CN107577484A - A kind of advertisement broadcast method, terminal and computer-readable recording medium - Google Patents
A kind of advertisement broadcast method, terminal and computer-readable recording medium Download PDFInfo
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- CN107577484A CN107577484A CN201710802470.3A CN201710802470A CN107577484A CN 107577484 A CN107577484 A CN 107577484A CN 201710802470 A CN201710802470 A CN 201710802470A CN 107577484 A CN107577484 A CN 107577484A
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Abstract
The embodiment of the invention discloses a kind of advertisement broadcast method, terminal and computer-readable recording medium, wherein method includes：When application program is opened, detect whether the application program has advertisement to be played, if the application program has advertisement to be played, obtain preset configuration information；Layering manifestation interface is generated according to the preset configuration information；And pass through the unlatching interface of advertisement to be played and the application program described in the Layering manifestation interface display.As can be seen here, this method causes application program that while advertisement is played, the application interface of the application program is also checked without prejudice to user, saves the process for waiting advertisement to play, and then improve the experience of user.
Description
Technical field
The present invention relates to communication technical field, more particularly to a kind of advertisement broadcast method, terminal and computer-readable storage
Medium.
Background technology
At present, mobile Internet advertisement is mostly full frame advertisement, and when user opens application program, application program can be full frame aobvious
Show that advertisement to advertisement terminates, user can just see the content of application program.But user need to only be carried out in the application sometimes
The application program is may turn off after simple operations, such as, user opens weather application and wants to check weather condition, now uses
The advertisement that family but needs to have watched more than ten seconds just can check weather condition in weather application, waste the time of user.Meanwhile
In advertisement playing process, user can not carry out any operation to application program, have impact on the Experience Degree of user.
The content of the invention
The embodiment of the present invention provides a kind of advertisement broadcast method, terminal and computer-readable recording medium so that using journey
Sequence can both play advertisement when opening, and can show that application interface is checked for user again, so as to improve user experience.
In a first aspect, the embodiments of the invention provide a kind of advertisement broadcast method, this method includes：
When application program is opened, if detecting, the application program has advertisement to be played, obtains preset configuration information；
Layering manifestation interface is generated according to the preset configuration information；And
Pass through advertisement to be played and unlatching circle of the application program described in the Layering manifestation interface display.
Second aspect, the embodiments of the invention provide a kind of terminal, the terminal includes:
Acquiring unit, for when application program is opened, the application program to have advertisement to be played if detecting, obtains in advance
If configuration information；
Generation unit, for generating Layering manifestation interface according to the preset configuration information；And
Display unit, for opening by advertisement to be played described in the Layering manifestation interface display and the application program
Open interface.
The third aspect, the embodiments of the invention provide another terminal, including processor, input equipment, output equipment and
Memory, the processor, input equipment, output equipment and memory are connected with each other, wherein, the memory is used to store branch
The application code that terminal performs the above method is held, the processor is arranged to the method for performing above-mentioned first aspect.
Fourth aspect, the embodiments of the invention provide a kind of computer-readable recording medium, the computer-readable storage medium
Computer program is stored with, the computer program includes programmed instruction, and described program instruction makes institute when being executed by a processor
The method for stating the above-mentioned first aspect of computing device.
The embodiment of the present invention by when application program is opened, detecting whether the application program has advertisement to be played, if
The application program has advertisement to be played, obtains preset configuration information；Layering manifestation circle is generated according to the preset configuration information
Face；And pass through the unlatching interface of advertisement to be played and the application program described in the Layering manifestation interface display.Thus may be used
See, this method causes application program while advertisement is played, and the application interface of the application program is also checked without prejudice to user, saves
The process for waiting advertisement to play is gone, and then improves the experience of user.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, it is required in being described below to embodiment to use
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are some embodiments of the present invention, general for this area
For logical technical staff, on the premise of not paying creative work, other accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 is a kind of schematic flow diagram of advertisement broadcast method provided in an embodiment of the present invention；
Fig. 2 is a kind of display effect schematic diagram of advertisement broadcast method provided in an embodiment of the present invention；
Fig. 3 is that a kind of advertisement broadcast method provided in an embodiment of the present invention focuses the schematic diagram at interface really；
Fig. 4 is a kind of schematic flow diagram for advertisement broadcast method that another embodiment of the present invention provides；
Fig. 5 is the sub-step schematic flow diagram of the step S202 in Fig. 4；
Fig. 6 is the schematic diagram provided in an embodiment of the present invention deployed using display interface；
Fig. 7 is a kind of schematic block diagram of terminal provided in an embodiment of the present invention；
Fig. 8 is a kind of schematic block diagram for terminal that another embodiment of the present invention provides；
Fig. 9 is a kind of schematic block diagram for terminal that another embodiment of the present invention provides.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is part of the embodiment of the present invention, rather than whole embodiments.Based on this hair
Embodiment in bright, the every other implementation that those of ordinary skill in the art are obtained under the premise of creative work is not made
Example, belongs to the scope of protection of the invention.
It should be appreciated that ought be in this specification and in the appended claims in use, term " comprising " and "comprising" instruction
Described feature, entirety, step, operation, the presence of element and/or component, but it is not precluded from one or more of the other feature, whole
Body, step, operation, element, component and/or its presence or addition for gathering.
It is also understood that the term used in this description of the invention is merely for the sake of the mesh for describing specific embodiment
And be not intended to limit the present invention.As used in description of the invention and appended claims, unless on
Other situations are hereafter clearly indicated, otherwise " one " of singulative, "one" and "the" are intended to include plural form.
It will be further appreciated that the term "and/or" used in description of the invention and appended claims is
Refer to any combinations of one or more of the associated item listed and be possible to combine, and including these combinations.
As used in this specification and in the appended claims, term " if " can be according to context quilt
Be construed to " when ... " or " once " or " in response to determining " or " in response to detecting ".Similarly, phrase " if it is determined that " or
" if detecting [described condition or event] " can be interpreted to mean according to context " once it is determined that " or " in response to true
It is fixed " or " once detecting [described condition or event] " or " in response to detecting [described condition or event] ".
In the specific implementation, the terminal described in the embodiment of the present invention is including but not limited to such as with touch sensitive surface
The mobile phone, laptop computer or tablet PC of (for example, touch-screen display and/or touch pad) etc it is other just
Portable device.It is to be further understood that in certain embodiments, the equipment is not portable communication device, but with tactile
Touch the desktop computer of sensing surface (for example, touch-screen display and/or touch pad).
In discussion below, the terminal including display and touch sensitive surface is described.It is, however, to be understood that
It is that terminal can include one or more of the other physical user-interface device of such as physical keyboard, mouse and/or control-rod.
Terminal supports various application programs, such as one or more of following：Drawing application program, demonstration application journey
Sequence, word-processing application, website create application program, disk imprinting application program, spreadsheet applications, game application
Program, telephony application, videoconference application, email application, instant messaging applications, exercise
Support application program, photo management application program, digital camera application program, digital camera application program, web-browsing application
Program, digital music player application and/or video frequency player application program.
The various application programs that can be performed in terminal can use at least one public of such as touch sensitive surface
Physical user-interface device.It can adjust and/or change among applications and/or in corresponding application programs and touch sensitive table
The corresponding information shown in the one or more functions and terminal in face.So, the public physical structure of terminal is (for example, touch
Sensing surface) the various application programs with user interface directly perceived and transparent for a user can be supported.
Referring to Fig. 1, Fig. 1, which is the embodiment of the present invention, provides a kind of schematic flow diagram of advertisement broadcast method, the advertisement is broadcast
The method of putting may operate in smart mobile phone (such as Android phone, IOS mobile phones), tablet personal computer or Intelligent worn device etc. eventually
In end.As shown in figure 1, the advertisement broadcast method may include step S101~S108.
S101, when application program is opened, detect whether the application program has advertisement to be played.
In the present embodiment, application program refers to install App programs in the terminal, such as weather application, today's tops
Or browser etc..The purpose of for promotion business, traditional application program majority can play some advertisements when opening, advertisement
Play the experience that have impact on user.
When the application program of terminal is opened, detect whether the application program has advertisement to be played, specifically, can pass through
Whether include advertisement URL in detection URL (Uniform Resource Locator, URL) address information, such as
The fruit URL address informations include advertisement URL, then judge that the application program has advertisement to be played.
It should be noted that detecting whether the application program has advertisement to be played, can also be examined using other method
Survey, do not limit herein.
Wherein, if detecting, the application program has advertisement to be played, performs step S102；If detect the application
Program then performs step S108 without advertisement to be played.
If S102, detecting that the application program has advertisement to be played, preset configuration information is obtained.
In the present embodiment, preset configuration information is the configuration information for drawing display interface pre-set, should
Configuration information includes drawing coordinate information and dimension information of display interface etc..The preset configuration information can be stored in using journey
In sequence, it can also be stored in the system of terminal.
It is therefore to be understood that the broadcast playback method can be realized by the application program of terminal, can also be by end
End system is realized.
Specifically, the preset configuration information includes but is not limited to advertisement configuration information and application configuration information.Wherein, extensively
Accuse configuration information to be used to draw advertisement display interface, application configuration information, which is used to draw, applies display interface.
S103, Layering manifestation interface generated according to the preset configuration information.
In the present embodiment, Layering manifestation interface is generated according to the preset configuration information, specially according to described default
Configuration information draws at least two layers of display interface, with the different content of Layering manifestation.
Specifically, the preset configuration information includes advertisement configuration information and application configuration information, corresponding, according to institute
Stating preset configuration information generation Layering manifestation interface includes：Drawn according to the advertisement configuration information and show boundary to produce advertisement
Face；And drawn according to the application configuration information and apply display interface to generate.
Wherein, advertisement configuration information and application configuration information include coordinate information and dimension information etc., according to described wide
Accuse the coordinate information in configuration information and dimension information draws advertisement display interface, the coordinate information in application configuration information
Drawn with dimension information and apply display interface.The advertisement display interface with application display interface coordinate information can part it is identical
Or it is entirely different, dimension information can also be identical or different.Respective coordinate information and positional information cause advertisement display interface
It can show that different content is watched for user each other with using display interface.
S104, by the Layering manifestation interface simultaneously show the advertisement to be played and unlatching circle of the application program
Face.
In the present embodiment, the advertisement to be played and the application program are shown by the Layering manifestation interface simultaneously
Unlatching interface so that user while advertisement watch, the application program that is shown by different display layers can also be used.
Specifically, the advertisement to be played is shown and by showing the application program using display interface by advertisement display interface
Unlatching interface.
Such as shown in Fig. 2 as user weather application is opened in the mobile phone terminal of oneself when, terminal system or weather
Using advertisement to be played has been detected, according to the above method, advertisement display interface is drawn on the display screen 10 of mobile phone terminal
11 and display interface 12 is applied, advertisement display interface 11 is used for presenting advertising content, using display interface 12 for showing weather
The content of application, it is the unlatching interface of weather application.
It should be noted that the advertisement display interface 11 and the position of application display interface 12 and size in Fig. 2 are not formed
The restriction of advertisement display interface and application display interface to the application.
As can be seen here, this method causes application program while advertisement is played, also to check that this applies journey without prejudice to user
The application interface of sequence, save and wait advertisement to play very long playing process, and then improve the experience of user.
Operating position information corresponding to S105, the operation of acquisition user on a terminal screen.
In the present embodiment, the operation of user on a terminal screen includes clicking operation, touch operation, long-press operation and slided
Dynamic operation etc..Operating position information refers in the operation the corresponding position coordinates in terminal screen.For example the operation is click
Operation, the operating position information are particular location coordinate corresponding to click.
For example as shown in figure 3, user clicks on the lower left corner using display interface 12, then obtain the correspondence of the clicking operation
The particular location coordinate of operating position information, the i.e. lower left corner.
S106, focus interface determined according to the operating position information.
In the present embodiment, focus interface is determined according to the operating position information, had specially according to corresponding to operation
Coordinate information in body position coordinate and configuration information, it is in coordinate information corresponding to advertisement display interface to judge the position coordinates
It is interior, or in using coordinate information corresponding to display interface.If particular location coordinate is shown in advertisement corresponding to clicking operation
Corresponding to interface in coordinate information, then using the advertisement display interface as focus interface；If specific position corresponding to clicking operation
Put coordinate and in coordinate information, then apply display interface as focus interface using described corresponding to application display interface.
Specifically, as shown in figure 3, user clicks on the lower left corner using display interface, particular location corresponding to clicking operation
Coordinate in coordinate information, then will apply display interface 12 as focus interface corresponding to application display interface.
S107, the operational order for responding in the focus interface user.
In the present embodiment, focus interface is the interface that user is operating, and the focus interface is by user's operating position
Information determines, it is determined that behind focus interface, can all operations of subsequent user (including drag, slide or long-press etc.) all transmit
Give the focus interface processing.This design ensure that two display interfaces are independent of each other, and improve the experience of user's operation.
S108, open the application program.
In the present embodiment, open the application program, refer to that terminal is directly full frame and open the application program, for
Family uses.Because the application program will not play advertisement, user is without waiting for i.e. it can be seen that the unlatching interface of the application program.
Above-described embodiment is by when application program is opened, detecting whether the application program has advertisement to be played, if institute
Stating application program has advertisement to be played, obtains preset configuration information；Layering manifestation interface is generated according to the preset configuration information；
And pass through the unlatching interface of advertisement to be played and the application program described in the Layering manifestation interface display.Always according to user
Correspondence position information is operated to determine focus interface, is operated with transmitting subsequent user on the focus interface.As can be seen here, the party
Method causes application program while advertisement is played, the application interface of the application program also to be checked without prejudice to user, saves wait
The process that advertisement plays, and then improve the experience of user.
Referring to Fig. 4, Fig. 4, which is another embodiment of the present invention, provides a kind of schematic flow diagram of advertisement broadcast method, this is wide
Accuse player method and may operate in smart mobile phone (such as Android phone, IOS mobile phones), tablet personal computer or Intelligent worn device
Etc. in terminal.As shown in figure 4, the advertisement broadcast method may include step S201~S206.
S201, when application program is opened, if detecting, the application program has an advertisement to be played, obtains preset configuration letter
Breath, wherein the preset configuration information includes advertisement configuration information and application configuration information.
In the present embodiment, preset configuration information is the configuration information for drawing display interface pre-set, should
Configuration information includes the coordinate information and dimension information for drawing display interface.Specifically, the preset configuration information is included but not
It is limited to advertisement configuration information and application configuration information.Wherein, advertisement configuration information is used to draw advertisement display interface, application configuration
Information, which is used to draw, applies display interface.
Wherein, advertisement configuration information and application configuration information include coordinate information and dimension information.The coordinate information and
Dimension information can be set by user oneself, but also have a restriction, limit the physical size no more than terminal screen.Such as
Dimension information in advertisement configuration information is displayed in full screen for the size of terminal screen, and the dimension information in application configuration information
Height and width be set to H and W, wherein H and W meet following relation.
Wherein, the H in above formulasAnd WsThe respectively height and width of terminal screen.
In above-mentioned restriction, specifically such asCoordinate information in application configuration information is terminal
The coordinate information in the lower left corner, its display effect are as shown in Figure 2.
S202, according to the advertisement configuration information generate advertisement display interface.
In the present embodiment, the coordinate information in the advertisement configuration information and dimension information etc. are drawn wide to produce
Accuse display interface.Specifically, the coordinate information in the advertisement configuration information and the dimension information that dimension information is terminal screen, can
What it is using understanding is the advertisement display interface as full screen display.
Because the dimension information in advertisement configuration information is terminal screen, and the dimension information in application configuration information is less than
Terminal screen, therefore advertisement display interface corresponding to advertisement configuration information can be first drawn, then draw application configuration information and correspond to
Apply display interface.Based on this, as shown in figure 5, step S202 includes sub-step S202a to S202c.
S202a, obtain the information that overlaps corresponding with the application configuration information in the advertisement configuration information.
Specifically, the correspondence referred on a terminal screen corresponding with the application configuration information, due to the application configuration
Information, which is used to draw, applies display interface, and the advertisement configuration information is used to draw advertisement display interface, because advertisement shows boundary
Face and application display interface be to be shown on terminal screen, and the size of advertisement display interface be more than apply display interface.Therefore
Advertisement configuration information can include the part configuration information corresponding with the application configuration information, the portion on terminal screen position
It is the information that overlaps to divide configuration information.
S202b, according to the advertisement configuration information and it is described overlap information generation target configuration information.
Specifically, remaining part is target configuration information after advertisement configuration information being subtracted into the information that overlaps.
S202c, the advertisement display interface generated according to the target configuration information.
Specifically, the dimension information in the target configuration information and coordinate information etc. are drawn and shown with generating advertisement
Interface, because being drawn drawing advertisement display interface using piecemeal, first calculate and hidden when advertisement display interface is drawn
Settlement domain, this is occluded region and not drawn first corresponding to display application program.So processing is still yet another advantage is that should drawing
When with display interface, the advertisement display interface and application display interface of script need to carry out at synthesis the region of coincidence
Reason, now due to the region that is occluded of advertisement display interface is not drawn, then synthesis processing also becomes relatively easy, therefore carries
High drafting efficiency.
S203, generated on the advertisement display interface upper strata according to the application configuration information and apply display interface.
In the present embodiment, area is specially occluded in above-mentioned advertisement display interface according to the application configuration information
Drawn on domain and apply display interface to generate.Wherein, application configuration information includes coordinate information and dimension information etc..
S204, the advertisement to be played is shown by the advertisement display interface, and display interface is applied by described
Show the unlatching interface of the application program.
In the present embodiment, it is specific as shown in Fig. 2 being painted by above method step on the display screen 10 of mobile phone terminal
Advertisement display interface 11 processed and application display interface 12, wherein advertisement display interface 11 are used to show advertisement to be played, using aobvious
Show that interface 12 is used for the unlatching interface for showing application program, such as weather application.Therefore the advertisement broadcast method can play extensively
Content is accused, while the application program to be opened of user can be shown again, this saves to wait just watching for a long time and answers
With the unlatching interface of program, the experience of user is improved.
If S205, detecting drag events in the application display interface, obtain the drag events and correspondingly drag position
Confidence ceases.
In the present embodiment, when detecting the drag events that user performs in application display interface, the dragging is obtained
Dragging positional information corresponding to event, for example, be specially because of dragging and caused by coordinate information variable quantity, obtain the variable quantity
As drag positional information.
S206, display interface described applied according to the dragging positional information movement.
In the present embodiment, specifically display interface can be applied according to the movement of the variable quantity of the coordinate information is described, should
It can be designed so that application program is arbitrarily dragged to it and wants the position of dragging by user, therefore use can be improved to greatest extent
The experience at family, user can also be enabled users to and intactly watch whole advertisement interface, display interface can applied by dragging, seen
The ad content for being employed display interface and blocking that advertisement display interface plays.
In certain embodiments, the advertisement to be played is being shown by the advertisement display interface and answered by described
After the unlatching interface of the application program being shown with display interface, in addition to：Obtain the reproduction time of advertisement to be played；By institute
The gradual change extinction time that reproduction time is arranged to advertisement display interface is stated, and is shown the application according to the reproduction time
Changing interface is to being displayed in full screen interface.
Specifically, full screen display is launched into a manner of tiling using display interface, as shown in fig. 6, when applying or system
The reproduction time of advertisement to be played is obtained, for example is 3S, according in application configuration information and screen size, calculating using display
Track is deployed at interface, by taking four angles of application display interface 12 as an example, calculates arrived using four angles of display interface 12 respectively
The translational movement at four angles of screen, because user, which is possible to drag this, applies display interface, therefore the four of application display interface 12
The translational movement at individual angle to four angles of screen is change, is required to calculate every time, and applies the shifting at four angles of display interface 12
Dynamic speed is equal to respective translational movement divided by the reproduction time, and this can be designed so that advertisement display interface can be with gradual-change animation
Mode slowly disappears, and extends to full screen display gradually using display interface simultaneously.
Above-described embodiment is by when application program is opened, if the application program has advertisement to be played, obtaining pre- establishing
Confidence ceases, wherein the preset configuration information includes advertisement configuration information and application configuration information；Believed according to the advertisement configuration
The overlapping relation of breath and application configuration information successively generates advertisement display interface and using display interface；Shown by the advertisement
Advertisement to be played described in interface display, and pass through the unlatching interface that the application program is shown using display interface.Should
Advertisement broadcast method causes application program both to play advertisement when opening, and can show that application interface is looked into for user again
See, so as to improve user experience.Additionally successively drawn according to the overlapping relation of advertisement configuration information and application configuration information,
Improve drafting efficiency.
Referring to Fig. 7, Fig. 7 is a kind of schematic block diagram of terminal provided in an embodiment of the present invention.The terminal include smart mobile phone,
Tablet personal computer or Intelligent worn device.As shown in fig. 7, the terminal 300 includes detection unit 301, acquiring unit 302, generation list
Member 303, display unit 304, operation acquiring unit 305, determining unit 406, response unit 307 and opening unit 308.
Detection unit 301, for when application program is opened, detecting whether the application program has advertisement to be played.
Specifically, when the application program of terminal is opened, detect whether the application program has advertisement to be played, can pass through
Whether include advertisement URL in detection URL (URL) address information, if the URL address informations include advertisement
URL, then judge that the application program has advertisement to be played.
It should be noted that detecting whether the application program has advertisement to be played, can also be examined using other method
Survey, do not limit herein.
Wherein, if detection unit 301 detects that the application program has advertisement to be played, acquiring unit 302 is called；If
Detection unit 301 detects that the application program without advertisement to be played, then calls opening unit 308.
Acquiring unit 302, if for detecting that the application program has advertisement to be played, obtain preset configuration information.
Wherein, preset configuration information is being used for of pre-setting to draw the configuration information of display interface, the configuration information
Coordinate information and dimension information including drawing display interface etc..The preset configuration information can preserve in the application,
It can be stored in the system of terminal.It is therefore to be understood that the broadcast playback method can be carried out by the application program of terminal
Realize, can also be realized by terminal system.
Specifically, the preset configuration information includes but is not limited to advertisement configuration information and application configuration information.Wherein, extensively
Accuse configuration information to be used to draw advertisement display interface, application configuration information, which is used to draw, applies display interface.
Generation unit 303, for generating Layering manifestation interface according to the preset configuration information.
Wherein, Layering manifestation interface is generated according to the preset configuration information, specially according to the preset configuration information
At least two layers of display interface is drawn, with the different content of Layering manifestation.Specifically, the preset configuration information includes advertisement configuration
Information and application configuration information, corresponding, generating Layering manifestation interface according to the preset configuration information includes：According to described
Advertisement configuration information is drawn to produce advertisement display interface；And drawn according to the application configuration information to generate using display
Interface.
Wherein, advertisement configuration information and application configuration information include coordinate information and dimension information etc., according to described wide
Accuse the coordinate information in configuration information and dimension information draws advertisement display interface, the coordinate information in application configuration information
Drawn with dimension information and apply display interface.The advertisement display interface with application display interface coordinate information can part it is identical
Or it is entirely different, dimension information can also be identical or different.Respective coordinate information and positional information cause advertisement display interface
It can show that different content is watched for user each other with using display interface.
Display unit 304, for showing the advertisement to be played and the application simultaneously by the Layering manifestation interface
The unlatching interface of program.
Wherein, the advertisement to be played and unlatching circle of the application program are shown by the Layering manifestation interface simultaneously
Face, so as to obtain user while advertisement is watched, the application program shown by different display layers can also be used.Specifically,
The advertisement to be played is shown and by applying display interface to show the unlatching of the application program by advertisement display interface
Interface.
Such as shown in Fig. 2 as user weather application is opened in the mobile phone terminal of oneself when, terminal system or weather
Using advertisement to be played has been detected, according to the above method, advertisement display interface is drawn on the display screen 10 of mobile phone terminal
11 and display interface 12 is applied, advertisement display interface 11 is used for presenting advertising content, using display interface 12 for showing weather
The content of application, it is the unlatching interface of weather application.
It should be noted that the advertisement display interface 11 and the position of application display interface 12 and size in Fig. 2 are not formed
The restriction of advertisement display interface and application display interface to the application.
As can be seen here, this method causes application program while advertisement is played, also to check that this applies journey without prejudice to user
The application interface of sequence, save and wait advertisement to play very long playing process, and then improve the experience of user.
Acquiring unit 305 is operated, for obtaining the operating position information corresponding to the operation of user on a terminal screen.
Wherein, the operation of user on a terminal screen includes clicking operation, touch operation, long-press operation and slide
Deng.Operating position information refers in the operation the corresponding position coordinates in terminal screen., should for example the operation is clicking operation
Operating position information is particular location coordinate corresponding to click.
For example as shown in figure 3, user clicks on the lower left corner using display interface 12, then obtain the correspondence of the clicking operation
The particular location coordinate of operating position information, the i.e. lower left corner.
Determining unit 406, focus interface is determined according to the operating position information.
Wherein, focus interface is determined according to the operating position information, particular location is sat specially according to corresponding to operation
Coordinate information in mark and configuration information, judge the position coordinates be corresponding to advertisement display interface in coordinate information, or
Using corresponding to display interface in coordinate information.If particular location coordinate is corresponding to advertisement display interface corresponding to clicking operation
In coordinate information, then using the advertisement display interface as focus interface；If particular location coordinate corresponding to clicking operation is being answered
Corresponding to display interface in coordinate information, then using the application display interface as focus interface.
Specifically, as shown in figure 3, user clicks on the lower left corner using display interface, particular location corresponding to clicking operation
Coordinate in coordinate information, then will apply display interface 12 as focus interface corresponding to application display interface.
Response unit 307, for responding the operational order of the user in the focus interface.
Wherein, focus interface is the interface that user is operating, and the focus interface is determined by user's operating position information,
It is determined that behind focus interface, can all operations of subsequent user (including drag, slide or long-press etc.) all pass to the focus
Interface processing.This design ensure that two display interfaces are independent of each other, and improve the experience of user's operation.
Opening unit 308, for opening the application program.
Wherein, the application program is opened, refers to that terminal is directly full frame and opens the application program, with for users to use.
Because the application program will not play advertisement, user is without waiting for i.e. it can be seen that the unlatching interface of the application program.
Refering to Fig. 8, Fig. 8 is a kind of schematic block diagram for terminal that another embodiment of the present invention provides.The terminal includes intelligence
Mobile phone, tablet personal computer or Intelligent worn device.As shown in figure 8, the terminal 400 includes acquiring unit 401, the first generation unit
402nd, the second generation unit 403, display unit 404, dragging acquiring unit 405 and mobile unit 406.
Acquiring unit 401, for when application program is opened, the application program to have advertisement to be played if detecting, obtains
Preset configuration information is taken, wherein the preset configuration information includes advertisement configuration information and application configuration information.
Wherein, preset configuration information is being used for of pre-setting to draw the configuration information of display interface, the configuration information
Coordinate information and dimension information including drawing display interface.Specifically, the preset configuration information includes but is not limited to advertisement
Configuration information and application configuration information.Wherein, advertisement configuration information is used to draw advertisement display interface, and application configuration information is used for
Display interface is applied in drafting.
Wherein, advertisement configuration information and application configuration information include coordinate information and dimension information.The coordinate information and
Dimension information can be set by user oneself, but also have a restriction, limit the physical size no more than terminal screen.Such as
Dimension information in advertisement configuration information is displayed in full screen for the size of terminal screen, and the dimension information in application configuration information
Height and width be set to H and W, wherein H and W meet following relation：
Wherein, the H in above formulasAnd WsThe respectively height and width of terminal screen.In above-mentioned restriction, specifically such asCoordinate information in application configuration information is the coordinate information in the terminal lower left corner, and its display effect is such as
Shown in Fig. 2.
First generation unit 402, for generating advertisement display interface according to the advertisement configuration information.
Wherein, the coordinate information in the advertisement configuration information and dimension information etc. are drawn shows boundary to produce advertisement
Face.Specifically, the coordinate information in the advertisement configuration information and the dimension information that dimension information is terminal screen, it is possible to understand that
It is that the advertisement display interface is full screen display.
Because the dimension information in advertisement configuration information is terminal screen, and the dimension information in application configuration information is less than
Terminal screen, therefore advertisement display interface corresponding to advertisement configuration information can be first drawn, then draw application configuration information and correspond to
Apply display interface.Based on this, the first generation unit 402 includes Target Acquisition unit 4021 and advertisement generation unit 4022.
Wherein, Target Acquisition unit 4021 is used to obtain the target configuration information in the advertisement configuration information, wherein institute
Target configuration information is stated as the not configuration information overlapping with the application configuration information in the advertisement configuration information.Specifically,
Target configuration information is the part configuration information in advertisement configuration information, specifically can be understood as in advertisement configuration information not with institute
State the part of application configuration information coincidence.The configuration that will can be specifically overlapped in advertisement configuration information with the application configuration information
Message part removes divided by acquired target configuration information.
Wherein, advertisement generation unit 4022 is used to generate advertisement display interface according to the target configuration information.
Specifically, the dimension information in the target configuration information and coordinate information etc. are drawn and shown with producing advertisement
Interface because draw advertisement display interface just using piecemeal draw, first calculated when advertisement display interface is drawn by
Region is covered, this is occluded region and is used to show that application program is not drawn first.So processing is still yet another advantage is that should drawing
When with display interface, the advertisement display interface and application display interface of script need to carry out at synthesis the region of coincidence
Reason, now due to the region that is occluded of advertisement display interface is not drawn, then synthesis processing also becomes relatively easy, therefore carries
High drafting efficiency.
Second generation unit 403, for being answered on the advertisement display interface upper strata according to application configuration information generation
Use display interface.
Wherein, specially according to the application configuration information, being occluded on region in above-mentioned advertisement display interface is drawn
Display interface is applied with generation.Wherein, application configuration information includes coordinate information and dimension information etc..
Display unit 404, for showing the advertisement to be played by the advertisement display interface, and answered by described
The unlatching interface of the application program is shown with display interface.
Wherein, specifically show as shown in Fig. 2 drawing advertisement on the display screen 10 of mobile phone terminal by above method step
Show interface 11 and apply display interface 12, wherein advertisement display interface 11 is used to show advertisement to be played, using display interface 12
For showing the unlatching interface of application program, such as weather application.Therefore the advertisement broadcast method can be with broadcasting advertisement content, together
When can show the application program to be opened of user again, opening for application program can just be watched by this saving prolonged wait
Interface is opened, improves the experience of user.
Acquiring unit 405 is dragged, if for detecting drag events in the application display interface, obtains the dragging
Event correspondingly drags positional information.
Wherein, when detecting the drag events that user performs in application display interface, it is corresponding that the drag events are obtained
Dragging positional information, such as be specially because of dragging and caused by coordinate information variable quantity, obtain the variable quantity be drag
Positional information.
Mobile unit 406, for applying display interface according to the dragging positional information movement is described.
Wherein, can specifically be moved according to the variable quantity of the coordinate information it is described apply display interface, the design can be with
So that application program is arbitrarily dragged to it by user wants the position of dragging, therefore the body of user can be improved to greatest extent
Test, user can also be enabled users to and intactly watch whole advertisement interface, display interface can be applied by dragging, see that advertisement shows
Show the ad content for being employed display interface and blocking that interface plays.
In certain embodiments, the terminal may also include and also include：Time acquisition unit, time setting unit and switching
Unit, the time acquisition unit are used for the reproduction time for obtaining advertisement to be played；The time setting unit is used to be broadcast
Put the gradual change extinction time that the time is arranged to advertisement display interface, and be used for will according to the reproduction time for the switch unit
The application display interface switches to full screen display interface.
Specifically, full screen display is launched into a manner of tiling using display interface, as shown in fig. 6, when applying or system
The reproduction time of advertisement to be played is obtained, for example is 3S, according in application configuration information and screen size, calculating using display
Track is deployed at interface, by taking four angles of application display interface 12 as an example, calculates arrived using four angles of display interface 12 respectively
The translational movement at four angles of screen, because user, which is possible to drag this, applies display interface, therefore the four of application display interface 12
The translational movement at individual angle to four angles of screen is change, is required to calculate every time, and applies the shifting at four angles of display interface 12
Dynamic speed is equal to respective translational movement divided by the reproduction time, and this can be designed so that advertisement display interface can be with gradual-change animation
Mode slowly disappears, and extends to full screen display gradually using display interface simultaneously.
Refering to Fig. 9, Fig. 9 is a kind of terminal schematic block diagram that another embodiment of the present invention provides.As shown in figure 9, this implementation
Terminal in example can include：One or more processors 801；One or more input equipments 802, one or more output are set
Standby 803 and memory 804.Above-mentioned processor 801, input equipment 802, output equipment 803 and memory 804 pass through bus 805
Connection.Memory 802 is used for store instruction, and processor 801 is used for the instruction for performing the storage of memory 802.Wherein, processor
801 are used for：
When application program is opened, if detecting, the application program has advertisement to be played, obtains preset configuration information；Root
According to preset configuration information generation Layering manifestation interface；And shown simultaneously by the Layering manifestation interface described to be played
Advertisement and the unlatching interface of the application program.
Further, processor 801 is additionally operable to perform：
When application program is opened, if detecting, the application program has advertisement to be played, obtains preset configuration information, its
Described in preset configuration information include advertisement configuration information and application configuration information；Advertisement is generated according to the advertisement configuration information
Display interface, and display interface is applied according to application configuration information generation on the advertisement display interface upper strata；Pass through
The advertisement display interface shows the advertisement to be played, and shows the application program using display interface by described
Open interface.
Further, processor 801 is additionally operable to perform：
The target configuration information in the advertisement configuration information is obtained, is matched somebody with somebody wherein the target configuration information is the advertisement
The not configuration information overlapping with the application configuration information in confidence breath；Advertisement is generated according to the target configuration information and shows boundary
Face.
In certain embodiments, processor 801 is additionally operable to perform：
When application program is opened, if detecting, the application program has advertisement to be played, obtains preset configuration information；Root
According to preset configuration information generation Layering manifestation interface；And shown simultaneously by the Layering manifestation interface described to be played
Advertisement and the unlatching interface of the application program；Obtain the operating position information corresponding to the operation of user on a terminal screen；
Focus interface is determined according to the operating position information；And the operational order of the user is responded in the focus interface.
In certain embodiments, processor 801 is additionally operable to perform：
When application program is opened, if detecting, the application program has advertisement to be played, obtains preset configuration information, its
Described in preset configuration information include advertisement configuration information and application configuration information；Advertisement is generated according to the advertisement configuration information
Display interface, and display interface is applied according to application configuration information generation on the advertisement display interface upper strata；Pass through
The advertisement display interface shows the advertisement to be played, and shows the application program using display interface by described
Open interface；If detecting drag events in the application display interface, obtain the drag events and correspondingly drag position letter
Breath；Display interface is applied according to the dragging positional information movement is described.
It should be appreciated that in embodiments of the present invention, alleged processor 801 can be CPU (Central
Processing Unit, CPU), the processor can also be other general processors, digital signal processor (Digital
Signal Processor, DSP), application specific integrated circuit (Application Specific Integrated Circuit,
ASIC), ready-made programmable gate array (Field-Programmable Gate Array, FPGA) or other FPGAs
Device, discrete gate or transistor logic, discrete hardware components etc..General processor can be microprocessor or this at
It can also be any conventional processor etc. to manage device.
Input equipment 802 can include Trackpad, fingerprint adopt sensor (finger print information that is used to gathering user and fingerprint
Directional information), microphone etc., output equipment 803 can include display (LCD etc.), loudspeaker etc..
The memory 804 can include read-only storage and random access memory, and to processor 801 provide instruction and
Data.The a part of of memory 804 can also include nonvolatile RAM.For example, memory 804 can also be deposited
Store up the information of device type.
In the specific implementation, processor 801, input equipment 802, the output equipment 803 described in the embodiment of the present invention can
The implementation described in above-described embodiment provided in an embodiment of the present invention is performed, also can perform described by the embodiment of the present invention
Terminal implementation, will not be repeated here.
A kind of computer-readable recording medium, the computer-readable storage medium are provided in another embodiment of the invention
Matter is stored with computer program, and the computer program is realized when being executed by processor：
When application program is opened, if detecting, the application program has advertisement to be played, obtains preset configuration information；Root
According to preset configuration information generation Layering manifestation interface；And shown simultaneously by the Layering manifestation interface described to be played
Advertisement and the unlatching interface of the application program.
Further, realized when the computer program is executed by processor：
When application program is opened, if detecting, the application program has advertisement to be played, obtains preset configuration information, its
Described in preset configuration information include advertisement configuration information and application configuration information；Advertisement is generated according to the advertisement configuration information
Display interface, and display interface is applied according to application configuration information generation on the advertisement display interface upper strata；Pass through
The advertisement display interface shows the advertisement to be played, and shows the application program using display interface by described
Open interface.
Further, realized when the computer program is executed by processor：
The target configuration information in the advertisement configuration information is obtained, is matched somebody with somebody wherein the target configuration information is the advertisement
The not configuration information overlapping with the application configuration information in confidence breath；Advertisement is generated according to the target configuration information and shows boundary
Face.
In certain embodiments, realized when the computer program is executed by processor：
When application program is opened, if detecting, the application program has advertisement to be played, obtains preset configuration information；Root
According to preset configuration information generation Layering manifestation interface；And shown simultaneously by the Layering manifestation interface described to be played
Advertisement and the unlatching interface of the application program；Obtain the operating position information corresponding to the operation of user on a terminal screen；
Focus interface is determined according to the operating position information；And the operational order of the user is responded in the focus interface.
In certain embodiments, realized when the computer program is executed by processor：
When application program is opened, if detecting, the application program has advertisement to be played, obtains preset configuration information, its
Described in preset configuration information include advertisement configuration information and application configuration information；Advertisement is generated according to the advertisement configuration information
Display interface, and display interface is applied according to application configuration information generation on the advertisement display interface upper strata；Pass through
The advertisement display interface shows the advertisement to be played, and shows the application program using display interface by described
Open interface；If detecting drag events in the application display interface, obtain the drag events and correspondingly drag position letter
Breath；Display interface is applied according to the dragging positional information movement is described.
The computer-readable recording medium can be the internal storage unit of the terminal described in foregoing any embodiment, example
Such as the hard disk or internal memory of terminal.The computer-readable recording medium can also be the External memory equipment of the terminal, such as
The plug-in type hard disk being equipped with the terminal, intelligent memory card (Smart Media Card, SMC), secure digital (Secure
Digital, SD) card, flash card (Flash Card) etc..Further, the computer-readable recording medium can also be wrapped both
Including the internal storage unit of the terminal also includes External memory equipment.The computer-readable recording medium is described for storing
Other programs and data needed for computer program and the terminal.The computer-readable recording medium can be also used for temporarily
When store the data that has exported or will export.
Those of ordinary skill in the art are it is to be appreciated that the list of each example described with reference to the embodiments described herein
Member and algorithm steps, it can be realized with electronic hardware, computer software or the combination of the two, in order to clearly demonstrate hardware
With the interchangeability of software, the composition and step of each example are generally described according to function in the above description.This
A little functions are performed with hardware or software mode actually, application-specific and design constraint depending on technical scheme.Specially
Industry technical staff can realize described function using distinct methods to each specific application, but this realization is not
It is considered as beyond the scope of this invention.
It is apparent to those skilled in the art that for convenience of description and succinctly, foregoing description terminal
With the specific work process of unit, the corresponding process in preceding method embodiment is may be referred to, will not be repeated here.
In several embodiments provided herein, it should be understood that disclosed terminal and method, it can be passed through
Its mode is realized.For example, device embodiment described above is only schematical, for example, the division of the unit, only
Only a kind of division of logic function, there can be other dividing mode when actually realizing, such as multiple units or component can be tied
Another system is closed or is desirably integrated into, or some features can be ignored, or do not perform.In addition, shown or discussed phase
Coupling or direct-coupling or communication connection between mutually can be INDIRECT COUPLING or the communication by some interfaces, device or unit
Connection or electricity, the connection of mechanical or other forms.
The unit illustrated as separating component can be or may not be physically separate, show as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize scheme of the embodiment of the present invention according to the actual needs
Purpose.
In addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, can also
It is that unit is individually physically present or two or more units are integrated in a unit.It is above-mentioned integrated
Unit can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
If the integrated unit is realized in the form of SFU software functional unit and is used as independent production marketing or use
When, it can be stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially
The part to be contributed in other words to prior art, or all or part of the technical scheme can be in the form of software product
Embody, the computer software product is stored in a storage medium, including some instructions are causing a computer
Equipment (can be personal computer, server, or network equipment etc.) performs the complete of each embodiment methods described of the present invention
Portion or part steps.And foregoing storage medium includes：USB flash disk, mobile hard disk, read-only storage (ROM, Read-Only
Memory), random access memory (RAM, Random Access Memory), magnetic disc or CD etc. are various can store journey
The medium of sequence code.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any
Those familiar with the art the invention discloses technical scope in, various equivalent modifications can be readily occurred in or replaced
Change, these modifications or substitutions should be all included within the scope of the present invention.Therefore, protection scope of the present invention should be with right
It is required that protection domain be defined.
Claims (10)
- A kind of 1. advertisement broadcast method, it is characterised in that including：When application program is opened, if detecting, the application program has advertisement to be played, obtains preset configuration information；Layering manifestation interface is generated according to the preset configuration information；AndShow the unlatching interface of the advertisement to be played and the application program simultaneously by the Layering manifestation interface.
- 2. advertisement broadcast method according to claim 1, it is characterised in that the preset configuration information includes advertisement configuration Information and application configuration information；It is described that Layering manifestation interface is generated according to the preset configuration information, including：Advertisement display interface is generated according to the advertisement configuration information；AndDisplay interface is applied according to application configuration information generation on the advertisement display interface upper strata；The unlatching interface for showing the advertisement to be played and the application program simultaneously by the Layering manifestation interface, bag Include：The advertisement to be played is shown by the advertisement display interface, and described answer is shown by the application display interface With the unlatching interface of program.
- 3. advertisement broadcast method according to claim 2, it is characterised in that described to be generated according to the advertisement configuration information Advertisement display interface, including：Obtain the information that overlaps corresponding with the application configuration information in the advertisement configuration information；According to the advertisement configuration information and the information generation target configuration information that overlaps；The advertisement display interface is generated according to the target configuration information.
- 4. advertisement broadcast method according to claim 1, it is characterised in that it is described by the Layering manifestation interface simultaneously After the unlatching interface for showing the advertisement to be played and the application program, in addition to：Obtain the operating position information corresponding to the operation of user on a terminal screen；Focus interface is determined according to the operating position information；AndThe operational order of the user is responded in the focus interface.
- 5. advertisement broadcast method according to claim 2, it is characterised in that described to be shown by the application display interface After the unlatching interface of the application program, in addition to：If detecting drag events in the application display interface, obtain the drag events and correspondingly drag positional information；Display interface is applied according to the dragging positional information movement is described.
- A kind of 6. terminal, it is characterised in that including：Acquiring unit, for when application program is opened, the application program to have advertisement to be played if detecting, obtains pre- establishing Confidence ceases；Generation unit, for generating Layering manifestation interface according to the preset configuration information；AndDisplay unit, for showing opening for the advertisement to be played and the application program simultaneously by the Layering manifestation interface Open interface.
- 7. terminal according to claim 6, it is characterised in that the preset configuration information includes advertisement configuration information and should Use configuration information；The generation unit, including：First generation unit, for generating advertisement display interface according to the advertisement configuration information；AndSecond generation unit, boundary is shown for generating application according to the application configuration information on the advertisement display interface upper strata Face；The display unit, specifically for showing the advertisement to be played by the advertisement display interface, and by described The unlatching interface of the application program is shown using display interface.
- 8. terminal according to claim 6, it is characterised in that also include：Acquiring unit is operated, for obtaining the operating position information corresponding to the operation of user on a terminal screen；Determining unit, for determining focus interface according to the operating position information；AndResponse unit, for responding the operational order of the user in the focus interface.
- 9. a kind of terminal, it is characterised in that the processor, defeated including processor, input equipment, output equipment and memory Enter equipment, output equipment and memory to be connected with each other, wherein, the memory is used to store application code, the processing Device is arranged to call described program code, performs the method as described in claim any one of 1-5.
- A kind of 10. computer-readable recording medium, it is characterised in that the computer-readable storage medium is stored with computer program, The computer program includes programmed instruction, and described program instruction makes the computing device such as right when being executed by a processor It is required that the method described in any one of 1-5.
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| CN201710802470.3A CN107577484A (en) | 2017-09-07 | 2017-09-07 | A kind of advertisement broadcast method, terminal and computer-readable recording medium |
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| CN201710802470.3A CN107577484A (en) | 2017-09-07 | 2017-09-07 | A kind of advertisement broadcast method, terminal and computer-readable recording medium |
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Application publication date: 20180112 |