KR102293880B1 - Responsive advertisement output method that identifies an emerging object and changes the output method according to the response of an emergng object and computerprogram - Google Patents

Abstract

Herein, the responsive advertisement output device includes the steps of registering an advertisement posting request including one or more advertisement postings and advertisement conditions; sequentially outputting advertisement post packages through an output unit in which the responsive advertisement output device is installed; detecting a surrounding object through a sensor unit in which the responsive advertisement output device is installed; and outputting, by the responsive advertisement output device, a first advertisement post outputted at the first time point and a 1-1 advertisement post continuous with the first advertisement post outputted at the first time point, at a second time point when a first surrounding object is detected at a first time point; Disclosed is a method of providing a responsive advertisement for identifying an appearance object and changing an output method according to a response of the appearance object, including:

Description

A responsive advertisement output method for identifying an appearance object and changing an output method according to the response of the appearance object, and a computer program stored in a medium for executing the method THE RESPONSE OF AN EMERGNG OBJECT AND COMPUTERPROGRAM}

The present specification relates to a responsive advertisement output device for identifying an appearance object and changing an output method according to a response of the appearance object, a responsive advertisement output method, and a computer program stored in a medium for executing the method.

The conventional broadcast advertisement is a form of collectively outputting advertisements predetermined by an advertiser. However, with the development of the Internet, a system for outputting a user-customized advertisement rather than outputting a predetermined advertisement has been introduced. In the case of outputting a user-customized advertisement, it is important which type of advertisement to be output according to the user, so a method of outputting the advertisement by checking the reaction of the user as well as a method of outputting the advertisement by more accurately targeting the user is required.

Various disclosed embodiments output advertisement posts that can further increase the interest of surrounding objects by controlling the output of advertisement posts based on the appearance of the surrounding objects, the degree of interest of the surrounding objects, the reaction, etc. in the advertisement area to which the output advertisement reaches. can do.

A responsive advertisement providing method for identifying an appearance object and changing an output method according to a response of an appearance object according to embodiments of the present invention includes: registering an advertisement posting request including one or more advertisement posts and advertisement conditions; sequentially outputting advertisement post packages through an installed output device; detecting a surrounding object through an installed sensing device; and outputting, at a second time point, the first advertisement post outputted at the first time point and the 1-1 advertisement post continuous with the first advertisement post output at the first time point when the first surrounding object is detected at the first time point.

In another embodiment, when the event that the first surrounding object disappears is detected at the second time point, the method may further include: returning to the starting position of the advertisement post package and outputting it through the output device.

In another embodiment, when an additional interest event is detected from the first surrounding object at the second time point, outputting 1-3 advertisement posts corresponding to the additional interest event at a third time point through the output device; may further include.

In another embodiment, the method may further include outputting a second advertisement post included in the advertisement post package through the output device when an inattention event is detected from the first surrounding object at the second time point.

In another embodiment, the method may include changing an output order of the advertisement post package by analyzing an additional interest event or inattention event of a surrounding object.

In another embodiment, the method may further include adding an effect to the advertisement post package in which the object's response is small.

In another embodiment, when the interest event of the surrounding object is detected, the method may further include outputting an advertisement post by moving to an appearance position of the surrounding object.

In another embodiment, the published version of the advertisement post may be determined by analyzing the occurrence time of the surrounding object, the primary interest event of the surrounding object, and the additional interest event of the surrounding object.

In another embodiment, the type of effect of the finally output advertisement post may be determined by analyzing the occurrence time of the surrounding object, the primary interest event of the surrounding object, and the additional interest event of the surrounding object.

In another embodiment, the published version of the advertisement post provided to the surrounding object having the primary interest event may be determined by analyzing the occurrence time of the surrounding object, the primary interest event of the surrounding object, and the additional interest event of the surrounding object.

In another embodiment, it is possible to determine the published version of the advertisement post provided for the appearance of the surrounding object of low interest by analyzing the occurrence time of the surrounding object, the primary interest event of the surrounding object, and the additional interest event of the surrounding object.

In another embodiment, the published version of the advertisement post may be determined based on the number of appeared surrounding objects.

In another embodiment, by analyzing the surrounding object and the surrounding situation (light intensity, noise, temperature, etc.), it is possible to determine a published version of the advertisement post suitable for the current surrounding situation.

In another embodiment, by analyzing sudden climate change, advertisement posts suitable for sudden climate change may be searched and provided.

The sensor unit may generate a data set by linking the surrounding object, personal information of the surrounding object, the primary interest event of the surrounding object, and the additional interest event of the surrounding object as a data set, and transmit the data set to the advertisement database.

The advertisement management apparatus may generate an advertisement output mechanism by analyzing a data set including data output through the output unit and sensing data acquired through the sensor unit.

The advertisement output mechanism primarily provides a plurality of advertisement posts sequentially in time series, and provides different advertisement postings and posting versions of advertisement postings in which the primary interest event of the surrounding object occurs the most according to the surrounding circumstances. can

The computer program according to an embodiment of the present invention may be stored in a medium to execute any one of the responsive advertisement output methods according to the embodiment of the present invention using a computer.

In addition to this, another method for implementing the present invention, another system, and a computer readable recording medium for recording a computer program for executing the method are further provided.

Other aspects, features and advantages other than those described above will become apparent from the following drawings, claims, and detailed description of the invention.

According to the above-described responsive advertisement output device, responsive advertisement output method and computer program, the appearance of a surrounding object within an area to which the output advertisement reaches is detected to determine an advertisement post output method, and the reactivity of the surrounding object is sensed to detect the advertisement You can record reactions to posts.

1 is a diagram of a network environment of a responsive advertisement management system according to embodiments of the present invention.
2 is a block diagram of a responsive advertisement output apparatus according to embodiments of the present invention.
3 and 4 are flowcharts of a method for outputting a responsive advertisement according to embodiments of the present invention.
5 to 7 are diagrams for explaining exemplary operations of the responsive advertisement management system.
8 and 9 are diagrams for explaining the operation of the advertisement output mechanism.
10 to 12 are flowcharts of an advertisement output method according to embodiments of the present invention.

Since the present invention can apply various transformations and can have various embodiments, specific embodiments are illustrated in the drawings and described in detail in the detailed description. Effects and features of the present invention, and a method of achieving them, will become apparent with reference to the embodiments described below in detail in conjunction with the drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various forms.

1 is a view for explaining a responsive advertisement providing system according to embodiments of the present invention.

1 , the responsive advertisement providing system may include an advertisement management server 100 , advertisement output devices 201 , 202 , 203 , and an advertisement database 300 .

The responsive advertisement providing system provides advertisements through advertisement output devices at the request of the advertiser. The responsive advertisement providing system may detect a surrounding object, monitor a response of the surrounding object, and change the output order of advertisement posts accordingly. The responsive advertisement providing system may monitor the occurrence of a primary interest event or an additional interest event with respect to the advertisement posting, and may control the advertisement posting with a good response of the object to be output.

The advertisement management server 100 may receive the advertiser's request and register the advertisement posting request. The advertisement management server 100 may receive response information including an event of interest of an object according to an advertisement posting, a change in the degree of interest, and the like through the advertisement output devices 201 , 202 , and 203 . The advertisement management server 100 may edit the advertisement posting package and the advertisement output mechanism in consideration of the advertisement and the object's response information to the advertisement.

The advertisement output devices 201 , 202 , and 203 may be installed at a location according to an advertiser's request to provide advertisements. The output program received from the distribution server and the advertisement management server 100 may be installed in the advertisement output devices 201 , 202 , and 203 . The advertisement output devices 201 , 202 , and 203 may include an advertisement output means and a surrounding object detection means. The surrounding object detecting means may detect the appearance of the surrounding object, a change in the degree of interest of the surrounding object, an additional interest event of the surrounding object, and various events of the surrounding object.

The advertisement output devices 201 , 202 , and 203 refer to electronic devices including a communication unit for communicating with external devices and an output unit for outputting advertisement posts. Advertisement output devices (201, 202, 203) are smart phones (smartphone), tablet PC (tablet personal computer), mobile phone (mobile phone), video phone, e-book reader (e-book reader), desktop PC (desktop) PC), laptop PC, netbook computer, workstation, server, personal digital assistant (PDA), portable multimedia player (PMP), MP3 player, mobile medical device, camera, or wearable It may be implemented as a wearable device or the like.

The advertisement management server 100 may transmit data obtained through the advertisement output devices 201 , 202 , and 203 to the advertisement database 300 .

The advertisement database 300 may store and manage an advertisement post registered according to the advertisement posting, and response data of a surrounding object obtained with respect to the advertisement post. The advertisement database 300 may separately manage advertisements with good responsiveness from surrounding objects. The advertisement database 300 may additionally charge for advertisements with good responsiveness.

The advertisement database 300 manages advertiser information for registering advertisement posting, information on responses according to advertisements, and information on responses according to surrounding circumstances (the number of surrounding objects, density of surrounding objects, distribution ratio of surrounding objects, etc.) can do.

The advertisement database 300 may change an advertisement output mechanism for an advertisement post by detecting changes in weather, seasons, trends, and the like. The changed advertisement output mechanism is transmitted to the advertisement management server 100 or the advertisement output devices 201, 202, 203 to output advertisement posts.

2 is a block diagram of an advertisement output apparatus 200 according to embodiments of the present invention.

The advertisement output device 200 includes a processor 210 , a communication unit 220 , an input/output unit 240 , and a storage medium to determine an advertisement post to be output using the detected surrounding object, the reactivity of the surrounding object, the surrounding environment, and the like. 250 may be included. The advertisement output apparatuses 201 , 202 , and 203 of FIG. 2 may include the same components as the advertisement output apparatus 200 , and may further include additional components.

The processor 210 may be implemented with one or more processors, and may be configured to process instructions of a computer program by performing basic arithmetic, logic, and input/output operations. The command may be provided to the processor 210 by the storage medium 250 and the communication unit 220 . For example, the processor 210 may be configured to execute a received instruction according to a program code stored in a recording device such as the storage medium 250 .

The communication unit 220 may provide a function for communicating with an external device (advertisement management server, other advertisement output device, etc.) through a network. As an example, the request generated by the processor 210 of the advertisement output device 200 according to the program code stored in the recording device such as the storage medium 250 is controlled by the communication unit 220 through the network to other electronic devices, It can be transmitted to the advertisement management server 100 and the advertisement database 300 . For example, a control signal or command received through the communication unit 220 may be transmitted to the processor 210 or the storage medium 250 , and the received video image may be stored in the storage medium 250 .

The sensor unit 230 detects the appearance of an object and also detects a detailed movement of the object. The sensor unit 230 may detect whether an object appears within a predetermined area, and may detect a primary interest event, an additional interest event, an indifference event, and the like of one or more surrounding objects. The sensor unit 230 includes a geomagnetic sensor, an acceleration sensor, a temperature/humidity sensor, an infrared sensor, a gyroscope sensor, a location sensor (eg, GPS), a barometric pressure sensor, a proximity sensor, and an RGB sensor ( illuminance sensor), but is not limited thereto. Since a function of each sensor can be intuitively inferred from the name of a person skilled in the art, a detailed description thereof will be omitted.

The storage medium 250 is a computer-readable recording medium and may include a random access memory (RAM), a read only memory (ROM), and a permanent mass storage device such as a disk drive. In addition, the storage medium 250 may store an operating system and at least one program code. These software components may be loaded from a computer-readable recording medium separate from the storage medium 250 using a drive mechanism. The separate computer-readable recording medium may include a computer-readable recording medium such as a floppy drive, a disk, a tape, a DVD/CD-ROM drive, and a memory card. In another embodiment, the software components may be loaded into the storage medium 250 through the communication unit 220 rather than the computer-readable recording medium. For example, at least one program is installed by developers or files provided through a network of a file distribution system for distributing installation files of applications (for example, the above-described application) on the storage medium 250 . can be loaded into

The input/output unit 240 may display a screen providing information or receive an input from a user. The input/output unit 240 may output a user interface generated by the processor. The input/output unit 240 may output an advertisement post. For example, the input/output unit 240 may include an operation panel for receiving a user input and a display panel for displaying a screen.

Specifically, the input unit may include devices capable of receiving various types of user input, such as a keyboard, a physical button, a touch screen, a camera, or a microphone. Also, the output unit may include a display panel or a speaker. However, the present invention is not limited thereto, and the input/output unit 240 may include a configuration supporting various input/output. The output unit may include a speaker configured to deliver sound locally within an area that the advertisement visually reaches.

The storage medium 250 of the electronic device 200 includes an advertisement posting registration unit 251, a surrounding object detection unit 252, a first object reaction detection unit 253, an advertisement posting condition determination unit 254, a second object reaction detection unit ( 255), a feedback data generating unit 256, and an advertisement output unit 257 may be included.

The advertisement posting registration unit 251 may receive an advertisement posting request from the advertiser's user terminal or advertisement management server 100 . The advertisement posting registration unit 251 registers advertisement postings and advertisement conditions according to the advertisement posting request. The advertisement condition may include information on the target object, information on advertisement time, and the like.

The surrounding object detection unit 252 may detect a surrounding object based on sensing data sensed through the sensor unit. The neighboring object detection unit 252 may manage one or more detected neighboring objects by assigning an identification number. Age information, gender information, and additional impression wearing information (clothing style, makeup status, hair style, etc.) of the detected surrounding objects may be further detected. Corresponding to the identification number of the surrounding object, additional information of the surrounding object may be generated as a table. The advertisement output unit 257 may determine an advertisement post package, an advertisement post, etc. to be output in consideration of detailed information of the surrounding object detected through the surrounding object detection unit 252 . The advertisement output unit 257 may search and provide output advertisement posts targeting the detected surrounding objects.

The first object reaction detection unit 253 detects a reaction of a surrounding object to the advertisement post. The reaction of the surrounding object may be classified into an event of primary interest, an event of additional interest, an event of inattention, and the like. The primary interest event refers to an event in which it appears that the advertisement is recognized without focusing on the advertisement, and the additional interest event refers to an event in which the advertisement is received by focusing on the advertisement. An inattention event refers to an event that focuses on something other than the advertisement even though it is located in the area where the advertisement is reached.

The first object reaction detection unit 253 may set the reactivity of the surrounding objects by synthesizing the detected events. Responsiveness may be set using whether or not to focus on the advertisement, the time to concentrate on the advertisement, etc. calculated based on the detected movement of the surrounding object to the advertisement. The responsiveness is calculated for each object, and the responsiveness to the advertisement may be calculated by collecting the responsiveness of objects around the area to which the advertisement is reached. In addition, it is possible to calculate the correlation between the reactivity of the surrounding object and the advertisement company, the advertisement model, the advertisement song, the advertisement background, the length of the advertisement, and the like. The first object reaction detection unit 253 may generate and provide ranking information about an advertisement company, an advertisement model, an advertisement song, an advertisement background, an advertisement length, and the like. When it is determined that the responsiveness of the surrounding object to the advertisement model A is high, the advertisement output unit 257 outputs an advertisement post including the advertisement model A first, thereby increasing the interest of the surrounding object.

When a reaction of a surrounding object is detected by the first object reaction detecting unit 253 , the advertisement output unit 257 may output an advertisement continuous with the advertisement output at the time when the reaction is detected. For example, when a reaction of a surrounding object is detected in a seasoning advertisement, an episodic advertisement, which is an advertisement to be watched with more attention, such as a scene of cooking with the corresponding seasoning, may be continuously output. When the reaction of the surrounding object is detected by the first object reaction detection unit 253, the advertisement output unit 257 may output a detailed description (consumer's review) of the advertisement product output at the time the reaction is detected, Such detailed description may be user reviews from the same age group as the surrounding object. Additionally, the advertisement output unit 257 may control an advertisement post to be output to an electronic device possessed by a nearby object. In this case, the advertisement post may be delivered to the surrounding object having the primary interest. The advertisement output unit 257 may deliver the advertisement post as a push message or an instant message.

The advertisement posting condition determining unit 254 may determine a condition under which a change in the output order of the advertisement posting package occurs.

The second object reaction detecting unit 255 may detect additional reactions of surrounding objects while the advertisement post is being output. The second object reaction detecting unit 255 may detect a subsequent reaction of a neighboring object that has exhibited the first event of interest. The second object reaction detector 255 may detect by tracking a subsequent reaction to the surrounding objects that have shown the primary event of interest. The second object reaction detecting unit 255 may acquire a change in the reactivity of each object by tracking a subsequent reaction with respect to the surrounding objects detected by the first object reaction detecting unit 252 .

When a subsequent reaction of the surrounding object is detected by the second object reaction detecting unit 255 , a reward may be provided to the corresponding surrounding object. The reward may be transmitted to an electronic device of a nearby object through a local area network. The second object response detecting unit 255 provides a code corresponding to a page providing a reward, and the reward may be provided by recognizing the code through an electronic device possessed by a nearby object. The second object response detecting unit 255 may memorize behavior patterns of surrounding objects and predict future behaviors of appearances of nearby objects. The advertisement output unit 257 may analyze the history of the behavior pattern and use it to output a subsequent advertisement in response to a subsequent reaction of a surrounding object.

The feedback data generator 256 may generate feedback data for each advertisement post by synthesizing the responses of surrounding objects to the advertisement post. The feedback data generating unit 256 may record the reaction of the advertisement post and reflect it in the generation and output of the advertisement post.

The advertisement output unit 257 may output an advertisement post. The advertisement output unit 257 outputs advertisement posts in order according to the advertisement output mechanism, and determines the output order of advertisement posts according to the event received through the first object reaction detection unit 253 or the second object reaction detection unit 255 . can be changed The advertisement output unit 257 determines an advertisement post package to be output based on the appearance of the surrounding object and information on the surrounding object through the first object reaction detecting unit 253 . The advertisement post package may be a package designed to output advertisement posts in connection with an advertisement output mechanism. The advertisement post package may have a form as shown in FIGS. 8 and 9 .

3 and 4 are flowcharts of an advertisement output method according to embodiments of the present invention.

In S110, the advertisement output device 200 registers an advertisement posting request including one or more advertisement postings and advertisement conditions. The advertisement output device 200 receives a request from the advertiser terminal and registers the advertisement posting request. The advertisement output device 200 may receive the advertisement posting package based on the advertisement posting requests registered through the advertisement management server 100 . The advertisement output device 200 sequentially outputs advertisement post packages (S120).

In S130, the advertisement output device 200 detects a surrounding object through the sensor unit. The advertisement output device 200 detects the appearance of a nearby object. The advertisement output device 200 detects one or more appeared surrounding objects.

When the first surrounding object is detected at the first time point, the advertisement output device 200 outputs the advertisement post output at the first time point and the 1-1 advertisement post consecutive at the second time point (S140 and S150). The second time point refers to any time point that follows the first time point.

After S150, the advertisement output device 200 may detect the event that the first surrounding object disappears at the second time point, and return to the start position of the advertisement post package through the output unit and output the same (S161 and S172). It is possible to detect that an event in which a surrounding object existing in the advertisement area disappears occurs and monitor whether a new object appears. A neighboring object existing in the advertisement area is inferred while watching an advertisement, and continuous advertisement posts may be output while the surrounding object stays in the advertisement area.

The advertisement output device 200 may detect an additional interest event from the first surrounding object at a second time point after S150 ( S162 ). Here, the additional interest event refers to an event that is generated in response to an action interpreted as gazing at an advertisement post, such as face direction rotation of the first surrounding object, walking stop, and gaze acquisition. When the advertisement output device 200 detects an object having an additional interest event, it outputs 1-3 advertisement posts corresponding to the additional interest event at an arbitrary third time point following the second time point through the output unit (S172).

In another embodiment, in S163 , the advertisement output device 200 may detect an inattention event from the first surrounding object at the second time point. The inattention event refers to an event in which there is no change in the movement of the first surrounding object or interest in another object such as a smartphone is shown. The event of carelessness does not deviate from the area where the advertisement is output and recognized, but is generated in response to the act of lowering the interest in the advertisement posting.

When an inattention event is detected, the advertisement output device 200 changes the output order of the advertisement post package and outputs the advertisement post package (S173). The advertisement output device 200 may automatically change the output order of advertisement posts according to detection of an inattention event.

*Through this, the advertisement output device 200 may monitor an additional interest event or inattention event of a nearby object for an advertisement post according to an advertisement output mechanism, and dynamically change the output of a subsequent advertisement post according to the monitored event.

5 to 7 are diagrams for explaining exemplary operations of the responsive advertisement providing system.

As shown in FIG. 5 , in the responsive advertisement providing system, the advertisement output device 200 detects the appearance of the surrounding object and the movement of the surrounding object (head rotation, gaze, walking state, etc.) through the sensor unit 220 . can The advertisement output device 200 may analyze the appearance of the surrounding object detected through the sensor unit, the movement of the surrounding object, etc., and determine and output the advertisement post to be output through the output unit 240 using the advertisement output mechanism. . The advertisement output device 200 may transmit an event detected through the sensor unit to the advertisement database 300 , receive a newly updated advertisement output mechanism from the advertisement database 300 , and output an advertisement post. The advertisement database 300 may receive the real-time response of the object and analyze the response to the advertisement output mechanism. The advertisement database 300 may reflect the analyzed result to the advertisement output mechanism, so that the advertisement post to be output is changed.

The advertisement database 300 may analyze the age, gender, appearance time, appearance weather, and the like of surrounding objects to select an appropriate advertisement post to newly update the advertisement output mechanism. For example, when a surrounding object of a woman in her twenties is detected, an advertisement post package targeting a woman in her twenties may be transmitted to the advertisement output device 200 . When a male in his 30s and a surrounding object wearing casual clothes is detected, an advertisement post package targeting a male in his 30s in casual clothes may be transmitted to the advertisement output device 200 .

As shown in FIG. 6 , in the responsive advertisement providing system, the advertisement output device 200 may move the position of the advertisement post from G1 to G2 according to the surrounding objects appearing in the advertisement area. The advertisement output device 200 may change the output position of the advertisement post from G2 to G3 by detecting the movement of the object. The advertisement output device 200 may detect a change in the position of an object showing interest in the advertisement and change the output format of the advertisement post accordingly. Through this, the effect of posting advertisements can be maximized, and the interest of surrounding objects can be further increased. When it is determined that the responsiveness of the surrounding objects is higher through the change in the output position of the advertisement post, feedback data on the advertisement output mechanism of the position movement may be transmitted to the advertisement database 300 .

As shown in FIG. 7 , in the responsive advertisement providing system, when one or more objects obj3-1, obj3-2, and obj3-3 are in the advertisement area, the advertisement output device 200 generates an object of high interest obj3. Advertisement posts (G4) that fit -2, obj3-3) can be output.

8 and 9 are diagrams for explaining the operation of the advertisement output mechanism.

The advertisement post package consists of a plurality of advertisement posts (1-1, 1-2, 1-3, 1-4, 2-1, 2-2, 2-3, 2-4, 3-1, 3-2, 3-3, 3-4, 4-1, 4-2, 4-3, 4-4). Each advertisement post is all or a part of one advertisement post, and may be configured in short units of about 5 seconds. In the advertisement output mechanism, the output order is changed according to the detected event. As shown in FIG. 9 , when a surrounding object is detected at the time point of sequentially outputting 1-2 in 1-1, the primary interest event of the surrounding object is shown in FIG. 9 . is detected, 2-2 advertisement posts are output. When the interest of the surrounding objects is maintained, advertisement posts may be output from 2-2 to 2-3. When it is detected that the interest of the surrounding object is lowered, the next advertisement post 3-1 is output. When an event of increasing the interest of a nearby object occurs while 3-1 is output, advertisement posts 3-2 consecutive to 3-1 may be output. When the interest of the surrounding object is low, the output order can be changed to output the 4-1 advertisement post.

10 to 12 are flowcharts of an advertisement output method according to embodiments of the present invention.

As shown in FIG. 10 , in S310 , the advertisement output device 200 registers an advertisement posting request including one or more advertisement postings and advertisement conditions.

In S320, the advertisement output device 200 may sequentially output advertisement post packages through the output unit.

In S330 , the advertisement output device 200 may detect the surrounding object appearing in the advertisement area and the movement of the surrounding object through the sensor unit. When one or more surrounding objects are detected, an identification number may be assigned to each surrounding object to distinguish the surrounding objects.

In S340 , the advertisement output device 200 records the occurrence time of the surrounding object, the primary interest event of the surrounding object, and the additional interest event, and analyzes the recorded information. The recorded information may be transmitted to the advertisement database 300 .

In S350, the advertisement output device 200 may select an advertisement post to be output by using the analysis result. The advertisement output device 200 may receive the updated advertisement output mechanism from the advertisement database 300 and output it accordingly.

The reaction of surrounding objects to the changed advertisement post can be monitored and recorded again. The response of the surrounding object to the advertisement post may be transmitted to the advertisement database 300 . When the interest of the surrounding object does not increase, the advertisement output device 200 may change to operate as the previous version of the advertisement output mechanism.

11 , in S410, the advertisement output device 200 registers an advertisement posting request including one or more advertisement postings and advertisement conditions.

In S420, the advertisement output device 200 may sequentially output advertisement post packages through the output unit.

In S430 , the advertisement output device 200 may detect the surrounding object appearing in the advertisement area and the motion of the surrounding object through the sensor unit. When one or more surrounding objects are detected, an identification number may be assigned to each surrounding object to distinguish the surrounding objects.

In S440, the advertisement output device 200 records the occurrence time of the surrounding object, the primary interest event of the surrounding object, and the additional interest event, and analyzes the recorded information. The recorded information may be transmitted to the advertisement database 300 .

In S450, the advertisement output device 200 may select an effect to be added using the analysis result, and may output an advertisement post including the selected effect. Since the advertisement output device 200 includes effects in addition to the advertisement post package, it may output the effect in addition to the screen on which the advertisement post is output. Here, the effect may include a graphic having a visual effect, a graphic having an auditory effect, and the like. An effect that can increase the interest level can be selected and added according to the position of the surrounding object and the degree of interest. It is possible to monitor and record the reaction of the surrounding object to the advertisement post with the added effect again. The response of the surrounding object to the advertisement post may be transmitted to the advertisement database 300 . When the interest of the surrounding object does not increase, the advertisement output device 200 may change to operate as the previous version of the advertisement output mechanism.

The advertisement output device 200 transmits the currently detected surrounding object, the primary interest event of the surrounding object, the occurrence time of the additional interest event, etc. to the advertisement database 300 and updates the advertisement output mechanism from the advertisement database 300 . It can receive and output advertisement posts accordingly.

12 , in S510, the advertisement output device 200 registers an advertisement posting request including one or more advertisement postings and advertisement conditions.

In S520, the advertisement output device 200 may sequentially output advertisement post packages through the output unit.

In S530, the advertisement output device 200 may detect the surrounding object appearing in the advertisement area and the movement of the surrounding object through the sensor unit. When one or more surrounding objects are detected, an identification number may be assigned to each surrounding object to distinguish the surrounding objects.

In S540, the advertisement output device 200 records the occurrence time of the surrounding object, the primary interest event of the surrounding object, and the additional interest event, and analyzes the recorded information. The recorded information may be transmitted to the advertisement database 300 .

In S550 , the advertisement output device 200 outputs an advertisement post including an effect of increasing the interest of the surrounding object when the appearance of the surrounding object having a low interest is detected as a result of the analysis.

The reaction of surrounding objects to the changed advertisement post can be monitored and recorded again. The response of the surrounding object to the advertisement post may be transmitted to the advertisement database 300 . When the interest of the surrounding object does not increase, the advertisement output device 200 may change to operate as the previous version of the advertisement output mechanism.

The device described above may be implemented as a hardware component, a software component, and/or a combination of the hardware component and the software component. For example, devices and components described in the embodiments may include, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA). , a programmable logic unit (PLU), microprocessor, or any other device capable of executing and responding to instructions, may be implemented using one or more general purpose or special purpose computers. The processing device may execute an operating system (OS) and one or more software applications executed on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For convenience of understanding, although one processing device is sometimes described as being used, one of ordinary skill in the art will recognize that the processing device includes a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that can include For example, the processing device may include a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as parallel processors.

The software may comprise a computer program, code, instructions, or a combination of one or more thereof, which configures a processing device to operate as desired or is independently or collectively processed You can command the device. The software and/or data may be any kind of machine, component, physical device, virtual equipment, computer storage medium or device, to be interpreted by or to provide instructions or data to the processing device. , or may be permanently or temporarily embody in a transmitted signal wave. The software may be distributed over networked computer systems, and stored or executed in a distributed manner. Software and data may be stored in one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, etc. alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and available to those skilled in the art of computer software. Examples of the computer-readable recording medium include magnetic media such as hard disks, floppy disks and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic such as floppy disks. - includes magneto-optical media, and hardware devices specially configured to store and carry out program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

As described above, although the embodiments have been described with reference to the limited embodiments and drawings, various modifications and variations are possible from the above description by those skilled in the art. For example, the described techniques are performed in a different order than the described method, and/or the described components of the system, structure, apparatus, circuit, etc. are combined or combined in a different form than the described method, or other components Or substituted or substituted by equivalents may achieve an appropriate result.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

100: advertisement management server
201, 202, 203: Responsive advertisement output device
300: advertising database

Claims (6)

receiving an advertisement posting request from the advertisement management server, and registering advertisement postings and advertisement conditions in response to the advertisement posting request;
Detects the surrounding object and detailed information of the surrounding object based on the sensed data detected through the sensor unit, assigns an identification number to the surrounding object and manages it, and considers the detailed information of the surrounding object to target the surrounding object Search and provide output advertisement posts that
Detecting an event corresponding to the response of the surrounding object to the output advertisement post, considering the event of the surrounding object, and setting the reactivity of the surrounding object based on whether or not to focus on the advertisement and the time to focus on the advertisement,
In consideration of the responsiveness of surrounding objects to one or more advertisement posts, generating ranking information for at least one of an advertisement company, an advertisement model, an advertisement song, an advertisement background, and an advertisement length,
Detect events and subsequent reactions from surrounding objects and store them as behavior patterns of surrounding objects,
When a first surrounding object appears, predicting a future behavior of the first surrounding object based on an event and a subsequent reaction related to the first surrounding object to determine an advertisement post to be subsequently output for the surrounding object,
an advertisement output device for generating feedback data for advertisement posts in consideration of responses of surrounding objects to the advertisement posts; and
Advertisement posts and advertisement posts are received from the advertisement output device and stored and managed, and advertisements having a reactivity greater than or equal to a preset reference value from the surrounding objects are separately managed, and the reactivity is the reference value. Responsive advertisement output system comprising an advertisement database for additional billing for the above advertisements.
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