CN109978091B - Object identification and association method and business promotion system - Google Patents
Object identification and association method and business promotion system Download PDFInfo
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- CN109978091B CN109978091B CN201910209787.5A CN201910209787A CN109978091B CN 109978091 B CN109978091 B CN 109978091B CN 201910209787 A CN201910209787 A CN 201910209787A CN 109978091 B CN109978091 B CN 109978091B
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- G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
- G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
- G06K17/0025—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device the arrangement consisting of a wireless interrogation device in combination with a device for optically marking the record carrier
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Abstract
A method of object identification and association and a commercial promotion system, the method comprising: the first object distributes the same two-dimensional codes for at least two second objects; at least one third object scans the two-dimensional code distributed by the first object for the second object and uploads related information to the first object; the first object identifies the second object according to the related information uploaded by the third object, and establishes an association relationship between the first object and the second object. According to the object identification and association method and the business promotion system, the same two-dimension code is distributed to different merchants, so that the promotion cost can be reduced, meanwhile, the merchant corresponding to the two-dimension code scanned by the customer is accurately identified through the position information and the time information uploaded by the customer, and therefore the association relationship among the business platform, the merchant and the customer can be established.
Description
Technical Field
The invention relates to the technical field of internet communication, in particular to an object identification and association method and a commercial promotion system.
Background
With the development of the instant messaging technology, business platforms are favored by more and more operators due to the strong information popularization capability, and meanwhile, business platforms providing network services are more and more. An internet enterprise establishes a business platform that desires a plurality of merchants to reside in such a way that associations can be established with each merchant's customers. Generally, the enterprise wants to promote the business platform of the enterprise, a two-dimensional code is provided for a plurality of merchants, and after the two-dimensional code is scanned by a customer, the business platform, the resident merchants and the customer can be contacted.
Among the prior art, this enterprise will be for different trade companies printing different two-dimensional code, and these two-dimensional codes are often printed on souvenir or little gift surface, and different trade companies print different two-dimensional code, and the printing cost is too high, and after customer scanned the two-dimensional code, just can let commercial platform, business, customer of registering, the contact is established to the three, very big increase the cost of popularization like this.
Disclosure of Invention
Aiming at the defects of the prior art, the invention provides an object identification and association method and a commercial promotion system, which can reduce the promotion cost by distributing the same two-dimensional code for different merchants, and can accurately identify the merchant corresponding to the two-dimensional code scanned by the customer through the position information and the time information uploaded by the customer, thereby establishing the association relationship among a commercial platform, the merchant and the customer.
To achieve the above object, the present invention provides an object identification and association method, comprising the steps of:
the first object distributes the same two-dimensional codes for at least two second objects;
at least one third object scans the two-dimensional code distributed by the first object for the second object and uploads related information to the first object;
the first object identifies the second object according to the related information uploaded by the third object, and establishes an association relationship between the first object and the second object.
According to another aspect of the present invention, the related information includes location information of a third object, the third object uploads the location information of itself to the first object, and the first object identifies the second object according to the location information.
According to another aspect of the present invention, when more than one second object is identified according to the location information, the first object displays the identified plurality of second objects for selection confirmation.
According to another aspect of the present invention, the related information includes time information, the third object uploads the time information to the first object when scanning the two-dimensional code, and the first object identifies the second object according to the time information.
According to another aspect of the present invention, the related information includes address book information of a third object, the third object uploads the address book information to the first object when the two-dimensional code is scanned, the first object determines whether identification information of a second object exists in the address book information to identify the second object, and the identification information includes a name and a phone number of the second object.
According to another aspect of the present invention, the time information includes a time when the third object scans the two-dimensional code or a dwell time at the second object when the third object scans the two-dimensional code, and the first object identifies the second object according to the time or the dwell time.
According to another aspect of the invention, the time information includes a length of time that a third object has elapsed from a predetermined position line to a location of a second object, the first object identifying the second object according to the elapsed length of time.
The invention also provides an object identification and associated commercial promotion system, which comprises a first object, at least two second objects and at least one third object;
the first object distributes the same two-dimensional code for the at least two second objects;
the at least one third object scans the two-dimensional code distributed by the first object to the second object and uploads related information to the first object;
the first object identifies the second object according to the related information uploaded by the third object, and establishes an association relationship between the first object and the second object.
According to the object identification and association method and the business promotion system, the same two-dimension code is distributed to different merchants, so that the promotion cost can be reduced, meanwhile, the merchant corresponding to the two-dimension code scanned by the customer is accurately identified through the position information and the time information uploaded by the customer, and therefore the association relationship among the business platform, the merchant and the customer can be established.
The features and advantages of the present invention will become apparent by reference to the following drawings and detailed description of specific embodiments of the invention.
Drawings
FIG. 1 is a schematic flow chart of a method of object identification and association of the present invention;
FIG. 2 is a schematic diagram of an object recognition and associated business promotion system of the present invention.
Detailed Description
In order to make the technical solution of the present invention clearer and more clear, the following detailed description is made with reference to the accompanying drawings, and it should be understood that the specific embodiments described herein are only for explaining the present invention and are not intended to limit the present invention.
In the following embodiments of the present invention, the first object includes, but is not limited to, a business platform, the second object includes, but is not limited to, a merchant, and the third object includes, but is not limited to, a customer terminal.
As shown in fig. 1, the present invention provides a method for object identification and association, the method comprising the steps of:
s1: the first object distributes the same two-dimensional codes for at least two second objects;
in this step, the two-dimensional codes allocated by the business platform to each merchant are the same, and compared with the case that the business platform allocates different two-dimensional codes to each merchant in the prior art, the promotion cost can be reduced.
S2: at least one third object scans the two-dimensional code distributed by the first object for the second object and uploads related information to the first object;
in this step, the customer terminal uploads the relevant information to the commerce platform after scanning the two-dimensional code of the merchant, and the relevant information can be the position information or the time information of the customer terminal. Preferably, the client terminal includes a GPS positioning module, which can implement positioning itself, so as to obtain location information of itself, where the location information may be longitude and latitude information, or identification information of a base station of a cell. The mode of uploading the relevant information by the client terminal can be uploading the information in a wireless communication mode, for example, uploading the relevant information in a short message sending mode, and correspondingly, the business platform also has a corresponding short message receiving and sending function. The client terminal may also upload the relevant information in other manners, for example, the client terminal logs in the mailbox first and then uploads the relevant information in a manner of sending a mail to a server where the business platform is located, which is not limited in the present invention.
S3: the first object identifies the second object according to the related information uploaded by the third object, and establishes an association relationship between the first object and the second object.
In this step, the business platform determines and identifies the merchant corresponding to the customer according to the location information or the time information uploaded by the customer terminal, so as to establish the association among the business platform, the merchant, and the customer terminal, for example, store the name, location, number of customers, access times, customer contact information, and the like of the merchant on the business platform.
According to an aspect of the present invention, the related information includes location information of a third object, the third object uploads the location information of itself to the first object, and the first object identifies the second object according to the location information.
The corresponding relation between the geographical position information of each merchant and the name of the merchant is stored in the commercial platform in advance, and after the client terminal reports the position information during scanning the two-dimensional code, the commercial platform can identify the merchant corresponding to the two-dimensional code scanned by the client terminal according to the corresponding relation between the position information and the name of the merchant.
Preferably, when more than one second object is identified according to the position information, the first object displays the identified plurality of second objects for selection confirmation.
Specifically, when the commerce platform displays a plurality of merchants, the plurality of merchants can be ranked according to a predetermined policy, and the merchant ranked first is preferentially selected as the merchant corresponding to the two-dimensional code scanned by the client terminal. The predetermined policy may be: and establishing a probability model according to factors such as time, place, code scanning times of the client terminal in a certain period of time and the like, calculating the probability value of each merchant through the probability model, sequencing each merchant according to the probability value, and preferentially displaying the merchant with the high probability value in front. The predetermined policy may also be other policies, which are not limited in the present invention and will not be discussed further.
According to an aspect of the present invention, the related information includes time information, the third object uploads the time information to the first object when scanning the two-dimensional code, and the first object identifies the second object according to the time information.
The method includes the steps that a time period for using the two-dimensional code by each merchant is preset on a business platform, for example, in January, the merchant in a high village is popularized, in February, the merchant in the high village can only use the two-dimensional code, in February, the merchant in the Zhao county can only use the two-dimensional code, after a client terminal scans the two-dimensional code and reports time information, the business platform can identify the merchant corresponding to the two-dimensional code scanned by the client terminal according to the time information, for example, the merchant corresponding to the two-dimensional code scanned by the client terminal is in February, and the merchant corresponding to the two-dimensional code scanned by the client is considered to be the merchant in Zhao county.
According to an aspect of the present invention, the related information includes address book information of a third object, the third object uploads the address book information to the first object when the two-dimensional code is scanned, the first object determines whether identification information of a second object exists in the address book information to identify the second object, and the identification information includes a name and a phone number of the second object.
The address book information comprises a mobile phone address book stored by a client terminal, for some old clients, names, contact phone numbers and the like of merchants may be stored in the mobile phone address book of the client terminal or in historical shopping records, the client terminal can upload a mobile phone address book of the client terminal to a business platform when scanning two-dimensional codes, the phone numbers of various merchants and the names of various merchants are stored in the business platform in advance, when the business platform acquires the mobile phone address book uploaded by the client terminal, identification information such as the phone numbers or the names of the mobile phones in the mobile phone address book is matched with identification information such as the phone numbers of the merchants or the names of the merchants stored in the business platform in advance, whether the name or the phone number of a certain merchant exists in the mobile phone address book uploaded by the client terminal is judged, and if so, the merchant corresponding to the two-dimensional code scanned by the client terminal is determined according to the matched phone number or the name of the merchant.
According to an aspect of the present invention, the time information includes a time when the third object scans the two-dimensional code or a dwell time at the second object when the third object scans the two-dimensional code, and the first object identifies the second object according to the time or the dwell time.
After the two-dimension code is scanned by the client terminal, the time length of the client terminal staying in the merchant can be uploaded when the client terminal leaves the merchant, and then the merchant corresponding to the two-dimension code scanned by the client terminal is identified by the commercial platform according to the staying time length uploaded by the client terminal. The business platform sets a time length for each merchant in advance, and then compares the stay time length uploaded by the client terminal with the preset time length to identify the merchant. For example, one car washing store and one store are close to each other, the preset time duration of the server is 30 minutes, if the stay time duration uploaded by the client terminal is longer than 30 minutes, the car washing store is judged, and if the stay time duration is shorter than 30 minutes, the car washing store is considered as one store.
According to one aspect of the invention, the time information includes a length of time that a third object has elapsed from a predetermined position row to a location of a second object, the first object identifying the second object according to the elapsed length of time.
After scanning the two-dimensional code, the client terminal can upload the time length from the preset position line to the place where the merchant is located.
Specifically, the time period from the predetermined position line to the merchant location acquired by the client terminal may be performed in the following manner: the travel route and the travel mode from the preset position to the merchant are preset in the Baidu map, and the time length corresponding to the travel mode and the travel route displayed in the Baidu map is used as the time length for the client terminal to travel from the preset position to the location of the merchant.
The commerce platform may identify the merchant based on said elapsed time uploaded by the customer terminal. For example, there are two merchants at location b, one being a car wash and the other being a store, with the elapsed time being less than 15 minutes if driving from a location to b, and greater than 15 minutes if walking from a location to b. If the elapsed time from the place a to the place b uploaded by the client terminal is received by the commercial platform to be less than 15 minutes, the client is judged to be in a car washing store, a great probability exists that the client is considered to be in the car washing store, and if the elapsed time from the place a to the place b uploaded by the client terminal is received by the commercial platform to be more than 15 minutes, the client is judged to be in a walking trip, and the client is considered to be in the store instead of going to the car washing store. The business platform can then display the judged result according to a predetermined sorting rule for the manager of the business platform to confirm.
FIG. 2 is a schematic diagram of the structure of the object recognition and associated business promotion system of the present invention. The object identification and association system comprises a first object, at least two second objects and at least one third object;
the first object distributes the same two-dimensional codes for at least two second objects;
the two-dimension codes distributed by the business platform to each merchant are the same, and compared with the situation that the business platform distributes different two-dimension codes to each merchant in the prior art, the popularization cost can be reduced.
The at least one third object scans the two-dimensional code distributed by the first object to the second object and uploads related information to the first object;
after scanning the two-dimensional code of the merchant, the client terminal uploads the related information to the commerce platform, wherein the related information can be position information or time information of the client terminal. Preferably, the client terminal includes a GPS positioning module, which can implement positioning itself, so as to obtain location information of itself, where the location information may be longitude and latitude information, or identification information of a base station of a cell. The mode of uploading the relevant information by the client terminal can be uploading the information in a wireless communication mode, for example, uploading the relevant information in a short message sending mode, and correspondingly, the business platform also has a corresponding short message receiving and sending function. The client terminal may also upload the relevant information in other manners, for example, the client terminal logs in the mailbox first and then uploads the relevant information in a manner of sending a mail to a server where the business platform is located, which is not limited in the present invention.
The first object identifies the second object according to the related information uploaded by the third object, and establishes an association relationship between the first object and the second object.
The business platform judges and identifies the merchant corresponding to the customer according to the position information or the time information uploaded by the customer terminal, so as to establish the association among the business platform, the merchant and the customer terminal, for example, the name, the position, the number of the customers, the access times, the customer contact information and the like of the merchant are stored on the business platform.
According to an aspect of the present invention, the related information includes location information of a third object, the third object uploads the location information of itself to the first object, and the first object identifies the second object according to the location information.
The corresponding relation between the geographical position information of each merchant and the name of the merchant is stored in the commercial platform in advance, and after the client terminal reports the position information during scanning the two-dimensional code, the commercial platform can identify the merchant corresponding to the two-dimensional code scanned by the client terminal according to the corresponding relation between the position information and the name of the merchant.
According to an aspect of the present invention, the related information includes time information, the third object uploads the time information to the first object when scanning the two-dimensional code, and the first object identifies the second object according to the time information.
The method includes the steps that a use time period of each merchant for the two-dimensional code is stored and set in advance on a business platform, for example, in January, the merchants in high Manor are promoted, in February, the merchants in high Manor are limited to use the two-dimensional code in Januy, and in February, the merchants in Zhao county can only use the two-dimensional code.
According to an aspect of the present invention, the related information includes address book information of a third object, the third object uploads the address book information to the first object when the two-dimensional code is scanned, the first object determines whether identification information of a second object exists in the address book information to identify the second object, and the identification information includes a name and a phone number of the second object.
The address book information comprises a mobile phone address book stored by a client terminal, for some old clients, names, contact telephone numbers and the like of merchants may be stored in the mobile phone address book of the client terminal, the client terminal can upload a mobile phone address book of the client terminal to a business platform when scanning a two-dimensional code, telephone numbers of all the merchants and the names of all the merchants are stored in the business platform in advance, when the business platform acquires the mobile phone address book uploaded by the client terminal, identification information such as the telephone numbers or the names in the mobile phone address book is matched with identification information such as the telephone numbers of the merchants or the names of the merchants stored in the business platform in advance, whether the name or the telephone number of a certain merchant exists in the mobile phone address book uploaded by the client terminal is judged, and if yes, the merchant corresponding to the two-dimensional code scanned by the client terminal is determined according to the matched telephone numbers or the names of the merchants.
Preferably, the system can be applied to commercial promotion, so that the association among the commercial platform, the merchant and the customer is established.
By the object identification and association method and the commercial promotion system, the same two-dimension code is distributed to different merchants, the promotion cost can be reduced, and meanwhile, the merchant corresponding to the two-dimension code scanned by the customer is accurately identified through the position information and the time information uploaded by the customer, so that the association relationship among the commercial platform, the merchant and the customer can be established.
The above description is only a preferred embodiment of the present invention, and is not intended to limit the scope of the present invention, and all modifications and equivalents of the present invention, which are made by the contents of the present specification and the accompanying drawings, or directly/indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (9)
1. A method of object identification and association, the method comprising the steps of:
s1: the first object distributes the same two-dimensional codes for at least two second objects;
s2: at least one third object scans the two-dimensional code distributed by the first object for the second object and uploads related information to the first object;
s3: the first object identifies the second object according to the related information uploaded by the third object, the related information comprises address book information of the third object or the stay time of the third object at the second object when the third object scans the two-dimensional code, and an association relation between the first object and the second object is established; the third object uploads own position information to the first object, and the first object identifies the second object according to the position information; the method comprises the steps that the corresponding relation between the geographical position information of each merchant and the name of the merchant is stored in advance on a commercial platform, and after the client terminal reports the position information during scanning of the two-dimensional code, the commercial platform identifies the merchant corresponding to the two-dimensional code scanned by the client terminal according to the corresponding relation between the position information and the name of the merchant; when more than one second object is identified according to the position information, the first object displays the identified plurality of second objects;
for an old client, the first object identifies the second object according to the related information uploaded by the third object, and the method further comprises the following steps:
the third object uploads the address book information to the first object when scanning the two-dimensional code, the first object judges whether identification information of a second object exists in the address book information to identify the second object, and the identification information comprises the name and the telephone number of the second object;
the address book information comprises a mobile phone address book stored by a client terminal, for old clients, names and contact telephone numbers of merchants are stored in the mobile phone address book of the client terminal or historical shopping records, the client terminal uploads a mobile phone address book of the client terminal to a platform when scanning a two-dimensional code, the telephone numbers of all the merchants and the names of all the merchants are stored in the platform in advance, when the platform acquires the mobile phone address book uploaded by the client terminal, the telephone numbers and name identification information in the mobile phone address book are matched with the telephone numbers and name identification information of the merchants stored in the platform in advance, whether the name or the telephone number of a certain merchant exists in the mobile phone address book uploaded by the client terminal is judged, and if yes, the merchant corresponding to the two-dimensional code scanned by the client terminal is determined according to the matched telephone numbers or the names of the merchants;
the first object also identifies the second object according to the length of dwell:
after scanning the two-dimensional code, the customer terminal uploads the time length of the customer terminal staying in the merchant when leaving the merchant, and then the business platform identifies the merchant corresponding to the two-dimensional code scanned by the customer terminal according to the staying time length uploaded by the customer terminal; the business platform sets a time length for each merchant in advance, and then compares the stay time length uploaded by the client terminal with the preset time length to identify the merchant.
2. The method of claim 1, wherein the related information comprises location information of a third object, the third object uploading the location information of the third object to the first object, and the first object identifying the second object according to the location information.
3. The method of claim 2, wherein when more than one second object is identified from the location information, the first object displays the identified plurality of second objects for selection confirmation.
4. The method of claim 1, wherein the related information comprises time information, wherein the third object uploads the time information to the first object when scanning a two-dimensional code, and the first object identifies the second object according to the time information.
5. The method of claim 4, wherein the time information comprises a time when the third object scans the two-dimensional code or a dwell time at the second object when the third object scans the two-dimensional code, and the first object identifies the second object according to the time or the dwell time.
6. The method of claim 4, wherein the time information includes an elapsed time period from a predetermined position row to a location of a second object, and wherein the first object identifies the second object based on the elapsed time period.
7. An object identification and associated commercial promotion system, wherein the system comprises a first object, at least two second objects and at least one third object;
the first object distributes the same two-dimensional code for the at least two second objects;
the at least one third object scans the two-dimensional code distributed by the first object to the second object and uploads related information to the first object;
the first object identifies the second object according to the related information uploaded by the third object, the related information comprises address book information of the third object or the stay time of the third object at the second object when the third object scans the two-dimensional code, an association relation between the first object and the second object is established, the third object uploads own position information to the first object, and the first object identifies the second object according to the position information; the method comprises the steps that the corresponding relation between the geographical position information of each merchant and the name of the merchant is stored in advance on a commercial platform, and after the client terminal reports the position information during scanning of the two-dimensional code, the commercial platform identifies the merchant corresponding to the two-dimensional code scanned by the client terminal according to the corresponding relation between the position information and the name of the merchant; when more than one second object is identified according to the position information, the first object displays the identified plurality of second objects;
for an old client, the first object identifies the second object according to the related information uploaded by the third object, and the method further comprises the following steps:
the third object uploads the address book information to the first object when scanning the two-dimensional code, the first object judges whether identification information of a second object exists in the address book information to identify the second object, and the identification information comprises the name and the telephone number of the second object;
the address book information comprises a mobile phone address book stored by a client terminal, for old clients, names and contact telephone numbers of merchants are stored in the mobile phone address book of the client terminal or historical shopping records, the client terminal uploads a mobile phone address book of the client terminal to a platform when scanning a two-dimensional code, the telephone numbers of all the merchants and the names of all the merchants are stored in the platform in advance, when the platform acquires the mobile phone address book uploaded by the client terminal, the telephone numbers and name identification information in the mobile phone address book are matched with the telephone numbers and name identification information of the merchants stored in the platform in advance, whether the name or the telephone number of a certain merchant exists in the mobile phone address book uploaded by the client terminal is judged, and if yes, the merchant corresponding to the two-dimensional code scanned by the client terminal is determined according to the matched telephone numbers or the names of the merchants;
the first object also identifies the second object according to the length of dwell:
after scanning the two-dimensional code, the customer terminal uploads the time length of the customer terminal staying in the merchant when leaving the merchant, and then the business platform identifies the merchant corresponding to the two-dimensional code scanned by the customer terminal according to the staying time length uploaded by the customer terminal; the business platform sets a time length for each merchant in advance, and then compares the stay time length uploaded by the client terminal with the preset time length to identify the merchant.
8. The system of claim 7, wherein the related information comprises location information of a third object, the third object uploading the location information of the third object to the first object, the first object identifying the second object based on the location information.
9. The system of claim 7, wherein the related information comprises time information, wherein the third object uploads the time information to the first object when scanning a two-dimensional code, and the first object identifies the second object according to the time information.
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| CN102867165A (en) * | 2012-09-19 | 2013-01-09 | 腾讯科技（深圳）有限公司 | Method and associated device for providing and storing two-dimension code information, and associated device |
| CN103136806A (en) * | 2012-12-28 | 2013-06-05 | 腾讯科技（深圳）有限公司 | Method, system, scanning terminal and display terminal for sign-in based on two-dimension code |
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