CN109145183A - Push the method and device of information to be presented - Google Patents

Push the method and device of information to be presented Download PDF

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Publication number
CN109145183A
CN109145183A CN201710464532.4A CN201710464532A CN109145183A CN 109145183 A CN109145183 A CN 109145183A CN 201710464532 A CN201710464532 A CN 201710464532A CN 109145183 A CN109145183 A CN 109145183A
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information
presented
application program
user terminal
displaying
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苏莹子
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Tencent Technology Shenzhen Co Ltd
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Tencent Technology Shenzhen Co Ltd
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Priority to CN201710464532.4A priority Critical patent/CN109145183A/en
Priority to PCT/CN2018/088073 priority patent/WO2018233439A1/en
Publication of CN109145183A publication Critical patent/CN109145183A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising

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  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
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  • Theoretical Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • Databases & Information Systems (AREA)
  • General Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Data Mining & Analysis (AREA)
  • General Engineering & Computer Science (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to a kind of methods for pushing information to be presented, belong to net application technology field.The method is applied to be equipped in the user terminal of application program, comprising: receives the information acquisition request to be presented that application program is sent;The information to be presented for meeting pushing condition is obtained, pushing condition includes effective displaying number of information to be presented no more than preset frequency threshold value, effectively shows that number includes the number successfully exposed and at least one of the number for receiving specified operation;The information to be presented that will acquire is pushed to application program.This method is when to application program pushed information, meet the information to be presented of pushing condition by the unified number for obtaining successfully exposure frequency and/or receiving specified operation of the program assembly being in except application program in user terminal, it realizes the support to the displaying logic for needing to comprehensively consider displaying situation of the advertisement except current application program, improves the push effect of information to be presented.

Description

Push the method and device of information to be presented
Technical field
The present invention relates to net application technology field, in particular to a kind of method and device for pushing information to be presented.
Background technique
With the continuous development of net application technology, advertisement has been increasingly becoming the main means of application program profit.? When carrying out advertisement dispensing, advertisement can be thrown to special advertisement launching platform by advertiser, uniformly be pushed away by advertisement launching platform It send to each application program.
In the related art, the advertisement launching platform of network side provides advertisement to the application program of installation in the user terminal Data acquisition interface, by the interface requests ad data, advertisement launching platform receives answers the application program in user terminal After program, pressed in the user terminal after application program receives the ad data of push to application program advertisement data Advertisement is shown according to preset advertising display logic.
In the scheme shown in the relevant technologies, since advertising display logic is controlled by the application program in user terminal System, therefore can only support to be related to the control logic of displaying situation of the advertisement in current application program, it can not support to need comprehensive The displaying logic for considering displaying situation of the advertisement except current application program is closed, the effect of advertisement pushing is poor.
Summary of the invention
It is controlled to solve advertising display logic in the related technology by the application program in user terminal, therefore is only capable of It is enough to support to be related to the control logic of displaying situation of the advertisement in current application program, it can not support that needing to comprehensively consider advertisement exists The displaying logic of displaying situation except current application program, the problem for causing the effect of advertisement pushing poor, the present invention are implemented Example provides a kind of method and device for pushing information to be presented, and technical solution is as follows:
In a first aspect, providing a kind of method for pushing information to be presented, the method is applied to be equipped with application program User terminal in, which comprises
Receive the information acquisition request to be presented that the application program is sent;
The information to be presented for meeting pushing condition is obtained, the pushing condition includes the effective of the information to be presented Show that number is not more than preset frequency threshold value, effective displaying number includes the number successfully exposed and receives specified At least one of number of operation;
The information to be presented that will acquire is pushed to the application program.
Second aspect, provides a kind of device for pushing information to be presented, and described device is applied to be equipped with application program User terminal in, described device includes:
First request receiving module, the information acquisition request to be presented sent for receiving the application program;
Data obtaining module, for obtaining the information to be presented for meeting pushing condition, the pushing condition includes institute Effective displaying number of information to be presented is stated no more than preset frequency threshold value, effective displaying number includes successfully exposing Number and at least one of the number for receiving specified operation;
Info push module, the information to be presented for will acquire are pushed to the application program.
The third aspect provides a kind of user terminal, which is characterized in that the user terminal includes processor and storage Device is stored at least one instruction, at least one section of program, code set or instruction set in the memory, and described at least one refers to It enables, at least one section of program, the code set or the instruction set are loaded by the processor and executed to realize such as above-mentioned first The method of push information to be presented described in aspect.
Fourth aspect provides a kind of computer readable storage medium, which is characterized in that is stored in the storage medium At least one instruction, at least one section of program, code set or instruction set, at least one instruction, at least one section of program, institute Code set or instruction set is stated to be loaded as the processor and executed to realize the push letter to be presented as described in above-mentioned first aspect The method of breath.
Technical solution provided in an embodiment of the present invention can include the following benefits:
Unified time for obtaining successfully exposure frequency and/or receiving specified operation except application program in the user terminal Number meets the information to be presented of pushing condition, and the information to be presented that will acquire is pushed to application program and is shown, i.e., with Success exposure frequency and the number for receiving specified operation it is relevant show logic by be responsible for application program that information is shown it Outer program assembly controls, to realize the exhibition to needing to comprehensively consider displaying situation of the advertisement except current application program The support for showing logic improves the push effect of information to be presented.
It should be understood that above general description and following detailed description be only it is exemplary and explanatory, not It can the limitation present invention.
Detailed description of the invention
The drawings herein are incorporated into the specification and forms part of this specification, and shows and meets implementation of the invention Example, and be used to explain the principle of the present invention together with specification.
Fig. 1 is the structural schematic diagram of the system of push information to be presented shown according to an exemplary embodiment;
Fig. 2 is a kind of architecture diagram for user terminal that embodiment illustrated in fig. 1 is related to;
Fig. 3 is the implementation process schematic diagram of scheme shown in each embodiment of the present invention;
Fig. 4 is a kind of flow chart of this method for pushing information to be presented shown according to an exemplary embodiment;
Fig. 5 is the flow diagram of a kind of report condition registration and triggering that embodiment illustrated in fig. 4 is related to;
Fig. 6 is that a kind of advertisement cache logic schematic diagram being related to is shown according to an exemplary embodiment;
Fig. 7 is a kind of general purpose module frame diagram for supporting splashette advertisement shown according to an exemplary embodiment;
Fig. 8 is a kind of splashette advertising display flow diagram shown according to an exemplary embodiment;
Fig. 9 is a kind of block diagram of device for pushing information to be presented shown according to an exemplary embodiment;
Figure 10 is the structural schematic diagram of the user terminal provided according to an exemplary embodiment.
Specific embodiment
Example embodiments are described in detail here, and the example is illustrated in the accompanying drawings.Following description is related to When attached drawing, unless otherwise indicated, the same numbers in different drawings indicate the same or similar elements.Following exemplary embodiment Described in embodiment do not represent all embodiments consistented with the present invention.On the contrary, they be only with it is such as appended The example of device and method being described in detail in claims, some aspects of the invention are consistent.
Fig. 1 is the structural schematic diagram of the system of push information to be presented shown according to an exemplary embodiment.The system It include: several user terminals 120 and server cluster 140.
User terminal 120 can be smart phone, tablet computer, E-book reader, MP3 player (Moving Picture Experts Group Audio Layer III, dynamic image expert's compression standard audio level 3), MP4 (Moving Picture Experts Group Audio Layer IV, dynamic image expert's compression standard audio level 4) is broadcast Put device, intelligent wearable device, pocket computer on knee and desktop computer etc..
It is connected between user terminal 120 and server cluster 140 by communication network.Optionally, communication network is wired Network or wireless network.
Server cluster 140 is a server, or by several servers or a virtual platform, or Person is a cloud computing service center.Optionally, server cluster 140 may include for realizing information release platform to be presented 142 server, optionally, server cluster 140 further include for realizing the server of information push platform 144 to be presented; Optionally, server cluster 140 further includes the server of air control management platform 146.
Optionally, information release platform 142 to be presented includes: for pushing and safeguarding that information to be presented launches the clothes at interface Business device, and receive the service of the management attribute information of information to be presented and information to be presented that information putting person to be presented launches Device.
Wherein, information to be presented is the information that can be shown in a variety of different application programs simultaneously, such as extensively Accuse etc..In embodiments of the present invention, advertisement may include non-economy advertisement and economic advertisement, and non-economy advertisement refers to not with profit For the purpose of advertisement, also known as effect advertisement, as government administration department, social cause unit so individual various bulletins, notice, Statement etc.;Economic advertisement is also known as commercial advertisement, refers to get a profit as purpose advertisement.
The management attribute information of information to be presented is that the information of air control management is carried out for the displaying to information to be presented, than Such as, management attribute information may include corresponding information to be presented effective time limit (i.e. what time period in pushed), at The function exposure frequency upper limit (successfully stopping pushing after exposure how many times) and the maximum number of times for receiving specified operation (connect Stopping pushes after receiving the specified operation of how many times) etc..
Optionally, information push platform 144 to be presented includes: the server for managing and maintaining message to be presented, with And the server for sending message to be presented to user terminal.
Optionally, air control management platform 146 includes: the clothes for the management attribute information of storage and management information to be presented Business device.
It should be noted that above-mentioned for realizing information release platform 142 to be presented, information push platform to be presented 144 And the server of air control management platform 146 can be mutual independent server;Alternatively, above-mentioned information to be presented is launched Two platforms in platform 142, information push platform to be presented 144 and air control management platform 146 may be implemented same In server, and another platform may be implemented in another server;Alternatively, for realizing the clothes of above three platform Business device is also possible to the same server.When above three platform realize in two or three servers when, the two or It is connected between three servers of person by communication network.
Optionally, which can also include management equipment 160, lead between the management equipment 160 and server cluster 140 Communication network is crossed to be connected.Optionally, communication network is cable network or wireless network.
Optionally, above-mentioned wireless network or cable network use standard communication techniques and/or agreement.Network be usually because Special net, it may also be any network, including but not limited to local area network (Local Area Network, LAN), Metropolitan Area Network (MAN) (Metropolitan Area Network, MAN), wide area network (Wide Area Network, WAN), mobile, wired or nothing Any combination of gauze network, dedicated network or Virtual Private Network).In some embodiments, using including hypertext markup Language (Hyper Text Mark-up Language, HTML), extensible markup language (Extensible Markup Language, XML) etc. technology and/or format represent the data by network exchange.It additionally can be used such as safe Socket layer (Secure Socket Layer, SSL), Transport Layer Security (Trassport Layer Security, TLS), void Quasi- dedicated network (Virtual Private Network, VPN), Internet Protocol Security (Internet Protocol Security, IPsec) etc. conventional encryption techniques encrypt all or some links.In further embodiments, can also make Replace or supplement above-mentioned data communication technology with customization and/or the exclusive data communication technology.
Referring to FIG. 2, it illustrates the present embodiments relate to a kind of user terminal architecture diagram.As shown in Fig. 2, with One program assembly 122 is installed in family terminal 120 and at least one is used to show the application program 124 of information to be presented, Wherein, program assembly 122 is program assembly corresponding with server cluster 140, which is used for from server cluster 140 Information to be presented is obtained, and when application program 124 requests to show information to be presented, information to be presented is pushed to application program 124。
Wherein, which can be an independent application program, alternatively, the program assembly 122 is also possible to Depend on the SDK (Software Development Kit, software development kit) of some application-specific.
In practical applications, many information to be presented have according to it in different application programs or different user terminals In displaying situation be shown the demand of logic control, for example, displaying of some information to be presented in a user terminal When number or success exposure frequency reach preset number, it will not be in the user terminal and be shown, alternatively, some is waited for It, will not when showing the total displaying number or total successful exposure frequency preset number of arrival of information in the entire network It is shown again.
In order to realize displaying logic corresponding to the displaying situation according to advertisement except current application program, to advertisement Displaying is controlled, and in each embodiment of the present invention, is arranged in each user terminal and is pushed away with the information to be presented of network side Send the server (such as advertisement pushing platform) corresponding program assembly, by the program assembly to advertisement in the user terminal Be uniformly controlled in each application program.
Specifically, referring to FIG. 3, it illustrates the implementation process schematic diagrames of scheme shown in each embodiment of the present invention.Such as Shown in Fig. 3, when pushing information to be presented, program assembly can receive the information acquisition request to be presented of application program transmission, And obtain the information to be presented for meeting pushing condition, wherein pushing condition includes that effective displaying number of information to be presented is little In preset frequency threshold value, this effectively shows that number includes successfully exposure frequency and receives in the specified number operated extremely Few one kind, the information to be presented that program assembly will acquire are pushed to application program.
Scheme shown in the embodiment of the present invention applies journey by being in user terminal when to application program pushed information Program assembly except sequence is unified obtains successfully exposure frequency and/or receive specify the number operated meet pushing condition to Show information, and the information to be presented that will acquire is pushed to application program and is shown, i.e., with success exposure frequency and connect The relevant displaying logic of number for receiving specified operation is controlled by the program assembly being responsible for except the application program that information is shown, To realize the support to the displaying logic for needing to comprehensively consider displaying situation of the advertisement except current application program, improve The push effect of information to be presented.
Fig. 4 is a kind of flow chart of method for pushing information to be presented shown according to an exemplary embodiment, this method In the user terminal that can be used for being equipped with the program assembly of the displaying logic of application program and control information to be presented.Such as figure Shown in 4, the method for push information to be presented may include the following steps:
Step 401, application program sends information acquisition request to be presented to program assembly, and it is to be presented that program assembly receives this Information acquisition request.
It in embodiments of the present invention, can be to program when application program needs to obtain information to be presented and is shown Component sends an information acquisition request to be presented, may include display location mark (ratio in the information acquisition request to be presented The mark of such as advertisement position), show style identifications (such as mark of advertisement pattern), program assembly receives the information to be presented and obtains Take request.
Step 402, program assembly obtains the information to be presented for meeting pushing condition, which includes the letter to be presented Effective displaying number of breath is not more than preset frequency threshold value, this effectively shows that number includes successfully exposure frequency and receiving At least one of the number of specified operation.
In embodiments of the present invention, exposure refers to shows in the screen of user terminal in information to be presented, and successfully exposes Light refers to that the duration continuously shown in the screen of user terminal is more than a certain threshold value, for example, in some Application Program Interface When showing an advertisement, if the duration that the advertisement is continuously shown in screen has been more than 5s, then it is assumed that the advertisement is in this displaying It successfully exposes in the process, conversely, if the duration that the advertisement is continuously shown in screen is no more than 5s, then it is assumed that the advertisement is at this Failed exposure during showing.
Above-mentioned specified operation, which can be, embodies the operation that user is interested in information to be presented, for example user's click is to be presented Information.Alternatively, above-mentioned specified operation is also possible to embody user to the uninterested operation of information to be presented, for example hide wait open up Show information or report information to be presented etc..
Optionally, when the network between the user terminal and server is unobstructed, satisfaction first is obtained from the server and is pushed away Send the information to be presented of condition;First pushing condition includes: that total effective displaying number of the information to be presented is not more than First frequency threshold value.
Optionally, it when the network between the user terminal and server is obstructed, is locally stored from the user terminal The information to be presented for meeting the second pushing condition is obtained in information;Second pushing condition includes: the information to be presented at this Effective displaying number of user terminal local is not more than the second frequency threshold value.
In practical applications, information to be presented is pushed to during each application program is shown, needs to treat Show that information carries out air control management.In embodiments of the present invention, air control management refers to whether information to be presented meets push item Part is managed, wherein there are two types of pushing conditions:
The first pushing condition is to be related to the pushing condition of the displaying situation of information to be presented in the entire network.For example, In embodiments of the present invention, the pushing condition for being related to the displaying situation of information to be presented in the entire network can be letter to be presented Breath succeeds the total degree exposed no more than preset exposure frequency threshold value in the entire network, and, information to be presented is entire The total degree of specified operation is received in network no more than preset number of operations threshold value.
Wherein, the management of the first pushing condition can be executed by server, i.e., be stored with each item in server and wait opening up Show the successful exposure frequency upper limit of information in the entire network and receive the maximum number of times of specified operation, when user terminal and clothes It, can be from clothes after the program assembly in user terminal receives information acquisition request to be presented when network between business device is unobstructed The information to be presented for device acquisition the first pushing condition of satisfaction of being engaged in.For example, the success of each item of server real-time statistics information to be presented The total degree of exposure and the total degree for receiving specified operation by the total degree of success exposure and receive specified operation Total degree is not up to scheduled frequency threshold value and (the i.e. above-mentioned success exposure frequency upper limit and receives on the number of specified operation Limit) information to be presented be determined as meeting the information to be presented of pushing condition, and determining information to be presented is sent to user In program assembly in terminal, which receives the information to be presented for meeting pushing condition that server is sent.
Second of pushing condition is the displaying situation being related in all application programs of information to be presented in the user terminal Pushing condition.For example, in embodiments of the present invention, being related in all application programs of information to be presented in the user terminal Show that the pushing condition of situation can be successful exposure of the information to be presented in each application program in active user's terminal Number be not more than preset exposure frequency threshold value, and, each application program of the information to be presented in active user's terminal In receive the number of specified operation no more than preset number of operations threshold value.
Wherein, the management of second of pushing condition can be executed by the program assembly in user terminal, for example, program groups It is stored with each item information to be presented in part in the local successful exposure frequency upper limit and receives the specified maximum number of times operated, when When network between user terminal and server is obstructed, the program assembly in user terminal receives acquisition of information to be presented and asks , can be by the local information to be presented cached after asking, success exposes in each application program of active user's terminal Number and the number that specified operation is received in each application program of active user's terminal are not up to scheduled number The information to be presented of threshold value is determined as meeting the information to be presented of pushing condition.
In one possible implementation, above-mentioned pushing condition can also include other more conditions, for example, above-mentioned Pushing condition can also include effective time, which can be managed collectively by server, i.e., server to It only include current time to program assembly transmission corresponding effective time when program assembly in the terminal of family sends information to be presented Information to be presented.
Alternatively, also can store the effective time in program assembly, when the network between user terminal and server is obstructed When smooth, program assembly can also be according to the effective time, and the information to be presented for including current time for corresponding effective time is true It is set to the information to be presented for meeting pushing condition.
Optionally, server or program assembly are after getting the information to be presented for meeting pushing condition, when to be presented When information includes two or two or more information, can according to the displaying situation of information to be presented, to information to be presented into Row sequence.
For example, server can meet pushing condition for each when above-mentioned information to be presented is that server determines information Information to be presented be added into a push queue, and the displaying feelings of each information to be presented for meeting pushing condition of real-time statistics Condition, and exposure (primary or continuous several times successfully expose) will be most recently successfully or be most recently received specified operation (once or continuously Repeatedly receive specified operation) information to be presented be moved to the end of queue, sent in the program assembly into user terminal When meeting the information to be presented of pushing condition, which is sent to program assembly, program assembly caches the push queue. Optionally, server is when adjustment pushes queue, if it is detected that some information to be presented in queue succeeds in the entire network The total degree of exposure or the total degree for receiving specified operation reach the upper limit, alternatively, detecting the effective of the information to be presented The time-out phase can then remove the information to be presented from push queue;Correspondingly, newly being launched when server receives When information to be presented, the information to be presented of the new dispensing can also be inserted into push queue.
When above-mentioned information to be presented be program assembly from the information that middle determination is locally stored when, program assembly can unite in real time Displaying situation of each information to be presented for including in the push queue of local cache in active user's terminal is counted, and will be nearest (primary or continuous several times successfully expose) is successfully exposed in present terminal or receives specified behaviour in present terminal recently The information to be presented for making (primary or continuous several times receive specified operation) is moved to the end of queue.Optionally, program assembly When adjustment pushes queue, if it is detected that the number that success exposes in active user's terminal of some information to be presented in queue Or receive the specified number operated and reach the upper limit, alternatively, detecting that the effective time of the information to be presented is out of date, then may be used The information to be presented to be removed from push queue.
Optionally, when the push queue cached in program assembly is by server update, program assembly can will be to be presented Displaying situation of the information in active user's terminal is removed.
Optionally, program assembly, can also be from server other than it can get information to be presented from server Except other network sites at obtain information to be presented, for example, in the information acquisition request to be presented that application program is sent, also It may include the corresponding network address of information to be presented, it, can be with after program assembly receives the network address of the information to be presented Corresponding information to be presented is downloaded according to network address.
Optionally, in embodiments of the present invention, different display locations mark and displaying style identifications can correspond to difference Information to be presented, i.e., program assembly receive application program transmission information acquisition request to be presented after, only obtain the request The display location mark of middle carrying is corresponding with style identifications are shown, and meets the information to be pushed of pushing condition.
Step 403, the information to be presented that program assembly will acquire is pushed to the application program.
In the embodiment of the present invention, when the information to be presented for meeting pushing condition includes two or two or more, program One of Head-of-line in push queue or more than one information to be presented can be pushed to application program by component.
In practical applications, the type of information to be presented can be divided into two kinds, and one is at a certain interface of application program In the information to be presented (this type of information is properly termed as fixed position and shows information) that is shown of designated position, another kind be Before a certain showing interface of application program, (such information to be presented can for the information to be presented being shown in whole screen With referred to as splashette information).
Wherein, information, application program, which only need to get fixed position and shows the basic of information, to be shown for fixed position Data, it can the designated position in interface is shown.For example, show information for fixed position, program assembly can be with By the title (including main title, subtitle and button title etc.) of fixation position displaying information, picture address and jump Address is pushed to application program, and application program downloads corresponding picture according to picture address, and combines picture, title and jump Address generates information to be presented, and the designated position in interface is shown.
Optionally, before the information to be presented that will acquire is pushed to application program, program assembly is by information to be presented It is encapsulated in preset user interface UI component, when the information to be presented that will acquire is pushed to application program, program assembly The UI component for encapsulating information to be presented can be pushed to application program.
Optionally, program assembly also receives the configuration parameter of application program transmission, and configuration parameter includes the size of UI component With at least one of the displaying element in UI component, and UI component is configured according to configuration parameter.
Optionally, configuration parameter further includes the background image of UI component.
In embodiments of the present invention, for splashette information, splashette Information encapsulation can be entered unified UI by program assembly (User Interface, user interface) component, and the UI component for being packaged with splashette information is pushed to application program, using journey Sequence shows splashette information when showing, using the UI component.
In the scheme shown in the embodiment of the present invention, also support application program carries out personalized customization to UI component, that is, answers With program can to program assembly send configuration parameter, the configuration parameter can with the UI component of custom encapsulation splashette information, including Size, background image and displaying element of custom UI component etc..Specifically for example, when the ruler in configuration parameter including UI component When very little, program assembly can be configured to the ruler of the UI component of encapsulation splashette information according to the size for including in configuration parameter It is very little;Alternatively, program assembly can when indicating in UI component in configuration parameter comprising which element or not including which element To add or remove corresponding displaying element in UI component according to the instruction of configuration parameter, for example, showing that element specifically may be used To be the operable element such as " skipping button ", application program can be configured by configuration parameter splashette information whether can by with It triggers and skips manually in family.
Step 404, application program will show that result is sent to program assembly.
Application program is shown to information to be presented, can recorde displaying as a result, the displaying result can be wait open up Show whether successfully whether exposure and the information to be presented receive at least one of the specified operation to information.Application program exists It gets after showing result, interface can be reported by what program assembly provided, will show that result is sent to program assembly.
In one possible implementation, above-mentioned displaying result can also include other result informations, such as when displaying Long and displaying opportunity etc..
Step 405, program assembly will show that result is reported to server.
After program assembly receives the displaying result of application program transmission, it will show that result reports as server, so as to The displaying situation of the corresponding information to be presented of server statistics in the entire network, information to be presented is ranked up with this and Air control management.
Optionally, scheme shown in the embodiment of the present invention, also support application program will show that result reports as above procedure Other network platforms except the corresponding server of component.For example, program assembly can receive the registration of the application program in advance Request, the registration request is for requesting registration to report trigger condition;Whether program assembly can monitor this and report trigger condition full Foot, when this reports trigger condition to meet, program assembly sends to the application program and first reports instruction, this first reports instruction It is used to indicate the application program and the displaying result of the information to be presented is reported into specified network site.
Wherein, above-mentioned registration step can be realized by delegate method, specifically, referring to FIG. 5, it illustrates The present embodiments relate to a kind of report condition registration with triggering flow diagram.As shown in figure 5, application program 51 is preparatory Registration delegate is initiated to program assembly 52, to register trigger condition in program assembly 52, for example, some time point triggers Show reporting for result, when reaching at the time point of the registration, program assembly 52 sends opportunity triggering instruction to application program 51, After application program 51 receives the instruction, i.e., displaying result is reported to specified network site.
Wherein, this reports trigger condition can be by application program sets itself, for example, this reports trigger condition can be is System the time reach preset time point, alternatively, show result meet some requirements (such as show result item number reach certain Threshold value, alternatively, show result be designated result) etc..
Optionally, after program assembly reports instruction to application program transmission first, when the user terminal and specified net When network between network position is obstructed, program assembly can also receive the displaying of application program transmission as a result, and caching The displaying result;When the network between the user terminal and server is unobstructed, program assembly includes to application program transmission The second of the displaying result reports instruction, this second reports instruction to be used to indicate the application program for the displaying of the information to be presented As a result specified network site is reported to.
I.e. in the scheme shown in the embodiment of the present invention, when the network between user terminal and specified network site is obstructed When, program assembly can also cache application program need to be uploaded to specified network site displaying as a result, and after network is unobstructed, Support application program that will show that result is uploaded to specified network site again.
In conclusion method shown in the embodiment of the present invention, when to application program pushed information, by user terminal The unified number for obtaining successfully exposure frequency and/or receiving specified operation of program assembly except application program meets push The information to be presented of condition, and the information to be presented that will acquire is pushed to application program and is shown, i.e., it is secondary with successfully exposure Count and receive the program groups except the relevant application program for showing logic by being responsible for information displaying of number of specified operation Part controls, to improve the push effect of information to be presented.
In addition, in the scheme shown in the present invention, when the network between user terminal and server is unobstructed, by server It determines successfully exposure frequency and/or receives the information to be presented that the specified number operated meets pushing condition, to improve wait open up Show the accuracy of the displaying logic control of information, and when the network between user terminal and server is obstructed, by program groups Part voluntarily determines successfully exposure frequency and/or receives the information to be presented that the specified number operated meets pushing condition, realizes When network is obstructed, still according to the exposure frequency of information to be presented and/or the number pair of specified operation can be received The effect that the displaying of information to be presented is controlled.
In addition, program assembly also supports triggering application program to program assembly in the scheme shown in the embodiment of the present invention Except specified network site send displaying result logic, convenient for other network platforms to the to be presented of application rollouts Information is for statistical analysis.
In addition, in the scheme shown in the embodiment of the present invention, for needing to carry out the information to be presented of UI component package, journey Sequence component can support application program to UI component carry out personalized customization, improve information to be presented is shown it is flexible Property.
Using above-mentioned information to be presented as advertisement, program assembly is the SDK installed in smart phone, and server is advertising platform For, scheme shown in the above embodiment of the present invention specifically may be implemented as follows:
Advertisement is shown for fixed position, referring to FIG. 6, it is to show the one kind being related to according to an exemplary embodiment extensively Accuse cache logic schematic diagram.As shown in fig. 6, SDK receives the ad-request that application program is sent, (acquisition of information i.e. to be presented is asked Ask) after, first determine whether current time meets time interval apart from the time that last time refreshes advertising listing, or, if it needs It forces to refresh advertising listing, if judging, current time meets time interval apart from the time that last time refreshes advertising listing, alternatively, It needs to force to refresh advertising listing, then checks whether smart phone can network, if so, ad data is pulled from advertising platform, And after successfully pulling ad data, local data banked cache is updated, and local data banked cache is read into memory, and inside Deposit the advertising listing after generating sequence.
If pulling ad data failure from advertising platform, judge whether to have had read the number in local data banked cache According to memory cache, if so, read memory cache, and after being ranked up to the advertisement available in memory cache, sorted Advertising listing, if not yet read local data banked cache in data to memory cache, will be in local data banked cache Reading data obtains the advertising listing of sequence to memory cache, and after being ranked up to the advertisement available in memory cache;If interior Depositing in caching does not have available advertising listing, then pulls ad data to advertising platform when Network status is normal.
If judging, current time is unsatisfactory for time interval apart from the time that last time refreshes advertising listing, alternatively, not needing It forces to refresh advertising listing, then SDK can directly judge whether to have had read the data in local data banked cache to memory Caching obtains the advertisement column of sequence if so, reading memory cache, and after being ranked up to the advertisement available in memory cache Table, if not yet read local data banked cache in data to memory cache, by the reading data in local data banked cache To memory cache, and after being ranked up to the advertisement available in memory cache, the advertising listing of sequence is obtained.
For splashette advertisement, the general purpose module for supporting splashette advertisement is packaged in SDK, referring to FIG. 7, it is shown according to one Example property implements a kind of general purpose module frame diagram for supporting splashette advertisement exemplified.As shown in fig. 7, the general purpose module includes advertisement Obtain module, advertisement pushing module, configuration management module and UI component;Wherein, advertisement obtain module include advertisement pull and Cache interface and picture resource downloader, which pulls and cache interface user from advertising platform pulls splashette advertisement, picture Resource downloading device is used for from the other positions downloading advertising data except advertising platform, which is that application program is informed Network site, " ad data source " in corresponding diagram 7, advertisement obtain after module gets advertisement available, advertisement available are mentioned Supply advertisement pushing module.Configuration management module is used to receive the configuration modification request of application program, and is asked according to configuration modification It asks to modify the configuration of UI component, for example, application program is supported to modify the displaying of splashette advertisement by LaunchConfig method Duration and interval time etc., and, which element in the UI component of allocating default shows which element is not shown;UI group Part can also be customized by application program, i.e., on the basis of the UI component that default provides, the content that addition application program defines, Such as LOGO mark or background image etc..Advertisement pushing module is used to push the sudden strain of a muscle being encapsulated in UI component to application program Shield advertisement, wherein when push splashette advertisement, SDK is by calling the show method of LaunchManager to push splashette advertisement, together When, advertisement pushing module can also receive the ad data source that application program reports and splashette operation, and (i.e. user is to using journey The operation for the splashette advertisement that sequence is shown), and, triggering application program reports displaying as a result, such as to finger to specified network site Determine network site to report displaying duration, displaying opportunity, whether expose and whether receive and specify operation etc..Specifically, wide Accuse includes splashette operation note unit, individual cultivation recording unit and splashette manager in pushing module, wherein splashette behaviour The splashette reported for records application program of noting down operates, configuration of the individual cultivation record for records application program modification Parameter, splashette manager is for splashette advertisement pushing, the reception in ad data source and reports triggering.Wherein, on above-mentioned In report triggering logic, application program can register trigger condition to splashette manager by delegate method, so that splashette For manager when meeting trigger condition, triggering application program reports the displaying result of splashette advertisement to specified network site.
Wherein, for splashette advertisement, SDK can be pulled in advance and caching ad data, and ad data is encapsulated in UI In component, so as in application requests, in time to application program and you think that push, wherein splashette advertisement pulls Method may include: didFinishLaunchingWithOptions method, the side applicationDidBecomeActive Method, and backstage pull (including hotspot method), also, SDK, after pulling ad data, automatic downloads ad is corresponding Picture resource.
Referring to FIG. 8, it is a kind of splashette advertising display flow diagram shown according to an exemplary embodiment.Such as figure Shown in 8, after SDK pulls splashette ad data, judge whether application program needs to show that (ratio is such as whether receive for splashette advertisement The request for the acquisition splashette advertisement that application program is sent), if so, obtaining locally available splashette advertisement, (i.e. SDK is corresponding wide Accuse the splashette advertisement that platform provides), and when judging to need using the splashette advertisement, UI group is encapsulated in application program transmission The splashette advertisement in part, if application program does not need to show the splashette advertisement that this is locally available, SDK is sent to application program What the application program needed to show, the advertisement being encapsulated in UI component is (corresponding to the ad data source that i.e. application program reports Splashette advertisement), after the splashette advertisement for judging to receive SDK push, backstage prepares to show the splashette advertisement application program, And be shown when splashette advertising display opportunity arrives, it is shown after response is clicked and the operation such as perhaps skips or reaching After duration, terminate advertising display.
Following is apparatus of the present invention embodiment, can be used for executing embodiment of the present invention method.For apparatus of the present invention reality Undisclosed details in example is applied, embodiment of the present invention method is please referred to.
Referring to FIG. 9, it is a kind of block diagram of device for pushing information to be presented shown according to an exemplary embodiment. The device of push information to be presented can be embodied as the user in system shown in Figure 1 by way of hardware or soft or hard combination Terminal 120 it is all or part of.The device of push information to be presented may include:
First request receiving module 901, the information acquisition request to be presented sent for receiving the application program;
Data obtaining module 902, for obtaining the information to be presented for meeting pushing condition, the pushing condition includes Effective displaying number of the information to be presented is not more than preset frequency threshold value, and effective displaying number includes successfully exposing Number and receive at least one of the number of specified operation;
Info push module 903, the information to be presented for will acquire are pushed to the application program.
Optionally, the data obtaining module, for when the network between the user terminal and server is unobstructed, from The server obtains the information to be presented for meeting the first pushing condition;
First pushing condition includes: total effective displaying number of the information to be presented no more than first several threshold Value.
Optionally, the data obtaining module, for when the network between the user terminal and server is obstructed, The information to be presented for meeting the second pushing condition is obtained from the information that the user terminal is locally stored;
Second pushing condition include: the information to be presented the user terminal local effective displaying number not Greater than the second frequency threshold value.
Optionally, described device further include:
Second request receiving module, for receiving the registration request of the application program, the registration request is for requesting Registration reports trigger condition;
First indicating module, for when it is described report trigger condition to meet when, send and first report to the application program Instruction, described first report instruction be used to indicate the application program displaying result of the information to be presented is reported to it is specified Network site;
Wherein, the displaying result includes: that successfully whether exposure and the information to be presented are the information to be presented It is no to receive at least one of described specified operation.
Optionally, described device further include:
As a result receiving module, for receiving when the network between the user terminal and specified network site is obstructed The displaying result that the application program is sent;
Cache module, for caching the displaying result;
Second indicating module, for when the network between the user terminal and specified network site is unobstructed, to described Application program, which is sent, shows that the second of result reports instruction comprising described, and described second, which reports instruction to be used to indicate, described applies journey The displaying result of the information to be presented is reported to specified network site by sequence.
Optionally, described device further include:
Package module, the information to be presented for will acquire in the info push module are pushed to the application Before program, by the Information encapsulation to be presented in preset user interface UI component;
The info push module, it is described using journey for the UI component for encapsulating the information to be presented to be pushed to Sequence.
In conclusion device shown in the embodiment of the present invention, when to application program pushed information, by user terminal The unified number for obtaining successfully exposure frequency and/or receiving specified operation of program assembly except application program meets push The information to be presented of condition, and the information to be presented that will acquire is pushed to application program and is shown, i.e., it is secondary with successfully exposure Count and receive the program groups except the relevant application program for showing logic by being responsible for information displaying of number of specified operation Part controls, to improve the push effect of information to be presented.
The embodiment of the invention also provides a kind of computer readable storage medium including instruction, depositing for example including instruction Equipment is stored up, is stored at least one instruction, at least one section of program, code set or instruction set in the storage medium, above-mentioned at least one Item instruction, at least one section of program, code set or instruction set can be executed by the processor of user terminal to complete each reality of the present invention The method for applying push information to be presented shown in example.For example, the non-transitorycomputer readable storage medium can be ROM, Random access memory (RAM), CD-ROM, tape, floppy disk and optical data storage devices etc..
Figure 10 is a kind of structural schematic diagram of user terminal 1000 shown according to an exemplary embodiment.The present invention is implemented User terminal 1000 in example may include one or more following component parts: for executing computer program instructions to complete The processor of various processes and method, for information and storage program instruction random access memory (RAM) and read-only memory (ROM), for storing data with the memory of information, I/O equipment, interface, antenna etc..Specifically:
User terminal 1000 may include RF (Radio Frequency, radio frequency) circuit 1010, memory 1020, input Unit 1030, display unit 1040, sensor 1050, voicefrequency circuit 1060, WiFi (wireless fidelity, wireless guarantor Very) the components such as module 1070, processor 1080, power supply 1082, camera 1090.It will be understood by those skilled in the art that Figure 10 Shown in user terminal structure do not constitute the restriction to user terminal, may include than illustrating more or fewer components, Perhaps certain components or different component layouts are combined.
It is specifically introduced below with reference to each component parts of the Figure 10 to user terminal 1000:
RF circuit 1010 can be used for receiving and sending messages or communication process in, signal sends and receivees, particularly, by base station After downlink information receives, handled to processor 1080;In addition, the data for designing uplink are sent to base station.In general, RF circuit packet Include but be not limited to antenna, at least one amplifier, transceiver, coupler, LNA (Low Noise Amplifier, low noise Amplifier), duplexer etc..In addition, RF circuit 1010 can also be communicated with network and other equipment by wireless communication.The nothing Any communication standard or agreement, including but not limited to GSM (Global System of Mobile can be used in line communication Communication, global system for mobile communications), GPRS (General Packet Radio Service, general packet without Line service), CDMA (Code Division Multiple Access, CDMA), WCDMA (Wideband Code Division Multiple Access, wideband code division multiple access), LTE (Long Term Evolution, long term evolution), electronics Mail, SMS (Short Messaging Service, short message service) etc..
Memory 1020 can be used for storing software program and module, and processor 1080 is stored in memory by operation 1020 software program and module, thereby executing the various function application and data processing of user terminal 1000.Memory 1020 can mainly include storing program area and storage data area, wherein storing program area can storage program area, at least one function Application program needed for energy (such as sound-playing function, image player function etc.) etc.;Storage data area can be stored according to user Terminal 1000 uses created data (such as audio data, phone directory etc.) etc..In addition, memory 1020 may include height Fast random access memory, can also include nonvolatile memory, a for example, at least disk memory, flush memory device, Or other volatile solid-state parts.
Input unit 1030 can be used for receiving the number or character information of input, and generate the use with user terminal 1000 Family setting and the related key signals input of function control.Specifically, input unit 1030 may include touch panel 1031 and Other input equipments 1032.Touch panel 1031, also referred to as touch screen collect the touch operation of user on it or nearby (for example user uses any suitable objects or attachment such as finger, stylus on touch panel 1031 or in touch panel 1031 Neighbouring operation), and corresponding attachment device is driven according to preset formula.Optionally, touch panel 1031 may include Both touch detecting apparatus and touch controller.Wherein, the touch orientation of touch detecting apparatus detection user, and detect touching Operation bring signal is touched, touch controller is transmitted a signal to;Touch controller receives touch letter from touch detecting apparatus Breath, and is converted into contact coordinate, then give processor 1080, and can receive order that processor 1080 is sent and be held Row.Furthermore, it is possible to realize touch panel 1031 using multiple types such as resistance-type, condenser type, infrared ray and surface acoustic waves.It removes Touch panel 1031, input unit 1030 can also include other input equipments 1032.Specifically, other input equipments 1032 It can include but is not limited to physical keyboard, function key (such as volume control button, switch key etc.), trace ball, mouse, operation One of bar etc. is a variety of.
Display unit 1040 can be used for showing information input by user or the information and user terminal that are supplied to user 1000 various menus.Display unit 1040 may include display panel 1041, optionally, can use LCD (Liquid Crystal Display, liquid crystal display), OLED (Organic Light-Emitting Diode, Organic Light Emitting Diode) Etc. forms configure display panel 1041.Further, touch panel 1031 covers display panel 1041, when touch panel 1031 After detecting touch operation on it or nearby, processor 1080 is sent to determine the type of touch event, is followed by subsequent processing Device 1080 provides corresponding visual output according to the type of touch event on display panel 1041.Although in Figure 10, touch-control Panel 1031 and display panel 1041 are the input and input function for realizing user terminal 1000 as two independent components, But in some embodiments it is possible to touch panel 1031 is integrated with display panel 1041 and realizes the defeated of user terminal 1000 Enter and output function.
User terminal 1000 may also include at least one sensor 1050, for example, gyro sensor, magnetic induction sensor, Optical sensor, motion sensor and other sensors.Specifically, optical sensor may include ambient light sensor and close sensing Device, wherein ambient light sensor can adjust the brightness of display panel 1041 according to the light and shade of ambient light, and proximity sensor can When user terminal 1000 is moved in one's ear, display panel 1041 and/or backlight are closed.As a kind of motion sensor, add Velocity sensor can detect all directions on (generally three axis) acceleration size, can detect that when static gravity size and Direction can be used to identify application (such as horizontal/vertical screen switching, dependent game, magnetometer pose calibrating), the vibration of user terminal posture Dynamic identification correlation function (such as pedometer, percussion) etc.;Barometer, the hygrometer, temperature that can also configure as user terminal 1000 The other sensors such as meter, infrared sensor are spent, details are not described herein.
Voicefrequency circuit 1060, loudspeaker 1081, microphone 1062 can provide the audio between user and user terminal 1000 Interface.Electric signal after the audio data received conversion can be transferred to loudspeaker 1061, by loudspeaker by voicefrequency circuit 1060 1061 are converted to voice signal output;On the other hand, the voice signal of collection is converted to electric signal by microphone 1062, by audio Circuit 1060 is converted to audio data after receiving, then by after the processing of audio data output processor 1080, through RF circuit 1010 with It is sent to such as another user terminal, or audio data is exported to memory 1020 to be further processed.
WiFi belongs to short range wireless transmission technology, and user terminal 1000 can help user to receive by WiFi module 1070 It sends e-mails, browse webpage and access streaming video etc., it provides wireless broadband internet access for user.Although figure 10 show WiFi module 1070, but it is understood that, and it is not belonging to must be configured into for user terminal 1000, completely may be used To be omitted in the range for not changing disclosed essence as needed.
Processor 1080 is the control centre of user terminal 1000, utilizes various interfaces and the entire user terminal of connection Various pieces, by running or execute the software program and/or module that are stored in memory 1020, and call and be stored in Data in memory 1020 execute the various functions and processing data of user terminal 1000, to carry out to user terminal whole Body monitoring.Optionally, processor 1080 may include one or more processing units;Preferably, processor 1080 can integrate application Processor and modem processor, wherein the main processing operation system of application processor, user interface and application program etc., Modem processor mainly handles wireless communication.It is understood that above-mentioned modem processor can not also be integrated into In processor 1080.
User terminal 1000 further includes the power supply 1082 (such as battery) powered to all parts, it is preferred that power supply can be with It is logically contiguous by power-supply management system and processor 1080, thus by power-supply management system realize management charging, electric discharge, with And the functions such as power managed.
Camera 1090 is generally by groups such as camera lens, imaging sensor, interface, digital signal processor, CPU, display screens At.Wherein, camera lens is fixed on the top of imaging sensor, can change focusing by manually adjusting camera lens;Imaging sensor It is equivalent to " film " of traditional camera, is the heart of camera collection image;Interface is used for camera using winding displacement, plate to plate Connector, spring connection type are connect with user terminal mainboard, and the image of acquisition is sent to the memory 1020;Number Signal processor is handled by image of the mathematical operation to acquisition, and the analog image of acquisition is converted to digital picture and is led to It crosses interface and is sent to memory 1020.
Although being not shown, user terminal 1000 can also be including bluetooth module etc., and details are not described herein.
User terminal 1000 further includes having memory, in the memory in addition to including one or more processor 1080 Be stored at least one instruction, at least one section of program, code set or instruction set, above-mentioned at least one instruction, at least one section of program, Code set or instruction set are loaded by processor and are executed to realize all or part of step in method as shown in Figure 4 above.
This application is intended to cover any variations, uses, or adaptations of each embodiment of the present invention, these modifications, Purposes or adaptive change follow the general principle of each embodiment of the present invention and not public including each embodiment of the present invention The common knowledge or conventional techniques in the art opened.The description and examples are only to be considered as illustrative, this hair The protection scope of bright each embodiment is indicated by the following claims.
It should be understood that each embodiment of the present invention is not limited to the essence for being described above and being shown in the accompanying drawings True structure, and various modifications and changes may be made without departing from the scope thereof.The range of each embodiment of the present invention is by appended Claim limit.

Claims (14)

1. a kind of method for pushing information to be presented, which is characterized in that the method is applied to be equipped with the user of application program In terminal, which comprises
Receive the information acquisition request to be presented that the application program is sent;
The information to be presented for meeting pushing condition is obtained, the pushing condition includes effective displaying of the information to be presented Number is not more than preset frequency threshold value, and effective displaying number includes the number successfully exposed and receives specified operation At least one of number;
The information to be presented that will acquire is pushed to the application program.
2. the method according to claim 1, wherein described obtain the letter to be presented for meeting pushing condition Breath, comprising:
When the network between the user terminal and server is unobstructed, is obtained from the server and meet the first pushing condition The information to be presented;
First pushing condition includes: total effective displaying number of the information to be presented no more than the first frequency threshold value.
3. the method according to claim 1, wherein described obtain the letter to be presented for meeting pushing condition Breath, comprising:
When the network between the user terminal and server is obstructed, obtained from the information that the user terminal is locally stored Take the information to be presented for meeting the second pushing condition;
Second pushing condition includes: that effective displaying number of the information to be presented in the user terminal local is not more than Second frequency threshold value.
4. the method according to claim 1, wherein the method also includes:
The registration request of the application program is received, the registration request is for requesting registration to report trigger condition;
When it is described report trigger condition to meet when, sent to the application program and first report instruction, described first reports instruction It is used to indicate the application program and the displaying result of the information to be presented is reported into specified network site;
Wherein, the displaying result includes: that successfully whether exposure and the information to be presented connect the information to be presented Receive at least one of described specified operation.
5. according to the method described in claim 4, it is characterized in that, the method also includes:
When the network between the user terminal and specified network site is obstructed, the described of the application program transmission is received Show result;
Cache the displaying result;
When the network between the user terminal and specified network site is unobstructed, sending to the application program includes the exhibition Show that the second of result reports instruction, described second reports instruction to be used to indicate the application program for the exhibition of the information to be presented Show that result reports to the specified network site.
6. the method according to claim 1, wherein the method also includes:
Before the information to be presented that will acquire is pushed to the application program, by the Information encapsulation to be presented pre- If user interface UI component in;
The information to be presented that will acquire is pushed to the application program, comprising:
The UI component for encapsulating the information to be presented is pushed to the application program.
7. a kind of device for pushing information to be presented, which is characterized in that described device is applied to be equipped with the user of application program In terminal, described device includes:
First request receiving module, the information acquisition request to be presented sent for receiving the application program;
Data obtaining module, for obtaining the information to be presented for meeting pushing condition, the pushing condition include it is described to Show that effective displaying number of information is not more than preset frequency threshold value, effective displaying number includes the number successfully exposed And receive at least one of the number of specified operation;
Info push module, the information to be presented for will acquire are pushed to the application program.
8. device according to claim 7, which is characterized in that
The data obtaining module, for when the network between the user terminal and server is unobstructed, from the server Obtain the information to be presented for meeting the first pushing condition;
First pushing condition includes: total effective displaying number of the information to be presented no more than the first frequency threshold value.
9. device according to claim 7, which is characterized in that
The data obtaining module, for when the network between the user terminal and server is obstructed, from the user The information to be presented for meeting the second pushing condition is obtained in the information of terminal local storage;
Second pushing condition includes: that effective displaying number of the information to be presented in the user terminal local is not more than Second frequency threshold value.
10. device according to claim 7, which is characterized in that described device further include:
Second request receiving module, for receiving the registration request of the application program, the registration request is for requesting registration Report trigger condition;
First indicating module, for when it is described report trigger condition to meet when, sent to the application program and first report instruction, Described first, which reports instruction to be used to indicate the application program, reports to specified network for the displaying result of the information to be presented Position;
Wherein, the displaying result includes: that successfully whether exposure and the information to be presented connect the information to be presented Receive at least one of described specified operation.
11. device according to claim 10, which is characterized in that described device further include:
As a result receiving module, for when the network between the user terminal and specified network site is obstructed, described in reception The displaying result that application program is sent;
Cache module, for caching the displaying result;
Second indicating module, for when the network between the user terminal and specified network site is unobstructed, to the application Program, which is sent, shows that the second of result reports instruction comprising described, and described second reports instruction to be used to indicate the application program will The displaying result of the information to be presented reports to specified network site.
12. device according to claim 7, which is characterized in that described device further include:
Package module, the information to be presented for will acquire in the info push module are pushed to the application program Before, by the Information encapsulation to be presented in preset user interface UI component;
The info push module, for the UI component for encapsulating the information to be presented to be pushed to the application program.
13. a kind of user terminal, which is characterized in that the user terminal includes processor and memory, is deposited in the memory Contain at least one instruction, at least one section of program, code set or instruction set, at least one instruction, at least one section of journey Sequence, the code set or instruction set are loaded by the processor and are executed to realize the push as described in claim 1 to 6 is any The method of information to be presented.
14. a kind of computer readable storage medium, which is characterized in that be stored at least one instruction, extremely in the storage medium Few one section of program, code set or instruction set, at least one instruction, at least one section of program, the code set or the instruction The method that collection is loaded by the processor and executed to realize the push information to be presented as described in claim 1 to 6 is any.
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