advertisers (Advertiser 1 to Advertiser N) and a plurality of open market advertisers (Open Market 1 to Open Market M) And performs a joint bidding of the advertisement to determine the advertisement exposure ranking.

Here, open market advertisers (Open Market 1 to Open Market M) are open market advertisers who have entered into partnership agreements with mediums such as Naver and Daum, and have bid conditions for joint bidding, for example, open market bids Beading) can be set. The bidding conditions of the open market for joint bidding can be provided when the seller who registered the goods in the open market bids advertisements on the media, and the bid conditions are different depending on the categories in the open market where the seller's goods are registered , Or may be provided differently depending on the seller rating in the open market. Of course, the bidding conditions of the open market are not limited to being applied differently according to the above-mentioned conditions, and may be applied differently according to an advertisement keyword or the like.

Merchant advertisers (advertiser 1 to advertiser N) and open market advertisers (open market 1 to open market M) can each bid using a user terminal including a smart device such as a PC, a tablet PC, and a smart phone.

The media advertisement bidding apparatus 100 is a device for bidding advertisement advertisements registered by seller advertisers in an open market for advertisement inventories or slots provided by the media, .

At this time, the media advertisement bidding apparatus 100 can perform advertisement bidding for each of the search keywords or categories for exposing the advertisement, and the advertisement ranking for the product advertisements of the seller advertisers bidding on the same search keyword or the same category You can decide.

The media advertisement bidding apparatus 100 will be described with reference to FIG.

Fig. 2 shows a configuration of an embodiment of the media advertisement bid apparatus shown in Fig.

2, a media advertisement bidding apparatus 100 according to an embodiment of the present invention includes a setting unit 210, a providing unit 220, an obtaining unit 230, a calculating unit 240, a determining unit 250 And a storage unit 260.

The storage unit 260 is a means for storing data for carrying out the present invention and stores information on open markets, information on seller advertisers, bid conditions for joint bidding in each open market, Information on the number of views or impressions for each search keyword or category, a bid price for a search keyword or category in the medium, and the like. The storage unit 260 may store not only the above-described information but also data for carrying out the present invention.

The setting unit 210 is configured to set a bidding condition for bidding with an advertiser by an open market advertiser, and is set by an input of an open market advertiser.

At this time, the setting unit 210 may acquire the budget amount for the joint bidding from the open market advertiser, and may set the bidding condition for each category classified for registering the product in the open market based on the obtained joint bidding budget amount .

Of course, the bidding conditions for each category may be directly set by an open market advertiser, or when an open market advertiser sets a weight for each category, the bidding condition for each category may be automatically set using the obtained amount of the bidding budget.

Further, the setting unit 210 may set a different bid condition for each search keyword or category for which the advertisement product is to be bid on the medium. For example, the bid conditions can be set differently according to a search keyword for exposing the advertisement on the medium, for example, "jeans", "jeans for women", "jeans for skinny" and the like.

The setting unit 210 may set the bidding conditions for each category of the open market. However, the setting unit 210 may set the bidding conditions for each category of the seller registered in the open market and for each search keyword.

For example, as shown in FIG. 3, when an open market advertiser (IM advertiser) accesses the media bidding advertisement device through an agreement with the media, the media bidding advertisement device displays a bid related page, for example, an IM advertiser management tool And a category for supporting the advertisement expenses to the seller advertisement unit through the corresponding page is selected and a budget range is set for the advertisement cost for each selected category and the budget is executed to set the bidding condition for each category in the open market have. If the budget is executed by an open market advertiser, the budget will be additionally reflected in the seller's advertising costs for bidding on the media.

The offering unit 220 transmits a bidding condition (hereinafter referred to as "first bidding condition") set by an open market advertiser to each of the seller advertisers for the product to be advertised by each of the seller advertisers for bidding advertisements on the medium to provide.

At this time, the offerer 220 checks the category type in at least one open market in which the merchandise advertised by the seller advertiser is registered, and selects the category category (s) among the bid conditions set differently according to the category category in the open market The first bidding condition corresponding to the second bidder may be provided to the corresponding advertiser. Assuming, for example, that the first advertisement product of the seller advertiser is registered in the first category of the first open market and the second advertisement product is registered in the second category of the second open market, The bid condition set in the first category of the open market may be provided to the seller advertiser and the bid condition set in the second category of the second open market may be provided to the seller advertiser.

If the bidding condition in the open market is set differently according to the keyword of the registered advertisement product, the supplier 220 confirms the type of the keyword (or the search keyword) in the open market in which the product to be advertised by the seller advertiser is registered And provide the first bid condition corresponding to the identified keyword type among the bid conditions set differently according to the keyword type to the seller advertiser in the open market.

Also, the offerer 220 may check the seller's rating in the open market for the seller advertiser when the bidding conditions in the open market are set differently according to the seller rating registered with the advertisement commodity, A first bidding condition corresponding to the confirmed seller grade among the set bidding conditions may be provided to the corresponding seller advertiser.

Also, the providing unit 220 checks a search keyword to be bidded on the medium when the bidding conditions in the open market are set differently according to the search keyword to be bidded on the medium, and selects one of the bidding conditions The first bid condition corresponding to the search keyword may be provided to the corresponding advertiser.

For example, as shown in FIG. 4, the offerer 220 may, for example, when a seller advertiser tries to bid for a product registered in an open market on a search keyword or a category on a medium, a first bid condition For example, for the search keywords "jeans", "women's jeans", "skinny jeans" and "brushed jeans" which are to be bid on a goods registered in the G-market, "40 won", "40 won", "40" Quot; 0 "for the category" women's clothing > denim / jeans "to the corresponding seller advertiser .

As described above, the providing unit 220 is configured to provide the seller advertiser with the bid conditions of the open market set by the setting unit 210, and may set different first bid conditions according to the conditions set by the setting unit 210 . Further, the providing unit 220 may provide the first bidding condition differently by reflecting the weight of the search keyword or category to be bidded on the medium according to the condition set by the setting unit 210.

The first bidding condition provided by the offerer 220 may be provided when the seller advertiser bids, but may be provided when the bidding ends.

The first bidding condition provided by the offerer 220 may be a bidding method in the case of the fixed-term charging method or a CPC amount in the case of the click-based charging method (for example, the CPC charging method).

The acquiring unit 230 acquires a bid condition (hereinafter referred to as "second bid condition") for advertisement exposure of each of a plurality of seller advertisers from each of a plurality of seller advertisers.

At this time, the obtaining unit 230 may obtain the second bidding condition for the product advertisement bidding by receiving the second bidding condition through the advertisement bidding page in the medium provided to the seller advertisers.

Further, the media advertisement bidding apparatus 100 determines the bid conditions of the advertisement to be bidded by providing the latest bid conditions for the search keyword or category to be bid to each of the seller advertisers, for example, a bid price, a recent exposure number, It can also help.

The first bidding condition and the second bidding condition described above may include a bid or a bidding price, and may include all the information required for a bid.

The calculation unit 240 calculates a common standard bidding condition for each advertisement exposure of a plurality of seller advertisers based on a joint bidding condition of the first bid condition and the second bid condition.

At this time, the calculation unit 240 calculates the common standard bidding condition for each of the plurality of seller advertisers, that is, the final bid condition for each of the plurality of seller advertisers, for example, by summing up the bid included in the first bid condition and the bid included in the second bid condition, Bids can be calculated.

The determining unit 250 determines the advertisement exposure ranking of each of the plurality of seller advertisers based on the common standard bidding condition calculated by the calculating unit 240. [

That is, the decision unit 250 determines the advertisement exposure order in the descending order of the final bid using the common standard bidding condition, for example, the final bid price, which is bid by the seller advertisers bidding on the same advertisement item.

3 and 4, when a seller advertiser accesses a media advertisement bidding device and subscribes to a seller advertiser in order to bid an advertisement on a medium, the media advertisement bidding device includes a bid related page For example, if a seller advertiser management tool is provided, and a user accesses a page for bidding an advertisement item after connecting an account of an open market in which a seller's product is registered (linking to a shopping mall account) through the page, The first bid condition set for the advertisement product, for example, a product, b product, and c product, in the open market where the seller's product is registered as well as the information according to the keyword or category, for example, G market, auction, to provide. At this time, the first bidding condition may be different according to a search keyword or a category to be bidded on the medium, or may be different according to a category in which a product is registered in an open market.

The seller advertiser registers the category advertisement or the keyword advertisement to be bidded in the medium, confirms the first bidding condition set by the open market advertiser, obtains the second bidding condition inputted by the seller advertiser, 2 Calculate the final bid using the bid conditions.

For example, as shown in FIG. 5, when the medium is bidding on the category "fashion / beauty> women's apparel", the first bid condition (positive bid) 520 ) And the second bidding condition (desired bid) 510 of each of the seller advertisers, to calculate the final bid price.

In this case, the first bidding condition (positive bid) may be set differently according to the category in which the goods are registered even in the same open market. For example, as shown in FIG. 5, the goods A 123 registered in the G- Registered in the category "Women / Young Casual Clothing> Jeans / Skinny Jeans", you can get the support of "100 won" plus bids, and item B123 is registered in "Mis / Big Size Clothing> Big Size Jeans" "20 won" plus bid can be supported. Therefore, even if the seller advertiser X tries to bid with the same desired bid price of "370 won" for the goods A123 and the goods B123, the final bid price will be changed to "470 won" and "390 won" because the plus bid is different 530.

The exposure order of the products exposed in the category "fashion / beauty>women'sclothing" can be determined as shown in FIG. 6 through the final bid calculated by the bidding condition shown in FIG. 5, that is, the final bid (A123) of the seller advertiser X registered in the G market jointly bidded with "470 won" as the highest final bid in the highest bid of "450 won" The product (E123) of the seller advertiser Y registered in the WEMEF is determined as the exposure ranking 2, and the goods (B123) of the seller advertiser X registered in the G market jointly bidded with the lowest final bid "390 won" The exposure ranking is ranked 5th.

As described above, the advertisement bidding device in the medium according to the embodiment of the present invention bids advertisement bidding structure of the advertisement in the advertisement platform operated by the medium by joint bid of the seller advertiser and open market advertiser, thereby reducing the advertisement cost of the seller advertiser It is possible to promote sales of the merchandise by the seller and increase the traffic inflow to the open market. Therefore, sellers can expect to increase sales of registered products, and open markets can expect to see an increase in profits due to sales growth of sellers.

FIG. 7 is a flowchart illustrating an operation of an advertisement bidding method in a medium according to an exemplary embodiment of the present invention, and is a flowchart illustrating an operation of the media bidding apparatus 100 shown in FIG.

Referring to FIG. 7, an advertisement bidding method according to an embodiment of the present invention provides a first bidding condition predetermined by an open market advertiser to each of a plurality of seller advertisers, for each advertisement of a plurality of seller advertisers ( S710).

In step S710, as in the example shown in FIG. 8, the category type in at least one open market in which the merchandise to be advertised by the seller advertiser is registered is checked, and in the open market, among the bid conditions The first bidding condition corresponding to the confirmed category type can be provided to the seller advertiser (S810, S820).

In step S710, if the bidding condition in the open market is set differently according to the keyword of the registered advertisement product, the type of the keyword (or the search keyword) in the open market in which the product to be advertised by the seller advertiser is registered is checked, The first bidding condition corresponding to the identified keyword type among the bidding conditions set differently according to the keyword type may be provided to the corresponding seller advertiser.

In step S710, if the bidding conditions in the open market are set differently according to the seller rating of the advertisement commodity, the seller rating in the open market for the seller advertiser is checked, and in the open market, And provide the first bidding condition corresponding to the verified seller rating to the corresponding seller advertiser.

In step S710, if the bidding conditions in the open market are set differently according to the search keyword to be bidded on the medium, the search keyword to be bidded on the medium is confirmed, and if the bidding condition in the open market corresponds to the confirmed search keyword To the corresponding advertiser of the seller.

Depending on the situation, step S710 may provide the first bidding condition differently by reflecting the weight of the search keyword or category to be bidded on the medium for the bidding condition set by the product registered in the open market.

Although not shown in FIG. 7, the process of setting the first bidding condition supported by the open market can be performed, and the process of setting the first bidding condition can be inputted and set by the open market advertiser. For example, a budget amount for a joint bidding can be obtained from an open market advertiser, and a bidding condition can be set for each category classified for registering a product in the open market based on the obtained joint bidding budget amount.

Of course, the bidding conditions for each category may be directly set by an open market advertiser, or when an open market advertiser sets a weight for each category, the bidding condition for each category may be automatically set using the obtained amount of the bidding budget.

In addition, the first bidding condition may be set differently for each search keyword or category for which an advertisement item is to be bidded on the medium, or may be set differently for each category of a seller registered in an open market and a search keyword.

If the first bid condition supported by the open market is provided in step S710, a second bid condition for each advertisement exposure of a plurality of seller advertisers is obtained from each of the plurality of seller advertisers (S720).

Here, the step S720 may obtain the second bid condition for the goods advertisement bid by receiving the second bid condition through the advertisement bid page in the medium provided to the seller advertisers.

Before performing the step S720, the method according to the present invention may provide the latest bid conditions for a search keyword or category to be bid to each of the seller advertisers, for example, a bid price, a recent exposure number, May be helpful in determining.

If the second bid condition is obtained in step S720, a common standard bid condition for each of the plurality of advertisers' advertisement impressions is calculated based on the joint bid condition of the first bid condition and the second bid condition (S730).

Here, the step S730 may calculate the final bid for each of the plurality of seller advertisers as a common standard bid condition by adding the bid included in the first bid condition and the bid included in the second bid condition.

When the common standard bidding condition (final bid) for each of the plurality of seller advertisers is calculated in step S730, the advertisement exposure ranking of each of the plurality of seller advertisers is determined based on the calculated common standard bid conditions (S740).

At this time, in step S740, the advertisement exposure ranking may be determined in the order of higher final bids by using the same bid item, for example, the same bid keyword bidding by the seller advertisers bidding on the same search keyword advertisement or the same category advertisement.

The system or apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the systems, devices, and components described in the embodiments may be implemented in various forms such as, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array ), A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to embodiments may be implemented in the form of a program instruction that may be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (12)

An advertisement bidding method performed by an advertisement bidding device,
The providing unit included in the advertisement bidding apparatus providing each of a plurality of seller advertisers with a first auction condition predetermined by at least one open market advertiser for an advertisement of each of the plurality of seller advertisers;
Wherein the acquisition unit included in the advertisement bid apparatus acquires a second bid condition for each advertisement exposure of each of the plurality of seller advertisers from each of the plurality of seller advertisers;
Calculating a common standard bidding condition for a respective advertisement exposure of each of the plurality of seller advertisers based on a joint bidding condition of the first bid condition and the second bid condition; And
Wherein the determining unit included in the advertisement bidding unit determines the advertisement exposure ranking of each of the plurality of seller advertisers based on the calculated common standard bidding condition
The method comprising the steps of:
The method according to claim 1,
The step of providing the first bidding condition
The providing unit confirms the category type in the open market in which the advertisement is registered and provides the first bid condition corresponding to the confirmed category type among the bid conditions determined differently according to the category type in the open market to the corresponding seller advertiser A method of advertising bidding on media.
The method according to claim 1,
The step of providing the first bidding condition
The providing unit confirms the keyword type in the open market in which the advertisement is registered and provides the first bid condition corresponding to the confirmed keyword type among the bid conditions determined differently according to the keyword type to the seller advertiser in the open market A method of advertising bidding on media.
The method according to claim 1,
The step of providing the first bidding condition
Wherein the providing unit confirms the seller rating in the open market for each of the plurality of seller advertisers and the advertisement bid in the medium that provides different first bid conditions to each of the plurality of seller advertisers according to the identified seller rating Way.
The method according to claim 1,
The step of providing the first bidding condition
Wherein the providing unit is configured to identify a keyword or a category that each of the plurality of seller advertisers desires to bid on the medium and to provide a first different bid condition to each of the plurality of seller advertisers according to the confirmed keyword or category Ad bidding method.
The method according to claim 1,
The setting unit included in the advertisement bidding device obtaining a joint bid budget amount from the open market advertiser; And
Wherein the setting unit included in the advertisement bidding apparatus sets a bidding condition for each category based on the obtained joint bidding budget amount
Further comprising:
The step of providing the first bidding condition
Wherein the providing unit provides the first bidding condition based on the set bidding condition for each category.
A providing unit for providing a plurality of seller advertisers with a first auction condition predetermined by at least one open market advertiser for each advertisement of the plurality of seller advertisers;
An acquiring unit for acquiring a second auction condition for each advertisement exposure of each of the plurality of seller advertisers from each of the plurality of seller advertisers;
A calculation unit for calculating a common standard bidding condition for an advertisement exposure of each of the plurality of seller advertisers based on a joint bidding condition of the first bid condition and the second bid condition; And
A determination unit for determining an advertisement exposure ranking of each of the plurality of seller advertisers based on the calculated common standard bidding condition,
Wherein the advertising bidding device comprises:
8. The method of claim 7,
The providing unit
The method comprising: confirming a category type in the open market in which the advertisement is registered, and providing a first bid condition corresponding to the identified category type among the bid conditions determined differently according to the category type in the open market, Lt; / RTI >
8. The method of claim 7,
The providing unit
The method comprising: confirming the keyword type in the open market in which the advertisement is registered, and providing the first bid condition corresponding to the confirmed keyword type among the bid conditions determined differently according to the keyword type in the open market to the seller advertiser Lt; / RTI >
8. The method of claim 7,
The providing unit
A seller rating in an open market for each of the plurality of seller advertisers and providing a different first bid condition to each of the plurality of seller advertisers according to the verified seller rating.
8. The method of claim 7,
The providing unit
The advertisement bidding device in a medium for identifying a keyword or category that each of the plurality of seller advertisers wants to bid on the medium and providing different first bidding conditions to each of the plurality of seller advertisers according to the confirmed keyword or category, .
8. The method of claim 7,
A setting unit configured to set a bidding condition for each category based on a joint bidding budget amount acquired from the open market advertiser,
Further comprising:
The providing unit
And provides the first bidding condition based on the set bidding condition for each category.

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