CN109308597A - The method and its system shared based on enterprise connections resource mutual assistance - Google Patents
The method and its system shared based on enterprise connections resource mutual assistance Download PDFInfo
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- CN109308597A CN109308597A CN201710620663.7A CN201710620663A CN109308597A CN 109308597 A CN109308597 A CN 109308597A CN 201710620663 A CN201710620663 A CN 201710620663A CN 109308597 A CN109308597 A CN 109308597A
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- G06Q30/00—Commerce
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Abstract
The present invention discloses a kind of method and its system shared based on enterprise connections resource mutual assistance, this method comprises: building up on line the platform linked up with transaction using internet site and mobile terminal group;First order member carries out free information typing on platform and can freely issue implementable project after platform is audited;Become second level member by the member that the push channel of first order member enters platform;Become third level member by the member that the push channel of second level member enters platform, and so on form multistage member's human connection resources bank;After higher level member takes part in a project, and the project is pushed to junior member, if junior member has been also involved in the project and has had project conclusion of the business, platform distributes corresponding profit and promotes profit as project to the higher level member for participating in the project;Member takes part in a project, and the service charge after each conclusion of the business that platform submits project publication direction platform distributes corresponding profit to its higher level member as human connection resource profit.
Description
Technical field
The present invention relates to the technical field of business model on line, more particularly to one kind are shared based on the mutual assistance of enterprise connections resource
Method and its system.
Background technique
The business model of one enterprise, the most important pain spot for being how to solve stakeholder, and current social is most
Important stakeholder is exactly corporate boss and consumer.
Such as: the maximum pain spot of corporate boss is exactly the marketing for how going to complete enterprise, and thing is sold out!
Instantly market competition is especially fierce, and marketing cost is incomparably huge, how enterprise could be allowed to solve asking for this most pain
Topic? and it allows enterprise to be absorbed in and does product, best product is supplied to consumer, to put down the burden of marketing, this is me
The pain spot that preferentially solves.
Summary of the invention
Shortcoming present in view of the above technology, the present invention provide a kind of resource-sharing, mutual reciprocity and mutual benefit based on enterprise
Industry human connection resource mutual assistance shared method and its system.
In order to achieve the above object, a kind of method shared based on enterprise connections resource mutual assistance of the present invention, comprising:
The building of platform: the platform linked up with transaction is built up on line using internet site and mobile terminal group;
Registered members: first order member carries out free information typing on platform and freely issues implementable project;Pass through
The member for pushing channel and entering platform of first order member becomes second level member;
The formation of human connection resources bank: third level meeting is become by the member that the push channel of second level member enters platform
Member, and so on form multistage member, constitute multistage human connection resources bank, every grade of member does not need to invest, pay for one's footing
Or it is added in a manner of buying commodity;
The generation of Project profit: after higher level member takes part in a project, and being pushed to junior member for the project, if under
Grade member has been also involved in the project, and the marketing program standard that platform is formulated according to project publisher distributes corresponding profit to ginseng
With the higher level member of the project;
The generation of human connection profit: member takes part in a project, submits service charge to platform after project publisher conclusion of the business, puts down
Platform service is taken the corresponding profit of distribution to its higher level member, Shang Jihui according to the human connection resources contribution value of its higher level member by platform
Member does not need to invest or participate in the project;
The customization of project marketing scheme: platform provides different marketing program templates and selects to the member that need to issue marketing programs
It uses.
Wherein, in multistage member, the human connection of junior member belongs to the human connection of all higher level members, and each member is because under it
Grade member and its add the human connection at good friend on platform and form itself human connection resources bank.
Wherein, registered members are physical or juridical person, and natural person and legal person carry out data input, and equalization publication is implementable
Project.
Wherein, the implementable project of member's publication includes B2C marketing programs, B2B marketing programs, O2O marketing programs, agency
Trade and investment promotion marketing programs, wholesale and retail marketing programs, chain partner marketing programs, distribution marketing programs and consumption rebating marketing item
Mesh can sell project and Experiential Marketing project.
Wherein, it is limited that member's number of identical implementable project is issued in same section.
Wherein, the registration push channel of member includes that connection type is shared in the mode that scans the two-dimensional code and click;Member's
Registration push channel also includes that connection type is shared in the mode that scans the two-dimensional code and click.
Wherein, human connection contribution margin is calculated on the basis of the human connection number that member shares, and different human connection contribution margins section obtains
Human connection profit distribution it is different.
A kind of system shared based on enterprise connections resource mutual assistance of the present invention, comprising:
Platform can carry out the online trading platform of resource-sharing, project popularization and the project implementation,
Registered members, be physical or juridical person, can on platform shared resource, sharing or publication project, implement project with
And obtain corresponding profit;
Platform is equipped with:
Member management unit carries out the registration, classification and management of member,
Project profit distributes administrative unit, exercises supervision, calculates to the project marketing allocation plan of member on platform and divides
With the corresponding Project profit of member,
Human connection profit distribution administrative unit is recorded and is saved to member's human connection contribution margin on platform, and according to tool
The corresponding member's human connection profit of body allocation of items,
Project marketing scheme customized module unit, it is possible to provide marketing program template gives the member's selection that need to issue marketing programs
It uses.
Wherein, the wisdom matching unit that associated member is matched convenient for member, the wisdom are additionally provided on the platform
With unit to the age of natural person member, the gender of natural person member, the name of natural person member, the registered address of legal person, method
The range of business of people carries out big data analysis, and recommends corresponding different to add membership information to different members.
The beneficial effects of the present invention are:
Compared with prior art, the method for the invention shared based on enterprise connections resource mutual assistance, passes through the foundation of platform
Forming a human connection aggregation center more convenient can easily establish oneself by more high-quality projects and marketing tool
Human connection resources bank is continuously increased junior member by pushing channel.Member oneself can pass through publication project or practical matter in this way
Mesh profit, while by popularization sharing project or human connection can also be widened, so that junior's human connection is obtained during implementation project,
The Project profit and human connection profit that platform is given.
Detailed description of the invention
Fig. 1 is that the present invention is based on the method flow schematic diagrams that enterprise connections resource mutual assistance is shared;
Fig. 2 is the distribution schematic diagram that the present invention is distributed a profit according to human connection contribution margin.
Specific embodiment
In order to more clearly state the present invention, the present invention is further described with reference to the accompanying drawing.
Refering to fig. 1, a kind of method shared based on enterprise connections resource mutual assistance of the present invention, comprising:
The building of platform: the platform linked up with transaction is built up on line using internet site and mobile terminal group;
Registered members: first order member carries out free information typing on platform and freely issues implementable project;Pass through
The member for pushing channel and entering platform of first order member becomes second level member;
The formation of human connection resources bank: third level meeting is become by the member that the push channel of second level member enters platform
Member, and so on form multistage member, constitute multistage human connection resources bank;
The generation of Project profit: after higher level member takes part in a project, and being pushed to junior member for the project, if under
Grade member has been also involved in the project, the marketing program standard that platform is formulated according to project publisher distributes corresponding profit to ginseng
With the higher level member of the project;
The generation of human connection profit: member takes part in a project, submits service charge to platform after project publisher conclusion of the business, puts down
Platform distributes service charge to corresponding profit to its higher level member, higher level member is simultaneously according to the human connection resources contribution value of its higher level member
It does not need to invest or participate in the project;
The customization of project marketing scheme: platform provides different marketing program templates and selects to the member that need to issue marketing programs
It uses.
Compared to the prior art, the method for the invention shared based on enterprise connections resource mutual assistance, passes through the foundation of platform
Forming a human connection aggregation center more convenient can easily establish oneself by more high-quality projects and marketing tool
Human connection resources bank is continuously increased junior member by pushing channel.Member oneself can pass through publication project or practical matter in this way
Mesh profit, while by popularization sharing project or human connection can also be widened, so that junior's human connection is obtained during implementation project,
The various Project profits and human connection profit that platform is given.
In the present embodiment, in multistage member, the human connection of junior member belongs to the human connection of all higher level members, Mei Gehui
Member because its junior member and its human connection at good friend is being added on platform due to form itself human connection resources bank.
Fig. 2 is further regarded to, registered members are physical or juridical person, and natural person and legal person carry out data input, impartial
Issue implementable project.The implementable project of member's publication includes B2C marketing programs, B2B marketing programs, O2O marketing programs, generation
Manage trade and investment promotion marketing programs, wholesale and retail marketing programs, chain partner marketing programs, distribution marketing programs and consumption rebating marketing
Project can sell project and Experiential Marketing project etc..Human connection contribution margin is calculated on the basis of the human connection number that member shares, no
The profit distribution obtained with human connection contribution margin section is different.
After project strikes a bargain, the member of publication project side can be to the profit of platform rebating 5-25%;This profit is by services at different levels
Mechanism extracts the 10% of rebating, and administrative center extracts the 10% of rebating, and platform extracts the 10% of rebating, and the extraction of public and social interest's gold is returned
The 5% of benefit, wish pond woking programm extract the 10% of rebating, and residue 55% is shared by the contributor of human connection resource.Specific point
The stage is enjoyed by how much calculating of human connection resources contribution value, the higher level member that contribution margin is 30 point -1000/extracts rebating
10%, contribution margin be 1000 point -5000/ higher level member extract rebating 15%, contribution margin be 5000 point -1 very much between
Higher level member extract rebating 20%, contribution margin 1 very much -5 very much between higher level member extract rebating 25%, contribution margin 50,000
Points -10 very much between higher level member extract rebating 30%, contribution margin 10 very much -50 very much between higher level member extract rebating
35%, contribution margin 50 very much -100 very much between higher level member extract rebating 40%, contribution margin 100 very much -200 very much between
Higher level member extract rebating 45%, contribution margin 200 very much -300 very much between higher level member extract rebating 50%, contribution margin
300 very much -500 very much between higher level member extract rebating 55%.The share for extracting rebating is opened from immediate higher level member
Begin to calculate rebating, more up grade is distributed, with regard to carrying out the distribution of remainder, until profit distribution is complete.Indicate: platform, which is not collected, appoints
The initiation fee or any type of commodity of sale of what form.
Member divides more greatly the chance of profit bigger the contribution margin of human connection, and the ratio shared in the benefit is higher, remuneration obtained
Also more!It is united interaction by a variety of drainage ways, the driving of foundation and coalition of companies, keeps the member of platform more and more,
Using these huge human connection resources go that high-quality project resource is attracted to enter platform again.
Do not change the original marketing form of project, be to do wholesale and retail before, to here be also do wholesale and retail.It does before
Chain partner, arrive is also to recruit chain partner here.It distributes before, coming here is also to distribute.What is done before is education training
Instruction, you come in, and be also the educational training for promoting you here.On condition that the marketing model of project side and its popularization must be closed
Feelings, fairly can just enter platform.
In the present embodiment, it is limited that member's number of identical implementable project is issued in same section.Reasonable disposition money
Source optimizes resource, issues the available guarantee of member's mass of identical implementable project in same section according to the market demand,
Unnecessary malice competition is also avoided simultaneously.
In the present embodiment, the registration push channel of member includes that connection side is shared in the mode that scans the two-dimensional code and click
Formula;The registration push channel of member also includes that connection type is shared in the mode that scans the two-dimensional code and click.Certainly, the present invention is not yet
It is confined to above two push mode, as long as the method that can bring other member registrations into, belongs to protection model of the invention
It encloses.
A kind of system shared based on enterprise connections resource mutual assistance of the present invention, comprising:
Platform can carry out the online trading platform of resource-sharing, project popularization and the project implementation,
Registered members, be physical or juridical person, can on platform shared resource, sharing or publication project, implement project with
And obtain corresponding profit;
Platform is equipped with:
Member management unit carries out the registration, classification and management of member,
Project profit distributes administrative unit, exercises supervision, calculates to the project marketing allocation plan of member on platform and divides
With the corresponding Project profit of member, Project profit carries out the profit point of project according to the marketing allocation policy of project publisher member
Match;
Human connection profit distribution administrative unit is recorded and is saved to member's human connection contribution margin on platform, and according to tool
The corresponding member's human connection profit of body allocation of items,
Project marketing scheme customized module unit, it is possible to provide marketing program template gives the member's selection that need to issue marketing programs
It uses.
In the present embodiment, the wisdom matching unit that associated member is matched convenient for member, institute are additionally provided on the platform
Wisdom matching unit is stated to the age of natural person member, the gender of natural person member, the name of natural person member, natural person member
Hobby, the values of natural person, the registered address of legal person, the range of business of legal person and the relation between supply and demand of legal person itself
It carries out big data analysis, and recommends corresponding different to add membership information to different member.
After entering platform, there are three direction very big change can occur for enterprise.
First direction:
When running, if project, which is promoted, is pushed to B to A, A, B does not receive, this is very normal, Ren Hexiang for original enterprise
Mesh suffers from this possibility, that is since B is here, and project has just been broken chain, and the periphery human connection resource of B cannot be your project institute
With.
And enterprise entering platform, not changing any mode, A receives the project of enterprise, and A is pushed to B, B may not necessarily receive,
But B can receive the sundry item of platform.
Such as: free to survey fate project, B thinks that well, he has connect this two dimensional code, and then he is again his two dimensional code point
Enjoy away, the human connection resource of possible B will project to enterprise it is interested, then the original Resources development of enterprise, enterprise
The human connection resource of industry will never chain rupture, always someone will the project to enterprise is interested, the project for being equal to widen you can
Continuity and the maximum utilization rate of surrounding resources.
Second direction:
One project entity, always stores many human connection resources by promoting marketing, these resources can remove other any rows
Industry goes consumption, promotes or oneself launch company, these resources do these things and will not take value for project entity.But project
As long as company enters platform, all promotion bring human connection resources of project entity, they also can enter item in platform
Mesh or do sundry item promote, consumption etc., then bring more service charges to platform, and these service charges can all have it is certain
Ratio is awarded to project entity as the realization of human connection resource.Because the human connection resource of project entity has been locked in platform, he
Go consumption, promotion project or project to enter all to bring lasting interests for you.
Third direction:
The activities such as now all of enterpriser attends a party, salon merely desire to oneself how to allow in this meeting and oneself reveal
Head, striving between enterprise unexpectedly is very fierce, it is not desirable that others is well-done!Because other enterprises are made better, oneself enterprise is just closed
That infuses is few, so can all there is a kind of idea, it is desirable to oneself be the focus of entire meeting, be best.
Enterprise's party on platform is then different, everybody is intended to find there is better project.Because there is good project people
Arteries and veins resources bank can just be done greatly with moment, just can be gone to cash in human connection resources bank for a long time, can just be organized better group
Team can just have an opportunity to promote and manage more good project resource, can just there is the opportunity ... for more achieving self
Platform is that all enterprises unite the shared resource platform of win-win together, and all enterprises and all consumers are become
The relatives of Sharing Interests!Reduction is striven unexpectedly, save the cost, is facilitated with sharing shared!Competition become it is competing and!With his principle of benefit
Each link is designed, the person of letting on does not change old habit, and obtains more shared resource and value.Do not have it is any it is forced and
Pressure, very humanized mode design!
If the project that do not like here can enter Project Introduction with helpdesk, there are also profit of deducting a percentage, project sides
There is no any investment, do not change its original mode, do not change his attribute, does not change his distribution of interests principle!For project
Fang Eryan exactly saves some marketing costs wasted originally, returns a little service charges just to platform after conclusion of the business, then platform
Or service charge is assigned with to member by human connection resources contribution value.
Disclosed above is only several specific embodiments of the invention, but the present invention is not limited to this, any ability
What the technical staff in domain can think variation should all fall into protection scope of the present invention.
Claims (9)
1. a kind of method shared based on enterprise connections resource mutual assistance characterized by comprising
The building of platform: the platform linked up with transaction is built up on line using internet site and mobile terminal group;
Registered members: first order member carries out free information typing on platform and freely issues implementable project;Pass through first
The member for pushing channel and entering platform of grade member becomes second level member;
The formation of human connection resources bank: becoming third level member by the member that the push channel of second level member enters platform,
The rest may be inferred forms multistage member, constitutes multistage human connection resources bank;
The generation of Project profit: after higher level member takes part in a project, and the project is pushed to junior member, if junior's meeting
Member has been also involved in the project, and the marketing program standard that platform is formulated according to project publisher, distributing corresponding profit should to participation
The higher level member of project;
The generation of human connection profit: member takes part in a project, and project publication direction platform submits Final Value fees, platform according to
The human connection resources contribution value of its higher level member distributes corresponding profit to its higher level member;
The customization of project marketing scheme: platform provides different marketing program templates and selects to make to the member that need to issue marketing programs
With.
2. the method according to claim 1 shared based on enterprise connections resource mutual assistance, which is characterized in that multistage member
In, the human connection of junior member belongs to the human connection of all higher level members, each member because its junior member and its on platform
It adds into the human connection of good friend and forms the human connection resources bank of itself.
3. the method according to claim 1 shared based on enterprise connections resource mutual assistance, which is characterized in that registered members are
Physical or juridical person, natural person and legal person carry out data input, and equalization issues implementable project.
4. the method according to claim 1 shared based on enterprise connections resource mutual assistance, which is characterized in that member's publication
Implementable project includes B2C marketing programs, B2B marketing programs, O2O marketing programs, business invitation services marketing programs, wholesale and retail battalion
Pin project, chain partner marketing programs, distribution marketing programs and consumption rebating marketing programs can sell project and Experiential Marketing
Project.
5. the method according to claim 4 shared based on enterprise connections resource mutual assistance, which is characterized in that same section hair
Member's number of the identical implementable project of cloth is limited.
6. the method according to claim 1 shared based on enterprise connections resource mutual assistance, which is characterized in that the registration of member
Push channel includes that connection type is shared in the mode that scans the two-dimensional code and click;The registration push channel of member also includes scanning two
It ties up code mode and clicks and share connection type.
7. the method according to claim 1 shared based on enterprise connections resource mutual assistance, which is characterized in that human connection contribution margin
Calculated on the basis of the human connection number that member shares, the profit distribution that different human connection contribution margins section obtains is different.
8. a kind of system shared based on enterprise connections resource mutual assistance characterized by comprising
Platform can carry out the online trading platform of resource-sharing, project popularization and the project implementation,
Registered members are physical or juridical person, shared resource, sharing or publication project, implementation project and can be obtained on platform
Take corresponding profit;
Platform is equipped with:
Member management unit carries out the registration, classification and management of member,
Project profit distributes administrative unit, exercises supervision, calculates to the project marketing allocation plan of member on platform and the meeting of distribution
The corresponding Project profit of member,
Human connection profit distribution administrative unit is recorded and is saved to member's human connection contribution margin on platform, and according to specific item
Mesh distributes corresponding member's human connection profit,
Project marketing scheme customized module unit, it is possible to provide marketing program template gives the member that need to issue marketing programs selection to make
With.
9. the method according to claim 8 shared based on enterprise connections resource mutual assistance, which is characterized in that on the platform
It is additionally provided with the wisdom matching unit that associated member is matched convenient for member, year of the wisdom matching unit to natural person member
Age, the gender of natural person member, the name of natural person member, the registered address of legal person, legal person range of business carry out big data
Analysis, and recommend corresponding different to add membership information to different member.
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