CN110764676A

CN110764676A - Information resource display method and device, electronic equipment and storage medium

Info

Publication number: CN110764676A
Application number: CN201911001983.XA
Authority: CN
Inventors: 梁冰
Original assignee: Miaozhen Systems Information Technology Co Ltd
Current assignee: Miaozhen Information Technology Co Ltd; Miaozhen Systems Information Technology Co Ltd
Priority date: 2019-10-21
Filing date: 2019-10-21
Publication date: 2020-02-07
Anticipated expiration: 2039-10-21
Also published as: CN110764676B

Abstract

The application provides an information resource display method, an information resource display device, an electronic device and a storage medium, wherein the method comprises the following steps: acquiring interaction information of interaction behaviors of a target user and a first target product; extracting behavior characteristics which characterize the interaction behavior of the target user and the first target product in the interaction information, and determining the interaction degree of the target user and the first target product based on the behavior characteristics; if the interaction degree of the target user and the first target product meets the preset condition, acquiring a first information resource corresponding to the first target product, and sending a control instruction carrying the first information resource to a display device, so that the display device displays the first information resource based on the control instruction. According to the method and the device, the first information resource corresponding to the first target product interested by the target user can be displayed in time based on the interaction degree of the target user and the first target product, so that the information resource is reasonably utilized, and the service efficiency is improved.

Description

Information resource display method and device, electronic equipment and storage medium

Technical Field

The present application relates to the field of computer technologies, and in particular, to an information resource display method and apparatus, an electronic device, and a storage medium.

Background

In a shopping mall, a display screen is usually used to play information resources corresponding to a target product, so as to achieve the purposes of promoting products, improving the popularity of product brands, and notifying product discount information. The existing information resource display method is to arrange and combine the information resources to be displayed according to the time sequence, and circularly play the information resources corresponding to a plurality of products according to the fixed sequence through a display screen; or, the number of times of circular playing is preset, and the information resource corresponding to each product is circularly played, so that the impression of the user on the product is deepened.

According to the existing information resource display method, a server provides information resources to be played for a display screen, the information resources to be played are usually fixed information resources, and when the fixed information resources are not information resources which are interested by a user, the waste of the information resources is caused, so that the service efficiency is reduced.

Disclosure of Invention

In view of this, an object of the embodiments of the present application is to provide an information resource display method, an apparatus, an electronic device, and a storage medium, which perform information resource display of a product based on an interaction degree of an interaction behavior between a user and the product, so as to improve accuracy of displayed information resources, reduce waste of the information resources, and improve service efficiency.

In a first aspect, an embodiment of the present application provides an information resource display method, where the method includes:

acquiring interaction information of interaction behaviors of a target user and a first target product;

extracting behavior characteristics representing interaction behaviors of the target user and the first target product in the interaction information, and determining the interaction degree of the target user and the first target product based on the behavior characteristics;

if the interaction degree between the target user and the first target product meets a preset condition, acquiring a first information resource corresponding to the first target product, and sending a control instruction carrying the first information resource to a display device, so that the display device displays the first information resource based on the control instruction.

In an optional embodiment, the determining the degree of interaction between the target user and the first target product based on the behavior feature includes:

inputting behavior characteristics representing the interaction behavior of the target user and the first target product into a pre-trained interaction analysis model to obtain the interaction degree of the target user and the first target product;

wherein the behavioral characteristics include one or more of the following characteristics: the target product information processing method comprises the following steps of obtaining a distance characteristic of a position of a target user and a first target product, an angle characteristic of the position of the target user and the first target product, an angle characteristic between a big arm and a small arm of the target user, an eyeball motion track characteristic of the target user, a mouth radian characteristic of the target user and a position relation characteristic of a first target area of the target user and the first target product.

In an optional embodiment, the method further comprises:

when detecting that target terminal equipment enters a second target area, acquiring target identification information of the target terminal equipment;

selecting a second target product corresponding to the target identification information from a plurality of products to be displayed based on the corresponding relation between preset identification information and the products to be displayed;

acquiring a second information resource corresponding to the second target product, and sending a control instruction carrying the second information resource to a display device; wherein the display device displays the second information resource based on the control instruction.

In an optional implementation manner, the extracting behavior features in the interaction information, which characterize interaction behavior of the target user and the first target product, includes:

extracting the identity characteristics of the target user corresponding to the target user from the interactive information;

if the identity characteristics of the target user are not stored currently, extracting behavior characteristics which represent the interaction behavior of the target user and the first target product from the interaction information; and deleting the identity feature of the target user when the preset storage time length is detected to be exceeded.

In an optional implementation manner, the sending the control instruction carrying the first information resource to a display device includes:

if the interaction degree of the target user and the first target product is within a first interaction degree range, sending a control instruction carrying the first information resource to a target display screen so as to display the first information resource on the target display screen; the target display screen is matched with the display screen of the first target product;

if the interaction degree of the target user and the first target product is within a second interaction degree range, sending a control instruction of the first information resource to target projection equipment so as to display the first information resource through projection of the target projection equipment; the target projection device is a projection device matched with the first target product.

In an optional implementation manner, the first target product is located on a bearing device, and the target display screen is located in an area where the first target product is located on the bearing device;

and the target display resource area projected by the target projection equipment is positioned in the projection area corresponding to the first target product.

In an optional implementation manner, the sending the control instruction carrying the first information resource to a display device further includes:

extracting the identity characteristics of the target user from the interaction information of the interaction behavior of the target user and the first target product;

searching a target display device corresponding to the identity characteristics of the target user based on the mapping relation between the identity characteristics of the user and display devices of different types, and sending a control instruction of the first information resource to the target display device so as to display the first information resource on the target display device; the target display device may be a display screen or a projection device.

In an alternative embodiment, the mapping relationship between the user identity characteristics and the different types of display devices is determined by the following method:

acquiring image information of each type of display device watched by the target user; determining the watching time length of the target user watching the display device of the type according to the image information;

selecting the display device of the type corresponding to the maximum watching duration from the watching durations respectively corresponding to the display devices of all types as the target display device;

and establishing a mapping relation between the user identity characteristics of the target user and the target display device.

In a second aspect, an embodiment of the present application provides an information resource display apparatus, where the information resource display apparatus includes:

the first acquisition module is used for acquiring the interaction information of the interaction behavior of the target user and the first target product;

the determining module is used for extracting behavior characteristics which characterize the interaction behavior of the target user and the first target product in the interaction information and determining the interaction degree of the target user and the first target product based on the behavior characteristics;

the second obtaining module is used for obtaining a first information resource corresponding to the first target product if the interaction degree between the target user and the first target product meets a preset condition;

and the sending module is used for sending the control instruction carrying the first information resource to a display device so that the display device displays the first information resource based on the control instruction.

In a third aspect, an embodiment of the present application provides an electronic device, including: a processor, a memory and a bus, wherein the memory stores machine-readable instructions executable by the processor, when the electronic device runs, the processor and the memory communicate with each other through the bus, and the processor executes the machine-readable instructions to execute the steps of the information resource display method according to any one of the first aspect.

In a fourth aspect, the present application provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program performs the steps of the information resource display method according to any one of the first aspect.

According to the information resource display method and device, the electronic device and the storage medium, the interaction degree of the target user and the first target product is determined based on the interaction information of the interaction behavior of the target user and the first target product, and when the interaction degree meets the preset condition, the first information resource matched with the first target product is obtained and displayed, so that the accuracy of the displayed information resource is improved, the waste of the information resource is reduced, and the service efficiency is improved.

Further, the information resource display method provided in the embodiment of the application may further obtain, based on the target identification information of the terminal device carried by the target user, a second target product that is interested by the target user and corresponding to the target identification information, display a second information resource corresponding to the second target product in time, and further improve service efficiency.

In order to make the aforementioned objects, features and advantages of the present application more comprehensible, preferred embodiments accompanied with figures are described in detail below.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings that are required to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present application and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained from the drawings without inventive effort.

Fig. 1 is a flowchart illustrating an information resource display method provided by an embodiment of the present application;

fig. 2 is a flowchart illustrating a method for displaying a second information resource in an information resource display method provided in an embodiment of the present application;

fig. 3 is a flowchart illustrating a method for extracting behavior features in an information resource display method provided in an embodiment of the present application;

fig. 4 is a flowchart illustrating a method for selecting a type of a display device in an information resource display method provided in an embodiment of the present application;

fig. 5 is a flowchart illustrating another method for selecting a type of a display device in an information resource display method provided in an embodiment of the present application;

fig. 6 is a flowchart illustrating a method for determining a mapping relationship between a user identity characteristic and a display device type in an information resource display method provided in an embodiment of the present application;

FIG. 7 is a schematic diagram of an information resource display apparatus provided in an embodiment of the present application;

fig. 8 shows a schematic diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. The components of the embodiments of the present application, generally described and illustrated in the figures herein, can be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.

At present, when displaying the information resource, the server usually provides the information resource to be played fixed on the display screen. However, when the fixed information resource is not an information resource in which the user is interested, the information resource is wasted, and the service efficiency is lowered.

Based on the above problems, embodiments of the present application provide an information resource display method, an apparatus, an electronic device, and a storage medium, which display information resources of a product based on an interaction degree of an interaction behavior between a user and the product, so that accuracy of the displayed information resources is improved, waste of the information resources is reduced, and service efficiency is improved.

The above-mentioned drawbacks are the results of the inventor after practical and careful study, and therefore, the discovery process of the above-mentioned problems and the solution proposed by the present application to the above-mentioned problems in the following should be the contribution of the inventor to the present application in the process of the present application.

The technical solutions in the present application will be described clearly and completely with reference to the drawings in the present application, and it should be understood that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. The components of the present application, as generally described and illustrated in the figures herein, may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present application, presented in the accompanying drawings, is not intended to limit the scope of the claimed application, but is merely representative of selected embodiments of the application. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present application without making any creative effort, shall fall within the protection scope of the present application.

It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, it need not be further defined and explained in subsequent figures.

To facilitate understanding of the present embodiment, first, a detailed description is given to an information resource display method disclosed in the embodiments of the present application, and an execution subject of the information resource display method provided in the embodiments of the present application may be a server. The following describes an information resource display method provided in an embodiment of the present application with an execution subject as a server.

Referring to fig. 1, a flowchart of an information resource display method provided in an embodiment of the present application is shown, where the information resource display method includes the following steps:

s101, acquiring interaction information of the interaction behavior of the target user and the first target product.

In the embodiment of the application, after entering the area where the first target product is located, the target user generates an interaction behavior with the first target product; here, the above-mentioned interactive behaviors include one or more of the following behaviors: approaching the first target product, contacting the first target product, generating facial expressions based on the first target product, controlling eye movements based on the first target product.

As an optional implementation manner, the information resource display method may be applied to a scenario where the target user shops in a shopping mall, a large number of shelves are placed in a shopping area of the shopping mall, the first target product is located on the shelves, and when the target user approaches the shelves where the first target product is located, an interaction behavior between the target user and the first target product is generated.

In the embodiment of the application, in order to know the interest degree of the target user in the first target product, a plurality of monitoring methods may be adopted to obtain the interaction information representing the interaction behavior of the target user and the first target product.

As an optional implementation manner, the image acquisition device is used to acquire the interaction information representing the interaction behavior between the target user and the first target product, and the image acquisition device is used to acquire the image information of the interaction behavior between the target user and the first target product.

As another optional implementation manner, the image acquisition device and the sensing device are used to acquire the interaction information representing the interaction behavior of the target user with the first target product, acquire the image information of the interaction behavior of the target user with the first target product acquired by the image acquisition device, and sense information generated by the sensing device when sensing the target user located in the area where the first target product is located.

S102, extracting behavior characteristics which represent the interaction behavior of the target user and the first target product in the interaction information, and determining the interaction degree of the target user and the first target product based on the behavior characteristics.

In the embodiment of the application, the interactive information can be image information, the image information comprises facial expression information and limb action information, and facial expression characteristics and limb action characteristics generated by a target user based on a first target product are recorded; the interactive information can also be image information and sensing information, and the sensing information records the position relation characteristics of the target user and the area where the first target product is located; the facial expression features, the limb action features and the position relation features are collectively called as behavior features; and extracting behavior characteristics from the interaction information, and determining the interaction degree of the target user and the first target product based on the various behavior characteristics, wherein the interaction degree is the interest degree of the target user on the first target product.

S103, if the interaction degree between the target user and the first target product meets a preset condition, acquiring a first information resource corresponding to the first target product, and sending a control instruction carrying the first information resource to a display device, so that the display device displays the first information resource based on the control instruction.

In the embodiment of the application, if the interaction degree between the target user and the first target product meets the preset condition, it is determined that the first information resource corresponding to the first target product needs to be displayed to the target user, information resources corresponding to multiple products are stored in the server, the first information resource corresponding to the first target product is locally acquired from the server, and a control instruction for displaying the first information resource is sent to a display device within a visual range of the target user, so that the target user can view the first information resource corresponding to the first target product through the display device.

As an optional implementation manner, the preset condition may be: and if the interaction degree is greater than a second preset threshold, the preset condition is met.

As another optional implementation, the preset condition may be: and if the interaction degree is within the preset interaction degree range, the preset condition is met.

In the embodiment of the application, the interaction degree between the target user and the first target product is determined based on the interaction information representing the interaction behavior between the target user and the first target product, so that the first information resource corresponding to the first target product interested by the target user can be displayed in time, the information resource is reasonably utilized, and the service efficiency is improved.

In the embodiment of the application, the interaction degree between the target user and the first target product is determined based on the behavior characteristics by the following method:

and inputting the behavior characteristics representing the interaction behavior of the target user and the first target product into a pre-trained interaction analysis model to obtain the interaction degree of the target user and the first target product.

In the embodiment of the application, an interactive analysis model for analyzing the interest degree of a target user on a first target product is trained on the basis of a large number of collected analysis basic samples; the analysis basic sample comprises a plurality of behavior characteristics corresponding to the interaction degree meeting the preset condition and a plurality of behavior characteristics corresponding to the interaction degree not meeting the preset condition; and inputting various behavior characteristics extracted from the interaction information into an interaction analysis model, generating an interaction degree based on the various behavior characteristics by the interaction analysis model, and outputting the interaction degree of the target user and the first target product by the interaction analysis model.

As an optional implementation manner, when the image acquisition device is used to acquire the interaction information representing the interaction behavior between the target user and the first target product, the behavior feature extracted from the interaction information includes: the target product is a target product of the user, and the target product is a target product of the user.

As another optional implementation manner, when the interaction information representing the interaction behavior of the target user and the first target product is acquired by using the image acquisition device and the sensing device, the behavior feature extracted from the interaction information includes: the target product information processing method comprises the following steps of obtaining a distance characteristic of a position of a target user and a first target product, an angle characteristic of the position of the target user and the first target product, an angle characteristic between a big arm and a small arm of the target user, an eyeball motion track characteristic of the target user, a mouth radian characteristic of the target user and a position relation characteristic of a first target area of the target user and the first target product.

In the embodiment of the application, the information resource of the product is displayed based on the interaction degree of the interaction behavior of the user and the product, so that the accuracy of the displayed information resource is improved, the waste of the information resource is reduced, and the service efficiency is improved.

In this embodiment of the present application, a to-be-displayed product browsed by a target user through a terminal device and identification information of the terminal device are monitored, a correspondence between the monitored identification information and the to-be-displayed product is stored in a server, and when it is monitored that a certain locally stored identification information appears in a second target area, an information resource of the to-be-displayed product corresponding to the identification information is displayed, so that the target user notices the to-be-displayed product, as shown in fig. 2, a flowchart of a method for displaying a second information resource corresponding to a second production device based on the target identification information of the target terminal device is provided in an embodiment of the present application, where the method includes the following steps:

s201, when it is detected that the target terminal device enters a second target area, target identification information of the target terminal device is obtained.

In the embodiment of the application, the target user can clearly view the second information resource displayed by the display device corresponding to the second target product at any position in the second target area; and if the target user carries the terminal equipment and the target user is in the second target area, acquiring the target identification information of the target terminal equipment carried by the target user.

S202, selecting a second target product corresponding to the target identification information from the plurality of products to be displayed based on the corresponding relation between the preset identification information and the products to be displayed.

In the embodiment of the application, a target user is monitored for a product to be displayed and identification information of the terminal equipment which are browsed by the terminal equipment, and the corresponding relation between the monitored identification information and the product to be displayed is stored in a server; here, one identification information may correspond to a plurality of products to be displayed; when the target identification information of the terminal equipment carried by the target user is acquired in the second target area, the acquired target identification information is matched with a plurality of identification information locally stored in the server, and if the target identification information locally exists in the server, a plurality of products to be displayed corresponding to the target identification information are determined based on the corresponding relation between the identification information stored in the server and the products to be displayed; here, the plurality of products to be displayed is at least one product to be displayed; if the plurality of products to be displayed corresponding to the target identification information include a second target product, a second information resource corresponding to the second target product can be displayed.

S203, acquiring a second information resource corresponding to the second target product, and sending a control instruction carrying the second information resource to a display device; wherein the display device displays the second information resource based on the control instruction.

In the embodiment of the application, information resources corresponding to a plurality of target products are stored in a server, when a product to be displayed comprises a second target product, a second information resource corresponding to the second target product is selected from the plurality of information resources stored in the server, and a control instruction is sent to a display device corresponding to the second target product, wherein the control instruction carries the second information resource, so that the display device corresponding to the second target product displays the second information resource.

In the embodiment of the application, based on the browsing record of the target user on the mobile terminal, the second target product which is interested by the target user is selected, and then the second information resource corresponding to the second target product is played, so that the service efficiency is further improved.

In the embodiment of the present application, if the interactivity degree corresponding to the target user meets the preset condition, the server does not process other interactive information of the same target user any more, referring to fig. 3, which is a flowchart of a method for extracting behavior characteristics characterizing an interactive behavior between the target user and a first target product from the interactive information, where the method includes the following steps:

s301, extracting the identity characteristics of the target user corresponding to the target user from the interactive information.

In the embodiment of the application, the server obtains the interaction information of the interaction behavior between the target user and the first target product, the interaction information comprises image information, and the identity characteristics of the target user corresponding to the target user are extracted from the image information.

S302, if the identity characteristics of the target user are not stored currently, extracting behavior characteristics which represent the interaction behavior of the target user and the first target product from the interaction information; and deleting the identity feature of the target user when the preset storage time length is detected to be exceeded.

In the embodiment of the application, if behavior characteristics extracted from interaction information of a target user and a first target product are input into an interaction analysis model, and the interaction degree output by the interaction analysis model meets a preset condition, target user identity characteristics of the target user are extracted from graphic information included in the interaction information, the target user identity characteristics are stored in a server, and after the preset storage time, the target user identity characteristics are deleted from the server; if the server acquires new interaction information corresponding to a new target user and a first target product, extracting new target user identity characteristics corresponding to the new target user from the new interaction information, and if the new target user identity characteristics are target user identity characteristics locally stored by the server, the server does not process the new interaction information any more; and if the new target user identity characteristic is not the target user identity characteristic stored locally by the server, extracting the behavior characteristic representing the interaction behavior of the new target user and the first target product from the new interaction information.

For example, if the preset storage duration is 2 hours, based on the first interaction information, the interaction degree output by the interaction analysis model meets the preset condition, extracting the first target user identity characteristic of the first target user from the first image information included in the first interaction information, storing the first target user identity characteristic in the server, assuming that the time point for storing the first target user identity characteristic is 10:10 (ten points is ten), acquiring the second interaction information at 10:13 by the server, and if the first target user identity characteristic is extracted from the second image information included in the second interaction information, not processing the second interaction information by the server; if the second target user identity characteristic is extracted from the second image information included in the second interactive information, extracting the behavior characteristics which represent the interactive behaviors of the second target user and the first target product in the second interactive information; and the server acquires the third interactive information at 12:30, and if the first target user identity characteristic is extracted from the third image information included in the third interactive information, the behavior characteristics which characterize the interactive behaviors of the first target user and the first target product in the third interactive information are extracted.

In the embodiment of the application, when a plurality of types of display devices exist, a display device of a proper type is selected to display a first information resource; as an alternative embodiment, the type of display device may be selected based on the target user's interactivity with the first target product; as another alternative, the type of display device may be selected based on the target user identity of the target user. The following describes a method for selecting the type of display device for each of the above two cases:

first, referring to fig. 4, a flowchart of a method for selecting a type of a display device based on an interaction degree of a target user with a first target product according to an embodiment of the present application is shown, where the method for selecting the type of the display device includes the following steps:

s401, if the interaction degree of the target user and the first target product is within a first interaction degree range, sending a control instruction carrying the first information resource to a target display screen so as to display the first information resource on the target display screen; the target display screen is a display screen matched with the first target product.

The first target product is located on the bearing device, and the target display screen is located in the area where the first target product is located on the bearing device.

In the embodiment of the application, if the interaction degree between a target user and a first target product meets a preset condition, matching the interaction degree with a preset first interaction degree range, and if the interaction degree is within the first interaction degree range, displaying a first information resource corresponding to the first target product through a display screen; the first target product is located on the carrying device, for example, the first target product is located on a shelf; in the area where the first target product is located, at least one display screen capable of displaying the first information resource corresponding to the first target product exists, one target display screen is selected from the multiple display screens, and the first information resource is displayed through the target display screen.

Wherein, the area where the first target product is located is as follows: assuming that the target user is located at the position of the first target product, the target user can clearly hear the sound information corresponding to the first information resource displayed on the display screen and can clearly see the area of the visual information corresponding to the first information resource displayed on the display screen.

As an optional implementation manner, there is a corresponding relationship between the target display screen and the first target product, and the distance difference between the position of the target display screen and the position of the first target product is within a range of several meters, for example, the target display screen is directly above the first target product, and the target display screen is obliquely above the first target product; when the first information resource corresponding to the first target product is obtained, the control instruction carrying the first information resource is sent to the target display screen corresponding to the first target product, so that the first information resource is displayed on the target display screen.

As another optional implementation, a plurality of display screens capable of displaying the first information resource exist in the area where the first target product is located, and if only one display screen in a standby state exists in the area where the first target product is located, the display screen is determined as the target display screen; if a plurality of display screens in a standby state exist in the area where the first target product is located, one display screen is randomly designated as a target display screen, or the display screen closest to the position where the first target product is located is determined as the target display screen.

S402, if the interaction degree of the target user and the first target product is within a second interaction degree range, sending a control instruction of the first information resource to target projection equipment so as to display the first information resource through projection of the target projection equipment; the target projection device is a projection device matched with the first target product.

In the embodiment of the application, if the interaction degree between a target user and a first target product meets a preset condition, matching the interaction degree with a preset second interaction degree range, and if the interaction degree is in the second interaction degree range, displaying a first information resource corresponding to the first target product through projection equipment; at least one projection device capable of displaying a first information resource corresponding to a first target product exists in a projection area corresponding to the first target product, one target projection device is selected from the plurality of projection devices, and the first information resource is displayed through the target projection device.

Wherein, the projection area corresponding to the first target product is: when the target user is located at the position of the first target product, the target user can clearly hear the sound information corresponding to the first information resource and can clearly see the first information resource displayed by the projection device in a projection manner; the target display resource area is an area where the projection equipment displays the first information resource, and the target display resource area is located in a projection area corresponding to the first target product.

As an optional implementation manner, if a plurality of projection devices meeting the requirement exist in the projection area corresponding to the first target product, one projection device is randomly selected from the plurality of projection devices to serve as the target projection device, or the projection device with the closest distance between the target display resource area and the position where the first target product exists in the plurality of projection devices is taken as the target projection device.

As another optional implementation, if only one projection device meeting the requirement exists in the projection area corresponding to the first target product, the projection device is taken as the target projection device.

As another optional implementation, if there is a correspondence between the first target product and the target projection device, when the first information resource corresponding to the first target product is obtained, the control instruction carrying the first information resource is sent to the target projection device corresponding to the first target product, so that the target projection device displays the first information resource.

Second, referring to fig. 5, a flowchart of a method for selecting a type of a display device based on a target user identity of a target user according to an embodiment of the present application is shown, where the method includes the following steps:

s501, extracting the identity characteristics of the target user from the interaction information of the interaction behavior of the target user and the first target product.

In the embodiment of the application, the interaction information of the interaction behavior between the target user and the first target product comprises image information, the image information comprises target user identity characteristics representing that the target user is different from other users, the target user identity characteristics are extracted from the image information, and the target user identity characteristics and the target user are in one-to-one correspondence.

As an alternative embodiment, the target user identity may be face recognition information.

S502, searching a target display device corresponding to the identity characteristics of the target user based on the mapping relation between the identity characteristics of the user and display devices of different types, and sending a control instruction of the first information resource to the target display device so as to display the first information resource on the target display device; the target display device may be a display screen or a projection device.

In the embodiment of the application, the server stores the mapping relation between a plurality of user identity characteristics and different types of display devices, the target user identity characteristics extracted from the interactive information are matched with the plurality of user identity characteristics stored locally in the server, and if the target user identity characteristics are stored locally in the server, the target type display device corresponding to the target user identity characteristics is selected according to the mapping relation between the user identity characteristics and the different types of display devices; if there are a plurality of display devices of the same target type, one display device is selected from the plurality of display devices of the same target type as a target display device.

As an alternative embodiment, one display device in a standby state is randomly selected from a plurality of display devices of the same target type, and the display device is used as a target display device, and a control instruction of the first information resource is sent to the target display device so as to display the first information resource on the target display device.

As another optional implementation, if the target type display device is a display screen, selecting, from the plurality of display screens, a display screen that is located at a position closest to a position where the first target product is located and is in a standby state, as a target display device; if the target type display device is a projection device, selecting the projection device which is closest to the position of the first target product in the target display resource area and is in a standby state from the plurality of projection devices as the target display device; and sending the control instruction of the first information resource to the target display device so as to display the first information resource on the target display device.

For example, the mapping relationship between the user identity characteristics stored locally by the server and the different types of display devices includes: the user identity characteristic I is displayed on a screen; a user identity characteristic II and a display screen; thirdly, user identity characteristics, namely projection equipment; the target user identity feature extracted from the interactive information is a second user identity feature, the target type of the target display device corresponding to the second user identity feature is a display screen, and if the display screen can display the first information resource corresponding to the interactive information, the display screen comprises: the display device comprises a first display screen, a second display screen and a third display screen, wherein the first display screen and the second display screen are in a standby state, and the first display screen is randomly appointed to serve as a target display device.

In the embodiment of the present application, referring to fig. 6, a flowchart of a method for determining a mapping relationship between user identity features and different types of display devices provided in an embodiment of the present application is shown, where the method includes the following steps:

s601, acquiring image information of each type of display device watched by the target user; and determining the watching time length of the target user watching the display device of the type according to the image information.

In the embodiment of the application, the display device may be a display screen or a projection device; installing a camera at the position of the display screen or a target display resource area of the projection equipment so as to acquire image information when a target user watches the display screen or the target information resource displayed by the projection equipment; the image information comprises user identity characteristics capable of distinguishing the target user from other users and user eye characteristics capable of analyzing the time length of the target user watching the target information resources; here, the target information resource is any information resource that can be displayed by the display screen and the projection device, and may be an information resource generated based on interaction information of the target user with any target product, or an information resource generated based on interaction information of other users with any target product.

In the embodiment of the application, the image information acquired by the camera installed in the position of the display screen carries the display screen identification information, and the image information acquired by the camera installed in the target display resource area of the projection equipment carries the projection equipment identification information; determining the type of a display device of a target information resource watched by a target user based on display device type identification information carried by the image information; here, the display device category identification information includes: display screen identification information and projection equipment identification information.

As an optional implementation manner, continuous multi-frame image information corresponding to the same display device type identification information is extracted from a video shot by a camera, based on preset standard user eye characteristics, if the image information includes the standard user eye characteristics, viewing identification information is allocated to the image information, if a plurality of continuous image information corresponding to the viewing identification information exists, the time interval between the time point corresponding to the first picture and the time point corresponding to the last picture is determined as viewing duration, and based on the display device type identification information corresponding to the image information, the display device type corresponding to the viewing duration is determined; here, the standard user eye feature is an eye feature when the target user views the target information resource.

S602, selecting the display device of the type corresponding to the maximum watching time length from the watching time lengths respectively corresponding to the display devices of all types as the target display device.

In the embodiment of the application, the type of the display device liked by the target user is judged according to the watching habit of the target user, and when the duration of watching the target information resource displayed by the display screen by the target user is more than or equal to the duration of watching the target information resource displayed by the projection equipment, the type of the display device liked by the target user is considered as the display screen; and when the time length of the target user watching the target information resource displayed by the projection equipment is longer than the time length of the target information resource displayed by the display screen, the type of the display device liked by the target user is considered as the projection equipment.

For example, sample one: a display screen, 1 minute (the time for the target user to view the target information resource displayed on the display screen is 1 minute); projection equipment, 1 minute and 5 seconds; according to the first sample, the time length of the target user watching the projection equipment is longer than the time length of the target user watching the display screen, the target user prefers the projection equipment, and the projection equipment is determined to be the target display device. The target display device corresponding to the target user can be determined according to a plurality of samples, namely a sample I and projection equipment (the projection equipment which is liked by the target user is determined according to the sample I); a second sample and projection equipment; sample three, display screen; sample four, projection equipment; sample five, projection equipment; according to the first to fifth samples, calculation shows that the occupation ratio of the projection equipment as the target display device is 0.8, and the occupation ratio of the display screen as the target display device is 0.2, so that the projection equipment is determined as the target display device.

S603, establishing a mapping relation between the user identity characteristics of the target user and the target display device.

In the embodiment of the application, the image information comprises user identity characteristics, and the image information of the display device type preferred by the analysis target user comprises the same user identity characteristics; and storing the mapping relation between the target display device obtained by analysis and the user identity characteristics in a server so as to search the target display device based on the user identity characteristics.

In the embodiment of the application, the type of the display device liked by the target user is judged according to the watching habit of the target user, when the duration of the target user watching the target information resource displayed on the display screen is greater than or equal to the duration of the target information resource watched on the projection equipment, the type of the display device liked by the target user is considered to be the display screen, when the duration of the target user watching the target information resource displayed on the projection equipment is greater than the duration of the target information resource watched on the display screen, the type of the display device liked by the target user is considered to be the projection equipment, and the mapping relation between the user identity characteristic corresponding to the target user and the type of the display device liked by the target user is stored in the server.

Based on the same inventive concept, an information resource display device corresponding to the information resource display method is also provided in the embodiments of the present application, and because the principle of solving the problem of the device in the embodiments of the present application is similar to the information resource display method in the embodiments of the present application, the implementation of the device can refer to the implementation of the method, and repeated details are not repeated.

Referring to fig. 7, which is a schematic diagram of an information resource display device according to an embodiment of the present application, the information resource display device 700 includes:

a first obtaining module 701, configured to obtain interaction information of an interaction behavior between a target user and a first target product;

a determining module 702, configured to extract behavior features in the interaction information, which characterize an interaction behavior of the target user and the first target product, and determine an interaction degree of the target user with the first target product based on the behavior features;

a second obtaining module 703, configured to obtain a first information resource corresponding to the first target product if the interaction degree between the target user and the first target product meets a preset condition;

a sending module 704, configured to send the control instruction carrying the first information resource to a display device, so that the display device displays the first information resource based on the control instruction.

In one possible implementation, the determining module 702, when determining the degree of interaction between the target user and the first target product based on the behavior feature, includes:

In a possible implementation manner, the information resource display device 700 further includes:

In a possible implementation, the determining module 702, when extracting the behavior feature in the interaction information, which characterizes the interaction behavior of the target user and the first target product, includes:

In a possible implementation manner, the sending module 704, when sending the control instruction carrying the first information resource to the display device, includes:

In one possible implementation, the sending module 704 includes:

the first target product is positioned on the bearing equipment, and the target display screen is positioned in the area of the bearing equipment where the first target product is positioned;

In a possible implementation manner, when the sending module 704 sends the control instruction carrying the first information resource to the display device, the method further includes:

In one possible implementation, the sending module 704 determines the mapping relationship between the user identity and the different types of display devices by:

The information resource display device provided by the embodiment of the application displays the information resources of the product based on the interaction degree of the interaction behavior between the user and the product, so that the accuracy of the displayed information resources is improved, the waste of the information resources is reduced, and the service efficiency is improved.

As shown in fig. 8, an electronic device 800 provided for the embodiment of the present application includes: a processor 801, a memory 802 and a bus, wherein the memory 802 stores machine-readable instructions executable by the processor 801, when the electronic device is operated, the processor 801 communicates with the memory 802 through the bus, and the processor 801 executes the machine-readable instructions to execute the steps of the information resource display method.

Specifically, the memory 802 and the processor 801 can be general memories and processors, which are not limited in particular, and the information resource display method can be executed when the processor 801 executes a computer program stored in the memory 802.

Corresponding to the information resource display method, an embodiment of the present application further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and the computer program is executed by a processor to perform the steps of the information resource display method.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the system and the apparatus described above may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again. In the several embodiments provided in the present application, it should be understood that the disclosed system, apparatus and method may be implemented in other ways. The above-described apparatus embodiments are merely illustrative, and for example, the division of the modules is merely a logical division, and there may be other divisions in actual implementation, and for example, a plurality of modules or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection of devices or modules through some communication interfaces, and may be in an electrical, mechanical or other form.

The modules described as separate parts may or may not be physically separate, and parts displayed as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.

In addition, functional modules in the embodiments of the present application may be integrated into one processing module, or each of the modules may exist alone physically, or two or more modules are integrated into one module.

The functions, if implemented in the form of software functional modules and sold or used as a stand-alone product, may be stored in a non-volatile computer-readable storage medium executable by a processor. Based on such understanding, the technical solution of the present application or portions thereof that substantially contribute to the prior art may be embodied in the form of a software product stored in a storage medium and including instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present application. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.

Finally, it should be noted that: the above-mentioned embodiments are only specific embodiments of the present application, and are used for illustrating the technical solutions of the present application, but not limiting the same, and the scope of the present application is not limited thereto, and although the present application is described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: any person skilled in the art can modify or easily conceive the technical solutions described in the foregoing embodiments or equivalent substitutes for some technical features within the technical scope disclosed in the present application; such modifications, changes or substitutions do not depart from the spirit and scope of the exemplary embodiments of the present application, and are intended to be covered by the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims

1. An information resource display method, characterized in that the method comprises:

2. The method for displaying information resources according to claim 1, wherein the determining the degree of interaction between the target user and the first target product based on the behavior characteristics comprises:

3. The information resource display method of claim 1, further comprising:

4. The method for displaying the information resource according to claim 1, wherein the extracting of the behavior feature in the interaction information, which characterizes the interaction behavior of the target user and the first target product, comprises:

5. The information resource display method according to claim 1, wherein the sending the control instruction carrying the first information resource to a display device includes:

6. The information resource display method according to claim 5,

7. The information resource display method according to claim 1, wherein the sending the control instruction carrying the first information resource to a display device further comprises:

extracting the identity characteristics of the target user from the interactive information;

8. The information resource display method of claim 7, wherein the mapping relationship between the identity characteristic of the target user and the target display device is determined by the following method:

9. An information resource display apparatus, characterized in that the apparatus comprises:

10. An electronic device, comprising: a processor, a memory and a bus, the memory storing machine-readable instructions executable by the processor, the processor and the memory communicating via the bus when the electronic device is operating, the processor executing the machine-readable instructions to perform the steps of the information resource display method according to any one of claims 1 to 8.

11. A computer-readable storage medium, having stored thereon a computer program for performing, when executed by a processor, the steps of the information resource display method according to any one of claims 1 to 8.