CN110751535A - VR-based panoramic shopping system and method - Google Patents
VR-based panoramic shopping system and method Download PDFInfo
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- CN110751535A CN110751535A CN201910923502.4A CN201910923502A CN110751535A CN 110751535 A CN110751535 A CN 110751535A CN 201910923502 A CN201910923502 A CN 201910923502A CN 110751535 A CN110751535 A CN 110751535A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
- G06Q30/0643—Graphical representation of items or shoppers
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T17/00—Three dimensional [3D] modelling, e.g. data description of 3D objects
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T19/00—Manipulating 3D models or images for computer graphics
- G06T19/003—Navigation within 3D models or images
Abstract
The invention belongs to the technical field of online shopping, and particularly relates to a VR-based panoramic shopping system and method, which comprises the following steps: the image acquisition unit is used for acquiring a live-action image shot by the shooting equipment; the virtual modeling unit is used for editing the live-action images and constructing a 3D panoramic store and store navigation; the virtual shopping unit is used for displaying a 3D panoramic store and store navigation to a user, assisting the user to arrive at a required commodity display area through the store navigation, or directly jumping to the required commodity display area after acquiring a jump instruction of the user through the store navigation; and the commodity selling unit is used for acquiring a commodity viewing instruction after the commodity is clicked by the user, and displaying commodity selling information to the user according to the commodity viewing instruction so as to facilitate the purchase of the user. The invention not only can provide the user with the immersive virtual reality shopping experience, but also can provide the navigation service for the user in the 3D panoramic marketplace and directly jump to the needed commodity area for quick shopping, thereby improving the shopping experience of the user.
Description
Technical Field
The invention belongs to the technical field of online shopping, and particularly relates to a VR-based panoramic shopping system and method.
Background
With the progress of science and technology, VR technology comes to the fore, VR is virtual reality, and the VR technology integrates multiple scientific technologies such as computer graphics technology, computer simulation technology, sensor technology, display technology, and the like, can create a virtual information environment on a multi-dimensional information space, so that a user has an immersive sensation, and the current VR technology is widely applied to aspects of people's life, such as VR tourism, VR museums, VR games, VR movies, VR shopping, and the like.
The existing online shopping platforms such as Taobao, Jingdong, Amazon and Dangguan show commodity selling information for users in a two-dimensional mode, and although the platforms can provide online shopping for the users, the platforms cannot provide immersive virtual reality shopping experience for the users.
Disclosure of Invention
Aiming at the defects of the prior art, the invention provides a VR-based panoramic shopping system and method, which can not only provide an on-line shopping experience of an immersive virtual reality for a user, but also provide a navigation service for the user in a 3D panoramic marketplace and a service of directly jumping to a needed commodity area for fast shopping, thereby providing more convenience for the user and improving the shopping experience of the user.
In a first aspect, the present invention provides a VR-based panoramic shopping system, comprising:
an image acquisition unit for acquiring a live-action image photographed by a panoramic photographing apparatus in a field;
the virtual modeling unit is used for editing the live-action images and constructing a 3D panoramic store and store navigation;
the virtual shopping unit is used for displaying a 3D panoramic store and store navigation to a user, assisting the user to arrive at a required commodity display area through the store navigation, or directly jumping to the required commodity display area after acquiring a jump instruction of the user through the store navigation;
and the commodity selling unit is used for acquiring a commodity viewing instruction after the commodity is clicked by the user, and displaying commodity selling information to the user according to the commodity viewing instruction so as to facilitate the purchase of the user.
Preferably, the 3D panoramic store includes, but is not limited to, a panoramic supermarket, a panoramic mall, a panoramic airport tax free store, a panoramic star perimeter store, a panoramic animation perimeter store, a panoramic small goods store, a panoramic daily chemical store, a panoramic bicycle store, and a panoramic motorcycle club.
Preferably, the virtual shopping unit is specifically configured to:
showing a street view map to a user;
acquiring a store viewing instruction after a user clicks one of store keys on a street view map, and displaying a corresponding 3D panoramic store and store navigation to the user according to the store viewing instruction; or acquiring a market name input by a user, and displaying a corresponding 3D panoramic market and market navigation to the user according to the market name;
and assisting the user to arrive at the required commodity display area through the store navigation, or acquiring a jump instruction after the user clicks one of the category keys on the store navigation, and jumping to the commodity display area of the commodity required by the user in the 3D virtual store according to the jump instruction.
Preferably, the virtual shopping unit is further specifically configured to:
displaying the 3D panoramic marketplace and a commodity list to a user;
and acquiring the commodity name which needs to be checked or hidden by the user through the commodity list, and displaying or hiding the corresponding commodity in the 3D panoramic store according to the commodity name.
Preferably, the commodity selling unit is specifically configured to:
the method comprises the steps of obtaining position information of a handle icon in a 3D virtual store, and displaying a high-definition commodity image of a commodity in the 3D virtual store when the handle icon is located at the position of one commodity;
acquiring a commodity viewing instruction after a user clicks a high-definition commodity image, and skipping to a commodity selling interface through a commodity link according to the commodity viewing instruction, wherein commodity selling information is displayed on the commodity selling interface;
and acquiring order information and payment information of the user through a commodity selling interface, and feeding back the order information and the payment information of the user to the merchant.
Preferably, the commodity sales information includes, but is not limited to, commodity pictures, commodity descriptions, commodity prices, commodity videos, order button, shopping cart buttons, and merchant descriptions.
Preferably, the VR-based panoramic shopping system further comprises a logistics tracking unit, and the logistics tracking unit is used for displaying the delivery information and the logistics information of the goods to the user after the user purchases the goods.
Preferably, the VR-based panoramic shopping system further comprises a panoramic live broadcast unit, wherein the panoramic live broadcast unit is used for displaying a panoramic live broadcast video of a merchant to a user in real time.
Preferably, the VR-based panoramic shopping system further includes a commodity recommending unit, and the commodity recommending unit is configured to analyze the needs of the user according to the browsing history and the purchase history of the user, and recommend a commodity suitable for the user to the user.
In a second aspect, the present invention provides a VR-based panoramic shopping method, which is suitable for the VR-based panoramic shopping system in the first aspect, and includes the following steps:
acquiring a live-action image shot by the panoramic equipment on the spot;
editing the live-action images, and constructing a 3D panoramic market and market navigation;
displaying a 3D panoramic store and store navigation to a user, assisting the user to arrive at a required commodity display area through the store navigation, or directly jumping to the required commodity display area after acquiring a jump instruction of the user through the store navigation;
and acquiring a commodity viewing instruction after the commodity is clicked by the user, and displaying commodity selling information to the user according to the commodity viewing instruction so as to facilitate the user to purchase.
According to the technical scheme, the on-line shopping experience of the virtual reality in the presence can be provided for the user, the navigation service can be provided for the user in the 3D panoramic marketplace, and the service of jumping to a needed commodity area for fast shopping can be directly provided, so that more convenience is provided for the user, and the shopping experience of the user is improved.
Drawings
In order to more clearly illustrate the detailed description of the invention or the technical solutions in the prior art, the drawings that are needed in the detailed description of the invention or the prior art will be briefly described below. Throughout the drawings, like elements or portions are generally identified by like reference numerals. In the drawings, elements or portions are not necessarily drawn to scale.
FIG. 1 is a block diagram of a VR based panoramic shopping system in accordance with the present embodiment;
fig. 2 is a flowchart of a VR-based panoramic shopping method in this embodiment.
Detailed Description
The technical solutions in the embodiments of the present invention will be described clearly and completely with reference to the accompanying drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without any inventive step, are within the scope of the present invention.
It will be understood that the terms "comprises" and/or "comprising," when used in this specification and the appended claims, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof.
It is also to be understood that the terminology used in the description of the invention herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in the specification of the present invention and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should be further understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
As used in this specification and the appended claims, the term "if" may be interpreted contextually as "when", "upon" or "in response to a determination" or "in response to a detection". Similarly, the phrase "if it is determined" or "if a [ described condition or event ] is detected" may be interpreted in accordance with the context to mean "upon determining" or "in response to determining" or "upon detecting [ described condition or event ]" or "in response to detecting [ described condition or event ]".
The first embodiment is as follows:
the present embodiment provides a VR-based panoramic shopping system, as shown in fig. 1, including:
an image acquisition unit for acquiring a live-action image photographed by a panoramic photographing apparatus in a field;
the virtual modeling unit is used for editing the live-action images and constructing a 3D panoramic store and store navigation;
the virtual shopping unit is used for displaying a 3D panoramic store and store navigation to a user, assisting the user to arrive at a required commodity display area through the store navigation, or directly jumping to the required commodity display area after acquiring a jump instruction of the user through the store navigation;
and the commodity selling unit is used for acquiring a commodity viewing instruction after the commodity is clicked by the user, and displaying commodity selling information to the user according to the commodity viewing instruction so as to facilitate the purchase of the user.
The panoramic shooting equipment in the embodiment is, for example, a panoramic camera, a single lens reflex camera and the like, when the panoramic camera is used for shooting in real time, an unmanned aerial vehicle is used for shooting a large scene, the specific position of an actual store is determined, then the large scene enters the actual store, multi-scene multi-channel shooting is carried out according to a normal navigation sequence, the store is divided into a plurality of areas, and shooting at different angles is carried out in each area, so that panoramic images of the store at different angles are obtained, and materials are provided for subsequently constructing a virtual reality scene.
After the system of the embodiment obtains the live-action image shot by the panoramic camera, the VR production software (such as piguisps) is used for editing the previous panoramic image to produce the virtual live-action scene of the panoramic roaming of the marketplace, so that the 3D panoramic marketplace is constructed. The 3D panoramic store constructed in the embodiment includes, but is not limited to, a panoramic supermarket, a panoramic mall, a panoramic airport duty-free store, a panoramic star store, a panoramic cartoon store, a panoramic small goods store, a panoramic daily chemical store, a panoramic bicycle store and a panoramic motorcycle club.
After the 3D panoramic store is constructed, store navigation is constructed according to the route and the commodity placing position of the store, a user is assisted to find the placing position of a commodity required by the user through the store navigation, and the user can jump from the current commodity displaying area to other commodity displaying areas of the 3D panoramic store through the skipping function of the store navigation, so that the user can be rapidly assisted to find the placing position of the commodity required. After finding the commodity to be purchased, the user clicks the commodity, checks the related information of the commodity and purchases the commodity.
The virtual shopping unit of this embodiment is specifically configured to:
showing a street view map to a user;
acquiring a store viewing instruction after a user clicks one of store keys on a street view map, and displaying a corresponding 3D panoramic store and store navigation to the user according to the store viewing instruction; or acquiring a market name input by a user, and displaying a corresponding 3D panoramic market and market navigation to the user according to the market name;
and assisting the user to arrive at the required commodity display area through the store navigation, or acquiring a jump instruction after the user clicks one of the category keys on the store navigation, and jumping to the commodity display area of the commodity required by the user in the 3D virtual store according to the jump instruction.
In this embodiment, the user may purchase the goods of the platform through the platform website or the platform APP. For example, after a user installs a platform APP on a smart phone, the user registers to become a platform user and perfects personal data. A user enters a map display interface through a main interface of a platform APP, and a two-dimensional or three-dimensional street view map is displayed on the interface. And displaying a market name at the position of each market on the street view map, wherein each market name is a market key, a user can select a market to be visited on the street view map, enter the corresponding 3D panoramic market after clicking a certain market key, and display the market navigation of the market at the upper right corner or the lower right corner of the 3D panoramic market.
The store navigation displays the detailed route of the store and the position of the user, and displays the commodity category name at the position of each type of commodity, wherein each commodity category name is a category key. Such as supermarket navigation in a supermarket where the names of the categories of goods visible to the user include snack foods, cookies, beverages, dairy products, cigarettes, wines, meats, vegetables, condiments, kitchen supplies, etc. When a user clicks a certain category of keys, the scene displayed by the 3D panoramic marketplace jumps to the display area of the commodity. For example, the area where Zhang Xiansheng is currently located is a leisure food display area, at the moment, the Zhang Xiansheng wants to buy white sugar, and according to supermarket navigation, the Zhang Xiansheng needs to sequentially pass through a milk product display area, a tobacco and wine display area and a vegetable display area, which is troublesome and wastes time, so that the Zhang Xiansheng clicks a category key of 'condiment' on the supermarket navigation, and the 3D panoramic marketplace jumps to the condiment display area from the current milk product display area immediately. Therefore, the user is helped to quickly find the needed commodities and quickly finish shopping.
The virtual shopping unit of this embodiment is further specifically configured to:
displaying the 3D panoramic marketplace and a commodity list to a user;
and acquiring the commodity name which needs to be checked or hidden by the user through the commodity list, and displaying or hiding the corresponding commodity in the 3D panoramic store according to the commodity name.
The 3D panoramic marketplace of the embodiment can also display certain goods or hide certain goods according to the needs of the user. And clicking a certain store name by the user, entering a corresponding 3D panoramic store, and displaying a commodity list of the store at the upper left corner or the lower left corner of the 3D panoramic store. The commodity list shows several categories of commodities, when a handle icon of a user moves to a commodity category name, the commodity names of a plurality of commodities included in the category are displayed (each commodity name is a virtual key), if the user clicks the commodity name, only the commodity is displayed in the 3D panoramic store, and if the user double clicks the commodity name, the commodity is hidden in the 3D panoramic store. For example, mr. Zhang in the above, after arriving at the condiment display area, see too much condiment, and can not find white sugar at a moment, so mr. Zhang moves the handle icon to "condiment" of the merchandise list, and the lower menu of "condiment" shows monosodium glutamate, salt, soy sauce, vinegar, white sugar, pepper, etc. After mr. Zhang clicks the key of 'white sugar', other commodities are completely hidden in the 3D panoramic marketplace, and only white sugar commodities of various brands are displayed, so that mr. Zhang can quickly find the required white sugar.
The commodity selling unit of the present embodiment is specifically configured to:
the method comprises the steps of obtaining position information of a handle icon in a 3D virtual store, and displaying a high-definition commodity image of a commodity in the 3D virtual store when the handle icon is located at the position of one commodity;
acquiring a commodity viewing instruction after a user clicks a high-definition commodity image, and skipping to a commodity selling interface through a commodity link according to the commodity viewing instruction, wherein commodity selling information is displayed on the commodity selling interface; the commodity selling information comprises but is not limited to commodity pictures, commodity introduction, commodity price, commodity videos, single-pressing keys, shopping cart keys and merchant introduction;
and acquiring order information and payment information of the user through a commodity selling interface, and feeding back the order information and the payment information of the user to the merchant.
For example, mr. on a market of white sugar selects xxx white sugar to be purchased, and then moves the handle icon to the xxx white sugar image, and then displays a high-definition image of the xxx white sugar in the current scene. After Mr. Punctureus clicks the high-definition image, the platform obtains a commodity viewing instruction of the commodity, then the link set by the high-definition image jumps to a two-dimensional XX white sugar selling interface, the interface displays related information of XX white sugar and related information of merchants, Mr. Punctureus selects specifications and quantity to be purchased through the interface, and the Mr. Punctureus purchases the commodity through a placing key. And a shopping cart adding button is also displayed on the commodity selling interface, so that the user can add the selected commodity into the shopping cart and return to the 3D panoramic store for selective purchase. After the user places an order and pays, the platform feeds the order placing information and the payment information back to the merchant, and the merchant can deliver goods.
The VR-based panoramic shopping system further comprises a logistics tracking unit, a panoramic live broadcast unit, a commodity recommendation unit and the like.
The logistics tracking unit is used for displaying the delivery information and the logistics information of the commodities to the user after the user purchases the commodities. After the user purchases the commodity, the user can check whether the commodity purchased by the user is delivered or not or where the commodity arrives, so that the user can conveniently master the logistics situation of the purchased commodity.
The panoramic live broadcast unit is used for displaying a panoramic live broadcast video of a merchant to a user in real time. The panoramic live broadcast is always in an embarrassing situation due to the limitation of the network environment, but the panoramic live broadcast sales become realistic with the coming of the age of 5 g. The merchant can directly broadcast various discounted special selling activities on the platform, so that the commodity is popularized, and the sales volume of the commodity is increased.
The commodity recommending unit is used for analyzing the requirements of the user according to the browsing history and the purchasing history of the user and recommending commodities suitable for the user. The present embodiment analyzes the items that the user may need using big data according to the user's footprint (including browsing and purchasing), thereby recommending the user the items suitable for him. When the user opens the platform APP, the recommended commodities can be seen on the main interface.
The system of the embodiment further comprises a three-dimensional production unit, wherein the three-dimensional production unit of the product is used for producing a plurality of pictures of the same product into a complete animation and displaying the complete animation to a user. The plurality of pictures are obtained by shooting through the object-around photography, namely, a product is shot into the plurality of pictures from different angles by using the photography technology, the plurality of pictures are made into a complete animation through the three-dimensional technology and are demonstrated through corresponding programs, a customer can drag a mouse at will to watch each part and structure of the product from each angle, and therefore the product is really displayed to the customer at a 360-degree visual angle, the customer can watch the product more clearly and buy the product more securely.
In summary, the embodiment can not only provide an on-line shopping experience of an immersive virtual reality for a user, but also provide a navigation service for the user in a 3D panoramic marketplace, skip from a current commodity display area to a service of a required commodity display area according to a skip instruction of the user, and display or hide the service of the commodity according to a user demand, thereby saving user time, helping the user to shop quickly, providing more convenience for the user, and improving the shopping experience of the user.
Example two:
the embodiment provides a VR-based panoramic shopping method, which is applicable to the VR-based panoramic shopping system in the first embodiment, and as shown in fig. 2, the VR-based panoramic shopping method includes the following steps:
s1, acquiring a live-action image shot by the panoramic equipment on the spot;
s2, editing the live-action images, and constructing a 3D panoramic store and store navigation;
s3, displaying the 3D panoramic market and the market navigation to the user, assisting the user to arrive at the required commodity display area through the market navigation, or directly jumping to the required commodity display area after acquiring a jump instruction of the user through the market navigation;
and S4, acquiring a commodity viewing instruction after the commodity is clicked by the user, and displaying commodity selling information to the user according to the commodity viewing instruction so as to facilitate the user to purchase.
The panoramic shooting equipment in the embodiment is, for example, a panoramic camera, a single lens reflex camera and the like, when the panoramic camera is used for shooting in real time, an unmanned aerial vehicle is used for shooting a large scene, the specific position of an actual store is determined, then the large scene enters the actual store, multi-scene multi-channel shooting is carried out according to a normal navigation sequence, the store is divided into a plurality of areas, and shooting at different angles is carried out in each area, so that panoramic images of the store at different angles are obtained, and materials are provided for subsequently constructing a virtual reality scene.
After obtaining the live-action image shot by the panoramic camera, the method of the embodiment edits the previous panoramic image by using VR (virtual reality) making software (such as PIGUIPS) to make a virtual live-action scene of the panoramic roaming of the marketplace, thereby constructing the 3D panoramic marketplace. The 3D panoramic store constructed in the embodiment includes, but is not limited to, a panoramic supermarket, a panoramic mall, a panoramic airport duty-free store, a panoramic star store, a panoramic cartoon store, a panoramic small goods store, a panoramic daily chemical store, a panoramic bicycle store and a panoramic motorcycle club.
After the 3D panoramic store is constructed, store navigation is constructed according to the route and the commodity placing position of the store, a user is assisted to find the placing position of a commodity required by the user through the store navigation, and the user can jump from the current commodity displaying area to other commodity displaying areas of the 3D panoramic store through the skipping function of the store navigation, so that the user can be rapidly assisted to find the placing position of the commodity required. After finding the commodity to be purchased, the user clicks the commodity, checks the related information of the commodity and purchases the commodity.
Wherein, the step S3 specifically includes:
showing a street view map to a user;
acquiring a store viewing instruction after a user clicks one of store keys on a street view map, and displaying a corresponding 3D panoramic store and store navigation to the user according to the store viewing instruction; or acquiring a market name input by a user, and displaying a corresponding 3D panoramic market and market navigation to the user according to the market name;
and assisting the user to arrive at the required commodity display area through the store navigation, or acquiring a jump instruction after the user clicks one of the category keys on the store navigation, and jumping to the commodity display area of the commodity required by the user in the 3D virtual store according to the jump instruction.
In this embodiment, the user may purchase the goods of the platform through the platform website or the platform APP. For example, after a user installs a platform APP on a smart phone, the user registers to become a platform user and perfects personal data. A user enters a map display interface through a main interface of a platform APP, and a two-dimensional or three-dimensional street view map is displayed on the interface. And displaying a market name at the position of each market on the street view map, wherein each market name is a market key, a user can select a market to be visited on the street view map, enter the corresponding 3D panoramic market after clicking a certain market key, and display the market navigation of the market at the upper right corner or the lower right corner of the 3D panoramic market.
The store navigation displays the detailed route of the store and the position of the user, and displays the commodity category name at the position of each type of commodity, wherein each commodity category name is a category key. Such as supermarket navigation in a supermarket where the names of the categories of goods visible to the user include snack foods, cookies, beverages, dairy products, cigarettes, wines, meats, vegetables, condiments, kitchen supplies, etc. When a user clicks a certain category of keys, the scene displayed by the 3D panoramic marketplace jumps to the display area of the commodity. For example, the area where Zhang Xiansheng is currently located is a leisure food display area, at the moment, the Zhang Xiansheng wants to buy white sugar, and according to supermarket navigation, the Zhang Xiansheng needs to sequentially pass through a milk product display area, a tobacco and wine display area and a vegetable display area, which is troublesome and wastes time, so that the Zhang Xiansheng clicks a category key of 'condiment' on the supermarket navigation, and the 3D panoramic marketplace jumps to the condiment display area from the current milk product display area immediately. Therefore, the user is helped to quickly find the needed commodities and quickly finish shopping.
Wherein the step S3 further includes:
displaying the 3D panoramic marketplace and a commodity list to a user;
and acquiring the commodity name which needs to be checked or hidden by the user through the commodity list, and displaying or hiding the corresponding commodity in the 3D panoramic store according to the commodity name.
The 3D panoramic marketplace of the embodiment can also display certain goods or hide certain goods according to the needs of the user. And clicking a certain store name by the user, entering a corresponding 3D panoramic store, and displaying a commodity list of the store at the upper left corner or the lower left corner of the 3D panoramic store. The commodity list shows several categories of commodities, when a handle icon of a user moves to a commodity category name, the commodity names of a plurality of commodities included in the category are displayed (each commodity name is a virtual key), if the user clicks the commodity name, only the commodity is displayed in the 3D panoramic store, and if the user double clicks the commodity name, the commodity is hidden in the 3D panoramic store. For example, mr. Zhang in the above, after arriving at the condiment display area, see too much condiment, and can not find white sugar at a moment, so mr. Zhang moves the handle icon to "condiment" of the merchandise list, and the lower menu of "condiment" shows monosodium glutamate, salt, soy sauce, vinegar, white sugar, pepper, etc. After mr. Zhang clicks the key of 'white sugar', other commodities are completely hidden in the 3D panoramic marketplace, and only white sugar commodities of various brands are displayed, so that mr. Zhang can quickly find the required white sugar.
Wherein, the step S4 specifically includes:
the method comprises the steps of obtaining position information of a handle icon in a 3D virtual store, and displaying a high-definition commodity image of a commodity in the 3D virtual store when the handle icon is located at the position of one commodity;
acquiring a commodity viewing instruction after a user clicks a high-definition commodity image, and skipping to a commodity selling interface through a commodity link according to the commodity viewing instruction, wherein commodity selling information is displayed on the commodity selling interface; the commodity selling information comprises but is not limited to commodity pictures, commodity introduction, commodity price, commodity videos, single-pressing keys, shopping cart keys and merchant introduction;
and acquiring order information and payment information of the user through a commodity selling interface, and feeding back the order information and the payment information of the user to the merchant.
For example, mr. on a market of white sugar selects xxx white sugar to be purchased, and then moves the handle icon to the xxx white sugar image, and then displays a high-definition image of the xxx white sugar in the current scene. After Mr. Punctureus clicks the high-definition image, the platform obtains a commodity viewing instruction of the commodity, then the link set by the high-definition image jumps to a two-dimensional XX white sugar selling interface, the interface displays related information of XX white sugar and related information of merchants, Mr. Punctureus selects specifications and quantity to be purchased through the interface, and the Mr. Punctureus purchases the commodity through a placing key. And a shopping cart adding button is also displayed on the commodity selling interface, so that the user can add the selected commodity into the shopping cart and return to the 3D panoramic store for selective purchase. After the user places an order and pays, the platform feeds the order placing information and the payment information back to the merchant, and the merchant can deliver goods.
The method of the embodiment further comprises a logistics tracking step, which specifically comprises the following steps: after the user purchases the goods, the shipping information and the logistics information of the goods are displayed to the user. After the user purchases the commodity, the platform APP can be used for checking whether the commodity purchased by the user is delivered or not or where the commodity arrives, and therefore the user can conveniently master the logistics situation of the purchased commodity.
The method of the embodiment further comprises a panoramic live broadcast step, which specifically comprises the following steps: and displaying the panoramic live video of the merchant to the user in real time. Panoramic live broadcast has been an embarrassing situation due to the limitation of network environment, but panoramic live broadcast sales become a reality with the coming of the age of 5 g. The merchant can directly broadcast various discounting special selling activities on the platform, so that the commodity popularization is realized, and the sales volume of the commodity is increased.
The method of the embodiment further comprises a commodity recommending step, which specifically comprises the following steps: and analyzing the requirements of the user according to the browsing history and the purchasing history of the user, and recommending commodities suitable for the user. The present embodiment analyzes the items that the user may need using big data according to the user's footprint (including browsing and purchasing), thereby recommending items suitable for the user. When the user opens the platform APP, the recommended commodities can be seen on the main interface.
In summary, the embodiment can not only provide an on-line shopping experience of an immersive virtual reality for a user, but also provide a navigation service for the user in a 3D panoramic marketplace, skip from a current commodity display area to a service of a required commodity display area according to a skip instruction of the user, and display or hide the service of the commodity according to a user demand, thereby saving user time, helping the user to shop quickly, providing more convenience for the user, and improving the shopping experience of the user.
Those of ordinary skill in the art will appreciate that the elements and algorithm steps of the various embodiments described in connection with the embodiments disclosed herein may be embodied in electronic hardware, computer software, or combinations of both, and that the components and steps of the various embodiments have been described in a functional general in the foregoing description for the purpose of illustrating clearly the interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present invention.
In the several embodiments provided in this application, it should be understood that the disclosed method, system, and apparatus may be implemented in other ways. For example, the division of the steps is only one logical function division, and there may be other division ways in actual implementation, for example, multiple steps may be combined into one step, or some features may be omitted, or one step may be split into multiple steps.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; the modifications and the substitutions do not cause the essence of the corresponding technical solutions to depart from the scope of the technical solutions of the embodiments of the present invention, and the corresponding technical solutions are all covered in the claims and the specification of the present invention.
Claims (10)
1. A VR based panoramic shopping system comprising:
an image acquisition unit for acquiring a live-action image photographed by a panoramic photographing apparatus in a field;
the virtual modeling unit is used for editing the live-action images and constructing a 3D panoramic store and store navigation;
the virtual shopping unit is used for displaying a 3D panoramic store and store navigation to a user, assisting the user to arrive at a required commodity display area through the store navigation, or directly jumping to the required commodity display area after acquiring a jump instruction of the user through the store navigation;
and the commodity selling unit is used for acquiring a commodity viewing instruction after the commodity is clicked by the user, and displaying commodity selling information to the user according to the commodity viewing instruction so as to facilitate the purchase of the user.
2. The VR-based panoramic shopping system of claim 1, wherein the 3D panoramic marketplace includes, but is not limited to, panoramic supermarkets, panoramic malls, panoramic airport duty free stores, panoramic star perimeter stores, panoramic animation perimeter stores, panoramic small goods stores, panoramic daily chemical stores, panoramic bicycle stores, and panoramic motorcycle clubs.
3. The VR-based panoramic shopping system of claim 1, wherein the virtual shopping unit is specifically configured to:
showing a street view map to a user;
acquiring a store viewing instruction after a user clicks one of store keys on a street view map, and displaying a corresponding 3D panoramic store and store navigation to the user according to the store viewing instruction; or acquiring a market name input by a user, and displaying a corresponding 3D panoramic market and market navigation to the user according to the market name;
and assisting the user to arrive at the required commodity display area through the store navigation, or acquiring a jump instruction after the user clicks one of the category keys on the store navigation, and jumping to the commodity display area of the commodity required by the user in the 3D virtual store according to the jump instruction.
4. The VR-based panoramic shopping system of claim 3, wherein the virtual shopping unit is further configured to:
displaying the 3D panoramic marketplace and a commodity list to a user;
and acquiring the commodity name which needs to be checked or hidden by the user through the commodity list, and displaying or hiding the corresponding commodity in the 3D panoramic store according to the commodity name.
5. The VR-based panoramic shopping system of claim 1, wherein the merchandise vending unit is specifically configured to:
the method comprises the steps of obtaining position information of a handle icon in a 3D virtual store, and displaying a high-definition commodity image of a commodity in the 3D virtual store when the handle icon is located at the position of one commodity;
acquiring a commodity viewing instruction after a user clicks a high-definition commodity image, and skipping to a commodity selling interface through a commodity link according to the commodity viewing instruction, wherein commodity selling information is displayed on the commodity selling interface;
and acquiring order information and payment information of the user through a commodity selling interface, and feeding back the order information and the payment information of the user to the merchant.
6. The VR-based panoramic shopping system of claim 5, wherein the item sales information includes, but is not limited to, item pictures, item descriptions, item prices, item videos, order button down, shopping cart buttons, and merchant descriptions.
7. The VR-based panoramic shopping system of claim 1, further comprising a logistics tracking unit, the logistics tracking unit configured to display shipping information and logistics information of the merchandise to the user after the user purchases the merchandise.
8. The VR-based panoramic shopping system of claim 1, further comprising a panoramic live unit, the panoramic live unit configured to present a panoramic live video of a merchant to a user in real-time.
9. The VR-based panoramic shopping system of claim 1, further comprising a goods recommending unit, wherein the goods recommending unit is configured to analyze the needs of the user according to the browsing history and the purchasing history of the user, and recommend goods suitable for the user to the user.
10. A VR-based panoramic shopping method, applicable to the VR-based panoramic shopping system of any one of claims 1-9, comprising the steps of:
acquiring a live-action image shot by the panoramic equipment on the spot;
editing the live-action images, and constructing a 3D panoramic market and market navigation;
displaying a 3D panoramic store and store navigation to a user, assisting the user to arrive at a required commodity display area through the store navigation, or directly jumping to the required commodity display area after acquiring a jump instruction of the user through the store navigation;
and acquiring a commodity viewing instruction after the commodity is clicked by the user, and displaying commodity selling information to the user according to the commodity viewing instruction so as to facilitate the user to purchase.
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