CN109146544A - Advertisement processing method, device, equipment and storage medium - Google Patents
Advertisement processing method, device, equipment and storage medium Download PDFInfo
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- CN109146544A CN109146544A CN201810792543.XA CN201810792543A CN109146544A CN 109146544 A CN109146544 A CN 109146544A CN 201810792543 A CN201810792543 A CN 201810792543A CN 109146544 A CN109146544 A CN 109146544A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
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Abstract
The present invention provides a kind of advertisement processing method, device, equipment and storage medium.Advertisement processing method provided by the invention includes: the information for obtaining user；According to the information of the user, the corresponding promotional literature of the user is determined；The information of the corresponding promotional literature of the user is sent to advertisement terminal, so that the advertisement terminal plays the corresponding promotional literature of the user.The propagation efficiency and advertising results of advertisement can be improved in the present invention.
Description
Technical field
The present invention relates to the communication technology more particularly to a kind of advertisement processing method, device, equipment and storage mediums.
Background technique
To attract user's active browse advertisements, most public arena is fitted with advertisement terminal.Advertisement terminal being capable of basis
The promotional literature that server is sent carries out advertisement broadcasting.
In current advertisement play system, the promotional literature that server is sent is usually pre-stored promotional literature.Extensively
Come to an end end only passively reception and broadcasting.There is server system as the promotional literature of broadcasting, play time, playing duration etc.
One control.
This kind of advertisement play systems is substantially the broadcast of promotional literature, belongs to broadcast system, and what is played is interior
Hold usually not specific aim, can only planless played in order, this makes the propagation efficiency of advertisement and effect poor.
Summary of the invention
The present invention provides a kind of advertisement processing method, device, equipment and storage medium, with improve advertizing efficiency and
Advertising results.
In a first aspect, the present invention provides a kind of advertisement processing method, comprising:
Obtain the information of user；
According to the information of the user, the corresponding promotional literature of the user is determined；
The information of the corresponding promotional literature of the user is sent to advertisement terminal, so that described in advertisement terminal broadcasting
The corresponding promotional literature of user.
Second aspect, the present invention also provides a kind of advertisement processing methods, comprising:
Receive the information for the corresponding promotional literature of user that server is sent；
According to the information of the corresponding promotional literature of the user, the corresponding promotional literature of the user is played.
The third aspect, the present invention also provides a kind of advertisement processing units, comprising:
Module is obtained, for obtaining the information of user；
Determining module determines the corresponding promotional literature of the user for the information according to the user；
Sending module, for sending the information of the corresponding promotional literature of the user to advertisement terminal, so that described wide
Accuse the corresponding promotional literature of user described in terminal plays.
Fourth aspect, the present invention also provides a kind of advertisement processing units, comprising:
Receiving module, the information of the corresponding promotional literature of user for receiving server transmission；
Playing module plays the corresponding advertisement of the user for the information according to the corresponding promotional literature of the user
File.
5th aspect, the present invention also provides a kind of servers, comprising: memory and processor；The memory with it is described
Processor connection；
The memory, for storing program instruction；
The processor realizes the advertisement processing method that above-mentioned server executes for being performed in program instruction.
6th aspect, the present invention also provides a kind of advertisement terminals, comprising: memory and processor；The memory and institute
State processor connection；
The memory, for storing program instruction；
The processor is realized at the described in any item advertisements of claim 9-12 for being performed in program instruction
Reason method.
7th aspect, the present invention also provides a kind of computer readable storage mediums, are stored thereon with computer program, special
Sign is, claim 1-8 described in any item advertisement processing methods are realized when the computer program is executed by processor.
Eighth aspect, the present invention also provides a kind of computer readable storage mediums, are stored thereon with computer program, special
Sign is, claim 9-12 described in any item advertisement processing methods are realized when the computer program is executed by processor.
Advertisement processing method, device, equipment and storage medium provided by the invention can obtain the letter of user by server
Breath determines the corresponding promotional literature of the user and according to the information of the user, and it is corresponding wide to advertisement terminal to send the user
The information for accusing file, so that the advertisement terminal plays the corresponding promotional literature of the user.The advertisement processing method, may make advertisement
The promotional literature of terminal plays is the corresponding promotional literature of user, can play the corresponding promotional literature of the user for user,
The specific aim for improving advertisement, effectively improves the propagation efficiency and advertising results of advertisement.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for
For those of ordinary skill in the art, without creative efforts, it can also be obtained according to these attached drawings other
Attached drawing.
Fig. 1 is a kind of structural schematic diagram of the advertisement play system in unmanned shop provided by the invention；
Fig. 2 is a kind of flow chart one of advertisement processing method provided by the invention；
Fig. 3 is a kind of flowchart 2 of advertisement processing method provided by the invention；
Fig. 4 is a kind of flow chart 3 of advertisement processing method provided by the invention；
Fig. 5 is a kind of flow chart four of advertisement processing method provided by the invention；
Fig. 6 is a kind of structural schematic diagram one of advertisement processing unit provided by the invention；
Fig. 7 is a kind of structural schematic diagram two of advertisement processing unit provided by the invention；
Fig. 8 is a kind of structural schematic diagram of server provided by the invention；
Fig. 9 is a kind of structural schematic diagram of advertisement terminal provided by the invention.
Specific embodiment
To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with attached drawing to embodiment party of the present invention
Formula is described in further detail.
Before carrying out detailed explanation to the embodiment of the present invention, first the application scenarios of the embodiment of the present invention are given
It introduces.Method provided in an embodiment of the present invention can be applied to advertisement play system, such as advertisement play system based on unmanned shop.
Following advertisement play systems using unmanned shop are illustrated as example.Certainly, method provided in an embodiment of the present invention can also answer
With the advertisement play system in other scenes, the present invention is not to this as limitation.
Fig. 1 is a kind of structural schematic diagram of the advertisement play system in unmanned shop provided by the invention.As shown in Figure 1, nothing
The advertisement play system in people shop can include: service system, network system, N number of unmanned store system and user terminal.Wherein,
Service system, N number of unmanned store system and user terminal can access network system, realize data communication.
Service system includes: at least one server, has database on server, and is equipped with data analysis and number
According to library management software.Server can be used for controlling the broadcasting of promotional literature.In the database of server, it can safeguard more
A promotional literature.Multiple promotional literature may include the corresponding promotional literature of commodity in unmanned store system, a commodity example
At least one promotional literature can be such as corresponded to, to recommend the commodity to user by the corresponding promotional literature of the commodity.The data
Library is also referred to as knowledge base.Service system can be for example deployed in the enterprise headquarters in unmanned shop or the computer room of third party's trustship.
Each unmanned store system includes advertisement terminal, identification apparatus.Identification apparatus for example can be automatically controlled
Door, can have corresponding identification code such as two dimensional code.Optionally, in unmanned shop, advertisement terminal can be located at pair of electric controlled door
Side position, such as face electric controlled door may make user after electric controlled door unlatching, see the advertisement that advertisement terminal plays at the first time
File.
User terminal, user can carry out the identification in unmanned shop by the application program of terminal.
Each unmanned store system can carry out self-service dealing by user in the case where no salesman participates in.One
As transaction flow are as follows: user carries out unmanned shop by the application program such as wechat of terminal device or other custom applications
Identification, such as barcode scanning are entered, and unmanned store system will complete the confirmation to user identity；User's self-selection store and from
It helps and verifies inventory on cashing machine；Consumer is paid the bill by the cashless payments mode such as wechat, Alipay, completes to hand over
Easily；Electric controlled door automatically turns on, user's departure.For entering the user in shop for the first time, identity information can be obtained by registration.
In the method that the following each embodiments of the present invention provide, server can be completed in unmanned store system to user identity
After confirmation, the information of user is obtained, the user corresponding promotional literature to be played to determination.
The information for the promotional literature that advertisement terminal can be sent according to server, plays promotional literature.
The advertisement processing method that the following each embodiments of the application provide can be played using the advertisement in unmanned shop shown in FIG. 1
In system, corresponding promotional literature can be played for user in unmanned store system, improve the propagation efficiency of advertisement and wide
Accuse effect.
It is following that advertisement processing method provided in an embodiment of the present invention is illustrated by multiple embodiments.
Fig. 2 is a kind of flow chart one of advertisement processing method provided by the invention.The advertisement processing method can pass through software
And/or the mode of hardware is realized.The present embodiment can interact execution by server and advertisement terminal and carry out example.Wherein,
The advertisement terminal is also referred to as advertisement playback terminal.As shown in Fig. 2, this method can include:
S201, server obtain the information of user.
Server can be the server in above-mentioned advertisement play system shown in FIG. 1, and server can be to the user's
In the case that validation of information passes through, the information of the user is obtained.
Server can receive the letter of the user transmitted by identification apparatus or user terminal in unmanned store system
Breath.
The identification apparatus for example can be electric controlled door, or other control equipment.
The identification apparatus can directly send the information of the user to server, can also by other equipment for example without
Control equipment in people's store system sends the information of the user to server.
In a kind of example, which can be after determining the identity validation of the user, and sending to server should
The information of user, so that server obtains the information of the user.
In this example, which can be after receiving the information of user of user terminal transmission, by the use
The information at family is sent to the control equipment in unmanned store system, carries out identity validation by the control equipment, and receiving this
In the case where controlling the confirmation message that equipment returns, determines the identity validation of the user, can send the user's to server
Information.
In another example, which can also be while the identity validation for determining the user, to service
Device sends the information of the user, so that server obtains the information of the user.
In this example, identification apparatus can be after receiving the information of user of user terminal transmission, can be by the use
The information at family is sent to server, carries out identity validation by server.
S202, server determine the corresponding promotional literature of the user according to the information of the user.
Server determines the corresponding promotional literature of the user according to the information of the user from preset database；It can also
According to the information of the user and the corresponding relationship of preset user and promotional literature, the corresponding promotional literature of the user is determined.On
State some possible examples for only confirming promotional literature, in method provided in an embodiment of the present invention, which also can be used it
Its mode determines the corresponding promotional literature of the user, and details are not described herein.
S203, server send the information of the corresponding promotional literature of the user to advertisement terminal.
The information of the corresponding promotional literature of the user, may include the information of following at least one type: the user is corresponding
Promotional literature identification information, the corresponding promotional literature of the user, the corresponding chained address of the corresponding promotional literature of the user
Information, index information of the corresponding promotional literature of the user etc..
S204, advertisement terminal receive the information for the corresponding promotional literature of the user that server is sent.
S205, advertisement terminal play the corresponding promotional literature of the user according to the information of the corresponding promotional literature of the user.
In a kind of example, if the information of the corresponding promotional literature of the user are as follows: the mark of the corresponding promotional literature of the user
Know information, then client device can determine that the user is corresponding wide first according to the identification information of the corresponding promotional literature of the user
File is accused, the corresponding promotional literature of the user is then played.
The advertisement terminal can for example be obtained from preset memory according to the identification information of the corresponding promotional literature of the user
Take the corresponding promotional literature of the user.The preset memory can be for example depositing where the cache file on the advertisement terminal
Reservoir, such as buffer memory.
The advertisement terminal can first determine the preset memory according to the identification information of the corresponding promotional literature of the user
On whether be stored with the corresponding promotional literature of the user；If so, obtaining the corresponding promotional literature of the user.If the default storage
It is not stored on device to have the corresponding promotional literature of the user, then acquisition request can be sent to server, and receive server return
The corresponding promotional literature of the user, receiving the corresponding promotional literature of the user simultaneously, carrying out the corresponding advertisement of the user
The broadcasting of file.
Optionally, which while having received the user corresponding promotional literature or later, can be by the user
Corresponding promotional literature is stored into the preset memory.
It should be noted that if the information of the corresponding promotional literature of the user includes: the user, corresponding promotional literature is corresponding
Link address information, or, the index information of the corresponding promotional literature of the user, then client device plays the reality of promotional literature
Existing process can promotional literature corresponding with the above-mentioned user identification information realization process it is similar, details are not described herein.
In another example, if the information of the corresponding promotional literature of the user includes: the corresponding promotional literature of the user,
Then the client device can directly play the corresponding promotional literature of the user.
Advertisement processing method provided by the invention can obtain the information of user by server, and according to the letter of the user
Breath, determines the corresponding promotional literature of the user, and the information of the corresponding promotional literature of the user is sent to advertisement terminal, so that should
Advertisement terminal plays the corresponding promotional literature of the user.The advertisement processing method, the promotional literature that may make advertisement terminal to play
For the corresponding promotional literature of user, the corresponding promotional literature of the user can be played for user, improve the specific aim of advertisement, have
Effect improves the propagation efficiency and advertising efficiency of advertisement.
Optionally, the present invention also provides a kind of advertisement processing methods.Fig. 3 is a kind of advertisement processing method provided by the invention
Flowchart 2.Advertisement processing method described in Fig. 3 can be to determine the corresponding advertisement text of user in above-mentioned method shown in Fig. 2
A kind of possible example of part.Certainly, the implementation of the corresponding promotional literature of user is determined, however it is not limited to shown in Fig. 3 to show
Example, details are not described herein.As shown in figure 3, this method is on the basis of the above embodiments, wherein server is according to this in S202
The information of user determines that the corresponding promotional literature of the user may include:
S301, server determine the corresponding merchandise news of the user according to the information of the user.
The corresponding merchandise news of the user may include the information of at least one commodity.
The corresponding merchandise news of the user may include: the information of the corresponding Recommendations of the user.The user is corresponding
Recommendations may include following at least one: the historical trading commodity of the user, with the historical trading commodity association of the user
Commodity recommend success rate greater than the commodity of preset threshold.Wherein, recommend success rate can for user's Recommendations number with
The ratio of the commodity number of user's real trade.
S302, server determine that the promotional literature of the corresponding commodity of the user is according to the corresponding merchandise news of the user
The corresponding promotional literature of the user.
The server can be closed according to the corresponding merchandise news of the user and preset commodity are corresponding with promotional literature
System, determines the promotional literature of the corresponding commodity of the user.
The corresponding commodity of the user may include at least one commodity, and each commodity can correspond at least one promotional literature.
The promotional literature of the corresponding commodity of the user can be the promotional literature of some or all commodity in the corresponding commodity of the user.Often
The playing duration of a promotional literature may be less than or equal to preset duration, such as the playing duration of each promotional literature can be several
Second.The size of each promotional literature may be less than or equal to preset file size value, to guarantee that server can be every by this
A promotional literature is sent to advertisement terminal as quickly as possible.
The advertisement processing method that the embodiment provides can determine the corresponding commodity letter of the user according to the information of the user
Breath then determines that the promotional literature of the corresponding commodity of the user is the corresponding promotional literature of the user, advertisement terminal may make to broadcast
In the case where putting promotional literature, in the case where improving advertizing efficiency, the recommendation efficiency for having seen commodity is improved.
Optionally, server determines the corresponding commodity letter of the user according to the information of the user in S301 as shown above
Breath can include:
Server determines the corresponding merchandise news of the user from preset commodity information database according to the information of the user；
Wherein, which includes: the corresponding merchandise news of at least one user.
The commodity information database is also referred to as knowledge base or database.
Illustratively, in the commodity information database, the corresponding merchandise news of at least one user can for example pass through the shape of table
Formula is stored.
Following table 1 is the corresponding relationship of the user and merchandise news in a kind of commodity information database.
Table 1
| User information | Merchandise news |
| User 1 | Chocolate A, milk B, fillet C |
| User 2 | Beverage D, jerky E |
| User 3 | Jerky E |
For example, server can be according to the information and table 1 of the user 1 if the information of the user is the mark of user 1
The corresponding relationship of user and merchandise news in the commodity information database determine that the corresponding merchandise news of user 1 includes: chalk
Power A, milk B, fillet C.If the information of the user is the mark of user 4, server can be determined according to the information of the user 4
Do not have the corresponding merchandise news of user 1, as null value in the commodity information database, can will recommend efficiency in the commodity information database
It is determined as the corresponding merchandise news of user 4 greater than the commodity of preset value.Certainly, which it is true also to can be used other modes
The fixed corresponding merchandise news of user 4, above are only example, the present invention limits not to this.
To make the determination of Recommendations more accurate, the propagation efficiency of Commdity advertisement file, the commodity information database are improved
In may also include the other information of the corresponding commodity of the user, for example, the history of the promotional literature of the corresponding commodity of user plays
Time, the historical trading time of the corresponding commodity of the user, the broadcasting time of the promotional literature of the corresponding commodity of the user, the use
The recommendation of the promotional literature of the historical trading number and corresponding commodity of the user of the corresponding commodity in family is efficient.
Following table 2 is another example of the corresponding relationship of the user and merchandise news in a kind of commodity information database.
Table 2
For example, such as identity 001, server can be according to the identity if the information of the user is the identification information of user
Mark 001, it may be determined that address name is Zhang San, and the corresponding Recommendations of the user include: chocolate A, milk B, fillet C.Its
In, the history play time of the promotional literature of chocolate A is 2018-4-9 16:43, and the historical trading time of chocolate A is
2018-4-9 16:45, the broadcasting time of the promotional literature of chocolate A are 3, and the transaction count of chocolate A is 3, then chocolate A
Recommendation effective percentage be 100%.
Optionally, a kind of advertisement processing method can also be provided in the embodiment of the present invention.Fig. 4 is a kind of advertisement provided by the invention
The flow chart 3 of processing method.Before the advertisement processing method shown in Fig. 4 can be above-mentioned advertisement processing method, determine that commodity are believed
Cease a kind of possible example in library.Certainly, it determines the implementation of commodity information database, example shown in Fig. 4 can be not limited to, herein
It repeats no more.As shown in figure 4, this method can in above-mentioned server according to the information of the user, from preset commodity information database,
Before determining the corresponding merchandise news of the user, it may also include that
S401, server obtain the historical transactional information in preset time period.
The historical transactional information is for example can include: at least one historical trading inventory.
Each historical trading inventory can have the information such as corresponding transaction journal number and tradable commodity inventory.
Following Table 3 is a kind of a kind of possible example of historical trading inventory.
Table 3
| Transaction journal number | Tradable commodity inventory |
| 201802280001 | Chocolate A, milk B, fillet C ... ... |
| 201802280002 | Chocolate A, milk B, jerky E ... ... |
| 201802280003 | Chocolate A, milk B ... ... |
| 201803010001 | Chocolate A, fillet C ... ... |
| 201803010002 | Chocolate A, milk B, jerky E ... ... |
| 201803010003 | Beverage D, jerky E ... ... |
| …… | …… |
S402, server determine the incidence relation between tradable commodity according to the historical transactional information.
Server analyzes the historical transactional information, obtains the incidence relation between the tradable commodity.The trader
Incidence relation between product can include: the incidence relation between commodity in the same transaction occur.
For example, sharing in 5 transaction records in the historical trading inventory shown in above-mentioned table 3 and chocolate A occur.With
This simultaneously, this 5 have in the transaction record of chocolate A, share 4 and milk B occur, therefore can determine " milk B in chalk
The purchase ' confidence level ' of power A is 80% " (4/5=80%).And it is associated with using chocolate A with the incidence relation of milk B as one
Information.
Assuming that there is the transaction record of 5000 chocolate A, wherein milk B occurred 4000 times, then above-mentioned 80% sets
Reliability is greater than preset threshold, just there is very high reliability.This means that the user for buying chocolate A has very high probability meeting
Milk B is bought simultaneously, or at least interested in milk B.Therefore, user A bought chocolate A, then based on history shown in table 3
Transaction Information may further determine that the incidence relation between chocolate A and milk B, thus can determine the corresponding commodity of user A extremely
It is few can include: chocolate A and milk B.Wherein, chocolate is the historical trading commodity of the user A, and milk B is with the user A's
There are the commodity of incidence relation for historical trading commodity.
In the historical trading inventory shown in above-mentioned table 3, has and occur jerky E in 3 transactions record, and this 3 transaction
In, there are two chocolate A occur.That is " ' confidence level ' in jerky E of chocolate A is 67% ".If the confidence level 67% is big
In preset threshold, then show its reliability with higher, therefore, it is intended that purchase jerky E user have higher probability with
Chocolate A can be bought, or at least interested in chocolate A.Therefore, user B bought jerky E, then was based on going through shown in table 3
History Transaction Information may further determine that the incidence relation between jerky E and chocolate A, thus can determine the corresponding commodity of user B
At least can include: jerky E and chocolate A.Wherein, jerky E is the historical trading commodity of the user B, and chocolate A is and the user
There are the commodity of incidence relation for the historical trading commodity of B.
S403, server determine each use according to the incidence relation between the historical transactional information and the tradable commodity
The corresponding merchandise news in family.
Server according to the historical transactional information, can determine the information of the historical trading commodity of each user, according to the friendship
Incidence relation between easy commodity can determine the information with the commodity of the historical trading commodity association of each user, thus, it should
Server can be according to the historical trading commodity association of the information and each user of the historical trading commodity of each user
The information of commodity determines the corresponding merchandise news of each user.
Since commodity associated with it may be not present in the information of the historical trading commodity of each user, it is also possible to deposit
That is, for some users, there may be that is, the information of the commodity of those users can wrap the incidence relation between the tradable commodity
Include the information with the commodity of the historical trading commodity association of the user.And for other users, between the tradable commodity
Incidence relation may be not present, i.e. the information of the corresponding commodity of other users may not include associated merchandise news, and wrap
Include the information of the historical trading commodity of other users.
Optionally, the corresponding merchandise news of each user can include: the information of the historical trading commodity of each user,
And/or the merchandise news with the historical trading commodity association of each user.
The Fig. 4 is a kind of possibility that server determines the corresponding merchandise news of each user according to the historical transactional information
Example.In another example, which can determine the historical trading of each user directly according to the historical transactional information
The information of commodity is the corresponding merchandise news of each user.
It should be noted that the corresponding merchandise news of each user may also include that the information of other commodity, and it is not limited to
The information of commodity as shown above, the present invention limit not to this.
The corresponding commodity of each user are to carry out statistical law according to historical transactional information in the preset commodity information database
It is determined after analysis, therefore, the corresponding merchandise news of each user in the default commodity information database can be for for each user
Personalized inventory, can accurately reflect the real demand of each user.
Thus it can effectively reflect the user's according to the corresponding commodity of the user determined in the preset commodity information database
Demand improves advertising results.
After determining the corresponding merchandise news of each user according to historical transactional information in this method, the commodity information database is just
It establishes, realizes the automatic foundation of commodity information database, be not necessarily to manual intervention, human cost is lower.
A kind of advertisement processing method can also be provided in the present invention.Fig. 5 is a kind of stream of advertisement processing method provided by the invention
Journey figure four.This method can be explained by specific example as follows, the method any to above-mentioned Fig. 2 to Fig. 4
It is bright.As shown in figure 5, this method can include:
S501, user terminal send the identification information of user to the identification apparatus of unmanned store system.
The user terminal it is corresponding can to scan the identification apparatus such as wechat or other application program by application program
Identification code, be sent to it the identity identification information of the user.Certainly, user can also be set by the input on identification apparatus
Standby such as control panel inputs the identification information of the user.
After the identity identification information for determining the user is identified through, control electric controlled door is opened for S502, identification apparatus.
After user enters, the also controllable electric controlled door of identification apparatus is closed.
S503, identification apparatus, by the identification information of the user, are sent to server by network system.
For the user first entered, the identification information of the user can be obtained by way of registration.User may be used also
In registration process, the audio types liked is selected to be input to user terminal, server is sent to by the user terminal.
S504, server determine the corresponding merchandise news of the user according to the identification information of the user.
If server is according to the identification information of the user, from default commodity information database, if having the user couple
The merchandise news answered；If having the corresponding merchandise news of the user in the commodity information database, it is determined that in the commodity information database
The corresponding merchandise news of the user；It, can be by the commodity if not having the corresponding merchandise news of the user in the commodity information database
In information bank, the efficient commodity for being greater than or equal to preset threshold is recommended to be determined as the corresponding merchandise news of the user.
S505, server determine the information of the corresponding greeting of the user and are somebody's turn to do according to the historical transactional information of the user
The corresponding information for seeing off language of user.
S506, server send that the information of the corresponding greeting of the user, the user is corresponding sees off language to advertisement terminal
Information and the corresponding commodity of the user promotional literature identification information.
If the corresponding commodity of the user are one, server can directly believe the mark of the promotional literature of a commodity
Breath is sent to advertisement terminal.If the corresponding commodity of the user be it is multiple, server can select a quotient from multiple commodity
Product, and the identification information of the promotional literature of a commodity is sent to advertisement terminal.
S507, advertisement terminal play the corresponding greeting of the user.
S508, advertisement terminal determine preset memory according to the identification information of the promotional literature of the corresponding commodity of the user
In whether be stored with the promotional literatures of the corresponding commodity of the user.
If being stored with the promotional literature of the corresponding commodity of the user in S509, preset memory, advertisement terminal plays the use
The promotional literature of the corresponding commodity in family.
If the not stored promotional literature for having the corresponding commodity of the user in S510, preset memory, advertisement terminal is to service
After device requests the promotional literature of the corresponding commodity of the user, the promotional literature of the corresponding commodity of the user is played.
The advertisement terminal can be located in unmanned shop, the right opposite of electric controlled door, and after electric controlled door is opened, user can be the
One time, the advertisement for watching the advertisement terminal to play.
Due to the promotional literature that the promotional literature that the advertisement terminal plays is the corresponding commodity of the user, it can effectively attract use
The sight at family can more remind and user is attracted to buy the commodity, effectively improve the propagation efficiency of advertisement.
After the promotional literature that advertisement terminal plays the corresponding commodity of the user, if finding the user also and having and is corresponding
Corresponding audio file can be downloaded and be played to audio types according to the corresponding audio types of the user, build for user more a
Property, more comfortable shopping environment.
Certainly, if existing simultaneously multidigit user in shop, the multiple use of played in order according to first come, first served is needed
The corresponding audio file in family.Or by the principle that the minority is subordinate to the majority, play the audio of the corresponding audio types of most of user
File.When a user leaves, advertisement terminal is directly switch to the audio file of the corresponding audio types of next bit user.Again
In addition unmanned StoreFront product is smaller, while staying in the number in shop will not be too many, therefore " is lined up conflict " and is not obvious.
S511, advertisement terminal play that the user is corresponding to see off language.
It, can be by noncash side after the commodity bought by the automatic cash collecting device authentication user after user's self-selection store
Formula such as wechat payment, Alipay payment etc., completes payment.After the completion of payment, automatic cash collecting equipment can be to the control in unmanned shop
Control equipment sends transaction and completes information, and use is so that control equipment control electric controlled door is opened.
The automatic cash collecting equipment or control equipment can also send the departure instruction of the user to advertisement terminal.
The advertisement terminal for example can play that the user is corresponding to see off language after the departure instruction for receiving the user.
In advertisement processing method provided in this embodiment, the promotional literature that advertisement terminal plays be according to the information of user such as
The promotional literature for the corresponding commodity of the user that the identification information of user determines, therefore, the recommendation of promotional literature corresponding goods are imitated
Rate is higher, improves the effect of advertisement.
Also, this method can carry out user identity identification confirmation, in the time that electric controlled door is opened and user enters,
So that advertisement terminal obtains the corresponding promotional literature of the user, the advertisement for the corresponding commodity of the user that server is sent such as is received
File or the promotional literature that the corresponding commodity of the user are obtained from preset memory are waited without user, can be carried out wide
The broadcasting for accusing file, so that the broadcasting of promotional literature is quick and effective.
Meanwhile this method, can also by playing the audio files of the corresponding audio types of user, the audio file of broadcasting with
And advertisement your file is all the information according to the user as the identification information of the user determines, guarantees ad content and audio
File is catered to his tastes, and is not easy to cause the dislike of user, and can increase the trust of user, improves user experience.
The present invention also provides a kind of advertisement processing units.Fig. 6 is a kind of structure of advertisement processing unit provided by the invention
Schematic diagram one.As shown in fig. 6, the advertisement processing unit 60 can include:
Module 61 is obtained, for obtaining the information of user.
Determining module 62 determines the corresponding promotional literature of the user for the information according to the user.
Sending module 63, for sending the information of the corresponding promotional literature of the user to advertisement terminal, so that the advertisement
The corresponding promotional literature of the terminal plays user.
Optionally, module 61 is obtained, specifically for receiving the letter for the user that identification apparatus or user terminal are sent
Breath.
Optionally, determining module 62 determine the corresponding merchandise news of the user specifically for the information according to the user,
According to the corresponding merchandise news of the user, determine that the promotional literature of the corresponding commodity of the user is the corresponding advertisement text of the user
Part.
Optionally, determining module 62 from preset commodity information database, are determined specifically for the information according to the user
The corresponding merchandise news of the user；Wherein, which includes: the corresponding merchandise news of at least one user.
Optionally, determining module 62, it may also be used for obtain the historical transactional information in preset time period；It is handed over according to the history
Easy information determines the incidence relation between tradable commodity；According to the association between the historical transactional information and the tradable commodity
Relationship determines the corresponding merchandise news of each user.
Optionally, in the commodity information database, the corresponding merchandise news of each user includes: that the history of each user is handed over
The information of easy commodity, and/or, the merchandise news with the historical trading commodity association of each user.
Optionally, sending module 63, specifically for sending the mark of the corresponding promotional literature of the user to the advertisement terminal
Information, so that identification information of the advertisement terminal according to the corresponding promotional literature of the user, determines the corresponding advertisement text of the user
Part then plays the corresponding promotional literature of the user.
Optionally, sending module 63, specifically for sending the corresponding promotional literature of the user to the advertisement terminal, so that should
Advertising terminal device plays the corresponding promotional literature of the user.
Advertisement processing unit 60 provided by the invention can be performed what above-mentioned Fig. 2 any server into Fig. 5 executed
Advertisement processing method, concrete implementation process and beneficial effect are similar to the above embodiments, and details are not described herein.
The present invention also provides a kind of advertisement processing units.Fig. 7 is a kind of structure of advertisement processing unit provided by the invention
Schematic diagram two.As shown in fig. 7, the advertisement processing unit 70 can include:
Receiving module 71, the information of the corresponding promotional literature of user for receiving server transmission；
Playing module 72 plays the corresponding advertisement text of the user for the information according to the corresponding promotional literature of the user
Part.
Optionally, the information of the corresponding promotional literature of the user includes: the identification information of the corresponding promotional literature of the user.
Playing module 72 determines preset memory specifically for the identification information according to the corresponding promotional literature of the user
In whether be stored with the corresponding promotional literature of the user；If so, determining the corresponding advertisement of the user from the preset memory
File；Play the corresponding promotional literature of the user.
Optionally, advertisement processing unit 70 may also include that
Sending module, if being sent out for the corresponding promotional literature of the user not stored in the preset memory to the server
Send acquisition request.
Receiving module 71 is also used to receive the corresponding promotional literature of the user of server return.
Optionally, advertisement processing unit 70 further include:
Memory module, for storing the corresponding promotional literature of the user into the preset memory.
Advertisement processing unit 70 provided by the invention can be performed above-mentioned Fig. 2 any advertisement terminal into Fig. 5 and execute
Advertisement processing method, concrete implementation process and beneficial effect are similar to the above embodiments, and details are not described herein.
The present invention also provides a kind of servers.Fig. 8 is a kind of structural schematic diagram of server provided by the invention.Such as Fig. 8
It is shown, the server 80 can include: processor 81 and memory 82.Processor 81 can be connect by bus 83 with memory 82.
Wherein, memory 82, for storing program instruction.
Processor 81 can be used for calling the program instruction in memory 82, so that processor 81 obtains the information of user, root
According to the information of the user, the corresponding promotional literature of the user is determined；The corresponding promotional literature of the user is sent to advertisement terminal
Information so that the advertisement terminal plays the corresponding promotional literature of the user.
Optionally, processor 81 are also used to receive the information for the user that identification apparatus or user terminal are sent.
Optionally, processor 81 are also used to the information according to the user, determine the corresponding merchandise news of the user, according to
The corresponding merchandise news of the user determines that the promotional literature of the corresponding commodity of the user is the corresponding promotional literature of the user.
Optionally, processor 81 are also used to the information according to the user, from preset commodity information database, determine the use
The corresponding merchandise news in family；Wherein, which includes: the corresponding merchandise news of at least one user.
Optionally, processor 81 are also used to obtain the historical transactional information in preset time period；Believed according to the historical trading
Breath, determines the incidence relation between tradable commodity；It is closed according to the association between the historical transactional information and the tradable commodity
System determines the corresponding merchandise news of each user.
Optionally, in the commodity information database, the corresponding merchandise news of each user includes: that the history of each user is handed over
The information of easy commodity, and/or, the merchandise news with the historical trading commodity association of each user.
Optionally, processor 81 are also used to send the identification information of the corresponding promotional literature of the user to the advertisement terminal,
So that identification information of the advertisement terminal according to the corresponding promotional literature of the user, determines the corresponding promotional literature of the user, after
And play the corresponding promotional literature of the user.
Optionally, processor 81 are also used to send the corresponding promotional literature of the user to the advertisement terminal, so that the advertisement
Terminal device plays the corresponding promotional literature of the user.
The advertisement processing that above-mentioned Fig. 2 any server into Fig. 5 executes can be performed in server provided by the invention
Method, concrete implementation process and beneficial effect are similar to the above embodiments, and details are not described herein.
The embodiment of the present invention also provides a kind of computer readable storage medium, is stored thereon with computer program, the calculating
Machine program can the processor 81 described in above-mentioned Fig. 8 execute the advertisement processing for realizing that server shown in upper any embodiment executes
Method, specific implementation and effective effect, reference can be made to above-mentioned, details are not described herein.
The present invention also provides a kind of advertisement terminals.Fig. 9 is a kind of structural schematic diagram of advertisement terminal provided by the invention.Such as
Shown in Fig. 9, the advertisement terminal 90 can include: processor 91 and memory 92.Processor 91 can pass through bus 93 and memory 82
Connection.
Wherein, memory 92, for storing program instruction.
Processor 91 can be used for calling the program instruction in memory 92, so that processor 91 receives what server was sent
The information of the corresponding promotional literature of user；According to the information of the corresponding promotional literature of the user, the corresponding advertisement of the user is played
File.
Optionally, the information of the corresponding promotional literature of the user includes: the identification information of the corresponding promotional literature of the user.
Processor 91 is also used to the identification information according to the corresponding promotional literature of the user, and determining in preset memory is
It is no to be stored with the corresponding promotional literature of the user；If so, determining the corresponding promotional literature of the user from the preset memory；
Play the corresponding promotional literature of the user.
Optionally, processor 91, if the corresponding promotional literature of the not stored user in the preset memory is also used to, to this
Server sends acquisition request, and receives the corresponding promotional literature of the user of server return.
Optionally, processor 91 are also used to store the corresponding promotional literature of the user into the preset memory
Advertisement terminal 90 provided by the invention can be performed above-mentioned Fig. 2 any advertisement terminal into Fig. 5 execute it is wide
Processing method is accused, concrete implementation process and beneficial effect are similar to the above embodiments, and details are not described herein.
The embodiment of the present application also provides a kind of computer readable storage medium, is stored thereon with computer program, the calculating
Machine program can the processor 91 described in above-mentioned Fig. 9 execute and realize at advertisement that advertisement terminal shown in upper any embodiment executes
Reason method, specific implementation and effective effect, reference can be made to above-mentioned, details are not described herein.
Finally, it should be noted that the above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Pipe present invention has been described in detail with reference to the aforementioned embodiments, those skilled in the art should understand that: its according to
So be possible to modify the technical solutions described in the foregoing embodiments, or to some or all of the technical features into
Row equivalent replacement；And these are modified or replaceed, various embodiments of the present invention technology that it does not separate the essence of the corresponding technical solution
The range of scheme.
Claims (18)
1. a kind of advertisement processing method characterized by comprising
Obtain the information of user；
According to the information of the user, the corresponding promotional literature of the user is determined；
The information of the corresponding promotional literature of the user is sent to advertisement terminal, so that the advertisement terminal plays the user
Corresponding promotional literature.
2. the method according to claim 1, wherein the information for obtaining user, comprising:
Receive the information for the user that identification apparatus or user terminal are sent.
3. the method according to claim 1, wherein the information according to the user, determines the user
Corresponding promotional literature, comprising:
According to the information of the user, the corresponding merchandise news of the user is determined；
According to the corresponding merchandise news of the user, determine that the promotional literature of the corresponding commodity of the user is corresponding for the user
Promotional literature.
4. according to the method described in claim 3, it is characterized in that, the information according to the user, determines the user
Corresponding merchandise news, comprising:
According to the information of the user, from preset commodity information database, the corresponding merchandise news of the user is determined；
Wherein, the commodity information database includes: the corresponding merchandise news of at least one user.
5. according to the method described in claim 4, it is characterized in that, the information according to the user, from preset commodity
In information bank, before determining the corresponding merchandise news of the user, the method also includes:
Obtain the historical transactional information in preset time period；
According to the historical transactional information, the incidence relation between tradable commodity is determined；
According to the incidence relation between the historical transactional information and the tradable commodity, the corresponding commodity of each user are determined
Information.
6. according to the method described in claim 5, it is characterized in that, each user is corresponding in the commodity information database
Merchandise news includes: the information of the historical trading commodity of each user, and/or, the historical trading with each user
The merchandise news of commodity association.
7. method according to claim 1 to 6, which is characterized in that described to send the user to advertisement terminal
The information of corresponding promotional literature, comprising:
The identification information of the corresponding promotional literature of the user is sent to the advertisement terminal, so that the advertisement terminal is according to institute
The identification information for stating the corresponding promotional literature of user determines the corresponding promotional literature of the user, then plays the user couple
The promotional literature answered.
8. method according to claim 1 to 6, which is characterized in that described to send the user to advertisement terminal
The information of corresponding promotional literature, comprising:
The corresponding promotional literature of the user is sent to the advertisement terminal, so that the advertising terminal device plays the user
Corresponding promotional literature.
9. a kind of advertisement processing method characterized by comprising
Receive the information for the corresponding promotional literature of user that server is sent；
According to the information of the corresponding promotional literature of the user, the corresponding promotional literature of the user is played.
10. according to the method described in claim 9, it is characterized in that, the information of the corresponding promotional literature of the user includes: institute
State the identification information of the corresponding promotional literature of user；
The information according to the corresponding promotional literature of the user plays the corresponding promotional literature of the user, comprising:
According to the identification information of the corresponding promotional literature of the user, determine the user couple whether is stored in preset memory
The promotional literature answered；
If so, determining the corresponding promotional literature of the user from the preset memory；
Play the corresponding promotional literature of the user.
11. according to the method described in claim 10, it is characterized in that, the method also includes:
If the corresponding promotional literature of the not stored user, sends acquisition request to the server in the preset memory,
Receive the corresponding promotional literature of the user that the server returns.
12. according to the method for claim 11, which is characterized in that the method also includes:
The corresponding promotional literature of the user is stored into the preset memory.
13. a kind of advertisement processing unit characterized by comprising
Module is obtained, for obtaining the information of user；
Determining module determines the corresponding promotional literature of the user for the information according to the user；
Sending module, for sending the information of the corresponding promotional literature of the user to advertisement terminal, so that the advertisement is whole
End plays the corresponding promotional literature of the user.
14. a kind of advertisement processing unit characterized by comprising
Receiving module, the information of the corresponding promotional literature of user for receiving server transmission；
Playing module plays the corresponding promotional literature of the user for the information according to the corresponding promotional literature of the user.
15. a kind of server characterized by comprising memory and processor；The memory is connected to the processor；
The memory, for storing program instruction；
The processor realizes the described in any item advertisement processing sides claim 1-8 for being performed in program instruction
Method.
16. a kind of advertisement terminal characterized by comprising memory and processor；The memory and the processor connect
It connects；
The memory, for storing program instruction；
The processor realizes the described in any item advertisement processing sides claim 9-12 for being performed in program instruction
Method.
17. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer program
Claim 1-8 described in any item advertisement processing methods are realized when being executed by processor.
18. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the computer program
Claim 9-12 described in any item advertisement processing methods are realized when being executed by processor.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810792543.XA CN109146544A (en) | 2018-07-18 | 2018-07-18 | Advertisement processing method, device, equipment and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810792543.XA CN109146544A (en) | 2018-07-18 | 2018-07-18 | Advertisement processing method, device, equipment and storage medium |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN109146544A true CN109146544A (en) | 2019-01-04 |
Family
ID=64800765
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810792543.XA Withdrawn CN109146544A (en) | 2018-07-18 | 2018-07-18 | Advertisement processing method, device, equipment and storage medium |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109146544A (en) |
Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107247759A (en) * | 2017-05-31 | 2017-10-13 | 深圳正品创想科技有限公司 | A kind of Method of Commodity Recommendation and device |
| CN107464136A (en) * | 2017-07-25 | 2017-12-12 | 苏宁云商集团股份有限公司 | A kind of merchandise display method and system |
| CN107577484A (en) * | 2017-09-07 | 2018-01-12 | 深圳市金立通信设备有限公司 | A kind of advertisement broadcast method, terminal and computer-readable recording medium |
| CN108038147A (en) * | 2017-11-29 | 2018-05-15 | 努比亚技术有限公司 | A kind of recommendation method, terminal and computer-readable recording medium |
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2018
- 2018-07-18 CN CN201810792543.XA patent/CN109146544A/en not_active Withdrawn
Patent Citations (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN107247759A (en) * | 2017-05-31 | 2017-10-13 | 深圳正品创想科技有限公司 | A kind of Method of Commodity Recommendation and device |
| CN107464136A (en) * | 2017-07-25 | 2017-12-12 | 苏宁云商集团股份有限公司 | A kind of merchandise display method and system |
| CN107577484A (en) * | 2017-09-07 | 2018-01-12 | 深圳市金立通信设备有限公司 | A kind of advertisement broadcast method, terminal and computer-readable recording medium |
| CN108038147A (en) * | 2017-11-29 | 2018-05-15 | 努比亚技术有限公司 | A kind of recommendation method, terminal and computer-readable recording medium |
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