CN112291576B - Virtual live broadcast system and method - Google Patents
Virtual live broadcast system and method Download PDFInfo
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- CN112291576B CN112291576B CN202011099355.2A CN202011099355A CN112291576B CN 112291576 B CN112291576 B CN 112291576B CN 202011099355 A CN202011099355 A CN 202011099355A CN 112291576 B CN112291576 B CN 112291576B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/47815—Electronic shopping
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/816—Monomedia components thereof involving special video data, e.g 3D video
Abstract
The invention discloses a virtual live broadcast system and a method, which relate to the technical field of virtual reality and comprise the following steps: creating a virtual live broadcast scene, and loading a virtual anchor model and a virtual product model in the virtual live broadcast scene; controlling the virtual anchor model to demonstrate the virtual product model; and sending the relevant data information of the virtual live broadcast scene and the demonstration process of the virtual anchor model for demonstrating the virtual product model to a client, so that the client can demonstrate the demonstration process of the virtual live broadcast scene and the virtual anchor model for demonstrating the virtual product model by adopting a virtual reality technology according to the relevant data information. The invention has the beneficial effects that: the real quality of the product that the customer wants to buy can be felt by the customer on the spot, the online purchase experience of the user is improved, the interest of live shopping experience is increased, and the product sales volume of merchants can be promoted.
Description
Technical Field
The invention belongs to the technical field of virtual reality, and particularly relates to a virtual live broadcast system and a virtual live broadcast method.
Background
With the continuous development of society, people's shopping mode has changed greatly. In the flourishing online shopping mode in the last decade, users can take orders by looking at pictures. At present, the on-line shopping mode which is novel also has a live-broadcast selling mode, the on-line display of commodities is carried out by utilizing a live-broadcast technology, and the user can watch live-broadcast purchased commodities. However, in both the conventional online shopping method and the live selling method, the user can only know the product he wants to buy through the lack of realistic images.
Disclosure of Invention
The invention provides a virtual live broadcast system and a virtual live broadcast method based on the technical problem that the existing shopping mode can not enable users to really and intuitively know products.
In a first aspect, an embodiment of the present invention provides a virtual live broadcasting system, which is applied to a main broadcasting end, and includes:
the scene creating module is used for creating a virtual live scene;
the model loading module is used for loading a virtual anchor model and a virtual product model corresponding to a product to be sold in the virtual live broadcast scene;
the virtual anchor model control module is used for controlling the virtual anchor model to demonstrate the virtual product model;
and the data sending module is used for sending the relevant data information of the virtual live broadcast scene and the demonstration process of the virtual anchor model for demonstrating the virtual product model to the client so that the client can demonstrate the virtual live broadcast scene and the demonstration process of the virtual anchor model for demonstrating the virtual product model by adopting a virtual reality technology according to the relevant data information.
Optionally, the virtual anchor model control module is specifically configured to obtain behavior state data of a real anchor, and control the virtual anchor model to demonstrate the virtual product model according to the behavior state data.
Optionally, the model loading module is further configured to respond to an audience model establishment request sent by the client, and load a corresponding virtual audience model in the virtual live broadcast scene; wherein the virtual audience model is to view the presentation in the virtual live scene.
Optionally, the system further comprises:
and the social contact module is used for responding to a voice request sent by one client to the virtual audience model corresponding to the other client and establishing voice connection between the client and the other client.
Optionally, the system further comprises:
and the voice communication module is used for establishing voice connection between the real anchor corresponding to the virtual anchor model and the client corresponding to the virtual audience model.
Optionally, the data sending module is further configured to send, to the client, a virtual product model related to request information in response to the request information sent by the client and used for obtaining the virtual product model; and the virtual product model can show the corresponding product state according to the operation instruction of the client.
Optionally, the system further comprises:
and the voice assistant module is used for responding to the product query request of the client and broadcasting the product information of the real product corresponding to the virtual product model related to the product query request to the client.
Optionally, the system further comprises:
and the product purchasing module is used for responding to the product purchasing instruction sent by the client and ordering the real product corresponding to the virtual product model corresponding to the product purchasing instruction.
In a second aspect, an embodiment of the present invention further provides a virtual live broadcasting method, applied to a main broadcasting end, including:
creating a virtual live scene;
loading a virtual anchor model and a virtual product model corresponding to a product to be sold in the virtual live broadcast scene;
controlling the virtual anchor model to demonstrate the virtual product model;
and sending the relevant data information of the virtual live broadcast scene and the demonstration process of the virtual anchor model for demonstrating the virtual product model to a client so that the client can demonstrate the demonstration process of the virtual live broadcast scene and the virtual anchor model for demonstrating the virtual product model by adopting a virtual reality technology according to the relevant data information.
In a third aspect, an embodiment of the present invention further provides a virtual live system, which is applied to a client, where the method includes:
the data receiving module is used for receiving related data information sent by a main broadcasting end, wherein the related data information comprises a virtual live broadcasting scene constructed at the main broadcasting end and a demonstration process of a virtual main broadcasting model for demonstrating a virtual product model in the virtual live broadcasting scene;
and the virtual reality module is used for displaying the virtual live broadcast scene and the virtual anchor model in a virtual reality technology, so that the virtual product model can be demonstrated in a demonstration process, and the relevant information of the real product corresponding to the virtual product model can be known in the demonstration process.
Optionally, the system further comprises:
the audience model building module is used for sending an audience model building request to the anchor terminal and loading a corresponding virtual audience model in the virtual live broadcast scene according to the audience model building request; wherein the virtual audience model is to view the presentation in the virtual live scene.
Optionally, the system further comprises:
and the communication module is used for sending a voice request to the virtual audience model in the virtual live broadcast scene so as to establish voice connection between the client sides corresponding to the virtual audience model according to the voice request.
Optionally, the system further comprises:
and the voice module is used for establishing voice connection between the client and the real anchor corresponding to the virtual anchor model.
Optionally, the system further comprises:
and the virtual product model control module is used for sending request information to the anchor terminal and receiving the virtual product model sent by the anchor terminal in response to the request information so as to control the virtual product model to display a corresponding product state according to a product operation instruction.
Optionally, the system further comprises:
and the product information acquisition module is used for sending a product query request to the anchor terminal and receiving the product information of the real product corresponding to the virtual product model related to the product query request, which is sent by the anchor terminal in response to the product query request.
Optionally, the system further comprises:
and the purchasing module is used for sending a product purchasing instruction to the anchor terminal so as to purchase the real product corresponding to the selected virtual product model according to the product purchasing instruction.
In a fourth aspect, an embodiment of the present invention further provides a virtual live broadcasting method, which is applied to a client, and the method includes:
receiving related data information sent by a main broadcasting end, wherein the related data information comprises a virtual live broadcasting scene constructed at the main broadcasting end and a demonstration process of a virtual product model in the virtual live broadcasting scene by a virtual main broadcasting model;
and displaying the virtual live broadcast scene and the demonstration process of demonstrating the virtual product model by the virtual anchor model by adopting a virtual reality technology, so as to know the relevant information of the real product corresponding to the virtual product model according to the demonstration process.
According to the virtual live broadcast system and method provided by the embodiment of the invention, through constructing the virtual live broadcast scene, the real anchor demonstrates the virtual product model corresponding to the product to be sold in the virtual live broadcast scene through the virtual anchor model, so that a client joining the virtual live broadcast scene can intuitively and really know the relevant information of the product through a virtual reality technology. Therefore, the virtual live broadcast system provided by the embodiment of the invention can enable the customer to feel the actual quality of the product the customer wants to purchase in the real-time, thereby not only improving the online purchasing experience of the user and increasing the interest of the live broadcast shopping experience, but also promoting the product sales of merchants.
Drawings
The scope of the present disclosure may be better understood by reading the following detailed description of exemplary embodiments in conjunction with the accompanying drawings. Wherein the included drawings are:
fig. 1 shows a schematic structural diagram of a virtual live system according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a virtual live broadcasting system according to an embodiment of the present invention;
fig. 3 is a flowchart illustrating a virtual live broadcasting method according to a second embodiment of the present invention;
fig. 4 shows a schematic structural diagram of a virtual live broadcast system according to a third embodiment of the present invention;
fig. 5 shows another schematic structural diagram of a virtual live system according to a third embodiment of the present invention;
fig. 6 shows a flowchart of a virtual live broadcasting method according to a fourth embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention clearer, the following will describe in detail an implementation method of the present invention with reference to the accompanying drawings and embodiments, so that how to apply technical means to solve the technical problems and achieve the technical effects can be fully understood and implemented.
In the following description, numerous specific details are set forth in order to provide a thorough understanding of the present invention, however, the present invention may be practiced in other ways than those specifically described herein, and therefore the scope of the present invention is not limited by the specific embodiments disclosed below.
Example one
According to an embodiment of the present invention, a virtual live broadcasting system is provided, and fig. 1 shows a schematic structural diagram of a virtual live broadcasting system according to an embodiment of the present invention, as shown in fig. 1, the virtual live broadcasting system may include:
the scene creating module is used for creating a virtual live scene;
the model loading module is used for loading a virtual anchor model and a virtual product model corresponding to a product to be sold in the virtual live broadcast scene;
the virtual anchor model control module is used for controlling the virtual anchor model to demonstrate the virtual product model;
and the data sending module is used for sending the relevant data information of the virtual live broadcast scene and the demonstration process of the virtual anchor model for demonstrating the virtual product model to the client so that the client can demonstrate the demonstration process of the virtual live broadcast scene and the virtual anchor model for demonstrating the virtual product model by adopting a virtual reality technology according to the relevant data information.
Here, the virtual live broadcast scene is used as a virtual live broadcast room, and decoration in the virtual live broadcast scene can be designed according to actual conditions, such as setting to be an indoor virtual live broadcast scene or an outdoor virtual live broadcast scene. Of course, the virtual live broadcast room scene may also be a virtual live broadcast scene corresponding to the live broadcast site, which is constructed based on the obtained scene model of the live broadcast site of the anchor.
The virtual product model is a product three-dimensional model corresponding to a product to be sold by the real anchor, and the product to be sold needs to be modeled in advance. For example, in a virtual reality live broadcast sales process, the number of products to be sold includes air conditioners and washing machines, and the air conditioners and the washing machines are modeled in advance to obtain corresponding virtual product models.
The virtual anchor model is a three-dimensional character model used by a real anchor for product display in the virtual live broadcast scene, and can be obtained by modeling according to the real appearance of the anchor, or can be other created images such as cartoon images. The virtual anchor model has the main function that audiences who access the virtual live broadcast scene can clearly feel the explanation and the product demonstration of the virtual anchor model.
After the virtual live broadcast scene is created, the real anchor starts to control the virtual anchor model to demonstrate the virtual product model in the virtual live broadcast scene, wherein the demonstration comprises product explanation, product display, product use and the like, so that a client can know the relevant information of a real product corresponding to the virtual product model in detail. Through sending the relevant data information of the virtual live broadcast system to the client of the client, the client can utilize the virtual reality technology to correct the virtual live broadcast scene and the virtual anchor model to correct the demonstration process of demonstrating the virtual product model, so that the client can know the relevant information of the real product corresponding to the virtual product model according to the demonstration process of virtual reality demonstration. The client is connected to the virtual live broadcast room through the client, and the virtual anchor model is watched in the virtual live broadcast room to perform product demonstration, so that detailed information of products sold by the virtual live broadcast is intuitively and really known through a virtual reality technology, and a real reference basis is provided for the client whether to purchase the products.
Wherein the virtual reality technology comprises one of VR virtual reality technology, AR virtual reality technology and MR virtual reality technology. The virtual reality technology can be realized by using VR equipment, AR equipment, MR equipment and the like, such as HoloLens equipment.
Fig. 2 is a schematic structural diagram of a virtual live broadcast system according to an embodiment of the present invention, and as shown in fig. 2, in an optional implementation manner, the virtual anchor model control module is specifically configured to acquire behavior state data of a real anchor, and control the virtual anchor model to demonstrate the virtual product model according to the behavior state data.
Here, the behavior state data of the real anchor, such as the body motion, facial expression and voice, can be captured by the motion capture device and then converted into the body motion data, facial expression data and character mixing data of the virtual anchor model, so that the virtual anchor model can be sold live in a virtual live scene. For example, a real anchor may be live using a HoloLens device.
In an optional embodiment, the model loading module is further configured to respond to an audience model establishment request sent by the client, and load a corresponding virtual audience model in the virtual live broadcast scene; wherein the virtual audience model is to view the presentation in the virtual live scene.
Here, the virtual audience model refers to a model used by a client joining the virtual live broadcast scene, and the virtual audience model may be obtained by modeling according to an actual appearance of the user, or may be a plurality of character models constructed according to different ages and different genders, so as to be provided for the client joining the virtual live broadcast scene to select. The main role of the virtual audience model is to make the audience visible to the real anchor and other audiences visible to other clients participating in the virtual live scene. Of course, the virtual live broadcast system can be further developed, for example, when the virtual live broadcast needs an interactive mini game or invites guests and the like, the virtual live broadcast can participate in the activity based on the virtual audience model.
It should be understood that the virtual audience model is loaded based on a request by the client and not loaded if not requested by the user. That is, the user is hidden from others through the virtual live broadcast room, and therefore, the user cannot enjoy the function of inviting others to communicate by voice.
In an optional embodiment, the system further comprises:
and the social contact module is used for responding to a voice request sent by one client to the virtual audience model corresponding to the other client and establishing voice connection between the client and the other client.
Here, the client that joins the virtual live broadcast scene includes at least one, for example, a live broadcast may have a plurality of clients joined, and each client may load its own virtual audience model in the virtual live broadcast scene. Therefore, any client can send a request to a virtual audience model existing in a virtual live broadcast scene, and after obtaining the confirmation information, the voice connection between the two clients is established through the anchor terminal, so that the user of one client can communicate with the user of the other client.
In an optional embodiment, the system further comprises:
and the voice communication module is used for establishing voice connection between the real anchor corresponding to the virtual anchor model and the client corresponding to the virtual audience model.
Here, in the virtual live broadcast scene, the virtual anchor model is generally only used for product demonstration, and in a special case, a voice connection between the real anchor and a client corresponding to the virtual audience model can be established through the voice communication module, so that a problem is solved for a user. If the anchor receives a voice request sent by the client, the voice connection is established after the voice request is approved, or if the activity is seen, the voice connection request is sent to the client by the real anchor, so that the voice connection is established.
In an optional embodiment, the data sending module is further configured to send, in response to request information sent by the client for obtaining a virtual product model, a virtual product model associated with the request information to the client; and the virtual product model can show the corresponding product state according to the operation instruction of the client.
Here, the virtual product model may not only be used by the virtual anchor model for demonstration, but also be issued to the client, and the client may control the virtual product model to show the corresponding product state according to the operation instruction. The virtual product model may include a plurality of product models with different states, such as a water mist corresponding change creation model, and a corresponding state is triggered to automatically push out a corresponding state model when a user experiences the product model, such as a water mist model ejected when an electric rice cooker cooks rice, such as a food model in a refrigerator. If the user needs to know the opening form of the refrigerator, the opening form of the refrigerator can be selected through the client, and the opening form of the refrigerator is displayed through the virtual reality technology, so that the user can really know different forms of products. The client operates the virtual product model as a real product, and if a corresponding function button is clicked, the virtual product model in a corresponding state is triggered.
In an optional embodiment, the system further comprises:
and the voice assistant module is used for responding to the product query request of the client and broadcasting the product information of the real product corresponding to the virtual product model related to the product query request to the client.
Here, the voice assistant module is used when the user needs to know the product information in detail, and if the user needs to know the product detail information of the virtual product model "air conditioner", since the anchor may not have an opportunity to answer the question of each person, the voice assistant module may broadcast the product information of the real product corresponding to the virtual product model related to the product inquiry request to the user, so that the user can know the product information of the product he wants to purchase in time.
In an optional embodiment, the system further comprises:
and the product purchasing module is used for responding to the product purchasing instruction sent by the client and ordering the real product corresponding to the virtual product model corresponding to the product purchasing instruction.
Here, the product purchasing module is used for ordering by the user, and if the user selects a product to be purchased in the current virtual live broadcast, a product purchasing instruction is sent to the anchor terminal through the product purchasing module, so that ordering is performed according to a real product corresponding to a virtual product model corresponding to the product purchasing instruction. The product purchase instruction may be an operation gesture or a voice command.
Example two
On the basis of the foregoing embodiment, a second embodiment of the present invention may further provide a virtual live broadcasting method, which is applied to a main broadcasting end. Fig. 3 shows a flowchart of a virtual live broadcasting method according to a second embodiment of the present invention, and as shown in fig. 3, the virtual live broadcasting method may include: step 210 to step 240.
and 240, sending the relevant data information of the virtual live broadcast scene and the demonstration process of the virtual anchor model for demonstrating the virtual product model to a client, so that the client can demonstrate the virtual live broadcast scene and the demonstration process of the virtual anchor model for demonstrating the virtual product model by adopting a virtual reality technology according to the relevant data information.
The detailed execution flow of the virtual live broadcasting method has been described in detail in the above embodiments, and is not described herein again.
EXAMPLE III
On the basis of the above embodiment, a third embodiment of the present invention may further provide a virtual live system, which is applied to a client. Fig. 4 shows a schematic structural diagram of a virtual live system according to a third embodiment of the present invention, and as shown in fig. 4, the virtual live system may include:
the data receiving module is used for receiving related data information sent by a main broadcasting end, wherein the related data information comprises a virtual live broadcasting scene constructed at the main broadcasting end and a demonstration process of a virtual main broadcasting model for demonstrating a virtual product model in the virtual live broadcasting scene;
and the virtual reality module is used for displaying the virtual live broadcast scene and the virtual anchor model in a virtual reality technology mode, and the virtual live broadcast scene and the virtual anchor model are used for demonstrating the demonstration process of the virtual product model so as to know the relevant information of the real product corresponding to the virtual product model according to the demonstration process.
Here, the client receives, through the data receiving module, related data information sent by the anchor, where the related data information is a virtual live broadcast scene constructed at the anchor and a demonstration process of the virtual anchor model demonstrating the virtual product model in the virtual live broadcast scene. And then, the virtual reality technology is used for synchronously displaying the virtual live broadcast scene and the virtual main broadcast model in the client. The client is connected to the virtual live broadcast room through the client, and the virtual anchor model is watched in the virtual live broadcast room to perform product demonstration, so that detailed information of products sold by the virtual live broadcast is intuitively and really known through a virtual reality technology, and a real reference basis is provided for the client to purchase the products.
It should be noted that the concepts of the virtual live broadcast scene, the virtual anchor model, the virtual product model, and the like have been described in detail in the foregoing embodiments, and are not described herein again.
Fig. 5 shows another schematic structural diagram of a virtual live broadcast system according to a third embodiment of the present invention, and as shown in fig. 5, in an optional implementation manner, the system further includes:
the audience model establishing module is used for sending an audience model establishing request to the anchor terminal and loading a corresponding virtual audience model in the virtual live broadcast scene according to the audience model establishing request; wherein the virtual audience model is used to view the presentation in the virtual live scene.
Here, the virtual audience model refers to a model used by a client joining the virtual live broadcast scene, and the virtual audience model may be obtained by modeling according to an actual appearance of the user, or may be a plurality of character models constructed according to different ages and different genders, so as to be provided for the client joining the virtual live broadcast scene to select. The main role of the virtual audience model is to make the audience visible to the real anchor and other audiences visible to other clients participating in the virtual live scene. Of course, the virtual live broadcast system can be further developed, for example, when the virtual live broadcast needs an interactive mini game or invites guests and the like, the virtual live broadcast can participate in the activity based on the virtual audience model.
It should be understood that the virtual audience model is loaded based on a request by the client and not loaded if not requested by the user. That is, the user is hidden from others through the virtual live broadcast room, and therefore, the user cannot enjoy the function of inviting others to communicate by voice.
In an optional embodiment, the system further comprises:
and the communication module is used for sending a voice request to the virtual audience model in the virtual live broadcast scene so as to establish voice connection between the client sides corresponding to the virtual audience model according to the voice request.
Here, the client that joins the virtual live broadcast scene includes at least one, for example, a live broadcast may have a plurality of clients joined, and each client may load its own virtual audience model in the virtual live broadcast scene. Therefore, any client can send a request to a virtual audience model existing in a virtual live broadcast scene, and after obtaining the confirmation information, the voice connection between the two clients is established through the anchor terminal, so that the user of one client can communicate with the user of the other client.
In an optional embodiment, the system further comprises:
and the voice module is used for establishing voice connection between the client and the real anchor corresponding to the virtual anchor model.
Here, in a virtual live broadcast scene, the virtual anchor model is generally only used for product demonstration, and in a special case, a voice connection between the real anchor and a client corresponding to the virtual audience model can be established through a voice module, so as to solve a problem for a user. For example, the client sends a voice request to the anchor, the anchor receives the voice request sent by the client, and establishes a voice connection after granting the voice request, or when referring to an activity, the real anchor sends a voice connection request to the client, thereby establishing a voice connection.
In an optional embodiment, the system further comprises:
and the virtual product model control module is used for sending request information to the anchor terminal and receiving the virtual product model sent by the anchor terminal in response to the request information so as to control the virtual product model to display a corresponding product state according to a product operation instruction.
Here, the virtual product model may not only be used by the virtual anchor model for demonstration, but also be issued to the client, and the client may control the virtual product model to show the corresponding product state according to the operation instruction. The virtual product model may include a plurality of product models with different states, such as a water mist corresponding change creation model, and a corresponding state is triggered to automatically push out a corresponding state model when a user experiences the product model, such as a water mist model ejected when an electric rice cooker cooks rice, such as a food model in a refrigerator. If the user needs to know the opening form of the refrigerator, the opening form of the refrigerator can be selected through the client, and the opening form of the refrigerator is displayed through the virtual reality technology, so that the user can really know different forms of products. The client operates the virtual product model just like the real product, and if clicking the corresponding function button, the virtual product model in the corresponding state is triggered. The virtual product model control module may be a virtual reality device, such as MR glasses.
In an optional embodiment, the system further comprises:
and the product information acquisition module is used for sending a product query request to the anchor terminal and receiving the product information of the real product corresponding to the virtual product model related to the product query request, which is sent by the anchor terminal in response to the product query request.
Here, the product information obtaining module is used when the user needs to know the product information in detail, if the user needs to know the product detail information of the virtual product model "air conditioner", since the anchor may not have an opportunity to answer every person's question, the product information of the real product corresponding to the virtual product model related to the product inquiry request may be broadcasted to the user through the product information obtaining module to the voice assistant module of the anchor, so that the user can know the product information of the product he wants to purchase in time.
In an optional embodiment, the system further comprises:
and the purchasing module is used for sending a product purchasing instruction to the anchor terminal so as to purchase the real product corresponding to the selected virtual product model according to the product purchasing instruction.
Here, the purchasing module is used for ordering by the user, and if the user selects a product to be purchased in the current virtual live broadcast, the purchasing module sends a product purchasing instruction to the anchor terminal, so that ordering is performed according to a real product corresponding to a virtual product model corresponding to the product purchasing instruction. The product purchase instruction may be an operation gesture or a voice command.
It should be noted that the client can join the virtual live broadcast scene through the following steps, enter the virtual live broadcast interface in the mobile phone APP by clicking, enter the virtual live broadcast time prediction interface, click to reserve and enter the MR virtual live broadcast room, at this time, the interface pops up that "can accommodate people, the current reserved number of people is people", and if the reserved number of people in the live broadcast room is full, the client displays that "the live broadcast room is full, and gives the next reservation. If the number of people in the live broadcast room is not full, the reservation is displayed to be successful, and please enter 5 minutes before the broadcast. After the reservation is finished, the client clicks to enter an MR live broadcast room 5 minutes in advance, the operating handle is customized through MR head-mounted glasses, if the operation is directly carried out in a two-hand virtual space, the interface pops up whether the user is stealthy to watch (the stealth can close the interactive operation function and the language display function), the interface jumps to a character model interface, a virtual audience model is created by clicking selection, the character model is selected according to the age, the gender and the modeling style respectively, the user clicks 'determination' to enter a virtual live broadcast scene, and a virtual live broadcast scene, a virtual main broadcast model and a virtual product model are displayed on the picture, and other virtual audience models corresponding to the client are displayed.
Example four
On the basis of the above embodiment, a second embodiment of the present invention may further provide a virtual live broadcasting method, which is applied to a client. Fig. 6 shows a flowchart of a virtual live broadcasting method according to a fourth embodiment of the present invention, and as shown in fig. 6, the virtual live broadcasting method may include: step 410 to step 420.
and 420, displaying the virtual live broadcast scene and a demonstration process of demonstrating the virtual product model by the virtual anchor model by adopting a virtual reality technology, so as to know the relevant information of the real product corresponding to the virtual product model according to the demonstration process.
The detailed execution flow of the virtual live broadcasting method has been described in detail in the above embodiments, and is not described herein again.
The technical scheme of the invention is explained in detail in the above with reference to the attached drawings, and in consideration of the related technologies, the existing shopping mode can not enable the user to really and intuitively know the product. The invention provides a virtual live broadcast system and a virtual live broadcast method, wherein a virtual live broadcast scene is established, and a real anchor controls a virtual anchor model to demonstrate a virtual product model corresponding to a product to be sold in the virtual live broadcast scene, so that audiences who join the virtual live broadcast scene can intuitively and really see the product to be sold. The real quality of the product that the customer wants to buy can be felt by the customer on the spot, the online purchase experience of the user is improved, the interest of live shopping experience is increased, and the product sales volume of merchants can be promoted.
Although the embodiments of the present invention have been described above, the above description is only for the convenience of understanding the present invention, and is not intended to limit the present invention. It will be understood by those skilled in the art that various changes in form and details may be made therein without departing from the spirit and scope of the invention as defined by the appended claims.
Claims (9)
1. A virtual live broadcast system is applied to a main broadcast end and comprises the following components:
the scene creating module is used for creating a virtual live scene;
the model loading module is used for loading a virtual anchor model and a virtual product model corresponding to a product to be sold in the virtual live broadcast scene;
the virtual anchor model control module is used for controlling the virtual anchor model to demonstrate the virtual product model;
the data sending module is used for sending relevant data information of the virtual live broadcast scene and the demonstration process of the virtual anchor model for demonstrating the virtual product model to a client so that the client can demonstrate the demonstration process of the virtual live broadcast scene and the virtual anchor model for demonstrating the virtual product model by adopting a virtual reality technology according to the relevant data information; the data sending module is also used for responding to request information sent by the client and used for obtaining the virtual product model, and sending the virtual product model related to the request information to the client; the virtual product model can show corresponding product states according to the operation instructions of the client;
the social contact module is used for responding to a voice request sent by one client to a virtual audience model corresponding to another client and establishing voice connection between the client and the other client;
the voice communication module is used for establishing voice connection between a real anchor corresponding to the virtual anchor model and a client corresponding to the virtual audience model;
and the voice assistant module is used for responding to the product query request of the client and broadcasting the product information of the real product corresponding to the virtual product model related to the product query request to the client.
2. The virtual live broadcasting system of claim 1, wherein the virtual anchor model control module is specifically configured to obtain behavior state data of a real anchor, and control the virtual anchor model to demonstrate the virtual product model according to the behavior state data.
3. The virtual live broadcast system of claim 1, wherein the model loading module is further configured to load a corresponding virtual audience model in the virtual live broadcast scene in response to an audience model establishment request sent by the client; wherein the virtual audience model is to view the presentation in the virtual live scene.
4. The virtual live system of claim 1, further comprising:
and the product purchasing module is used for responding to the product purchasing instruction sent by the client and ordering the real product corresponding to the virtual product model corresponding to the product purchasing instruction.
5. A virtual live broadcasting method is applied to a main broadcasting end and comprises the following steps:
creating a virtual live scene;
loading a virtual anchor model and a virtual product model corresponding to a product to be sold in the virtual live broadcast scene;
controlling the virtual anchor model to demonstrate the virtual product model;
sending the relevant data information of the virtual live broadcast scene and the demonstration process of the virtual anchor model for demonstrating the virtual product model to a client so that the client can demonstrate the demonstration process of the virtual live broadcast scene and the virtual anchor model for demonstrating the virtual product model by adopting a virtual reality technology according to the relevant data information; the client sends request information for acquiring a virtual product model, and sends the virtual product model related to the request information to the client; the virtual product model can show corresponding product states according to the operation instructions of the client;
responding to a voice request sent by one client to a virtual audience model corresponding to another client, and establishing voice connection between the client and the other client;
establishing voice connection between a real anchor corresponding to the virtual anchor model and a client corresponding to the virtual audience model;
responding to the product query request of the client, and broadcasting product information of real products corresponding to the virtual product model related to the product query request to the client.
6. A virtual live broadcast system is applied to a client, and comprises:
the data receiving module is used for receiving related data information sent by a main broadcasting end, wherein the related data information comprises a virtual live broadcasting scene constructed at the main broadcasting end and a demonstration process of a virtual main broadcasting model for demonstrating a virtual product model in the virtual live broadcasting scene;
the virtual reality module is used for displaying the virtual live broadcast scene and the demonstration process of demonstrating the virtual product model by the virtual anchor model by adopting a virtual reality technology so as to know the relevant information of the real product corresponding to the virtual product model according to the demonstration process;
the virtual product model control module is used for sending request information to the anchor terminal, receiving a virtual product model sent by the anchor terminal in response to the request information, and controlling the virtual product model to display a corresponding product state according to a product operation instruction;
the communication module is used for sending a voice request to a virtual audience model in the virtual live broadcast scene so as to establish voice connection between the client sides corresponding to the virtual audience model according to the voice request;
the voice module is used for establishing voice connection between the client and a real anchor corresponding to the virtual anchor model;
and the product information acquisition module is used for sending a product query request to the anchor terminal and receiving the product information of the real product corresponding to the virtual product model related to the product query request, which is sent by the anchor terminal in response to the product query request.
7. The virtual live system of claim 6, characterized in that the system further comprises:
the audience model establishing module is used for sending an audience model establishing request to the anchor terminal and loading a corresponding virtual audience model in the virtual live broadcast scene according to the audience model establishing request; wherein the virtual audience model is to view the presentation in the virtual live scene.
8. The virtual live system of claim 6, further comprising:
and the purchasing module is used for sending a product purchasing instruction to the anchor terminal so as to purchase the real product corresponding to the selected virtual product model according to the product purchasing instruction.
9. A virtual live broadcasting method is applied to a client side, and comprises the following steps:
receiving related data information sent by a main broadcasting end, wherein the related data information comprises a virtual live broadcasting scene constructed at the main broadcasting end and a demonstration process of a virtual product model in the virtual live broadcasting scene by a virtual main broadcasting model;
displaying the virtual live broadcast scene and a demonstration process of demonstrating the virtual product model by the virtual anchor model by adopting a virtual reality technology so as to know the relevant information of a real product corresponding to the virtual product model according to the demonstration process;
sending request information to the anchor terminal, and receiving a virtual product model sent by the anchor terminal in response to the request information, so as to control the virtual product model to display a corresponding product state according to a product operation instruction;
sending a voice request to a virtual audience model in the virtual live broadcast scene so as to establish voice connection between clients corresponding to the virtual audience model according to the voice request;
establishing voice connection between the client and a real anchor corresponding to the virtual anchor model;
and sending a product query request to the anchor terminal, and receiving product information of a real product corresponding to a virtual product model related to the product query request, which is sent by the anchor terminal in response to the product query request.
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| CN114245154B (en) * | 2021-11-29 | 2022-12-27 | 北京达佳互联信息技术有限公司 | Method and device for displaying virtual articles in game live broadcast room and electronic equipment |
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