CN110533476A - A kind of media operation system and method for running based on life range - Google Patents
A kind of media operation system and method for running based on life range Download PDFInfo
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- CN110533476A CN110533476A CN201910825806.7A CN201910825806A CN110533476A CN 110533476 A CN110533476 A CN 110533476A CN 201910825806 A CN201910825806 A CN 201910825806A CN 110533476 A CN110533476 A CN 110533476A
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- gift
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- life range
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0208—Trade or exchange of goods or services in exchange for incentives or rewards
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
Abstract
The present invention relates to media technology fields, more particularly to a kind of media operation system and method for running based on life range, the media operation system includes several functional application equipment, the functional application equipment, for being invested in life range, the personal essential information of the consumer in life range is collected, and interested media information is launched to consumer according to personal information and gift is provided.A kind of media operation system and method for running based on life range of the invention solves the problems, such as to be difficult to attract that really consumer information in need is reached and is difficult to launch accurate arrival with advertisement.
Description
Technical field
The present invention relates to media technology fields, and in particular to a kind of media operation system and operator based on life range
Method.
Background technique
Advertisement is exactly publicized widely as its name suggests, and Xiang Shehui the public informs certain part things.Advertisement comes with regard to its meaning
Say there is broad sense and narrow sense, broad sense advertisement refers to the advertisement not accomplished the object of profit making, such as government notice, political party, religion, religion
It educates, culture, municipal administration, notice, the statement of public organization etc. etc.；Narrow sense advertisement refers to the advertisement to accomplish the object of profit making, usually
It is commercial advertisement, or claims economic advertisement, it is that industrial and commercial enterprises are to promote the sale of goods or provide service, passes through advertisement with way of paying
Media propagate the means of commodity or information on services to consumer or user, and Commdity advertisement is exactly such economic advertisement.
Current Commdity advertisement mainly contacts advertiser by advertiser, launches through gray packaging and media, to reach
Promote the purpose of oneself commodity and service；Current advertiser, will be different mainly with flowing advertisement board (screen) for putting mode
Advertisement played out according to certain rule, period and placement location.But can thus there are putting mode blindness, Bu Nengding
The problem of point is delivered to the consumer of needs is difficult orientation and attracts really consumer in need.
Summary of the invention
In order to overcome shortcoming and defect existing in the prior art, the purpose of the present invention is to provide one kind to be based on life range
Media operation system and method for running, solve the problems, such as to be difficult to attract real consumer in need.
The present invention is achieved by the following technical solutions:
A kind of media operation system based on life range, including several functional application equipment；Wherein,
The functional application equipment collects the personal information of the consumer in life range for being invested in the life range in city,
And media information is launched to consumer according to personal information and gift is provided.
Wherein, the personal information, including in human face data, hobby data, demand data and aspectual character data
It is one or more of.
Wherein, the functional application equipment includes body and the gift memory module in body, mutual dynamic model
Block, information logging modle, face recognition module and action recognition module, functional application equipment are received by face recognition module
Collect human face data, the action recognition module is used to practise according to the personal occupation of personal movement, paces, stature judgement, life
Property and hobby；
The gift memory module for storing the gift that will be shipped to consumer, and will be delivered to machine in gift slave body
In vitro；
Interactive module, for for consumer provide amusement to behavior, and according to consumer from amusement to behavior
Middle result feeds back to gift memory module, and gift is delivered to outside body by control gift memory module；
Information logging modle, it is flat for recording advertiser or gray business message, Transaction Information and jumping to third party
One or more of routing information of platform；
Data transmission module takes for the data being collected into from face recognition module and action recognition module to be uploaded to backstage
Business device, and controller is sent to by new instruction is downloaded from background server；
Controller is passed for controlling gift memory module, interactive module, face recognition module, action recognition module and data
Defeated module is operated.
Wherein, the life range is included: the Business Community formed with market and supermarket, is formed with convenience store, residential building
Living community and with park, square, parking lot, convenience-for-people mechanism, government organs, sport and body-building mechanism, school, factory and office
The public community of building composition.
Wherein, the functional application equipment includes gift cabinet, carwash cabinet, show case, locker, advertisement machine, sandy beach cabinet, intelligence
Can break rules and regulations one or more of alarm and intelligent traffic light.
The invention also discloses a kind of media method for running based on life range, including several functional application equipment, institute
State gift memory module, interactive module and information record mould that functional application equipment includes body and is set in body
Block；Wherein,
The gift memory module for storing the gift that will be shipped to consumer, and will be delivered to machine in gift slave body
In vitro；
Interactive module, for for consumer provide amusement to behavior, and according to consumer from amusement to behavior
Middle result feeds back to gift memory module, and gift is delivered to outside body by control gift memory module；
Information logging modle, it is flat for recording advertiser or gray business message, Transaction Information and jumping to third party
One or more of routing information of platform；
And the following steps are included:
A. advertiser settles by oneself or entrusts advertiser's fixed point to launch different types of function according to area or region different in life range
It can property application apparatus；
B. the close pedestrian of functional application equipment interconnection carries out personal information collection, and according to the personal information of the consumer, to
The consumer pushes the advertisement for meeting its demand；
C. the consumer is guided to grasp using mobile terminal device scan setting in the information logging modle of body or guidance consumer
Make interactive module, and completes relevant advertisement pushing or operation completion interactive module in consumer scans' information logging modle
When, Presents Giving is carried out to consumer by gift memory module.
Wherein, further include step a0 before a step: advertiser before launching functional application equipment, can by with object
Industry discusses the best placement position of functional application equipment and puts quantity.
Wherein, after the close pedestrian of functional application equipment interconnection carries out personal information collection, can behavior to consumer, practise
The used background data base that is uploaded to carries out big data analysis, and downloads updated personal information collection mode from background server.
Beneficial effects of the present invention:
It solves the problems, such as to be difficult to attract a kind of consumer for really having demand: media operation system based on life range of the invention
System and method for running launch functional application equipment as traffic ingress by the life range in city, personal information are received
Collection, the push of advertisement fixed point, scanning body information logging modle obtains information and transaction, interesting interaction and attraction activity (are exempted from
Expense gift) mode combine, realize multiple advertisement picture concern, can accurately attract the eyeball for having the consumer of demand, with
Achieve the effect that publicity is promoted, improves " as seen amount, link trading volume, brand memory capacitance and the product note for promoting product
The amount of recalling ", to provide more accurate, more effective community Media flow.
Specific embodiment
Illustrate embodiments of the present invention below by way of specific specific example, those skilled in the art can be by this specification
Other advantages and efficacy of the present invention can be easily understood for disclosed content.The present invention can also pass through in addition different specific realities
The mode of applying is embodied or practiced, the various details in this specification can also based on different viewpoints and application, without departing from
Various modifications or alterations are carried out under spirit of the invention.
Specifically, the life range includes but is not limited to: the Business Community that is formed with market and supermarket, with convenience store, occupy
The people building composition living community and with park, square, parking lot, convenience-for-people mechanism, government organs, sport and body-building mechanism, school,
The public community of factory and office building composition；Preferably, functional application equipment includes gift cabinet, carwash cabinet, show case, storing
Cabinet, advertisement machine, sandy beach cabinet, intelligence one or more of alarm and intelligent traffic light violating the regulations.
Specifically, the functional application equipment includes body and the gift memory module in body, interaction
Module and information logging modle；Wherein,
The gift memory module for storing the gift that will be shipped to consumer, and will be delivered to machine in gift slave body
In vitro；
Interactive module, for for consumer provide amusement to behavior, and according to consumer from amusement to behavior
Middle result feeds back to gift memory module, and gift is delivered to outside body by control gift memory module；
Information logging modle, it is flat for recording advertiser or gray business message, Transaction Information and jumping to third party
One or more of routing information of platform；
Data transmission module takes for the data being collected into from face recognition module and action recognition module to be uploaded to backstage
Business device, and controller is sent to by new instruction is downloaded from background server；
Controller is passed for controlling gift memory module, interactive module, face recognition module, action recognition module and data
Defeated module is operated.
Specifically, in the personal information, including human face data, hobby data, demand data and aspectual character data
One or more, it is preferred that the functional application equipment includes face recognition module and action recognition module, and functionality is answered
Human face data is collected by face recognition module with equipment, the action recognition module is used for according to personal movement, paces, body
Material judgement personal occupation, life habit and hobby.
The present embodiment also discloses a kind of media method for running based on life range, including several functional application equipment,
Gift memory module, interactive module and the information record that the functional application equipment includes body and is set in body
Module；Wherein,
The gift memory module for storing the gift that will be shipped to consumer, and will be delivered to machine in gift slave body
In vitro；
Interactive module, for for consumer provide amusement to behavior, and according to consumer from amusement to behavior
Middle result feeds back to gift memory module, and gift is delivered to outside body by control gift memory module；
Information logging modle, it is flat for recording advertiser or gray business message, Transaction Information and jumping to third party
One or more of routing information of platform；
And the following steps are included:
A. advertiser settles by oneself or entrusts advertiser's fixed point to launch different types of function according to area or region different in life range
It can property application apparatus；
B. the close pedestrian of functional application equipment interconnection carries out personal information collection, and according to the personal information of the consumer, to
The consumer pushes the advertisement for meeting its demand；
C. the consumer is guided to grasp using mobile terminal device scan setting in the information logging modle of body or guidance consumer
Make interactive module, and completes relevant advertisement pushing or operation completion interactive module in consumer scans' information logging modle
When, Presents Giving is carried out to consumer by gift memory module.
Specifically, further including step a0 before a step: advertiser before launching functional application equipment, can by with
Property discusses the best placement position of functional application equipment and puts quantity.
Specifically, after the close pedestrian of functional application equipment interconnection carries out personal information collection, can behavior to consumer,
Habit is uploaded to background data base and carries out big data analysis, and downloads updated personal information collection side from background server
Formula；In addition, background data base can also analyze user and show, calculate ad traffic, by attention rate charging, by potential trade user
Charging and trade user charging.
In actual use, face recognition module can detecte from the pedestrian come at a distance, determine that it is corresponding disappear
Fei Zhehou collects the face data and aspectual character data of the consumer, be inferred to the gender of the consumer, the rough age,
These information are uploaded to the analysis that background server carries out big data, are inferred to this by occupation, life habit and hobby
The product of consumer's substantially demand, to accomplish to pinpoint advertisement；If user is interested in the advertisement, swept using mobile terminal
It has retouched the information logging modle (preferably two dimensional code) on body or has passed through interactive module (preferably AR or VR game) in body
Before operated after, by the action record of this consumer be effective by controller, and will be effective by data transmission module
Record is uploaded to the algorithm that background server identifies recognition of face and aspectual character and is analyzed and optimized, can be constantly
The accuracy that enhanced feature application apparatus identifies recognition of face and aspectual character, to increase the success that advertisement fixed point is launched
Rate further grasps the demand and preference of user, improves as seen, link transaction, brand memory and product memory.
To sum up, a kind of media operation system and method for running based on life range of the present embodiment, has the effect that
It solves the problems, such as to be difficult to attract a kind of consumer for really having demand: media operation system based on life range of the invention
System and method for running launch functional application equipment as traffic ingress by the life range in city, personal information are received
Collection, the push of advertisement fixed point, scanning body information logging modle obtains information and transaction, interesting interaction and attraction activity (are exempted from
Expense gift) mode combine, realize multiple advertisement picture concern, auxiliary activity dynamics and picture esthetic sense, can accurately inhale
Draw the eyeball of consumer, to achieve the effect that publicity is promoted, improves " the as seen amount, link trading volume, brand for promoting product
Memory capacitance and product memory capacitance ", to provide more accurate, more effective community Media flow.
Through this embodiment, following three points can be embodied:
Attracting follower --- user passes through powerful attraction activity (the free gift)+advertisement promotion of outdoor functional application equipment
Mode, user reaches publicity and pushes away using handset Wechat or Alipay barcode scanning obtaining product information gift and other information services
Wide effect.
Attract advertiser --- under the premise of the life style of a people always has certain rule and track, in face of consumption ring
Border and consumer groups are presented diversified " fission " and tend to, and attempt its feeler being implanted to the daily life track of people and life
It in form, and accurately sends advertisement to crowd appropriate, improves as seen amount, link trading volume, brand memory capacitance, product
Memory capacitance；For advertiser, functional application equipment is placed on the kilometer range of community audient, and consumer is exactly in fact
It stays among community, they need to go to work daily next, need to go out and go home, need by above-mentioned zone, then your advertisement
Content can at least occur 3 times before consumer, auxiliary activity dynamics and picture esthetic sense, then can attract consumer's
Eyeball.
The person of joining --- life range new media platform is Intelligent hardware+Data share model for attraction, after user is introduced,
Attract its using more services (resident's psychoanalysis: economical gift is not spent, should not it is white should not.) attract more advertisements
The businessman that advocates peace moves in, and ultimately forms the dependence of advertiser, community users, the merchant platform ecosphere.
The media operation system of the present embodiment is integrated intelligent hardware and big data mode, after user is introduced, In
Attract its using more services (resident's psychoanalysis: economical gift is not spent, should not it is white should not.) attract more advertisers
It is moved in businessman, ultimately forms the dependence of advertiser, community users, the merchant platform ecosphere.
Finally it should be noted that the above embodiments are merely illustrative of the technical solutions of the present invention, rather than the present invention is protected
The limitation of range is protected, although explaining in detail referring to preferred embodiment to the present invention, those skilled in the art are answered
Work as understanding, it can be with modification or equivalent replacement of the technical solution of the present invention are made, without departing from the reality of technical solution of the present invention
Matter and range.
Claims (8)
1. a kind of media operation system based on life range, it is characterised in that: including several functional application equipment；Wherein,
The functional application equipment collects the personal information of the consumer in life range for being invested in the life range in city,
And media information is launched to consumer according to personal information and gift is provided.
2. a kind of media operation system based on life range according to claim 1, it is characterised in that: the personal letter
One or more of breath, including human face data, hobby data, demand data and aspectual character data.
3. a kind of media operation system based on life range according to claim 2, it is characterised in that: the functionality is answered
Gift memory module, the interactive module, information logging modle, recognition of face for including body with equipment and being set in body
Module, action recognition module and data transmission module, functional application equipment collect human face data by face recognition module,
The action recognition module is used to be liked according to personal movement, paces, stature judgement personal occupation, life habit and interest
It is good；
The gift memory module for storing the gift that will be shipped to consumer, and will be delivered to machine in gift slave body
In vitro；
Interactive module, for for consumer provide amusement to behavior, and according to consumer from amusement to behavior
Middle result feeds back to gift memory module, and gift is delivered to outside body by control gift memory module；
Information logging modle, it is flat for recording advertiser or gray business message, Transaction Information and jumping to third party
One or more of routing information of platform；
Data transmission module takes for the data being collected into from face recognition module and action recognition module to be uploaded to backstage
Business device, and controller is sent to by new instruction is downloaded from background server；
Controller is passed for controlling gift memory module, interactive module, face recognition module, action recognition module and data
Defeated module is operated.
4. a kind of media operation system based on life range according to claim 1, it is characterised in that: the life range packet
Include: the Business Community that is formed with market and supermarket, the living community formed with convenience store, residential building and with park, square, stop
The public community that parking lot, convenience-for-people mechanism, government organs, sport and body-building mechanism, school, factory and office building form.
5. a kind of media operation system based on life range according to claim 1, it is characterised in that: the functionality is answered
It include that gift cabinet, carwash cabinet, show case, locker, advertisement machine, sandy beach cabinet, intelligence alarm violating the regulations and intelligence are red green with equipment
One or more of lamp.
6. a kind of media method for running based on life range, it is characterised in that: including several functional application equipment, the function
Property application apparatus include body and be set to body in gift memory module, interactive module and information logging modle；Its
In,
The gift memory module for storing the gift that will be shipped to consumer, and will be delivered to machine in gift slave body
In vitro；
Interactive module, for for consumer provide amusement to behavior, and according to consumer from amusement to behavior
Middle result feeds back to gift memory module, and gift is delivered to outside body by control gift memory module；
Information logging modle, it is flat for recording advertiser or gray business message, Transaction Information and jumping to third party
One or more of routing information of platform；
And the following steps are included:
A. advertiser settles by oneself or entrusts advertiser's fixed point to launch different types of function according to area or region different in life range
It can property application apparatus；
B. the close pedestrian of functional application equipment interconnection carries out personal information collection, and according to the personal information of the consumer, to
The consumer pushes the advertisement for meeting its demand；
C. the consumer is guided to grasp using mobile terminal device scan setting in the information logging modle of body or guidance consumer
Make interactive module, and completes relevant advertisement pushing or operation completion interactive module in consumer scans' information logging modle
When, Presents Giving is carried out to consumer by gift memory module.
7. a kind of media method for running based on life range according to claim 6, it is characterised in that: before a step, also
Including step a0: advertiser, can be by discussing functional application equipment most with property before launching functional application equipment
Good placement position and put quantity.
8. a kind of media method for running based on life range according to claim 6, it is characterised in that: functional application is set
It is standby personal information collection is carried out to close pedestrian after, can behavior to consumer, habit be uploaded to background data base carry out it is big
Data analysis, and updated personal information collection mode is downloaded from background server.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910825806.7A CN110533476A (en) | 2019-09-03 | 2019-09-03 | A kind of media operation system and method for running based on life range |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201910825806.7A CN110533476A (en) | 2019-09-03 | 2019-09-03 | A kind of media operation system and method for running based on life range |
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Citations (5)
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| CN107493319A (en) * | 2017-07-18 | 2017-12-19 | 上海千帆科技股份有限公司 | A kind of intelligent interaction Multimedia System and its implementation |
| CN109285294A (en) * | 2018-10-19 | 2019-01-29 | 杭州吉橙科技有限公司 | A kind of commercialization large-size screen monitors are mutually given pleasure to system |
| CN109658191A (en) * | 2018-12-20 | 2019-04-19 | 中南大学 | A kind of member's purchase system and method based on language identification and recognition of face |
| CN110135906A (en) * | 2019-05-14 | 2019-08-16 | 赵东 | It is a kind of being capable of shopping guide and the intelligent sales counter that precisely pushes |
-
2019
- 2019-09-03 CN CN201910825806.7A patent/CN110533476A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102446327A (en) * | 2010-10-15 | 2012-05-09 | 汉王科技股份有限公司 | Advertisement delivery device and method based on face recognition |
| CN107493319A (en) * | 2017-07-18 | 2017-12-19 | 上海千帆科技股份有限公司 | A kind of intelligent interaction Multimedia System and its implementation |
| CN109285294A (en) * | 2018-10-19 | 2019-01-29 | 杭州吉橙科技有限公司 | A kind of commercialization large-size screen monitors are mutually given pleasure to system |
| CN109658191A (en) * | 2018-12-20 | 2019-04-19 | 中南大学 | A kind of member's purchase system and method based on language identification and recognition of face |
| CN110135906A (en) * | 2019-05-14 | 2019-08-16 | 赵东 | It is a kind of being capable of shopping guide and the intelligent sales counter that precisely pushes |
Non-Patent Citations (1)
| Title |
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Application publication date: 20191203 |