CN109684558A - A kind of intelligence drainage and orientation method for pushing based on exhibitions experience interaction context - Google Patents
A kind of intelligence drainage and orientation method for pushing based on exhibitions experience interaction context Download PDFInfo
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- CN109684558A CN109684558A CN201910007176.2A CN201910007176A CN109684558A CN 109684558 A CN109684558 A CN 109684558A CN 201910007176 A CN201910007176 A CN 201910007176A CN 109684558 A CN109684558 A CN 109684558A
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Abstract
A kind of intelligence drainage and orientation method for pushing based on exhibitions experience interaction context, before including the following steps that S1, exhibitions start, according to Expo Information, the personal data of intention crowd are obtained from third party's DMP data platform, and Expo Information is pushed to the online service port of intention crowd；After S2, exhibitions start, crowd for the purpose of visiting showpiece is filtered out as visit crowd；In S3, statistics visit crowd, the participation data of personnel are visited, and obtain the corresponding intention showpiece of visit personnel or service according to data are participated in；After S4, exhibitions, according to the intention showpiece of the personnel of visit or service and corresponding personal data, intention showpiece or service marketing information are pushed into the corresponding online service port for visiting personnel.The method achieve the transaction after exhibitions to facilitate, to increase the effect conversion of exhibitions, reduces cost of marketing.
Description
Technical field
The present invention relates to intelligent exhibition technical fields, draw more particularly, to a kind of intelligence based on exhibitions experience interaction context
Stream and orientation method for pushing.
Background technique
Exhibitions is a kind of method by orientation push product, and intention personnel are directed to exhibitions site visit and buy production
Product or service, the scope of application include a variety of environment such as exhibition, fair, site of activity.Ideally, as the personnel of visit
After reaching scene, there is the meeting for clearly buying purpose directly to seek advice to sponsor, to facilitate transaction by the staff at scene.
But in actual state, the visit personnel in many exhibitions take the state looked around mostly, can't be eager to make decision, this
Groups of people will be at the personnel with purchase intention.Personnel with purchase intention have significant portion people again after exhibitions
Member can gradually weaken purchase intention.In this case, it will result in significant portion of trading volume to be lost.On the other hand, exhibitions
Environment it is varied, the field that can be related to includes: exhibition, fair, site of activity etc., for these fields
Exhibitions, the requirement for achievements conversion is higher, and under existing exhibitions mode, it is difficult to facilitate the achievements conversion of high quality.
How to carry out high value for exhibitions active belt to drain, how the crowd of paying close attention to is locked in visit pedestrian flow, to facilitate
Effect conversion, it has also become exhibitions is had to the problem faced under the marketing data epoch.
Summary of the invention
The object of the present invention is to provide a kind of intelligence drainage based on exhibitions experience interaction context and orientation method for pushing, should
Method can facilitate effect to convert, and reduce cost of marketing.
Foregoing invention purpose of the invention has the technical scheme that
A kind of intelligence drainage and orientation method for pushing based on exhibitions experience interaction context, comprising the following steps:
Before S1, exhibitions start, according to Expo Information, the personal data of intention crowd are obtained from third party's DMP data platform, and will
Expo Information pushes to the online service port of intention crowd；
After S2, exhibitions start, the crowd for the purpose of visiting showpiece or service is filtered out as visit crowd；
During S3, exhibitions, pass through service to the visit data of product, and by data by experiencing, interacting acquisition intention crowd
Device management platform is pushed to serve port under online service port and line；
In S4, statistics visit crowd, the participation data of personnel are visited, and obtain the corresponding intention of visit personnel according to data are participated in
Showpiece or service；
After S5, exhibitions, according to the intention showpiece or service and corresponding personal data of the personnel of visit, by intention showpiece or
Service marketing information pushes to the corresponding online service port for visiting personnel.
By using above-mentioned technical proposal, due to realizing intention demographic data before displaying starts, and information will be shown
Corresponding online service port is pushed to, the drainage before exhibitions to the personnel of visit is realized, increases exhibitions flow of the people.Pass through
Intention showpiece or service that personnel are visited in exhibitions in the process are counted, and according to the intention showpiece of each visit personnel or service to phase
Personnel should be visited and carry out intention showpiece or service push on line, the cooperation of sponsor Yu intention client is effectively facilitated, realize
Business is facilitated under line, to increase the conversion of exhibitions effect, reduces cost of marketing.Meanwhile screening is to visit showpiece as mesh
Crowd as visit crowd, the calculation amount in downstream can be reduced and save marketing message push expense, thus further
Reduce cost of marketing.
As an improvement of the present invention, the online service port include at least media subscriber end, shopping software users end and
Microblog users end, line lower port are the display equipment at exhibitions scene.
As an improvement of the present invention, the participation data include visit personnel residence time near corresponding showpiece or service
And frequency.
As an improvement of the present invention, residence time of the P as Field Force in a certain position is set, after exhibitions, takes symbol
A < P < B personnel are closed as intention crowd, wherein A is minimum setup time, and B is maximum setting time.
As an improvement of the present invention, the personal data include income level, age, consumption preferences, concern topic, interest
Preference and concern brand.
As an improvement of the present invention, in S1, personal data further include the MAC Address of mobile terminal, statistics visit personnel's
Participate in data method include: that at least three WIFI probes are arranged in exhibitions region, according to WIFI probe collection MAC Address with
And corresponding location information, show that visit personnel stop near corresponding showpiece or service according to MAC Address and location information
Time.
It as an improvement of the present invention, include acquiring under public WIFI environment according to the process of WIFI probe collection MAC Address
MAC Address and acquire hide WIFI environment under MAC Address.
As an improvement of the present invention, the method for acquiring MAC Address includes: that popular public WiFi is imitated using emulation AP
Hot spot, stimulation mobile terminal connect handshake request, probe data packet are simultaneously emitted by, by WiFi probe collection；It is hidden existing
MAC Address collector is launched in the place of WiFi, is actively connected using terminal device and is hidden WiFi, by the letter of the packings such as MAC Address
The movement broadcasted and awaited a response in the range of it can be broadcast to is ceased, the MAC Address of the terminal device is obtained.
As an improvement of the present invention, the method for acquiring location information includes at least: by least three WiFi probes with three
Side localization method determines the physical location of corresponding MAC Address.
In conclusion advantageous effects of the invention are as follows:
One, due to Expo Information first to be pushed to the online service port of intention crowd, to realize line before exhibitions starts
Upper drainage increases the customer traffic of exhibitions；
Two, due to during exhibitions, by intention crowd in visit, experience, interactive process to the data of intention product
Acquisition, and relevant information is pushed to online service port；It is analyzed by server process；
Three, it is taken due to that after exhibitions, intention showpiece or service marketing information can be pushed on the corresponding line for visiting personnel
It is engaged in port, effectively facilitating the achievements conversion of exhibitions.
Detailed description of the invention
Fig. 1 is the flow chart of intelligence drainage and orientation method for pushing.
Specific embodiment
Below in conjunction with attached drawing, invention is further described in detail.
Embodiment one:
Referring to Fig.1, a kind of intelligence drainage and orientation method for pushing based on exhibitions experience interaction context, comprising the following steps:
Before S1, exhibitions start, according to Expo Information, the personal data of intention crowd are obtained from third party's DMP data platform, and will
Expo Information pushes to the online service port of intention crowd；
After S2, exhibitions start, the crowd for the purpose of visiting showpiece or service is filtered out as visit crowd；
During S3, exhibitions, pass through service to the visit data of product, and by data by experiencing, interacting acquisition intention crowd
Device management platform is pushed to serve port under online service port and line；
In S4, statistics visit crowd, the participation data of personnel are visited, and obtain the corresponding intention of visit personnel according to data are participated in
Showpiece or service；
After S5, exhibitions, according to the intention showpiece or service and corresponding personal data of the personnel of visit, by intention showpiece or
Service marketing information pushes to the corresponding online service port for visiting personnel.
Before exhibitions starts, first by mobile with MAC Address that the is communications platforms acquisition user such as be connected to.Any one net
Network equipment one, which singly generates, to be come, and MAC Address is forever unique and cannot be changed by user, therefore can possess online according to one
The MAC Address of the mobile terminal of function uniquely confirms a user.And when terminal issues request or sends information by network,
MAC Address can be placed in data packet header as end message and carry out transmission identification on data link level, to distinguish others
Network-termination device.The MAC Address of every mobile device is obtained by communications platform, that is, obtains preliminary planning crowd.
The personal data of planning crowd, personal data packet are obtained by the biggish online service platform of intention user's usage amount
Age, income level, consumption preferences, concern topic, interest preference, concern brand etc. are included, and goes out to anticipate according to personal data mass-election
To crowd.Such as before holding high-end car exhibition, income level is high, concern automobile topic people is as intention crowd；Holding clothes
When filling exhibitions, check the user of clothes related content as intention upper in income level, concern clothes topic and often online
Crowd.Meanwhile in order to obtain different data, related data is obtained by different platforms, such as passes through Taobao, Jingdone district, only product
The online shoppings platforms such as meeting obtain level of personal consumption's data etc..
After determining intention crowd, it will exhibition information, including exhibitions content, publicity marketing message etc. pass through MAC Address
Push to the online service port on corresponding mobile terminal.The selection of online service port herein include at least media subscriber end,
Shopping software users end and microblog users end, so that intention crowd high-frequency can obtain during producing practical mobile terminal daily
Expo Information and exhibitions content are taken, to guide the interest of intention crowd, increases the flow of the people of exhibitions.
Meanwhile at least three WIFI probes are laid at exhibitions scene, after exhibitions starts, by WIFI probe collection MAC
Location and corresponding location information, so that each visit personnel are in meeting-place when the stop of each position during obtaining exhibitions
Between and stop frequency, and with this judge accordingly visit personnel interest product.Wherein, acquire the method for MAC Address including the use of
AP is emulated to imitate popular public Wi-Fi hotspot, stimulation mobile terminal connects handshake request, is simultaneously emitted by probe data packet,
By WiFi probe collection；MAC Address collector is launched there is the place for hiding WiFi, actively being connected and being hidden using terminal device
WiFi, the movement that the information of the packings such as MAC Address is broadcasted and awaited a response in the range of it can be broadcast to obtain the terminal
The MAC Address of equipment.The method for acquiring location information are as follows: determined accordingly by least three WiFi probes with three side localization methods
The physical location of MAC Address.
During acquiring location information, not accurate phenomenon is positioned since three side localization methods exist, in order to realize
To the precise positioning of each visit personnel, therefore can add more algorithms again after three side localization methods ensures the essence of data
It is quasi-.
In order to reduce calculation amount, server to the location Calculation of each mobile terminal in such a way that timing calculates come into
Row avoids and carrys out a WIFI probe data and just calculate a position.The time interval that timing calculates is generally 3-5 minutes.
Further, during exhibitions, due to realizing to the acquisition of the MAC Address of mobile terminal and location information
Acquisition can be by being arranged in the server at exhibitions scene to movement when corresponding mobile terminal is by visit product in exhibitions
Terminal pushes corresponding product information, so that the orientation marketing message during realizing exhibitions pushes.
Further, when the showpiece in corresponding mobile terminal Jing Guo exhibitions or exhibition item are visited, experienced, interacting, pass through scene
Detection device also includes the camera etc. based on facial-recognition security systems, to exhibition such as the WIFI probe being previously mentioned in the present embodiment
Personnel carry out the all-round statistics of exhibition data, and corresponding detection data is transmitted to server admin platform, pass through server
Management platform is thrown to serve port under online service port and line, and serve port includes the display that exhibitions scene is arranged under line
Screen or projection screen etc..
After exhibitions, according to the corresponding interest product of every mobile terminal, the marketing of interest showpiece or service is believed
Breath pushes to the online service port of corresponding mobile terminal.When visit personnel during participating in exhibitions, can have following situation:
There are interest to showpiece by visit personnel, but the staff on the spot with scene does not reach an agreement.For this situation, pass through clothes
Device be engaged in mac address information, the intention showpiece for the personnel of visiting or service are pushed into the common online service port of visit personnel,
Such as media subscriber end, do shopping software users end and microblog users end, so that the personnel of visit are corresponding in the acquisition that can continue after the meeting
Product information increase and come the effect conversion of exhibitions to effectively facilitate the cooperation of sponsor Yu intention client.
Further, due to participate in exhibitions personnel be not all visit personnel, also include a few thing personnel and
Corresponding attendant.Therefore during determining intention crowd, mass-election: P is first carried out to exhibitions Field Force by following algorithm
Residence time for Field Force in a certain position primarily determines that the personnel belong to intention crowd as A < P < B, and A is most in formula
Small setting time, B are maximum setting time, the value of A and B should according to on-site data gathering precision and exhibitions content it is true
It is fixed.When the residence time being less than A, it may be determined that corresponding personnel are little to the interest of the showpiece or not interested, if the residence time is big
In B, then it is assumed that corresponding personnel are exhibitions staff or attendant.In server by WIFI probe to positioning of mobile equipment
In the process, within a timing counting period, the personnel of P > B are screened out first, to reduce the calculation amount and transmission in downstream
The expense of data.
Further, since the purpose for visiting personnel is different, during exhibitions is carried out, each visit personnel are carried out
Purpose divides.Its implementation is preferred are as follows: carries out questionnaire survey to each visit personnel during exhibitions, is such as holding car exhibition
In the process, it by for the crowd for interviewing purpose, watching vehicle mould purpose, is removed from visit crowd and intention crowd, in exhibitions
During marketing message afterwards pushes this, marketing message push is not carried out to this crowd, but before next exhibitions starts, can incited somebody to action
Expo Information pushes to this crowd, to increase the publicity effect of exhibitions under the premise of reducing marketing push cost.
Embodiment two:
The difference between this embodiment and the first embodiment lies in: after the completion of exhibitions arrangement, according to exhibitions scene, generates VR on line and virtually can
Exhibition exhibition, and according to additional information is promoted after introduction and exhibitions before exhibitions, intention is pushed to before exhibitions to generate respectively
VR exhibitions on VR preview and the line for being published to internet after exhibitions starts on the line of crowd.The generation of VR preview can increase on line
Understanding to crowd to exhibitions content with special care, to expand the drainage of the personnel before exhibitions；The generation of VR exhibitions can increase meeting on line
The displaying range for opening up content enables more personnel to facilitate by way of visiting virtual exhibition on line, understands in exhibitions
Hold, facilitates the later period achievements conversion of exhibitions.
The embodiment of present embodiment is presently preferred embodiments of the present invention, not limits protection of the invention according to this
Range, therefore: the equivalence changes that all structures under this invention, shape, principle are done, should all be covered by protection scope of the present invention it
It is interior.
Claims (9)
1. a kind of intelligence drainage and orientation method for pushing based on exhibitions experience interaction context, which is characterized in that including following step
It is rapid:
Before S1, exhibitions start, according to Expo Information, the personal data of intention crowd are obtained from third party's DMP data platform, and will
Expo Information pushes to the online service port of intention crowd；
After S2, exhibitions start, the crowd for the purpose of visiting showpiece or service is filtered out as visit crowd；
During S3, exhibitions, pass through service to the visit data of product, and by data by experiencing, interacting acquisition intention crowd
Device management platform is pushed to serve port under online service port and line；
In S4, statistics visit crowd, the participation data of personnel are visited, and obtain the corresponding intention of visit personnel according to data are participated in
Showpiece or service；
After S5, exhibitions, according to the intention showpiece or service and corresponding personal data of the personnel of visit, by intention showpiece or
Service marketing information pushes to the corresponding online service port for visiting personnel.
2. a kind of intelligence drainage and orientation method for pushing based on exhibitions experience interaction context according to claim 1,
It is characterized in that, the online service port includes at least media subscriber end, shopping software users end and microblog users end, line lower end
Mouth is the display equipment at exhibitions scene.
3. a kind of intelligence drainage and orientation method for pushing based on exhibitions experience interaction context according to claim 1,
It is characterized in that, the participation data include visit personnel residence time and frequency near corresponding showpiece or service.
4. a kind of intelligence drainage and orientation method for pushing based on exhibitions experience interaction context according to claim 3,
It is characterized in that, sets residence time of the P as Field Force in a certain position, after exhibitions, take and meet A < P < B personnel's conduct
Intention crowd, wherein A is minimum setup time, and B is maximum setting time.
5. a kind of intelligence drainage and orientation method for pushing based on exhibitions experience interaction context according to claim 1,
It is characterized in that, the personal data include income level, age, consumption preferences, concern topic, interest preference and concern brand.
6. a kind of intelligence drainage and orientation method for pushing based on exhibitions experience interaction context according to claim 1,
It is characterized in that, in S1, personal data further include the MAC Address of mobile terminal, count the method packet of the participation data of visit personnel
It includes: arranging at least three WIFI probes in exhibitions, according to WIFI probe collection MAC Address and corresponding location information, according to
Visit personnel residence time near corresponding product is obtained according to MAC Address and location information.
7. a kind of intelligence drainage and orientation method for pushing based on exhibitions experience interaction context according to claim 6,
It is characterized in that, the process according to WIFI probe collection MAC Address includes the MAC Address acquired under public WIFI environment and acquires hidden
Hide the MAC Address under WIFI environment.
8. a kind of intelligence drainage and orientation method for pushing based on exhibitions experience interaction context according to claim 7,
It is characterized in that, the method for acquiring MAC Address includes: that popular public Wi-Fi hotspot is imitated using emulation AP, is stimulated mobile whole
End connection handshake request, is simultaneously emitted by probe data packet, by WiFi probe collection；MAC is launched there is the place for hiding WiFi
Seismic acquisition device is actively connected using terminal device and hides WiFi, the model that the information of the packings such as MAC Address can be broadcast at it
The movement enclosing interior broadcast and awaiting a response, obtains the MAC Address of the terminal device.
9. a kind of intelligence drainage and orientation method for pushing based on exhibitions experience interaction context according to claim 6,
It is characterized in that, the method for acquiring location information includes at least: determining phase by least three WiFi probes with three side localization methods
Answer the physical location of MAC Address.
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Application publication date: 20190426 |