CN108243221A - A kind of information recommendation method and device - Google Patents
A kind of information recommendation method and device Download PDFInfo
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- CN108243221A CN108243221A CN201611218561.4A CN201611218561A CN108243221A CN 108243221 A CN108243221 A CN 108243221A CN 201611218561 A CN201611218561 A CN 201611218561A CN 108243221 A CN108243221 A CN 108243221A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/52—Network services specially adapted for the location of the user terminal
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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Abstract
The application provides a kind of information recommendation method and device, this method include：Obtain the geographical location of client；Business object to be recommended is determined according to the geographical location；The business object is shown in the specified page of the client.Pass through the technical solution of the application, it can be according to the geographical location where client, automatically timely recommend useful information for user, the application range of information recommendation is extended, user demand is met, improves user experience, the real-time of information recommendation is very high, and server improves the recommendation efficiency of server it is recommended that useful information, avoids increasing the burden of server.
Description
Technical Field
The present application relates to the field of internet technologies, and in particular, to an information recommendation method and apparatus.
Background
With the continuous development and popularization of internet technology, the internet brings a great deal of information to users, and therefore the requirements of the users on the information are met. However, with the great increase of the information amount, how to enable the user to obtain the information needed by the user from a large amount of information is the most effective implementation manner of information recommendation, that is, the server can recommend the information of interest of the user to the user according to the information requirement, interest and the like of the user.
Currently, when a user needs to shop in an online shopping mall, the server obtains the destination of the user and recommends information about the shopping mall near the destination to the user before the user departs. Therefore, before the user departs, the user can obtain the information of the market near the destination and plan the self journey according to the information.
However, in the actual shopping process of the user, even if the user has planned his/her own itinerary, the itinerary of the user may need to be adjusted due to the actual location of the user, some circumstances of the store itself, temporary behaviors of the user (such as temporarily changing the itinerary), and the like. However, the existing information recommendation method cannot recommend useful information to the user for such situations, so that the real-time performance of information recommendation is poor, the server can recommend a large amount of useless information, the recommendation efficiency of the server is low, and the load of the server is increased.
Disclosure of Invention
The application provides an information recommendation method, which is applied to a server and comprises the following steps:
acquiring the geographic position of a client;
determining a service object to be recommended according to the geographic position;
and displaying the business object on a specified page of the client.
The application provides an information recommendation method, which is applied to a client side and comprises the following steps:
sending the geographical position of the client to a server so that the server determines a service object to be recommended according to the geographical position;
receiving the information of the service object sent by the server;
and displaying the business object on a designated page by using the information of the business object.
The application provides an information recommendation method, which is applied to a server and comprises the following steps:
acquiring the geographic position of a client, wherein the geographic position comprises an offline geographic position;
determining a shortcut entrance for the client according to the geographic position;
and displaying the shortcut entrance on a home page of the client so that a user completes a first operation in line and a second operation in line according to the shortcut entrance.
The application provides an information recommendation method, which is applied to a server and comprises the following steps:
acquiring the geographic position of a client, wherein the geographic position comprises an offline geographic position;
determining a shortcut entrance for the client according to the geographic position; the quick entrance comprises a quick entrance corresponding to a target object agreed in advance, and the target object is specifically a designated business district, a designated market in the designated business district, or a designated shop in the designated market in the designated business district;
and displaying the shortcut entrance on a home page of the client so that a user completes a first operation in line and a second operation in line according to the shortcut entrance.
The application provides an information recommendation device, is applied to the server, the device includes:
the acquisition module is used for acquiring the geographic position of the client;
the determining module is used for determining a service object to be recommended according to the geographic position;
and the display module is used for displaying the business object on the appointed page of the client.
The application provides an information recommendation device, is applied to the customer end, the device includes:
the sending module is used for sending the geographic position of the client to a server so that the server can determine a service object to be recommended according to the geographic position;
the receiving module is used for receiving the information of the business object sent by the server;
and the display module is used for displaying the business object on a designated page by utilizing the information of the business object.
The application provides an information recommendation device, is applied to the server, the device includes:
the acquisition module is used for acquiring the geographic position of the client, wherein the geographic position comprises an offline geographic position;
the determining module is used for determining a shortcut entrance aiming at the client according to the geographic position;
and the display module is used for displaying the shortcut entrance on a home page of the client so that a user can complete the first operation in line and the second operation in line according to the shortcut entrance.
The application provides an information recommendation device, is applied to the server, the device includes:
the acquisition module is used for acquiring the geographic position of the client, wherein the geographic position comprises an offline geographic position;
the determining module is used for determining a shortcut entrance aiming at the client according to the geographic position; the quick entrance comprises a quick entrance corresponding to a target object agreed in advance, and the target object is specifically a designated business district, a designated market in the designated business district, or a designated shop in the designated market in the designated business district;
and the display module is used for displaying the shortcut entrance on a home page of the client so that a user can complete the first operation in line and the second operation in line according to the shortcut entrance.
Based on the technical scheme, in the embodiment of the application, the server acquires the real-time geographic position of the client, determines the quick entry to be recommended based on the geographic position, and if the user clicks the quick entry, the user is shown to be interested in the content of the quick entry, so that the service information corresponding to the quick entry can be sent to the client, and the client can display the service information. Therefore, useful information can be automatically and timely recommended to the user according to the geographic position of the client, the application range of information recommendation is expanded, the user requirements are met, the user experience is improved, the real-time performance of information recommendation is high, the server recommends the information useful to the user, the recommendation efficiency of the server is improved, and the increase of the burden of the server is avoided.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments of the present application or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments described in the present application, and other drawings can be obtained by those skilled in the art according to the drawings.
FIG. 1 is a schematic diagram of an application scenario in an embodiment of the present application;
FIG. 2 is a flow chart of an information recommendation method in one embodiment of the present application;
FIG. 3 is a flow chart of a method for information recommendation in another embodiment of the present application;
FIG. 4 is a flow chart of a method of information recommendation in another embodiment of the present application;
FIG. 5 is a flow chart of a method of information recommendation in another embodiment of the present application;
FIGS. 6A-6E are schematic diagrams of information recommendations in one embodiment of the present application;
FIG. 7 is a hardware block diagram of a server in one embodiment of the present application;
fig. 8 is a block diagram of an information recommendation apparatus according to an embodiment of the present application;
fig. 9 is a block diagram of an information recommendation apparatus according to another embodiment of the present application;
fig. 10 is a block diagram of an information recommendation apparatus according to another embodiment of the present application;
FIG. 11 is a diagram of a hardware configuration of a client in one embodiment of the present application;
fig. 12 is a block diagram of an information recommendation device according to an embodiment of the present application.
Detailed Description
The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in this application and the claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein is meant to encompass any and all possible combinations of one or more of the associated listed items.
It is to be understood that although the terms first, second, third, etc. may be used herein to describe various information, such information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, first information may also be referred to as second information, and similarly, second information may also be referred to as first information, without departing from the scope of the present application. Depending on the context, moreover, the word "if" may be used is interpreted as "at … …," or "when … …," or "in response to a determination.
The embodiment of the application provides an information recommendation method, which can be applied to a system comprising a client and a server, and is a schematic structural diagram of the system as shown in fig. 1. The client may be an APP (Application) on a terminal device (e.g., a PC (Personal Computer), a notebook Computer, a mobile terminal, etc.), or may be a browser on the terminal device, the type of the client is not limited, and all clients capable of accessing the server are within the protection scope of the embodiment of the present Application. The server is a device with an information recommendation function, for example, the server may be a data platform, an e-commerce platform, or the like, and the type of the server is not limited, and all devices with an information recommendation function are within the protection scope of the embodiment of the present application. Referring to fig. 2, which is a flowchart of an information recommendation method in an embodiment of the present application, the method may be applied to a server, and the method may include the following steps:
step 201, obtaining the geographic location of the client.
Step 202, determining a business object to be recommended according to the geographic position.
Step 203, displaying the business object on the designated page of the client.
In an example, the execution sequence is only an example given for convenience of description, and in practical applications, the execution sequence between the steps may also be changed, and the execution sequence is not limited.
For step 201, in an example, the client may send the geographic location of the client (i.e., the geographic location of the terminal device where the client is located) to the server, so that the server acquires the geographic location of the client. For example, a GPS (Global Positioning System) located on the terminal device may acquire the geographic position, and the client may transmit the geographic position to the server.
The geographic location of the client may include, but is not limited to: latitude and longitude information of the client.
In one example, the geographic location may include an offline geographic location, such as when a user browses merchandise, a client may send the geographic location of the client to a server. The geographic location may be sent to the server by the client when scanning a format code (such as a two-dimensional code) of a commodity, for example, when a user views a commodity of interest, the two-dimensional code of the commodity may be scanned, thereby triggering sending of the geographic location of the client to the server; or the geographic location may be sent to the server by the client when the client arrives at the specified area, for example, latitude and longitude information of the specified area may be configured on the client, and when the client is located in the latitude and longitude information, it indicates that the client has arrived at the specified area, thereby triggering sending of the geographic location of the client to the server, where the specified area may be a specified business district, or may be a specified mall in the specified business district, or may be a specified shop in a specified mall in the specified business district, or the like.
With respect to step 202, in one example, the process of "determining the business object to be recommended according to the geographic location" may include, but is not limited to, the following: determining POI (Point of interest) information to be recommended according to the geographic position; and generating a business object corresponding to the POI information.
In one example, the process of "determining POI information to be recommended according to the geographical location" may include, but is not limited to, the following: determining the geographical position of each POI information in the candidate POI list; and determining POI information to be recommended according to the geographic position of the client and the geographic position of each POI information. For the determined POI information to be recommended, the distance between the geographic position of the POI information to be recommended and the geographic position of the client is smaller than a preset value (for example, the preset value may be 500 meters, 300 meters, and the like).
In the process of "determining the geographic position (such as longitude and latitude information) of each piece of POI information in the candidate POI list", a plurality of pieces of POI information may be configured in advance in the candidate POI list, and details are not described herein for the configuration mode of the plurality of pieces of POI information. Each POI information may include, but is not limited to: name, category, latitude and longitude, etc., for example, the category may be a mall, an attraction, a restaurant, a hotel, etc., and the corresponding name may be a mall name, an attraction name, a restaurant name, a hotel name, etc. Based on the longitude and latitude of the POI information, the geographic position of each POI information in the candidate POI list can be determined.
In the process of determining the POI information to be recommended according to the geographical position of the client and the geographical position of each POI information, for each POI information, the distance between the geographical position of the client and the geographical position of the POI information may be compared, and if the distance is smaller than a preset value, the POI information is determined as the preselected POI information, so that one or more preselected POI information may be determined. Further, POI information to be recommended (for example, one or at least two POI information) may be selected from all the preselected POI information, and the specific selection manner may be a random selection manner or another selection manner, which is not limited to this.
In one example, the process of "determining POI information to be recommended according to the geographical location" may include, but is not limited to, the following: firstly, determining the service type (such as a shopping mall, an attraction, a restaurant and a hotel) of the client, and then determining POI information to be recommended which is matched with the service type according to the geographic position.
After the service type of the client is determined, POI information matching the service type may be selected from the candidate POI list, for example, when the service type of the client is a shopping mall, POI information with a category of the shopping mall is selected from the candidate POI list, and then, the geographical location of each POI information with the category of the shopping mall is determined. And then, determining POI information to be recommended for the geographical position of each POI information of the shopping mall according to the geographical position and category of the client. And for the determined POI information to be recommended, the distance between the geographical position of the POI information to be recommended and the geographical position of the client is smaller than a preset value.
The method comprises the steps of determining POI information to be recommended according to the geographical position of a client and the geographical position of each POI information with the category as a market, comparing the distance between the geographical position of the client and the geographical position of the POI information for each POI information with the category as a market, and determining the POI information as preselected POI information if the distance is smaller than a preset value, so that one or more pieces of preselected POI information can be determined. Further, the POI information to be recommended (e.g., one or at least two POI information) may be selected from all the preselected POI information, and the POI information to be recommended is the POI information of the market, and the specific selection manner may be a random selection manner or other selection manners, which is not limited to this.
In one example, for a process of "generating a business object corresponding to POI information", the business object may include a shortcut entry, which includes but is not limited to: a page portal, or a navigation portal, or a function portal, including but not limited to: a payment portal, or a recommendation portal, or a photo price comparison portal, etc. For example, the POI information is AAA mall, and the business object may be a page portal including "AAA mall", a navigation portal including "AAA mall", and a function portal including "AAA mall".
For step 203, in an example, for the process of "displaying the business object on the specified page of the client", the display form of the business object may be a top pop frame manner, or a floating button manner, or an intra-page insert manner, etc. Based on this, the process of displaying the business object on the specified page of the client can include, but is not limited to, the following ways: displaying the business object on a designated page of the client in a top pop frame mode; or, the business object is displayed on the appointed page of the client in a floating button mode; or, the business object is displayed on the appointed page of the client by the mode of inserting in the page.
The specific page specifically includes but is not limited to: the home page or the current browsing page of the client.
In one example, the server may send information of the business object to the client to cause the client to display the business object on a designated page. Further, for the process of "displaying the business object on the specified page of the client in the top pop frame manner", the information of the business object that the server may send to the client may include an instruction command of the top pop frame, so that the client displays the business object on the specified page in the top pop frame manner. For the process of displaying the business object on the designated page of the client in the floating button mode, the information of the business object that the server can send to the client may include an instruction command of the floating button, so that the client displays the business object on the designated page in the floating button mode. For the process of "displaying the business object on the specified page of the client by the intra-page insertion manner", the information of the business object that the server may send to the client may include an instruction command inserted in the page, so that the client displays the business object on the specified page by the intra-page insertion manner.
In an example, after the server displays the service object on the designated page of the client, if the server can receive an access request of the service object sent by the client, the server may also send service information corresponding to the service object to the client, so that the client displays the service information.
In one example, after the business object is displayed on a designated page of the client, if the client receives an operation command that the user clicks the business object, the client sends an access request of the business object to the server. When receiving an access request of the business object sent by the client, the server can send the business information corresponding to the business object to the client, so that the client displays the business information.
When the service object is a page entry, the service information may be a mall page (including contents such as detailed description of mall), a store page (including contents such as detailed description of store), a scenic spot page (including contents such as detailed description of scenic spot), a restaurant page (including contents such as detailed description of restaurant), a hotel page (including contents such as detailed description of hotel), and the like. When the business object is a navigation portal, the business information may be navigation data (e.g., a map, indoor navigation, etc.) from the current geographic location of the client to a destination (e.g., a mall, a scenic spot, a restaurant, a hotel, etc.). When the service object is a function portal, taking the function portal as a payment portal as an example, the service information may be related data of offline payment. Of course, the above process only gives a few examples of the service information, and may also be other service information, and the service information is not limited.
Based on the technical scheme, in the embodiment of the application, the server acquires the real-time geographic position of the client, determines the POI information to be recommended based on the geographic position, displays the shortcut entry corresponding to the POI information on the designated page of the client, and if the user clicks the shortcut entry, the user is shown to be interested in the content of the shortcut entry, so that the service information corresponding to the shortcut entry is sent to the client, and the client displays the service information. Therefore, useful information can be automatically and timely recommended to the user according to the geographic position of the client, the application range of information recommendation is expanded, the user requirements are met, the user experience is improved, the real-time performance of information recommendation is high, the useful information is recommended by the server, the recommendation efficiency of the server is improved, and the increase of the burden of the server is avoided. In addition, a shortcut entrance under a real-time scene is provided on a designated page of the client, so that a user can shorten the operation path of the user, improve the operation efficiency and optimize the experience of the client assisting in shopping in an online scene by opening the client.
Based on the same application concept as the above method, referring to fig. 3, which is a flowchart of an information recommendation method in the embodiment of the present application, the method may be applied to a client, and the method may include the following steps:
step 301, sending the geographic location of the client to a server, so that the server determines a service object to be recommended according to the geographic location, where a specific determination process may refer to a flow shown in fig. 2.
Step 302, receiving the information of the service object sent by the server.
Step 303, displaying the business object on a designated page by using the information of the business object.
In an example, the execution sequence is only an example given for convenience of description, and in practical applications, the execution sequence between the steps may also be changed, and the execution sequence is not limited.
With respect to step 301, in an example, the client may send the geographic location of the client (i.e., the geographic location of the terminal device where the client is located) to the server, for example, a GPS located on the terminal device may obtain the geographic location, and the client may send the geographic location to the server.
The geographic location of the client may include, but is not limited to: latitude and longitude information of the client.
In one example, the geographic location may include an offline geographic location, such as when a user browses merchandise, a client may send the geographic location of the client to a server. The geographic location may be sent to the server by the client when scanning a format code (such as a two-dimensional code) of a commodity, for example, when a user views a commodity of interest, the two-dimensional code of the commodity may be scanned, thereby triggering sending of the geographic location of the client to the server; or the geographic location may be sent to the server by the client when the client arrives at the specified area, for example, latitude and longitude information of the specified area may be configured on the client, and when the client is located in the latitude and longitude information, it indicates that the client has arrived at the specified area, thereby triggering sending of the geographic location of the client to the server, where the specified area may be a specified business district, or may be a specified mall in the specified business district, or may be a specified shop in a specified mall in the specified business district, or the like.
For steps 302 and 303, the business object includes a shortcut entry, which includes but is not limited to a page entry, or a navigation entry, or a function entry, which includes but is not limited to a payment entry, or a recommendation entry, or a photo price comparison entry, etc. For example, a business object may be a page portal containing "AAA mall", a navigation portal containing "AAA mall", a function portal containing "AAA mall".
In one example, the business object may be displayed in a top pop frame mode, a floating button mode, an intra-page insert mode, or the like. The process of displaying the business object on the designated page by using the information of the business object may include, but is not limited to, the following ways: if the information of the business object comprises an indication command of a top pop frame, displaying the business object on a designated page in a top pop frame mode; or if the information of the business object comprises an indication command of a floating button, displaying the business object on a designated page in a floating button mode; or, if the information of the business object includes an instruction command inserted in the page, the business object is displayed on the designated page in an intra-page insertion manner.
The specific page specifically includes but is not limited to: the home page or the current browsing page of the client.
In one example, after the client displays the business object on the designated page by using the information of the business object, and receives an operation command that the user clicks the business object, the client sends an access request of the business object to the server, so that the server obtains the business information corresponding to the business object. And receiving the service information corresponding to the service object returned by the server, and displaying the service information on the page of the client.
The page of the client specifically includes but is not limited to: the current browsing page of the client.
When the service object is a page entry, the service information may be a mall page (including contents such as detailed description of mall), a store page (including contents such as detailed description of store), a scenic spot page (including contents such as detailed description of scenic spot), a restaurant page (including contents such as detailed description of restaurant), a hotel page (including contents such as detailed description of hotel), and the like. When the business object is a navigation portal, the business information may be navigation data (e.g., a map, indoor navigation, etc.) from the current geographic location of the client to a destination (e.g., a mall, a scenic spot, a restaurant, a hotel, etc.). When the service object is a function portal, taking the function portal as a payment portal as an example, the service information may be related data of offline payment. Of course, the above process only gives a few examples of the service information, and may also be other service information, and the service information is not limited.
Based on the technical scheme, in the embodiment of the application, the server acquires the real-time geographic position of the client, determines the POI information to be recommended based on the geographic position, displays the shortcut entry corresponding to the POI information on the designated page of the client, and if the user clicks the shortcut entry, the user is shown to be interested in the content of the shortcut entry, so that the service information corresponding to the shortcut entry is sent to the client, and the client displays the service information. Therefore, useful information can be automatically and timely recommended to the user according to the geographic position of the client, the application range of information recommendation is expanded, the user requirements are met, the user experience is improved, the real-time performance of information recommendation is high, the useful information is recommended by the server, the recommendation efficiency of the server is improved, and the increase of the burden of the server is avoided. In addition, a shortcut entrance under a real-time scene is provided on a designated page of the client, so that a user can shorten the operation path of the user, improve the operation efficiency and optimize the experience of the client assisting in shopping in an online scene by opening the client.
Based on the same application concept as the above method, referring to fig. 4, which is a flowchart of an information recommendation method in an embodiment of the present application, the method may be applied to a server, and the method may include the following steps:
step 401, obtaining the geographic position of the client, where the geographic position includes an offline geographic position.
Step 402, determining a shortcut entry for the client according to the geographic location.
And step 403, displaying the shortcut entry on the home page of the client, so that the user can complete the first operation in line and the second operation in line according to the shortcut entry.
In an example, the execution sequence is only an example given for convenience of description, and in practical applications, the execution sequence between the steps may also be changed, and the execution sequence is not limited.
For step 401, in an example, the geographic location may be sent to the server by the client when scanning a format code (such as a two-dimensional code) of a commodity, for example, when the user is watching a commodity of interest, the two-dimensional code of the commodity may be scanned, so as to trigger the client to send the geographic location of the client to the server; or the geographic location may be sent to the server by the client when the client arrives at the specified area, for example, latitude and longitude information of the specified area may be configured on the client, and when the client is located in the latitude and longitude information, it indicates that the client has arrived at the specified area, thereby triggering the client to send the geographic location of the client to the server, where the specified area may be a specified business district, or may be a specified mall in the specified business district, or may be a specified shop in the specified business district, or the like.
For step 402, in an example, for the process of "determining a shortcut portal for the client according to the geographic location", see step 202, which is not described herein again. In addition, the shortcut entrance is specifically: a page portal, or a navigation portal, or a function portal, including but not limited to: a payment portal, or a recommendation portal, or a photo price comparison portal, etc. For example, the shortcut portal may be a page portal containing "AAA mall", a navigation portal containing "AAA mall", a function portal containing "AAA mall".
In step 403, in an example, by displaying the shortcut entry on the home page of the client, the user can complete the first operation under the line and the second operation on the line according to the shortcut entry, so that the fusion of the first operation under the line and the second operation on the line is completed, and the user experience is improved. For example, when the shortcut portal is a navigation portal including "AAA mall", the user can locate "AAA mall" based on the navigation portal and find the location of "AAA mall", and the navigation operation is completed (second operation on line). After the AAA shopping mall is reached, the user can be assisted to complete the operations of commodity browsing, commodity selection and the like (the first offline operation). Based on the payment portal, the user can also complete the operation of payment of the goods and the like (the second operation on the line). The above is only to give a few operation examples, and the practical application is not limited to this, and the operation is not limited to this.
Based on the same application concept as the method described above, referring to fig. 5, which is a flowchart of an information recommendation method in the embodiment of the present application, the method may be applied to a server, and the method may include the following steps:
step 501, obtaining the geographic position of the client, wherein the geographic position comprises an offline geographic position.
Step 502, determining a shortcut entrance for the client according to the geographic location. The quick entrance comprises a quick entrance corresponding to a target object agreed in advance, and the target object is specifically a designated business district, a designated market in the designated business district, or a designated shop in the designated market in the designated business district.
Step 503, displaying the shortcut entry on the home page of the client, so that the user completes the first operation in line and the second operation in line according to the shortcut entry.
In an example, the execution sequence is only an example given for convenience of description, and in practical applications, the execution sequence between the steps may also be changed, and the execution sequence is not limited.
For step 501, in an example, the geographic location may be sent to the server by the client when scanning a format code (such as a two-dimensional code) of a commodity, for example, when the user is watching a commodity of interest, the two-dimensional code of the commodity may be scanned, so as to trigger the client to send the geographic location of the client to the server; or the geographic location may be sent to the server by the client when the client arrives at the specified area, for example, latitude and longitude information of the specified area may be configured on the client, and when the client is located in the latitude and longitude information, it indicates that the client has arrived at the specified area, thereby triggering the client to send the geographic location of the client to the server, where the specified area may be a specified business district, or may be a specified mall in the specified business district, or may be a specified shop in the specified business district, or the like.
Referring to step 502, in an example, referring to step 202, a process of "determining a shortcut portal for the client according to the geographic location" is not described herein. In addition, the shortcut entrance is specifically: a page portal, or a navigation portal, or a function portal, including but not limited to: a payment portal, or a recommendation portal, or a photo price comparison portal, etc. Moreover, the shortcut entrance may include a shortcut entrance corresponding to a pre-agreed target object, where the target object is specifically a designated business district, a designated mall in the designated business district, or a designated shop in the designated mall in the designated business district.
For example, the client and the server agree in advance that the target object is the designated store 1 in the designated mall AAA in the designated mall a (which indicates that the user needs to purchase goods at the designated store 1 and is provided to the server by the client before the user leaves or during the purchase process), based on which, when the server generates the shortcut portal, the shortcut portal may be a page portal including "the designated store 1 in the designated mall AAA in the designated mall a", a navigation portal including "the designated store 1 in the designated mall AAA in the designated mall a", and a function portal including "the designated store 1 in the designated mall AAA in the designated mall a".
For step 503, in an example, by displaying the shortcut entry on the home page of the client, the user can complete the first operation under the line and the second operation on the line according to the shortcut entry, so that the fusion of the first operation under the line and the second operation on the line is completed, and the user experience is improved.
The technical solution of the embodiment of the present application is described in detail below with reference to specific application scenarios. In the application scenario, the service type of the client is a shopping mall, that is, the client is an APP of a shopping category, and the client can assist the user in completing offline activities related to shopping, such as offline wholesale, offline shopping and the like. Of course, the service type of the client may also be other types such as scenic spots, restaurants, hotels, and the like, which is not limited in the embodiment of the present application, and the following description will be given by taking the example that the service type is a mall as an example.
In the application scenario, in an example, the flow of the information recommendation method is as follows:
step 1, after the user opens the client, the client displays the home page to the user, as shown in fig. 6A. In fig. 6A, "111", "222", "333", "444", "555", and the like are original contents of the top page.
And 2, the client acquires the current geographic position and sends the geographic position to the server.
And step 3, the server determines POI information to be recommended according to the geographic position.
In one example, the server may determine a service type of the client, i.e., "mall", and then determine POI information to be recommended that matches the service type according to the geographic location. Specifically, after determining that the service type of the client is "market", the server selects POI information matching the service type from the candidate POI list, that is, POI information of which the category is market. And then, the server determines the geographical position of each POI information with the category of the market, and determines the POI information to be recommended according to the geographical position of the client and the geographical position of each POI information with the category of the market. And for the determined POI information to be recommended, the distance between the geographical position of the POI information to be recommended and the geographical position of the client is smaller than a preset value.
In the process of determining the POI information to be recommended according to the geographic position of the client and the geographic position of each POI information with the category as the market, the distance between the geographic position of the client and the geographic position of the POI information can be compared for each POI information with the category as the market, and if the distance is smaller than a preset value, the POI information is determined as the preselected POI information, so that at least one preselected POI information can be determined. And then, selecting POI information to be recommended from all the preselected POI information, wherein the POI information to be recommended is the POI information of the market, and the specific selection mode can be a random selection mode or other modes, which is not limited to this. For convenience of description, the POI information to be recommended is AAA mall as an example.
And 4, the server generates a shortcut entrance corresponding to the POI information. Wherein the shortcut entry may include, but is not limited to: a page portal, or a navigation portal, or a function portal, and the function portal may include, but is not limited to: a payment portal, or a recommendation portal, or a photo price comparison portal, etc.
For example, if the POI information is AAA mall, the shortcut portal may be a page portal containing "AAA mall", or a navigation portal containing "AAA mall", or a function portal containing "AAA mall".
And 5, the server displays the shortcut entrance on the home page or the current browsing page of the client.
In one example, the display format of the shortcut entries includes, but is not limited to, a top pop-up box format, or a floating button format, or an intra-page insert format, etc. Based on this, the process for "the server displays the shortcut entry on the top page or the current browsing page of the client" may include, but is not limited to, the following ways: the server sends information of the shortcut entry to the client, and the information of the shortcut entry may include an instruction command of a top pop frame, so that the client displays the shortcut entry on the top page or the currently browsed page in a top pop frame manner, as shown in fig. 6B, which is an example that the client displays the shortcut entry (e.g., a page entry of an "AAA mall") on the top page in a top pop frame manner. Or, the server sends information of the shortcut entry to the client, and the information of the shortcut entry may include an instruction command of a floating button, so that the client displays the shortcut entry on the top page or the currently browsed page in a floating button manner, as shown in fig. 6C, which is an example in which the client displays the shortcut entry on the top page in a floating button manner. Or, the server sends information of the shortcut entry to the client, and the information of the shortcut entry may include an instruction command inserted in the page, so that the client displays the shortcut entry on the top page or the currently browsed page in an intra-page insertion manner, as shown in fig. 6D, which is an example in which the client displays the shortcut entry on the top page in an intra-page insertion manner.
And 6, after the client displays the shortcut entrance on the home page or the current browsing page, if an operation command that the user clicks the shortcut entrance is received, sending an access request of the shortcut entrance to the server.
And 7, when receiving the access request of the shortcut entrance sent by the client, the server determines the service information corresponding to the shortcut entrance and sends the service information corresponding to the shortcut entrance to the client.
And 8, displaying the service information on the current browsing page by the client.
When the shortcut entry is a page entry, the service information may be a shopping mall page, as shown in fig. 6E. When the shortcut entry is a navigation entry, the service information may be navigation data from the current geographic location of the client to the destination, which is not limited to this. When the shortcut portal is a function portal, taking the function portal as a payment portal as an example, the service information may be related data of offline payment, which is not limited to this.
Based on the same application concept as the method, the embodiment of the present application further provides an information recommendation device 120, where the information recommendation device 120 is applied to the server 10. The information recommendation device 120 may be implemented by software, or may be implemented by hardware, or a combination of hardware and software. A logical means, implemented in software for example, is formed by the processor 11 of the server 10 reading corresponding computer program instructions in the non-volatile memory 12. From a hardware aspect, as shown in fig. 7, the hardware structure of the server 10 where the information recommendation device 120 is located is shown, and besides the processor 11 and the nonvolatile memory 12 shown in fig. 7, the server 10 may further include other hardware, such as a forwarding chip, a network interface, and a memory, which are responsible for processing a message; the server 10 may also be a distributed device in terms of hardware architecture, and may include multiple interface cards to extend message processing at the hardware level.
As shown in fig. 8, a block diagram of an information recommendation apparatus according to the present application includes:
an obtaining module 1201, configured to obtain a geographic location of a client;
a determining module 1202, configured to determine a service object to be recommended according to the geographic location;
a display module 1203, configured to display the service object on a specified page of the client.
In an example, the determining module 1202 is specifically configured to determine, according to the geographic location, point of interest POI information to be recommended in a process of determining a business object to be recommended according to the geographic location; generating a business object corresponding to the POI information; further, in the process of determining POI information to be recommended according to the geographic location, the determining module 1202 is specifically configured to: determining the geographical position of each POI information in the candidate POI list; determining POI information to be recommended according to the geographic position of the client and the geographic position of each POI information; the distance between the geographic position of the POI information to be recommended and the geographic position of the client is smaller than a preset value; and/or, the determining module 1202 is specifically configured to: determining the service type of the client; and determining POI information to be recommended matched with the service type according to the geographic position.
The display module 1203 is specifically configured to display the business object on the specified page of the client in a top pop frame manner in the process of displaying the business object on the specified page of the client; or, displaying the business object on a specified page of the client in a floating button mode; or, displaying the business object on a specified page of the client in an intra-page insertion mode;
the display module 1203 is further configured to receive an access request for the business object sent by the client after the business object is displayed on a specified page of the client; sending the service information corresponding to the service object to the client so that the client displays the service information;
wherein the business object specifically includes: a shortcut entrance;
the shortcut entrance specifically comprises: a page entry, or a navigation entry, or a function entry;
the specified page specifically comprises: the home page or the current browsing page of the client.
As shown in fig. 9, a structure diagram of an information recommendation apparatus according to the present application includes:
an obtaining module 1204, configured to obtain a geographic location of the client, where the geographic location includes an offline geographic location; the geographic position is sent to the server by the client when the client scans the format code of the commodity; or the client is sent to the server when reaching a specified area;
a determining module 1205, configured to determine a shortcut entry for the client according to the geographic location; the shortcut entrance specifically comprises: a page entry, or a navigation entry, or a function entry;
a display module 1206, configured to display the shortcut entry on a home page of the client, so that the user completes a first operation in line and a second operation in line according to the shortcut entry.
As shown in fig. 10, a block diagram of an information recommendation apparatus according to the present application includes:
an obtaining module 1207, configured to obtain a geographic location of a client, where the geographic location includes an offline geographic location; the geographic position is sent to the server by the client when the client scans the format code of the commodity; or the client is sent to the server when reaching a specified area;
a determining module 1208, configured to determine a shortcut entry for the client according to the geographic location; the quick entrance comprises a quick entrance corresponding to a target object agreed in advance, and the target object is specifically a designated business district, a designated market in the designated business district, or a designated shop in the designated market in the designated business district; the shortcut entrance specifically comprises: a page entry, or a navigation entry, or a function entry;
a display module 1209, configured to display the shortcut entry on a home page of the client, so that the user completes a first operation in a line and a second operation in the line according to the shortcut entry.
Based on the same application concept as the method, the embodiment of the present application further provides an information recommendation apparatus 220, where the information recommendation apparatus 220 is applied to the client 20. The information recommendation device 220 may be implemented by software, or may be implemented by hardware, or a combination of hardware and software. A logical device, implemented in software for example, is formed by the processor 21 of the client 20 reading corresponding computer program instructions in the non-volatile memory 22. From a hardware level, as shown in fig. 11, the hardware structure of the client 20 where the information recommendation device 220 is located is shown, and besides the processor 21 and the nonvolatile memory 22 shown in fig. 11, the client 20 may further include other hardware, such as a forwarding chip, a network interface, and a memory, which are responsible for processing a message; the client 20 may also be a distributed device in terms of hardware structure, and may include a plurality of interface cards to extend the message processing at the hardware level.
As shown in fig. 12, a block diagram of an information recommendation apparatus according to the present application includes:
a sending module 2201, configured to send the geographic location of the client to a server, so that the server determines a service object to be recommended according to the geographic location;
a receiving module 2202, configured to receive information of the service object sent by the server;
a display module 2203, configured to display the business object on a designated page by using the information of the business object.
The display module 2203 is specifically configured to, in a process of displaying a service object on a specified page by using the information of the service object, display the service object on the specified page in a top pop frame manner if the information of the service object includes an instruction command for a top pop frame; or if the information of the business object comprises an indication command of a floating button, displaying the business object on the appointed page in a floating button mode; or if the information of the business object comprises an indication command inserted in a page, displaying the business object on the specified page in an in-page insertion mode;
the sending module 2201 is further configured to, after the display module displays the business object on the designated page by using the information of the business object, send an access request of the business object to the server after receiving an operation command that the user clicks the business object, so that the server obtains the business information corresponding to the business object; the receiving module 2202 is further configured to receive service information corresponding to the service object returned by the server; the display module 2203 is further configured to display the service information on a page of the client;
wherein the business object specifically includes: a shortcut entrance;
the shortcut entrance specifically comprises: a page entry, or a navigation entry, or a function entry;
the specified page specifically comprises: the home page or the current browsing page of the client.
The systems, devices, modules or units illustrated in the above embodiments may be implemented by a computer chip or an entity, or by a product with certain functions. A typical implementation device is a computer, which may take the form of a personal computer, laptop computer, cellular telephone, camera phone, smart phone, personal digital assistant, media player, navigation device, email messaging device, game console, tablet computer, wearable device, or a combination of any of these devices.
For convenience of description, the above devices are described as being divided into various units by function, and are described separately. Of course, the functionality of the units may be implemented in one or more software and/or hardware when implementing the present application.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
Furthermore, these computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (which may include, but is not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The above description is only an example of the present application and is not intended to limit the present application. Various modifications and changes may occur to those skilled in the art. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present application should be included in the scope of the claims of the present application.
Claims (22)
1. An information recommendation method applied to a server is characterized by comprising the following steps:
acquiring the geographic position of a client;
determining a service object to be recommended according to the geographic position;
and displaying the business object on a specified page of the client.
2. The method of claim 1,
the process of determining the service object to be recommended according to the geographic position specifically includes:
determining POI (point of interest) information to be recommended according to the geographic position;
and generating a business object corresponding to the POI information.
3. The method of claim 2,
the process of determining POI information to be recommended according to the geographic location specifically includes:
determining the geographical position of each POI information in the candidate POI list;
determining POI information to be recommended according to the geographic position of the client and the geographic position of each POI information; and the distance between the geographical position of the POI information to be recommended and the geographical position of the client is smaller than a preset value.
4. The method of claim 2,
the process of determining POI information to be recommended according to the geographic location specifically includes:
determining the service type of the client;
and determining POI information to be recommended matched with the service type according to the geographic position.
5. The method of claim 1,
the process of displaying the business object on the specified page of the client specifically includes:
displaying the business object on a designated page of the client in a top pop frame mode; or,
displaying the business object on a designated page of the client in a floating button mode; or,
and displaying the business object on a specified page of the client in an in-page insertion mode.
6. The method of claim 1, wherein after displaying the business object on a designated page of the client, the method further comprises:
receiving an access request aiming at the business object sent by the client;
and sending the service information corresponding to the service object to the client so as to enable the client to display the service information.
7. The method according to any one of claims 1 to 6,
the business object specifically includes: a shortcut entrance;
the shortcut entrance specifically comprises: a page entry, or a navigation entry, or a function entry;
the specified page specifically comprises: the home page or the current browsing page of the client.
8. An information recommendation method applied to a client is characterized by comprising the following steps:
sending the geographical position of the client to a server so that the server determines a service object to be recommended according to the geographical position;
receiving the information of the service object sent by the server;
and displaying the business object on a designated page by using the information of the business object.
9. The method according to claim 8, wherein the process of displaying the business object on a designated page using the information of the business object specifically includes:
if the information of the business object comprises an indication command of a top pop frame, displaying the business object on the designated page in a top pop frame mode; or,
if the information of the business object comprises an indication command of a floating button, displaying the business object on the appointed page in a floating button mode; or,
and if the information of the business object comprises an indication command inserted in the page, displaying the business object on the specified page in an in-page insertion mode.
10. The method of claim 8, wherein after displaying the business object on a designated page using the information of the business object, the method further comprises:
after receiving an operation command that a user clicks the business object, sending an access request of the business object to the server so that the server acquires business information corresponding to the business object;
receiving service information corresponding to the service object returned by the server;
and displaying the service information on a page of the client.
11. The method according to any one of claims 8 to 10,
the business object specifically includes: a shortcut entrance;
the shortcut entrance specifically comprises: a page entry, or a navigation entry, or a function entry;
the specified page specifically comprises: the home page or the current browsing page of the client.
12. An information recommendation method applied to a server is characterized by comprising the following steps:
acquiring the geographic position of a client, wherein the geographic position comprises an offline geographic position;
determining a shortcut entrance for the client according to the geographic position;
and displaying the shortcut entrance on a home page of the client so that a user completes a first operation in line and a second operation in line according to the shortcut entrance.
13. The method of claim 12,
the geographic position is sent to the server by the client when the client scans the format code of the commodity; or the client is sent to the server when reaching a specified area;
the shortcut entrance specifically comprises: a page portal, or a navigation portal, or a function portal.
14. An information recommendation method applied to a server is characterized by comprising the following steps:
acquiring the geographic position of a client, wherein the geographic position comprises an offline geographic position;
determining a shortcut entrance for the client according to the geographic position; the quick entrance comprises a quick entrance corresponding to a target object agreed in advance, and the target object is specifically a designated business district, a designated market in the designated business district, or a designated shop in the designated market in the designated business district;
and displaying the shortcut entrance on a home page of the client so that a user completes a first operation in line and a second operation in line according to the shortcut entrance.
15. The method of claim 14,
the geographic position is sent to the server by the client when the client scans the format code of the commodity; or the client is sent to the server when reaching a specified area;
the shortcut entrance specifically comprises: a page portal, or a navigation portal, or a function portal.
16. An information recommendation device applied to a server is characterized by comprising:
the acquisition module is used for acquiring the geographic position of the client;
the determining module is used for determining a service object to be recommended according to the geographic position;
and the display module is used for displaying the business object on the appointed page of the client.
17. The apparatus according to claim 16, wherein the determining module is specifically configured to determine, according to the geographic location, point of interest (POI) information to be recommended in a process of determining a business object to be recommended according to the geographic location; generating a business object corresponding to the POI information;
in the process of determining POI information to be recommended according to the geographic location, the determining module is specifically configured to: determining the geographical position of each POI information in the candidate POI list; determining POI information to be recommended according to the geographic position of the client and the geographic position of each POI information; the distance between the geographic position of the POI information to be recommended and the geographic position of the client is smaller than a preset value; and/or determining the service type of the client; and determining POI information to be recommended matched with the service type according to the geographic position.
18. The apparatus of claim 16,
the display module is specifically used for displaying the business object on the specified page of the client in a top pop frame mode in the process of displaying the business object on the specified page of the client; or, displaying the business object on a specified page of the client in a floating button mode; or, displaying the business object on a specified page of the client in an intra-page insertion mode;
the display module is further configured to receive an access request for the business object sent by the client after the business object is displayed on a designated page of the client; sending the service information corresponding to the service object to the client so that the client displays the service information;
wherein the business object specifically includes: a shortcut entrance;
the shortcut entrance specifically comprises: a page entry, or a navigation entry, or a function entry;
the specified page specifically comprises: the home page or the current browsing page of the client.
19. An information recommendation device applied to a client, the device comprising:
the sending module is used for sending the geographic position of the client to a server so that the server can determine a service object to be recommended according to the geographic position;
the receiving module is used for receiving the information of the business object sent by the server;
and the display module is used for displaying the business object on a designated page by utilizing the information of the business object.
20. The apparatus of claim 19,
the display module is specifically configured to, in a process of displaying a service object on a designated page by using information of the service object, display the service object on the designated page in a top pop frame manner if the information of the service object includes an instruction command for a top pop frame; or if the information of the business object comprises an indication command of a floating button, displaying the business object on the appointed page in a floating button mode; or if the information of the business object comprises an indication command inserted in a page, displaying the business object on the specified page in an in-page insertion mode;
the sending module is further configured to send an access request of the service object to the server after receiving an operation command that a user clicks the service object after the display module displays the service object on an assigned page by using the information of the service object, so that the server obtains service information corresponding to the service object; the receiving module is further configured to receive service information corresponding to the service object returned by the server; the display module is further configured to display the service information on a page of the client;
wherein the business object specifically includes: a shortcut entrance;
the shortcut entrance specifically comprises: a page entry, or a navigation entry, or a function entry;
the specified page specifically comprises: the home page or the current browsing page of the client.
21. An information recommendation device applied to a server is characterized by comprising:
the acquisition module is used for acquiring the geographic position of the client, wherein the geographic position comprises an offline geographic position;
the determining module is used for determining a shortcut entrance aiming at the client according to the geographic position;
and the display module is used for displaying the shortcut entrance on a home page of the client so that a user can complete the first operation in line and the second operation in line according to the shortcut entrance.
22. An information recommendation device applied to a server is characterized by comprising:
the acquisition module is used for acquiring the geographic position of the client, wherein the geographic position comprises an offline geographic position;
the determining module is used for determining a shortcut entrance aiming at the client according to the geographic position; the quick entrance comprises a quick entrance corresponding to a target object agreed in advance, and the target object is specifically a designated business district, a designated market in the designated business district, or a designated shop in the designated market in the designated business district;
and the display module is used for displaying the shortcut entrance on a home page of the client so that a user can complete the first operation in line and the second operation in line according to the shortcut entrance.
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| CN201611218561.4A CN108243221A (en) | 2016-12-26 | 2016-12-26 | A kind of information recommendation method and device |
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