CN111383079A - VR cloud mall system facing brand merchants - Google Patents
VR cloud mall system facing brand merchants Download PDFInfo
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Abstract
The invention discloses a brand-oriented VR cloud mall system. The invention relates to five types of interest parties in a VR cloud mall scheme: general consumers, distributors, stores, brands, and platform parties. The invention has the beneficial effects that: the method provides sales activity management for the brand traders, and is beneficial to the brand traders to uniformly control marketing strategies and commodity circulation in the area; by means of uniform management of brand merchants, commodity supply and sale chains can be shortened, supply efficiency is improved, and commodity sale cost is reduced; through the VR technology, the online platform and the offline store are combined, so that consumers can visually know information of the stores and commodities, and the shopping experience of the consumers is enriched; through the online and offline platform of distribution mechanism and VR technical intercommunication, realize the close community and friendly the relation marketing, build a city life circle new retail ecology that combines online and offline.
Description
Technical Field
The invention relates to the field of VR systems, in particular to a brand-oriented VR cloud mall system.
Background
With the development of the internet and information technology, the supply and marketing chain of the commodity is more and more flattened, especially in the field of small commodities. Brand manufacturers or primary agents of brands tend to directly manage all terminal stores so as to achieve the purposes of integrating regional resources, unifying marketing strategies, unifying fund allocation, unifying personnel management, unifying store standards and commodity pricing strategies. Through the scale advantage, can simplify the confession chain link of selling, reduce commodity supply and sell cost, promote the competitiveness and the sales income of brand commodity.
The traditional technology has the following technical problems:
the existing mall systems, such as Taobao, Jingdong and Ali baba, are either oriented to independent stores and are only suitable for online sales; or only faces brand merchants, and lacks an integral scheme for supporting the brand merchants to uniformly manage the outlets of the merchants under the jurisdiction. The management of brand merchants to their distributors and the management of stores and sales data by the merchants are often different systems, and it is difficult to uniformly manage, count and analyze the sales of commodities in an area.
Disclosure of Invention
The existing mall scheme does not support the unified management and control of the brand merchants on the sales of commodities in the area, the sales management and control capability of the brand merchants in the area is insufficient, and the unified marketing strategy is difficult to realize. The cloud mall scheme oriented to the brand merchants is provided for solving the problem, integrated management functions of commodity inventory, stores, sales and the like are provided for the brand merchants, and unified management and control of the brand merchants on sales of commodities in an area are achieved through online and offline store data of online stores of VR online stores.
In order to solve the technical problem, the invention provides a brand-oriented VR cloud mall system, which comprises: general consumers, distributors, stores, brands, and platform parties; wherein: the mall platform is an owner and an operator of the mall system and provides system operation and maintenance service; the brand businessmen are commodity providers, manage commodity information of the brand and franchisee stores, and obtain points from store transaction income; the store is a seller of the commodity, and the actual transaction action occurs with the consumer; the distributor is a special consumer and can invite other consumers to buy the goods and obtain the share of the transaction income; the consumer is a purchaser of the goods, and obtains the corresponding goods by paying to the store.
The invention has the beneficial effects that:
the method provides sales activity management for the brand traders, and is beneficial to the brand traders to uniformly control marketing strategies and commodity circulation in the area; by means of uniform management of brand merchants, commodity supply and sale chains can be shortened, supply efficiency is improved, and commodity sale cost is reduced; through the VR technology, the online platform and the offline store are combined, so that consumers can visually know information of the stores and commodities, and the shopping experience of the consumers is enriched; through the online and offline platform of distribution mechanism and VR technical intercommunication, realize the close community and friendly the relation marketing, build a city life circle new retail ecology that combines online and offline.
In one embodiment, the sales activity in the brand-oriented cloud mall scheme comprises two processes: the method comprises the steps of firstly, a store inventory management process of a brand merchant; the second is the sales process of the store.
In one embodiment, the brand merchant invites stores to join in a store and accepts unified management of the brand merchant, and the management activities of the brand merchant include store management, commodity management, inventory management and staff management, wherein the management process of store commodity inventory is as follows:
1) establishing an order on line by a store to apply for brand merchants to deliver goods and generating an order;
2) receiving an inventory by a brand merchant, verifying store inventory, if the store is in urgent need, selecting one store by the brand merchant according to the store inventory and the sales condition of the adjacent store to adjust the goods, and generating an adjustment sheet;
3) if the demand is not urgent, the brand company delivers goods from the own inventory to generate an invoice;
4) the store receives the goods and verifies the confirmation order or invoice.
4. The brand-oriented VR cloud mall system of claim 3, wherein brand merchants may make certain restrictions on the brands of goods in stores.
In one embodiment, the brander may view sales data for the subject brand goods generated by each store and determine the distribution benefit in the affiliate contract based on the sales data.
In one embodiment, the store joins the brand merchants to receive the management of the types and the stocks of the commodities sold by the brand merchants, and the sales activities of the store are managed by the store; the sales management activities of the store comprise brand merchant management, goods feeding management, sales management and internal staff management; the process of the sales activity of the store is as follows:
consumers enter online stores or offline stores through promotion activities or sharing invitations of distributors
The consumer browses the commodities in the store offline or online, online browsing is performed in a VR mode by default, and browsing can also be performed in a traditional commodity list mode;
the consumer selects the commodity, fills in information such as address contact information and submits a commodity order;
the consumer pays the order and selects offline self-taking or store delivery;
the store packs the commodities according to the order;
if the order needs to be delivered by a store, the order is delivered through a logistics system;
the consumer receives and verifies the commodity and confirms the order on line;
the store receives the order confirmation and credits the store with the completed sales data.
After each settlement period is finished, the platform automatically distributes the corresponding earnings of the brand merchants, stores and distributors to the accounts of the brand merchants, stores and distributors.
In one embodiment, step 1) can be performed by a customer offline to enter a store, and is performed by a clerk, so that all sales data of the brand goods need to be finally recorded into the system.
In one embodiment, the VR online store realizes the intercommunication of online and offline store scenes and commodity data, the online store realizes the technical basis of WebGL-based VR display, and VR scene browsing can be realized on various terminals such as VR glasses, mobile phone App and browsers; the shop front realizes the manufacture of the VR online shop through the management of scenes, commodity hotspots and scene jumps; the manufacturing process of the VR online store is as follows:
1) a store utilizes a panoramic camera to shoot panoramic pictures of scenes in the store;
2) management system for uploading panoramic photos of in-store scenes to cloud mall
3) And marking commodities in the scene picture in the cloud mall panorama configuration module, and linking to commodity information provided by a brand provider.
4) Configuring the jumping sequence of a plurality of scenes of a customer in a store;
5) and issuing VR online stores.
In one embodiment, after the online VR department store is released, a consumer can roam the department store scene through VR glasses, a mobile phone App or a PC browser to obtain visual experience similar to online shopping, and can check commodity information through a commodity hotspot and complete a commodity purchasing process.
In one embodiment, unified management of commodity sales in the region by brand merchants is realized; the platform brings brand merchants into the platform as participants of supply and marketing activities, and performs unified management on commodities by the platform; the online and offline intercommunicated goods and store display are provided for stores by transferring the online and offline store scene to the online by the VR/panoramic technology, and richer shopping experience is provided for consumers; through user's social circle distribution, help the off-line shop to expand the regional interior customer source, increase sales income.
Drawings
Fig. 1 is a schematic diagram of stakeholders and their relationships in a mall scheme of the VR cloud mall system facing brands according to the present invention.
Fig. 2 is a schematic diagram of activities of each participant in a mall of the VR cloud mall system facing a brand provider.
FIG. 3 is a schematic diagram of an online store configuration and consumer VR shopping for the brander-oriented VR cloud mall system of the present invention.
Detailed Description
The present invention is further described below in conjunction with the following figures and specific examples so that those skilled in the art may better understand the present invention and practice it, but the examples are not intended to limit the present invention.
Referring to fig. 1 to 3, a VR cloud mall scheme facing to brands realizes unified management of sales of goods in an area by the brands. Compared with other mall schemes, the platform brings brand merchants into the platform as participants of supply and marketing activities, and performs unified management on commodities by the platform; the online and offline intercommunicated goods and store display are provided for stores by transferring the online and offline store scene to the online by the VR/panoramic technology, and richer shopping experience is provided for consumers; through user's social circle distribution, help the off-line shop to expand the regional interior customer source, increase sales income.
Five types of interest parties are related to in this VR cloud mall scheme: common consumers, distributors, stores, brands, and platform parties, as shown in fig. 1. Wherein:
1) the mall platform is an owner and an operator of the mall system and provides system operation and maintenance service;
2) the brand businessmen are commodity providers, manage commodity information of the brand and franchisee stores, and obtain points from store transaction income;
3) the store is a seller of the commodity, and the actual transaction action occurs with the consumer;
4) the distributor is a special consumer and may invite other consumers to purchase the goods and thereby obtain a share of the transaction revenue.
5) The consumer is a purchaser of the goods, and obtains the corresponding goods by paying to the store.
The marketing activity in the cloud mall scheme facing the brand merchants comprises two core processes: the method comprises the steps of firstly, a store inventory management process of a brand merchant; the second is the sales process of the store. Two main processes of operation of the mall project are described below in conjunction with fig. 2.
The brand trader invites stores to join in a store shop and accepts the unified management of the brand trader. The management activities of brand merchants include store management, merchandise management, inventory management, and staff management. The management process of store commodity inventory comprises the following steps:
1) and (4) creating an invoice on line by the store to apply for the brand merchant to deliver the goods and generating the invoice.
2) The brand merchant receives the goods list, verifies the store inventory, and if the store demand is urgent, the brand merchant selects one store to change goods according to the store inventory and the sales condition of the adjacent stores to generate the goods list.
3) If the demand is not urgent, the brander delivers goods from the self inventory and generates an invoice.
4) The store receives the goods and verifies the confirmation order or invoice.
The brand merchant may place certain restrictions on the brand of merchandise in the store, as if there are no more than two brands of merchandise of the type, etc. The brander can see the sales data of the commodity with the brand name generated by each store and determine the distribution benefit in the affiliate contract according to the sales data.
The store joins the brand dealer and receives the management of the brand dealer on the kinds and the stocks of the commodities sold by the shop, and the sales activity of the store is managed by the store. Sales management activities of stores include brand manager management, stock management, sales management, and in-house clerk management. The process of the sales activity of the store is as follows:
1) consumers enter online stores or offline stores through promotion activities or sharing invitations of distributors
2) The consumer browses the commodities in the store offline or online, online browsing is performed in a VR mode by default, and browsing can also be performed in a traditional commodity list mode;
3) the consumer selects the commodity, fills in information such as address contact information (the offline information can be omitted), and submits a commodity order;
4) the consumer pays the order and selects offline self-taking or store delivery;
5) the store packs the commodities according to the order;
6) if the order needs to be delivered by a store, the order is delivered through a logistics system;
7) the consumer receives and verifies the commodity and confirms the order on line;
8) the store receives the order confirmation and credits the store with the completed sales data.
9) After each settlement period (e.g., daily, weekly) is completed, the platform automatically allocates the corresponding proceeds from brands, stores and distributors to its accounts.
And in the step 1), the customers can enter the store online and the store personnel finish the online entering, and all sales data of the brand commodities are required to be finally recorded into the system.
According to the scheme, the online and offline shop scenes and the commodity data intercommunication are realized through the VR online shop, which is another characteristic point of the mall scheme, and the scheme for realizing the online shop through the VR technology is described in detail below with reference to fig. 3. The technical basis of online store realization is VR demonstration based on WebGL, can realize realizing that the VR scene is browsed at multiple terminals such as VR glasses, cell-phone App, browser. In the scheme, the system needs to provide VR shop scenes, commodity hotspots and management of jumping among scenes. And the shop owner realizes the manufacture of the VR online shop through the management of scenes, commodity hotspots and scene jumping. The manufacturing process of the VR online store is as follows:
1) the store utilizes the panoramic camera to shoot panoramic pictures of the scenes in the store, and can comprise a plurality of scenes
2) Management system for uploading panoramic photos of in-store scenes to cloud mall
3) And marking commodities in the scene picture in the cloud mall panorama configuration module, and linking to commodity information provided by a brand provider.
4) And configuring the jump sequence of the consumer in a plurality of scenes of the store.
5) Issue VR online shop
After the online VR shop is released, a consumer can roam a shop scene through VR glasses, a mobile phone App or a PC browser, visual experience similar to offline shopping is obtained, and commodity information can be checked through a commodity hotspot and a commodity purchasing process can be completed.
The above-mentioned embodiments are merely preferred embodiments for fully illustrating the present invention, and the scope of the present invention is not limited thereto. The equivalent substitution or change made by the technical personnel in the technical field on the basis of the invention is all within the protection scope of the invention. The protection scope of the invention is subject to the claims.
Claims (10)
1. A brand-oriented VR cloud mall system, comprising: general consumers, distributors, stores, brands, and platform parties; wherein: the mall platform is an owner and an operator of the mall system and provides system operation and maintenance service; the brand businessmen are commodity providers, manage commodity information of the brand and franchisee stores, and obtain points from store transaction income; the store is a seller of the commodity, and the actual transaction action occurs with the consumer; the distributor is a special consumer and can invite other consumers to buy the goods and obtain the share of the transaction income; the consumer is a purchaser of the goods, and obtains the corresponding goods by paying to the store.
2. The brand-oriented VR cloud mall system of claim 1, wherein the sales activities in the brand-oriented cloud mall scheme comprise two processes: the method comprises the steps of firstly, a store inventory management process of a brand merchant; the second is the sales process of the store.
3. The brand-vendor oriented VR cloud mall system according to claim 2, wherein the brand vendor invites stores to jointly live in the mall and accepts unified management of the brand vendor, and the management activities of the brand vendor include store management, merchandise management, inventory management and staff management, wherein the store merchandise inventory management process is as follows:
1) establishing an order on line by a store to apply for brand merchants to deliver goods and generating an order;
2) receiving an inventory by a brand merchant, verifying store inventory, if the store is in urgent need, selecting one store by the brand merchant according to the store inventory and the sales condition of the adjacent store to adjust the goods, and generating an adjustment sheet;
3) if the demand is not urgent, the brand company delivers goods from the own inventory to generate an invoice;
4) the store receives the goods and verifies the confirmation order or invoice.
4. The brand-oriented VR cloud mall system of claim 3, wherein brand merchants may make certain restrictions on the brands of goods in stores.
5. The brander-oriented VR cloud mall system of claim 3 wherein branders can view sales data for the branded goods generated by each store and determine distribution benefits in affiliate contracts based on the sales data.
6. The brand-vendor oriented VR cloud mall system according to claim 2, wherein the store affiliates the branders and then receives the brand vendor's management of the types and stocks of the goods sold by the branders, and the store's own sales activities are managed by itself; the sales management activities of the store comprise brand merchant management, goods feeding management, sales management and internal staff management; the process of the sales activity of the store is as follows:
consumers enter online stores or offline stores through promotion activities or sharing invitations of distributors
The consumer browses the commodities in the store offline or online, online browsing is performed in a VR mode by default, and browsing can also be performed in a traditional commodity list mode;
the consumer selects the commodity, fills in information such as address contact information (the offline information can be omitted), and submits a commodity order;
the consumer pays the order and selects offline self-taking or store delivery;
the store packs the commodities according to the order;
if the order needs to be delivered by a store, the order is delivered through a logistics system;
the consumer receives and verifies the commodity and confirms the order on line;
the store receives the order confirmation and credits the store with the completed sales data.
After each settlement period (e.g., daily, weekly) is completed, the platform automatically allocates the corresponding proceeds from brands, stores and distributors to its accounts.
7. The brand-vendor oriented VR cloud mall system according to claim 1, wherein the step 1) can also be performed by a customer entering a store offline, and a clerk completing the online entry, and all sales data of the brand goods need to be finally recorded into the system.
8. The brand-vendor-oriented VR cloud mall system of claim 1, wherein the VR online store realizes intercommunication of online and offline store scenes and commodity data, and the online store realizes technology based on WebGL VR display and can realize VR scene browsing in various terminals such as VR glasses, mobile phone App and browsers; the shop front realizes the manufacture of the VR online shop through the management of scenes, commodity hotspots and scene jumps; the manufacturing process of the VR online store is as follows:
1) a store utilizes a panoramic camera to shoot panoramic pictures of scenes in the store;
2) management system for uploading panoramic photos of in-store scenes to cloud mall
3) And marking commodities in the scene picture in the cloud mall panorama configuration module, and linking to commodity information provided by a brand provider.
4) Configuring the jumping sequence of a plurality of scenes of a customer in a store;
5) and issuing VR online stores.
9. The brand-oriented VR cloud mall system of claim 1 wherein after an online VR store is released, a consumer can roam the store scene through VR glasses, a mobile phone App or a PC browser to obtain a visual experience similar to online shopping, and can view commodity information through a commodity hotspot and complete a commodity purchasing process.
10. The brand-vendor oriented VR cloud mall system of claim 1, wherein unified management of sales of goods in an area by brand vendors is enabled; the platform brings brand merchants into the platform as participants of supply and marketing activities, and performs unified management on commodities by the platform; the online and offline intercommunicated goods and store display are provided for stores by transferring the online and offline store scene to the online by the VR/panoramic technology, and richer shopping experience is provided for consumers; through user's social circle distribution, help the off-line shop to expand the regional interior customer source, increase sales income.
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN112132644A (en) * | 2020-08-21 | 2020-12-25 | 苏州合浩网络科技有限公司 | Intelligent commodity display method and updating system for VR (virtual reality) shopping mall |
| CN113159839A (en) * | 2021-04-12 | 2021-07-23 | 上海耶汇市场营销策划有限公司 | Multi-contact product marketing system |
| CN113469791A (en) * | 2021-07-06 | 2021-10-01 | 一物一码科技(广州)有限公司 | Method and device for realizing store diversion distribution based on live broadcast activity |
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Application publication date: 20200707 |