CN104123621A - Enterprise marketing management method - Google Patents
Enterprise marketing management method Download PDFInfo
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- CN104123621A CN104123621A CN201410399390.4A CN201410399390A CN104123621A CN 104123621 A CN104123621 A CN 104123621A CN 201410399390 A CN201410399390 A CN 201410399390A CN 104123621 A CN104123621 A CN 104123621A
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Abstract
The invention discloses an enterprise marketing management method, comprising obtaining enterprise information, building a pyramidal structure and thereby enabling the enterprise information to be added into the first level of the pyramidal structure; obtaining staff information, and thereby enabling the staffs to be added into the second level of the built pyramidal structure; obtaining client information, and thereby enabling clients to be added into the lower level at the preset position of the built pyramidal structure. According to the method, the effective marketing management system is built, marketing and management are implemented to the client level, the staffs and the clients are motivated to make contribution to an enterprise, client flow and continuous profit are brought to the enterprise, and improvement of marketing effect is facilitated. Preferentially, the method comprises a recommendation mechanism, a point accumulation mechanism and an exchange mechanism, and thereby the staffs and the clients are continuously motivated to build the pyramidal structure, and more people are influenced to become new clients of the enterprise, namely, the new clients are developed, viscidity of the current clients are kept, and more client flow that is high in quality is obtained.
Description
Technical field
The present invention relates to field of information management, particularly relate to a kind of method of enterprise marketing management.
Background technology
The impact aggravation on every profession and trade of computing machine and Internet technology, is faced with new challenges the traditional forms of enterprises, and Traditional Marketing pattern has been difficult to allow the traditional forms of enterprises keep lasting competitive power.Current most enterprise marketing management systems set up the data model that adopts flattening, employee and client are isolated and are come, this mode is difficult to encourage employee or client to create enough marketing to be worth; Meanwhile, large multiple enterprises passes through traditional media advertisement, network click advertisement etc., and of a high price, the customer loyalty growing up is also not high enough; Lifting cost and the cost of the sales volume of product and the brand effect of enterprise are very large.This marketing structural model becomes the bottleneck that enterprise further develops gradually.
Therefore, how to build effective marketing management system, excitation employee and client, for enterprise contributes, for enterprise brings customer traffic and lasting profit, become the problem that those skilled in the art need solution badly.
Summary of the invention
The object of this invention is to provide a kind of effective marketing management system, excitation employee and client, for enterprise contributes, for enterprise brings customer traffic and lasting profit, share enterprise profit simultaneously.
For solving the problems of the technologies described above, the invention provides a kind of method of enterprise marketing management, said method comprising the steps of:
Step 1: obtain company information, set up pyramid structure so that described company information adds the formation first order of pyramid structure;
Step 2: obtain enterprise staff information, make described employee add the second level of built vertical pyramid structure to;
Step 3: obtain customer information, make described client add the subordinate in the precalculated position of built vertical pyramid structure to.
Preferably, in step 3, when receiving customer information, receive and recommend code and referrer's information, and described precalculated position refers to described referrer's position.
Preferably, described recommendation code and referrer's information exchange are crossed following steps acquisition:
Step 31: the client who has added in pyramid structure completes after effective consumption, obtains and recommends code;
Step 32: client will recommend code and client's information as referrer's information, share community network;
Step 33: the good friend in client's community network obtains code and the referrer's information of recommending.
Preferably, described recommendation code has the term of validity and the restriction of recommendation number.
Preferably, described community network WeiSNS community, comprise following at least one: micro-letter, line, QQ, Skype and Alipay.
Preferably, described method also comprises: according to default Integral Rule, employee adds pyramid structure, employee's success visitor to recommend family to add pyramid structure, client to add pyramid structure, lead referral success client to add pyramid structure, client to complete effective consumption all can obtain different integrations.
Preferably, according to default exchange rule, described user and client's integration are convertible.
Utilize enterprise marketing management method to build effective marketing management system, marketing, management are implemented to customer level, excitation employee and client, for enterprise contributes, for enterprise brings customer traffic and lasting profit, promote the improvement of marketing effectiveness.
In further scheme, client completes after effective consumption, obtains and recommends code, and client will recommend code and referrer's information, share community network; Good friend in client's community network obtains code and the referrer's information of recommending.Enterprise need to affect the new client that more people becomes enterprise by client's recommendation, in order to obtain more customer traffic, and is high-quality customer traffic.By by social network-i i-platform, set up a kind of a kind of marketing channel way to manage of intercommunication from line and between on line.
In further scheme, recommend code to there is the term of validity and the restriction of recommendation number, to prevent Malicious recommendation.
In further scheme, client is shared and is recommended code by community network, by the community resource on line, customer traffic is amplified, and makes single client's value there will be the amplification effect of pyramid pattern.
In further scheme, adopt integration mechanism, further guarantee the sane development of whole pyramid structure, encourage employee to include client in pyramid model, also encourage client help to recommend new client to enter pyramid model simultaneously.
In further scheme, adopt the mechanism of exchange, the convertible invisible or physical items of client.Thereby realize constantly excitation employee and client and build pyramid structure, develop new client and keep existing customer's viscosity.
Accompanying drawing explanation
A kind of enterprise marketing management method process flow diagram that Fig. 1 provides for embodiment of the present invention.
Fig. 2 is according to the schematic diagram of a kind of pyramid structure of described enterprise marketing management method foundation.
The process flow diagram of a kind of customer acquisition recommendation information that Fig. 3 provides for embodiment of the present invention.
Embodiment
In order to make those skilled in the art person understand better technical scheme of the present invention, below in conjunction with accompanying drawing, the present invention is described in further detail.
Please refer to Fig. 1 and Fig. 2, embodiments of the invention are described in further detail.The method of enterprise marketing management provided by the invention comprises the following steps:
Step 1: obtain company information, set up pyramid structure so that described company information adds the formation first order of pyramid structure.
Step 2: obtain enterprise staff information, make described employee add the second level of built vertical pyramid structure to.
Step 3: obtain customer information, make described client add the subordinate in the precalculated position of built vertical pyramid structure to.
It should be noted that, in the embodiment of a kind of enterprise marketing management method of the present invention, first build pyramid structure, set up company information and form the pyramid structure first order; Next sets up enterprise staff information, forms the pyramid second level, directly pyramidal supvr is responsible for; Enterprise staff is by the mode of recommending again, and development client moves into pyramid structure, and the client of Employee development, is positioned at the pyramidal third level; Other clients of lead referral move into pyramid structure, and other clients of client's development, will be positioned at the subordinate in precalculated position, i.e. the pyramidal fourth stage, or the position below the fourth stage.Thereby described pyramid structure can infinite expanding.Whole pyramidal certain node, itself is also a little pyramid, that is to say that whole pyramid model can be subdivided into less pyramid.By building effective marketing management system, marketing, management are implemented to customer level, excitation employee and client, for enterprise contributes, for enterprise brings customer traffic and lasting profit, promote the improvement of marketing effectiveness.
Preferably, in step 3, when receiving customer information, receive and recommend code and referrer's information, and described precalculated position refers to described referrer's position.
Code is recommended to enterprise staff granting by enterprise, and enterprise staff develops client as referrer and moves into pyramid structure.There is certain constraining force in enterprise for enterprise staff, if directly provide recommendation code to the client who adds in pyramid structure, can cause a large amount of invalid recommendations or Malicious recommendation.
Thereby the present invention can be further improved, and please refer to Fig. 3, the process flow diagram of a kind of customer acquisition recommendation information that Fig. 3 provides for embodiment of the present invention.Described recommendation code and referrer's information exchange are crossed following steps and are obtained:
Step 31: the client who has added in pyramid structure completes after effective consumption, obtains and recommends code;
Step 32: client will recommend code and client's information as referrer's information, share community network;
Step 33: the good friend in client's community network obtains code and the referrer's information of recommending.
Client consumes enterprise product, obtains and recommends qualification, obtains and recommends code, client by on-link mode (OLM), on community network, to share this recommendation code.Client's friend finds this link on social networks, clicks code and the referrer's information of recommending that gets.Enterprise need to affect the new client that more people becomes enterprise by client's recommendation, in order to obtain more customer traffic, and is high-quality customer traffic.By by social network-i i-platform, set up a kind of a kind of marketing channel way to manage of intercommunication from line and between on line.
Preferably, described recommendation code has the term of validity and the restriction of recommendation number.Enterprise can carry out number restriction according to self-condition, also can be made as without number ceiling restriction.For preventing Malicious recommendation, when recommending code be finished or lost efficacy, client, in order again to obtain recommendation qualification, need to consume to enterprise again.
When recommended customer acquisition is recommended after code and referrer's information, if recommend code effectively successfully to add in pyramid structure.If recommend code invalid, need to regain recommendation information.
In another kind of embodiment, client is shared and is recommended code by SNS community, and described certain client, by consumption, obtains and recommends qualification, so by the link with recommending code information, share community network.According to normal conditions, this user has 100 active social good friends at least, community network comprise following at least one: therefore micro-letter, line, QQ, Skype and Alipay etc., active number of users can surmount this number greatly.Recommendation by client at social networks, wherein has good friend to accept recommendation, and this product is experienced by Bing Qu company, by consuming and obtain recommendation code.From the client of these new consumption, carry out sharing and recommending of next round.By the mode of recommending, market, single client's value will there will be the amplification effect of pyramid pattern.
In addition, in order further to guarantee the sane development of whole pyramid structure, marketing management method also comprises: according to default Integral Rule, integration enterprise issues multiple integration: employee adds pyramid structure, employee's success visitor to recommend family to add pyramid structure, client to add pyramid structure, lead referral success client to add pyramid structure, client to complete effective consumption all can obtain different integrations.
Enterprise, according to the different situations of self-growth, sets Integral Rule: newly establish development-oriented enterprise, more granting recommended integration, encourages employee to include client in pyramid model, also encourages client help to recommend new client to enter pyramid model simultaneously; Had a ripe enterprise of scale, the more consumption integration of signing a bill of providing, keeps existing client here.
In further scheme, enterprise further adjusts Integral Rule according to earning performance: when Enterprise Healthy Development runs well, enterprise, according to the level of profitability, formulates Integral Rule.Such as 5% of profit, as integration, feed back to employee and client; When enterprise is in the urgent need to expanding a large amount of clients, by providing a certain amount of integration, client is attracted; When enterprise development runs into bottleneck, cannot hold more customer resources, start to suspend or lower integration mechanism, associated recommendation integration and add integration to empty.
Preferably, according to default exchange rule, described user and client's integration are convertible.When the number of client's accumulated point exchanging, meet the exchange condition of enterprise, client goes out to exchange application, exchanges invisible article or other physical items such as coupons, consumption card.Thereby realize constantly excitation employee and client and build pyramid structure, develop new client and keep existing customer's viscosity
Above the method for a kind of enterprise marketing management provided by the present invention is described in detail.Applied specific case herein principle of the present invention and embodiment are set forth, the explanation of above embodiment is just for helping to understand core concept of the present invention.It should be pointed out that for those skilled in the art, under the premise without departing from the principles of the invention, can also carry out some improvement and modification to the present invention, these improvement and modification also fall in the protection domain of the claims in the present invention.
Claims (7)
1. a method for enterprise marketing management, is characterized in that, said method comprising the steps of:
Step 1: obtain company information, set up pyramid structure so that described company information adds the formation first order of pyramid structure;
Step 2: obtain enterprise staff information, make described employee add the second level of built vertical pyramid structure to;
Step 3: obtain customer information, make described client add the subordinate in the precalculated position of built vertical pyramid structure to.
2. the method for enterprise marketing management according to claim 1, is characterized in that, in step 3, when receiving customer information, receive and recommend code and referrer's information, and described precalculated position refers to described referrer's position.
3. the method for enterprise marketing management according to claim 2, is characterized in that, described recommendation code and referrer's information exchange are crossed following steps and obtained:
Step 31: the client who has added in pyramid structure completes after effective consumption, obtains and recommends code;
Step 32: client will recommend code and client's information as referrer's information, share community network;
Step 33: the good friend in client's community network obtains code and the referrer's information of recommending.
4. the method for enterprise marketing management according to claim 3, is characterized in that, described recommendation code has the term of validity and the restriction of recommendation number.
5. the method for enterprise marketing according to claim 2 management, is characterized in that, described community network WeiSNS community, comprise following at least one: micro-letter, line, QQ, Skype and Alipay.
6. the method that enterprise marketing according to claim 3 is managed, it is characterized in that, described method also comprises: according to default Integral Rule, employee adds pyramid structure, employee's success visitor to recommend family to add pyramid structure, client to add pyramid structure, lead referral success client to add pyramid structure, client to complete effective consumption all can obtain different integrations.
7. according to the method for the enterprise marketing management described in claim 1 to 6 any one, it is characterized in that, according to default exchange rule, described user and client's integration are convertible.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410399390.4A CN104123621A (en) | 2014-08-14 | 2014-08-14 | Enterprise marketing management method |
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| CN201410399390.4A CN104123621A (en) | 2014-08-14 | 2014-08-14 | Enterprise marketing management method |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN105719088A (en) * | 2016-01-25 | 2016-06-29 | 深圳市华阳信通科技发展有限公司 | Intelligent profit sharing settlement method and system |
| CN106651075A (en) * | 2015-11-04 | 2017-05-10 | 上海仓实网络科技有限公司 | Part-time job management method based on mobile terminal and system thereof |
| CN109118281A (en) * | 2018-08-07 | 2019-01-01 | 杭州华箸科技股份有限公司 | The management method and device for profit of marketing |
| CN109308597A (en) * | 2017-07-27 | 2019-02-05 | 冯军 | The method and its system shared based on enterprise connections resource mutual assistance |
| CN113743641A (en) * | 2020-12-07 | 2021-12-03 | 北京沃东天骏信息技术有限公司 | Article identification method and device |
-
2014
- 2014-08-14 CN CN201410399390.4A patent/CN104123621A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN106651075A (en) * | 2015-11-04 | 2017-05-10 | 上海仓实网络科技有限公司 | Part-time job management method based on mobile terminal and system thereof |
| CN105719088A (en) * | 2016-01-25 | 2016-06-29 | 深圳市华阳信通科技发展有限公司 | Intelligent profit sharing settlement method and system |
| CN109308597A (en) * | 2017-07-27 | 2019-02-05 | 冯军 | The method and its system shared based on enterprise connections resource mutual assistance |
| CN109118281A (en) * | 2018-08-07 | 2019-01-01 | 杭州华箸科技股份有限公司 | The management method and device for profit of marketing |
| CN113743641A (en) * | 2020-12-07 | 2021-12-03 | 北京沃东天骏信息技术有限公司 | Article identification method and device |
| CN113743641B (en) * | 2020-12-07 | 2024-09-20 | 北京沃东天骏信息技术有限公司 | Article identification method and device |
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Application publication date: 20141029 |