CN109191213B - Promotion information delivery method and device based on interest points, terminal and storage medium - Google Patents
Promotion information delivery method and device based on interest points, terminal and storage medium Download PDFInfo
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Abstract
The disclosure provides a promotion information delivery method based on interest points, which comprises the following steps: receiving media information and promotion information interest points; loading the media information, and loading a control of the promotion information interest point in a cover of the media information; and responding to a trigger event received by the control of the promotion information interest point, and presenting a promotion information detail page associated with the promotion information interest point. The disclosure also provides a promotion information delivery device, a terminal and a storage medium based on the interest points.
Description
Technical Field
The present disclosure relates to network media technologies, and in particular, to a method, an apparatus, a terminal, and a storage medium for delivering promotion information based on a point of interest.
Background
At present, live broadcasting and sharing of videos and pictures by using a social platform gradually become an entertainment social function popular with users.
However, the current client only focuses on sharing and transmitting videos and pictures, taking videos as an example, in the process of sharing or transmitting videos, user location information corresponding to when a user records or issues videos and points of Interest (POI) near the user location information are displayed, and as for how to use the POI to advertise, the extensibility and the practicability of the POI are improved, an effective solution is not proposed in the related art at present.
Disclosure of Invention
In order to solve the technical problem, the embodiments of the present disclosure provide a method, an apparatus, a terminal, and a storage medium for delivering promotion information based on a point of interest.
In order to achieve the above purpose, the technical solution of the embodiment of the present disclosure is implemented as follows:
in a first aspect, an embodiment of the present disclosure provides a method for delivering promotion information based on a point of interest, where the method includes:
receiving media information and promotion information interest points;
loading the media information, and loading a control of the promotion information interest point in a cover of the media information;
and responding to a trigger event received by the control of the promotion information interest point, and presenting a promotion information detail page associated with the promotion information interest point.
In a second aspect, an embodiment of the present disclosure further provides a device for delivering promotion information based on a point of interest, where the device includes: the device comprises a receiving module, a loading module and a presenting module; wherein,
the receiving module is used for receiving the media information and the promotion information interest points;
the loading module is used for loading the media information and loading the control of the promotion information interest point in the cover of the media information;
and the presentation module is used for responding to a trigger event received by the control of the promotion information interest point and presenting a promotion information detail page associated with the promotion information interest point.
In the foregoing scheme, the receiving module is specifically configured to:
and analyzing the media information to obtain the promotion information interest points in the media information.
In the scheme, the promotion information interest points are interest points inquired according to position information of a user or portrait data of the user;
wherein the location information of the user comprises at least one of:
the position information of the user when the media information is issued;
when the media information is a shooting segment, recording the position information of the user when the media information is shot;
and when the media information is at least two shooting sections, recording the position information of the user when the shooting section with the closest time to the current time is recorded.
In the above scheme, the receiving module is further configured to receive a conventional interest point when the short video and the promotion information interest point are received;
wherein the conventional interest points are set by the user who publishes the media information.
In the above scheme, the promotion information interest point and the conventional interest point have the same display mode or a differentiated display mode.
In the foregoing solution, the differentiated display manner includes at least one of the following:
the display positions of the promotion information interest points and the conventional interest points are different;
the display time lengths of the promotion information interest points and the conventional interest points are different;
the display time of the promotion information interest point is different from that of the conventional interest point.
In the above scheme, the promotion information interest point has an exposure upper limit within a set time interval.
In the scheme, the promotion information detail page presents the structured information of the promotion information;
the device further comprises: and the switching module is used for switching to the presentation of the third-party application program interface associated with the promotion information from the promotion information detail presentation page based on the structural information of the promotion information when the presentation module presents the promotion information detail page associated with the promotion information interest point.
In the foregoing solution, the presenting module is further configured to present, when the promotional information detail page associated with the promotional information interest point is presented, the out-link address of the promotional information in the promotional information detail page;
the loading module is further configured to load a corresponding control on the external link address of the promotion information;
the device further comprises: and the access module is used for responding to a trigger event received by the control on the external link address of the promotion information and calling a local browser to access the external link address.
In a third aspect, an embodiment of the present disclosure further provides a terminal, including:
a memory for storing executable instructions;
and the processor is used for realizing the promotion information release method based on the interest points provided by the embodiment of the disclosure when the executable instruction is executed.
In a fourth aspect, an embodiment of the present disclosure further provides a storage medium, where executable instructions are stored, and when the executable instructions are executed, the storage medium is configured to implement the method for delivering popularization information based on a point of interest provided in the embodiment of the present disclosure.
According to the popularization information delivery method, device, terminal and storage medium based on the interest points, the client receives media information and popularization information interest points; the method comprises the steps of loading media information, loading a control of the promotion information interest point in a cover page of the media information, responding to a trigger event received by the control of the promotion information interest point, and presenting a promotion information detail page related to the promotion information interest point. So, when the automatic media information that is provided with the popularization information interest point is shown, through the trigger operation to the controlling part of the popularization information interest point that loads in the front cover of media information, can jump to the popularization information detail page that is relevant with the popularization information interest point fast, and then can make the user further know the relevant information of popularization information through the popularization information detail page, reach the purpose that utilizes the popularization information interest point to carry out the promotion information and put in, thereby improve the scalability and the practicality of interest point, promote user's use and experience.
Drawings
Fig. 1 is an optional architecture diagram of a point of interest-based promotional information delivery system according to an embodiment of the present disclosure;
fig. 2 is a schematic diagram of an alternative hardware structure of a terminal according to an embodiment of the present disclosure;
fig. 3 is an optional functional structure diagram of the promotion information delivery device based on the point of interest according to the embodiment of the present disclosure;
fig. 4 is a schematic diagram of another optional functional structure of the promotion information delivery device based on the point of interest according to the embodiment of the present disclosure;
fig. 5 is a schematic diagram of another optional functional structure of the promotion information delivery device based on the point of interest according to the embodiment of the present disclosure;
fig. 6 is a schematic diagram of an optional implementation flow of the method for delivering promotion information based on points of interest according to the embodiment of the present disclosure;
fig. 7 is a schematic view of another alternative implementation flow of the method for delivering promotion information based on points of interest according to the embodiment of the present disclosure;
fig. 8A to 8C are schematic diagrams illustrating a process of searching for a promotional information interest point on a short video publishing page according to an embodiment of the present disclosure;
fig. 9 is a schematic diagram of a detail page in which promotion information interest points are accommodation interest points according to the embodiment of the present disclosure;
fig. 10 is a schematic diagram of a detailed page in which the promotion information interest points provided by the embodiment of the present disclosure are leisure and shopping interest points;
fig. 11 is a schematic diagram of a detail page in which the promotion information interest points are city interest points and sight point interest points according to the embodiment of the present disclosure;
fig. 12 is a schematic view of a detailed page in which the promotion information interest points provided by the embodiment of the disclosure are catering interest points.
Detailed Description
For the purpose of making the purpose, technical solutions and advantages of the present disclosure clearer, the present disclosure will be described in further detail with reference to the accompanying drawings, the described embodiments should not be construed as limiting the present disclosure, and all other embodiments obtained by a person of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present disclosure.
It should be noted that in the following description, reference is made to "some embodiments" which describe a subset of all possible embodiments, but it is understood that "some embodiments" may be the same subset or different subsets of all possible embodiments, and may be combined with each other without conflict.
Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this disclosure belongs. The terminology used in the present disclosure is for the purpose of describing particular embodiments only and is not intended to be limiting of the disclosure.
Before the present disclosure is explained in further detail, terms and expressions referred to in the embodiments of the present disclosure are explained, and the terms and expressions referred to in the embodiments of the present disclosure are applied to the following explanations.
1) The media information comprises pictures or videos and is a propagation mode of original information facing users of the social network, the audience is part of or all users in the social network, and the interest points of the media information are connected with a third-party server in the network. Wherein the video may be a short video, i.e. a short-film video.
2) The interest points, the location attributes of the media information, may be buildings, areas (e.g., cities), landscapes (e.g., attractions), third-party service entities (e.g., shops, restaurants, and accommodations), etc. with identification.
3) The promotion information interest point is an expression form of the interest point, and taking promotion information as an advertisement as an example, the promotion information interest point is an interest point for advertisement putting.
4) The conventional interest points are another expression form of the interest points and are used for distinguishing the promotion information interest points, and the conventional interest points do not have the function of putting promotion information (such as advertisements).
5) In response to the condition or state on which the performed operation depends, one or more of the performed operations may be in real-time or may have a set delay when the dependent condition or state is satisfied; there is no restriction on the order of execution of the operations performed unless otherwise specified.
An exemplary application of the apparatus implementing the embodiment of the present disclosure is described below, and the apparatus provided by the embodiment of the present disclosure may be implemented as various types of user terminals such as a smart phone, a tablet computer, and a notebook computer.
An architecture of a point of interest based promotional information delivery system that implements embodiments of the present disclosure will now be described with reference to the accompanying drawings. Referring to fig. 1, fig. 1 is an optional schematic architecture diagram of a point-of-interest-based promotion information delivery system 100 provided in this embodiment of the present disclosure, in order to support an exemplary application, a device for implementing the point-of-interest-based promotion information delivery in this embodiment of the present disclosure may be a short video client, taking a user terminal running the short video client as an example, a user terminal 10 (an exemplary user terminal 10-1 and a user terminal 10-2 are shown) is connected to a background server 30 through a network 20, the network 20 may be a wide area network or a local area network, or a combination of the two, and data transmission is implemented using a wireless link.
The user terminal 10 is used for receiving media information and promotion information interest points; loading the media information, and loading a control of the promotion information interest point in a cover of the media information; and responding to a trigger event received by the control of the promotion information interest point, presenting a promotion information detail page associated with the promotion information interest point, and displaying media information, the control of the promotion information interest point and the promotion information detail page associated with the promotion information interest point through a graphical interface 110 (a graphical interface 110-1 and a graphical interface 110-2 are exemplarily shown); the server 30 is configured to provide background data support for media information sharing in the media information sharing process in cooperation with the user terminal 10, so as to implement different functions in the media information sharing application of the terminal, such as obtaining of an interest point of popularization information, storage of related data of media information, and the like. For example, the process of the user terminal 10 (i.e., the terminal) presenting the promotion information detail page associated with the promotion information interest point in response to the trigger event received by the control of the promotion information interest point actually requests the server 30 for access to obtain the relevant information in the detail page corresponding to the promotion information for the terminal in response to the trigger event received by the control of the promotion information interest point, and then the terminal presents the detail page of the promotion information.
Based on the architecture of the promotion information delivery system based on the point of interest shown in fig. 1, a terminal implementing the embodiment of the present disclosure is first described, and the terminal provided in the embodiment of the present disclosure may be implemented as hardware or a combination of hardware and software. Various exemplary implementations of the terminal provided by the embodiments of the present disclosure are described below.
The implementation of the combination of hardware and software of the terminal is explained below. Specifically, a hardware structure of a terminal implementing an embodiment of the present disclosure will now be described with reference to the drawings, and referring to fig. 2, fig. 2 is a schematic diagram of an alternative hardware structure of a terminal 200 provided in an embodiment of the present disclosure.
The terminal 200 in the embodiment of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a Digital broadcast receiver, a Personal Digital Assistant (PDA), a tablet computer (PAD), a Portable Media Player (PMP), a car terminal (e.g., car navigation terminal), and the like, and a fixed terminal such as a Digital Television (TV), a desktop computer, and the like. The terminal 200 shown in fig. 2 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 2, the terminal 200 may include a processing device (e.g., a central processing unit, a graphics processor, etc.) 201 that may perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM) 202 or a program loaded from a storage device 208 into a Random Access Memory (RAM) 203. In the RAM203, various programs and data necessary for the operation of the terminal 200 are also stored. The processing device 201, the ROM 202, and the RAM203 are connected to each other via a bus 204. An input/output (I/O) interface 205 is also connected to bus 204.
Generally, the following devices may be connected to the I/O interface 205: input devices 206 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; an output device 207 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 208 including, for example, magnetic tape, hard disk, etc.; and a communication device 209. The communication means 209 may allow the terminal 200 to perform wireless or wired communication with other devices to exchange data. While fig. 2 illustrates a terminal 200 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 209, or installed from the storage means 208, or installed from the ROM 202. The computer program, when executed by the processing device 201, performs the above-described functions defined in the methods of the embodiments of the present disclosure.
It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a RAM, a ROM, an Erasable Programmable Read-Only Memory (EPROM), an optical fiber, a portable Compact Disc Read-Only Memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, Radio Frequency (RF), etc., or any suitable combination of the foregoing.
The computer readable medium may be embodied in the terminal; or may exist separately and not be assembled into the terminal.
The computer readable medium carries one or more programs which, when executed by the terminal, cause the terminal to: receiving media information and an interest point set associated with the media information; loading a control of the interest point set in the media information; and presenting a display page of the interest point set in response to a trigger event received by the control of the interest point set.
Computer program code for carrying out operations for aspects of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of Network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules described in the embodiments of the present disclosure may be implemented by software or hardware. Where the name of a module does not in some cases constitute a limitation of the module itself, for example, a receiving module may also be described as a "module that receives media information and a set of points of interest associated with the media information".
The following describes a pure hardware implementation of the promotion information delivery apparatus based on the point of interest, where the promotion information delivery apparatus based on the point of interest may be various types of clients for running an application program, such as a short video client, and fig. 3 is an optional functional structure diagram of the promotion information delivery apparatus based on the point of interest provided in the embodiment of the present disclosure; as shown in fig. 3, the promotion information delivery apparatus based on the point of interest includes: a receiving module 301, a loading module 302, and a rendering module 303. The functions of the respective modules are explained in detail below.
A receiving module 301, configured to receive media information and promotion information interest points.
A loading module 302, configured to load the media information, and load a control of the promotion information interest point in a cover of the media information.
A presenting module 303, configured to present, in response to a trigger event received by the control of the promotion information interest point, a promotion information detail page associated with the promotion information interest point.
In the embodiment of the present disclosure, the promotion information interest point is an interest point queried according to the position information of the user or the portrait data of the user.
Wherein the location information of the user comprises at least one of:
the position information of the user when the media information is issued;
when the media information is a shooting segment, recording the position information of the user when the media information is shot;
and when the media information is at least two shooting sections, recording the position information of the user when the shooting section with the closest time to the current time is recorded.
In some embodiments of the present disclosure, the receiving module 301 is further configured to receive a conventional interest point when the media information and promotion information interest points are received; wherein the conventional interest point is set by a user who publishes the short video.
Here, the promotion information interest point and the conventional interest point have the same display mode or a differentiated display mode;
wherein the differentiated display mode comprises at least one of the following:
the display positions of the promotion information interest points and the conventional interest points are different; the display time lengths of the promotion information interest points and the conventional interest points are different; the display time of the promotion information interest point is different from that of the conventional interest point.
Here, the promotion information interest point has an exposure upper limit within a set time interval.
Wherein, the exposure upper limit can be statically configured by a background server through an attribute open interface.
In some embodiments of the present disclosure, for the receiving module 301 to receive the promotion information interest point, the following manner may be adopted: and analyzing the media information to obtain the promotion information interest points in the media information.
It should be noted that the promotion information detail page presents the structured information of the promotion information.
In some embodiments of the present disclosure, fig. 4 is a schematic diagram illustrating another optional functional structure of a promotion information delivery device based on a point of interest provided in the embodiments of the present disclosure; as shown in fig. 4, the promotion information delivery apparatus based on the point of interest further includes: a switching module 304, configured to, when the presenting module 303 presents the promotion information detail page associated with the promotion information interest point, switch from presenting the promotion information detail page to presenting a third party application program interface associated with the promotion information based on the structured information of the promotion information.
In some embodiments of the present disclosure, fig. 5 is a schematic diagram illustrating another optional functional structure of a promotion information delivery device based on a point of interest provided in an embodiment of the present disclosure; as shown in fig. 5, the presenting module 303 in the device for delivering promotional information based on a point of interest is further configured to present, when the promotional information detail page associated with the promotional information point of interest is presented, the out-link address of the promotional information in the promotional information detail page.
The loading module 302 is further configured to load a corresponding control on the out-link address of the promotion information.
The promotion information delivery device based on the interest points further comprises: and the accessing module 305 is configured to invoke a local browser to access the out-link address in response to a trigger event received by the control on the out-link address of the promotion information.
So far, the promotion information delivery device based on the point of interest, the optional hardware structure based on the terminal, and the optional function structure of the promotion information delivery device based on the point of interest according to the functions of the promotion information delivery device based on the point of interest according to the embodiments of the present disclosure have been described, and a detailed description is given below to a processing procedure for implementing the promotion information delivery method based on the point of interest according to the embodiments of the present disclosure with reference to the accompanying drawings.
Fig. 6 is an optional implementation flow diagram of the promotion information delivery method based on the point of interest provided in the embodiment of the present disclosure, and a terminal device implementing the embodiment of the present disclosure may implement the promotion information delivery method based on the point of interest by operating various types of clients, such as a short video client, and as for the terminal device, the terminal device may be various terminal devices such as a desktop computer or a notebook computer.
As shown in fig. 6, for an implementation flow of the method for delivering promotion information based on points of interest in the embodiment of the present disclosure, the steps shown in fig. 6 will be described.
Step 601: and receiving the media information and the promotion information interest points.
Step 602: and loading the media information, and loading a control of the promotion information interest point in a cover of the media information.
Step 603: and responding to a trigger event received by the control of the promotion information interest point, and presenting a promotion information detail page associated with the promotion information interest point.
Fig. 7 is a schematic view of another optional implementation flow of the method for delivering popularization information based on a point of interest provided in the embodiment of the present disclosure, and as shown in fig. 7, a specific implementation flow of the method for delivering popularization information based on a point of interest in the embodiment of the present disclosure will be described with reference to the steps shown in fig. 7.
Step 701: media information is received.
In the disclosed embodiment, the media information may include, but is not limited to, video and pictures.
Step 702: and analyzing the media information to obtain the promotion information interest points in the media information.
Wherein the promotion information interest point is automatically set by a background server when the media information is published to the background server.
In this disclosure, the promotion information interest point may be an interest point for promotion information delivery set in published media information when a user publishing the media information publishes all or part of the media information.
It should be noted that, part of the media information published by the user publishing the media information may be media information that meets the hotness ranking condition according to the hotness ranking result of all the published media information, or may be media information that is of the same type as the currently viewed media information. The media information meeting the hot ranking condition may be one or more media information with the highest hot degree selected from all the issued media information based on the hot ranking result.
In the embodiment of the disclosure, the promotion information interest points are interest points inquired according to the position information of the user or the portrait data of the user;
wherein the location information of the user comprises at least one of:
the position information of the user when the media information is issued;
when the media information is a shooting segment, recording the position information of the user when the media information is shot;
and when the media information is at least two shooting sections, recording the position information of the user when the shooting section with the closest time to the current time is recorded.
Here, for example, the media information is a short video, the location information of the user may be a distribution location of the short video, and for querying the interest point according to the location information of the user, whether the interest point in the same geographical grid as the user location exists may be queried in accordance with the user location and the location of the interest point, and when the interest point in the same geographical grid as the user location is queried, the queried interest point is screened to select the interest point meeting the recommendation condition, and the interest point meeting the recommendation condition is determined as the popularization information interest point.
When the user starts to record the short video, the user position can be positioned in real time through the application programming interface or the map client to obtain the distribution position of the short video, so that the delay problem possibly caused by positioning when the short video is distributed can be avoided.
In the embodiment of the present disclosure, the received media information has an association relationship with the promotion information interest point, and the client may associate the media information with the promotion information interest point in the following manner:
adding the promotion information interest points into the media information, for example, filling the promotion information interest points into a certain set packaging field of the media information; or,
the promotion information interest point and the media information are separated, namely the promotion information interest point and the media information are mutually independent data, but the mutually independent data carries the association relationship between the promotion information interest point and the media information.
The recommendation condition may be a point score condition in the city recommendation policy, specifically, when a piece of media information (e.g., a short video) is newly generated, the point score of the interest point corresponding to the short video is added by 1, in this way, the queried interest points in the same geographic grid are screened, one or more interest points with the highest point score in the city are screened as the interest points meeting the recommendation condition, and the screened one or more interest points with the highest point score in the city are determined as the popularization information interest points.
It should be noted that, in addition to using the geographic grid as the basic query condition, the query of the popularization information interest point may further filter the interest points based on other factors, for example, the interest points according with the user preference may be determined according to the user identification information and by combining with the portrait data of the user, and all the interest points according with the user preference may be determined as the popularization information interest points. The interest points according with the user preferences may be interest points associated with media information/media information types preferred by the user in a past period of time, or may be interest points associated with media information/media information types preferred by other users in the same friend relationship chain in a past period of time, which is not limited herein.
In some embodiments of the present disclosure, for analyzing the media information in this step 702 to obtain the promotion information interest points in the media information, the following method may be adopted: firstly, calling an application programming interface of a background server through a client; and secondly, analyzing the media information through an application programming interface to obtain the promotion information interest points.
In some embodiments of the present disclosure, for analyzing the media information in this step 702 to obtain the promotion information interest points in the media information, the following method may be adopted: and analyzing the media information based on the training model to obtain the promotion information interest points.
Here, the client may analyze the content (e.g., images and sounds in the short video) of the media information (e.g., the short video) based on the training model or by calling an application programming interface to analyze the interest points associated with the media information and having the promotional information delivery value, and set the analyzed interest points as the promotional information interest points.
In some embodiments of the present disclosure, the method for delivering promotion information based on a point of interest further includes: and receiving the conventional interest points when the media information and promotion information interest points are received.
Wherein the regular interest points are set by the user who publishes the short video.
It should be noted that the promotion information interest point and the conventional interest point have the same display mode or a differentiated display mode.
Wherein the differentiated display mode comprises at least one of the following:
the display positions of the promotion information interest points and the conventional interest points are different;
the display time lengths of the promotion information interest points and the conventional interest points are different;
the display time of the promotion information interest point is different from that of the conventional interest point.
Specifically, for the reason that the display time of the promotion information interest point is different from the display time of the conventional interest point and the display time duration is different, for example, the conventional interest point may be displayed on a cover of the promotion information (such as a short video), and for the promotion information interest point, in order to avoid interference of a user watching the short video due to the occurrence of a large amount of promotion information as much as possible, when a request message for a user to request the promotion information interest point is received, the promotion information interest point is set on the cover of the short video, however, the display time duration of the promotion information interest point is not persistent but is displayed within a set time interval, and when it is detected that the display time duration exceeds the set time interval, the promotion information interest point will be hidden so that the user is invisible. For the reason that the display positions of the popularization information interest point and the conventional interest point are different, the conventional interest point can be arranged at any position on the front cover of the short video, but for the popularization information interest point, in order to enable the popularization information interest point not to shield the currently played short video, the popularization information interest point can be arranged in a blank area on the front cover of the short video.
Here, the promotion information interest point has an exposure upper limit within a set time interval. Wherein, the exposure upper limit can be statically configured by a background server through an attribute open interface.
Step 703: and loading the media information in a user interface of a client, and loading a control of the promotion information interest point in a cover of the media information.
In the embodiment of the disclosure, the control of the promotion information interest point is an entry shortcut of a promotion information detail page associated with the promotion information interest point, and the promotion information detail page associated with the promotion information interest point can be skipped from a display interface of the media information to the promotion information detail page by the control of the promotion information interest point loaded in a cover of the media information.
Here, the media information loaded in the user interface of the client may be media information recommended via the background server or media information browsed by the user, which is not limited herein.
Here, the cover of the media information may be set to each frame or partial frame in the media information, that is, in the playing process of the media information, the embodiment of the disclosure sets an entry shortcut of the detailed promotion information page in each frame or partial frame of the played media information.
It should be noted that, in addition to the above-mentioned setting of the entry shortcut of the promotion information detail page in each frame or a part of frames of the media information, the client in the embodiment of the present disclosure may also set the entry shortcut of the promotion information detail page in a cover page of the media information related to the distribution position of the media information.
In the embodiment of the present disclosure, for the control for loading the promotion information interest point in the cover page of the media information, the following manner may be adopted: and loading icon controls of the promotion information interest points of corresponding types and geographic position information controls of the promotion information interest points of corresponding types according to different types of the promotion information interest points.
Step 704: and responding to a trigger event received by the control of the promotion information interest point, and presenting a promotion information detail page associated with the promotion information interest point, wherein the promotion information detail page presents the structured information of the promotion information.
Step 705: and when the promotion information detail page associated with the promotion information interest point is presented, switching to presenting a third-party application program interface associated with the promotion information from the promotion information detail page based on the structured information of the promotion information.
In the disclosed embodiments, structured information for promotional information is presented in a promotional information detail page associated with a promotional information interest point. Wherein, the structured information of the promotion information at least comprises one of the following information: and the business hours, the distances and the recommended commodities of the third-party service entities related to the promotion information.
Specifically, when the promotion information detail page associated with the promotion information interest point is presented, page skipping can be performed through structured information of promotion information displayed on the promotion information detail page, for example, an application program (such as a shopping store, a lodging hotel, and the like) guided to a third-party service entity, that is, the page skipping is switched from the promotion information detail page presentation to the third-party application program interface presented in association with the promotion information, so that the function of entering the third-party service entity can be realized by clicking the third-party application program interface, and thus a user can browse various promotion information provided by the third-party service entity.
In some embodiments of the present disclosure, after performing step 703, the method for delivering promotional information based on points of interest further comprises the steps of:
when the promotion information detail page associated with the promotion information interest point is presented, presenting the out-link address of the promotion information in the promotion information detail page;
loading a corresponding control on the external link address of the promotion information;
and responding to a trigger event received by a control on the out-link address of the promotion information, and calling a local browser to access the out-link address.
In some embodiments of the present disclosure, for presenting a promotion information detail page associated with the promotion information interest point in response to a trigger event received by the control of the promotion information interest point, the following may be implemented: firstly, receiving a trigger event aiming at a control on the promotion information interest point in a playing page of the media information; and secondly, switching from presenting the playing page to presenting the promotion information detail page according to the trigger event.
Specifically, the control of the promotion information interest point is presented in the cover of the playing page of the media information, and when a trigger event is generated aiming at the control of the promotion information interest point on the playing page of the media information, page skipping is carried out, namely, the currently presented playing page of the media information is skipped to a promotion information detail page related to the promotion information interest point.
In some embodiments of the present disclosure, for presenting a promotion information detail page associated with the promotion information interest point in response to a trigger event received by the control of the promotion information interest point, the following may be implemented: firstly, receiving a trigger event aiming at a control on the promotion information interest point in a personal homepage of the media information; and secondly, switching from presenting the personal homepage to presenting the popularization information detail page according to the trigger event.
Specifically, the control of the promotion information interest point is presented in a personal homepage of a user publishing the media information, and when a trigger event is generated aiming at the control of the promotion information interest point on the personal homepage of the media information, page skipping is carried out, namely, skipping is carried out from a front cover of the currently presented personal homepage of the media information to a promotion information detail page associated with the promotion information interest point.
It should be noted that, the above-described scheme of performing page jump according to the triggering event of the control for promoting the information interest point received by the play page or the homepage of the media information (such as the short video) is only different from the initially displayed page of the short video, and the embodiment of the present disclosure is not limited to the above two functional pages. The reason why the controls of the promotion information interest points are displayed in the two pages is that the display of the promotion information detail page can be quickly realized through the triggering operation of the controls of the promotion information interest points.
In the embodiment of the disclosure, when the client has the positioning right, the client submits the positioning data to the background server by calling an application programming interface of the background server, and acquires the recommended promotion information interest point data calculated by the background server according to the positioning data; when the client does not have the positioning right, the client sends auxiliary positioning position information (namely indirect positioning data such as an IP address) to the background server by calling an application programming interface of the background server, so that the background server calculates the position of the user, and then determines recommended popularization information interest point data based on the calculated position of the user.
Here, a man-machine interaction mode of obtaining the promotion information interest point can be realized through the control of the promotion information interest point, and the explanation is given by taking media information as a short video, specifically: providing promotion information interest points matched with the user positions on a short video release page for the user to select and set; or, providing an entry for adding the promotion information interest points on the short video publishing page, and clicking the entry for adding the promotion information interest points to jump to the search page so as to search the promotion information interest points near the user position. The promotion information interest points can be searched in a search box of the search page in a keyword mode, and the client can access an interface of the map server to search. In general, promotional information interest points within a certain range (e.g., 30 km from the user's location) may be searched.
For example, when a user wants to search for the brand a coffee shops within a certain range (e.g., 2 km square from the user's current location (e.g., 2 km square from the manufacturing office road 789 in huangpu district, shanghai), first, as shown in fig. 8A, clicking an "add location" button on the short-video distribution page may jump from the distribution page presenting the short video to a search page presenting an "add location" as shown in fig. 8B, searching for the point of interest, i.e., the brand a coffee shop, in the form of a keyword in the search box of the "add location" search page, for example, inputting the word "brand a" in the search box as shown in fig. 8C, and clicking a "search" button on the right side of the search box may display all the brand a coffee shops within 2 km square from the user's current location in the search page, the user selects which brand a coffee shop to reach based on the displayed information about each brand a coffee shop, such as the specific address of the brand a coffee shop, the distance from the user's current location, etc.
It should be noted that when the user is not satisfied with the recommended promotional information interest points and the searched promotional information interest points, the promotional information interest points can be set by user, that is, the function of setting the attributes of the promotional information interest points can be provided through the page entries of the user-defined promotional information interest points set in the search page or the distribution page of the media information (such as short video).
In the embodiment of the present disclosure, a specific implementation manner for the client to obtain the recommended popularization information interest point is as follows: the client submits parameters such as user position, user ID, promotion information interest point type and search radius to the background server, and the background server searches the recommended promotion information interest points based on the parameters. The search radius is an area radius centered on the user position.
In an embodiment of the present disclosure, the type of the promotion information interest point may include at least one of the following: lodging interest points; interest points of leisure and shopping; interest points of cities and scenic spots; catering points of interest. Fig. 9 to 12 are schematic diagrams of detail pages presenting different types of promotion information interest points provided in the embodiment of the present disclosure, and illustrate display situations of the detail pages of the promotion information interest points by taking the promotion information interest points as accommodation type interest points as an example, where the detail pages of the promotion information interest points mainly include three display areas, that is, a first display area 9-1, a second display area 9-2, and a third display area 9-3. After responding to a trigger event received by a control of an accommodation type interest point (such as a B quick hotel), presenting a promotion information detail page associated with the accommodation type interest point, as shown in FIG. 9, displaying structural information (such as an address, a distance and a telephone) of the B quick hotel and a positioning map of the B quick hotel (displaying the distribution condition of the B quick hotel in the form of a map) in a first display area 9-1 of the detail page of the skipped accommodation type interest point, and displaying a related video of the B quick hotel in a second display area 9-2 of the detail page of the skipped accommodation type interest point; in addition, the recommended place can also be displayed in the third display area 9-3 of the detail page of the skipped accommodation-type point of interest.
Generally, the recommended location is used for recommending other popularization information interest points near the same city, such as scenic spot interest points and the like, to the user. The cover of each recommended place can be the cover of the video on the top of the list in the media information (such as short videos) published in the corresponding place, or the landmark of the corresponding place is used as the cover of the short video for presentation, which is not limited herein.
It should be noted that, for leisure and shopping interest points, city and scenic spot interest points, the display of the detailed page of the dining interest point is similar to that of the lodging interest point, and details are not repeated here.
In summary, the embodiments of the present disclosure have the following beneficial effects: when the media information which is automatically provided with the promotion information interest points is displayed, the promotion information detail page related to the promotion information interest points can be quickly jumped to through the triggering operation of the control part of the promotion information interest points loaded in the cover of the media information, and then a user can further know the related information of the promotion information through the promotion information detail page, so that the purpose of utilizing the promotion information interest points to put in the promotion information is achieved, the expandability and the practicability of the interest points are improved, and the use experience of the user is improved.
The technical solutions described in the embodiments of the present disclosure can be arbitrarily combined without conflict.
The above description is only for the specific embodiments of the present disclosure, but the scope of the present disclosure is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present disclosure, and all the changes or substitutions should be covered within the scope of the present disclosure. Therefore, the protection scope of the present disclosure shall be subject to the protection scope of the claims.
Claims (15)
1. A promotion information delivery method based on interest points is characterized by comprising the following steps:
receiving media information and promotion information interest points, wherein the promotion information interest points comprise interest points which accord with recommendation conditions and are obtained by screening interest points which are in the same geographical grid with position information of a user, and the interest points which accord with the recommendation conditions are one or more interest points with highest scores in the same city;
loading the media information, and loading a control of the promotion information interest point in a cover of the media information;
responding to a trigger event received by a control of the promotion information interest point in a cover of the media information, and presenting a promotion information detail page related to the promotion information interest point;
the control for loading the promotion information interest points in the cover of the media information comprises the following steps:
and loading icon controls of the promotion information interest points of corresponding types in the cover page of the media information according to different types of the promotion information interest points, and loading geographic position information controls of the promotion information interest points of corresponding types in the cover page of the media information.
2. The method of claim 1, wherein receiving promotional information interest points comprises:
and analyzing the media information to obtain the promotion information interest points in the media information.
3. The method of claim 1, wherein the location information of the user comprises at least one of:
the position information of the user when the media information is issued;
when the media information is a shooting segment, recording the position information of the user when the media information is shot;
and when the media information is at least two shooting sections, recording the position information of the user when the shooting section with the closest time to the current time is recorded.
4. The method of claim 1, further comprising:
receiving conventional interest points when the interest points of the media information and the promotion information are received;
wherein the conventional interest points are set by the user who publishes the media information.
5. The method of claim 4,
the promotion information interest points and the conventional interest points have the same display mode or a differentiated display mode.
6. The method of claim 5, wherein the differentiated display mode comprises at least one of:
the display positions of the promotion information interest points and the conventional interest points are different;
the display time lengths of the promotion information interest points and the conventional interest points are different;
the display time of the promotion information interest point is different from that of the conventional interest point.
7. The method of claim 1,
the promotion information interest point has an exposure upper limit in a set time interval.
8. The method of claim 1, wherein the promotional information detail page presents structured information of promotional information;
the method further comprises the following steps:
and when the promotion information detail page associated with the promotion information interest point is presented, switching to presenting a third-party application program interface associated with the promotion information from the promotion information detail page based on the structured information of the promotion information.
9. The method of claim 1, further comprising:
when the promotion information detail page associated with the promotion information interest point is presented, presenting the out-link address of the promotion information in the promotion information detail page;
loading a corresponding control on the external link address of the promotion information;
and responding to a trigger event received by a control on the out-link address of the promotion information, and calling a local browser to access the out-link address.
10. A promotion information delivery device based on a point of interest, the device comprising: the device comprises a receiving module, a loading module and a presenting module; wherein,
the receiving module is used for receiving media information and promotion information interest points, wherein the promotion information interest points comprise interest points which are obtained by screening interest points which are in the same geographical grid with the position information of the user and accord with recommendation conditions, and the interest points which accord with the recommendation conditions are one or more interest points with the highest score in the same city;
the loading module is used for loading the media information and loading the control of the promotion information interest point in the cover of the media information;
the presentation module is used for responding to a trigger event received by a control of the promotion information interest point in a cover page of the media information and presenting a promotion information detail page related to the promotion information interest point;
the loading module is specifically configured to: and loading icon controls of the promotion information interest points of corresponding types in the cover page of the media information according to different types of the promotion information interest points, and loading geographic position information controls of the promotion information interest points of corresponding types in the cover page of the media information.
11. The apparatus of claim 10,
the receiving module is further configured to receive a conventional interest point when the interest point of the media information and the promotion information is received;
wherein the conventional interest points are set by the user who publishes the media information.
12. The apparatus of claim 10, wherein the promotional information detail page presents structured information of promotional information;
the device further comprises: and the switching module is used for switching to the presentation of the third-party application program interface associated with the promotion information from the promotion information detail presentation page based on the structural information of the promotion information when the presentation module presents the promotion information detail page associated with the promotion information interest point.
13. The apparatus of claim 10,
the presenting module is further configured to present an out-link address of the promotional information in a promotional information detail page when the promotional information detail page associated with the promotional information interest point is presented;
the loading module is further configured to load a corresponding control on the external link address of the promotion information;
the device further comprises: and the access module is used for responding to a trigger event received by the control on the external link address of the promotion information and calling a local browser to access the external link address.
14. A terminal, comprising:
a memory for storing executable instructions;
a processor configured to execute the executable instructions to implement the method for delivering point of interest-based promotional information according to any of claims 1 to 9.
15. A storage medium storing executable instructions for implementing a point of interest based promotional information delivery method according to any of claims 1 to 9 when executed.
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| CN112749324B (en) * | 2019-10-31 | 2024-03-12 | 北京达佳互联信息技术有限公司 | Network medium information delivery control method and device, electronic equipment and storage medium |
| CN112052354A (en) * | 2020-08-28 | 2020-12-08 | 北京达佳互联信息技术有限公司 | Video recommendation method, video display method and device and computer equipment |
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| CN103034666A (en) * | 2011-09-29 | 2013-04-10 | 今日传媒股份有限公司 | Multimedia file of embedded information |
| CN104036042B (en) * | 2014-06-30 | 2017-12-01 | 北京金山安全软件有限公司 | information delivery method, device and system |
| CN106355442A (en) * | 2016-08-30 | 2017-01-25 | 杭州启冠网络技术有限公司 | Online precise advertising method and system based on big data driving |
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| CN103258022A (en) * | 2013-05-07 | 2013-08-21 | 天津大学 | Local commerce service recommendation system and method based on user interest |
| CN107480248A (en) * | 2017-08-11 | 2017-12-15 | 北京安云世纪科技有限公司 | Loading method, device and the mobile terminal of geographical location information |
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