CN105338071A - Information pushing method and device - Google Patents
Information pushing method and device Download PDFInfo
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- CN105338071A CN105338071A CN201510666122.9A CN201510666122A CN105338071A CN 105338071 A CN105338071 A CN 105338071A CN 201510666122 A CN201510666122 A CN 201510666122A CN 105338071 A CN105338071 A CN 105338071A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0255—Targeted advertisements based on user history
Abstract
The embodiment of the invention discloses an information pushing method and device, relating to the technical field of Internet, wherein the method comprises the following steps: receiving an information pushing request aiming at a target information display template; obtaining information conversion rates corresponding to all information display positions of the target information display template in a first preset time period; obtaining the display times of each information display position of the target information display template for displaying each piece of information in the preset information base in a second preset time period; according to the obtained information conversion rate and the obtained display times, estimating a recommendation coefficient of each piece of information in a preset information base when each information display position in the target information display template is displayed; determining information to be pushed of each information display position of the target information display template from a preset information base according to the estimated recommendation coefficient; and pushing the determined information to be pushed. The scheme provided by the embodiment of the invention is applied to information pushing, and the information display characteristics of each information display position are considered.
Description
Technical field
The present invention relates to Internet technical field, particularly a kind of information-pushing method and device.
Background technology
Along with the fast development of network technology, network user's cumulative year after year, businessman more and more tends to throw in advertisement by Internet channel in view of the situation.
In prior art, during the demand advertisement of Virtual network operator according to businessman, consider that the same advertising message of frequent propelling movement easily causes user to produce the factors such as " being weary of " mood to this advertisement, the displaying number of times of each advertisement can be added up under normal circumstances, then determine to treat advertisement according to the displaying number of times of each advertisement, and carry out advertisement pushing.Such as, judge whether the displaying number of times of an advertisement is greater than default displaying frequency threshold value, if be greater than, then reduce this advertisement and be confirmed as probability treating advertisement etc.
Application aforesaid way carries out advertisement pushing, effectively can control the number of times pushing each advertisement to user.But, under normal circumstances, businessman and operator have different propelling movement demands for each advertisement, such as, require that the clicking rate of advertisement reaches a certain threshold value, advertisement is reached a certain threshold value etc. by the probability of successful implementation, in addition, when an advertising display page comprises multiple advertisement show position, user is generally different to the attention rate of these advertisement positions, some advertisement positions are than being easier to the attention causing user, the attention rate of user to these advertisement positions is higher, thus the clicking rate of institute's display advertisement of these advertisement positions is higher, when showing that number of times is identical, easily can meet the advertisement pushing demand of businessman and operator, on the contrary, the more difficult attention causing user of some advertisement positions, the attention rate of user to these advertisement positions is lower, thus these advertisement positions clicking rate of advertisement of showing is lower, when showing that number of times is identical, not easily meet the advertisement pushing demand of businessman and operator, so, when application aforesaid way carries out information pushing, the feature of each advertisement position self cannot be taken into account, be unfavorable for the advertisement pushing demand meeting businessman and operator, poor user experience.
Summary of the invention
The embodiment of the invention discloses a kind of information-pushing method and device, to take into account the feature of information display position when information pushing, improve Consumer's Experience.
For achieving the above object, the embodiment of the invention discloses a kind of information-pushing method, described method comprises:
Receive the information pushing request showing template for target information, wherein, described target information shows that template comprises at least one information display position;
Obtain described target information in the first preset period of time and show the information transferring rate of each information display position correspondence of template, wherein, described information transferring rate is for representing that in described first preset period of time, described target information shows that the information of showing an information display position of template is by the probability of successful implementation;
Obtain described target information in the second preset period of time and show that the displaying number of times of each information in presupposed information storehouse is shown in each information display position of template;
According to obtained information transferring rate and the displaying number of times obtained, estimate the recommendation coefficient of each bar information when described target information shows each information display position displaying in template in described default information bank;
According to the recommendation coefficient estimated, from described default information bank, determine the information to be pushed of each information display position showing template for described target information;
Push determined information to be pushed.
In a kind of specific implementation of the present invention, in described information pushing request, carry the mark of targeted customer;
After the described information pushing request received for target information displaying template, also comprise:
To obtain in the 3rd preset period of time the displaying number of times of information in the described default information bank shown to described targeted customer and each article of information;
According to the displaying number of times of obtained each bar information, from obtained information, screening shows that number of times is greater than the information of default displaying frequency threshold value;
The recommendation coefficient that described basis is estimated, from described default information bank, determine the information to be pushed of each information display position showing template for described target information, comprising:
According to the recommendation coefficient estimated, from the information that screening obtains, determine the information to be pushed of each information display position showing template for described target information.
In a kind of specific implementation of the present invention, described according to obtained information transferring rate and the displaying number of times obtained, estimate the recommendation coefficient of each bar information when described target information shows each information display position displaying in template in described default information bank, comprising:
According to the conversion ratio regulation rule preset, obtained information transferring rate is adjusted;
Calculate described target information according to following formula and show that the displaying frequency of each information in described presupposed information storehouse is shown in each information display position of template,
F＝C*W，
Wherein, F represents that described target information shows that arbitrary information display position S of template shows the displaying frequency of arbitrary information I in described presupposed information storehouse, C represents that in described second preset period of time, described information display position S shows the displaying number of times of described information I, and W represents the information transferring rate after the adjustment of described information display position S;
According to the displaying frequency calculated, estimate the recommendation coefficient of each bar information when described target information shows each information display position displaying in template in described default information bank.
In a kind of specific implementation of the present invention, the described conversion ratio regulation rule according to presetting, adjusts obtained information transferring rate, comprising:
Determine the maximum of T of obtained information transferring rate
max;
According to the information transferring rate that following formula adjustment obtains,
T’＝T/T
max，
Wherein, T represents obtained arbitrary information transferring rate, and T ' represents the information transferring rate after the adjustment of information transferring rate T.
In a kind of specific implementation of the present invention, the recommendation coefficient that described basis is estimated, from described default information bank, determine the information to be pushed of each information display position showing template for described target information, comprising:
Show the priority order from high to low of each information display position of template according to the described target information preset, from described default information bank, determine that described target information shows the information to be pushed of arbitrary information display position I in template in such a way:
To estimating in the described default information bank that obtains the recommendation coefficient of each bar information when described information display position I shows according to order sequence from high to low;
According to the recommendation coefficient after sequence, select to recommend coefficient the highest in described default information bank and be not confirmed as out of Memory to show that the information of the information to be pushed of position is the information to be pushed of described information display position I.
For achieving the above object, the embodiment of the invention discloses a kind of information push-delivery apparatus, described device comprises:
Push request receiving module, for receiving the information pushing request showing template for target information, wherein, described target information shows that template comprises at least one information display position;
Information transferring rate obtains module, the information transferring rate of each information display position correspondence of template is shown for obtaining described target information in the first preset period of time, wherein, described information transferring rate is for representing that in described first preset period of time, described target information shows that the information of showing an information display position of template is by the probability of successful implementation;
Showing that number of times obtains module, showing that the displaying number of times of each information in presupposed information storehouse is shown in each information display position of template for obtaining described target information in the second preset period of time;
Recommend coefficient to estimate module, for according to obtained information transferring rate and the displaying number of times obtained, estimate the recommendation coefficient of each bar information when described target information shows each information display position displaying in template in described default information bank;
Pushed information determination module, for according to the recommendation coefficient estimated, determines the information to be pushed of each information display position showing template for described target information from described default information bank;
Info push module, for pushing determined information to be pushed.
In a kind of specific implementation of the present invention, in described information pushing request, carry the mark of targeted customer;
Described device also comprises:
Information and show that number of times obtains module, for after described propelling movement request receiving module receives information pushing request, to obtain in the 3rd preset period of time the displaying number of times of information in the described default information bank shown to described targeted customer and each article of information;
Information sifting module, for the displaying number of times according to obtained each bar information, from obtained information, screening shows that number of times is greater than the information of default displaying frequency threshold value;
Described pushed information determination module, specifically for according to the recommendation coefficient estimated, determines the information to be pushed of each information display position showing template for described target information from the information that screening obtains.
In a kind of specific implementation of the present invention, described recommendation coefficient estimates module, comprising:
Information transferring rate adjustment submodule, for according to the conversion ratio regulation rule preset, adjusts obtained information transferring rate;
Show frequency calculating sub module, show that the displaying frequency of each information in described presupposed information storehouse is shown in each information display position of template for calculating described target information according to following formula,
F＝C*W，
Wherein, F represents that described target information shows that arbitrary information display position S of template shows the displaying frequency of arbitrary information I in described presupposed information storehouse, C represents that in described second preset period of time, described information display position S shows the displaying number of times of described information I, and W represents the information transferring rate after the adjustment of described information display position S;
Recommend coefficient to estimate submodule, for according to the displaying frequency calculated, estimate the recommendation coefficient of each bar information when described target information shows each information display position displaying in template in described default information bank.
In a kind of specific implementation of the present invention, described information transferring rate adjustment submodule, comprising:
Maximum determining unit, for determining the maximum of T of obtained information transferring rate
max;
Information transferring rate adjustment unit, for the information transferring rate obtained according to following formula adjustment,
T’＝T/T
max，
Wherein, T represents obtained arbitrary information transferring rate, and T ' represents the information transferring rate after the adjustment of information transferring rate T.
In a kind of specific implementation of the present invention, described pushed information determination module, specifically for showing the priority order from high to low of each information display position of template according to the described target information preset, from described default information bank, determine that described target information shows the information to be pushed of arbitrary information display position I in template;
Described pushed information determination module, comprising:
Recommend coefficient sorting sub-module, for estimating in the described default information bank that obtains the recommendation coefficient of each bar information when described information display position I shows according to order sequence from high to low;
Information to be pushed determination submodule, for according to the recommendation coefficient after sequence, selects to recommend coefficient the highest in described default information bank and is not confirmed as out of Memory to show that the information of the information to be pushed of position is the information to be pushed of described information display position I.
As seen from the above, in the scheme that the embodiment of the present invention provides, receive after showing the information pushing request of template for target information, obtain described target information in the first preset period of time and show the information transferring rate of each information display position correspondence of template, and the displaying number of times of each information in presupposed information storehouse is shown in each information display position obtaining the second preset period of time internal object information display template, again according to obtained information transferring rate and the displaying number of times obtained, estimate the recommendation coefficient of each bar information when target information shows each information display position displaying in template in default information bank, according to estimating the recommendation coefficient obtained, the information to be pushed of each information display position showing template for target information is determined from the information bank preset, and push determined information to be pushed.Compared with prior art, in the scheme that the embodiment of the present invention provides, when determining information to be pushed, consider the information transferring rate that target information shows each information display position correspondence in template, but not the simple displaying number of times only considering information, therefore, taken into account the feature of information display position, improve Consumer's Experience.
Accompanying drawing explanation
In order to be illustrated more clearly in the embodiment of the present invention or technical scheme of the prior art, be briefly described to the accompanying drawing used required in embodiment or description of the prior art below, apparently, accompanying drawing in the following describes is only some embodiments of the present invention, for those of ordinary skill in the art, under the prerequisite not paying creative work, other accompanying drawing can also be obtained according to these accompanying drawings.
The schematic flow sheet of a kind of information-pushing method that Fig. 1 provides for the embodiment of the present invention;
The schematic flow sheet of the another kind of information-pushing method that Fig. 2 provides for the embodiment of the present invention;
The structural representation of a kind of information push-delivery apparatus that Fig. 3 provides for the embodiment of the present invention;
The structural representation of the another kind of information push-delivery apparatus that Fig. 4 provides for the embodiment of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, be clearly and completely described the technical scheme in the embodiment of the present invention, obviously, described embodiment is only the present invention's part embodiment, instead of whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art, not making the every other embodiment obtained under creative work prerequisite, belong to the scope of protection of the invention.
The schematic flow sheet of a kind of information-pushing method that Fig. 1 provides for the embodiment of the present invention, the method comprises:
S101: receive the information pushing request showing template for target information.
Those skilled in the art are understandable that, in above-mentioned information pushing request ask push information can be advertising message, news information, weather forecast information etc., the application does not limit this.
When client shows to user the information that server pushes, can show to user with different patterns, concrete, a displayed page once only can show an information to user, a displayed page once also can show many information to user, wherein, when a displayed page shows many information to user, these information can also show in different forms, such as, when showing two information to user in a displayed page, can with upper and lower mould formula, left and right pattern is shown to user, when a displayed page shows nine information to user, can show etc. to user with nine grids pattern.
Based on foregoing description, when can be understood as client to user's exhibition information, be show based on different information display templates, the information pushing request that therefore server receives is the information pushing request relevant to information display template.
According to foregoing description, those skilled in the art are it is easily understood that target information shows that template comprises at least one information display position.
In addition, above-mentioned target information shows that template can be make an appointment between client and server, also can be that client is determined when sending information pushing request to server as the case may be, such as, client is determined according to the selection operation of user, client according to the current content play determine etc., the application do not limit target information show template specifically determine form.
S102: the information transferring rate obtaining each information display position correspondence of the first preset period of time internal object information display template.
Wherein, above-mentioned information transferring rate for the information that represents an information display position of the first preset period of time internal object information display template and show by the probability of successful implementation.
Concrete, in conjunction with different application scenarioss, information can be had different understanding by the concrete meaning of successful implementation, such as,
When the information that information display position is shown is application message, information by successful implementation can be understood as user by information display position the application message of showing be mounted to client;
When the information that information display position is shown is Commdity advertisement, information by successful implementation can be understood as user successfully buy information display position the commodity shown;
When the information that information display position is shown is news information, information by successful implementation can be understood as user by click information show position the news information details of having checked this news of showing etc.
It should be noted that, the application is just described for above-mentioned, and in practical application, information is not merely existed above-mentioned several situation by the concrete meaning of successful implementation.
Understandable, obtain the mode that can be read data when target information shows the information transferring rate of each information display position correspondence of template by the file directly preset from server to obtain, wherein, the file preset is for storing the information transferring rate of each information display position correspondence, further, in this case, the information transferring rate of each information display position correspondence recorded in default file that need upgrade in time according to the situation of server push carry information, the accuracy of the information transferring rate of each information display position correspondence at every turn obtained with Deterministic service device.
In addition, server only can also record the displaying number of times of each information display position institute exhibition information and this information display position institute exhibition information by the number of times of successful implementation, when obtaining the information transferring rate of each information display position correspondence of target information displaying template, first obtain the displaying number of times of each information display position exhibition information and this information display position institute exhibition information by the number of times of successful implementation, then calculate the information transferring rate of each information display position according to obtained above-mentioned information.
S103: the displaying number of times of each information in presupposed information storehouse is shown in each information display position obtaining the second preset period of time internal object information display template.
It should be noted that, the second above-mentioned preset period of time can be equal with aforesaid first preset period of time, also can be unequal, the application does not limit this, optionally, the first preset period of time can be the period of current time to current time first 15 days correspondences, and the second preset period of time can be the period of current time to current time first 2 days correspondences, preferably, the second preset period of time is less than the first preset period of time.
S104: according to obtained information transferring rate and the displaying number of times obtained, estimates the recommendation coefficient of each bar information when target information shows each information display position displaying in template in default information bank.
Because the viewing by people is accustomed to, the impact of the factors such as the position of information display position, under normal circumstances, to target information, user shows that the attention rate of each information display position in template is different, some information display bit comparisons easily cause the attention of user, the attention rate of user to these information display positions is higher, thus the information transferring rate of institute's exhibition information of these information display positions is general higher, when showing that number of times is identical, easily can meet the information pushing demand of businessman and operator, on the contrary, the more difficult attention causing user in some information display positions, the attention rate of user to these information display positions is lower, thus the information transferring rate of information shown of these information display positions is general lower, when showing that number of times is identical, not easily expire the information pushing demand of businessman and operator.
In light of this situation, in the present embodiment when the recommendation coefficient of comformed information, consider the information transferring rate of each information display position correspondence, with reference to above-mentioned situation, estimate in the process of recommendation coefficient of information, the relation between each parameter is summarized as follows:
Suppose, the information transferring rate that information display position S1 is corresponding is greater than information transferring rate corresponding to information display position S2,
Information X is when the displaying number of times that information display position S1 shows is N1, and the recommendation coefficient of information X when information display position S1 shows obtained through estimation is Y;
Information X is when the displaying number of times that information display position S2 shows is N2, and the recommendation coefficient of information X when information display position S2 shows obtained through estimation is Y;
In this case, N1 is less than N2.
Therefore, add the information transferring rate of each information display position correspondence in the process of the recommendation coefficient of comformed information after, make it possible to the information pushed targetedly according to the feature of information display position in default information bank.
Concrete, can according to the logistic regression algorithm preset, the recommendation coefficient of each bar information when target information shows each information display position displaying in template in the information bank that estimation is preset, the information transferring rate obtained and institute obtain displaying number of times as the input parameter of above-mentioned default logistic regression algorithm, in addition, can also using the input of the information such as the geographical position of the sex of the mark of the mark of information, user, user, user as the logistic regression algorithm preset.
In addition, according to the relational expression preset, computing can also be carried out to obtained information transferring rate and the displaying number of times obtained, using the input parameter of operation result as the logistic regression algorithm preset.
S105: according to the recommendation coefficient estimated, determines the information to be pushed of each information display position showing template for target information from the information bank preset.
S106: push determined information to be pushed.
In order to provide preferably Consumer's Experience to user, when carrying out information pushing, target information shows that the information to be pushed of each information display position of template should be different, Given this, in the better implementation of one of the present invention, according to the recommendation coefficient estimated, when determining to show the information to be pushed of each information display position of template for target information from the information bank preset, the priority order from high to low of each information display position of template can be shown according to the target information preset, from the information bank preset, determine that target information shows the information to be pushed of arbitrary information display position I in template in such a way:
To estimate obtain preset information bank in the recommendation coefficient of each bar information when information display position I shows according to from high to low order sort;
According to the recommendation coefficient after sequence, select to recommend coefficient the highest in the information bank preset and be not confirmed as out of Memory to show that the information of the information to be pushed of position is the information to be pushed of information display position I.
Target information shows that the priority of each information display position of template can be determine according to the price of each information display position exhibition information, such as, the priority arranging the higher information display position of price is higher, certainly, target information shows that the priority of each information display position of template can also be determined according to other modes, such as, according to the order preset, as, clock-wise order, sequence counter-clockwise etc.
In a kind of specific implementation of the present invention, see Fig. 2, provide the schematic flow sheet of another kind of information-pushing method, compared with previous embodiment, in the present embodiment, when carrying the mark of targeted customer in above-mentioned information pushing request, receive after showing the information pushing request of template for target information, also comprise:
S107: the displaying number of times obtaining in the 3rd preset period of time information in the information bank preset shown to targeted customer and each article of information.
It should be noted that, above-mentioned 3rd preset period of time can be identical with aforementioned first preset period of time, the second preset period of time, also can not be identical, and the application does not limit this.
S108: according to the displaying number of times of obtained each bar information, from obtained information, screening shows that number of times is greater than the information of default displaying frequency threshold value.
Wherein, the usual value of displaying frequency threshold value preset is greater than 1, if the displaying frequency threshold value value preset is too small, easily cause the information filtered out very few, affect the determination of information to be pushed, if otherwise the displaying coefficient threshold value preset is excessive, easily causes information repeatedly to repeat to show, affect Consumer's Experience.Preferably, the displaying frequency threshold value preset is 5.
According to the recommendation coefficient estimated, from the information bank preset, determine the information to be pushed (S105) of each information display position showing template for target information, comprising:
S105A: according to the recommendation coefficient estimated, determines the information to be pushed of each information display position showing template for target information from the information that screening obtains.
In the optional implementation of one of the present invention, according to obtained information transferring rate and the displaying number of times obtained, during the recommendation coefficient of each bar information in default information bank estimated when target information shows that in template, each information display position is shown, can first according to the conversion ratio regulation rule preset, obtained information transferring rate is adjusted, then calculate target information according to following formula and show that the displaying frequency of each information in presupposed information storehouse is shown in each information display position of template, the displaying frequency that last basis calculates, estimate the recommendation coefficient of each bar information when described target information shows each information display position displaying in template in described default information bank.
Wherein, above-mentioned expression formula is:
F＝C*W，
Wherein, F represents that target information shows that arbitrary information display position S of template shows the displaying frequency of arbitrary information I in presupposed information storehouse, C represents that the second preset period of time internal information shows the displaying number of times of position S exhibition information I, and W represents the information transferring rate after the adjustment of information display position S.
Concrete, according to the conversion ratio regulation rule preset, when obtained information transferring rate is adjusted, can adjust obtained information transferring rate according to the maximum of obtained information transferring rate, can adjust obtained information transferring rate according to the average of obtained information transferring rate, can also carry out adjusting etc. according to the maximum of obtained information transferring rate and minimum value.
With the maximum according to obtained information transferring rate, example is adjusted to obtained information transferring rate, first can determines the maximum of T of obtained information transferring rate
max, then according to the information transferring rate that following formula adjustment obtains,
T’＝T/T
max，
Wherein, T represents obtained arbitrary information transferring rate, and T ' represents the information transferring rate after the adjustment of information transferring rate T.
Situation about obtained information transferring rate being adjusted according to the average of obtained information transferring rate, maximum, minimum value and above-mentioned situation about adjusting according to the maximum of obtained information transferring rate similar, no longer describe in detail here.
As seen from the above, in the scheme that each embodiment above-mentioned provides, receive after showing the information pushing request of template for target information, obtain described target information in the first preset period of time and show the information transferring rate of each information display position correspondence of template, and the displaying number of times of each information in presupposed information storehouse is shown in each information display position obtaining the second preset period of time internal object information display template, again according to obtained information transferring rate and the displaying number of times obtained, estimate the recommendation coefficient of each bar information when target information shows each information display position displaying in template in default information bank, according to estimating the recommendation coefficient obtained, the information to be pushed of each information display position showing template for target information is determined from the information bank preset, and push determined information to be pushed.Compared with prior art, in the scheme that each embodiment above-mentioned provides, when determining information to be pushed, consider the information transferring rate that target information shows each information display position correspondence in template, but not the simple displaying number of times only considering information, therefore, taken into account the feature of information display position, improve Consumer's Experience.
Corresponding with aforementioned information method for pushing, the embodiment of the present invention additionally provides a kind of information push-delivery apparatus.
The structural representation of a kind of information push-delivery apparatus that Fig. 3 provides for the embodiment of the present invention, this device comprises:
Push request receiving module 301, for receiving the information pushing request showing template for target information, wherein, described target information shows that template comprises at least one information display position;
Information transferring rate obtains module 302, the information transferring rate of each information display position correspondence of template is shown for obtaining described target information in the first preset period of time, wherein, described information transferring rate is for representing that in described first preset period of time, described target information shows that the information of showing an information display position of template is by the probability of successful implementation;
Showing that number of times obtains module 303, showing that the displaying number of times of each information in presupposed information storehouse is shown in each information display position of template for obtaining described target information in the second preset period of time;
Recommend coefficient to estimate module 304, for according to obtained information transferring rate and the displaying number of times obtained, estimate the recommendation coefficient of each bar information when described target information shows each information display position displaying in template in described default information bank;
Pushed information determination module 305, for according to the recommendation coefficient estimated, determines the information to be pushed of each information display position showing template for described target information from described default information bank;
Info push module 306, for pushing determined information to be pushed.
In a kind of specific implementation of the present invention, described pushed information determination module 305, specifically for showing the priority order from high to low of each information display position of template according to the described target information preset, from described default information bank, determine that described target information shows the information to be pushed of arbitrary information display position I in template;
Concrete, described pushed information determination module 305 can comprise:
Recommend coefficient sorting sub-module, for estimating in the described default information bank that obtains the recommendation coefficient of each bar information when described information display position I shows according to order sequence from high to low;
Information to be pushed determination submodule, for according to the recommendation coefficient after sequence, selects to recommend coefficient the highest in described default information bank and is not confirmed as out of Memory to show that the information of the information to be pushed of position is the information to be pushed of described information display position I.
In a kind of specific implementation of the present invention, see Fig. 4, provide the structural representation of another kind of information push-delivery apparatus, compared with previous embodiment, in the present embodiment, when carrying the mark of targeted customer in above-mentioned information pushing request, also comprise:
Information and displaying number of times obtain module 307, for after described propelling movement request receiving module 301 receives information pushing request, to obtain in the 3rd preset period of time the displaying number of times of information in the described default information bank shown to described targeted customer and each article of information;
Information sifting module 308, for the displaying number of times according to obtained each bar information, from obtained information, screening shows that number of times is greater than the information of default displaying frequency threshold value;
Described pushed information determination module 305, specifically for according to the recommendation coefficient estimated, determines the information to be pushed of each information display position showing template for described target information from the information that screening obtains.
In the optional implementation of one of the present invention, described recommendation coefficient is estimated module 304 and can be comprised:
Information transferring rate adjustment submodule, for according to the conversion ratio regulation rule preset, adjusts obtained information transferring rate;
Show frequency calculating sub module, show that the displaying frequency of each information in described presupposed information storehouse is shown in each information display position of template for calculating described target information according to following formula,
F＝C*W，
Wherein, F represents that described target information shows that arbitrary information display position S of template shows the displaying frequency of arbitrary information I in described presupposed information storehouse, C represents that in described second preset period of time, described information display position S shows the displaying number of times of described information I, and W represents the information transferring rate after the adjustment of described information display position S;
Recommend coefficient to estimate submodule, for according to the displaying frequency calculated, estimate the recommendation coefficient of each bar information when described target information shows each information display position displaying in template in described default information bank.
Further, in the optional implementation of another kind of the present invention, described information transferring rate adjustment submodule can comprise:
Maximum determining unit, for determining the maximum of T of obtained information transferring rate
max;
Information transferring rate adjustment unit, for the information transferring rate obtained according to following formula adjustment,
T’＝T/T
max，
Wherein, T represents obtained arbitrary information transferring rate, and T ' represents the information transferring rate after the adjustment of information transferring rate T.
As seen from the above, in the scheme that each embodiment above-mentioned provides, receive after showing the information pushing request of template for target information, obtain described target information in the first preset period of time and show the information transferring rate of each information display position correspondence of template, and the displaying number of times of each information in presupposed information storehouse is shown in each information display position obtaining the second preset period of time internal object information display template, again according to obtained information transferring rate and the displaying number of times obtained, estimate the recommendation coefficient of each bar information when target information shows each information display position displaying in template in default information bank, according to estimating the recommendation coefficient obtained, the information to be pushed of each information display position showing template for target information is determined from the information bank preset, and push determined information to be pushed.Compared with prior art, in the scheme that each embodiment above-mentioned provides, when determining information to be pushed, consider the information transferring rate that target information shows each information display position correspondence in template, but not the simple displaying number of times only considering information, therefore, taken into account the feature of information display position, improve Consumer's Experience.
For device embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, relevant part illustrates see the part of embodiment of the method.
It should be noted that, in this article, the such as relational terms of first and second grades and so on is only used for an entity or operation to separate with another entity or operating space, and not necessarily requires or imply the relation that there is any this reality between these entities or operation or sequentially.And, term " comprises ", " comprising " or its any other variant are intended to contain comprising of nonexcludability, thus make to comprise the process of a series of key element, method, article or equipment and not only comprise those key elements, but also comprise other key elements clearly do not listed, or also comprise by the intrinsic key element of this process, method, article or equipment.When not more restrictions, the key element limited by statement " comprising ... ", and be not precluded within process, method, article or the equipment comprising described key element and also there is other identical element.
One of ordinary skill in the art will appreciate that all or part of step realized in said method execution mode is that the hardware that can carry out instruction relevant by program has come, described program can be stored in computer read/write memory medium, here the alleged storage medium obtained, as: ROM/RAM, magnetic disc, CD etc.
The foregoing is only preferred embodiment of the present invention, be not intended to limit protection scope of the present invention.All any amendments done within the spirit and principles in the present invention, equivalent replacement, improvement etc., be all included in protection scope of the present invention.
Claims (10)
1. an information-pushing method, is characterized in that, described method comprises:
Receive the information pushing request showing template for target information, wherein, described target information shows that template comprises at least one information display position;
Obtain described target information in the first preset period of time and show the information transferring rate of each information display position correspondence of template, wherein, described information transferring rate is for representing that in described first preset period of time, described target information shows that the information of showing an information display position of template is by the probability of successful implementation;
Obtain described target information in the second preset period of time and show that the displaying number of times of each information in presupposed information storehouse is shown in each information display position of template;
According to obtained information transferring rate and the displaying number of times obtained, estimate the recommendation coefficient of each bar information when described target information shows each information display position displaying in template in described default information bank;
According to the recommendation coefficient estimated, from described default information bank, determine the information to be pushed of each information display position showing template for described target information;
Push determined information to be pushed.
2. method according to claim 1, is characterized in that, carries the mark of targeted customer in described information pushing request;
After the described information pushing request received for target information displaying template, also comprise:
To obtain in the 3rd preset period of time the displaying number of times of information in the described default information bank shown to described targeted customer and each article of information;
According to the displaying number of times of obtained each bar information, from obtained information, screening shows that number of times is greater than the information of default displaying frequency threshold value;
The recommendation coefficient that described basis is estimated, from described default information bank, determine the information to be pushed of each information display position showing template for described target information, comprising:
According to the recommendation coefficient estimated, from the information that screening obtains, determine the information to be pushed of each information display position showing template for described target information.
3. method according to claim 1 and 2, it is characterized in that, described according to obtained information transferring rate and the displaying number of times obtained, estimate the recommendation coefficient of each bar information when described target information shows each information display position displaying in template in described default information bank, comprising:
According to the conversion ratio regulation rule preset, obtained information transferring rate is adjusted;
Calculate described target information according to following formula and show that the displaying frequency of each information in described presupposed information storehouse is shown in each information display position of template,
F＝C*W，
Wherein, F represents that described target information shows that arbitrary information display position S of template shows the displaying frequency of arbitrary information I in described presupposed information storehouse, C represents that in described second preset period of time, described information display position S shows the displaying number of times of described information I, and W represents the information transferring rate after the adjustment of described information display position S;
According to the displaying frequency calculated, estimate the recommendation coefficient of each bar information when described target information shows each information display position displaying in template in described default information bank.
4. method according to claim 3, is characterized in that, the described conversion ratio regulation rule according to presetting, adjusts obtained information transferring rate, comprising:
Determine the maximum of T of obtained information transferring rate
max;
According to the information transferring rate that following formula adjustment obtains,
T’＝T/T
max，
Wherein, T represents obtained arbitrary information transferring rate, and T ' represents the information transferring rate after the adjustment of information transferring rate T.
5. method according to claim 1, is characterized in that, the recommendation coefficient that described basis is estimated, and determines the information to be pushed of each information display position showing template for described target information, comprising from described default information bank:
Show the priority order from high to low of each information display position of template according to the described target information preset, from described default information bank, determine that described target information shows the information to be pushed of arbitrary information display position I in template in such a way:
To estimating in the described default information bank that obtains the recommendation coefficient of each bar information when described information display position I shows according to order sequence from high to low;
According to the recommendation coefficient after sequence, select to recommend coefficient the highest in described default information bank and be not confirmed as out of Memory to show that the information of the information to be pushed of position is the information to be pushed of described information display position I.
6. an information push-delivery apparatus, is characterized in that, described device comprises:
Push request receiving module, for receiving the information pushing request showing template for target information, wherein, described target information shows that template comprises at least one information display position;
Information transferring rate obtains module, the information transferring rate of each information display position correspondence of template is shown for obtaining described target information in the first preset period of time, wherein, described information transferring rate is for representing that in described first preset period of time, described target information shows that the information of showing an information display position of template is by the probability of successful implementation;
Showing that number of times obtains module, showing that the displaying number of times of each information in presupposed information storehouse is shown in each information display position of template for obtaining described target information in the second preset period of time;
Recommend coefficient to estimate module, for according to obtained information transferring rate and the displaying number of times obtained, estimate the recommendation coefficient of each bar information when described target information shows each information display position displaying in template in described default information bank;
Pushed information determination module, for according to the recommendation coefficient estimated, determines the information to be pushed of each information display position showing template for described target information from described default information bank;
Info push module, for pushing determined information to be pushed.
7. device according to claim 6, is characterized in that, carries the mark of targeted customer in described information pushing request;
Described device also comprises:
Information and show that number of times obtains module, for after described propelling movement request receiving module receives information pushing request, to obtain in the 3rd preset period of time the displaying number of times of information in the described default information bank shown to described targeted customer and each article of information;
Information sifting module, for the displaying number of times according to obtained each bar information, from obtained information, screening shows that number of times is greater than the information of default displaying frequency threshold value;
Described pushed information determination module, specifically for according to the recommendation coefficient estimated, determines the information to be pushed of each information display position showing template for described target information from the information that screening obtains.
8. the device according to claim 6 or 7, is characterized in that, described recommendation coefficient estimates module, comprising:
Information transferring rate adjustment submodule, for according to the conversion ratio regulation rule preset, adjusts obtained information transferring rate;
Show frequency calculating sub module, show that the displaying frequency of each information in described presupposed information storehouse is shown in each information display position of template for calculating described target information according to following formula,
F＝C*W，
Wherein, F represents that described target information shows that arbitrary information display position S of template shows the displaying frequency of arbitrary information I in described presupposed information storehouse, C represents that in described second preset period of time, described information display position S shows the displaying number of times of described information I, and W represents the information transferring rate after the adjustment of described information display position S;
Recommend coefficient to estimate submodule, for according to the displaying frequency calculated, estimate the recommendation coefficient of each bar information when described target information shows each information display position displaying in template in described default information bank.
9. device according to claim 8, is characterized in that, described information transferring rate adjustment submodule, comprising:
Maximum determining unit, for determining the maximum of T of obtained information transferring rate
max;
Information transferring rate adjustment unit, for the information transferring rate obtained according to following formula adjustment,
T’＝T/T
max，
Wherein, T represents obtained arbitrary information transferring rate, and T ' represents the information transferring rate after the adjustment of information transferring rate T.
10. device according to claim 6, it is characterized in that, described pushed information determination module, specifically for showing the priority order from high to low of each information display position of template according to the described target information preset, from described default information bank, determine that described target information shows the information to be pushed of arbitrary information display position I in template;
Described pushed information determination module, comprising:
Recommend coefficient sorting sub-module, for estimating in the described default information bank that obtains the recommendation coefficient of each bar information when described information display position I shows according to order sequence from high to low;
Information to be pushed determination submodule, for according to the recommendation coefficient after sequence, selects to recommend coefficient the highest in described default information bank and is not confirmed as out of Memory to show that the information of the information to be pushed of position is the information to be pushed of described information display position I.
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