CN109191213A - Promotion message put-on method, device, terminal and storage medium based on point of interest - Google Patents
Promotion message put-on method, device, terminal and storage medium based on point of interest Download PDFInfo
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- CN109191213A CN109191213A CN201811111056.9A CN201811111056A CN109191213A CN 109191213 A CN109191213 A CN 109191213A CN 201811111056 A CN201811111056 A CN 201811111056A CN 109191213 A CN109191213 A CN 109191213A
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- China
- Prior art keywords
- interest
- promotion message
- point
- media information
- promotion
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
Abstract
Present disclose provides a kind of promotion message put-on method based on point of interest, comprising: receive media information and promotion message point of interest；The media information is loaded, and loads the control of the promotion message point of interest in the cover of the media information；In response to the trigger event that the control of the promotion message point of interest receives, present and the associated promotion message details page of the promotion message point of interest.The disclosure additionally provides a kind of promotion message delivery device, terminal and storage medium based on point of interest.
Description
Technical field
This disclosure relates to network media technology more particularly to a kind of promotion message put-on method based on point of interest, device,
Terminal and storage medium.
Background technique
Currently, using social platform carry out video, picture live streaming with share, be increasingly becoming wide joy popular with users
Happy social functions.
However, current client only lays particular emphasis on the sharing and transmitting of video, picture itself, by taking video as an example, in video
During sharing or transmitting, corresponding customer position information and the use when will show user's recorded video or publication video
Point of interest (POI, Point of Interest) near the location information of family, and for how to utilize point of interest progress advertisement throwing
It puts, to improve the scalability and practicability of point of interest, presently relevant technology not yet proposes effective solution.
Summary of the invention
In order to solve the above technical problems, the embodiment of the present disclosure provide a kind of promotion message put-on method based on point of interest,
Device, terminal and storage medium.
In order to achieve the above objectives, the technical solution of the embodiment of the present disclosure is achieved in that
In a first aspect, the embodiment of the present disclosure provides a kind of promotion message put-on method based on point of interest, the method packet
It includes:
Receive media information and promotion message point of interest；
The media information is loaded, and loads the control of the promotion message point of interest in the cover of the media information
Part；
In response to the trigger event that the control of the promotion message point of interest receives, present and the promotion message interest
The associated promotion message details page of point.
Second aspect, the embodiment of the present disclosure also provide a kind of promotion message delivery device based on point of interest, described device
It include: receiving module, loading module and presentation module；Wherein,
The receiving module, for receiving media information and promotion message point of interest；
The loading module pushes away described in load for loading the media information, and in the cover of the media information
The control of Guangxin breath point of interest；
The presentation module, the trigger event for receiving in response to the control of the promotion message point of interest are presented
With the associated promotion message details page of the promotion message point of interest.
In above scheme, the receiving module is specifically used for:
The media information is analyzed, the promotion message point of interest in the media information is obtained.
In above scheme, the promotion message point of interest is according to the location information of user or the representation data of user
The point of interest inquired；
Wherein, the location information of the user includes at least one of:
The location information of user when issuing the media information；
When the media information is a shooting segment, the location information of user when recording the media information；
When the media information is at least two shooting segment, the recording time shooting segment quilt nearest away from current time
The location information of user when recording.
In above scheme, the receiving module is also used to receive in the short-sighted frequency of the reception and promotion message point of interest
Conventional point of interest；
Wherein, the conventional point of interest is by issuing user's self-setting of the media information.
In above scheme, the promotion message point of interest and conventional point of interest display mode having the same, or
The display mode of differentiation.
In above scheme, the display mode of the differentiation includes at least one of:
The promotion message point of interest is different from the conventional display position of point of interest；
The promotion message point of interest is different from the conventional display duration of point of interest；
The promotion message point of interest is different from the conventional display opportunity of point of interest.
In above scheme, the promotion message point of interest has exposure upper-limit in setting time section.
In above scheme, the structured message of promotion message is presented in the promotion message details page；
Described device further include: switching module, for being closed when the presentation module is presented with the promotion message point of interest
When the promotion message details page of connection, based on the structured message of the promotion message, from the presentation promotion message details page
Face switches to presentation and the associated third party application interface of the promotion message.
In above scheme, the presentation module, be also used to when the presentation with the promotion message point of interest is associated pushes away
When Guangxin ceases details page, the outer chain address of the promotion message is presented in the promotion message details page；
The loading module is also used to load corresponding control in the outer chain address of the promotion message；
Described device further include: access modules, the control in the outer chain address in response to the promotion message receive
The trigger event arrived calls local browser to access the outer chain address.
The third aspect, the embodiment of the present disclosure also provide a kind of terminal, comprising:
Memory, for storing executable instruction；
Processor when for executing the executable instruction, realizes the pushing away based on point of interest that the embodiment of the present disclosure provides
Wide information distribution method.
Fourth aspect, the embodiment of the present disclosure also provide a kind of storage medium, are stored with executable instruction, the executable finger
Order is performed, the promotion message put-on method based on point of interest provided for realizing the embodiment of the present disclosure.
Promotion message put-on method, device, terminal and storage medium based on point of interest provided by the embodiment of the present disclosure,
Client receives media information and promotion message point of interest；Loading medium information, and load and promote in the cover of media information
The control of information interest point, and in response to the trigger event that receives of control of promotion message point of interest presents and believes with promoting
Cease the associated promotion message details page of point of interest.In this way, the media information that ought be provided with promotion message point of interest automatically is opened up
Now, it by the trigger action of the control to the promotion message point of interest in the cover for loading on media information, can quickly jump
Go to the associated promotion message details page of promotion message point of interest, and then family can be used by promotion message details page
The relevant information for further appreciating that promotion message, achieve the purpose that using promotion message point of interest carry out promotion message dispensing, from
And the scalability and practicability of point of interest are improved, promote the usage experience of user.
Detailed description of the invention
Fig. 1 is that an optional framework of the promotion message jettison system based on point of interest that the embodiment of the present disclosure provides shows
It is intended to；
Fig. 2 is an optional hardware structural diagram of the terminal that the embodiment of the present disclosure provides；
Fig. 3 is an optional function knot of the promotion message delivery device based on point of interest that the embodiment of the present disclosure provides
Structure schematic diagram；
Fig. 4 is another the optional function for the promotion message delivery device based on point of interest that the embodiment of the present disclosure provides
Structural schematic diagram；
Fig. 5 is another the optional function for the promotion message delivery device based on point of interest that the embodiment of the present disclosure provides
Structural schematic diagram；
Fig. 6, which is that one of the promotion message put-on method based on point of interest that the embodiment of the present disclosure provides is optional, realizes stream
Journey schematic diagram；
Fig. 7 is another the optional realization for the promotion message put-on method based on point of interest that the embodiment of the present disclosure provides
Flow diagram；
Fig. 8 A to Fig. 8 C is the stream that the publications page in short-sighted frequency that the embodiment of the present disclosure provides searches for promotion message point of interest
Journey schematic diagram；
Fig. 9 is the details page schematic diagram that the promotion message point of interest that the embodiment of the present disclosure provides is lodging class point of interest；
Figure 10 be the promotion message point of interest that the embodiment of the present disclosure provides be leisure, shopping class point of interest details page show
It is intended to；
Figure 11 be the promotion message point of interest that the embodiment of the present disclosure provides be city, sight spot class point of interest details page show
It is intended to；
Figure 12 is the details page schematic diagram that the promotion message point of interest that the embodiment of the present disclosure provides is food and drink class point of interest.
Specific embodiment
In order to keep the purposes, technical schemes and advantages of the disclosure clearer, below in conjunction with attached drawing to the disclosure make into
It is described in detail to one step, described embodiment is not construed as the limitation to the disclosure, and those of ordinary skill in the art are not having
All other embodiment obtained under the premise of creative work is made, the range of disclosure protection is belonged to.
It should be noted that in the following description, being related to " some embodiments ", which depict all possible embodiments
Subset, it will be appreciated that " some embodiments " can be the same subsets or different subsets of all possible embodiments, and
It can be combined with each other in the absence of conflict.
Unless otherwise defined, technical and scientific term all used in the disclosure and the technical field for belonging to the disclosure
The normally understood meaning of technical staff it is identical.Term used in the disclosure is intended merely to the mesh of description specific embodiment
, it is not intended that the limitation disclosure.
Before the disclosure is further elaborated, noun involved in the embodiment of the present disclosure and term are said
Bright, noun involved in the embodiment of the present disclosure and term are suitable for following explanation.
1) media information, including picture or video are a kind of circulation ways of original information towards social network user,
Audient is that the certain customers or whole users, the point of interest of media information in social networks connect third party's service in a network
Device.Wherein, the video can be short-sighted frequency, i.e. short-movie video.
2) point of interest, the position attribution of media information can be building with identification, region (such as city), landscape
(such as sight spot) and third party's service entity (such as shop, food and drink, lodging).
3) promotion message point of interest is a kind of form of expression of point of interest, by taking promotion message is advertisement as an example, then promotes letter
Ceasing point of interest is the point of interest for carrying out advertisement dispensing.
4) conventional point of interest, is another form of expression of point of interest, for distinguishing promotion message point of interest, conventional interest
Point does not have the function of carry out promotion message (such as advertisement) dispensing.
5) in response to the condition or state relied on for indicating performed operation, when the relied on condition of satisfaction
Or when state, performed one or more operations be can be in real time, it is possible to have the delay of setting；Do not saying especially
In the case where bright, there is no the limitations for executing sequencing for performed multiple operations.
Illustrate the exemplary application for realizing the device of the embodiment of the present disclosure below, the device that the embodiment of the present disclosure provides can be with
It is embodied as various types of user terminals such as smart phone, tablet computer, laptop.
The frame of the promotion message jettison system based on point of interest of the embodiment of the present disclosure is realized in description with reference to the drawings
Structure.Referring to Fig. 1, Fig. 1 is that one of the promotion message jettison system 100 based on point of interest that the embodiment of the present disclosure provides is optional
Configuration diagram supports an exemplary application to realize, realizes that the promotion message based on point of interest of the embodiment of the present disclosure is thrown
Putting device can be short videoconference client, and for running the user terminal of short videoconference client, user terminal 10 is (exemplary to show
Go out user terminal 10-1 and user terminal 10-2) background server 30 is connected by network 20, network 20 can be wide area network
Or local area network, or be combination, realize that data are transmitted using Radio Link.
User terminal 10 is for receiving media information and promotion message point of interest；The media information is loaded, and described
The control of the promotion message point of interest is loaded in the cover of media information；And the control in response to the promotion message point of interest
The trigger event that part receives, presentation and the associated promotion message details page of the promotion message point of interest, by figure circle
Face 110 (illustrating graphical interfaces 110-1 and graphical interfaces 110-2) display media, promotion message point of interest
Control and with the associated promotion message details page of promotion message point of interest；Server 30 is for cooperating user terminal 10 in matchmaker
Body information provides sharing media information back-end data during sharing is supported, in the sharing media information application to realize terminal
Different function, such as the acquisition of promotion message point of interest, the storage etc. of media information related data.For example, user terminal 10
The trigger event that (i.e. terminal) is received in response to the control of the promotion message point of interest is presented and the promotion message interest
The process of the associated promotion message details page of point, is actually that terminal is received in response to the control of promotion message point of interest
Trigger event is requested access to server 30, to obtain the relevant information in corresponding with promotion message details page, then terminal
The details page of promotion message is presented again.
Based on the framework of the above-mentioned promotion message jettison system shown in FIG. 1 based on point of interest, illustrate to realize this public affairs first
The terminal of embodiment is opened, the terminal that the embodiment of the present disclosure provides may be embodied as the mode of hardware or software and hardware combining.Below
Illustrate the various exemplary implementations for the terminal that the embodiment of the present disclosure provides.
First illustrate the implementation of the software and hardware combining of terminal below.Specifically, the disclosure is realized in description with reference to the drawings
The hardware configuration of the terminal of embodiment, below with reference to Fig. 2, Fig. 2 is that one of the terminal 200 that the embodiment of the present disclosure provides is optional
Hardware structural diagram.
It is wide that terminal 200 in the embodiment of the present disclosure can include but is not limited to such as mobile phone, laptop, number
Broadcast receiver, personal digital assistant (PDA, Personal Digital Assistant), tablet computer (PAD, Portable
Android Device), portable media player (PMP, Portable Media Player), car-mounted terminal (such as vehicle
Carry navigation terminal) etc. mobile terminal and such as DTV (TV, Television), desktop computer etc. fixation
Terminal.Fig. 2 shows terminal 200 be only an example, should not function to the embodiment of the present disclosure and use scope bring and appoint
What is limited.
As shown in Fig. 2, terminal 200 may include processing unit (such as central processing unit, graphics processor etc.) 201,
It can add according to the program being stored in read-only memory (ROM, Read Only Memory) 202 or from storage device 208
The program that is downloaded in random access storage device (RAM, Random Access Memory) 203 and execute various movements appropriate and
Processing.In RAM 203, also it is stored with terminal 200 and operates required various programs and data.Processing unit 201, ROM 202
And RAM203 is connected with each other by bus 204.Input/output (I/O) interface 205 is also connected to bus 204.
In general, following device can connect to I/O interface 205: including such as touch screen, touch tablet, keyboard, mouse, taking the photograph
As the input unit 206 of head, microphone, accelerometer, gyroscope etc.；Including such as liquid crystal display (LCD, Liquid
Crystal Display), loudspeaker, vibrator etc. output device 207；Storage device including such as tape, hard disk etc.
208；And communication device 209.Communication device 209 can permit terminal 200 wirelessly or non-wirelessly communicated with other equipment with
Exchange data.Although Fig. 2 shows the terminals 200 with various devices, it should be understood that being not required for implementing or have
All devices shown.It can alternatively implement or have more or fewer devices.
Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description
Software program.For example, embodiment of the disclosure includes a kind of computer program product comprising be carried on computer-readable medium
On computer program, which includes the program code for method shown in execution flow chart.In such reality
It applies in example, which can be downloaded and installed from network by communication device 209, or from storage device 208
It is mounted, or is mounted from ROM 202.When the computer program is executed by processing unit 201, the embodiment of the present disclosure is executed
Method in the above-mentioned function that limits.
It should be noted that the above-mentioned computer-readable medium of the disclosure can be computer-readable signal media or meter
Calculation machine readable storage medium storing program for executing either the two any combination.Computer readable storage medium can be for example but not limited to
Electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor system, device or device, or any above combination.It is computer-readable
The more specific example of storage medium can include but is not limited to: have electrical connection, the portable computing of one or more conducting wires
Machine disk, hard disk, RAM, ROM, erasable programmable read only memory (EPROM, Erasable Programmable Read-
Only Memory), optical fiber, portable compact disc read-only memory (CD-ROM, Compact Disc Read-Only
Memory), light storage device, magnetic memory device or above-mentioned any appropriate combination.In the disclosure, computer-readable
Storage medium can be it is any include or storage program tangible medium, the program can be commanded execution system, device or
Device use or in connection.And in the disclosure, computer-readable signal media may include in a base band or
As the data-signal that carrier wave a part is propagated, wherein carrying computer-readable program code.The data of this propagation are believed
It number can take various forms, including but not limited to electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer can
Read signal medium can also be any computer-readable medium other than computer readable storage medium, the computer-readable signal
Medium can send, propagate or transmit for by instruction execution system, device or device use or it is in connection
Program.The program code for including on computer-readable medium can transmit with any suitable medium, including but not limited to: electricity
Line, optical cable, radio frequency (RF, Radio Frequency) etc. or above-mentioned any appropriate combination.
Above-mentioned computer-readable medium can be included in above-mentioned terminal；It is also possible to individualism, and it is unassembled
Enter in the terminal.
Above-mentioned computer-readable medium carries one or more program, when said one or multiple programs are by the end
End execute when so that the terminal: receive media information and with the associated interest point set of the media information；Believe in the media
The control of the interest point set is loaded in breath；In response to the trigger event that the control of the interest point set receives, present
The display page of the interest point set.
The calculating of the operation for executing the disclosure can be write with one or more programming languages or combinations thereof
Machine program code, above procedure design language include object oriented program language, such as Java, Smalltalk, C++,
It further include conventional procedural programming language, such as " C " language or similar programming language.Program code can be complete
It executes, partly executed on the user computer on the user computer entirely, being executed as an independent software package, part
Part executes on the remote computer or executes on a remote computer or server completely on the user computer.It is relating to
And in the situation of remote computer, remote computer can pass through the network of any kind, including local area network (LAN, Local
Area Network) or wide area network (WAN, Wide Area Network) be connected to subscriber computer, or, it may be connected to
Outer computer (such as being connected using ISP by internet).
Flow chart and block diagram in attached drawing are illustrated according to the system of the various embodiments of the disclosure, method and computer journey
The architecture, function and operation in the cards of sequence product.In this regard, each box in flowchart or block diagram can generation
A part of one module, program segment or code of table, a part of the module, program segment or code include one or more use
The executable instruction of the logic function as defined in realizing.It should also be noted that in some implementations as replacements, being marked in box
The function of note can also occur in a different order than that indicated in the drawings.For example, two boxes succeedingly indicated are actually
It can be basically executed in parallel, they can also be executed in the opposite order sometimes, and this depends on the function involved.Also it to infuse
Meaning, the combination of each box in block diagram and or flow chart and the box in block diagram and or flow chart can be with holding
The dedicated hardware based system of functions or operations as defined in row is realized, or can use specialized hardware and computer instruction
Combination realize.
Being described in module involved in the embodiment of the present disclosure can be realized by way of software, can also be by hard
The mode of part is realized.Wherein, the title of module does not constitute the restriction to the module itself under certain conditions, for example, connecing
It receives module and is also described as " receiving media information and the module with the associated interest point set of the media information ".
Illustrate that the pure hardware of the promotion message delivery device based on point of interest is implemented below, the promotion message based on point of interest
Delivery device can be the such as short videoconference client of various types of clients used to run the application, and Fig. 3 is the disclosure
One optional illustrative view of functional configuration of the promotion message delivery device based on point of interest that embodiment provides；As shown in figure 3,
Promotion message delivery device based on point of interest includes: receiving module 301, loading module 302 and presentation module 303.It is right below
The function of each module is described in detail.
Receiving module 301, for receiving media information and promotion message point of interest.
Loading module 302 for loading the media information, and loads the popularization in the cover of the media information
The control of information interest point.
Present module 303, the trigger event for being received in response to the control of the promotion message point of interest, present with
The associated promotion message details page of promotion message point of interest.
In the embodiments of the present disclosure, the promotion message point of interest is according to the location information of user or the picture of user
The point of interest arrived as data query.
Wherein, the location information of the user includes at least one of:
The location information of user when issuing the media information；
When the media information is a shooting segment, the location information of user when recording the media information；
When the media information is at least two shooting segment, the recording time shooting segment quilt nearest away from current time
The location information of user when recording.
In some embodiments of the present disclosure, receiving module 301 is also used in the reception media information and promotion message
When point of interest, conventional point of interest is received；Wherein, the conventional point of interest is by issuing user's self-setting of the short-sighted frequency.
Here, the promotion message point of interest and conventional point of interest display mode having the same or differentiation
Display mode；
Wherein, the display mode of the differentiation includes at least one of:
The promotion message point of interest is different from the conventional display position of point of interest；The promotion message point of interest with
The display duration of the routine point of interest is different；The display opportunity of the promotion message point of interest and the conventional point of interest is not
Together.
Here, the promotion message point of interest has exposure upper-limit in setting time section.
Wherein, the exposure upper-limit can pass through attribute open interface static configuration by background server.
In some embodiments of the present disclosure, for receiving module 301 receives promotion message point of interest, it can use
It is realized such as under type: the media information is analyzed, obtain the promotion message point of interest in the media information.
It should be pointed out that the structured message of promotion message is presented in the promotion message details page.
In some embodiments of the present disclosure, Fig. 4 is that the promotion message based on point of interest that the embodiment of the present disclosure provides is thrown
Put another optional illustrative view of functional configuration of device；As shown in figure 4, the promotion message delivery device based on point of interest also wraps
It includes: switching module 304, for being presented and the associated promotion message details page of the promotion message point of interest when presentation module 303
When face, based on the structured message of the promotion message, from present the promotion message details page switch to presentation with it is described
The associated third party application interface of promotion message.
In some embodiments of the present disclosure, Fig. 5 is that the promotion message based on point of interest that the embodiment of the present disclosure provides is thrown
Put another optional illustrative view of functional configuration of device；As shown in figure 5, in the promotion message delivery device based on point of interest
Module 303 is presented, is also used to when presentation promotion message details page associated with the promotion message point of interest, in institute
State the outer chain address that the promotion message is presented in promotion message details page.
Loading module 302 is also used to load corresponding control in the outer chain address of the promotion message.
Promotion message delivery device based on point of interest further include: access modules 305, in response to the promotion message
Outer chain address on the trigger event that receives of control, call local browser to access the outer chain address.
So far, the promotion message involved in the embodiment of the present disclosure based on point of interest is described according to its function to launch
Device, the optional function knot of the optional hardware configuration based on above-mentioned terminal and the promotion message delivery device based on point of interest
Structure, below in conjunction with attached drawing to the treatment process for realizing the promotion message put-on method based on point of interest in the embodiment of the present disclosure
It is described in detail.
Fig. 6, which is that one of the promotion message put-on method based on point of interest that the embodiment of the present disclosure provides is optional, realizes stream
Journey schematic diagram realizes that the terminal device of the embodiment of the present disclosure can be by running various types of such as short videoconference clients of client
It realizes the promotion message put-on method based on point of interest, for terminal device, can be desktop computer or notebook electricity
The various terminal equipments such as brain.
As shown in fig. 6, for the implementation process of the promotion message put-on method based on point of interest in the embodiment of the present disclosure,
The step of showing in conjunction with Fig. 6, is illustrated.
Step 601: receiving media information and promotion message point of interest.
Step 602: loading the media information, and load the promotion message interest in the cover of the media information
The control of point.
Step 603: the trigger event received in response to the control of the promotion message point of interest is presented and the popularization
The associated promotion message details page of information interest point.
Fig. 7 is another the optional realization for the promotion message put-on method based on point of interest that the embodiment of the present disclosure provides
Flow diagram, as shown in fig. 7, for the specific reality of the promotion message put-on method based on point of interest in the embodiment of the present disclosure
The step of showing process, showing in conjunction with Fig. 7 is illustrated.
Step 701: receiving media information.
In the embodiments of the present disclosure, the media information can include but is not limited to video, picture.
Step 702: the media information being analyzed, the promotion message point of interest in the media information is obtained.
Wherein, the promotion message point of interest is when the media information is released to background server by the backstage
What server was arranged automatically.
In the embodiments of the present disclosure, the promotion message point of interest can issued to issue the user of the media information
When total medium information or part of media information, launching for promotion message for being arranged in the media information issued is emerging
Interesting point.
It should be pointed out that the part of media information that the user for issuing the media information is issued, can be according to hair
The temperature ranking results of the total medium information of cloth choose the media information for meeting temperature sort criteria, alternatively, can be and work as
The media information of preceding viewing belongs to the media information of same type.Wherein, the media information for meeting temperature sort criteria, can be
Based on temperature ranking results, the highest one or more media informations of the temperature chosen from the total medium information of publication.
In the embodiments of the present disclosure, promotion message point of interest is according to the location information of user or the portrait number of user
According to the point of interest inquired；
Wherein, the location information of the user includes at least one of:
The location information of user when issuing the media information；
When the media information is a shooting segment, the location information of user when recording the media information；
When the media information is at least two shooting segment, the recording time shooting segment quilt nearest away from current time
The location information of user when recording.
Here, by taking media information is short-sighted frequency as an example, the location information of user can be the releasing position of short-sighted frequency, for root
For the place information inquiry point of interest of user, can in conjunction with user location and point of interest position, inquiry with the presence or absence of with
User location is in the point of interest of same geographic grid, when inquiring the point of interest for being in same geographic grid with user location
When, inquired point of interest is screened, to choose the point of interest for meeting recommendation condition, the point of interest of recommendation condition will be met
It is determined as promotion message point of interest.
Wherein, user is when starting to record short-sighted frequency, so that it may by application programming interface, or pass through map visitor
Family end positions user location in real time, to obtain the releasing position of short-sighted frequency, this way it is possible to avoid when issuing short-sighted frequency
Just carry out the delay issue that positioning may cause.
In the embodiments of the present disclosure, there is incidence relation, client between received media information and promotion message point of interest
End, which can be used, is associated media information and promotion message point of interest such as under type:
Promotion message point of interest is added in media information, such as promotion message point of interest is filled into media information
In the encapsulation fields of some setting；Alternatively,
Promotion message point of interest is separated with media information, i.e., promotion message point of interest and media information are mutually solely
Vertical data, but incidence relation between the two is carried in mutually independent data.
Here, recommending condition can be specifically, newly to generate a media information with the integral condition in the Generalization bounds of city
When (such as short-sighted frequency), the integral of the corresponding point of interest of the short-sighted frequency accordingly adds 1, then in this way to inquiring in same
The point of interest of geographic grid is screened, and screening is with integrating highest one or more point of interest in city, as meeting recommendation item
The point of interest of part, and highest one or more points of interest will be integrated in the same city filtered out and be determined as promotion message point of interest.
It may be noted that the inquiry of promotion message point of interest other than using geographic grid as basic querying condition, is gone back
Point of interest can further be filtered based on other factors, for example, can be according to user identity information, in conjunction with the picture of user
As data, the point of interest for meeting user preference is determined, it is emerging that all points of interest for meeting user preference are determined as promotion message
Interesting point.Wherein, the point of interest for meeting user preference can be the media information of user's preference within the past period/media letter
The point of interest for ceasing type association, alternatively, can be the other users being in same friend relation chain with user, at one section of the past
Preferred media information/media information type association point of interest in time, it is not limited here.
In some embodiments of the present disclosure, for analyzing the media information in this step 702, institute is obtained
It states for the promotion message point of interest in media information, can realize in the following ways: firstly, by after client call
The application programming interface of platform server；Secondly, analyzing by application programming interface media information, institute is obtained
State promotion message point of interest.
In some embodiments of the present disclosure, for analyzing the media information in this step 702, institute is obtained
It states for the promotion message point of interest in media information, can realize in the following ways: media being believed based on training pattern
Breath is analyzed, the information interest that puts it over point.
Here, client can be (such as short to media information based on training pattern or by calling application programming interface
Video) content (image, sound in such as short-sighted frequency) analyzed, to parse associated with media information and have
Promotion message launches the point of interest of value, sets promotion message point of interest for the point of interest parsed.
In some embodiments of the present disclosure, the promotion message put-on method based on point of interest further include: in the reception
When media information and promotion message point of interest, conventional point of interest is received.
Wherein, the conventional point of interest is user's self-setting by issuing the short-sighted frequency.
It should be pointed out that promotion message point of interest and conventional point of interest display mode having the same or differentiation
Display mode.
Wherein, the display mode of the differentiation includes at least one of:
The promotion message point of interest is different from the conventional display position of point of interest；
The promotion message point of interest is different from the conventional display duration of point of interest；
The promotion message point of interest is different from the conventional display opportunity of point of interest.
Specifically, different from the conventional display opportunity of point of interest for promotion message point of interest, and display duration is not
With for, for example, conventional point of interest can be shown always on the cover of promotion message (such as short-sighted frequency), and for promotion message
Point of interest, for the interference for avoiding the appearance of large-scale popularization information to cause to watch user short-sighted frequency as far as possible, when receiving user
When proposing the request message for the use demand of promotion message point of interest, then promotion message point of interest is set to short-sighted frequency
On cover, however it is lasting that the display duration of the promotion message point of interest, which is not, but is carried out in the time interval of setting
It has been shown that, when detecting that display duration is more than the time interval of setting, then the promotion message point of interest will be hidden, so that with
Family is invisible.For promotion message point of interest it is different from the conventional display position of point of interest for, conventional point of interest can be arranged
Any position on the cover of short-sighted frequency, but for promotion message point of interest, in order to enable promotion message point of interest does not hide
Currently playing short-sighted frequency is kept off, promotion message point of interest can be arranged in the white space on the cover of short-sighted frequency.
Here, the promotion message point of interest has exposure upper-limit in setting time section.Wherein, the exposure upper-limit
Attribute open interface static configuration can be passed through by background server.
Step 703: the media information is loaded in the user interface of client, and in the cover of the media information
Load the control of the promotion message point of interest.
In the embodiments of the present disclosure, the control of promotion message point of interest is to believe with the associated popularization of promotion message point of interest
The entrance shortcut of details page is ceased, the control of the promotion message point of interest in cover by loading on media information can
The associated promotion message details page of promotion message point of interest is jumped to from the display interface of media information to realize.
Here, the media information loaded in the user interface of client can be the matchmaker recommended via background server
The media information of body information or user's browsing, it is not limited here.
Here, the cover of media information can be set to each frame or partial frame in media information, i.e. the disclosure is real
Example is applied in the playing process of media information, it is detailed that promotion message is set in each frame or partial frame of the media information of broadcasting
The entrance shortcut of the feelings page.
It may be noted that promotion message details page is arranged in each frame or partial frame of media information in addition to above-mentioned
Other than entrance shortcut, the client in the embodiment of the present disclosure can also be in media relevant to the releasing position of media information
In information cover, the entrance shortcut of promotion message details page is set.
In the embodiments of the present disclosure, for loading the control of the promotion message point of interest in the cover of the media information
It for part, can realize in the following ways: according to the different type of promotion message point of interest, load the popularization of respective type
The icon control of information interest point, and, load the geographical location information control of the promotion message point of interest of respective type.
Step 704: the trigger event received in response to the control of the promotion message point of interest is presented and the popularization
The associated promotion message details page of information interest point, wherein the knot of promotion message is presented in the promotion message details page
Structure information.
Step 705: when presentation promotion message details page associated with the promotion message point of interest, being based on institute
The structured message for stating promotion message switches to presentation from the presentation promotion message details page and is associated with the promotion message
Third party application interface.
In the embodiments of the present disclosure, letter is being promoted with presentation in the associated promotion message details page of promotion message point of interest
The structured message of breath.Wherein, the structured message of promotion message includes at least following one: third relevant to promotion message
The business hours of square service entities, distance, Recommendations.
Specifically, when promotion message details page associated with promotion message point of interest is presented, pass through promotion message
The structured message of the promotion message shown in details page, such as the application program of guidance to third party's service entity (are such as purchased
Shop, hotel of lodging of object etc.), so that it may page jump is carried out, i.e., switches to presentation from presentation promotion message details page
With the associated third party application interface of promotion message, in this way, by click third party application interface may be implemented into
Enter the function of third party's service entity, so that user may browse through the various promotion messages provided about third party's service entity.
In some embodiments of the present disclosure, after executing step 703, the promotion message put-on method based on point of interest
It is further comprising the steps of:
When presentation promotion message details page associated with the promotion message point of interest, in the promotion message
The outer chain address of the promotion message is presented in details page；
Corresponding control is loaded in the outer chain address of the promotion message；
In response to the trigger event that the control in the outer chain address of the promotion message receives, local browser is called
Access the outer chain address.
In some embodiments of the present disclosure, for the triggering received in response to the control of the promotion message point of interest
Event presents with for the associated promotion message details page of the promotion message point of interest, can come in the following ways real
It is existing: firstly, receiving the triggering thing for the control on the promotion message point of interest in the broadcast page of the media information
Part；Secondly, switching to the presentation promotion message details page from the broadcast page is presented according to the trigger event.
Specifically, the control of promotion message point of interest is presented in the cover of broadcast page of media information, when being directed to
When the control of promotion message point of interest on the broadcast page of media information produces trigger event, then carry out page jump, i.e., from
The broadcast page of the media information currently presented jumps to and the associated promotion message details page of promotion message point of interest.
In some embodiments of the present disclosure, for the triggering received in response to the control of the promotion message point of interest
Event presents with for the associated promotion message details page of the promotion message point of interest, can come in the following ways real
It is existing: firstly, receiving the triggering thing for the control on the promotion message point of interest in the personal homepage of the media information
Part；Secondly, switching to the presentation promotion message details page from the personal homepage is presented according to the trigger event.
Specifically, the control of promotion message point of interest is presented in the individual subscriber homepage of publication medium information, when
When producing trigger event for the control of the promotion message point of interest on the personal homepage of media information, then page jump is carried out
Turn, i.e., is jumped to and the associated promotion message of promotion message point of interest from the cover of the personal homepage of the media information currently presented
Details page.
It should be pointed out that above-described receive according to the broadcast page or personal homepage of media information (such as short-sighted frequency)
The trigger event of the control for promotion message point of interest arrived, the scheme for carrying out page jump is only the initial aobvious of short-sighted frequency
The page shown is different, is not limited merely to both above-mentioned function pages in the embodiment of the present disclosure.Why is the embodiment of the present disclosure
The control that promotion message point of interest is shown in both pages is because of the triggering for passing through the control to promotion message point of interest
Operation can fast implement the display of promotion message details page.
In the embodiments of the present disclosure, when client has positioning permission, client is by calling answering for background server
Location data is submitted to background server with Program Interfaces, obtains the recommendation that background server is calculated according to location data
Promotion message interest point data；When client does not have positioning permission, client passes through the application journey for calling background server
Sequence programming interface sends the location information (data of i.e. indirect positioning, such as IP address) of auxiliary positioning to background server, supplies
Background server computed user locations are then based on user location calculated and determine the promotion message interest point data recommended.
Here, the human-computer interaction side of acquisition promotion message point of interest may be implemented by the control of promotion message point of interest
Formula is illustrated so that media information is short-sighted frequency as an example, specifically: it is adapted in the publications page offer of short-sighted frequency with user location
Promotion message point of interest selects to be arranged for user；Alternatively, the publications page in short-sighted frequency provides entering for addition promotion message point of interest
Mouthful, the entrance for clicking promotion message point of interest can jump to search page, to search for the promotion message interest near user location
Point.Wherein, promotion message point of interest can be searched for by way of keyword in the search box of searched page, client can be with
The interface of access map server scans for.Under normal circumstances, it may search for apart from user location a certain range (such as circumference 30
Kilometer) in promotion message point of interest.
For example, certain user wants in publications page detection range user current location (such as Shanghai City Huangpu of short-sighted frequency
Manufacture office of area road 789) a certain range (as circumference 2 kilometers, i.e., range of fit be 2 kilometers) in A brand cafe, firstly,
As shown in Figure 8 A, " point of addition " button is clicked in the publications page of short-sighted frequency, can be jumped from the publication page that short-sighted frequency is presented
The searched page that as shown in Figure 8 B " point of addition " is presented is gone to, as shown in Figure 8 B, in the searched page of " point of addition "
In search box by way of keyword searching for point of interest, that is, A brand cafe, such as it is as shown in Figure 8 C defeated in search box
Entry keyword " A brand ", and " search " button on the right side of search box is clicked, it at this moment can be with display distance user in searched page
All A brand caves in 2 kilometers are nearby had an area of in current location, and user is according to shown each A brand cafe
The relevant information such as specific address of A brand cafe, at a distance from user current location etc., selection reach which A brand coffee
Shop.
It should be pointed out that when user is dissatisfied to the promotion message point of interest of recommendation and the promotion message point of interest of search
When, can customized setting promotion message point of interest, can by be arranged searched page or media information (such as short-sighted frequency)
The page entry for issuing the customized promotion message point of interest in the page provides the function of the attribute of setting promotion message point of interest
Energy.
In the embodiments of the present disclosure, client obtains the specific implementation for the promotion message point of interest recommended are as follows: client
It holds to background server and submits the parameters such as user location, User ID, promotion message interest vertex type and search radius, by taking from the background
Business device is scanned for based on promotion message point of interest of these parameters to recommendation.Wherein, search radius is to be with user location
The zone radius at center.
In the embodiments of the present disclosure, the type of promotion message point of interest may include at least one of: lodging class interest
Point；Leisure, shopping class point of interest；City, sight spot class point of interest；Food and drink class point of interest.Fig. 9 to Figure 12 mentions for the embodiment of the present disclosure
The details page schematic diagram of the different types of promotion message point of interest of presentation of confession, using promotion message point of interest as lodging class interest
For point, illustrate the display situation of the details page of lower promotion message point of interest, wherein the details page of promotion message point of interest
It mainly include three display areas, i.e. the first display area 9-1, the second display area 9-2 and third display area 9-3.In sound
It should present and be associated with lodging class point of interest after the trigger event that the control of lodging class point of interest (such as B express hotel) receives
Promotion message details page, as shown in figure 9, the first display area 9- of the details page in the lodging class point of interest jumped to
The positioning map of structured message (such as address, distance and phone) and " B express hotel " that " B express hotel " is shown in 1 is (with
The form of figure shows the distribution situation of " B express hotel "), in the second display of the details page of the lodging class point of interest jumped to
The associated video of " B express hotel " is shown in the 9-2 of region；Furthermore it is also possible in the details page of the lodging class point of interest jumped to
It is shown in the third display area 9-3 in face and recommends place.
Under normal circumstances, place is recommended to be used to recommend to user with other promotion message points of interest, such as sight spot near city
Class point of interest etc..Wherein, each cover for recommending place can be used in the media information (such as short-sighted frequency) of corresponding location publication
The cover of video at the top of list, alternatively, the cover as short-sighted frequency is presented using the terrestrial reference of corresponding location, this
In without limitation.
It should be pointed out that for the class point of interest that lies fallow, does shopping, city, sight spot class point of interest, food and drink class point of interest it is detailed
The display of the feelings page is similar to the display of the details page of lodging class point of interest, is no longer described in detail here.
In conclusion the embodiment of the present disclosure has the advantages that the matchmaker that ought be provided with promotion message point of interest automatically
When body information is demonstrated, by the trigger action of the control to the promotion message point of interest in the cover for loading on media information,
Can quickly jump to the associated promotion message details page of promotion message point of interest, and then pass through promotion message details page
The relevant information that family further appreciates that promotion message can be used, reach and carry out promotion message dispensing using promotion message point of interest
Purpose promote the usage experience of user to improve the scalability and practicability of point of interest.
It, in the absence of conflict, can be in any combination between each technical solution documented by the embodiment of the present disclosure.
The above, the only specific embodiment of the disclosure, but the protection scope of the disclosure is not limited thereto, it is any
Those familiar with the art can easily think of the change or the replacement in the technical scope that the disclosure discloses, and should all contain
It covers within the protection scope of the disclosure.Therefore, the protection scope of the disclosure should be based on the protection scope of the described claims.
Claims (15)
1. a kind of promotion message put-on method based on point of interest, which is characterized in that the described method includes:
Receive media information and promotion message point of interest；
The media information is loaded, and loads the control of the promotion message point of interest in the cover of the media information；
In response to the trigger event that the control of the promotion message point of interest receives, presents and closed with the promotion message point of interest
The promotion message details page of connection.
2. the method according to claim 1, wherein the reception promotion message point of interest, comprising:
The media information is analyzed, the promotion message point of interest in the media information is obtained.
3. the method according to claim 1, wherein the promotion message point of interest is to be believed according to the position of user
The point of interest that breath or the representation data of user inquire；
Wherein, the location information of the user includes at least one of:
The location information of user when issuing the media information；
When the media information is a shooting segment, the location information of user when recording the media information；
When the media information is at least two shooting segment, the recording time shooting segment nearest away from current time is recorded
When user location information.
4. the method according to claim 1, wherein the method also includes:
In the reception media information and promotion message point of interest, conventional point of interest is received；
Wherein, the conventional point of interest is by issuing user's self-setting of the media information.
5. according to the method described in claim 4, it is characterized in that,
The display side of the promotion message point of interest and conventional point of interest display mode having the same or differentiation
Formula.
6. according to the method described in claim 5, it is characterized in that, the display mode of the differentiation include it is following at least it
One:
The promotion message point of interest is different from the conventional display position of point of interest；
The promotion message point of interest is different from the conventional display duration of point of interest；
The promotion message point of interest is different from the conventional display opportunity of point of interest.
7. the method according to claim 1, wherein
The promotion message point of interest has exposure upper-limit in setting time section.
8. the method according to claim 1, wherein promotion message is presented in the promotion message details page
Structured message；
The method also includes:
When presentation promotion message details page associated with the promotion message point of interest, based on the promotion message
Structured message switches to presentation and the associated third-party application of the promotion message from the promotion message details page is presented
Program interface.
9. the method according to claim 1, wherein the method also includes:
When presentation promotion message details page associated with the promotion message point of interest, in the promotion message details
The outer chain address of the promotion message is presented in the page；
Corresponding control is loaded in the outer chain address of the promotion message；
In response to the trigger event that the control in the outer chain address of the promotion message receives, local browser is called to access
The outer chain address.
10. a kind of promotion message delivery device based on point of interest, which is characterized in that described device includes: receiving module, load
Module and presentation module；Wherein,
The receiving module, for receiving media information and promotion message point of interest；
The loading module for loading the media information, and loads the popularization letter in the cover of the media information
Cease the control of point of interest；
The presentation module, the trigger event for being received in response to the control of the promotion message point of interest, presentation and institute
State the associated promotion message details page of promotion message point of interest.
11. device according to claim 10, which is characterized in that
The receiving module is also used in the reception media information and promotion message point of interest, receives conventional point of interest；
Wherein, the conventional point of interest is by issuing user's self-setting of the media information.
12. device according to claim 10, which is characterized in that promotion message is presented in the promotion message details page
Structured message；
Described device further include: switching module, it is associated with the promotion message point of interest for working as presentation module presentation
When promotion message details page, based on the structured message of the promotion message, cut from the promotion message details page is presented
Shift to presentation and the associated third party application interface of the promotion message.
13. device according to claim 10, which is characterized in that
The presentation module is also used to when the presentation and the associated promotion message details page of the promotion message point of interest
When, the outer chain address of the promotion message is presented in the promotion message details page；
The loading module is also used to load corresponding control in the outer chain address of the promotion message；
Described device further include: access modules, what the control in the outer chain address in response to the promotion message received
Trigger event calls local browser to access the outer chain address.
14. a kind of terminal characterized by comprising
Memory, for storing executable instruction；
Processor when for executing the executable instruction, is realized as described in any one of claim 1 to 9 based on point of interest
Promotion message put-on method.
15. a kind of storage medium, which is characterized in that be stored with executable instruction, the executable instruction is performed, for real
The existing promotion message put-on method as described in any one of claim 1 to 9 based on point of interest.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201811111056.9A CN109191213B (en) | 2018-09-22 | 2018-09-22 | Promotion information delivery method and device based on interest points, terminal and storage medium |
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|---|---|---|---|
| CN201811111056.9A CN109191213B (en) | 2018-09-22 | 2018-09-22 | Promotion information delivery method and device based on interest points, terminal and storage medium |
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| CN109191213B CN109191213B (en) | 2020-05-19 |
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| CN109191213B (en) | 2020-05-19 |
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