CN109634689B - Application awakening method, device and system and user terminal - Google Patents
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Abstract
The disclosure provides an application awakening method, device and system and a user terminal. The application calling device calls a pre-generated blank page when a user clicks a designated link presented in a first application page, executes a calling operation to call a second application corresponding to the designated link when the blank page is opened, and triggers the second application to present a page associated with the designated link after the second application is called. Because blank pages used by the method have no materials such as characters and pictures, the application calling speed can be effectively improved.
Description
Technical Field
The present disclosure relates to the field of software technologies, and in particular, to an application call method, an application call device, an application call system, and a user terminal.
Background
E-commerce puts advertisements in off-site media, and calls up an E-commerce application APP when a user clicks the advertisements so as to generate orders as much as possible.
Disclosure of Invention
The present disclosure provides a scheme that can safely and quickly invoke a designated application.
In accordance with an aspect of one or more embodiments of the present disclosure, there is provided an application call-out method including: calling a pre-generated blank page under the condition that a user clicks a specified link presented in a first application page; executing a call-out operation to call out a second application corresponding to the designated link when the blank page is opened; upon waking up the second application, triggering the second application to present a page associated with the specified link.
In some embodiments, the first application is triggered to present a mobile client page associated with a specified link.
In some embodiments, the specified links and corresponding statistical parameters are automatically packaged into a pre-generated intermediate page to obtain the blank page.
In some embodiments, the page of the first application is presented if the user performs a return operation on the page associated with the specified link.
In accordance with another aspect of one or more embodiments of the present disclosure, there is provided an application call-out apparatus including: the page calling module is configured to call a pre-generated blank page under the condition that a user clicks a specified link presented in a first application page; a call-out module configured to execute a call-out operation to call out a second application corresponding to the designated link if the blank page is open; a presentation module configured to trigger the second application to present a page associated with the specified link upon invocation of the second application.
In some embodiments, the presentation module is further configured to trigger the first application to present the mobile client page associated with the specified link.
In some embodiments, the above apparatus further comprises: and the page generation module is configured to automatically package the specified link and the corresponding statistical parameter into a pre-generated intermediate page to obtain the blank page.
In some embodiments, the presentation module is further configured to present the page of the first application if the user performs a return operation on the page associated with the specified link.
In accordance with another aspect of one or more embodiments of the present disclosure, there is provided an application call-out apparatus including: a memory configured to store instructions; a processor coupled to the memory, the processor configured to perform a method according to any of the embodiments described above based on instructions stored in the memory.
According to another aspect of one or more embodiments of the present disclosure, there is provided a user terminal including an application evoking apparatus according to any of the embodiments described above.
According to another aspect of one or more embodiments of the present disclosure, an application arousing system is provided, which includes a user terminal according to any one of the above embodiments, and a server configured to count the total number of users accessing the blank page and arousing the second application, and determine an arousing rate according to the total number of users accessing the blank page and the total number of users arousing the second application.
According to another aspect of one or more embodiments of the present disclosure, there is provided a computer-readable storage medium, wherein the computer-readable storage medium stores computer instructions, which when executed by a processor, implement a method as described above in relation to any one of the embodiments.
Other features of the present disclosure and advantages thereof will become apparent from the following detailed description of exemplary embodiments thereof, which proceeds with reference to the accompanying drawings.
Drawings
In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly introduced below, it is obvious that the drawings in the following description are only some embodiments of the present disclosure, and for those skilled in the art, other drawings can be obtained according to the drawings without inventive exercise.
FIG. 1 is an exemplary flow chart of an application invocation method of one embodiment of the present disclosure;
FIG. 2 is a schematic diagram of a blank page generation and participation process according to an embodiment of the present disclosure;
FIG. 3 is a page rendering schematic of one embodiment of the present disclosure;
FIG. 4 is an exemplary block diagram of an application evoking apparatus according to one embodiment of the disclosure;
FIG. 5 is an exemplary block diagram of an application evoking device according to another embodiment of the disclosure;
FIG. 6 is an exemplary block diagram of an application evoking apparatus according to another embodiment of the disclosure;
fig. 7 is an exemplary block diagram of a user terminal of one embodiment of the present disclosure;
FIG. 8 is an exemplary block diagram of an application reminder system according to one embodiment of the present disclosure.
Detailed Description
The technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the drawings in the embodiments of the present disclosure, and it is obvious that the described embodiments are only a part of the embodiments of the present disclosure, and not all of the embodiments. The following description of at least one exemplary embodiment is merely illustrative in nature and is in no way intended to limit the disclosure, its application, or uses. All other embodiments, which can be derived by a person skilled in the art from the embodiments disclosed herein without making any creative effort, shall fall within the protection scope of the present disclosure.
The relative arrangement of the components and steps, the numerical expressions, and numerical values set forth in these embodiments do not limit the scope of the present disclosure unless specifically stated otherwise.
Meanwhile, it should be understood that the sizes of the respective portions shown in the drawings are not drawn in an actual proportional relationship for the convenience of description.
Techniques, methods, and apparatus known to those of ordinary skill in the relevant art may not be discussed in detail but are intended to be part of the specification where appropriate.
In all examples shown and discussed herein, any particular value should be construed as merely illustrative, and not limiting. Thus, other examples of the exemplary embodiments may have different values.
It should be noted that: like reference numbers and letters refer to like items in the following figures, and thus, once an item is defined in one figure, further discussion thereof is not required in subsequent figures.
The inventor notices that the following two schemes are mainly adopted for the application of the e-commerce at present:
scheme one, put in advance in the media and employ the link of the E-commerce activity page. The active page is loaded in the media application when the user clicks on an advertisement in the media application. And after the active page is loaded, executing code through the active page to call the E-commerce application.
And a second scheme is to release an OpenApp protocol for calling the E-commerce application in advance. The e-commerce application can thus be invoked directly from the media application without going through any page.
The inventor finds that the first scheme and the second scheme have obvious defects through research.
In the first solution, since there are more text and picture information in the active page, when the user clicks the advertisement, if the network speed is slow or the speed of the media application is slow, the e-commerce application is invoked only after the active page is completely displayed. Thereby causing a long waiting time for the user.
In the second Scheme, if the Scheme configuration of the third-party application conflicts with the e-commerce application, a problem that the user enters the third-party application when clicking the advertisement occurs. The process is not passed through the page of the e-commerce and is not applied to the e-commerce, so that the monitoring range of the e-commerce is completely separated. Therefore, risks cannot be warned, and losses are caused to the power provider.
To this end, the present disclosure provides a solution that enables safe and quick invocation of a given application.
Fig. 1 is an exemplary flowchart of an application call-out method according to an embodiment of the present disclosure. In some embodiments, the method steps of the present embodiment may be performed by an application invocation device.
In step 101, in the case where the user clicks on a designated link presented in the first application page, a pre-generated blank page is invoked.
Because the blank page does not contain materials such as characters, pictures and the like, the application calling speed can be effectively improved.
In step 102, in the case where a blank page is opened, a call-out operation is performed to call out the second application corresponding to the specified link.
At step 103, upon the second application being invoked, the second application is triggered to render the page associated with the specified link.
In some embodiments, the first application may be a media application such as internet news and the second application may be an e-commerce application such as the city of commerce, east of Beijing.
For example, an advertisement of the kyoto is embedded in the internet news. After the user clicks on the advertisement, a pre-generated blank page is first invoked. After the blank page is opened, the jingdong application is invoked by executing the invocation code, and the corresponding landing page (i.e., the page associated with the advertisement link clicked by the user) is displayed. Because the blank page does not contain materials such as characters and pictures, the blank page can still be opened quickly under a weak network environment or when the running speed of the media application is low, and therefore seamless connection of the media application to the e-commerce application is achieved.
In some embodiments, the first application is triggered to present the mobile client page associated with the specified link while the second application is triggered to present the page associated with the specified link. Thus, in the case where the e-commerce application is installed at the user mobile terminal, the corresponding advertisement page may be presented to the user through the e-commerce application. Furthermore, if the e-commerce application is not installed on the user's mobile terminal, the corresponding M-active page is rendered directly on the media application (i.e., the mobile client page associated with the specified link is rendered by the first application).
In some embodiments, the blank page may be deployed in the cloud. Therefore, the total number of users accessing the blank page and the total number of users calling the second application are counted to determine the calling rate.
For example, the call-up rate is the total number of users who called up the second application/the total number of users who accessed the blank page.
By monitoring the call-up rate, the influence of Scheme configuration conflict of third-party application on E-commerce advertisement can be timely found, and the method is helpful for evaluating the advertisement fee loss. In addition, the statistics and order following parameters of the released page are packaged in the blank page, and a third-party monitoring function can be supported, so that the time cost of manual operation is reduced.
Fig. 2 is a schematic diagram of a blank page generation and participation process according to an embodiment of the disclosure.
As shown in fig. 2, for a preset blank page template, a local blank page is obtained by injecting other service parameters such as an active page url, a call-out identifier, and a documentary parameter. For example, the respective parameters include:
active page url: https:// pro.m.jd.com/mall/active/2 fiqqednkvzdBD 2uxihwu4RoNQZ/index
Forced call parameters: ad _ od ═ 17;
and returning the media parameters: keplerID jd20170531 txsp;
and (3) calling a source identifier: m _ sourcefrom: h 5;
counting order following parameters: m _ param, SE
Service part parameters: sourceType Middle _ SCB
Middle page numbering: sourceValue-Middle _15_35
As shown in fig. 2, for a local blank page, a relevant identifier is generated, packaged into the blank page or added to the url, and uploaded to the public cloud.
For example, blank page url: http:// storage.360buy.com/mvision/midle/nz s0zq. htmlkenplerID ═ jd20170531txsp & sourceValue ═ Middle _15_35& ad _ od ═ 17;
the corresponding OpenApp parameters are exemplified as follows:
oppenApp.jdMobile://virtualparams＝{”category”:”jump”,”des”:”m”,”url”:”https://pro.m.jd.com/mall/active/2fiqQeDnkvzdBRD2u xih wu4RoNQZ/index.html”,”keplerID”:”jd20170531txsp”,”sourceType”:”Middle_SCB”,”sourceValue”:”Middle_15_35”,”M_sourceFrom’:”h5”,”msf_type”:”ad17”,”m_param”:{””},”SE”:{””}}
because the related links and the corresponding statistical parameters can be automatically packaged into the pre-generated middle page without manual operation, the working efficiency can be effectively improved.
In some embodiments, the page of the first application is presented if the user performs a return operation on the page associated with the specified link. That is, the user can conveniently return to the media application page from the e-commerce application page by one key through a return operation.
FIG. 3 is a schematic page rendering diagram according to an embodiment of the disclosure.
As shown in fig. 3, a jingdong advertisement link is embedded in an application page of the internet news. After the user clicks on the advertisement, a pre-generated blank page is first invoked (step 31). After the blank page is opened, the Jingdong application is invoked by executing the invocation code, and the corresponding landing page is displayed (step 32). In addition, a corresponding activity page of the kyoton M station is also opened in the internet news (step 33). The user clicks the return button on the page of the jingdong application and returns from the jingdong application to the internet news application by one click (step 34).
Fig. 4 is an exemplary block diagram of an application call-out apparatus according to an embodiment of the present disclosure. As shown in fig. 4, the application evoking means includes a page invocation module 41, an evoking module 42, and a presentation module 43.
The page calling module 41 is configured to call a pre-generated blank page in case the user clicks a specified link presented in the first application page.
Because the blank page does not contain materials such as characters, pictures and the like, the application calling speed can be effectively improved.
The evoking module 42 is configured to perform the evoking operation to evoke the second application corresponding to the designated link, if the blank page is open.
The presentation module 43 is configured to trigger the second application to present the page associated with the specified link upon invocation of the second application.
In some embodiments, the first application may be a media application such as internet news and the second application may be an e-commerce application such as the city of commerce, east of Beijing.
For example, an advertisement of the kyoto is embedded in the internet news. After the user clicks on the advertisement, a pre-generated blank page is first invoked. After the blank page is opened, the jingdong application is invoked by executing the invocation code, and the corresponding landing page (i.e., the page associated with the advertisement link clicked by the user) is displayed. Because the blank page does not contain materials such as characters and pictures, the blank page can still be opened quickly under a weak network environment or when the running speed of the media application is low, and therefore seamless connection of the media application to the e-commerce application is achieved.
In some embodiments, the presentation module 43 is further configured to trigger the first application to present the mobile client page associated with the specified link.
Thus, in the case where the e-commerce application is installed at the user mobile terminal, the corresponding advertisement page may be presented to the user through the e-commerce application. Furthermore, if the e-commerce application is not installed on the user's mobile terminal, the corresponding M-active page is rendered directly on the media application (i.e., the mobile client page associated with the specified link is rendered by the first application).
In some embodiments, the rendering module 43 is further configured to render the page of the first application if the user performs a return operation on the page associated with the specified link. That is, the user can conveniently return to the media application page from the e-commerce application page by one key through a return operation.
Fig. 5 is an exemplary block diagram of an application call-out device according to another embodiment of the present disclosure. Fig. 5 differs from fig. 4 in that, in the embodiment shown in fig. 5, a page generation module 44 is further included.
The page generation module 44 is configured to automatically package the specified links and corresponding statistical parameters into pre-generated intermediate pages to obtain corresponding blank pages.
Because the related links and the corresponding statistical parameters can be automatically packaged into the pre-generated middle page without manual operation, the working efficiency can be effectively improved.
Fig. 6 is an exemplary block diagram of an application evoking apparatus according to yet another embodiment of the disclosure. As shown in fig. 6, the application evoking means includes a memory 61 and a processor 62.
The memory 61 is used for storing instructions, the processor 62 is coupled to the memory 61, and the processor 62 is configured to execute the method according to any embodiment in fig. 1 based on the instructions stored in the memory.
As shown in fig. 6, the application evoking apparatus further includes a communication interface 63 for information interaction with other devices. Meanwhile, the device also comprises a bus 64, and the processor 62, the communication interface 63 and the memory 61 are communicated with each other through the bus 64.
The memory 61 may comprise a high-speed RAM memory, and may further comprise a non-volatile memory (e.g., at least one disk memory). The memory 61 may also be a memory array. The storage 61 may also be partitioned and the blocks may be combined into virtual volumes according to certain rules.
Further, the processor 62 may be a central processing unit CPU, or may be an application specific integrated circuit ASIC, or one or more integrated circuits configured to implement embodiments of the present disclosure.
The present disclosure also relates to a computer-readable storage medium, wherein the computer-readable storage medium stores computer instructions, and the instructions, when executed by a processor, implement the method according to any one of the embodiments in fig. 1.
Fig. 7 is an exemplary block diagram of a user terminal according to an embodiment of the present disclosure.
As shown in fig. 7, the user terminal 71 includes an application call-out device 72. The application evoking device 72 is the application evoking device according to any one of the embodiments of fig. 4 to 6.
FIG. 8 is an exemplary block diagram of an application reminder system according to one embodiment of the present disclosure.
As shown in fig. 8, the application call-out system includes a user terminal 81 and a server 82. The user terminal 81 is the user terminal according to any of the embodiments in fig. 7.
The server 82 is configured to count the total number of users accessing the blank page and the total number of users evoking the second application, and determine the evoking rate according to the total number of users accessing the blank page and the total number of users evoking the second application.
For example, the call-up rate is the total number of users who called up the second application/the total number of users who accessed the blank page.
In some embodiments, the server 82 may be located in the cloud. By monitoring the call-up rate by the server 82, the influence of Scheme configuration conflicts of third-party applications on E-commerce advertisements can be timely discovered, and the loss of advertising fees can be evaluated. In addition, the statistics and order following parameters of the released page are packaged in the blank page, and a third-party monitoring function can be supported, so that the time cost of manual operation is reduced.
Compared with the first scheme and the second scheme in the prior art, the scheme provided by the disclosure has the following characteristics. As shown in table 1:
TABLE 1
Through the analysis, the scheme provided by the disclosure can overcome the defects of the scheme I and the scheme II in the prior art, so that the requirements of simple and efficient advertisement putting and low risk are met.
In some embodiments, the functional unit modules described above can be implemented as a general purpose Processor, a Programmable Logic Controller (PLC), a Digital Signal Processor (DSP), an Application Specific Integrated Circuit (ASIC), a Field Programmable Gate Array (FPGA) or other Programmable Logic device, discrete Gate or transistor Logic, discrete hardware components, or any suitable combination thereof for performing the functions described in this disclosure.
It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program instructing relevant hardware, where the program may be stored in a computer-readable storage medium, and the above-mentioned storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.
The description of the present disclosure has been presented for purposes of illustration and description, and is not intended to be exhaustive or limited to the disclosure in the form disclosed. Many modifications and variations will be apparent to practitioners skilled in this art. The embodiment was chosen and described in order to best explain the principles of the disclosure and the practical application, and to enable others of ordinary skill in the art to understand the disclosure for various embodiments with various modifications as are suited to the particular use contemplated.
Claims (8)
1. An application invocation method, comprising:
under the condition that a user clicks a designated link presented in a first application page, calling a pre-generated blank page, wherein the designated link and corresponding statistical parameters are automatically packaged into a pre-generated intermediate page to obtain the blank page;
executing a call-out operation to call out a second application corresponding to the designated link when the blank page is opened;
after the second application is awakened, triggering the second application to present a page associated with the specified link;
triggering the first application to present a mobile client page associated with the specified link.
2. The method of claim 1, further comprising:
and if the user performs a return operation on the page associated with the specified link, presenting the page of the first application.
3. An application wakeup device comprising:
the page generation module is configured to automatically package the designated links and the corresponding statistical parameters into a pre-generated intermediate page to obtain a blank page;
the page calling module is configured to call a pre-generated blank page under the condition that a user clicks a specified link presented in a first application page;
a call-out module configured to execute a call-out operation to call out a second application corresponding to the designated link if the blank page is open;
a presentation module configured to trigger the second application to present a page associated with the specified link upon invocation of the second application; is further configured to trigger the first application to present a mobile client page associated with the specified link.
4. The apparatus of claim 3, wherein,
the presentation module is further configured to present the page of the first application if the user performs a return operation on the page associated with the specified link.
5. An application wakeup device comprising:
a memory configured to store instructions;
a processor coupled to the memory, the processor configured to perform implementing the method of any of claims 1-2 based on instructions stored by the memory.
6. A user terminal comprising an application invocation means according to any one of claims 3-5.
7. An application reminder system comprising a user terminal as claimed in claim 6, and
and the server is configured to count the total number of users accessing the blank page and the total number of users evoking the second application, and determine the evoking rate according to the total number of users accessing the blank page and the total number of users evoking the second application.
8. A computer readable storage medium, wherein the computer readable storage medium stores computer instructions which, when executed by a processor, implement the method of any one of claims 1-2.
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| CN201811557202.0A CN109634689B (en) | 2018-12-19 | 2018-12-19 | Application awakening method, device and system and user terminal |
| CN202110008844.0A CN112732354A (en) | 2018-12-19 | 2018-12-19 | Application awakening method, device and system and user terminal |
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| CN110189163A (en) * | 2019-04-30 | 2019-08-30 | 北京三快在线科技有限公司 | Evaluation method, device, electronic equipment and the storage medium of promotional content |
| CN111273950B (en) * | 2019-12-31 | 2023-03-21 | 百度国际科技（深圳）有限公司 | Application awakening method and device, electronic equipment and computer readable storage medium |
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| CN103475720B (en) * | 2013-09-12 | 2017-01-11 | 世纪龙信息网络有限责任公司 | Application push method and system of intelligent terminal |
| CN104767827B (en) * | 2015-04-23 | 2018-10-16 | 北京嘀嘀无限科技发展有限公司 | Start the method and apparatus of application |
| CN105677785A (en) * | 2015-12-31 | 2016-06-15 | 深圳市八零年代网络科技有限公司 | Method and system for outputting preview page in network browser |
| CN107291741B (en) * | 2016-03-31 | 2021-05-11 | 创新先进技术有限公司 | Communication method and device |
| CN106202578A (en) * | 2016-08-26 | 2016-12-07 | 乐视控股（北京）有限公司 | A kind of browser local information synchronization processing method and device |
| KR101908238B1 (en) * | 2017-04-06 | 2018-10-15 | 우수정 | Method and Apparatus for providing Switch-back User Interface |
| CN107515764B (en) * | 2017-07-28 | 2020-04-24 | 平安科技（深圳）有限公司 | Application page opening method, terminal and computer readable storage medium |
| CN108121568B (en) * | 2017-11-30 | 2021-11-09 | 五八有限公司 | APP calling method and device, electronic equipment and readable storage medium |
| CN112732354A (en) * | 2018-12-19 | 2021-04-30 | 北京京东尚科信息技术有限公司 | Application awakening method, device and system and user terminal |
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