CN110555737A - Content presentation method, device and system - Google Patents
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- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
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Abstract
The present disclosure provides a content presentation method, apparatus and system. The method comprises the steps that a content presentation device processes an image collected by a camera arranged on a display device, an interactive page is displayed through the display device under the condition that a pedestrian appears in the image, selected content and corresponding action prompt information are presented on the interactive page, whether the pedestrian completes corresponding actions according to the action prompt information is judged according to the image collected by the camera, if the pedestrian completes corresponding actions according to the action prompt information, the reselected content and the corresponding action prompt information are presented on the interactive page, then the image collected by the camera is executed, and whether the pedestrian completes corresponding actions according to the action prompt information is judged. According to the method and the device, the mode that personnel participate in the content presentation interaction is adopted, so that the content presentation becomes more interesting, the attention of a group to the presented content can be effectively attracted, and the effect of content delivery is achieved.
Description
Technical Field
the present disclosure relates to the field of information processing, and in particular, to a method, an apparatus, and a system for content presentation.
Background
currently, the advertisement putting mode commonly adopted by an off-line shopping store is a mode of playing advertisement videos and advertisement pictures at the door of the store or giving gifts to a consumer after the consumer pays attention to the store through WeChat code scanning so as to obtain the attention of the consumer.
Disclosure of Invention
The inventor finds through research that advertisements played at the door of a store often cannot attract the attention of consumers. In addition, scanning the code for concern at a store by WeChat may involve the consumer's personal sensitive information, so the consumer is not willing to scan the code for concern even if gifts are given. In addition, some consumers lose their attention after receiving the gift. Therefore, the expected advertising effect cannot be obtained by the existing advertising mode.
to this end, the present disclosure provides a content presentation scheme that attracts consumer attention.
According to a first aspect of embodiments of the present disclosure, there is provided a content presentation method, including: processing an image collected by a camera mounted on a display device; displaying an interactive page through the display device under the condition that a pedestrian appears in the image, wherein the selected content and corresponding action prompt information are presented on the interactive page; judging whether the pedestrian completes corresponding actions according to action prompt information or not according to the image acquired by the camera; and if the pedestrian completes the corresponding action according to the action prompt information, displaying the reselected content and the corresponding action prompt information on the interactive page, and then executing the step of judging whether the pedestrian completes the corresponding action according to the action prompt information by utilizing the image acquired by the camera.
In some embodiments, determining whether the pedestrian completes the corresponding action according to the action prompt information according to the image acquired by the camera includes: determining the attitude information of the pedestrian according to the image acquired by the camera; calculating the difference degree between the attitude information of the pedestrian and the action prompt information; and if the difference degree between the attitude information of the pedestrian and the action prompt information is smaller than a preset threshold, judging that the pedestrian completes corresponding action according to the action prompt information.
in some embodiments, if the difference between the posture information of the pedestrian and the action prompt information is not less than a predetermined threshold, a prompt message is sent to the pedestrian through the display device.
In some embodiments, if the degree of difference between the posture information of the pedestrian and the action prompt information is smaller than a predetermined threshold, a corresponding feedback value is assigned to the pedestrian according to the degree of difference.
In some embodiments, the sum of the feedback values obtained by the pedestrian is counted; and providing corresponding resources for the pedestrian according to the sum.
In some embodiments, in the case of displaying an interactive page through the display device, determining a dwell time of the pedestrian's gaze on the currently presented content from the image acquired by the camera; counting the sum of the presentation times and the retention time corresponding to each content in a preset time period; and adjusting the weight of the corresponding content according to the total number of the presenting times and the residence time.
in some embodiments, in the process of selecting content, the content to be selected with the largest weight is selected from the content pool to be selected for presentation.
In some embodiments, if it is determined that the pedestrian has left according to the image acquired by the camera, the interactive page is closed.
according to a second aspect of embodiments of the present disclosure, there is provided a content presentation device including: the image processing module is configured to process images collected by a camera installed on the display device; the display control module is configured to display an interactive page through the display device under the condition that a pedestrian appears in the image, wherein the selected content and the corresponding action prompt information are presented on the interactive page; judging whether the pedestrian completes corresponding actions according to action prompt information or not according to the image acquired by the camera; and if the pedestrian completes the corresponding action according to the action prompt information, displaying the reselected content and the corresponding action prompt information on the interactive page, and then executing the image acquired by using the camera to judge whether the pedestrian completes the operation of the corresponding action according to the action prompt information.
According to a third aspect of the embodiments of the present disclosure, there is provided a content presentation device including: a memory configured to store instructions; a processor coupled to the memory, the processor configured to perform a method implementing any of the embodiments described above based on instructions stored by the memory.
According to a fourth aspect of the embodiments of the present disclosure, there is provided a content presentation system, including the content presentation apparatus according to any one of the embodiments, and: a display device configured to display the corresponding content according to the control of the content presentation device; a camera mounted on the display device, configured to capture an image in front of the display device and send the captured image to the content presentation device.
According to a fifth aspect of the embodiments of the present disclosure, a computer-readable storage medium is provided, in which computer instructions are stored, and when executed by a processor, the computer-readable storage medium implements the method according to any of the embodiments described above.
Other features of the present disclosure and advantages thereof will become apparent from the following detailed description of exemplary embodiments thereof, which proceeds with reference to the accompanying drawings.
Drawings
In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments of the present disclosure, and for those skilled in the art, other drawings can be obtained according to the drawings without inventive exercise.
FIG. 1 is a flow diagram of a content presentation method according to an embodiment of the present disclosure;
FIG. 2 is a schematic structural diagram of a content presentation device according to an embodiment of the present disclosure;
FIG. 3 is a schematic structural diagram of a content presentation device according to another embodiment of the present disclosure;
Fig. 4 is a schematic structural diagram of a content presentation system according to an embodiment of the present disclosure.
Detailed Description
The technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are only a part of the embodiments of the present disclosure, and not all of the embodiments. The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way intended to limit the disclosure, its application, or uses. All other embodiments, which can be derived by a person skilled in the art from the embodiments disclosed herein without making any creative effort, shall fall within the protection scope of the present disclosure.
The relative arrangement of the components and steps, the numerical expressions, and numerical values set forth in these embodiments do not limit the scope of the present disclosure unless specifically stated otherwise.
Meanwhile, it should be understood that the sizes of the respective portions shown in the drawings are not drawn in an actual proportional relationship for the convenience of description.
techniques, methods, and apparatus known to those of ordinary skill in the relevant art may not be discussed in detail but are intended to be part of the specification where appropriate.
In all examples shown and discussed herein, any particular value should be construed as merely illustrative, and not limiting. Thus, other examples of the exemplary embodiments may have different values.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, further discussion thereof is not required in subsequent figures.
fig. 1 is a flowchart illustrating a content presentation method according to an embodiment of the present disclosure. In some embodiments, the following content presentation method steps are performed by a content presentation device.
In step 101, an image captured by a camera mounted on a display device is processed.
In some embodiments, the camera may perform continuous image acquisition of the area in front of the display device.
In step 102, in the case that a pedestrian appears in the image, an interactive page is displayed through the display device, wherein the selected content and the corresponding action prompt information are presented on the interactive page.
It should be noted here that the presence of a pedestrian in the image means that a pedestrian is close to the display device, in which case an interactive page is displayed on the display device for interaction with the pedestrian.
In step 103, whether the pedestrian completes the corresponding action according to the action prompt information is judged according to the image collected by the camera.
In some embodiments, the pose information of the pedestrian is determined from the image captured by the camera. For example, from the acquired images, the state assumed by the bones of the pedestrian is determined. Then, the degree of difference between the posture information and the action prompt information of the pedestrian is calculated. And if the difference degree between the attitude information and the action prompt information of the pedestrian is smaller than a preset threshold, judging that the pedestrian completes the corresponding action according to the action prompt information.
If the difference between the posture information and the action prompt information of the pedestrian is not smaller than the preset threshold, the posture of the user is not matched with the action prompt information, and the prompt information is sent to the pedestrian through the display device to prompt the user to adjust the posture. For example, the display device may display visual prompts or sound to alert pedestrians.
In step 104, if the pedestrian completes the corresponding action according to the action prompt message, the reselected content and the corresponding action prompt message are presented on the interactive page, and then step 103 is executed repeatedly.
For example, the display device currently presents content information of a notebook computer, and the corresponding action prompt information is to push the displayed notebook computer. If the pedestrian makes an action of pushing the notebook computer according to the action prompt information, the display device can display the next content, such as the content information of a certain mobile phone, and simultaneously can display the corresponding action prompt information, so that the pedestrian can continuously browse the corresponding content through the display device by making the corresponding action.
In some embodiments, if it is determined that the pedestrian has left according to the image acquired by the camera, the interactive page is closed.
Since the pedestrian leaves and no other people are in front of the display device, the corresponding content is presented continuously in the situation, and the corresponding delivery effect cannot be obtained. Thus, after the pedestrian leaves, the interactive page displayed on the display device is closed.
In the content presentation method provided by the above embodiment of the present disclosure, the presentation of the content becomes more interesting by adopting a manner in which the personnel participates in the content presentation interaction, and the attention of the group to the presented content can be effectively attracted, thereby achieving the effect of content delivery.
In some embodiments, if the degree of difference between the posture information and the action prompting information of the pedestrian is smaller than a predetermined threshold, a corresponding feedback value is allocated to the pedestrian according to the degree of difference. For example, a pedestrian performs a corresponding action according to the action prompt information given by the display device, and if the degree of difference between the posture information and the action prompt information of the pedestrian is small, it indicates that the action performed by the pedestrian is more standard, in which case a higher integral value is assigned to the pedestrian. If the degree of difference between the posture information and the motion prompt information of another pedestrian is large, it indicates that the motion actuated by the pedestrian is not very standard, in which case a lower integrated value is assigned to the pedestrian.
In addition, the sum of the feedback values obtained by the pedestrians is counted, and the corresponding resources are provided to the pedestrians according to the counted sum value. For example, a pedestrian performs corresponding action according to action prompt information given by the display device to obtain corresponding points, and if the integral value of the pedestrian reaches a certain score (for example, 30 points), the pedestrian is provided with a corresponding flow packet, coupon, small gift and the like. Therefore, the attention of the group to the presented content can be further attracted, and the effect of content delivery is achieved.
In some embodiments, in the case of displaying an interactive page through the display device, the stay time of the pedestrian's gaze on the currently presented content is determined from the image captured by the camera. And then, the weight of the corresponding content is adjusted according to the sum of the presentation times and the retention time by counting the sum of the presentation times and the retention time corresponding to each content in a preset time period.
For example, the moving trajectory of the eyeball of the pedestrian is tracked by the acquired image to determine whether the line of sight of the pedestrian falls on the content currently presented. In some embodiments, in order to effectively track the movement track of the human eyeball, the adopted camera is an infrared camera.
For example, by processing the image collected by the camera, it is found that the long time that the sight of the person stays on the mobile phone advertisement content indicates that the person is interested in the mobile phone advertisement content, and the short time that the sight of the person stays on the fashion advertisement content indicates that the person is not interested in the mobile phone advertisement content. The popularity of the advertisement content can be known by counting the sum of the number of presentations corresponding to each content and the line-of-sight stay time for a predetermined time period (e.g., 3 days). Therefore, the merchant can be helped to correspondingly adjust the advertisement content according to the corresponding weight value.
In some embodiments, in the process of selecting content, the content to be selected with the largest weight is selected from the content pool to be selected for presentation. For example, when content presented on the interactive page is selected, the content to be selected with the largest weight is taken as the presentation content in the content pool to be selected. Because the content presented on the display device is the content with the greatest weight, namely the content that the user prefers to browse, the attention of the group to the presented content can be attracted, and the effect of content delivery is achieved.
Fig. 2 is a schematic structural diagram of a content presentation apparatus according to an embodiment of the present disclosure. As shown in fig. 2, the content presentation apparatus includes an image processing module 21 and a display control module 22.
the image processing module 21 processes an image captured by a camera mounted on the display device.
In some embodiments, the camera may perform continuous image acquisition of the area in front of the display device.
the display control module 22 displays an interactive page through the display device under the condition that a pedestrian appears in the image, wherein the selected content and the corresponding action prompt information are presented on the interactive page; judging whether the pedestrian completes corresponding actions according to the action prompt information according to the image acquired by the camera; and if the pedestrian completes the corresponding action according to the action prompt information, displaying the reselected content and the corresponding action prompt information on the interactive page, then executing the image acquired by using the camera, and judging whether the pedestrian completes the operation of the corresponding action according to the action prompt information.
It should be noted here that the presence of a pedestrian in the image means that a pedestrian is close to the display device, in which case an interactive page is displayed on the display device for interaction with the pedestrian.
In some embodiments, the display control module 22 determines the pose information of the pedestrian based on the image captured by the camera. For example, from the acquired images, the state assumed by the bones of the pedestrian is determined. Then, the degree of difference between the posture information and the action prompt information of the pedestrian is calculated. And if the difference degree between the attitude information and the action prompt information of the pedestrian is smaller than a preset threshold, judging that the pedestrian completes the corresponding action according to the action prompt information.
If the difference between the posture information and the action prompt information of the pedestrian is not smaller than the preset threshold, the posture of the user is not matched with the action prompt information, and the prompt information is sent to the pedestrian through the display device to prompt the user to adjust the posture. For example, the display device may display visual prompts or sound to alert pedestrians.
For example, the display device currently presents content information of a notebook computer, and the corresponding action prompt information is to push the displayed notebook computer. If the pedestrian makes an action of pushing the notebook computer according to the action prompt information, the display device can display the next content, such as the content information of a certain mobile phone, and simultaneously can display the corresponding action prompt information, so that the pedestrian can continuously browse the corresponding content through the display device by making the corresponding action.
In some embodiments, the display control module 22 closes the interactive page if determining that the pedestrian has left according to the image collected by the camera.
Since the pedestrian leaves and no other people are in front of the display device, the corresponding content is presented continuously in the situation, and the corresponding delivery effect cannot be obtained. Thus, after the pedestrian leaves, the interactive page displayed on the display device is closed.
In the content presentation device provided by the above embodiment of the present disclosure, the presentation of the content becomes more interesting by adopting a manner in which a person participates in the content presentation interaction, and the attention of a group to the presented content can be effectively attracted, thereby achieving the effect of content delivery.
in some embodiments, the display control module 22 is further configured to assign a corresponding feedback value to the pedestrian according to the magnitude of the degree of difference if the degree of difference between the posture information and the motion prompt information of the pedestrian is smaller than a predetermined threshold. For example, a pedestrian performs a corresponding action according to the action prompt information given by the display device, and if the degree of difference between the posture information and the action prompt information of the pedestrian is small, it indicates that the action performed by the pedestrian is more standard, in which case a higher integral value is assigned to the pedestrian. If the degree of difference between the posture information and the motion prompt information of another pedestrian is large, it indicates that the motion actuated by the pedestrian is not very standard, in which case a lower integrated value is assigned to the pedestrian.
In addition, the display control module 22 is further configured to sum up feedback values obtained by counting pedestrians, and provide corresponding resources to the pedestrians according to the counted sum value. For example, a pedestrian performs corresponding action according to action prompt information given by the display device to obtain corresponding points, and if the integral value of the pedestrian reaches a certain score (for example, 30 points), the pedestrian is provided with a corresponding flow packet, coupon, small gift and the like. Therefore, the attention of the group to the presented content can be further attracted, and the effect of content delivery is achieved.
In some embodiments, the display control module 22 is further configured to determine a staying time of the pedestrian's sight line on the currently presented content according to the image captured by the camera in the case of displaying the interactive page through the display device. And then, the weight of the corresponding content is adjusted according to the sum of the presentation times and the retention time by counting the sum of the presentation times and the retention time corresponding to each content in a preset time period.
For example, by processing the image collected by the camera, it is found that the long time that the sight of the person stays on the mobile phone advertisement content indicates that the person is interested in the mobile phone advertisement content, and the short time that the sight of the person stays on the fashion advertisement content indicates that the person is not interested in the mobile phone advertisement content. The popularity of the advertisement content can be known by counting the sum of the number of presentations corresponding to each content and the line-of-sight stay time for a predetermined time period (e.g., 3 days). Therefore, the merchant can be helped to correspondingly adjust the advertisement content according to the corresponding weight value.
In some embodiments, the display control module 22 is further configured to select, in the process of selecting content, the content to be selected with the largest weight in the content pool to be selected for presentation. For example, when content presented on the interactive page is selected, the content to be selected with the largest weight is taken as the presentation content in the content pool to be selected. Because the content presented on the display device is the content with the greatest weight, namely the content that the user prefers to browse, the attention of the group to the presented content can be attracted, and the effect of content delivery is achieved.
Fig. 3 is a schematic structural diagram of a content presentation apparatus according to another embodiment of the present disclosure. As shown in fig. 3, the content presentation device includes a memory 31 and a processor 32.
The memory 31 is used for storing instructions, the processor 32 is coupled to the memory 31, and the processor 32 is configured to execute the method according to any embodiment in fig. 1 based on the instructions stored in the memory.
as shown in fig. 3, the apparatus further includes a communication interface 33 for information interaction with other devices. Meanwhile, the device also comprises a bus 34, and the processor 32, the communication interface 33 and the memory 31 are communicated with each other through the bus 34.
The memory 31 may comprise a high-speed RAM memory, and may also include a non-volatile memory (e.g., at least one disk memory). The memory 31 may also be a memory array. The storage 31 may also be partitioned and the blocks may be combined into virtual volumes according to certain rules.
Further, the processor 32 may be a central processing unit CPU or may be an application specific integrated circuit ASIC or one or more integrated circuits configured to implement embodiments of the present disclosure.
The present disclosure also relates to a computer-readable storage medium, wherein the computer-readable storage medium stores computer instructions, and the instructions, when executed by a processor, implement the method according to any one of the embodiments in fig. 1.
Fig. 4 is a schematic structural diagram of a content presentation system according to an embodiment of the present disclosure. As shown in fig. 4, the content presentation system includes a display device 41, a camera 42 mounted on the display device 41, and a content presentation device 43. The content presentation device 43 is the content presentation device according to any one of the embodiments of fig. 2 or fig. 3.
The camera 42 is used to capture an image in front of the display device 41 and send the captured image to the content presentation device 43.
The display device 41 is used for displaying the corresponding content according to the control of the content presentation device.
in some embodiments, the content presentation device 43 may be implemented as a server having data analysis processing capabilities.
In the content presentation system disclosed by the invention, the presentation of the content becomes more interesting by adopting a mode that personnel participates in the content presentation interaction, the attention of a group to the presented content can be effectively attracted, and the effect of content delivery is achieved.
in some embodiments, the functional unit modules described above may be implemented as a general purpose Processor, a Programmable Logic Controller (PLC), a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable Logic device, discrete gate or transistor Logic, discrete hardware components, or any suitable combination thereof for performing the functions described in this disclosure.
It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, where the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.
The description of the present disclosure has been presented for purposes of illustration and description, and is not intended to be exhaustive or limited to the disclosure in the form disclosed. Many modifications and variations will be apparent to practitioners skilled in this art. The embodiment was chosen and described in order to best explain the principles of the disclosure and the practical application, and to enable others of ordinary skill in the art to understand the disclosure for various embodiments with various modifications as are suited to the particular use contemplated.
Claims (12)
1. A content presentation method, comprising:
processing an image collected by a camera mounted on a display device;
Displaying an interactive page through the display device under the condition that a pedestrian appears in the image, wherein the selected content and corresponding action prompt information are presented on the interactive page;
judging whether the pedestrian completes corresponding actions according to action prompt information or not according to the image acquired by the camera;
And if the pedestrian completes the corresponding action according to the action prompt information, displaying the reselected content and the corresponding action prompt information on the interactive page, and then executing the step of judging whether the pedestrian completes the corresponding action according to the action prompt information by utilizing the image acquired by the camera.
2. The method of claim 1, wherein determining whether the pedestrian completes the corresponding action according to the action prompt message according to the image collected by the camera comprises:
Determining the attitude information of the pedestrian according to the image acquired by the camera;
Calculating the difference degree between the attitude information of the pedestrian and the action prompt information;
And if the difference degree between the attitude information of the pedestrian and the action prompt information is smaller than a preset threshold, judging that the pedestrian completes corresponding action according to the action prompt information.
3. The method of claim 2, further comprising:
And if the difference between the attitude information of the pedestrian and the action prompt information is not less than a preset threshold, sending prompt information to the pedestrian through the display device.
4. The method of claim 2, further comprising:
And if the difference degree between the attitude information of the pedestrian and the action prompt information is smaller than a preset threshold, distributing a corresponding feedback value to the pedestrian according to the difference degree.
5. The method of claim 4, further comprising:
Counting the sum of the feedback values obtained by the pedestrians;
And providing corresponding resources for the pedestrian according to the sum.
6. The method of claim 1, further comprising:
Under the condition that the display device displays the interactive page, determining the staying time of the sight of the pedestrian on the currently presented content according to the image acquired by the camera;
Counting the sum of the presentation times and the retention time corresponding to each content in a preset time period;
And adjusting the weight of the corresponding content according to the total number of the presenting times and the residence time.
7. The method of claim 6, wherein:
And in the process of selecting the content, selecting the content to be selected with the largest weight value in the content pool to be selected for presentation.
8. The method of any of claims 1-7, further comprising:
and if the pedestrian is judged to leave according to the image acquired by the camera, closing the interactive page.
9. A content presentation device, comprising:
The image processing module is configured to process images collected by a camera installed on the display device;
The display control module is configured to display an interactive page through the display device under the condition that a pedestrian appears in the image, wherein the selected content and the corresponding action prompt information are presented on the interactive page; judging whether the pedestrian completes corresponding actions according to action prompt information or not according to the image acquired by the camera; and if the pedestrian completes the corresponding action according to the action prompt information, displaying the reselected content and the corresponding action prompt information on the interactive page, and then executing the image acquired by using the camera to judge whether the pedestrian completes the operation of the corresponding action according to the action prompt information.
10. A content presentation device, comprising:
A memory configured to store instructions;
A processor coupled to the memory, the processor configured to perform implementing the method of any of claims 1-8 based on instructions stored by the memory.
11. a content presentation system comprising a content presentation device as claimed in any one of claims 9-10, and
a display device configured to display the corresponding content according to the control of the content presentation device;
A camera mounted on the display device, configured to capture an image in front of the display device and send the captured image to the content presentation device.
12. A computer-readable storage medium, wherein the computer-readable storage medium stores computer instructions which, when executed by a processor, implement the method of any one of claims 1-8.
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Application publication date: 20191210 |