CN109561115A - A kind of internet sales platform and server - Google Patents
A kind of internet sales platform and server Download PDFInfo
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- CN109561115A CN109561115A CN201710880426.4A CN201710880426A CN109561115A CN 109561115 A CN109561115 A CN 109561115A CN 201710880426 A CN201710880426 A CN 201710880426A CN 109561115 A CN109561115 A CN 109561115A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
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- G06F21/60—Protecting data
- G06F21/62—Protecting access to data via a platform, e.g. using keys or access control rules
- G06F21/6218—Protecting access to data via a platform, e.g. using keys or access control rules to a system of files or objects, e.g. local or distributed file system or database
- G06F21/6245—Protecting personal data, e.g. for financial or medical purposes
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0214—Referral reward systems
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
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Abstract
The present embodiments relate to internet hardware art, a kind of internet sales platform and server are disclosed.In the present invention, a kind of internet sales platform, comprising: first kind shop generation module, for generating first kind shop, first kind shop is managed by the registered members of platform;Platform member's generation module, the identification information of the shop member for extracting each first kind shop summarize for platform membership information table;First information generation module, for according to user instructions, generating the promotion message for belonging to the first shop;Member's chosen module is promoted, is used for user's display platform membership information table, and receives and selectes instruction, specifies one or more of platform membership information table for popularization member according to selected instruct;Information sending module promotes member for promotion message generated to be sent to.So that on-line shop can promote oneself to the member having intention while guaranteeing member's privacy data, specific aim is had more so that promoting, reduces and promotes cost.
Description
Technical Field
The embodiment of the invention relates to the field of internet hardware, in particular to an internet sales platform and a server.
Background
As the name implies, the network selling is to sell products through the internet, and the essence is to sell products by using the internet as a tool. As with many emerging disciplines, "network marketing" also does not have a well-recognized and perfect definition, and broadly speaking, all marketing activities that are performed by taking network marketing as a main means and that are intended to achieve a certain marketing goal may be referred to as network marketing, that is, network marketing is throughout the entire process of online business development of enterprises.
The inventor finds that at least the following problems exist in the prior art: in the network sales, the public is concerned about the protection of personal privacy more and more, so for the protection of personal privacy, the sales platform cannot directly disclose the customer data of the A online store to the B online store, and cannot directly disclose the data of the platform member to the A online store or the B online store. Each online store can attract customers only through own marketing propaganda, but online stores in the initial stage of operation want to accumulate popularity, including through the special activities of participating in the platform, or through obtaining popularity of the ranking of the platform, and a large amount of marketing cost needs to be paid, and huge pressure is brought to capital in the initial stage.
Disclosure of Invention
The embodiment of the invention aims to provide an internet sales platform and a server, so that an online shop can promote a member to which the online shop intends to promote the member while ensuring the privacy data of the member, the promotion is more targeted, and the promotion cost is reduced.
In order to solve the above technical problem, an embodiment of the present invention provides an internet sales platform, including: a first-class store generation module for generating a first-class store, the first-class store being managed by a registered member of a platform; the platform member generation module is used for extracting the identification information of the store members of the first class stores and summarizing the identification information into a platform member information table; the first information generation module is used for generating promotion information belonging to a first shop according to a user instruction; the promotion member selection module is used for displaying the platform member information tables to users, receiving a selection instruction and appointing one or more platform member information tables as promotion members according to the selection instruction; and the information sending module is used for sending the generated promotion information to the promotion members.
An embodiment of the present invention further provides a server, including: at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor to enable the at least one processor to implement the functionality of the internet sales platform as described above.
Embodiments of the present invention also provide a computer-readable storage medium storing a computer program, which when executed by a processor implements the functions of the internet sales platform described above.
Compared with the prior art, the implementation mode of the invention has the main differences and the effects that: the method has the advantages that the shop members among different shops are shared, so that the first class of shops on the platform can obtain other user resources besides the own user resource, and the registered members of the shops have certain purchasing intention, so that popularization information is sent to the users in a group mode, and the popularization pertinence is higher. In addition, the popularization range is larger than the popularization range only to the members belonging to the store. Furthermore, since only the identification information of the member is extracted when the member is collected, and no privacy information is involved, it is not necessary to disclose the privacy information of the client to other stores, thereby ensuring the personal privacy of the member and allowing the registered member to use the internet sales platform in the embodiment of the present invention with more confidence. Therefore, the embodiment of the invention ensures the member privacy data, and the online shop can promote the member with interest, so that the promotion is more targeted, and the promotion cost is reduced.
As a further improvement, the information sending module is specifically configured to send the generated promotion information to the account information of the promotion member. The specific limited promotion information is sent to the corresponding account information, and due to the internal operation of the platform, other contact ways of the user, such as the account of a mobile phone and third-party chatting software, are not needed, so that the personal privacy of the user is further guaranteed.
As a further improvement, the promotion information includes at least one of: coupons, cash redpacks, discount connections. The promotion information can be in different forms according to the requirements of the shop.
As a further improvement, the promotion member specified by the selection instruction is specifically from a user's check mark on a member in the platform member information table. The appointed promotion member is determined through the check mark, the operation is simple, mistakes are not easy to occur, and the user operation is simpler and more clear.
As a further improvement, the store members are registered members registered through promotion links of the first type of stores; and/or, a registered member having an order containing goods in the first type of store.
As a further improvement, the internet sales platform further comprises: the system comprises a second type shop generation module, a platform management module and a second type shop management module, wherein the second type shop generation module is used for generating a second type shop which is managed by the platform; the second information generation module is used for generating a promotion link containing information of a sales assistant member of the platform and commodity information of the second type shop, and the promotion link is issued by the sales assistant member; the commission generation module is used for judging whether the order is generated through the promotion link or not when the second type shop receives the order; and generating a commission for the sales-assistant member when it is determined that the sales-assistant member is generated through the promotion link. Further inject and can also set up the second class shop by platform management on the platform, increase simultaneously and generate the promotion that supplies to sell the member and publish and link for the platform has abundanter popularization mode, makes the popularization face wider, moreover, utilizes the form of feeding back the commission to selling the member, attracts selling the member and promote the operation.
As a further improvement, the platform member generation module is further configured to extract the identification information of the store members of the second type of stores, and store the identification information in the platform member information table in a summary manner. And the platform member information table is further limited to comprise the store member identification information of the second type of stores, so that the information sources covered in the platform member information table are wider, and the coverage of members is larger.
As a further improvement, the second information generation module specifically generates a promotion link carrying directional marketing assistance information. By utilizing the directional sales promotion information, the preferential information is more targeted, and can be specific to a certain product or a certain type of product, so that the more targeted product can be promoted according to a specific user during promotion.
As a further improvement, the method further comprises the following steps: and the promotion publishing module is used for publishing the promotion link generated by the second information generating module. Further inject, the platform publishes the promotion link by oneself and promotes, need not with the help of third party's platform, reduces the cost of popularization.
Drawings
One or more embodiments are illustrated by way of example in the accompanying drawings, which correspond to the figures in which like reference numerals refer to similar elements and which are not to scale unless otherwise specified.
Fig. 1 is a schematic structural diagram of an internet sales platform according to a first embodiment of the present invention;
fig. 2 is a schematic structural diagram of an internet sales platform according to a third embodiment of the present invention;
fig. 3 is a schematic structural diagram of an internet sales platform according to a fourth embodiment of the present invention;
fig. 4 is a schematic diagram of a server according to a fifth embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention more apparent, embodiments of the present invention will be described in detail below with reference to the accompanying drawings. However, it will be appreciated by those of ordinary skill in the art that numerous technical details are set forth in order to provide a better understanding of the present application in various embodiments of the present invention. However, the technical solution claimed in the present application can be implemented without these technical details and various changes and modifications based on the following embodiments.
A first embodiment of the invention relates to an internet sales platform. The structure is shown in fig. 1, and specifically comprises:
the system comprises a first-class shop generation module and a first-class shop generation module, wherein the first-class shop is managed by a registered member of a platform. Specifically, the manager of the first-type store may be a specific registered member, or may be some specific registered members, and may be set according to actual needs. The registered member can freely set the appearance of the shop, sell the commodity, promote the shop, and the like.
And the platform member generation module is used for extracting the identification information of the store members of the first class stores, and summarizing and storing the identification information into the platform member information table. Specifically, the store members in the present embodiment may be registered members registered through the promotion link of the first-type store, and registered members having an order including products in the first-type store, and in practical applications, the store members may perform determination by using one of the two conditions. More specifically, the first-type store may be a virtual store opened by the public on the sales platform in the present embodiment.
And the first information generation module is used for generating promotion information belonging to the first shop according to the user instruction. Specifically, the promotion information may include characters, images, videos, and also may be information such as links, which is not limited herein.
And the promotion member selection module is used for displaying the platform member information tables to the user, receiving a selection instruction and appointing one or more platform member information tables as promotion members according to the selection instruction. Specifically, in practical applications, the designated promotion member may be designated by the user, may be determined according to some screening conditions, and is not limited herein.
And the information sending module is used for sending the generated promotion information to promotion members. Specifically, in this embodiment, it may be limited that the promotion information is sent to the account information of the promotion member, and the promotion information may be sent in the form of system information or in the form of private letter, which is not limited herein.
In practical applications, when a user uses the internet sales platform of the present embodiment, whether the user wants to operate a store or shop from the store, the user can register as a registered member of the platform first, and after entering a certain store to shop, the user can become a store member of the store, and the identification information of the store member is collected into the platform member information table by the mobile phone, wherein the identification information may include an identification number (ID), a user name, or a member number, that is, only a series of identification information is collected in the platform member information table, and when the user is shown, the user does not know who the specific member corresponding to each piece of identification information is, and does not know the personal information or personal contact manner of the member. The user can check and check the displayed platform member information table, and one or more members with check marks are appointed promotion members. And then the platform sends the generated promotion information to promotion members, and the promotion information can also comprise one of the following information: the discount coupon, the cash red packet and the discount connection can also comprise a combination of a plurality of items, different forms of discount information is sent according to promotion requirements, received members are attracted to enter the stores, and therefore the browsing amount (namely popularity) of the first class of stores is increased, and the sales volume of the stores is increased.
Compared with the prior art, the main differences and effects of the present embodiment are as follows: the method has the advantages that the shop members among different shops are shared, so that the first class of shops on the platform can obtain other user resources besides the own user resource, and the registered members of the shops have certain purchasing intention, so that popularization information is sent to the users in a group mode, and the popularization pertinence is higher. In addition, the popularization range is larger than the popularization range only to the members belonging to the store. Furthermore, since only the identification information of the member is extracted when the member is collected, and no privacy information is involved, it is not necessary to disclose the privacy information of the client to other stores, thereby ensuring the personal privacy of the member and allowing the registered member to use the internet sales platform in the embodiment of the present invention with more confidence. Therefore, the online shop can promote the member who is interested while guaranteeing the member privacy data, so that the promotion is more targeted, and the promotion cost is reduced. In addition, the promotion information can select different forms of preferential information according to the requirements of the stores, so that members are attracted to buy commodities before. Moreover, the appointed promotion member is determined through the check mark, the operation is simple, mistakes are not easy to occur, and the user operation is simpler and more clear. In addition, the specific limited promotion information is sent to the corresponding account information, and due to the internal operation of the platform, other contact ways of the user, such as the account of a mobile phone and third-party chat software, are not needed, so that the personal privacy of the user is further guaranteed.
A second embodiment of the invention relates to an internet sales platform. The second embodiment is substantially the same as the first embodiment, and mainly differs therefrom in that: in the first embodiment, the information sending module sends the promotion information to account information of the promotion member. In the second embodiment of the present invention, the information sending module sends the promotion information to the mobile terminal (such as a mobile phone) bound by the promotion member.
Specifically, the information sending module can specifically search the mobile phone bound by the promotion member from the platform database according to the identification information of the promotion member, and send the promotion information to the bound mobile phone. Because the searching and sending are performed by the platform, the searching and sending are not required to be displayed to the user, and the user does not need to intervene, the user cannot see the private contact information of the user, and the private contact information cannot be leaked for other use.
More specifically, the specific method for sending the promotion information to the mobile phone may be sending a short message, or pushing the promotion information to the mobile phone of the user through an APP installed in the mobile phone by the sales platform.
The steps of the above methods are divided for clarity, and the implementation may be combined into one step or split some steps, and the steps are divided into multiple steps, so long as the same logical relationship is included, which are all within the protection scope of the present patent; it is within the scope of the patent to add insignificant modifications to the algorithms or processes or to introduce insignificant design changes to the core design without changing the algorithms or processes.
A third embodiment of the present invention relates to an internet sales platform. The third embodiment is a further improvement on the first embodiment, and the main improvement is that: the second type of shop is newly added, and the sales form of the sales platform in the embodiment is enriched.
As shown in fig. 2, the internet sales platform includes the following modules in addition to the modules in the first embodiment:
and the second type shop generating module is used for generating a second type shop, and the second type shop is managed by the platform. Specifically, the second type of store corresponds to a self-service store of the sales platform in the present embodiment.
And the second information generation module is used for generating a promotion link containing the information of the sales-assistant member of the platform and the commodity information of the second type shop for the sales-assistant member to publish. Specifically, the promotion link can carry information of a logout member and can also carry directional marketing-assisting information. The directional sales promotion information refers to preference information for a specific commodity or a specific commodity category. For example, after the member receiving the promotion link clicks to enter the store, a preferential price of a specified commodity or a specified commodity category appears, and the member can use the preferential price to settle accounts if directly ordering the specified commodity.
The commission generation module is used for judging whether the order is generated through the promotion link or not when the second type shop receives the order; and generating a commission for the sales-assistant member when it is determined that the sales-assistant member is generated through the promotion link.
It should be noted that the specific amount of the generated commission can be a fixed amount or a predetermined ratio, and the commission amount is obtained according to the product of the actual amount of the order and the predetermined ratio.
It should be noted that, in this embodiment, the platform member generation module is further configured to extract the identification information of the store members of the second type of stores, and store the identification information in the platform member information table in a summary manner. That is, the platform member information table in the present embodiment includes not only the identification information of the store members of the first type stores but also the identification information of the store members of the second type stores.
It can be seen that this embodiment further restricts can set up the second class shop by the platform management on the platform, increases the promotion that generates the confession sales member and publish simultaneously and links for the platform has abundanter popularization mode, makes the popularization face wider, moreover, utilizes the form of feeding back the commission to sales member, attracts sales member to promote the operation. In addition, by utilizing the directional sales promotion information, the preferential information is more targeted, and can be specific to a certain product or a certain type of product, so that the more targeted product can be popularized according to specific users during popularization.
A fourth embodiment of the present invention relates to an internet sales platform. The fourth embodiment is a further improvement on the basis of the third embodiment, and the main improvement is that: in the embodiment, the promotion and release module is additionally arranged, so that the platform realizes the function of releasing the promotion link.
As shown in fig. 3, the internet sales platform in the present embodiment includes, in addition to the modules in the third embodiment: and the promotion publishing module is used for publishing the promotion link generated by the second information generating module.
That is, the promotion link generated by the second information generation module may be directly published by the promotion publishing module, or may be published by the sales-promoting member. In practical application, when the promotion and release module releases the advertisement, a preferential special area can be established, each promotion link is placed in the preferential special area, and the promotion link can also be released in an advertisement position reserved on a page. The promotion link can be published together with information such as pictures.
A fifth embodiment of the present invention relates to a server, as shown in fig. 4, including:
at least one processor; and a memory communicatively coupled to the at least one processor; wherein the memory stores instructions executable by the at least one processor, the instructions being executable by the at least one processor to enable the at least one processor to implement the functionality of the internet marketing platform as in any one of the first to fourth embodiments.
It should be noted that, all the modules related in the foregoing embodiments are logical modules, and in practical applications, one logical unit may be one physical unit, may be a part of one physical unit, and may also be implemented by a combination of multiple physical units. In addition, in order to highlight the innovative part of the present invention, elements that are not so closely related to solving the technical problems proposed by the present invention are not introduced in the present embodiment, but this does not indicate that other elements are not present in the present embodiment.
In particular, the memory and processor are coupled in a bus, which may include any number of interconnected buses and bridges that couple one or more of the various circuits of the processor and memory together. The bus may also connect various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. A bus interface provides an interface between the bus and the transceiver. The transceiver may be one element or a plurality of elements, such as a plurality of receivers and transmitters, providing a means for communicating with various other apparatus over a transmission medium. The data processed by the processor is transmitted over a wireless medium via an antenna, which further receives the data and transmits the data to the processor.
The processor is responsible for managing the bus and general processing and may also provide various functions including timing, peripheral interfaces, voltage regulation, power management, and other control functions. And the memory may be used to store data used by the processor in performing operations.
A sixth embodiment of the present invention relates to a computer-readable storage medium storing a computer program. The computer program, when executed by the processor, implements the functionality of the internet sales platform in the embodiments described above.
That is, as can be understood by those skilled in the art, all or part of the steps in the method according to the above embodiments may be implemented by a program instructing related hardware, where the program is stored in a storage medium and includes several instructions to enable a device (which may be a single chip, a chip, or the like) or a processor (processor) to execute all or part of the steps in the method according to the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
It will be understood by those of ordinary skill in the art that the foregoing embodiments are specific examples for carrying out the invention, and that various changes in form and details may be made therein without departing from the spirit and scope of the invention in practice.
Claims (11)
1. An internet sales platform, comprising:
a first-class store generation module for generating a first-class store, the first-class store being managed by a registered member of a platform;
the platform member generation module is used for extracting the identification information of the store members of the first class stores, summarizing and storing the identification information into a platform member information table;
the first information generation module is used for generating promotion information belonging to a first shop according to a user instruction;
the promotion member selection module is used for displaying the platform member information tables to users, receiving a selection instruction and appointing one or more platform member information tables as promotion members according to the selection instruction;
and the information sending module is used for sending the generated promotion information to the promotion members.
2. The internet sales platform of claim 1, wherein the information sending module is specifically configured to send the generated promotion information to account information of the promotion member.
3. The internet marketing platform of claim 1, wherein the promotional information comprises at least one of: coupons, cash redpacks, discount connections.
4. The internet marketing platform of claim 1, wherein the promotion member specified by the selection instruction is derived from a user's check mark on a member in the platform member information table.
5. The internet sales platform of claim 1, wherein the store members are registered members registered through promotion links of the first type of stores; and/or, a registered member having an order containing goods in the first type of store.
6. The internet marketing platform of claim 1, further comprising: the system comprises a second type shop generation module, a platform management module and a second type shop management module, wherein the second type shop generation module is used for generating a second type shop which is managed by the platform;
the second information generation module is used for generating a promotion link containing information of a sales assistant member of the platform and commodity information of the second type shop, and the promotion link is issued by the sales assistant member;
the commission generation module is used for judging whether the order is generated through the promotion link or not when the second type shop receives the order; and generating a commission for the sales-assistant member when it is determined that the sales-assistant member is generated through the promotion link.
7. The internet sales platform of claim 6, wherein the platform member generation module is further configured to extract identification information of the store members of the second type of stores, and store the identification information in a platform member information table in a summary manner.
8. The internet sales platform of claim 6, wherein the second information generation module specifically generates a promotion link carrying directional marketing information.
9. The internet marketing platform of claim 6, further comprising: and the promotion publishing module is used for publishing the promotion link generated by the second information generating module.
10. A server, comprising:
at least one processor; and the number of the first and second groups,
a memory communicatively coupled to the at least one processor; wherein,
the memory stores instructions executable by the at least one processor to enable the at least one processor to implement the functionality of the internet sales platform of any of claims 1 to 9.
11. A computer-readable storage medium storing a computer program, wherein the computer program, when executed by a processor, implements the functionality of the internet sales platform of any of claims 1 to 9.
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---|---|---|---|---|
CN112232867A (en) * | 2020-10-15 | 2021-01-15 | 华世界数字科技(深圳)有限公司 | Member store generation method and device |
CN112232874A (en) * | 2020-10-16 | 2021-01-15 | 华世界数字科技(深圳)有限公司 | Shop product synchronization method and device |
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