CN106339902A - E-commerce direct marketing scheme based on member points system - Google Patents

E-commerce direct marketing scheme based on member points system Download PDF

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Publication number
CN106339902A
CN106339902A CN201610713408.2A CN201610713408A CN106339902A CN 106339902 A CN106339902 A CN 106339902A CN 201610713408 A CN201610713408 A CN 201610713408A CN 106339902 A CN106339902 A CN 106339902A
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China
Prior art keywords
wallet
integration
cash
households
integrating system
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Pending
Application number
CN201610713408.2A
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Chinese (zh)
Inventor
金驰
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Suzhou Ha Software Co Ltd
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Suzhou Ha Software Co Ltd
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Publication date
Application filed by Suzhou Ha Software Co Ltd filed Critical Suzhou Ha Software Co Ltd
Priority to CN201610713408.2A priority Critical patent/CN106339902A/en
Publication of CN106339902A publication Critical patent/CN106339902A/en
Pending legal-status Critical Current

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0208Trade or exchange of goods or services in exchange for incentives or rewards
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222During e-commerce, i.e. online transactions

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Engineering & Computer Science (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Purses, Travelling Bags, Baskets, Or Suitcases (AREA)

Abstract

The invention discloses an e-commerce direct marketing scheme based on a member points system, comprising the following steps: S1, establishing an e-commerce operation platform for member login operation and entity enterprise settlement and sales, wherein the operation platform integrates Internet, splitting, mutual assistance, malls and virtual currency and realizes consumption appreciation; S2, establishing a member points system which is operated by buying points with cash, wherein members are divided into ordinary card members, silver card members, gold card members and VIP members; and S3, establishing a member recommendation award. According to the invention, direct marketing is performed on an e-commerce platform, operation is carried out by means of member point redemption, every consumer can increase wealth in consumption, an industry mode of multi-party win-win and shared economy is realized, and the economic and social benefits can be improved.

Description

Scheme is sold in a kind of ecommerce based on member's integrating system directly to households
Technical field
The present invention relates to the developmental pattern of the ecommerce using direct selling scheme, more particularly, to a kind of based on member's integration Scheme is sold in the ecommerce of system directly to households.
Background technology
With network technology make rapid progress, ecommerce quickly grow emergence, ecommerce is with information network skill Art is means, the commercial activity centered on the exchange of commodities;It also is understood as being traded living in electronic transaction mode online The dynamic activity with related service.Because ecommerce is based on browser/server application mode, both parties are not carried out with not meeting Various commercial activities, realize the online transaction between the shopping online of consumer, trade company and online pay by mails and various business A kind of new commercial operation pattern of the integrated service activity of business activity, transaction, finance activities and correlation.But no matter Mortar businesses or electric business, commodity in sales process all can through whole seller, retailer, agent etc. more by all kinds of means, from And make manufacturer profit margin less, and reach that commodity price when in consumer's handss is higher, thus sell pushing away of mode directly to households Extensively there is more positive effect.
Therefore, in order to solve above-mentioned problem, spy of the present invention provides a kind of new technical scheme.
Content of the invention
It is an object of the invention to provide scheme is sold in a kind of ecommerce based on member's integrating system directly to households, integrated by member The mode of system is runed on electric business platform by the way of selling directly to households, sets up all-win, shared economic Industry Model.
The present invention be the technical scheme is that for above-mentioned technological deficiency
Scheme is sold in a kind of ecommerce based on member's integrating system directly to households, comprises the steps:
S1: set up ecommerce operation platform, enter sale for member's register and mortar businesses, this operation platform collection is mutual Networking, fractionation, mutual assistance, store, ideal money realize consumption increment;
S2: set up member's integrating system, operated by cash purchase integration, wherein member's grade includes general card member, silver card Member, gold card member and vip member;
S3: set up member and recommend prize.
Further, member's grade described in s2 is as follows with the corresponding relation of integration: regular member corresponding less than 1000 amasss Point, silver card member corresponding 1001-3000 integration, gold card member corresponding 3001-6000 integration, vip member corresponding more than 6001 amasss Point.
Further, member's integrating system described in s2 includes herein below:
The cash of s2-1:a wallet is integration of purchasing on a barter basis, and can be integrated by recharging to a wallet purchases on a barter basis, and the integration purchased on a barter basis is used for Shopping, recruit's registration liquidate, sheet transaction is cashed;
The cash of s2-2:b wallet is financing integration, and can be integrated by recharging to b wallet is incremented by, and incremental integration is used for Financing, insurance;
The cash of s2-3:a wallet can turn to b wallet for financing integration incremental, but the cash of b wallet can not turn to a wallet.
Further, the transaction of sheet described in s2-1 is cashed and is mated in order and can only conclude the business the 50% of the sheet amount of money.
Further, member described in s3 recommends the withdrawal ratio of prize is the 5% of this recommended member's spending amount.
Further, member described in s3 recommends prize to be directly returned to a wallet in the way of cash and can embody.
The invention has the beneficial effects as follows: the present invention is runed on electric business platform by the way of selling directly to households, is integrated by member Mode to be operated so that each consumer can increase wealth while consumption, realize all-win, shared economy Industry Model, be conducive to improve economic and social benefit.
Brief description
With reference to the accompanying drawings and detailed description the present invention is described in further detail
Fig. 1 is the schematic flow sheet that scheme is sold in a kind of ecommerce based on member's integrating system of the present invention directly to households.
Specific embodiment
Scheme is sold in a kind of ecommerce based on member's integrating system as shown in Figure 1 directly to households, comprises the steps:
S1: set up ecommerce operation platform, enter sale for member's register and mortar businesses, this operation platform collection is mutual Networking, fractionation, mutual assistance, store, ideal money realize consumption increment;
S2: set up member's integrating system, operated by cash purchase integration, wherein member's grade includes general card member, silver card Member, gold card member and vip member, regular member corresponds to 1000 following integral, silver card member corresponding 1001-3000 integration, gold Card member corresponding 3001-6000 integration, vip member corresponding 6001 is with upper integral;
S3: set up member and recommend prize.
In the present embodiment, in s2, member's integrating system includes herein below:
The cash of s2-1:a wallet is integration of purchasing on a barter basis, and can be integrated by recharging to a wallet purchases on a barter basis, and the integration purchased on a barter basis is used for Shopping, recruit's registration liquidate, sheet transaction is cashed, and coupling and the sheet amount of money of can only concluding the business in order are cashed in sheet transaction 50%, such as a member is silver card grade, and sheet 10000 integrates, and b member is gold card grade, and sheet 3000 integrates, then sheet Deals match is as follows: mate the b member of gold card grade first, coupling integration is 1500, mates thereafter a member of silver card grade, Coupling integration is 5000.
The cash of s2-2:b wallet is financing integration, incremental, the incremental integration being integrated by recharging to b wallet For managing money matters, insuring;
The cash of s2-3:a wallet can turn to b wallet for financing integration incremental, but the cash of b wallet can not turn to a wallet.
In the present embodiment, in s3, member recommends the withdrawal ratio of prize is the 5% of this recommended member's spending amount, member Recommend prize to be directly returned to a wallet in the way of cash and can embody, realize the increment of wealth while consumption.
The invention has the beneficial effects as follows: the present invention is runed on electric business platform by the way of selling directly to households, is integrated by member Mode to be operated so that each consumer can increase wealth while consumption, realize all-win, shared economy Industry Model, be conducive to improve economic and social benefit.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for the skill of this area For art personnel, the present invention can have various modifications and variations.All within the spirit and principles in the present invention, made any repair Change, equivalent, improvement etc., should be included within the scope of the present invention.

Claims (6)

1. a kind of ecommerce based on member's integrating system sell scheme directly to households it is characterised in that: comprise the steps:
S1: set up ecommerce operation platform, enter sale for member's register and mortar businesses, this operation platform collection is mutual Networking, fractionation, mutual assistance, store, ideal money realize consumption increment;
S2: set up member's integrating system, operated by cash purchase integration, wherein member's grade includes general card member, silver card Member, gold card member and vip member;
S3: set up member and recommend prize.
2. a kind of ecommerce based on member's integrating system according to claim 1 sell scheme directly to households it is characterised in that: in s2 Described member's grade is as follows with the corresponding relation of integration: corresponding 1000 following integral of regular member, silver card member corresponds to 1001- 3000 integrations, gold card member corresponding 3001-6000 integration, vip member corresponding 6001 is with upper integral.
3. a kind of ecommerce based on member's integrating system according to claim 1 sell scheme directly to households it is characterised in that: in s2 Described member's integrating system includes herein below:
The cash of s2-1:a wallet is integration of purchasing on a barter basis, and can be integrated by recharging to a wallet purchases on a barter basis, and the integration purchased on a barter basis is used for Shopping, recruit's registration liquidate, sheet transaction is cashed;
The cash of s2-2:b wallet is financing integration, and can be integrated by recharging to b wallet is incremented by, and incremental integration is used for Financing, insurance;
The cash of s2-3:a wallet can turn to b wallet for financing integration incremental, but the cash of b wallet can not turn to a wallet.
4. a kind of ecommerce based on member's integrating system according to claim 3 sell scheme directly to households it is characterised in that: s2-1 Described in sheet transaction cash and mate in order and can only conclude the business the 50% of the sheet amount of money.
5. a kind of ecommerce based on member's integrating system according to claim 1 sell scheme directly to households it is characterised in that: in s3 It is the 5% of this recommended member's spending amount that described member recommends the withdrawal ratio of prize.
6. a kind of ecommerce based on member's integrating system according to claim 1 sell scheme directly to households it is characterised in that: in s3 Described member recommends prize to be directly returned to a wallet in the way of cash and can embody.
CN201610713408.2A 2016-08-24 2016-08-24 E-commerce direct marketing scheme based on member points system Pending CN106339902A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN201610713408.2A CN106339902A (en) 2016-08-24 2016-08-24 E-commerce direct marketing scheme based on member points system

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Application Number Priority Date Filing Date Title
CN201610713408.2A CN106339902A (en) 2016-08-24 2016-08-24 E-commerce direct marketing scheme based on member points system

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Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107274229A (en) * 2017-06-28 2017-10-20 北京地球城电子商务有限公司 Consumption data processing method and processing device
CN108694612A (en) * 2018-05-15 2018-10-23 佛山市衣香蒂丝服装设计有限公司 A kind of membership management system of electric business platform and its method
CN108921599A (en) * 2018-06-13 2018-11-30 河南趣读信息科技有限公司 A kind of mobile phone ocr software control system and method that Persistent Excitation is read
CN109801133A (en) * 2019-01-14 2019-05-24 包铎 A kind of operation system for sales platform object
CN110599254A (en) * 2019-09-18 2019-12-20 贵州票哆哆网络科技集团有限公司 E-commerce platform network transaction method
CN111932286A (en) * 2019-05-13 2020-11-13 杨贺翔 Virtual bonus dispensing method
CN113298651A (en) * 2021-05-20 2021-08-24 陈宜新 Wine selling platform for sharing consumption

Cited By (7)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN107274229A (en) * 2017-06-28 2017-10-20 北京地球城电子商务有限公司 Consumption data processing method and processing device
CN108694612A (en) * 2018-05-15 2018-10-23 佛山市衣香蒂丝服装设计有限公司 A kind of membership management system of electric business platform and its method
CN108921599A (en) * 2018-06-13 2018-11-30 河南趣读信息科技有限公司 A kind of mobile phone ocr software control system and method that Persistent Excitation is read
CN109801133A (en) * 2019-01-14 2019-05-24 包铎 A kind of operation system for sales platform object
CN111932286A (en) * 2019-05-13 2020-11-13 杨贺翔 Virtual bonus dispensing method
CN110599254A (en) * 2019-09-18 2019-12-20 贵州票哆哆网络科技集团有限公司 E-commerce platform network transaction method
CN113298651A (en) * 2021-05-20 2021-08-24 陈宜新 Wine selling platform for sharing consumption

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