CN109903085A - A kind of intelligence exhibition advertisement dispensing and equipment - Google Patents
A kind of intelligence exhibition advertisement dispensing and equipment Download PDFInfo
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- CN109903085A CN109903085A CN201910088743.1A CN201910088743A CN109903085A CN 109903085 A CN109903085 A CN 109903085A CN 201910088743 A CN201910088743 A CN 201910088743A CN 109903085 A CN109903085 A CN 109903085A
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Abstract
The invention discloses a kind of intelligent exhibition advertisement placement method and equipment, which comprises obtains the information of holding of intelligent exhibition, the information of holding includes holding place and exhibiter's information；Information prediction membership customer flow is held according to described；According to the exhibition trade classification results of exhibiter's acquisition of information, the exhibition trade classification results include exhibition trade classification and the corresponding user demand flow of exhibition trade classification；The attraction force information of exhibition trade classification is obtained, and the corresponding membership customer flow of exhibition trade classification is calculated according to the attraction force information and the membership customer flow；For each exhibition trade classification, judge whether the corresponding membership customer flow of the exhibition trade classification is less than user demand flow；If so, the exhibiter under the prompt exhibition trade classification carries out advertisement dispensing.The present invention has preferable practical value to need the exhibiter for carrying out publicity early period to provide full automatic ad placement services.
Description
Technical field
The present invention relates to data processing field more particularly to a kind of intelligent exhibition advertisement placement method and equipment.
Background technique
The exhibition that foreign trade exhibition is mostly in large scale, content is extensive, shower and visitor are numerous.It is commonly considered as high
Class, can have an impact to society, culture and expanding economy simultaneously can favorable exhibition.Foreign trade exhibition is held
At high cost, social attraction is big, correspondingly, its cost is also higher.
Therefore, foreign trade exhibition is self-evident for the meaning of exhibiter, however whether foreign trade exhibition can satisfy exhibiter
Exhibition demand, reach exhibition purpose, enable its investment and output to reach expected and but carried out without objective technical solution
Evaluation；
Further, is also lacked by guidance and can not be provided fastly for it is expected that being unable to reach expected exhibiter for effect
The remedial measure of speed.
Summary of the invention
The present invention provides a kind of intelligent exhibition advertisement placement method and equipment.
A kind of intelligence exhibition advertisement placement method, which comprises
The information of holding of intelligent exhibition is obtained, the information of holding includes holding place and exhibiter's information；
Information prediction membership customer flow is held according to described；
According to the exhibition trade classification results of exhibiter's acquisition of information, the exhibition trade classification results include exhibition trade
Easy classification and the corresponding user demand flow of exhibition trade classification；
The attraction force information of exhibition trade classification is obtained, and according to the attraction force information and the membership customer flow meter
Calculate the corresponding membership customer flow of exhibition trade classification；
For each exhibition trade classification, judge whether the corresponding membership customer flow of the exhibition trade classification is less than use
Family demand volume；
If so, the exhibiter under the prompt exhibition trade classification carries out advertisement dispensing.
Further, further includes:
In response to the dispensing request that the exhibiter issues, there are the dispensing media of transaction intention for acquisition；
Show the feedback information for the dispensing request for launching media；
In response to selection instruction, there are target transactions to launch media for acquisition；
The history recommendation knock-down price that the target transaction launches media is obtained, knock-down price is recommended according to the history, is bought in
Valence and selling price generate this transaction recommendation valence；
In response to the confirmation to this transaction recommendation valence as a result, generating transaction two dimensional code, and the transaction is two-dimentional
Code pushes to target transaction and launches media；
It obtains the target transaction and launches media to the scanning result of the transaction two dimensional code, transaction terminates.
Further, the dispensing request is launched interface by the advertisement and is issued, and the dispensing request includes the ginseng
The dispensing demand and advertisement buying rate of exhibit-trader；
It further include being requested to dispensing described in each dispensing media releasing, and obtain the response for launching media, the response bag
Include advertisement selling price.
Further, according to preset flow radix, the corresponding user demand flow of exhibition trade classification is the flow
The product of radix exhibiter's quantity corresponding with the exhibition trade classification.
Further, different dispensing media provide different advertisement putting modes, including video is launched, broadcast is launched,
Pop-up is launched.
Further, the method for prompt includes launching prompt information to the registration ID of the exhibiter, and to be described exhibition
Quotient provides advertisement and launches interface；The mark of the exhibiter registering ID and being registered as the exhibiter to the intelligent exhibition.
Further, it launches media to launch using video, the put-on method for launching media are as follows:
Obtain the promotional file of exhibiter；
The promotional file is subjected to feature extraction and mark guidance, to obtain structural data；
The result data are mapped in IP packet, and using IP load as the mapped bits of structural data Semantic Indexing
It sets；
Promotional file after information resources integration is subjected to the whole network theme popularization.
A kind of intelligence exhibition advertisement dispensing device, which is characterized in that the equipment includes processor and memory, described to deposit
At least one instruction, at least a Duan Chengxu, code set or instruction set, at least one instruction, at least one are stored in reservoir
Duan Chengxu, code set or instruction set are loaded by processor and execute a kind of intelligent exhibition advertisement placement method.
A kind of intelligent exhibition advertisement dispensing provided by the invention and equipment, pass through reasonable prediction intelligence exhibition user demand amount
With the relationship of customer flow, judge whether intelligent exhibition reaches exhibition purpose, if need to carry out publicity early period, and for need into
The exhibiter of publicity row early period provides full automatic ad placement services, has preferable practical value.
Detailed description of the invention
It in order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology and advantage, below will be to implementation
Example or attached drawing needed to be used in the description of the prior art are briefly described, it should be apparent that, the accompanying drawings in the following description is only
It is only some embodiments of the present invention, for those of ordinary skill in the art, without creative efforts,
It can also be obtained according to these attached drawings other attached drawings.
Fig. 1 is a kind of flow chart of intelligent exhibition advertisement placement method provided by the invention；
Fig. 2 is the flow chart of exhibiter's progress advertisement dispensing under the prompt exhibition trade classification provided by the invention；
Fig. 3 is a kind of specific method process that information prediction membership customer flow is held according to provided by the invention
Figure；
Fig. 4 is the attraction information flow chart provided by the invention for obtaining exhibition trade classification；
Fig. 5 is the extraction active networks flow chart provided by the invention from total data collection of network；
Fig. 6 is that a kind of hardware configuration for equipment for realizing method provided by the embodiment of the present invention that invention provides shows
It is intended to.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art without making creative work it is obtained it is all its
His embodiment, shall fall within the protection scope of the present invention.
It should be noted that description and claims of this specification and term " first " in above-mentioned attached drawing, "
Two " etc. be to be used to distinguish similar objects, without being used to describe a particular order or precedence order.It should be understood that using in this way
Data be interchangeable under appropriate circumstances, so as to the embodiment of the present invention described herein can in addition to illustrating herein or
Sequence other than those of description is implemented.In addition, term " includes " and " having " and their any deformation, it is intended that cover
Cover it is non-exclusive include, for example, containing the process, method of a series of steps or units, system, product or server need not limit
In step or unit those of is clearly listed, but may include be not clearly listed or for these process, methods, produce
The other step or units of product or equipment inherently.
The embodiment of the invention discloses a kind of intelligent exhibition advertisement placement methods, as shown in Figure 1, which comprises
S101. the information of holding of intelligent exhibition is obtained, the information of holding includes holding place and exhibiter's information.
S102. information prediction membership customer flow is held according to.
Specifically, it is flowed according to the customer flow of history exhibition with information prediction membership user is held in the embodiment of the present invention
Amount.The history exhibition and the intelligent exhibition to hold place same or similar.
For example, the place of holding of this intelligent exhibition is Guangzhou, then the place of holding of history exhibition can be Shenzhen, east
The ground such as tabernaemontanus bulrush, middle mountain, Zhuhai, Jiangmen, Zhaoqing, Huizhou.
S103. according to the exhibition trade classification results of exhibiter's acquisition of information, the exhibition trade classification results include
Exhibition trade classification and the corresponding user demand flow of exhibition trade classification.
Specifically, exhibiter is classified according to trade classification, to obtain exhibition trade category distribution figure, the classification
Distribution map is used to record exhibition under the trade classification and each trade classification that exhibiter involved in this intelligent exhibition is covered
The quantity of quotient.
It is appreciated that the quantity of exhibiter is more under some trade classification, then user demand flow is also bigger, therefore,
The quantity of the corresponding customer flow of exhibition trade classification and exhibiter are positively correlated.In a feasible embodiment, it is positive
The relationship of ratio.According to preset flow radix, the corresponding user demand flow of exhibition trade classification be the flow radix with it is described
The product of the corresponding exhibiter's quantity of exhibition trade classification.
S104. the attraction force information of exhibition trade classification is obtained, and according to the attraction force information and the membership user
The corresponding membership customer flow of the exhibition trade classification of flow rate calculation.
S105. for each exhibition trade classification, whether judge the corresponding membership customer flow of the exhibition trade classification
Less than user demand flow.
It, can be pre- if its membership customer flow is greater than user demand flow for each exhibition trade classification
Preferable exhibition effect can be reached by surveying it, conversely, its exhibition effect is likely to bad, can suggest that exhibiter reinforces early period
Exhibition publicity.
S106. if so, the exhibiter under the prompt exhibition trade classification carries out advertisement dispensing.
Specifically, the method for prompt may include to the registration ID of the exhibiter launch prompt information, and be the ginseng
Exhibit-trader provides advertisement and launches interface.The mark of the exhibiter registering ID and being registered as the exhibiter to the intelligent exhibition.
Further, as shown in Figure 2, further includes:
S1061. it is requested in response to the dispensing that the exhibiter issues, there are the dispensing media of transaction intention for acquisition.
Specifically, the dispensing request is launched interface by the advertisement and is issued, and the dispensing request includes described exhibition
The dispensing demand and advertisement buying rate of quotient.
It further, further include being requested to dispensing described in each dispensing media releasing, and obtain the response for launching media, institute
Stating response includes advertisement selling price.
Specifically, different dispensing media can provide different advertisement putting modes, for example video is launched, broadcast is thrown
Put, pop-up launch etc..
In a feasible embodiment, launching media can be used video dispensing.The dispensing side for launching media
Method specifically:
S001. the promotional file of exhibiter is obtained.
S002. the promotional file is subjected to feature extraction and mark guides, to obtain structural data.
S003. the result data are mapped in IP packet, and using IP load as structural data Semantic Indexing
Mapping position.
In specific mapping process, structural data is subjected to IP encapsulation, and index is mapped in IP packet, then root
TS encapsulation is carried out according to MPE agreement.
S004. the promotional file after information resources integration is subjected to the whole network theme popularization.
S1062. the feedback information for the dispensing request for launching media is shown.
Specifically, only show that advertisement selling price is less than the feedback information of the dispensing media of advertisement buying rate to exhibiter.
S1063. in response to selection instruction, there are target transactions to launch media for acquisition.
S1064. the history recommendation knock-down price that the target transaction launches media is obtained, recommends to strike a bargain according to the history
Valence, buying rate and selling price generate this transaction recommendation valence.
Specifically, if buying rate recommends knock-down price no more than history, using buying rate as this recommendation valence of trading；
If selling price recommends knock-down price not less than history, using selling price as this recommendation valence of trading；
If historical trading recommends valence to be greater than selling price and is less than buying rate, recommend valence as this transaction using historical trading
Recommendation valence.
S1065. in response to the confirmation to this transaction recommendation valence as a result, generate transaction two dimensional code, and by the friendship
Easy two dimensional code pushes to target transaction and launches media.
Specifically, the transaction two dimensional code is generated and sent to target transaction by transaction platform and launches media.
Specifically, the transaction two dimensional code is ciphering two-dimension code, transaction two dimensional code record exhibiter's stored value card
Location and first this transaction recommendation valence.The ciphering two-dimension code is by changing two dimensional code location of pixels to buyer's stored value card address
This transaction recommendation valence is encrypted with first.
Specifically, according to formula in the embodiment of the present inventionWherein a, b, n,
N is parameter needed for the change of position.Coordinate and coordinate before changing after respectively changing.
S1066. it obtains the target transaction and launches media to the scanning result of the transaction two dimensional code, transaction terminates.
After target transaction launches transaction two dimensional code described in Media Survey, to transaction platform feedback response two dimensional code, the sound
Answering two dimensional code is also ciphering two-dimension code, records seller's stored value card address and second this transaction recommendation valence, the response two
The cipher mode for tieing up code is consistent with transaction two dimensional code.
Further, the transaction platform compares first this transaction recommendation valence and second this transaction recommendation valence, if phase
Together, then it trades, if it is different, then Fail Transaction.
Specifically, the embodiment of the present invention gives a kind of specific side that information prediction membership customer flow is held according to
Method, as shown in Figure 3, comprising:
S1021. history Tradeshows are obtained, the history Tradeshows include history place of holding exhibition point and history exhibition
Flow.
S1022. the host place of each history exhibition is marked in map.
S1023. label result constructs picture mosaic according to the map, and the picture mosaic marks the external square of minimum of result by obtaining
Shape, and the minimum circumscribed rectangle is split and is obtained.
It include a place of holding exhibition point in each picture mosaic, in any point in the picture mosaic and the mark in the picture mosaic
Remember the distance of result, it is all closer than at a distance from the label result in other picture mosaics.
S1024. the corresponding target figure in host place of this intelligent exhibition is obtained in the minimum circumscribed rectangle
Shape；At any point in the targeted graphical at a distance from the host place of the described time intelligent exhibition, than in other picture mosaics
Label result distance it is all close.
S1025. obtaining targeted graphical and each picture mosaic has the picture mosaic D of overlapping regiont, and calculate targeted graphical and picture mosaic
DtOverlapping region Ct。
S1026. according to formulaCalculate membership customer flow, wherein StFor overlapping region Ct,It is weight
Close region CtThe area of the picture mosaic at place, QtFor the history exhibition flow for corresponding to host place where label result at picture mosaic.
Specifically, the embodiment of the present invention assesses exhibition trade classification by the user behavior information data in crawl network
Relative subject objective attraction, to obtain the attraction force information of exhibition trade classification.In a feasible embodiment
In, the attraction force information for obtaining exhibition trade classification, as shown in Figure 4, comprising:
S1. dynamic behaviour data acquisition system is obtained, the dynamic behaviour data acquisition system includes active data and response data.
The active data is the data directly issued of exhibiter, the response data be for active data comment or
Reply data.
S2. label dictionary corresponding to exhibition trade classification is obtained, and the dynamic row is filtered out according to the label dictionary
For dynamic behaviour data unrelated with exhibition trade classification in data acquisition system.
Specifically, described dynamic if a dynamic behaviour data do not hit any tagged words in label dictionary
State behavioral data is deleted.
Label dictionary is made of term vector, and each term vector corresponds to a kind of exhibition trade classification.
S3. it is split according to logic of propositions to result is filtered out, and obtains the number according to data network aggregate form tissue
It include active data and response data relevant to the active data in each data set according to collection.
Specifically, the logic of propositions can according to region, according to the time or, be configured according to region and time,
The embodiment of the present invention does not limit the specific method of fractionation, and the prior art can be used.
S4. active networks are extracted from total data collection of network.
Specifically, as shown in Figure 5, comprising:
S41. the number of vertex different degree of each data network set is obtained.
The number of vertex different degree can be according to the ranking score meter of the main body of each vertex correspondence of data network set
It calculates and obtains.If main body is the exhibiter of trade classification, ranking score is related with the historical behavior of main body and industry background, can be with
It is obtained, can also be obtained and analyzing its historical behavior by investigation.If main body be other users, ranking score with
Its historical behavior is related, can also be obtained and analyzing its historical behavior.It is specific that the embodiment of the present invention does not limit it
Acquisition modes, higher grade, it is clear that attraction is higher.
S42. the network data set that number of vertex is greater than preset first threshold value is extracted.
S43. it is based on formulaCalculate the degree of correlation for extracting vertex and some term vector in result.
WhereinViFor the data on the vertex, key is the word hit in data by term vector, and the P (key) exists for institute's predicate
Probability in the term vector.
S44. according to the degree of correlation on each vertex, the correlation matrix for extracting network data set in result is obtained.
S45. the element that numerical value in the correlation matrix is greater than default relevance threshold is calculated.
If S46. the element sum is greater than preset attraction force threshold, corresponding collection of network is marked as active
Network.
S5. the quantity of the related active networks of each exhibition trade classification is calculated.
S6. the attraction force information of exhibition trade classification is calculated according to the quantity.
It is appreciated that the quantity of active networks is more under some trade classification, then user's attraction is also bigger, therefore,
The quantity of the corresponding attraction of exhibition trade classification and active networks is positively correlated.In a feasible embodiment, it is positive
The relationship of ratio.According to preset attraction radix, the corresponding membership customer flow of exhibition trade classification be the attraction radix with
The product of the corresponding active networks quantity of the exhibition trade classification.
The embodiment of the present invention gives a kind of intelligent exhibition advertisement placement method, is needed by reasonable prediction intelligence exhibition user
The relationship of the amount of asking and customer flow, judges whether intelligent exhibition reaches exhibition purpose, if needs to carry out publicity early period, and to need
The exhibiter for carrying out publicity early period provides full automatic ad placement services, has preferable practical value.
Further, Fig. 6 shows a kind of hardware knot of equipment for realizing method provided by the embodiment of the present invention
Structure schematic diagram, the equipment can be terminal, mobile terminal or server.As shown in fig. 6, terminal 10 (or
Mobile device 10 or server 10) it may include at one or more (using 102a, 102b ... ... in figures, 102n to show)
(processor 102 can include but is not limited to the processing dress of Micro-processor MCV or programmable logic device FPGA etc. to reason device 102
Set), memory 104 for storing data and the transmitting device 106 for communication function.In addition to this, it can also wrap
Include: display, input/output interface (I/O interface), the port universal serial bus (USB) (can be used as the port of I/O interface
In a port included), network interface, power supply and/or camera.It will appreciated by the skilled person that shown in Fig. 6
Structure be only illustrate, the structure of above-mentioned electronic device is not caused to limit.For example, terminal 10 may also include ratio
More perhaps less component shown in Fig. 6 or with the configuration different from shown in Fig. 6.
It is to be noted that said one or multiple processors 102 and/or other data processing circuits lead to herein
Can often " data processing circuit " be referred to as.The data processing circuit all or part of can be presented as software, hardware, firmware
Or any other combination.In addition, data processing circuit for single independent processing module or all or part of can be integrated to meter
In any one in other elements in calculation machine terminal 10 (or mobile device).As involved in the embodiment of the present application,
The data processing circuit controls (such as the selection for the variable resistance end path connecting with interface) as a kind of processor.
Memory 104 can be used for storing the software program and module of application software, as described in the embodiment of the present invention
Corresponding program instruction/the data storage device of method, the software program that processor 102 is stored in memory 104 by operation
And module realizes above-mentioned method thereby executing various function application and data processing.Memory 104 may include height
Fast random access memory, may also include nonvolatile memory, as one or more magnetic storage device, flash memory or other
Non-volatile solid state memory.In some instances, memory 104 can further comprise remotely located relative to processor 102
Memory, these remote memories can pass through network connection to terminal 10.The example of above-mentioned network includes but not
It is limited to internet, intranet, local area network, mobile radio communication and combinations thereof.
Transmitting device 106 is used to that data to be received or sent via a network.Above-mentioned network specific example may include
The wireless network that the communication providers of terminal 10 provide.In an example, transmitting device 106 includes that a network is suitable
Orchestration (Network Interface Controller, NIC), can be connected by base station with other network equipments so as to
Internet is communicated.In an example, transmitting device 106 can be radio frequency (Radio Frequency, RF) module,
For wirelessly being communicated with internet.
Display can such as touch-screen type liquid crystal display (LCD), the liquid crystal display aloow user with
The user interface of terminal 10 (or mobile device) interacts.
It should be understood that embodiments of the present invention sequencing is for illustration only, do not represent the advantages or disadvantages of the embodiments.
And above-mentioned this specification specific embodiment is described.Other embodiments are within the scope of the appended claims.One
In a little situations, the movement recorded in detail in the claims or step can be executed according to the sequence being different from embodiment and
Still desired result may be implemented.In addition, process depicted in the drawing not necessarily requires the particular order shown or company
Continuous sequence is just able to achieve desired result.In some embodiments, multitasking and parallel processing it is also possible or
It may be advantageous.
All the embodiments in this specification are described in a progressive manner, same and similar portion between each embodiment
Dividing may refer to each other, and each embodiment focuses on the differences from other embodiments.Especially for device and
For server example, since it is substantially similar to the method embodiment, so being described relatively simple, related place is referring to side
The part of method embodiment illustrates.
Those of ordinary skill in the art will appreciate that realizing that all or part of the steps of above-described embodiment can pass through hardware
It completes, relevant hardware can also be instructed to complete by program, the program can store in a kind of computer-readable
In storage medium, storage medium mentioned above can be read-only memory, disk or CD etc..
The foregoing is merely presently preferred embodiments of the present invention, is not intended to limit the invention, it is all in spirit of the invention and
Within principle, any modification, equivalent replacement, improvement and so on be should all be included in the protection scope of the present invention.
Claims (8)
1. a kind of intelligence exhibition advertisement placement method, which is characterized in that the described method includes:
The information of holding of intelligent exhibition is obtained, the information of holding includes holding place and exhibiter's information；
Information prediction membership customer flow is held according to described；
According to the exhibition trade classification results of exhibiter's acquisition of information, the exhibition trade classification results include exhibition trade class
The corresponding user demand flow of other and exhibition trade classification；
The attraction force information of exhibition trade classification is obtained, and ginseng is calculated according to the attraction force information and the membership customer flow
The corresponding membership customer flow of the easy classification of trade fair；
For each exhibition trade classification, judge whether the corresponding membership customer flow of the exhibition trade classification is less than user and needs
Seek flow；
If so, the exhibiter under the prompt exhibition trade classification carries out advertisement dispensing.
2. method according to claim 1, which is characterized in that further include:
In response to the dispensing request that the exhibiter issues, there are the dispensing media of transaction intention for acquisition；
Show the feedback information for the dispensing request for launching media；
In response to selection instruction, there are target transactions to launch media for acquisition；
Obtain the target transaction and launch the history of media and recommend knock-down price, according to the history recommend knock-down price, buying rate and
Selling price generates this transaction recommendation valence；
In response to the confirmation to this transaction recommendation valence as a result, generating transaction two dimensional code, and the transaction two dimensional code is pushed away
It send to target transaction and launches media；
It obtains the target transaction and launches media to the scanning result of the transaction two dimensional code, transaction terminates.
3. according to the method described in claim 2, it is characterized by:
The dispensing request is launched interface by the advertisement and is issued, described to launch the dispensing demand that request includes the exhibiter
With advertisement buying rate；
It further include being requested to dispensing described in each dispensing media releasing, and obtain the response for launching media, the response includes extensively
Accuse selling price.
4. method according to claim 1, it is characterised in that:
According to preset flow radix, the corresponding user demand flow of exhibition trade classification be the flow radix with it is described exhibition
The product of the corresponding exhibiter's quantity of trade classification.
5. according to the method described in claim 1, it is characterized by:
Different dispensing media provide different advertisement putting modes, including video is launched, broadcast is launched, pop-up is launched.
6. according to the method described in claim 1, it is characterized by:
The method of prompt includes prompt information being launched to the registration ID of the exhibiter, and provide advertisement for the exhibiter and launch
Interface；The mark of the exhibiter registering ID and being registered as the exhibiter to the intelligent exhibition.
7. according to the method described in claim 2, it is characterized by:
It launches media to launch using video, the put-on method for launching media are as follows:
Obtain the promotional file of exhibiter；
The promotional file is subjected to feature extraction and mark guidance, to obtain structural data；
The result data are mapped in IP packet, and using IP load as the mapping position of structural data Semantic Indexing；
Promotional file after information resources integration is subjected to the whole network theme popularization.
8. a kind of intelligence exhibition advertisement dispensing device, which is characterized in that the equipment includes processor and memory, the storage
At least one instruction, at least a Duan Chengxu, code set or instruction set, at least one instruction, at least one section are stored in device
Program, code set or instruction set are loaded by processor and to execute a kind of intelligent exhibition as described in any one in claim 1-5 wide
Accuse put-on method.
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