CN109118281A - The management method and device for profit of marketing - Google Patents
The management method and device for profit of marketing Download PDFInfo
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- CN109118281A CN109118281A CN201810893709.7A CN201810893709A CN109118281A CN 109118281 A CN109118281 A CN 109118281A CN 201810893709 A CN201810893709 A CN 201810893709A CN 109118281 A CN109118281 A CN 109118281A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0215—Including financial accounts
- G06Q30/0216—Investment accounts
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Abstract
The present invention relates to the management methods and device of a kind of profit of marketing to determine participant corresponding to the consumption information as target object to be shared in the benefit if method includes: to detect that consumer generates consumption information；According to preset share in the benefit rule and the consumption information, corresponding profit is distributed to the target object.Using technical solution of the present invention, it is able to ascend the purchasing power and consumption wish of consumer, effectively dissolves superfluous production capacity.
Description
Technical field
The present invention relates to the new retail domains in emerging internet, and in particular to a kind of management method and dress of profit of marketing
It sets.
Background technique
In the marketing models such as traditional commerce, direct selling, electric business, difference quotient, the opposition profit that consumer spends, operator makes money is divided
The change of essence is not obtained with mode.
In the prior art, in order to dissolve superfluous production capacity, operator often separate a part of profit to integrate, discount coupon, meeting
The form of medium such as member's card are given to consumer, as the activity promoted sales by cutting prices to generate profit distribution.But due to these media
The commodity often managed just for operator so that less consumer participates in this activity promoted sales by cutting prices, and utilize this
A little resulting profits of medium, this allows for the purchasing power and consumption by the methods of these media implementation profit distributions to consumer
Wish promotion effect is limited, and the effect for dissolving superfluous production capacity is poor.
Summary of the invention
In view of this, the purpose of the present invention is to provide the management method and device of a kind of profit of marketing, it is existing to solve
The method of profit distribution promote that effect is limited, and the effect for dissolving superfluous production capacity is poor to the purchasing power of consumer and consumption wish
The problem of.
In order to achieve the above object, the present invention provides a kind of management method of profit of marketing, comprising:
If detecting, consumer generates consumption information, determines participant corresponding to the consumption information as to be shared in the benefit
Target object；
According to preset share in the benefit rule and the consumption information, corresponding profit is distributed to the target object.
Further, in method described above, the participant includes the supply and marketing quotient, described of consumer, current consumption
At least one of supply and marketing quotient, supply and marketing quotient nominator, commercial product recommending person and partner of the passing consumption of consumer.
Further, in method described above, corresponding profit is distributed to the target object, comprising:
According to the identification information of the target object, the attribute information of the target object is determined；
According to the attribute information, the corresponding distribution carrier of the profit is generated；
The distribution carrier is transmitted across the target object.
Further, method described above, further includes:
Reception, which is withdrawn deposit, applies for request；
The target Withdrawal Amount withdrawn deposit in applying requesting described in determination；
The target Withdrawal Amount is sent to the account of withdrawing deposit of the target object.
Further, method described above, further includes:
Whether the payment request for detecting the consumer carries the amount of money to be deducted；
If so, deducting the amount of money to be deducted from consumer account；
Generate the consumption information.
The present invention also provides a kind of managing devices of profit of marketing, comprising:
Detection module, if determining participation corresponding to the consumption information for detecting that consumer generates consumption information
Person is as target object to be shared in the benefit；
Distribution module, for distributing and corresponding to the target object according to preset share in the benefit rule and the consumption information
Profit.
Further, in device described above, the participant includes the supply and marketing quotient, described of consumer, current consumption
At least one of supply and marketing quotient, supply and marketing quotient nominator, commercial product recommending person and partner of the passing consumption of consumer.
Further, in device described above, the distribution module is specifically used for:
According to the identification information of the target object, the attribute information of the target object is determined；
According to the attribute information, the corresponding distribution carrier of the profit is generated；
The distribution carrier is transmitted across the target object.
Further, device described above, further includes:
Receiving module, for receiving application request of withdrawing deposit；
Determining module, for the target Withdrawal Amount in application request of withdrawing deposit described in determination；
Sending module, for the target Withdrawal Amount to be sent to the account of withdrawing deposit of the target object.
Further, in device described above, the detection module is also used to:
Whether the payment request for detecting the consumer carries the amount of money to be deducted；
If so, deducting the amount of money to be deducted from consumer account；
Generate the consumption information.
The management method and device of marketing profit of the invention, if detecting, consumer generates consumption information, determines consumption
Participant corresponding to information is as target object to be shared in the benefit；According to preset share in the benefit rule and consumption information, to target pair
As distributing corresponding profit, corresponding profit can be distributed to related participant by realizing consumer spending.Using of the invention
Technical solution is able to ascend the purchasing power and consumption wish of consumer, effectively dissolves superfluous production capacity.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention for those of ordinary skill in the art without creative efforts, can be with
It obtains other drawings based on these drawings.
Fig. 1 is the flow chart of the management method embodiment of marketing profit of the invention；
Fig. 2 is the structural schematic diagram of the managing device embodiment one of marketing profit of the invention；
Fig. 3 is the structural schematic diagram of the managing device embodiment two of marketing profit of the invention.
Specific embodiment
To make the object, technical solutions and advantages of the present invention clearer, technical solution of the present invention will be carried out below
Detailed description.Obviously, described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.Base
Embodiment in the present invention, those of ordinary skill in the art are obtained all without making creative work
Other embodiment belongs to the range that the present invention is protected.
Fig. 1 is the flow chart of the management method embodiment of marketing profit of the invention, as shown in Figure 1, the battalion of the present embodiment
The management method of pin profit can specifically include following steps:
If 100, detecting, consumer generates consumption information, determines participant corresponding to consumption information as to be shared in the benefit
Target object；
The income of businessman is obtained to optimize productive consumption environment to improve the purchasing power of consumer and consume wish
To promotion, preferably to promote merchant service, and after producer obtains income, there is more capital investment reproductions, make more by
The launch products that consumer welcomes, formed consumer, businessman, manufacturer, social win-win benign cycle " ecosphere ", this
In embodiment, a part marketing profit of commodity can share in the benefit to participant relevant when being purchased to the commodity, make
More people can obtain corresponding profit durings commodity consumption, popularization etc..
Specifically, participant corresponding to the consumption information in the present embodiment may include the confession of consumer, current consumption
Sell quotient, the supply and marketing quotient of the passing consumption of consumer, supply and marketing quotient nominator and at least one of commercial product recommending person and partner.
For example, after consumer generates consumption information, consumer itself can enjoy profit in order to encourage consumer spending
The right of distribution；Since consumer can not consume in same supply and marketing quotient, in order to encourage more supply and marketing quotient that can participate in
The allocation activities for profit of marketing, consumer is after a certain supply and marketing quotient consumes, and supply and marketing quotient can bind consumer, and consumer exists
When other supply and marketing quotient consume, the right of profit distribution can also be enjoyed with the supply and marketing quotient of consumer's binding, i.e., consumer is passing disappears
The supply and marketing quotient taken can enjoy the right of profit distribution；In order to make more consumers, supply and marketing quotient participate in the distribution of marketing profit
Activity, the supply and marketing quotient participated in can recommend other supply and marketing quotient having neither part nor lot in, alternatively, mutual Recommendations between consumer,
To help the sale of commodity, therefore, supply and marketing quotient nominator and commercial product recommending person can equally enjoy the right of profit distribution.Separately
Outside, partner's system can also be set, more people is allow to enjoy the right of profit distribution.Wherein, consumer can pass through
Current consumption obtains Partners Qualification, alternatively, obtaining Partners Qualification by redemption card, supply and marketing quotient can be obtained by entering platform
Obtain Partners Qualification.
It should be noted that either supply and marketing quotient nominator or commercial product recommending person in the present embodiment, can divide
For multiple echelons, i.e. nominator A is the first echelon, and the first user recommended is second echelon, is recommended by the first user
Second user is the third echelon, and so on.
In the present embodiment, a profit distribution database can be established for the object for the right for enjoying profit distribution, when
It, can be according to the identity of consumer and the profit distribution data of foundation after consumer buys commodity and generates consumption information
Library determines target object to be shared in the benefit, that is, determines consumer, the supply and marketing quotient of the passing consumption of consumer, supply and marketing quotient nominator and quotient
At least one of product nominator is as target object to be shared in the benefit.
101, according to preset share in the benefit rule and consumption information, corresponding profit is distributed to target object to be shared in the benefit.
In the present embodiment, rule of sharing in the benefit accordingly can be preset, after determining the target object wait share in the benefit, Ke Yigen
According to preset share in the benefit rule and consumption information, corresponding profit is distributed to target object to be shared in the benefit.
For example, can be for the corresponding ratio of sharing in the benefit of different target object settings to be shared in the benefit as default rule of sharing in the benefit
Then, and according to the consumption information of consumer gross profit is calculated, and according to preset interest concessions rule, obtains governable profit,
And corresponding profit is distributed to each target object to be shared in the benefit.
During a specific implementation, since the type of target object is different, when distributing a profit, its forms of distribution is
Different.For example, can determine the attribute information of target object according to the identification information of target object；Such as, consumer, supply and marketing
At least one of quotient, supply and marketing quotient nominator and commercial product recommending person.And according to the attribute information of target object, it is corresponding to generate profit
Distribution carrier；Such as, at least one of red packet, circulating fund, deduction certificate, wherein generating the corresponding distribution carrier of profit
When, it can be generated based on block chain technology, and corresponding distribution carrier is transmitted across corresponding target object.
For example, can be carried using red packet as distribution for the supply and marketing quotient and partner of consumer, the passing consumption of consumer
Body distributes to the supply and marketing quotient of consumer and the passing consumption of consumer, for the supply and marketing quotient of current consumption, is used as and mainly shares in the benefit
Side can be directly used the circulating fund of system as distribution carrier, distribute to the supply and marketing quotient of current consumption, can for nominator
, as distribution carrier, to distribute to corresponding nominator using deduction certificate.
In the present embodiment, as long as consumer consumes, other than the supply and marketing quotient of current consumption obtains marketing profit, consumption
Supply and marketing quotient, supply and marketing quotient nominator, commercial product recommending person and partner of the passing consumption of person etc. can obtain corresponding profit, thus
More crowds are enabled to enjoy profit distribution right, more people participate in the marketing activity of supply and marketing quotient, so that superfluous production capacity
Effectively dissolved.
For supply and marketing quotient, which raises marketing efficiencies, obtain more incomes, help producer's rapid digestion inventory,
It realizes the updating and upgrading of a product, without the market competitiveness is lost, changes the status of product of inferior quality expulsion quality product, help producer
Smoothly realize industry restructuring and upgrading.Can earn a profit income in consumption naturally for consumers, as labor
The supplement of dynamic time income, improves consumer purchasing power and consumption wish, improves to oppose between consumer and supply and marketing quotient and close
System.
The executing subject of the management method of the marketing profit of the present embodiment can be the managing device of marketing profit, the marketing
The managing device of profit can specifically be integrated by software, for example, the managing device of the marketing profit is specifically as follows one
Using the present invention is to this without being particularly limited to.
The management method of the marketing profit of the present embodiment, if detecting, consumer generates consumption information, determines consumption information
Corresponding participant is as target object to be shared in the benefit；According to preset share in the benefit rule and consumption information, to target object point
With corresponding profit, corresponding profit can be distributed to related participant by realizing consumer spending.Using technology of the invention
Scheme is able to ascend the purchasing power and consumption wish of consumer, effectively dissolves superfluous production capacity.
In practical applications, to be allocated in the present embodiment in order to further promote the effect of neutralizing superfluous production capacity
Target object can use the profit and the operation such as consumed, embodied, so as to be allocated after obtaining corresponding profit
The activity promoted sales by cutting prices of the more positive participation the present embodiment of target object.
Specifically, it can receive the application request of withdrawing deposit of target object transmission；And determine the target in application request of withdrawing deposit
Withdrawal Amount；Target Withdrawal Amount is sent in the account of withdrawing deposit of target object, in this way, target object can will be obtained
Profit is withdrawn deposit, and is consumed freely, and the product that operator is managed is not limited in, so that participating in the activity wish promoted sales by cutting prices
It is relatively strong, to effectively dissolve superfluous production capacity.In addition, consumer is in payment under the premise of target object is not applied withdrawing deposit
It can choose and paid using its resulting profit, specifically, whether the payment request that can detecte consumer carries wait support
Detain the amount of money；If so, deducting the amount of money to be deducted from consumer account；Generate corresponding consumption information.
Due to being that supply and marketing quotient formulates in such a way that the media such as integral, discount coupon, member card carry out profit distribution, quantity
It is unlimited, it is generally the case that these media can be only applied to commodity provided by supply and marketing quotient, and versatility is poor, and these are situated between
All there is certain time limit limitation in matter, can not withdraw deposit, and user can not continue to obtain consumption energy of these media to improve oneself
Power is divided so as to cause the consumption wish that can not effectively promote consumer, and in the present embodiment based on what block chain technology generated
It is user that is limited invariable, and enjoying the right of profit distribution with amount vector, continual can obtains corresponding
Profit, and resulting profit can be used and consumed in any supply and marketing quotient, can also withdraw deposit so that the consuming capacity of consumer and
Consumption wish gets a promotion, in this way, supply and marketing quotient can formulate marketing side according to the management method of the marketing profit of the present embodiment
Case, and profit distribution no longer is carried out with media such as integral, discount coupon, member cards, consumer can be according to the marketing of the present embodiment
The management method of profit formulates consumption plan, while consumption, enjoys profit distribution, to promote domestic demand, effectively dissolved
Surplus production capacity, shaping real economy.
Fig. 2 is the structural schematic diagram of the managing device embodiment one of marketing profit of the invention, as shown in Fig. 2, this implementation
The managing device of the marketing profit of example includes detection module 10 and distribution module 11.
Detection module 10, if determining participant corresponding to consumption information for detecting that consumer generates consumption information
As target object to be shared in the benefit；
For example, participant include consumer, current consumption the passing consumption of supply and marketing quotient, consumer supply and marketing quotient, supply and marketing quotient
At least one of nominator, commercial product recommending person and partner.
Distribution module 11, for distributing corresponding profit to target object according to preset share in the benefit rule and consumption information.
For example, distribution module 11, is specifically used for:
According to the identification information of target object, the attribute information of target object is determined；
According to attribute information, the corresponding distribution carrier of profit is generated；
Distribution carrier is transmitted across target object.
The managing device of the marketing profit of the present embodiment, if detecting, consumer generates consumption information, determines consumption information
Corresponding participant is as target object to be shared in the benefit；According to preset share in the benefit rule and consumption information, to target object point
With corresponding profit, corresponding profit can be distributed to related participant by realizing consumer spending.Using technology of the invention
Scheme is able to ascend the purchasing power and consumption wish of consumer, effectively dissolves superfluous production capacity.
Fig. 3 is the structural schematic diagram of the managing device embodiment two of marketing profit of the invention, as shown in figure 3, this implementation
On the basis of the managing device embodiment shown in Fig. 2 of the marketing profit of example, it can also include further receiving module 12, determine
Module 13 and sending module 14.
Receiving module 12, for receiving application request of withdrawing deposit；
Determining module 13, for determining the target Withdrawal Amount in application request of withdrawing deposit；
Sending module 14, for target Withdrawal Amount to be sent to the account of withdrawing deposit of target object.
In practical applications, detection module 10 is also used to:
Whether the payment request of detection consumer carries the amount of money to be deducted；
If so, deducting the amount of money to be deducted from consumer account；
Generate consumption information.About the device in above-described embodiment, wherein modules have executed the concrete mode of operation
It is described in detail in the embodiment of the method, no detailed explanation will be given here.
It is understood that same or similar part can mutually refer in the various embodiments described above, in some embodiments
Unspecified content may refer to the same or similar content in other embodiments.
It should be noted that in the description of the present invention, term " first ", " second " etc. are used for description purposes only, without
It can be interpreted as indication or suggestion relative importance.In addition, in the description of the present invention, unless otherwise indicated, the meaning of " multiple "
Refer at least two.
Any process described otherwise above or method description are construed as in flow chart or herein, and expression includes
It is one or more for realizing specific logical function or process the step of executable instruction code module, segment or portion
Point, and the range of the preferred embodiment of the application includes other realization, wherein can not press shown or discussed suitable
Sequence, including according to related function by it is basic simultaneously in the way of or in the opposite order, to execute function, this should be by the application
Embodiment person of ordinary skill in the field understood.
It should be appreciated that each section of the application can be realized with hardware, software, firmware or their combination.Above-mentioned
In embodiment, software that multiple steps or method can be executed in memory and by suitable instruction execution system with storage
Or firmware is realized.It, and in another embodiment, can be under well known in the art for example, if realized with hardware
Any one of column technology or their combination are realized: having a logic gates for realizing logic function to data-signal
Discrete logic, with suitable combinational logic gate circuit specific integrated circuit, programmable gate array (PGA), scene
Programmable gate array (FPGA) etc..
Those skilled in the art are understood that realize all or part of step that above-described embodiment method carries
It suddenly is that relevant hardware can be instructed to complete by program, the program can store in a kind of computer-readable storage medium
In matter, which when being executed, includes the steps that one or a combination set of embodiment of the method.
It, can also be in addition, can integrate in a processing module in each functional unit in each embodiment of the application
It is that each unit physically exists alone, can also be integrated in two or more units in a module.Above-mentioned integrated mould
Block both can take the form of hardware realization, can also be realized in the form of software function module.The integrated module is such as
Fruit is realized and when sold or used as an independent product in the form of software function module, also can store in a computer
In read/write memory medium.
Storage medium mentioned above can be read-only memory, disk or CD etc..
In the description of this specification, reference term " one embodiment ", " some embodiments ", " example ", " specifically show
The description of example " or " some examples " etc. means specific features, structure, material or spy described in conjunction with this embodiment or example
Point is included at least one embodiment or example of the invention.In the present specification, schematic expression of the above terms are not
Centainly refer to identical embodiment or example.Moreover, particular features, structures, materials, or characteristics described can be any
One or more embodiment or examples in can be combined in any suitable manner.
Although the embodiments of the present invention has been shown and described above, it is to be understood that above-described embodiment is example
Property, it is not considered as limiting the invention, those skilled in the art within the scope of the invention can be to above-mentioned
Embodiment is changed, modifies, replacement and variant.
Claims (10)
1. a kind of management method for profit of marketing characterized by comprising
If detecting, consumer generates consumption information, determines participant corresponding to the consumption information as target to be shared in the benefit
Object；
According to preset share in the benefit rule and the consumption information, corresponding profit is distributed to the target object.
2. the method according to claim 1, wherein the participant includes the supply and marketing of consumer, current consumption
At least one of quotient, the supply and marketing quotient of the passing consumption of the consumer, supply and marketing quotient nominator, commercial product recommending person and partner.
3. the method according to claim 1, wherein distributing corresponding profit to the target object, comprising:
According to the identification information of the target object, the attribute information of the target object is determined；
According to the attribute information, the corresponding distribution carrier of the profit is generated；
The distribution carrier is transmitted across the target object.
4. the method according to claim 1, wherein further include:
Reception, which is withdrawn deposit, applies for request；
The target Withdrawal Amount withdrawn deposit in applying requesting described in determination；
The target Withdrawal Amount is sent to the account of withdrawing deposit of the target object.
5. method according to claim 1 to 4, which is characterized in that further include:
Whether the payment request for detecting the consumer carries the amount of money to be deducted；
If so, deducting the amount of money to be deducted from consumer account；
Generate the consumption information.
6. a kind of managing device for profit of marketing characterized by comprising
Detection module, if determining that participant corresponding to the consumption information makees for detecting that consumer generates consumption information
For target object to be shared in the benefit；
Distribution module, for distributing corresponding benefit to the target object according to preset share in the benefit rule and the consumption information
Profit.
7. device according to claim 6, which is characterized in that the participant includes the supply and marketing of consumer, current consumption
At least one of quotient, the supply and marketing quotient of the passing consumption of the consumer, supply and marketing quotient nominator, commercial product recommending person and partner.
8. device according to claim 6, which is characterized in that the distribution module is specifically used for:
According to the identification information of the target object, the attribute information of the target object is determined；
According to the attribute information, the corresponding distribution carrier of the profit is generated；
The distribution carrier is transmitted across the target object.
9. device according to claim 6, which is characterized in that further include:
Receiving module, for receiving application request of withdrawing deposit；
Determining module, for the target Withdrawal Amount in application request of withdrawing deposit described in determination；
Sending module, for the target Withdrawal Amount to be sent to the account of withdrawing deposit of the target object.
10. according to any device of claim 6-9, which is characterized in that the detection module is also used to:
Whether the payment request for detecting the consumer carries the amount of money to be deducted；
If so, deducting the amount of money to be deducted from consumer account；
Generate the consumption information.
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| CN110490449A (en) * | 2019-08-14 | 2019-11-22 | 中国工商银行股份有限公司 | Data processing method and device |
| CN110599241A (en) * | 2019-08-22 | 2019-12-20 | 深圳市元征科技股份有限公司 | Marketing scheme recommendation method and device |
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