CN107506367A

CN107506367A - It is determined that the method, apparatus and server of application displaying content

Info

Publication number: CN107506367A
Application number: CN201710532547.XA
Authority: CN
Inventors: 周俊; 李小龙
Original assignee: Alibaba Group Holding Ltd
Current assignee: Advanced New Technologies Co Ltd
Priority date: 2017-07-03
Filing date: 2017-07-03
Publication date: 2017-12-22
Anticipated expiration: 2037-07-03
Also published as: CN107506367B

Abstract

This specification embodiment provides a kind of method, apparatus and server for determining application displaying content.One embodiment of methods described can include：Obtain the stay time on the traffic item of user in the application, the information content for being illustrated in the terminal of the user that exhibition selection is treated according to the stay time is weighted, and can be determined be pushed to the information content of client according to the displaying weights of traffic item to be presented after weighting processing.

Description

It is determined that the method, apparatus and server of application displaying content

Technical field

This specification embodiment belongs in microcomputer data processing field, more particularly to a kind of determination application displaying The method, apparatus and server of appearance.

Background technology

With the prevalence of mobile Internet, terminal APP (application, using) type and quantity increasingly increase severely.Together When user spend the time on APP more and more, such as occur some super APP can take up user's using terminal it is main when Between.User's stay time reflects viscosity of the APP to user, in general, user's residence time in APP to a certain extent Longer, the service of experience is more, then is more possible to promote trading activity of the user in APP, such as orders, supplement with money, buy member Deng.

Usually as APP developer or network operator as far as possible, it is desirable to which user is stayed in APP, and user is in APP for lifting Usage time.Therefore, business needs are a kind of effectively to be utilized to the data message of user's stay time in itself, so as to enter The embodiment that one step lifts user's stay time in APP.

The content of the invention

One or more embodiment purposes of this specification are to provide a kind of method, apparatus for determining application displaying content And server, user's stay time can be utilized to determine that the displaying information content of user's stay time in the application can be lifted, And then lift the user's stay time entirely applied.

The method, apparatus and server of a kind of one or more determination application displaying contents provided of this specification are bags Include in the following manner realization：

A kind of method for determining application displaying content, methods described include：

Obtain the stay time on the traffic item of user in the application；

The displaying weights of traffic item to be presented are determined according to the stay time, the traffic item to be presented is included according to institute State the information content for being used to be illustrated in the terminal of the user that the interest focus information of user is chosen；

The information content for determining preferentially to show in the application according to the displaying weights.

A kind of device for determining application displaying content, described device include：

Data acquisition module, for obtaining the stay time on the traffic item of user in the application；

Weights determining module is shown, it is described for determining the displaying weights of traffic item to be presented according to the stay time Traffic item to be presented includes being used to be illustrated in the terminal of the user according to what the interest focus information of the user was chosen The information content；

Content determination module is shown, for according in the information for showing weights determination and preferentially showing in the application Hold.

A kind of device for determining application displaying content, including processor and for storing depositing for processor-executable instruction Reservoir, realized described in the computing device during instruction：

Obtain the stay time on the traffic item of user in the application；

A kind of server, including at least one processor and the memory for storing processor-executable instruction, institute Realized when stating instruction described in computing device：

Obtain the stay time on the traffic item of user in the application；

A kind of method, apparatus for determination application displaying content that one or more embodiments of this specification provide and service Device, user's information content interested can be supplied to according to the hobby of user, interest etc..In these users information interested Confirm after being obtained after the Data Analysis Services that appearance can include providing previously according to big data or historical data or other third parties 's.Further, one or more embodiments of this specification are stopped in the user of confirmation content interested using user Duration this dimension letter chooses relative some the longer content priorities of user time that take and recommends to show user.So, utilize This specification provide one or more embodiments can realize in the case where leaving user in peace, meet user preference, according to The stay time on traffic item calculates and confirms to show the information content of user user to quantify in the application so that Yong Huhua User's viscosity of time increase in APP, further lifting application.

Brief description of the drawings

In order to illustrate more clearly of this specification embodiment or technical scheme of the prior art, below will to embodiment or The required accompanying drawing used is briefly described in description of the prior art, it should be apparent that, drawings in the following description are only Some embodiments described in this specification, for those of ordinary skill in the art, do not paying creative labor Under the premise of, other accompanying drawings can also be obtained according to these accompanying drawings.

Fig. 1 is a kind of schematic flow sheet for the embodiment of the method for determining application displaying content that this specification provides；

Fig. 2 is processing procedure schematic diagram of the methods described of this specification offer in one embodiment scene；

Fig. 3 is a kind of modular structure schematic diagram of the device embodiment for determination application displaying content that this specification provides；

Fig. 4 is the modular structure signal that a kind of embodiment of weights determining module is shown in the described device that this specification provides Figure

Fig. 5 is to show that the modular structure of weights determining module another kind embodiment is shown in the described device that this specification provides It is intended to；

Fig. 6 is a kind of modular structure schematic diagram of embodiment of the second weighting block in the described device that this specification provides；

Fig. 7 is a kind of modular structure schematic diagram of embodiment of server that this specification provides.

Embodiment

In order that those skilled in the art more fully understand the technical scheme in this specification, below in conjunction with this explanation Accompanying drawing in book embodiment, the technical scheme in this specification embodiment is clearly and completely described, it is clear that described Embodiment be only this specification part of the embodiment, rather than whole embodiment.Based on the embodiment in this specification, The every other embodiment that those of ordinary skill in the art are obtained under the premise of creative work is not made, should all belong to The scope of this specification protection.

Fig. 1 is a kind of schematic flow sheet for the embodiment of the method for determining application displaying content described in this specification.Although this Specification is provided such as following embodiments or method operating procedure shown in the drawings or apparatus structure, but based on conventional or need not Performing creative labour can include operating procedure or module less after more or part merges in methods described or device Unit.Necessary causality is not present in logicality the step of or in structure, the execution sequence of these steps or the mould of device Block structure is not limited to this specification embodiment or execution sequence shown in the drawings or modular structure.Described method or modular structure Device in practice, server or end product be when applying, can be according to embodiment or method shown in the drawings or mould The execution of block structure carry out order is either parallel to be performed (such as the environment of parallel processor or multiple threads, even include point Cloth processing, the implementation environment of server cluster).

In general, user's stay time typically refer to enter APP with user, to leave APP (including exit APP, will APP be pressed into backstage situation) period.Such as user uses APP1 in current time t1, but home is pressed at the t2 moment Key (homepage key) has returned to terminal acquiescence homepage, and now APP1 is pressed into terminal system backstage, then user of the user in the APP1 Stay time is to subtract t1 at the t2 moment.A kind of determination application displaying content that one or more embodiments of this specification provide Method, on the one hand user's information content interested can be supplied to according to the hobby of user, interest etc..These users are interested The information content can be laid out according to five application page and be illustrated in the corresponding band of position, such as in uniformly first outside display area Personalized display area displaying.These users information content interested can include previously according to big data or historical data or Confirm after being obtained after the Data Analysis Services that other third parties provide.On the other hand, in the user of confirmation content interested Relative some the longer content priorities of user time that take of middle selection are recommended to show user.So, provided using this specification One or more embodiments can realize leave in peace user (reduce to lift duration, and by user it is uninterested in Hold the situation of user of being given to), meet user preference in the case of so that user spends the time in APP increase, is further lifted User's viscosity of application.

APP described in this explanation can include combining necessary hardware and system operation answering in a variety of clients With.The client for example can be PC (personal computer) machine, server, industrial computer (industrial control computer), Intelligent movable phone, Flat electronic equipment, portable computer (such as notebook computer etc.), personal digital assistant (PDA), table Face type computer, Intelligent worn device, mobile communication terminal, handheld device, mobile unit, television equipment, based on quantum calculation Equipment etc..In one embodiment, described APP can be communicated with long-range system server, can will be in client User's operation that middle collection obtains uploads to the system server, is used by the combination in server by utilizing this specification embodiment The embodiment of family stay time content interested in the user that has been acknowledged is ranked up, and is preferentially pushed pre- after calculating Phase can lift the information content of user's stay time to user.

Following implementations so that a user is using the APP of mobile intelligent terminal application scenarios as an example to this specification Example is described in detail.A kind of specific embodiment is as shown in figure 1, a kind of determination application displaying content that this specification provides Method a kind of embodiment in, methods described can include：

S2：Obtain the stay time on the traffic item of user in the application.

User can set mobile intelligent terminal to be shown to the user after mobile intelligent terminal click APP enters APP The homepage typesetting content of acquiescence.For example, if judge that user use APP first, then can according to the log-on message of user, position Geography information or the data message of the user etc. that provides of third party show the information content to user.If before user Through using the APP, then the personalized content of its displaying can be recorded as according to the historical operation of the user.Should in the present embodiment With in scene, mobile intelligent terminal can record the various operations that user is carried out in APP, such as browse news, viewing video Deng the data content specifically recorded can be included in the title of the specific traffic item clicked to enter in the APP, described The stay time of traffic item, the frequency or duration that display interface is illustrated in the number of clicks of the traffic item, the traffic item (such as user slips over the traffic item, returns to the scene checked again) etc..

In a kind of specific implementation, a mechanism can be buried by daily record, records user's each traffic item in APP On operation data, the operation data can include stay time or the data message associated with stay time (such as certain Individual two level news pages enter and leave the moment) and other operation datas etc..These operation datas can upload to system Server.Described system server can include the terminal device that the information content service is provided for the mobile communication terminal, A server can be included, the building form of distributed system or server cluster can also be included.Described system service Communication between device and the mobile intelligent terminal can use C/S (client/server) framework mode.

System server described in the present embodiment can obtain the stay time on the traffic item of user in the application.Such as Extract or be calculated in the operation data that this implement scene can upload from mobile intelligent terminal.Therefore, the one of this specification In individual or multiple embodiments, the stay time obtained on the traffic item of user in the application can include：

The stay time that the receipts client of reception uploads, the stay time are included by monitoring the behaviour of user in the application Make and record the stay time that the user is stopped on traffic item in the application to obtain.

Certainly, this specification is not excluded for that other modes can be taken in other embodiments to obtain user in APP The stay time of traffic item.Traffic item described in the present embodiment can include the business being used in layout APP, can include two The level page, picture, video, advertisement windows, title, functional unit (such as supplement with money, pay the bill) etc..Described traffic item generally can be with The details page of the traffic item is jumped to by the link of homepage or other page setups.

In some other implement scenes, if user does not browse some traffic item, the traffic item can be set Stay time is 0, or other default values.

In the present embodiment, it can will be laid out the business unit that is illustrated in the mobile intelligent terminal and be referred to as business , it will be cached in the mobile intelligent terminal or be not pushed to the mobile intelligent terminal in the system server also Business is referred to as traffic item to be presented.The traffic item to be presented includes being used for according to what the interest focus information of the user was chosen The information content being illustrated in the terminal of the user.User interest focus information can be previously according to big data or historical data Or confirm after being obtained after the Data Analysis Services of other third parties offer.

Certainly, in this specification one or more embodiment, the stay time of user can also be handled, filtered out Especially long or especially short record.These, which are recorded in some implement scenes, may be considered abnormal data, for example user exists Some traffic item is clicked in APP, but the traffic item has not also loaded traffic item and has just left item, because user does not have click to enter, It is invalid that data may be considered, now it is considered that user's stay time is 0.Similar, user's stay time especially length Data, it is also assumed that being abnormal data, it can also be handled accordingly.In one embodiment, it can be distributed very much with just To handle, such as after obtaining the stay time average of some traffic item, if the stay time of user is more than 3 times of average, Abnormal data is may be considered, because the now possible mobile intelligent terminal away from keyboard of user, does not browse or continues to browse and answer The information content.

S4：The displaying weights of the traffic item to be presented, the traffic item bag to be presented are determined according to the stay time Include the information content for being used to be illustrated in the terminal of the user chosen according to the interest focus information of the user.

After obtaining stay time of the user on each traffic item, the stay time can be utilized to the service server In have been acknowledged that user's information content interested is weighted processing.By analyzing and processing and taking corresponding calculation Higher displaying weights are assigned for the information content of user's stay time can be improved in these users information content interested. Specific operating personnel can choose suitable algorithm, or according to practical application scene or the self-defined setting of data processing needs Confirm that the displaying that the information content of user's stay time can be improved in user's content interested is weighed based on the stay time It is worth calculation.

It should be noted that the displaying weights described in embodiment can include specific represent preferentially in certain embodiments The numerical value of level rank, other identification information contents can also be included in client push in other one or more embodiments Other data modes of sequencing, as DISP1, DISP2, or message queue form (can represent described to head message The next information content that will be pushed to mobile communication terminal and show of service server) etc..

The traffic item to be presented is included according to the selection of the interest focus information of the user for being illustrated in the use The information content in the terminal at family, as during being logged in three times according to user nearest three days or nearest one week or recently Record is browsed, either according to user in the content interested of APP contents selections or according to user's registration information, third party Data etc. determine the interest focus information of user, and the information content as user is most interested in is obvious Eight Diagrams, next to that digital Science and technology, followed by automobile correlation etc..These traffic items to be presented can be before or after user enters APP in system server Side has been prepared in advance, or into APP, collection user operation records post-process to obtain afterwards for a period of time in user.

In one or more embodiments of this specification, the mapping of described traffic item and traffic item to be presented can be set Relation, the information such as the stay time of traffic item to be presented, such as class with the information content can be determined according to the mapping relations Distinguishing label, content-keyword, multimedia classification etc..One embodiment of this specification provides one kind and utilizes the stay time In the method for calculating displaying weights, the displaying weights that the traffic item to be presented is determined according to the stay time can be with Including：

S20：The consumption time of the traffic item to be presented is used as using stay time corresponding to the traffic item to be presented Weighted factor is weighted processing, and the displaying of the consumption time after being handled using weighting as the traffic item to be presented is weighed Value.

In the present embodiment, the consumption time of described traffic item to be presented can include presetting or statistical disposition obtains The complete traffic item to be presented of customer consumption needed for time.Such as the news that the traffic item to be presented is 1000 words Page, typically reads the news content and takes around 2-5 minutes, then can set the traffic item to be presented of the news page Consumption time is 3 minutes.If a length of 40 seconds during a video, plus initial buffer 3 seconds, then the consumption of the video can be set Time is 43 seconds.Stay time corresponding to the traffic item to be presented can also be obtained simultaneously.The traffic item to be presented is corresponding The determination mode of stay time can include searching having belonged to same classification with the information content of the traffic item to be presented Shown traffic item in the application, with stay time of the user on the traffic item or by pretreated described Stay time of the stay time as the traffic item to be presented.

In a specific example, such as obtain the traffic item that includes of data of user's stay time and include " XX stars Eight Diagrams news one ", " XX mobile phones release flagship version ", " truck traffic accident Video Roundup one ", corresponding stay time are respectively 150 seconds, 210 seconds, 45 seconds.System server is pushed to the user according to user's record determination that browses in APP in nearest one week Traffic item to be presented on mobile intelligent terminal includes：

" XX star's Eight Diagrams news three "；

" the variety show news one " that XX stars participate in；

" contrast of XX Ultimates mobile phone parameters "；

" the trendy vehicle of XX car trader will list "；

" five driving skills of old driver ".

Consumption time corresponding to this five traffic items to be presented is respectively 110 seconds, 170 seconds, 210 seconds, 200 seconds, 300 seconds. Then the stay time of the consumption time and five traffic items to be presented can be calculated, specific computing mode It can include directly carrying out mathematical computations to the consumption time and stay time using certain algorithm, or at least to wherein One is entered after line translation/deformation/pretreatment etc. is handled to be calculated.Such as in the present embodiment, can be by each business to be presented Numerical value of the stay time using in units of minute as weighted factor, then with the consumption time phase of the traffic item to be presented Multiply.Finally can be using the new consumption time of the business to be presented obtained after the multiplication as the business to be presented Show weights.

Specifically, " XX star's Eight Diagrams news three ", " the two industry to be presented of the variety show news one " of XX stars participation Be engaged in item and the traffic item " XX star's Eight Diagrams news one " belongs to same classification, then can use XX star's Eight Diagrams news One stay time, is weighted to it.Similarly, the traffic item to be presented of " contrast of XX Ultimates mobile phone parameters " can use The stay time of the traffic item of " XX mobile phones release flagship version ", the traffic item to be presented of " five driving skills of old driver " can To use " the stay time of the traffic item of truck traffic accident Video Roundup one ".Weighted factor is calculated respectively, wherein, " XX stars Eight Diagrams news three ", " weighted factor for the variety show news one " that XX stars participate in is 150/60=2.5, " XX Ultimate mobile phones The weighted factor of parameter comparison " is 210/60=3.5, and the weighted factor of " five driving skills of old driver " is 45/60= 0.75.Wherein, " the trendy vehicle of XX car trader will list " this traffic item to be presented, due to not having in user's operation data of record There is user to browse the news relative to traffic item type, then its corresponding stay time is 0.It can be corresponded in this example Weighted factor be arranged to 1.Then the consumption time of above-mentioned five traffic items to be presented is subjected to phase with corresponding weighted factor Multiply, obtaining corresponding displaying weights is respectively：

" the displaying weights of XX star's Eight Diagrams news three "：110 seconds * 2.5=275 seconds, nondimensional value are 275；

" the displaying weights for the variety show news one " that XX stars participate in：170 seconds * 2.5=425 seconds, nondimensional value are 425；

The displaying weights of " contrast of XX Ultimates mobile phone parameters "：210 seconds * 3.5=735 seconds, nondimensional value are 735；

The displaying weights of " the trendy vehicle of XX car trader will list "：200 seconds * 1=200 seconds, nondimensional value are 200；

The displaying weights of " five driving skills of old driver "：300 seconds * 0.75=225 seconds, nondimensional value are 225.

The consumption time of the traffic item to be presented can include and the traffic item to be presented with corresponding stay time Belong to stay time corresponding to a same category of traffic item, or the superposition of multiple traffic items.Such as " XX stars eight " stay time of XX star's Eight Diagrams news one " is 150 seconds to the traffic item of entertainment newses classification corresponding to hexagram news three ", if also Recorded user, " stay time in XX star's Eight Diagrams news two " is 90 seconds, then another implementation of this specification at another In mode, the consumption time of the traffic item to be presented can be (+90 seconds 150 seconds) 240 seconds with corresponding stay time, statistics Traffic item including all entertainment newses classifications traffic item user's stay time.

Although by user it can be seen from the traffic item stay time in APP digital class holding time it is longer, user is still So it is ready to spend the longer actually news to check on digital product.Certainly, user's content interested further comprises joy Happy news category, the information content of automotive-type.In this example, it is similarly user and has prepared multiple user's senses such as amusement, number, automobile The traffic item to be presented of interest.By the present embodiment provide using user stay time of the user on certain class traffic item and treat The consumption time of such traffic item of displaying is calculated, and obtains the displaying weights of traffic item to be presented.

From upper result of calculation, show maximum weight is " contrast of XX Ultimates mobile phone parameters ", is secondly " XX stars The variety show news one " of participation, minimum is " the trendy vehicle of XX car trader will list ".So, when the present embodiment will stop The long weighted factor after conversion process as traffic item to be presented, in general, if stopped on the traffic item of some type Stay duration longer, then can represent that user is interested in such traffic item, then the weighting of the traffic item of corresponding the type because The value of son can be relatively large.The weighted factor can be so applied in traffic item to be presented, user can be felt emerging The information content and stay time of interest carry out integrated treatment, and selection can meet user interest needs while increase as far as possible is used The content push of family stay time is to user.

It is, of course, also possible to there are other embodiments that service display weights to be presented are calculated using user's stay time.Tool Body, operating personnel can self-defined setting or the description with reference to this specification other embodiment according to demand.

S6：The information content for determining preferentially to show in the application according to the displaying weights.

Which after system server determines the displaying weights of traffic item to be presented, can be determined according to this weights by information Content priority is illustrated in the mobile communication terminal where user, so that the user checks in corresponding apply.Specifically may be used To choose the displaying weights highest traffic item to be presented as the information content for being subsequently pushed to the application, or according to APP content displayings demand once chooses TOPN traffic items to be presented of displaying weights as the information content preferentially shown.Its , can also be comprehensive by the displaying weights and other reference factors, the classification of traffic item such as to be presented in his embodiment The information content preferentially shown is determined after processing.

The information content that described determination is preferentially shown in the application is preferentially shown, in the system server side It can include, carry out the user chosen before the information content interested again according to displaying weights in system server side The information content that determination after sequence is preferentially shown, the application is pushed to when pushing next time.It is described in other embodiments Embodiment can also such as mobile intelligent terminal client-side perform, such as client records collect user operation Record, according to user's stay time local computing traffic item to be presented displaying weights, then according to it is described displaying weights it is true The fixed information content preferentially shown in the application.The traffic item to be presented of client-side can include client according to Family historical data or other third party's data are calculated, and can also include the system server transmission of reception and be cached Traffic item to be presented.

It is described to be determined according to the displaying weights in institute in the methods described that this specification one or more embodiment provides Stating the information content preferentially shown in application can include：

Size order according to the displaying weights is ranked up to the traffic item to be presented, waits to open up according to after sequence Show that traffic item determines the information content shown in the application.

As in above-mentioned exemplary scene, the information content interested in the user of selection is shown after weights height sorts such as Shown in lower：

" contrast of XX Ultimates mobile phone parameters ", show weights：735；

" the variety show news one " that XX stars participate in, show weights：, 425；

" XX star's Eight Diagrams news three ", show weights：, 275；

" five driving skills of old driver ", show weights：225；

" the trendy vehicle of XX car trader will list ", show weights：200；

Fig. 2 is processing procedure schematic diagram of the methods described of this specification offer in one embodiment scene.So, it is Uniting server can be in pushed information content next time, may be interested and can choosing user according to user's stay time " contrast of XX Ultimates mobile phone parameters " rested on improving user in APP is sent to the application.User is in the APP page turnings Or show traffic item " XX Ultimate mobile phone parameters to be presented in APP specified layout position automatically when reaching the timing update cycle The related information content of contrast ", such as show title or thumbnail.

In above-mentioned example, user is equally interested in entertainment newses, but " displaying weights of XX star's Eight Diagrams news three " For 275, the displaying weights of " five driving skills of old driver " are 225, although the consumption time of the latter is 300 seconds, are much larger than The former 110 seconds, but user can be seen that to being ready to take a long time on the news of XX stars by user's stay time It to read, and just stopped after watching 45 seconds for the video content in terms of vehicle traveling, be presented as on weighted factor The weighted factor 2.5 of entertainment newses class is more than the weighted factor 0.75 of vehicle traveling class.Therefore, can in the present embodiment application scenarios " after XX star's Eight Diagrams news three ", it can be lifted so that the traffic item to be presented of " five driving skills of old driver " is come APP pastes the continuity of user, reduces after user reads " five driving skills of old driver " and leaves APP risk (before reference State in embodiment user's viewing " truck traffic accident Video Roundup one " is 45 seconds, far below other kinds of traffic item).

One or more embodiments of this specification also provide a kind of method that determination should show content, specifically, described Method can also include：The history number of clicks of the traffic item is obtained, it is accordingly, described that institute is determined according to the stay time Stating the displaying weights of traffic item to be presented can include：

S22：Obtain the history number of clicks of traffic item corresponding to the traffic item to be presented, based on the stay time with The calculating processing of history number of clicks, obtains the displaying weights of the traffic item to be presented corresponding to the traffic item.

In concrete implementation mode, number of clicks of the user to traffic item can be obtained in statistics.Each can be set In traffic item to be presented, the statistical items Y of the generic traffic item of traffic item to be presented is set, the statistical items can be click time Number.Then can according to corresponding to user in the traffic item to be presented the stay time of traffic item or it is described corresponding to traffic item institute Belong to the stay time summation of classification, with reference to the statistical items Y, after calculating reason using predetermined algorithm, obtain the industry to be presented The displaying weights of business item.The present embodiment can use the calculating processing mode of a variety of stay times and history number of clicks, Weighted factor that can be using the stay time as the history number of clicks in one embodiment, to history number of clicks It is weighted the weights of traffic item to be presented the most described after handling.Corresponding traffic item described in the present embodiment can include with The traffic item to be presented belongs to the traffic item of same class of service or identical displaying classifying content.Traffic item corresponding to described Stay time can be obtained from the operation data of the user under client records.

In a specific example, such as there are tetra- traffic items to be presented of A, B, C, D, corresponding number of clicks is respectively 4, 2nd, 5,1, corresponding stay time is respectively 50 seconds, 60 seconds, 90 seconds, 30 seconds, then can become the stay time by some Calculated after changing/converting with the number of clicks, using result of calculation as corresponding displaying weights.Such as can be by stay time It is multiplied after being converted to minute with number of clicks.After so handling, displaying weights point corresponding to tetra- traffic items to be presented of A, B, C, D Wei 3.33,2,7.5,0.5.

In this specification one or more embodiment, at the calculating based on the stay time and history number of clicks Reason can include：

S220：After the stay time is converted into specified time measurement unit, the logarithm of the stay time value is taken；

S222：Product based on the logarithm and the history number of clicks obtains the displaying weights of traffic item to be presented.

Described specified time measurement unit can be changed stay time in the present embodiment with self-defined setting, such as minute, second Calculated for millisecond rank.In the embodiment that the present embodiment provides, the stay time can be taken the logarithm, so Handled again with the history number of clicks afterwards.The present embodiment is by the way of weights are shown based on stay time Logarithmic calculation The accuracy of calculating can further be improved.

In the present embodiment, user is more to some traffic item or certain class traffic item number of clicks in APP, then can represent The time possibility that user receives the type traffic item and is ready to rest on the traffic item is higher.The present embodiment will click on number Combined with user's stay time, can more reasonable efficient layout for determining the displaying weights of traffic item to be presented The priority displaying order of traffic item to be presented, and then improve user stay time of the user in APP.

During user rests on the application, it can be answered in the system server or client with real-time update described The information content preferentially shown in, and the information content preferentially shown after renewal is pushed in the application and carried out Displaying.

Certainly, the embodiment of one or more embodiments described above, sample data can be gathered or set in advance, Then it is trained, is obtained when the user in the case of meeting user profile content-preference stops in the training pattern of selection Long lift scheme.Using the model, different users can be provided in APP can improve being directed to for user's stay time The user information content interested.

Each embodiment in this specification is described by the way of progressive, identical similar portion between each embodiment Divide mutually referring to what each embodiment stressed is the difference with other embodiment.

It is above-mentioned that this specification specific embodiment is described.Other embodiments are in the scope of the appended claims It is interior.In some cases, the action recorded in detail in the claims or step can be come according to different from the order in embodiment Perform and still can realize desired result.In addition, the process described in the accompanying drawings not necessarily require show it is specific suitable Sequence or consecutive order could realize desired result.In some embodiments, multitasking and parallel processing be also can With or be probably favourable.

A kind of method for one or more determination application displaying contents provided that this specification provides, can be according to user Hobby, interest etc. be supplied to user's information content interested.These users information content interested can include advance Confirm after being obtained after the Data Analysis Services provided according to big data or historical data or other third parties.Further, originally One or more embodiments of specification utilize user's stay time this dimension letter in the user of confirmation content interested Relative some the longer content priorities of user time that take are chosen to recommend to show user.So, provided using this specification One or more embodiments can be realized in the case where leaving user in peace, meet user preference, according to user's industry in the application Stay time on business item calculates to quantify and confirms to show the information content of user so that user spends the time in APP User's viscosity of increase, further lifting application.

Based on the method for determination application displaying content described above, this specification also provides a kind of determine in application displaying The device of appearance.Described device can include the use of this specification one or more embodiment methods described system (including Distributed system), software (application), module, component, server, client, quantum computer etc. and combine it is necessary implement it is hard The device of part.Based on same innovation thinking, the device in a kind of embodiment that this specification one or more embodiment provides is such as Described in the following examples.It is similar to method to solve the implementation of problem due to device, therefore this specification is one or more The implementation of specific device may refer to the implementation of preceding method, repeats part and repeats no more.Used below, term is " single Member " or " module " can realize the combination of the software and/or hardware of predetermined function.Although the device described by following examples Preferably realized with software, but hardware, or software and hardware combination realization and may and be contemplated.Specifically , Fig. 3 is a kind of modular structure schematic diagram of the device embodiment for determination application displaying content that specification provides, such as Fig. 3 institutes Show, described device can include：

Data acquisition module 101, it can be used for obtaining the stay time on the traffic item of user in the application；

Weights determining module 102 is shown, can be used for determining that the displaying of traffic item to be presented is weighed according to the stay time Value, the traffic item to be presented include the end for being used to be illustrated in the user chosen according to the interest focus information of the user The information content on end；

Content determination module 103 is shown, can be used for determining preferential displaying in the application according to the displaying weights The information content.

Fig. 4 is the modular structure signal that a kind of embodiment of weights determining module is shown in the described device that this specification provides Figure.In one or more embodiments of this specification, the displaying weights determining module 102 can include：

First weighting block 1021, it can be used for waiting to open up described in using stay time corresponding to the traffic item to be presented Show that the weighted factor of the consumption time of traffic item is weighted processing, the consumption time after being handled using weighting is treated described in Show the displaying weights of traffic item.

Fig. 5 is to show that the modular structure of weights determining module another kind embodiment is shown in the described device that this specification provides It is intended to.In another or multiple embodiments of this specification, the data acquisition module 101 in described device can also take the industry The history number of clicks of business item, accordingly, the displaying weights determining module 102 can include：

Second weighting block 1022, it can be used for the history click time for obtaining traffic item corresponding to the traffic item to be presented Number, the calculating based on the stay time and history number of clicks are handled, and obtain the business to be presented corresponding to the traffic item The displaying weights of item.

Fig. 6 is a kind of modular structure schematic diagram of embodiment of the second weighting block in the described device that this specification provides. Specifically, in another or multiple embodiments of this specification, second weighting block 1022 can include：

It duration processing unit 21, can be used for after the stay time is converted into specified time measurement unit, take described The logarithm of stay time value；

Weight calculation unit 22, it can be used for the product for calculating the logarithm and the history number of clicks, based on described Product obtains the displaying weights of traffic item to be presented.

In another or multiple embodiments of this specification, the displaying content determination module 103 can include：

Sequencing unit 31, it can be used for arranging the traffic item to be presented according to the size order of the displaying weights Sequence, the information content for determining to show in the application according to the traffic item to be presented after sequence.

The embodiment of device described above can be used for the client of user side, the APP intelligent movable as described in operation Terminal, it can be used for server-side, system server as described above.In the device applied to server-side, Obtained in the operation data for the user that described stay time can be recorded by client-side.Client-side can pass through day Will buries the modes such as a mechanism and records the various operations that user is carried out in APP, for example, browse news, viewing video, into some At the time of carving and leave traffic item at the beginning of traffic item etc., the operation data of corresponding operating is obtained.These operation datas can To be uploaded onto the server by client, server enters after obtaining stay time according to operation data to the information content that subsequently pushes Row weighting, sequence etc..Therefore, in another or multiple embodiments of this specification, the data acquisition module 101 obtains user The stay time on traffic item in the application can include：

Stay time is obtained in the operation data uploaded from client.The stay time includes answering by monitoring user Operation in simultaneously records the stay time that the user is stopped on traffic item in the application and obtained.

The method of the one or more determination application displaying contents provided of this specification can be in a computer by processor Corresponding programmed instruction is performed to realize, is such as realized using the c++ language of windows operating systems at PC ends, or other are for example Linux, android, iOS system respective application design language realization etc., and the processing logic based on quantum computer are real Now etc..Specifically, in a kind of a kind of embodiment of the device of the one or more determination application displaying contents provided of this specification, Described device can include processor and the memory for storing processor-executable instruction, described in the computing device Realized during instruction：

Obtain the stay time on the traffic item of user in the application；

It should be noted that description of the one or more devices described above of this specification according to related method embodiment Other embodiments can also be included.Each embodiment in this specification is described by the way of progressive, each implementation Example between identical similar part mutually referring to, what each embodiment stressed be it is different from other embodiment it Place.For hardware+program class embodiment, because it is substantially similar to embodiment of the method, so the comparison of description is simple Single, the relevent part can refer to the partial explaination of embodiments of method.

A kind of device for determination application displaying content that one or more embodiments of this specification provide, can according to The hobby at family, interest etc. are supplied to user's information content interested.These users information content interested can include pre- Confirm after being obtained after the Data Analysis Services first provided according to big data or historical data or other third parties.Further, One or more embodiments of this specification utilize this dimension of user's stay time in the user of confirmation content interested Letter chooses relative some the longer content priorities of user time that take and recommends to show user.So, provided using this specification One or more embodiments can realize in the case where leaving user in peace, meet user preference, according to user in the application Stay time on traffic item calculates to quantify and confirms to show the information content of user so that user spend in APP when Between increase, further lifting application user viscosity.

Device or method described above can be used in the server of determination application displaying content of multiple operation systems, Determine that the displaying information content of user's stay time in the application can be lifted using user's stay time, and then lifted and entirely should User's stay time.Described server can include the use of this specification one or more methods describeds or one Or the server clusters of multiple embodiment devices, system (including distributed system), software (application), logic gates device, Quantum computer etc. and the terminal installation for combining necessary implementation hardware.Fig. 7 is a kind of implementation of server that this specification provides The modular structure schematic diagram of example.Specifically, this specification is one or more to provide a kind of server, at least one place can be included Device and the memory for storing processor-executable instruction are managed, is realized described in the computing device during instruction：

Obtain the stay time on the traffic item of user in the application；

Need what is illustrated, device described above or server can also include others according to the description of embodiment of the method Embodiment, concrete implementation mode are referred to the description of embodiment of the method, not repeated one by one herein.

A kind of server for one or more determinations application displaying contents provided that this specification provides, can according to The hobby at family, interest etc. are supplied to user's information content interested.These users information content interested can include pre- Confirm after being obtained after the Data Analysis Services first provided according to big data or historical data or other third parties.Further, One or more embodiments of this specification utilize this dimension of user's stay time in the user of confirmation content interested Letter chooses relative some the longer content priorities of user time that take and recommends to show user.So, provided using this specification One or more embodiments can realize in the case where leaving user in peace, meet user preference, according to user in the application Stay time on traffic item calculates to quantify and confirms to show the information content of user so that user spend in APP when Between increase, effectively lifting application user viscosity.

User's stay time, service are obtained although being mentioned in this specification one or more content and burying point mode by daily record The traffic item to be presented of device side is treated with the mapping relations processing of client-side traffic item stay time, based on stay time The weighting processing mode for showing traffic item, the data for receiving client upload operation data etc. set, obtain, interact, calculate, sentencing Disconnected to wait description, still, this specification one or more is not limited to meet industry communication standard, standard block chain number According to the situation described by storage, computer disposal and storage rule or this specification one or more embodiment.Some industry marks Embodiment amended slightly can also be realized in standard or the practice processes described using self-defined mode or embodiment State embodiment it is identical, it is equivalent or it is close or deformation after it is anticipated that implementation result.Obtained using the data after these modifications or deformation Take, store, judging, the embodiment of the acquisition such as processing mode, still may belong to the one or more optional implementation of this specification Within aspects.

In the 1990s, the improvement for a technology can clearly distinguish be on hardware improvement (for example, Improvement to circuit structures such as diode, transistor, switches) or software on improvement (improvement for method flow).So And as the development of technology, the improvement of current many method flows can be considered as directly improving for hardware circuit. Designer nearly all obtains corresponding hardware circuit by the way that improved method flow is programmed into hardware circuit.Cause This, it cannot be said that the improvement of a method flow cannot be realized with hardware entities module.For example, PLD (Programmable Logic Device, PLD) (such as field programmable gate array (Field Programmable Gate Array, FPGA)) it is exactly such a integrated circuit, its logic function is determined by user to device programming.By designer Voluntarily programming comes a digital display circuit " integrated " on a piece of PLD, without asking chip maker to design and make Special IC chip.Moreover, nowadays, substitution manually makes IC chip, this programming is also used instead mostly " patrols Volume compiler (logic compiler) " software realizes that software compiler used is similar when it writes with program development, And the source code before compiling also write by handy specific programming language, this is referred to as hardware description language (Hardware Description Language, HDL), and HDL is also not only a kind of, but have many kinds, such as ABEL (Advanced Boolean Expression Language)、AHDL(Altera Hardware Description Language)、Confluence、CUPL(Cornell University Programming Language)、HDCal、JHDL (Java Hardware Description Language)、Lava、Lola、MyHDL、PALASM、RHDL(Ruby Hardware Description Language) etc., VHDL (Very-High-Speed are most generally used at present Integrated Circuit Hardware Description Language) and Verilog.Those skilled in the art also should This understands, it is only necessary to method flow slightly programming in logic and is programmed into integrated circuit with above-mentioned several hardware description languages, Can is readily available the hardware circuit for realizing the logical method flow.

Controller can be implemented in any suitable manner, for example, controller can take such as microprocessor or processing Device and storage can by the computer of the computer readable program code (such as software or firmware) of (micro-) computing device Read medium, gate, switch, application specific integrated circuit (Application Specific Integrated Circuit, ASIC), the form of programmable logic controller (PLC) and embedded microcontroller, the example of controller include but is not limited to following microcontroller Device：ARC 625D, Atmel AT91SAM, Microchip PIC18F26K20 and Silicone Labs C8051F320, are deposited Memory controller is also implemented as a part for the control logic of memory.It is also known in the art that except with Pure computer readable program code mode realized beyond controller, completely can be by the way that method and step is carried out into programming in logic to make Controller is obtained in the form of gate, switch, application specific integrated circuit, programmable logic controller (PLC) and embedded microcontroller etc. to come in fact Existing identical function.Therefore this controller is considered a kind of hardware component, and various for realizing to including in it The device of function can also be considered as the structure in hardware component.Or even, can be by for realizing that the device of various functions regards For that not only can be the software module of implementation method but also can be the structure in hardware component.

System, device, module or the unit that above-described embodiment illustrates, it can specifically be realized by computer chip or entity, Or realized by the product with certain function.One kind typically realizes that equipment is computer.Specifically, computer for example may be used Think personal computer, laptop computer, vehicle-mounted human-computer interaction device, cell phone, camera phone, smart phone, individual Digital assistants, media player, navigation equipment, electronic mail equipment, game console, tablet PC, wearable device or The combination of any equipment in these equipment of person.

Although this specification one or more provides the method operating procedure as described in embodiment or flow chart, it is based on The conventional means either without creativeness can include more or less operating procedures.The step of being enumerated in embodiment order is only A kind of mode in only numerous step execution sequences, does not represent unique execution sequence.Device in practice or terminal production , can either method shown in the drawings order performs or parallel performs (such as parallel processor according to embodiment when product perform Or the environment of multiple threads, even distributed data processing environment).Term " comprising ", "comprising" or its it is any its His variant is intended to including for nonexcludability, so that process, method, product or equipment including a series of elements are not Only include those key elements, but also the other element including being not expressly set out, or also include for this process, method, Product or the intrinsic key element of equipment.In the absence of more restrictions, be not precluded from the process including the key element, Other identical or equivalent elements in method, product or equipment also be present.

For convenience of description, it is divided into various modules during description apparatus above with function to describe respectively.Certainly, this is being implemented The function of each module can be realized in same or multiple softwares and/or hardware during specification one or more, can also The module for realizing same function is realized by the combination of multiple submodule or subelement etc..Device embodiment described above is only It is only illustrative, for example, the division of the unit, only a kind of division of logic function, can have in addition when actually realizing Dividing mode, such as multiple units or component can combine or be desirably integrated into another system, or some features can be with Ignore, or do not perform.Another, shown or discussed mutual coupling or direct-coupling or communication connection can be logical Some interfaces are crossed, the INDIRECT COUPLING or communication connection of device or unit, can be electrical, mechanical or other forms.

It is also known in the art that in addition to realizing controller in a manner of pure computer readable program code, it is complete Entirely can by by method and step carry out programming in logic come controller with gate, switch, application specific integrated circuit, may be programmed The form of logic controller and embedded microcontroller etc. realizes identical function.Therefore this controller is considered one kind Hardware component, and what its inside was included is used to realize that the device of various functions can also to be considered as the structure in hardware component.Or Person even, not only can be able to will be the software module of implementation method but also can be hardware for realizing that the device of various functions is considered as Structure in part.

The present invention is the flow with reference to method according to embodiments of the present invention, equipment (system) and computer program product Figure and/or block diagram describe.It should be understood that can be by every first-class in computer program instructions implementation process figure and/or block diagram Journey and/or the flow in square frame and flow chart and/or block diagram and/or the combination of square frame.These computer programs can be provided The processors of all-purpose computer, special-purpose computer, Embedded Processor or other programmable data processing devices is instructed to produce A raw machine so that produced by the instruction of computer or the computing device of other programmable data processing devices for real The device for the function of being specified in present one flow of flow chart or one square frame of multiple flows and/or block diagram or multiple square frames.

These computer program instructions, which may be alternatively stored in, can guide computer or other programmable data processing devices with spy Determine in the computer-readable memory that mode works so that the instruction being stored in the computer-readable memory, which produces, to be included referring to Make the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one square frame of block diagram or The function of being specified in multiple square frames.

These computer program instructions can be also loaded into computer or other programmable data processing devices so that counted Series of operation steps is performed on calculation machine or other programmable devices to produce computer implemented processing, so as in computer or The instruction performed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one The step of function of being specified in individual square frame or multiple square frames.

In a typical configuration, computing device includes one or more processors (CPU), input/output interface, net Network interface and internal memory.

Internal memory may include computer-readable medium in volatile memory, random access memory (RAM) and/or The forms such as Nonvolatile memory, such as read-only storage (ROM) or flash memory (flash RAM).Internal memory is computer-readable medium Example.

Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method Or technology come realize information store.Information can be computer-readable instruction, data structure, the module of program or other data. The example of the storage medium of computer includes, but are not limited to phase transition internal memory (PRAM), static RAM (SRAM), moved State random access memory (DRAM), other kinds of random access memory (RAM), read-only storage (ROM), electric erasable Programmable read only memory (EEPROM), fast flash memory bank or other memory techniques, read-only optical disc read-only storage (CD-ROM), Digital versatile disc (DVD) or other optical storages, magnetic cassette tape, the storage of tape magnetic rigid disk or other magnetic storage apparatus Or any other non-transmission medium, the information that can be accessed by a computing device available for storage.Define, calculate according to herein Machine computer-readable recording medium does not include temporary computer readable media (transitory media), such as data-signal and carrier wave of modulation.

It will be understood by those skilled in the art that the embodiment of this specification one or more can be provided as method, system or meter Calculation machine program product.Therefore, this specification one or more can use complete hardware embodiment, complete software embodiment or combination The form of embodiment in terms of software and hardware.Wherein wrapped in one or more moreover, this specification one or more can use Computer-usable storage medium containing computer usable program code (includes but is not limited to magnetic disk storage, CD-ROM, optics Memory etc.) on the form of computer program product implemented.

This specification one or more can be in the general context of computer executable instructions Description, such as program module.Usually, program module includes performing particular task or realizes the example of particular abstract data type Journey, program, object, component, data structure etc..This specification one or more can also be put into practice in a distributed computing environment It is individual, in these DCEs, by performing task by communication network and connected remote processing devices.Dividing In cloth computing environment, program module can be located in the local and remote computer-readable storage medium including storage device.

Each embodiment in this specification is described by the way of progressive, identical similar portion between each embodiment Divide mutually referring to what each embodiment stressed is the difference with other embodiment.It is real especially for system For applying example, because it is substantially similar to embodiment of the method, so description is fairly simple, related part is referring to embodiment of the method Part explanation.In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", The description of " specific example " or " some examples " etc. means to combine specific features, structure, material that the embodiment or example describe Or feature is contained at least one embodiment of this specification or example.In this manual, to the schematic of above-mentioned term Statement is necessarily directed to identical embodiment or example.Moreover, specific features, structure, material or the feature of description can To be combined in an appropriate manner in any one or more embodiments or example.In addition, in the case of not conflicting, ability The technical staff in domain can be by the different embodiments or example and the feature of different embodiments or example described in this specification It is combined and combines.

The foregoing is only the one or more embodiment of this specification, be not limited to this specification one or It is multiple.To those skilled in the art, this specification one or more can have various modifications and variations.It is all in this explanation Any modification, equivalent substitution and improvements made within book one or more spirit and principle etc., should be included in this specification Right within.

Claims

1. a kind of method for determining application displaying content, methods described include：

Obtain the stay time on the traffic item of user in the application；

The displaying weights of traffic item to be presented are determined according to the stay time, the traffic item to be presented is included according to the use The information content for being used to be illustrated in the terminal of the user that the interest focus information at family is chosen；

2. a kind of method for determining application displaying content as claimed in claim 1, described to determine institute according to the stay time The displaying weights of traffic item to be presented are stated, including：

The weighted factor of the consumption time of the traffic item to be presented is used as using stay time corresponding to the traffic item to be presented Processing is weighted, displaying weights of the consumption time after being handled using weighting as the traffic item to be presented.

3. a kind of method for determining application displaying content as claimed in claim 1, methods described also include：Obtain the business The history number of clicks of item, accordingly, the displaying weights bag that the traffic item to be presented is determined according to the stay time Include：

The history number of clicks of traffic item corresponding to the traffic item to be presented is obtained, is clicked on based on the stay time and history The calculating processing of number, obtains the displaying weights of the traffic item to be presented corresponding to the traffic item.

4. a kind of method for determining application displaying content as claimed in claim 3, described to be based on the stay time and history The calculating processing of number of clicks includes：

After the stay time is converted into specified time measurement unit, the logarithm of the stay time value is taken；

Product based on the logarithm and the history number of clicks obtains the displaying weights of traffic item to be presented.

5. a kind of method for determining application displaying content as claimed in claim 1, described to obtain the business of user in the application Stay time on item includes：

Stay time is obtained in the operation data uploaded from client.

6. a kind of method for determining application displaying content as claimed in claim 1, described to be determined according to the displaying weights The information content preferentially shown in the application includes：

Size order according to the displaying weights is ranked up to the traffic item to be presented, according to the industry to be presented after sequence Business item determines the information content shown in the application.

7. a kind of device for determining application displaying content, described device include：

Weights determining module is shown, it is described to wait to open up for determining the displaying weights of traffic item to be presented according to the stay time Show that traffic item includes the information for being used to be illustrated in the terminal of the user chosen according to the interest focus information of the user Content；

Content determination module is shown, for the information content for determining preferentially to show in the application according to the displaying weights.

8. a kind of device for determining application displaying content as claimed in claim 7, the displaying weights determining module include：

First weighting block, for using stay time disappearing as the traffic item to be presented corresponding to the traffic item to be presented Time taking weighted factor is weighted processing, and the consumption time after being handled using weighting is used as the traffic item to be presented Show weights.

9. a kind of device for determining application displaying content as claimed in claim 7, the displaying weights determining module include：

Second weighting block, for obtaining the history number of clicks of traffic item corresponding to the traffic item to be presented, based on described The calculating of stay time and history number of clicks is handled, and obtains the displaying power corresponding to the traffic item to be presented of the traffic item Value.

10. a kind of device for determining application displaying content as claimed in claim 9, second weighting block include：

Duration processing unit, after the stay time is converted into specified time measurement unit, the stay time is taken to take The logarithm of value；

Weight calculation unit, for calculating the product of the logarithm and the history number of clicks, treated based on the product Show the displaying weights of traffic item.

11. a kind of device for determining application displaying content as claimed in claim 9, the displaying content determination module include：

Sequencing unit, for being ranked up according to the size order of the displaying weights to the traffic item to be presented, according to row Traffic item to be presented after sequence determines the information content shown in the application.

12. a kind of device for determining application displaying content as claimed in claim 7, the data acquisition module obtain user and existed The stay time on traffic item in includes：

Stay time is obtained in the operation data uploaded from client.

13. a kind of device for determining application displaying content, including processor and for storing depositing for processor-executable instruction Reservoir, realized described in the computing device during instruction：

Obtain the stay time on the traffic item of user in the application；

14. a kind of server, including at least one processor and the memory for storing processor-executable instruction, described Realized described in computing device during instruction：

Obtain the stay time on the traffic item of user in the application；