KR100373847B1 - Electronic commerce method - Google Patents

Abstract

The present invention creates a virtual trading site of the head office on the Internet, subdividing the local space into basic units, for example, east, side units, recruiting affiliate stores by basic units, the affiliate store in the virtual trading site of the head office Create a member company site that can upload products within the headquarters site by using an internet communication network and attract a private business company that produces various products such as industrial products and agricultural products in the jurisdiction. If not, it introduces the concept of merchants that directly upload products to merchant sites, attracting member companies in the jurisdiction and delivering the goods sold. Can lead to greater e-commerce order The invention can be improved.

Description

E-commerce method {ELECTRONIC COMMERCE METHOD}

The present invention relates to an electronic commerce method, and more particularly, an electronic product that can greatly improve the reliability of the product by allowing products such as agricultural products or industrial products to be traded more quickly and accurately and directly from the seller to the consumer through the Internet network. It is about a commerce method.

Today, with the development of information and communication technology and the spread of information and communication network, the existing methods of economic activity, the means of trading, the objects of trading, and the scope of transactions are changing. For example, with the development of internet technology and the spread of computers, the way consumers and sellers face and face transactions in the real space is changing to electronic commerce in virtual space on the internet through the use of internet media.

Electronic commerce using the Internet network promotes international economic activity across national borders, and furthermore, as information and communication network emerges as a new market concept, it leads to economic, social and cultural changes. On the other hand, with the increase of international e-commerce beyond individual companies and countries, the need for international norms for e-commerce is gradually raised. In response to this, the United States and the European Union, etc., have established technologies and norms in e-commerce to reflect their positions in international norms, and the domestic economic environment is changing to be suitable for e-commerce. For example, it is possible to realistically enable transactions in virtual space by building electronic commerce methods and systems using Internet network basic technology.

Here, the basic technology of the Internet network that enables electronic commerce is as follows.

First, because computer communication is connected between computers with different addresses in different locations, it is basically necessary to overcome the problems that can occur when multiple computers use different languages and symbols. It defines TCP / IP (Transmission Control Protocol / Internet Protocol), which can be called protocol.

In addition, a client server system (Client Sever System) means a system that provides information from the server that contains the information when the Internet user (client) requests any information, and the reason why this system is important in the Internet is that the Internet user always It can be both a client and a server. In other words, the basic characteristics of electronic commerce are based on such a client server system because it can not only request external information directly but also provide its own information to all Internet users at any time. The Internet, which is an example of computer networking environment using system integration technology, emerged to overcome various disadvantages of such a system.

On the other hand, a key driver of the development of the Internet today can be found in the emergence of the World Wide Web. It is HTML (Hyper-Text Markup Language) that has realized this World Wide Web. If the above two technologies are the core technologies of computer communication, HTML can be said to be the core technology of the web. The main reason is that HTML is a program language that supports paper forms that do not require paper. It is a program that provides various types of information including hyperlink function and multimedia. Therefore, it is possible to put all kinds of information on the web, which is the underlying technology of electronic commerce as software that exchanges information on the Internet.

Next, the base technology for electronic commerce will be described.

Security is one of the most important issues for successful e-commerce. As the Internet's basic attribute to open network makes it easy for anyone to access other people's information, there is a possibility that it may cause various problems such as personal privacy exposure, forgery of information and leakage of credit card number. Emphasis cannot be overemphasized.

An example of a security system is encryption.

Encryption technology mainly uses a key method. It encrypts the plain text using the key and decrypts the cipher text back into the plain text. As an encryption algorithm using such a key system, a symmetric algorithm capable of extracting an encryption key from a decryption key when the encryption key and the decryption key are the same or when the decryption key can be calculated from the encryption key. There are two types of public-key algorithms, in which data can be encrypted using an encryption key, and only the corresponding decryption key decrypts the cipher text. Recently, public key schemes that can secure the disadvantage of symmetric key schemes have been in the spotlight. This public key method solves the symmetric key problem of non-repudiation by enabling digital signatures, and the confidentiality and information transmission during the transmission of information to third parties other than the sender and the receiver. Integrity to ensure that information has not been compromised is guaranteed.

Another example of a security system is a firewall.

This firewall system prevents the penetration of other servers or systems in the network to prevent access to information, tampering, deletion, etc. by accessing other places through the Internet, which is open network. In other words, the most basic firewall system implementation may recommend an access control method.

The security system includes a digital signature and a certification system.

The most representative technology of digital signature is digital signature method using public key technique. The sender creates and attaches a unique digital signature to the electronic document using a secret code (digital signature generation key), and the receiver verifies the identity and information of the signer by verifying the digital signature using the sender's public code (digital signature verification key). You can check whether the forgery. Authentication is the method by which a trusted third party can verify both the sender and the recipient's identity for the digital signature and its owner.

On the other hand, it is true that it is very difficult to induce "payment behavior" in a situation where a product cannot be directly identified, such as electronic commerce. In other words, the establishment of a secure and comfortable payment system is essential in electronic commerce because the moment of payment is actually established in the internet commerce.

A credit card payment system, an example of a payment system used for e-commerce, is a broker of customers, merchants, card companies and banks using a server called First Virtual (Green Commence) that combines the Internet's e-mail technology with credit card payment methods. You can also apply Cybercash, which allows users to enter their personal information and credit card information into free software for customers called Cybercash Wallet. Recently, the VISA Master Card company's SET (Secure Electronic Transaction) protocol has been standardized and used.The payment process using this SET protocol allows the merchant to directly check the payment related matters when the customer and the trader exchange information online. It will be processed by requesting your bank.

A payment system used for electronic commerce is an electronic fund transfer system, in which a customer and a merchant transfer payments directly to each other's deposit account through an online space. After viewing and selecting the information, input the information necessary for the transfer operation such as the bank account number or the payment amount to the customer software, and this information is processed through the customer's bank system and the bank system where the merchant deals with the result. Proceed in such a way.

In addition, the electronic cash payment system fully compensates for the leakage of personal information or anonymity, and can prevent fraud by third parties because it can detect fraud or counterfeiting of electronic cash and track the use of money by individuals. It can be usefully applied.

In addition to the basic technology of the Internet network, the base technology for electronic commerce, or the payment system technology as described above, various techniques such as multimedia file transmission, interactive advertisement, marketing, electronic catalog production technology, data compression technology, etc. Technologies are developing rapidly.

Accordingly, the present applicant intends to propose an electronic commerce method that can more quickly and conveniently implement commodity transactions between producers and consumers based on these various Internet network technologies, marketing and payment system technologies.

The object of the present invention devised through the above proposal is to enable products such as agricultural products or industrial products to be traded more quickly and accurately through the Internet, and directly from the seller to the consumer, thereby greatly improving the reliability of the product and providing electronic commerce. The present invention provides an electronic commerce method that can be further activated.

1 is a conceptual diagram illustrating an e-commerce method according to the present invention.

2 is a flowchart illustrating an electronic commerce method according to the present invention.

In order to achieve the above object, the present invention establishes a head office site (virtual transaction site) using an internet communication network, subdivides the local space to the basic unit of an administrative district, and recruits affiliated stores, and these affiliated stores are industrial products within the jurisdiction. And the establishment of a member company site that attracts individuals, businesses, and companies that produce various products of agricultural products to the member companies, and allows them to post products within the virtual trading site through the Internet communication network, or if the member company does not require the site, Directly uploading goods; When the consumer accesses the virtual transaction site using the internet communication network, selects the desired product and processes the financial settlement using the payment system, if the consumer is in the jurisdiction of the merchant, the merchant directly delivers the selected product to the consumer. If the consumer is outside the jurisdiction of the merchant, it is a basic feature of the technical method that consists of causing the carrier to deliver the selected product directly to the merchant route or the consumer.

Hereinafter, a preferred embodiment of the electronic commerce method according to the present invention will be described.

In modern society, the measure of the competitive value of individuals, societies and even states is the quality and quantity of information they have. It is called an 'information society'. In recent years, the wave of information industrialization is a topic of the world, and each country is making more efforts and enthusiasm to produce more information.

Created in 1969 as the US Department of Defense ARPANET, the Internet was born in the world, combining computers and telecommunications networks, to share and disseminate information within the military, becoming a new paradigm in human civilization in just 30 years. It is changing the concept of time, space and speed, changing the way of human existence itself.

It was only with the academic network that the Internet became the dominant power of today, but also as a place of commerce.

Experts say the term 'Internet user' or 'Internet' will soon disappear. With the widespread use of PCs and various devices such as mobile phones, PDAs, TVs, refrigerators, clocks, and microwave ovens, they are equipped with the functions of Internet terminals. The time has come. In other words, everyone can use the Internet naturally in their lives without learning.

The very slow complaints of current Internet users are also resolved. The expansion of the Internet infrastructure and the development of communication technologies literally complete the 'high speed Internet' that exchanges information at the speed of light. This phenomenon may eventually lead to infinite expansion of electronic commerce (EC). As the number of people connected to the network surges, so-called Webernomics' 'network effect', which increases exponentially, becomes more powerful. This will accelerate the paradigm shift in which all business sectors, such as production, consumption, distribution, and finance, and economic actors, such as private companies and governments, are reorganized on the Internet.

E-commerce is already making a big difference in the business environment. It is revolutionizing distribution and logistics through the exchange of electronic documents, and it is the basic to process various orders and orders through electronic transactions and sell products through the Internet. E-Commerce realizes supply of goods at low prices such as price revolution and price creation by reorganizing into a production and sales method in which each customer produces according to his / her desires, rather than making a large quantity of products and selling them to the market. Cross-border cyber trade is also alive. There is also a Lightning Commerce (CALS) revolution that will fundamentally transform business-to-business transactions.

Consumers sit in front of their computers and buy the products they need with the click of a mouse. Payment is made online via credit card or electronic money. In addition to the comprehensive cyber mall, specialized cyber malls have soared, so there is nothing in the cyber market.

In the cyber space, such as the internet auction flea market, the transactions between consumers who meet in person and buy necessary products are also actively activated. People no longer go to banks or stock stores unless it is necessary. That's because you can save or invest more conveniently and efficiently through the Internet. All kinds of investment information is available on the Internet and can be provided with 'customized' information tailored to the individual's situation.

Cultural industries, such as publishing movie records, game broadcasting, are also entering the Internet. Existing cultural products are not only sold and enjoyed in cyberspace, but new genres are being developed.

As such, the Internet and e-commerce through him are already at the center of our lives. This phenomenon will intensify in the 21st century. This is a new challenge and hope for individual and corporate countries. The Internet is an open space that is not owned or controlled by an individual, a company or a country. Now the Internet business is not a matter of choosing and not. In the huge flow of e-commerce, new opportunities are opened indefinitely.

In this reality, leading companies as well as all other economic actors are planning and investing in various ways to preoccupy the Internet. If you miss this time, you will have to be pushed in the endless competition between companies in the future.

Here, the comparison between the existing commerce and the e-commerce as a table is as follows.

Comparison of traditional commerce and e-commerce division Original commerce electronic commerce Market environment Local economy Borderless world economy Mass sales of small items Small quantity sale of various kinds (property sale) Competition in the industry Cross-Industry Mega Competition Business environment Business Group Cooperation Collaborate over the network Limited Purchase, Procurement Open Purchasing, Procurement Labor intensive, capital intensive Brain-intensive, technology-intensive Consumer taste Push Pull Ready-made Regression with Custom Preference Merchant-oriented Consumer-oriented

Advantages and disadvantages of traditional commerce and e-commerce division Original commerce electronic commerce Advantages You can trust the goods by seeing them directly, and you can rest assured that payments will be made between consumers and sellers. It's convenient because you can order it at home, it's inexpensive due to its simplified distribution structure, and you can explore several commerce providers at home. Disadvantages It's expensive, and if you buy a lot of goods, you'll have to go to stores. I'm anxious about personal information leakage and payment of goods (in case of electronic payment), and I can buy a lot without seeing things.

E-commerce is inexpensive because it has a simple distribution structure and enables direct transactions between producers and consumers without burial. Commodity prices must be the biggest factor in attracting consumers. In this regard, BusinessWeek's coverage represents the price competitiveness of e-commerce.

Based on the Goldman Sachs study, US Weekly Magazine and Business Week (January 7, 2000) report how much business-to-business (B2B) e-commerce is cost-saving (see table below) for each industry.

Goldman Sachs said, "There is almost no global e-commerce between companies just a few years ago, but it is now worth $ 114 billion."

Delroy Consulting predicts that "the percentage of companies purchasing goods via the Internet is now 31%, but by the end of 2000 it will be 91%."

The following table shows the savings ratios for inter-company e-commerce, citing Goldman Sachs data.

Savings Rate in Business-to-Business E-Commerce (Goldman Sachs Data) Sectors Cost-effectiveness Sectors Cost-effectiveness Oil and gas 5-15% Aircraft 11% paper 10% chemistry 10% Coal 2% steel 11% Communication 5-15% Advertising 10 to 15% computer 11-20% metal 22% Electronic parts 29-39% biotechnology 12-19% food 3-5% Health 5% Forestry 15-25% Freight transportation 15 to 20%

The key task for e-commerce to be settled is, above all, to resolve consumer anxiety. It is essential to have confidence that your personal information is protected and that you can receive goods as ordered (authentication issues). Just as the monetary economy has established itself based on credit between economic actors, so does e-commerce.

Programs are also being developed that will make up for the shortcomings of e-commerce. Three-dimensional shopping malls, video chats and security technologies that can be faced by sellers and consumers are appearing one after another, brightening the future of electronic commerce.

Checking the market size of e-commerce by period is as follows.

Global eCommerce Market Size (Unit: $ 1 Billion, IDC Data) 1998 1999 2000's 2001 In 2002 2003's Enterprise-Consumer 14.5 31 50.7 78 116.5 177.3 Intercompany 22 64.8 138.8 270.9 526.4 978.4 system 50.4 111.4 217.8 300.1 733.6 1317.3

In 1999, the largest number of consumers in the United States purchased goods, an Internet site that handles an average of 800,000 auctions per day, and accounts for 5% of the nation's total personal traffic. (www.ebay.com).

As you can see from Table 4 above, the world's e-commerce volume is growing at a tremendous rate every year.

Internet auctions are also rapidly emerging in Korea. Auction (www.auction.co.kr), which launched the first Internet auction service in Korea in April 1999, has grown to 420,000 members with an average transaction volume of KRW 10 billion per month. An average of 100,000 items are auctioned and 2,000 won a day.

The industry estimates that the Korean Internet auction market, which is around 700 billion won last year, will reach tripled this year, 21 billion won. Market research firm IDC predicts that in 2003, the proportion of e-commerce between individuals, including auctions, will reach 20% in the Internet service market in Korea.

E-Commerce Leaders division Membership (1999) sales 1999 2000 (estimated) Hansol CSN 1 million 80 billion won 200 billion won Samsung C & T 1 million 72 billion won 200 billion won Interpark 100 billion won Amazon (US) 8.8 million (actual customers) $ 610 million (1998) I-Mall (United States) Unaggregated $ 1.6 million (1998)

As shown in Table 5, Hansol CS Club and Samsung Internet Shopping Mall are competing first and second in Internet e-commerce as shown in Table 5. Last year, the two companies posted sales of KRW 80 billion and KRW 72 billion, respectively. Side-by-side sales are estimated at W200bn this year, and the W100bn breakthrough is expected. Revenue of 100 billion won means recognition as an independent company in the industry, and this year, it is expected that this year will be recorded as the first year when Internet companies go beyond the future value.

There are many other companies that challenge the sales of 100 billion won, which symbolizes massive sales. The same shopping mall, Interpark, has a target of 100 billion won this year, and Yahoo, a portal site, also operates shopping.

At present (at the end of 1999), the number of domestic internet shopping malls is 2000, and the total market size is estimated to be about 250 billion won.

I-click, an internet research agency, surveyed the use of the Internet for men and women aged 13 to 49 at the end of last year.

According to the report, the number of active Internet population using homepage search and e-mail exceeded 6.77 million, and the passive Internet population using only homepage exceeded 10 million. Among them, 920,000 people have had e-commerce experience in six months, and the total purchase amount is 200.9 billion won, an average of about 220,000 won per person. Major trading items were book 25%, record 14%, computer 9%, and so on.

A domestic CI company predicted that more than 80% of netizens will use e-commerce in 2000 based on the survey results.

Accordingly, the present invention proposes an electronic commerce method capable of delivering everything from a container of gum, a bowl of jjajangmyeon to an aircraft via the Internet.

In a preferred embodiment, as shown in the conceptual diagram illustrating the e-commerce method according to the present invention of FIG. 1 and the flow chart illustrating the e-commerce method according to the present invention of FIG. In order to simplify the distribution structure at the stage, a website called tentative MODN (tentative name) was opened on the Internet to provide cheaper products. In addition, the merchant establishes its own site in the MODN site and registers individuals, businesses, and companies with sellable items in their jurisdiction as members. In addition, affiliated establishments (members) establish their own sites within the MODN site, and post all products and prices (including descriptions, photos, and videos of those products, if necessary) on their sites. .

Individuals or organizations wishing to purchase merchandise can buy or receive quick services on the MODN site, and deliver all the goods to the home of each consumer. Payment shall be made in cash, electronic money, credit card, etc.

Products that can be handled include quick service, errands, agricultural products, agriculture, livestock, and forest products (rice, fish, fern, etc.), industrial products (books, milk, records, etc.), and secondary products, fax, Various programs, ideas, etc. are mentioned.

Herein, the contents of the implementation of the MODN site will be described.

1. Member use site (home page, product corner), merchant site (home page, product corner), registration form. Unlimited space for members' sites. Private Member Registration Corner.

2. Powerful search engine-You can search by distance and price when you enter the item name. Have the ability to calculate distance. Search by distance when you enter a certain type of business.

3. When a consumer orders a product directly to the member company and affiliated merchant sites linked to the order details (up to payment method), order arrival notification function (sound), interactive real-time conversation (depending on the business).

4. Transaction details and fee details are automatically entered on the headquarters site, and the merchant's electronic money is automatically deposited to the head office when purchasing cash.

5. Automatic notification when the business hours are over (for restaurants, etc.)-next day delivery.

Items that must be delivered immediately (such as jjajangmyeon) when you enter the order form will only bring up food within a range that can be delivered (e.g., within a building or within 300m).

6. Shipping charges can be charged free of charge in accordance with principle or distance requirements (such as when delivered in different stages)-Price double structure (free in the jurisdiction, paid outside the jurisdiction).

7. Shipping charges are automatically registered on the website of the shipping company, merchant, and headquarters.

8. Used, exchange and free corners.

9. Computer Information-Post all computer articles such as newspapers and magazines.

10. Useful information such as wisdom of life-newspaper magazine article.

11. Quiz room, continuous quiz-If you solve in time, the prize money (cyber money).

12. First prize 100 million consecutive quiz. Chat room Go.

13. Institutions, Playgrounds, etc.-Click to add order (add map).

Next, the implementation tasks of the merchants are as follows.

1. Attract all producers (private establishments) within that jurisdiction to be member companies.

2. Create a member company site that cannot create a member company site.

3. If you do not need to create a member company site (such as small items of personal belongings), put the product on the merchant site.

4. Direct delivery of goods produced and consumed within the jurisdiction.

5. Goods produced within the jurisdiction and consumed outside the jurisdiction are delivered from the producer to the carrier.

6. Goods delivered outside the jurisdiction and consumed within the jurisdiction are delivered by the carrier to the consumer.

7. Quick service, errands.

8. For fast-rotating goods (commodities, etc.), a certain amount should be prepared in advance.

9. Attract advertising.

10. Membership Management.

Here, in contrast to the difference between the other electronic commerce and MODN which is the electronic commerce according to the present invention.

1. Even if you do not have any knowledge about the homepage, if you are a private business company that wants to become a member company, you can enter the member company form provided on the site prepared in advance by the head office, and anyone can easily sell the product as a member without any consultation with the head office. It is possible to update the site on its own. (If you fill out the form and upload the site, it will be automatically registered as a member company after the head office is reviewed. When you sell the product, the product price will be first deposited to the head office.)

In other e-commerce, the head office needs to create a site based on the member company's data, which increases the work load of the head office. In addition, each update must be handled by us.

2. By introducing the concept of affiliated stores, it is easy to attract member companies and performs delivery tasks directly, so that they can deliver foods (including Jajangmyeon seafood soup) including quick service. Merchants can also gain greater credit and speed through member company management.

3. A ballpoint pen and even food delivery make it easy for people to know about MODN.

4. In the case of primary products (rice fish, etc.), existing e-commerce attracts members rather than direct producers, but MODN can be competitively priced because direct producers are members. If the producer is a member company, it is difficult to manage, but MODN can do that because the merchant does such a thing).

5. MODN's products are much larger in type and quantity than other e-commerce companies (because they can handle all merchandise that can be sold through merchants).

6. Although other e-commerce companies leave almost all goods to courier companies, MODN is close to shipping in terms of shipping cost because MODN is in charge of merchants.

7. Other e-commerce companies usually take two to five days to deliver, but MODN can be delivered immediately because merchants have inventory for fast-rotating products.

8. The merchant delivers the goods, so consumers can pay later. In the case of other companies, it is difficult to settle postpay as the delivery service is entrusted to the courier company.

When explaining the difficulties and solutions expected in the implementation of the present invention in detail.

The most important thing in the practice of the present invention is how quickly it is possible to easily inform the public of the company's image. This will reduce the time and cost to breakeven. In this regard, in the early days, one should focus on specializing in one of the handling tasks and focusing on it. In this context, MODN prioritizes the delivery of foods (including instant meals such as chicken pizza).

For food, people have to work out three times a day, so there is nothing closer to our lives. Restaurants are usually self-deliverable, so there are no merchants. Restaurants that couldn't be delivered because of merchants (such as advertisements that can be delivered or difficulties in managing deliverymen) can also be attracted to member companies. When customers use MODN, they can compare different menus and prices at different restaurants. And most importantly, no companies have yet entered the field. Therefore, if you start your business with specialized food delivery, you can easily and quickly announce the image of MODN.

In addition, whether the success or failure in the practice of the present invention depends on whether the member company and the affiliated store can be attracted smoothly.

At the time of attracting member companies, member companies can buy internet computers for free if they pay the internet usage fee (for example, less than 20,000 won per month). You can make calls from the Internet to international calls for free, so the fee is less than the cost.

In addition, there is no burden because a fee is paid only when a member company's products are sold through a free subscription. Therefore, recruitment of member companies is not difficult.

In addition, when attracting merchants, you should be able to have confidence that you can make a lot of profits if you do merchants from the standpoint of the general public.

Merchants' income sources include commissions for merchandise sales, commissions for ordering advertisements, and delivery charges due to quick service errands.

In addition, all exclusive goodwill interests in jurisdictions have merchants.

We will partner with local information newspapers (such as flea markets) so that merchants can get discounts when advertising with our company.

We reconsider our image through ongoing advertising and promotion. Furthermore, it connects the whole world with the network of MODN.

In addition, existing large supermarkets or errand centers can serve as affiliates.

For example, even if only 2% is responsible for monthly sales (5.46 billion) in the jurisdiction (dong, noodle), the merchant's monthly sales amount to about 110 million won. You can do it.

Since there are no merchants like this concept, the general public may not be willing to take the initiative, but if you present the vision as described above, you can attract merchants without great difficulty.

It must be recalled that the explosive growth of the information and telecommunications industry, especially electronic commerce, has led the US economy, which has almost fallen into a recession.

Dr. Aaron Lucas, senior researcher in e-commerce at Washington's think tank, CATO, said, "Almost one-third of US households use the Internet, and one-third of their economic growth depends on the IT industry. "The online industry is growing rapidly." In particular, in 1998, the Internet alone generated more than $ 300 billion in revenue and 1.2 million jobs, and the US economy is no exaggeration. "

"Now companies that do not enter E-business or do not have strategic alliances are likely to be left out of the survival race of the 21st century," said Lucas.

Lucas' story is not only in the United States but also in the world, and Korea is no exception. The Internet is now a new paradigm in our lives. Going to the Internet is not a matter of choice. If both an individual and a corporate social state lag behind here, they are bound to another corporate social state and are drawn to life.

It is said that investment makes timely products.

For example, CDMA terminals (code division multiple access-electronic information devices), which commercialization technology was not developed until 1997. While US European companies succeeded in developing the technology and were not confident in securing customers, they made a big investment in commercialization while domestic companies preoccupied the market.

The same applies to memory semiconductors. Japanese companies, which had dominated the global market until the early 1990s, overcame the market prospects and overcame Japanese companies by investing as much as Samsung LG Hyundai, etc., in the dark. Investors who risked the victory of Korean TFT-LCD (electronics device) companies, which have made major investments from the beginning, have been the decisive factor.

Investing, timing and items is paramount. In Korea, the e-commerce sector is in its infancy. Companies that have already entered the market started just a year or two ago. Numerous companies will enter this market in the future. As long as these specialized items are available right now, there is no reason or room to defer. It is a field that should jump as soon as possible.

In a preferred embodiment, electronic commerce involves all the commerce subjects, similar to commerce in the real world. For example, a seller providing goods or services in performing e-commerce, a consumer who wants goods or services from those sellers, and a virtual bank or credit card company engaged in financial settlement at the time of the transaction. Become a subject.

In the electronic commerce according to the present invention, the head office operates a virtual transaction site (for example, a site called MODN) and manages a franchise or a member company or a transport company.

In addition, the headquarters subdivide regional spaces into basic units (e.g., cotton and east) to attract affiliates, and the affiliates establish affiliate sites in the virtual trading site of the company and various products such as industrial products and agricultural products in the jurisdiction. After attracting a private company that produces a company as a member company and directly opening a member company's site that can upload goods in the virtual transaction site of the headquarters, which is called a shopping mall, using an internet communication network, or if the member does not require the site, Put the product directly on the merchant site.

This merchant site enables real-time and two-way conversations with the headquarters in an organic manner. The merchant attracts individuals, businesses, and companies, which are producers of goods in the jurisdiction, as members, and especially products produced and consumed within the jurisdiction. It is also delivered directly to the consumer.

The member company's site introduces the company, including its own history, and provides product corners (e.g. including prices, descriptions, photos and videos, if necessary) that are received by consumers when they purchase their products. It also includes an outgoing feature that indicates to the consumer that a purchase has been received.

The head office also sets up a head office site, a virtual trading site, and sets a separate product search corner and provides a form for creating a site for a member company (individuals, businesses, companies, etc. with sellables).

In other words, even if a person, a business, or a company wants to become a member, if he / she does not have knowledge about the homepage, if he / she enters the product information according to the member company's site form provided by the virtual trading site within the company's website, the member shall be carefully reviewed and there is no violation. It provides a help function (prepared by the head office) that the member company site is opened automatically while talking. Here, the member company site form provided to the virtual trading site in the head office site is a basic tool of web deception for the member company site, and when the basic information of the individual, business, and company is inputted according to the form, the member company site is executed. do.

On the other hand, at the headquarters site operated by the head office, when the consumer selects the desired product after connecting to the head office site using the internet communication network, the payment system is used to process the financial settlement.If the consumer is in the jurisdiction of the merchant, the merchant If the selected product is delivered directly to the consumer, and if the consumer is outside the jurisdiction of the affiliated store, the shipping company may deliver the selected product directly to the affiliated store or the consumer to directly trade the product from the seller to the consumer while minimizing intermediate distribution. Make sure

In addition, the virtual trading site manages the merchant site and opens various advertisements, educational programs, news, weather reports, or movies to satisfy consumers' cultural needs and provide various information.

When a consumer connects to a virtual transaction site that provides such a rich information and beneficial program using a communication network, the consumer can virtually experience various cultures and select a product that is actually needed.

After the consumer selects the desired product and processes the financial settlement using the payment system to the virtual bank, the seller's product is delivered to the consumer.

In this case, the electronic commerce method according to the present invention, when the consumer selects the desired product, the products in the near distance from the center of the consumer are sequentially connected and displayed, and thus the merchant or member company site in the near distance from the center of the consumer is displayed. The consumer then selects the best desired product while checking the specifications and price of the product.

When the financial settlement is processed after the consumer selects the product, the merchant's jurisdiction or remote merchant can allow the carrier to transfer the transaction directly to the consumer so that the seller and the consumer can trade directly without an intermediate distribution stage. .

In this way, the merchandise of the seller closest to the center of the consumer can be directly traded to the consumer, thereby not only reducing the cost in the intermediate distribution stage, but also improving the speed of goods trading.

As described above, the electronic commerce method according to the present invention establishes a head office site using an internet communication network, subdivides a local space to a basic unit of an administrative district, and recruits affiliated stores. In addition to opening a merchant site, individuals, businesses, and companies with sellable goods in their jurisdiction are registered as members, and the businesses (members) that become members establish their own member company sites in the head office site, and the businesses on the member company sites. Post all products and prices handled by the company, and if necessary, provide a description, picture or video of the product, and individuals or groups who wish to purchase the product can buy or receive quick services on our site. Delivery to home and payment made by producer by cash, electronic money, credit card The goods can be delivered directly to the customer, so that the goods can be more quickly and precisely traded, and the merchant's trust leads to the goods and the seller's trust, so that the commerce order is very smooth and improved.

Even if a private agency company wants to become a member, it can be easily uploaded by entering in the form of the member company's site on the head office site, and anyone can easily become a member and sell various products freely without any consultation with the head office. There is. In addition, since the member company can update the site itself, it is very easy to use the e-commerce, thereby enabling the electronic commerce using the Internet is more useful. For example, in general e-commerce, the advantages of the present invention are relatively excellent in view of the disadvantage that the head office needs to create a site by receiving the data of the member company, and the head office has to deal with it every time it is updated. It can be seen.

Subdividing local spaces into basic units to attract affiliates by basic units, and those affiliates attract private enterprise companies that produce various products such as industrial products and agricultural products in their jurisdiction as member companies, and use the Internet communication network in the virtual trading site. By opening a member company's site or introducing a member store that directly uploads products to the member's site if the member does not require the site, the member companies such as businesses, companies, and sellers can be established. It can be managed more quickly and accurately when trading goods, and the reliability of merchants leads to the trust of goods and sellers has an excellent effect of very smooth and improved commerce order. In addition, by introducing the concept of merchants, it is easy to attract member companies and directly carry out delivery tasks, so that they can deliver food (including Jajangmyeon seafood soup), including quick service, and the merchants can achieve better credit and promptness through member company management.

When the consumer selects the desired product after accessing the virtual transaction site by using the Internet communication network, the payment system is used to process the financial settlement, and if the consumer is in the jurisdiction of the merchant, the merchant directly delivers the selected product to the consumer. If the consumer is outside the jurisdiction of the merchant, the carrier will deliver the selected product directly to the merchant's route or the consumer, allowing the product to be traded directly from the seller to the consumer while minimizing intermediate distribution. There is the advantage that can reduce the price of the product.

The ability to deliver a ball-point pen and even food deliveries makes it easy for people to get to know the site.

In the case of primary products (rice fish, etc.), existing e-commerce attracts member companies rather than direct producers, while the head office site attracts direct producers to member companies, which can lead to better price competitiveness. For example, an existing e-commerce company would be difficult to manage if the direct producer was a member company, but the head office site would do so at the merchant.

Other e-commerce companies leave almost all their products to the courier company, but the head office site can be competitively priced in terms of shipping costs because the site is in charge of the merchant.

Other e-commerce companies usually take 2-5 days to deliver, but the main site has the advantage that it can be delivered immediately because the merchant has inventory if it is a fast-rotating commodity.

In the case of other companies consigned delivery to the courier company, it is difficult to pay postpaid, but the present invention has the advantage that the postpay payment is possible because the goods are delivered directly from the merchant.

Claims (9)

Opening the head office site (virtual transaction site) using the internet communication network, subdividing the local space into the basic units of the administrative district, recruiting merchants, and these merchants producing various products of industrial products and agricultural products in the jurisdiction, Establishing a member company site for attracting businesses, companies, etc. as a member company to post a product in a virtual transaction site through an internet communication network, or directly uploading the product to a merchant site if the member does not require the site; When the consumer accesses the virtual transaction site using the internet communication network, selects the desired product and processes the financial settlement using the payment system, if the consumer is in the jurisdiction of the merchant, the merchant directly delivers the selected product to the consumer. And if the consumer is outside the jurisdiction of the affiliated store, causing the shipping company to deliver the selected product directly to the affiliated store or the consumer. delete The method of claim 1, When the consumer enters a brand name to purchase, the electronic commerce method further comprising the step of enabling the search in the order of distance and price. delete The method of claim 1, And sending the contents of the order to the member company having the product spatially closest to the consumer and the affiliated company's affiliate store when the customer orders the product. delete The method of claim 1, If the member company site and the affiliated site affiliated with the member company receives the product order, the order arrival notification ringing, further comprising the step of e-commerce. delete The method of claim 1, If the consumer does not enter the location to be delivered, the consumer further raises all the goods to look for, if the consumer enters the location to receive the delivery further comprises the step of raising only deliverable goods.