KR20200116841A - Responsive advertisement output method that identifies an emerging object and changes the output method according to the response of an emergng object and computerprogram - Google Patents

Abstract

Disclosed in the present invention is a method for providing a responsive advertisement to identify an emerging object and change the outputting method depending on the response of the emerging object, which comprises: a step in which a device for outputting a responsive advertisement registers an advertisement placement request including at least one advertisement notice material and an advertisement condition; a step in which the device for outputting a responsive advertisement sequentially outputs an advertisement notice material package in a time-sequential manner through an output unit which is installed; a step in which the device for outputting a responsive advertisement detects a peripheral object by means of a sensor unit which is installed; and a step in which, when a first peripheral object is detected at the first time, the device for outputting a responsive advertisement outputs a 1-1st advertisement notice material at a second time, which continues from the first advertisement notice material outputted at the first time. Therefore, the peripheral object can generate further interest.

Description

RESPONSIVE ADVERTISEMENT OUTPUT METHOD THAT IDENTIFIES AN EMERGING OBJECT AND CHANGES THE OUTPUT METHOD ACCORDING TO A responsive advertisement output method that identifies an appearing object and changes the output method according to the response of the appearing object, and a computer program stored in the medium to execute the method. THE RESPONSE OF AN EMERGNG OBJECT AND COMPUTERPROGRAM}

The present specification relates to a responsive advertisement output device, a responsive advertisement output method, and a computer program stored in a medium to execute the method, for identifying an appearance object and changing an output method according to a reaction of the appearance object.

The conventional broadcast advertisement is a form of collectively outputting advertisements previously determined by an advertiser. However, with the development of the Internet, a system for outputting user-customized advertisements rather than outputting predetermined advertisements has been introduced. In the case of outputting a user-customized advertisement, it is important to determine which advertisement is to be displayed depending on the user, and thus, a method of outputting advertisements by more accurately targeting users, as well as a method of outputting advertisements by checking user reactions is required.

Various disclosed embodiments control the output of advertisement posts based on the appearance of neighboring objects, interests, and reactions of neighboring objects in the advertisement area to which the displayed advertisements reach, thereby outputting advertisement posts that can further increase interest of neighboring objects. can do.

A method of providing a responsive advertisement for identifying an appearance object and changing an output method according to a reaction of the appearance object according to embodiments of the present invention includes: registering an advertisement posting request including one or more advertisement posts and advertisement conditions; Sequentially outputting the advertisement post packages through the installed output device; Detecting surrounding objects through the installed sensing device; And outputting a 1-1 advertisement post that is continuous with the first advertisement post output at the first time point at a second time point when the first surrounding object is detected at the first time point.

In another embodiment, when an event in which the first surrounding object disappears is detected at the second point in time, returning to the start position of the advertisement post package and outputting it through the output device.

In another embodiment, when an additional interest event is detected from the first surrounding object at the second viewpoint, outputting a 1-3 advertisement post corresponding to the additional interest event at a third viewpoint through the output device; It may further include.

In another embodiment, when a careless event is detected from the first surrounding object at the second point in time, the step of outputting a second advertisement post included in the advertisement post package through the output device may be further included.

In another embodiment, the step of changing the output order of the advertisement post package by analyzing additional events of interest or carelessness of surrounding objects.

In another embodiment, the step of adding an effect to the advertisement post package having a small object response may be further included.

In another embodiment, when an event of interest of a nearby object is detected, moving to a location where the surrounding object appears and outputting an advertisement post; may be further included.

In another embodiment, a posting version of an advertisement post may be determined by analyzing a surrounding object, a primary interest event of the surrounding object, and a timing of occurrence of an additional interest event of the surrounding object.

In another embodiment, a type of an effect of an advertisement post that is finally output may be determined by analyzing a surrounding object, a primary interest event of the surrounding object, and an occurrence time of an additional interest event of the surrounding object.

In another embodiment, a posting version of an advertisement post provided to a surrounding object having a primary interest event may be determined by analyzing a surrounding object, a primary interest event of the surrounding object, and an occurrence time of an additional interest event of the surrounding object.

In another embodiment, a posting version of an advertisement post provided to the appearance of a nearby object with low interest may be determined by analyzing a surrounding object, a primary interest event of the surrounding object, and a timing of occurrence of an additional interest event of the surrounding object.

In another embodiment, the published version of the advertisement post may be determined based on the number of appeared surrounding objects.

In another embodiment, by analyzing surrounding objects and surrounding conditions (light intensity, noise, temperature, etc.), it is possible to determine a posted version of an advertisement post suitable for the current surrounding situation.

In another embodiment, by analyzing sudden climate change, advertisement posts suitable for sudden climate change may be searched and provided.

The sensor unit may generate a surrounding object, personal information of the surrounding object, a primary interest event of the surrounding object, and an additional interest event of the surrounding object as a data set in association with an output advertisement post, and transmit the data set to an advertisement database.

The advertisement management apparatus may generate an advertisement output mechanism by analyzing a data set including data output through an output unit and sensing data obtained through a sensor unit.

The advertisement output mechanism is to provide a plurality of advertisement posts sequentially in a time series, and to provide different advertisement posts and posting versions of advertisement posts in which the primary interest event of surrounding objects occurs most frequently according to surrounding circumstances. I can.

A computer program according to an embodiment of the present invention may be stored in a medium in order to execute any one of the responsive advertisement output methods according to an embodiment of the present invention using a computer.

In addition to this, another method for implementing the present invention, another system, and a computer-readable recording medium for recording a computer program for executing the method are further provided.

Other aspects, features, and advantages other than those described above will become apparent from the following drawings, claims, and detailed description of the invention.

According to the above-described responsive advertisement output device, responsive advertisement output method, and computer program, the display of advertisement posts is determined by detecting the appearance of surrounding objects in the area to which the output advertisement reaches, and by detecting the responsiveness of surrounding objects Responsiveness to posts can be recorded.

1 is a diagram of a network environment of a responsive advertisement management system according to embodiments of the present invention.
2 is a block diagram of a responsive advertisement output device according to embodiments of the present invention.
3 and 4 are flowcharts of a responsive advertisement output method according to embodiments of the present invention.
5 to 7 are diagrams illustrating exemplary operations of a responsive advertisement management system.
8 and 9 are diagrams for explaining the operation of an advertisement output mechanism.
10 to 12 are flowcharts of an advertisement output method according to embodiments of the present invention.

Since the present invention can apply various transformations and can have various embodiments, specific embodiments are illustrated in the drawings and will be described in detail in the detailed description. Effects and features of the present invention, and a method of achieving them will be apparent with reference to the embodiments described later in detail together with the drawings. However, the present invention is not limited to the embodiments disclosed below and may be implemented in various forms.

1 is a diagram illustrating a system for providing a responsive advertisement according to embodiments of the present invention.

As illustrated in FIG. 1, the responsive advertisement providing system may include an advertisement management server 100, advertisement output devices 201, 202, 203, and advertisement database 300.

The responsive advertisement providing system provides advertisements through advertisement output devices at the request of an advertiser. The responsive advertisement providing system detects surrounding objects and monitors the reaction of the surrounding objects, and accordingly changes the order of output of advertisement posts. The responsive advertisement providing system monitors the occurrence of a primary interest event or an additional interest event for the advertisement post, and controls the display of an advertisement post with a good response from the object.

The advertisement management server 100 may register an advertisement posting request by receiving a request from an advertiser. The advertisement management server 100 may receive reaction information including an event of interest of an object according to advertisement posting, a change in degree of interest, and the like through the advertisement output devices 201, 202, and 203. The advertisement management server 100 may edit the advertisement post package and advertisement output mechanism in consideration of the advertisement and reaction information of the object to the advertisement.

The advertisement output devices 201, 202, and 203 may be installed at a location according to an advertiser's request to provide an advertisement. The advertisement output devices 201, 202, 203 may be installed with a distribution server and an output program received from the advertisement management server 100. The advertisement output devices 201, 202, and 203 may include advertisement output means and surrounding object detection means. The surrounding object detection means may detect the appearance of surrounding objects, changes in the degree of interest of the surrounding objects, additional events of interest of the surrounding objects, and various events of the surrounding objects.

The advertisement output devices 201, 202, and 203 refer to electronic devices including a communication unit that communicates with external devices and an output unit that outputs an advertisement post. The advertisement output devices 201, 202, and 203 include a smartphone, a tablet personal computer, a mobile phone, a video phone, an e-book reader, and a desktop PC. PC), laptop PC, netbook computer, workstation, server, personal digital assistant (PDA), portable multimedia player (PMP), MP3 player, mobile medical device, camera, or wearable It may be implemented as a wearable device or the like.

The advertisement management server 100 may transmit data acquired through the advertisement output devices 201, 202, 203 to the advertisement database 300.

The advertisement database 300 may store and manage advertisement posts registered according to advertisement posting, and reaction data of surrounding objects obtained with respect to advertisement posts. The advertisement database 300 may separately manage advertisements with good responsiveness from surrounding objects. The advertisement database 300 may make additional claims for advertisements with good responsiveness.

The advertisement database 300 manages information on advertisers registering advertisements, information on reactions according to advertisements, and information on reactions according to surrounding circumstances (number of surrounding objects, density of surrounding objects, distribution ratio of surrounding objects, etc.) can do.

The advertisement database 300 may change an advertisement output mechanism for advertisement posts by detecting changes in weather, seasons, trends, and the like. The changed advertisement output mechanism is transmitted to the advertisement management server 100 or the advertisement output devices 201, 202, and 203 to output advertisement posts.

2 is a block diagram of an advertisement output device 200 according to embodiments of the present invention.

The advertisement output device 200 determines an advertisement post to be output using the detected surrounding object, the reaction degree of the surrounding object, the surrounding environment, etc., the processor 210, the communication unit 220, the input/output unit 240, and a storage medium. It may include (250). The advertisement output devices 201, 202, and 203 of FIG. 2 may include the same components as the advertisement output device 200, and may further include additional components.

The processor 210 may be implemented as one or more processors and configured to process instructions of a computer program by performing basic arithmetic, logic, and input/output operations. The command may be provided to the processor 210 by the storage medium 250 and the communication unit 220. For example, the processor 210 may be configured to execute a command received according to a program code stored in a recording device such as the storage medium 250.

The communication unit 220 may provide a function for communicating with an external device (ad management server, other advertisement output device, etc.) through a network. As an example, a request generated by the processor 210 of the advertisement output device 200 according to a program code stored in a recording device such as the storage medium 250 is transmitted to other electronic devices through the network under the control of the communication unit 220, It can be delivered to the advertisement management server 100 and the advertisement database 300. For example, a control signal or command received through the communication unit 220 may be transmitted to the processor 210 or the storage medium 250, and the received image image may be stored in the storage medium 250.

The sensor unit 230 detects the appearance of an object and also detects a detailed movement of the object. The sensor unit 230 may detect whether an object appears in a predetermined area, and detect a primary interest event, an additional interest event, an indifference event, and the like of one or more surrounding objects. The sensor unit 230 includes a magnetic sensor, an acceleration sensor, a temperature/humidity sensor, an infrared sensor, a gyroscope sensor, a position sensor (eg, GPS), an air pressure sensor, a proximity sensor, and an RGB sensor ( illuminance sensor), but is not limited thereto. Since the function of each sensor can be intuitively inferred by a person skilled in the art from its name, a detailed description will be omitted.

The storage medium 250 is a computer-readable recording medium, and may include a permanent mass storage device such as a random access memory (RAM), read only memory (ROM), and a disk drive. In addition, an operating system and at least one program code may be stored in the storage medium 250. These software components may be loaded from a computer-readable recording medium separate from the storage medium 250 by using a drive mechanism. Such a separate computer-readable recording medium may include a computer-readable recording medium such as a floppy drive, a disk, a tape, a DVD/CD-ROM drive, and a memory card. In another embodiment, software components may be loaded into the storage medium 250 through the communication unit 220 rather than a computer-readable recording medium. For example, at least one program is a storage medium 250 based on a program (for example, the above-described application) installed by files provided by developers or files provided through a network of a file distribution system that distributes an installation file of an application. Can be loaded into

The input/output unit 240 may display a screen providing information or may receive an input from a user. The input/output unit 240 may output a user interface generated by a processor. The input/output unit 240 may output an advertisement post. For example, the input/output unit 240 may include an operation panel for receiving a user input and a display panel for displaying a screen.

Specifically, the input unit may include devices capable of receiving various types of user input, such as a keyboard, a physical button, a touch screen, a camera, or a microphone. In addition, the output unit may include a display panel or a speaker. However, the present invention is not limited thereto, and the input/output unit 240 may include a component supporting various input/output. The output unit may include a speaker implemented to deliver sound locally within an area where the advertisement visually reaches.

The storage medium 250 of the electronic device 200 includes an advertisement posting registration unit 251, a surrounding object detection unit 252, a first object reaction detection unit 253, an advertisement posting condition determination unit 254, and a second object reaction detection unit ( 255), a feedback data generation unit 256, and an advertisement output unit 257.

The advertisement posting register 251 may receive an advertisement posting request from the advertiser's user terminal or the advertisement management server 100. The advertisement posting register 251 registers advertisement posts and advertisement conditions according to the advertisement posting request. The advertisement condition may include information on a target object, information on an advertisement time, and the like.

The surrounding object detection unit 252 may detect a surrounding object based on sensing data sensed through the sensor unit. The surrounding object detection unit 252 may manage the detected one or more surrounding objects by assigning identification numbers. Age information, gender information, and additional impression information (clothing style, makeup, hair style, etc.) of detected surrounding objects may be further detected. In correspondence with the identification number of the surrounding object, additional information of the surrounding object can be created as a table. The advertisement output unit 257 may determine an advertisement post package, advertisement post, etc. to be output in consideration of detailed information of the surrounding object detected through the surrounding object detection unit 252. The advertisement output unit 257 may search for and provide an output advertisement post targeting the detected surrounding object.

The first object reaction detection unit 253 detects a reaction of a neighboring object to an advertisement post. Responses of surrounding objects can be classified into primary interest events, additional interest events, and careless events. The primary interest event refers to an event that appears to have recognized the advertisement without focusing on the advertisement, and the additional interest event refers to an event that focuses on the advertisement and accepts the advertisement. Careless events are events that focus on something other than advertisements, although they are located in the area where advertisements are reached.

The first object response detection unit 253 may set a reactivity of surrounding objects by synthesizing the detected events. The responsiveness may be set using whether or not to concentrate on advertisements calculated based on the motion of the advertisements of the detected surrounding objects, and to concentrate on advertisements. Responsiveness is calculated for each object, and the responsiveness to the advertisement may be calculated by collecting the reactions of surrounding objects in the area where the advertisement is reached. In addition, it is possible to calculate a correlation between the response level of the surrounding objects and the advertisement company, advertisement model, advertisement song, advertisement background, advertisement length, and the like. The first object response detection unit 253 may generate and provide ranking information on an advertisement company, an advertisement model, an advertisement song, an advertisement background, and an advertisement length. When it is determined that the response of the surrounding object to the advertisement model A is high, the advertisement output unit 257 first outputs an advertisement post including the advertisement model A, thereby increasing interest of the surrounding objects.

When a reaction of a nearby object is detected by the first object reaction detection unit 253, the advertisement output unit 257 may output an advertisement that is output at a time when the reaction is detected and an advertisement continuous. For example, when a reaction of surrounding objects is detected in a seasoning advertisement, episode advertisements, which are advertisements to be watched with more attention, such as a scene of cooking with the corresponding seasoning, may be continuously output. When the reaction of the surrounding object is detected by the first object reaction detection unit 253, the advertisement output unit 257 may output a detailed description of the advertisement product (consumer's testimonial) output at the time when the reaction is detected, Such detailed description may be reviews from the same age group as the surrounding objects. Additionally, the advertisement output unit 257 may control an advertisement post to be output to an electronic device possessed by surrounding objects. In this case, an advertisement post may be delivered to surrounding objects with primary interest. The advertisement output unit 257 may deliver an advertisement post through a push message or an instant message.

The advertisement posting condition determination unit 254 may determine a condition under which a change in the output order of the advertisement post package occurs.

The second object reaction detection unit 255 may detect an additional reaction of surrounding objects while the advertisement post is being displayed. The second object reaction detection unit 255 may detect a subsequent reaction of the surrounding object that showed the first event of interest. The second object reaction detection unit 255 may track and detect subsequent reactions to surrounding objects that showed the first event of interest. The second object reaction detection unit 255 may acquire a change in the reactivity of each object by tracking a subsequent reaction to the surrounding objects detected through the first object reaction detection unit 252.

When a subsequent reaction of the surrounding object is detected by the second object reaction detection unit 255, a reward may be provided to the surrounding object. The reward may be transmitted to an electronic device of a nearby object through a local area network. The second object response detection unit 255 may provide a code corresponding to a page providing a reward, and recognize the code through an electronic device possessed by a nearby object, thereby providing a reward. The second object response detector 255 may memorize behavior patterns of surrounding objects and predict a future behavior of the appearance of the surrounding objects in the future. The advertisement output unit 257 may analyze the history of the behavior pattern and use it to output a subsequent advertisement for a subsequent reaction of a surrounding object.

The feedback data generator 256 may generate feedback data for each advertisement post by synthesizing reactions of surrounding objects to the advertisement post. The feedback data generation unit 256 may record the reaction of the advertisement post and reflect it in the generation and output of the advertisement post.

The advertisement output unit 257 may output an advertisement post. The advertisement output unit 257 outputs advertisement posts in order according to the advertisement output mechanism, and outputs the advertisement posts according to an event received through the first object reaction detection unit 253 or the second object reaction detection unit 255. You can change it. The advertisement output unit 257 determines an advertisement post package to be output based on the appearance of surrounding objects and information on the surrounding objects through the first object response detection unit 253. The advertisement post package may be a package designed to output advertisement posts in connection with an advertisement output mechanism. The advertisement post package may be in the form as shown in FIGS. 8 and 9.

3 and 4 are flowcharts of an advertisement output method according to embodiments of the present invention.

In S110, the advertisement output device 200 registers an advertisement posting request including one or more advertisement posts and advertisement conditions. The advertisement output device 200 registers an advertisement posting request by receiving a request from the advertiser terminal. The advertisement output device 200 may receive an advertisement post package based on advertisement posting requests registered through the advertisement management server 100. The advertisement output device 200 sequentially outputs advertisement post packages (S120).

In S130, the advertisement output device 200 detects surrounding objects through a sensor unit. The advertisement output device 200 detects the appearance of surrounding objects. The advertisement output device 200 detects one or more nearby objects that appear.

When the advertisement output device 200 detects the first surrounding object at the first time point, the advertisement post outputted at the first time point and the 1-1st advertisement post consecutively are outputted at the second time point (S140 and S150). The second viewpoint refers to an arbitrary viewpoint following the first viewpoint.

After S150, the advertisement output device 200 may detect an event in which the first surrounding object disappears at the second time point, and return to the start position of the advertisement post package through the output unit and output it (S161, S172). It is possible to detect the occurrence of an event of disappearing surrounding objects in the advertisement area and monitor whether a new object appears. The surrounding object existing in the advertisement area is inferred that the advertisement is being viewed, and continuous advertisement posts can be output while the surrounding object stays in the advertisement area.

The advertisement output device 200 may detect an additional interest event from the first surrounding object at a second time point after S150 (S162). Here, the additional interest event refers to an event generated in response to an action interpreted as watching an advertisement post, such as rotation of the face of the first surrounding object, stopping walking, and obtaining a gaze. When detecting an object having an additional interest event, the advertisement output device 200 outputs the 1-3 advertisement posts corresponding to the additional interest event at a third time point following the second time point through the output unit (S172).

In another embodiment, in S163, the advertisement output device 200 may detect a careless event from the first surrounding object at the second time point. The careless event refers to an event in which there is no change in the movement of the first surrounding object or shows interest in another object such as a smartphone. The careless event is generated in response to an act of lowering interest in advertising posts, although it is not outside the area in which the advertisement is output and recognized.

When a careless event is detected, the advertisement output device 200 changes the output order of the advertisement post package and outputs the advertisement post package (S173). The advertisement output device 200 may automatically change the output order of advertisement posts according to detection of a careless event.

* Through this, the advertisement output device 200 may monitor an additional interest event or careless event of a surrounding object for the advertisement post according to the advertisement output mechanism, and dynamically change the output of the subsequent advertisement post according to the monitored event.

5 to 7 are diagrams illustrating exemplary operations of a responsive advertisement providing system.

As shown in FIG. 5, in the responsive advertisement providing system, the advertisement output device 200 detects the appearance of surrounding objects and movement of the surrounding objects (head rotation, gaze, walking state, etc.) through the sensor unit 220. I can. The advertisement output device 200 may analyze the appearance of surrounding objects detected through the sensor unit, movement of the surrounding objects, etc., and determine and output an advertisement post to be output through the output unit 240 using an advertisement output mechanism. . The advertisement output device 200 may transmit an event detected through the sensor unit to the advertisement database 300 and receive a newly updated advertisement output mechanism from the advertisement database 300 to output an advertisement post. The advertisement database 300 may receive a real-time reaction of an object and analyze a reaction to an advertisement output mechanism. The advertisement database 300 may reflect the analyzed result to the advertisement output mechanism so that the displayed advertisement post is changed.

The advertisement database 300 may newly update an advertisement output mechanism by analyzing the age, sex, appearance time, appearance weather, and the like of surrounding objects and selecting an appropriate advertisement post. For example, when a surrounding object of a woman in her 20s is detected, an advertisement post package targeting a woman in her 20s may be transmitted to the advertisement output device 200. If a male in his 30s and a nearby object wearing casual clothes is detected, an advertisement post package targeting a male in his 30s in casual clothes may be transmitted to the advertisement output device 200.

As shown in FIG. 6, in the responsive advertisement providing system, the advertisement output device 200 may move the position of an advertisement post from G1 to G2 according to surrounding objects appearing in the advertisement area. The advertisement output device 200 may detect movement of an object and change the output position of the advertisement post from G2 to G3. The advertisement output device 200 may detect a change in the position of an object showing interest in advertisement and change the output format of the advertisement post accordingly. Through this, the effect of advertisement posting can be maximized, and interest of surrounding objects can be further increased. When it is determined that the responsiveness of the surrounding objects is increased through the change in the output position of the advertisement post, feedback data on the advertisement output mechanism of such position movement may be transmitted to the advertisement database 300.

As shown in FIG. 7, in the responsive advertisement providing system, when one or more objects (obj3-1, obj3-2, obj3-3) are in the advertisement area, the advertisement output device 200 is an object of high interest (obj3). -2, obj3-3), you can print an advertisement post (G4).

8 and 9 are diagrams for explaining the operation of an advertisement output mechanism.

The advertisement post package consists of multiple advertisement posts (1-1, 1-2, 1-3, 1-4, 2-1, 2-2, 2-3, 2-4, 3-1, 3-2, 3-3, 3-4, 4-1, 4-2, 4-3, 4-4). Each advertisement post is all or part of one advertisement post, and may be configured in short units of about 5 seconds. The advertisement output mechanism changes the order of output according to the detected event.As shown in FIG. 9, when a surrounding object is detected at the time of sequentially outputting 1-2 from 1-1, the primary interest event of the surrounding object When is detected, 2-2 advertisement posts are displayed. If the interest of surrounding objects is maintained, advertisement posts may be displayed from 2-2 to 2-3. When it is detected that the interest of the surrounding object is lowered, the next advertisement post, 3-1, is displayed. If an event that increases interest in surrounding objects occurs while 3-1 is being displayed, 3-2 advertisement posts consecutive to 3-1 may be output. When the interest of the surrounding objects decreases, the output order can be changed to display 4-1 advertisement posts.

10 to 12 are flowcharts of an advertisement output method according to embodiments of the present invention.

As illustrated in FIG. 10, in S310, the advertisement output device 200 registers an advertisement posting request including one or more advertisement posts and advertisement conditions.

In S320, the advertisement output device 200 may sequentially output advertisement post packages through an output unit.

In S330, the advertisement output device 200 may detect a surrounding object appearing in the advertisement area and a motion of the surrounding object through the sensor unit. When one or more surrounding objects are detected, the surrounding objects may be distinguished by assigning an identification number to each surrounding object.

In S340, the advertisement output device 200 records the occurrence time of the surrounding object, the primary interest event of the surrounding object, and the additional interest event, and analyzes the recorded information. The recorded information may be transmitted to the advertisement database 300.

In S350, the advertisement output device 200 may select an advertisement post to be output using the analysis result. The advertisement output device 200 may receive the updated advertisement output mechanism from the advertisement database 300 and output accordingly.

The reaction of surrounding objects to the changed advertisement post can be monitored again and recorded. The reaction of the surrounding object to the advertisement post may be transmitted to the advertisement database 300. If the interest of the surrounding object does not increase, the advertisement output device 200 may be changed to operate as an advertisement output mechanism of a previous version.

11, in S410, the advertisement output device 200 registers an advertisement posting request including one or more advertisement posts and advertisement conditions.

In S420, the advertisement output device 200 may sequentially output advertisement post packages through an output unit.

In S430, the advertisement output device 200 may detect a surrounding object appearing in the advertisement area and a motion of the surrounding object through the sensor unit. When one or more surrounding objects are detected, the surrounding objects may be distinguished by assigning an identification number to each surrounding object.

In S440, the advertisement output device 200 records the occurrence time of the surrounding object, the primary interest event of the surrounding object, and the additional interest event, and analyzes the recorded information. The recorded information may be transmitted to the advertisement database 300.

In S450, the advertisement output device 200 may select an effect to be added using the analysis result and output an advertisement post including the selected effect. Since the advertisement output device 200 includes effects in addition to the advertisement post package, the effect may be output in addition to the screen on which the advertisement post is displayed. Here, the effect may include a graphic having a visual effect, a graphic having an auditory effect, and the like. An effect that can increase the degree of interest can be selected and added according to the location of surrounding objects and the degree of interest. The reaction of nearby objects to the advertisement post to which the effect was added can be monitored again and recorded. The reaction of the surrounding object to the advertisement post may be transmitted to the advertisement database 300. If the interest of the surrounding object does not increase, the advertisement output device 200 may be changed to operate as an advertisement output mechanism of a previous version.

The advertisement output device 200 transmits the detected surrounding object, the primary interest event of the surrounding object, the occurrence time of the additional interest event, etc. to the advertisement database 300 and provides an updated advertisement output mechanism from the advertisement database 300. You can receive it and output an advertisement post accordingly.

12, in S510, the advertisement output device 200 registers an advertisement posting request including one or more advertisement posts and advertisement conditions.

In S520, the advertisement output device 200 may sequentially output advertisement post packages through an output unit.

In S530, the advertisement output device 200 may detect a surrounding object appearing in the advertisement area and a motion of the surrounding object through the sensor unit. When one or more surrounding objects are detected, the surrounding objects may be distinguished by assigning an identification number to each surrounding object.

In S540, the advertisement output device 200 records the occurrence time of the surrounding object, the primary interest event of the surrounding object, and the additional interest event, and analyzes the recorded information. The recorded information may be transmitted to the advertisement database 300.

In S550, when the advertisement output device 200 detects the appearance of a surrounding object with low interest as a result of the analysis, the advertisement output device 200 outputs an advertisement post including an effect that increases the interest level of the surrounding object.

The reaction of surrounding objects to the changed advertisement post can be monitored again and recorded. The reaction of the surrounding object to the advertisement post may be transmitted to the advertisement database 300. If the interest of the surrounding object does not increase, the advertisement output device 200 may be changed to operate as an advertisement output mechanism of a previous version.

The apparatus described above may be implemented as a hardware component, a software component, and/or a combination of a hardware component and a software component. For example, the devices and components described in the embodiments are, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable gate array (FPGA). , A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions, such as one or more general purpose computers or special purpose computers. The processing device may execute an operating system (OS) and one or more software applications executed on the operating system. In addition, the processing device may access, store, manipulate, process, and generate data in response to the execution of software. For the convenience of understanding, although it is sometimes described that one processing device is used, one of ordinary skill in the art, the processing device is a plurality of processing elements and/or a plurality of types of processing elements. It can be seen that it may include. For example, the processing device may include a plurality of processors or one processor and one controller. In addition, other processing configurations are possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of these, configuring the processing unit to behave as desired or processed independently or collectively. You can command the device. Software and/or data may be interpreted by a processing device or to provide instructions or data to a processing device, of any type of machine, component, physical device, virtual equipment, computer storage medium or device. , Or may be permanently or temporarily embodyed in a transmitted signal wave. The software may be distributed over networked computer systems and stored or executed in a distributed manner. Software and data may be stored on one or more computer-readable recording media.

The method according to the embodiment may be implemented in the form of program instructions that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like alone or in combination. The program instructions recorded on the medium may be specially designed and configured for the embodiment, or may be known and usable to those skilled in computer software. Examples of computer-readable recording media include magnetic media such as hard disks, floppy disks, and magnetic tapes, optical media such as CD-ROMs and DVDs, and magnetic media such as floptical disks. -A hardware device specially configured to store and execute program instructions such as magneto-optical media, and ROM, RAM, flash memory, and the like. Examples of the program instructions include not only machine language codes such as those produced by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as one or more software modules to perform the operation of the embodiment, and vice versa.

As described above, although the embodiments have been described by the limited embodiments and drawings, various modifications and variations are possible from the above description by those of ordinary skill in the art. For example, the described techniques are performed in a different order from the described method, and/or components such as a system, structure, device, circuit, etc. described are combined or combined in a form different from the described method, or other components Alternatively, even if substituted or substituted by an equivalent, an appropriate result can be achieved.

Therefore, other implementations, other embodiments, and claims and equivalents fall within the scope of the claims to be described later.

100: ad management server
201, 202, 203: responsive advertisement output device
300: advertising database

Claims (6)

Registering, by a responsive advertisement output device, an advertisement posting request including one or more advertisement posts and advertisement conditions;
Sequentially outputting advertisement post packages through an output unit in which the responsive advertisement output device is installed;
Detecting surrounding objects through a sensor unit in which the responsive advertisement output device is installed; And
When a first surrounding object is detected at a first time point, the responsive advertisement output device outputs the first advertisement post and the first-first advertisement post consecutively output at the first time point at a second time point; Responsive advertisement providing method for identifying the appearing object and changing the output method according to the response of the appearing object including. The method of claim 1,
When an event of disappearing a first surrounding object is detected at the second time point, the responsive advertisement output device returns to the start position of the advertisement post package through the output unit and outputs it; further comprising, identifying an appearance object, and A method of providing a responsive advertisement that changes the output method according to the reaction of the appearing object. The method of claim 1,
When an additional interest event is detected from the first surrounding object at the second viewpoint, outputting a 1-3 advertisement post corresponding to the additional interest event at a third viewpoint through the output unit; A method of providing responsive advertisements that identifies objects and changes the output method according to the reaction of the appearing object. The method of claim 1,
When the careless event is detected from the first surrounding object at the second point in time, further comprising the step of outputting a second advertisement post included in the advertisement post package through the output unit. A method of providing responsive advertisements that change the output method according to the reaction. The method of claim 1,
Responsive advertisement providing method for identifying an appearing object and changing an output method according to a reaction of the appearing object, including; analyzing an additional interest event or careless event of the surrounding object to change the output order of the advertisement post package. A computer program stored in a computer-readable storage medium for executing the method of any one of claims 1 to 5 using a computer.

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