CN108965950B - Advertisement monitoring method and device - Google Patents
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Abstract
The invention relates to the technical field of advertisement monitoring, in particular to an advertisement monitoring method and device. The method comprises the following steps: sending a first monitoring request to a server; receiving a port number returned according to the first monitoring request, and starting monitoring service according to the port number; receiving a second monitoring request, wherein the second monitoring request comprises a preset monitoring address; analyzing the second monitoring request, acquiring the preset monitoring address, and performing screen capture operation according to the preset monitoring address to acquire a screen capture picture; and sending the monitoring parameters corresponding to the second monitoring request and the screen shot picture to the server so that the server carries out advertisement monitoring according to the monitoring parameters and the screen shot picture. The implementation mode can ensure the accuracy of advertisement monitoring and avoid the problems of false exposure times and the like of the advertisements.
Description
[ technical field ] A method for producing a semiconductor device
The invention relates to the technical field of advertisement monitoring, in particular to an advertisement monitoring method and device.
[ background of the invention ]
With The development of internet technology, The proportion of advertisers selecting to place advertisements on an internet television (OTP) platform is gradually increased, and meanwhile, The cost of internet advertisements is also increased year by year.
Currently, a monitoring address is triggered in an HTTP manner, for example, a redirect (HTTP:// www.abc.com/redirect ═ HTTP:// www.abc.com/getUserName) is added to an advertisement address (www.abc.com/getUserName) that generates an advertisement effect, and when a response of a user to advertisement content triggers the advertisement address that generates the effect, the user will first direct to the monitoring address and then redirect to an actual address.
However, in order to obtain a high advertisement fee, the above method is easy to intentionally increase the click rate, so that the number of advertisement exposures is faked, and the advertisement monitoring accuracy is reduced.
[ summary of the invention ]
The invention aims to provide an advertisement monitoring method and device, and solves the technical problems of false exposure times and low advertisement monitoring accuracy rate during advertisement monitoring.
One aspect of the embodiments of the present invention provides an advertisement monitoring method, which is applied to a client, and the method includes:
sending a first monitoring request to a server;
receiving a port number returned according to the first monitoring request, and starting monitoring service according to the port number;
receiving a second monitoring request, wherein the second monitoring request comprises a preset monitoring address;
analyzing the second monitoring request, acquiring the preset monitoring address, and performing screen capture operation according to the preset monitoring address to acquire a screen capture picture;
and sending the monitoring parameters corresponding to the second monitoring request and the screen shot picture to the server so that the server carries out advertisement monitoring according to the monitoring parameters and the screen shot picture.
In another aspect of the embodiments of the present invention, an advertisement monitoring method is provided, which is applied to a server, and the method includes:
receiving a first monitoring request sent by a client;
sending a port number to the client according to the first monitoring request so that the client starts monitoring service according to the port number;
sending a second monitoring request to the client, wherein the second monitoring request comprises a preset monitoring address;
receiving a screenshot picture and monitoring parameters returned according to the second monitoring request;
and monitoring advertisements according to the screen shot pictures and the monitoring parameters.
Optionally, the monitoring of the advertisement according to the screenshot picture and the monitoring parameter includes:
preprocessing the monitoring parameters;
saving the preprocessed monitoring parameters and the screen capture picture;
judging whether the media is put in during initial ordering based on the preprocessed monitoring parameters;
if yes, calculating the similarity of the screen capture pictures;
and determining whether the monitoring advertisement is really exposed or not according to the calculated similarity of the screen capture pictures.
Optionally, the calculating the similarity of the screenshot picture includes:
acquiring a fingerprint of the screen shot picture, and calculating picture similarity according to the fingerprint of the screen shot picture;
or,
and comparing the screen shot picture with a preset standard comparison picture so as to calculate the picture similarity.
Optionally, the method further comprises: and displaying the exposure condition of the monitoring advertisement.
In another aspect of the embodiments of the present invention, an advertisement monitoring apparatus is provided, which is applied to a client, and the apparatus includes:
the first sending module is used for sending a first monitoring request to the server;
a first receiving module, configured to receive a port number returned according to the first monitoring request, and start a monitoring service according to the port number;
the second receiving module is used for receiving a second monitoring request, wherein the second monitoring request comprises a preset monitoring address;
the first processing module is used for analyzing the second monitoring request, acquiring the preset monitoring address and carrying out screen capture operation according to the preset monitoring address so as to acquire a screen capture picture;
and the second sending module is used for sending the monitoring parameters and the screen capture pictures corresponding to the second monitoring request to the server so that the server carries out advertisement monitoring according to the monitoring parameters and the screen capture pictures.
In another aspect of the embodiments of the present invention, an advertisement monitoring apparatus is provided, which is applied to a server, and includes:
the third receiving module is used for receiving the first monitoring request sent by the client;
a third sending module, configured to send a port number to the client according to the first monitoring request, so that the client starts a monitoring service according to the port number;
a fourth sending module, configured to send a second monitoring request to the client, where the second monitoring request includes a preset monitoring address;
the fourth receiving module is used for receiving the screen capture picture and the monitoring parameters returned according to the second monitoring request;
and the monitoring module is used for monitoring advertisements according to the screen shot pictures and the monitoring parameters.
Optionally, the monitoring module comprises:
the processing unit is used for preprocessing the monitoring parameters;
the storage unit is used for storing the preprocessed monitoring parameters and the screen capture picture;
the judging unit is used for judging whether the media is put in during initial ordering based on the preprocessed monitoring parameters;
the calculating unit is used for calculating the similarity of the screen capture pictures if the screen capture pictures are in the same size;
and the determining unit is used for determining whether the monitoring advertisement is really exposed or not according to the calculated similarity of the screen capturing pictures.
Optionally, the computing unit is specifically configured to:
acquiring a fingerprint of the screen shot picture, and calculating picture similarity according to the fingerprint of the screen shot picture;
or,
and comparing the screen shot picture with a preset standard comparison picture so as to calculate the picture similarity.
Optionally, the apparatus further comprises:
and the display module is used for displaying the exposure condition of the monitoring advertisement.
In the embodiment of the invention, a client sends a first monitoring request to a server, the server sends a port number to the client according to the first monitoring request, and the client starts a monitoring service according to the port number. This embodiment has guaranteed terminal authenticity, media authenticity, material exposure authenticity to improve the degree of accuracy of advertisement monitoring, avoided the advertisement exposure number to make the fake scheduling problem take place.
[ description of the drawings ]
One or more embodiments are illustrated by way of example in the accompanying drawings, which correspond to the figures in which like reference numerals refer to similar elements and which are not to scale unless otherwise specified.
FIG. 1 is a schematic illustration of an operating environment for an embodiment of the present invention;
FIG. 2 is a flow chart of an advertisement monitoring method provided by an embodiment of the invention;
FIG. 3 is a flow chart of a method for monitoring advertisements provided by another embodiment of the present invention;
fig. 4 is a flowchart of a method for monitoring an advertisement according to the screenshot and monitoring parameters in an advertisement monitoring method according to another embodiment of the present invention;
FIG. 5 is a flow chart of a method for monitoring advertisements provided by yet another embodiment of the present invention;
FIG. 6 is a schematic structural diagram of an advertisement monitoring device according to an embodiment of the present invention;
FIG. 7 is a schematic structural diagram of an advertisement monitoring device according to another embodiment of the present invention;
FIG. 8 is a flowchart illustrating information interaction between the client and the server in an advertisement monitoring system according to an embodiment of the present invention;
fig. 9 is a schematic hardware structure diagram of an electronic device that executes an advertisement monitoring method according to an embodiment of the present invention.
[ detailed description ] embodiments
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
It should be noted that, if not conflicted, the various features of the embodiments of the invention may be combined with each other within the scope of protection of the invention. Additionally, while functional block divisions are performed in the device diagrams, with logical sequences shown in the flowcharts, in some cases, the steps shown or described may be performed in a different order than the block divisions in the device diagrams, or the flowcharts.
For the convenience of better understanding of the reader, before describing the inventive concept of the present invention, an operating environment of the present invention is described, please refer to fig. 1, fig. 1 is a schematic diagram of an operating environment of an embodiment of the present invention, the operating environment includes a server 10 and a client 20, the server 10 and the client 20 are connected through a wired network or a wireless network, and a user logs in the server 10 through the client 20. Alternatively, the user needs to log in through an account and a password used in registration when logging in to the server 10, the server 10 confirms whether the user is qualified for logging in through the account and the password, and when the user is qualified for logging in, the user is allowed to log in, and the server 10 may also identify which user is logged in through the account.
In the embodiment of the present invention, the server 10 is mainly used for monitoring advertisements, for example: receiving a first monitoring request sent by a client; sending a port number to the client according to the first monitoring request so that the client starts monitoring service according to the port number; sending a second monitoring request to the client, wherein the second monitoring request comprises a preset monitoring address; receiving a screenshot picture and monitoring parameters returned according to the second monitoring request; and monitoring advertisements according to the screen shot pictures and the monitoring parameters. The server 10 may specifically be a server, a server cluster composed of several servers, or a cloud computing service center.
The client 20 is specifically an OTT terminal, and includes a mobile phone, a tablet computer, a smart television, and the like. The client 20 may have a browser running therein, or may have other applications capable of loading and displaying web pages, such as a video playing application. In the present embodiment, an installation package for performing advertisement monitoring is installed in the client 20, and advertisement monitoring is performed by interacting with the server 10, such as obtaining a picture, a video, and the like of an advertisement currently exposed. The number of the clients 20 is not limited, and in addition, the clients may be an android operating system or other operating systems.
It is worth noting that: besides logging in the server 10 remotely through the client 20, the user and the administrator can also log in locally through an account and a password on the server 10 directly; however, no matter the user logs in through the client 20 or directly logs in the server 10, after the user logs in, an operation interface is presented for the user, and the exposure information of the monitoring advertisement is displayed in the operation interface, so that the data effect of the monitoring advertisement is visually displayed.
Referring to fig. 2, fig. 2 is a flowchart of an advertisement monitoring method according to an embodiment of the present invention, where the advertisement monitoring method is applied to the client 20, and the method includes:
in this embodiment, after the client is started, the first monitoring request is sent to the server, where the first monitoring request refers to an instruction for requesting to start an advertisement monitoring function, and may include information such as an attribute of the client, so that the server returns a corresponding result to the corresponding client according to the attribute information. The client may randomly send the first monitoring request to the server, or may periodically send the first monitoring request to the server.
102, receiving a port number returned according to the first monitoring request, and starting a monitoring service according to the port number;
the server returns a port number to the client according to the first monitoring request, wherein the port number is a port number which the client needs to monitor currently, the port number can be configured flexibly in the server, and when the port number configured to the client is occupied by other application programs, the client can modify the port number at any time and start other unoccupied port numbers. The client can receive the port number sent by the server through a preset interface, and after receiving the port number, the client starts the monitoring service, that is, the client currently starts the advertisement monitoring function. The reason why the server needs to configure the port is to prevent the port that the terminal should be is occupied and the service cannot be started.
After the client starts the monitoring service, the client assumes the role of the local machine HTTP SERVER and can receive a local special port HTTP request, namely, the client serves as both the client and the server, and the client plays a client role relative to a background monitoring program; it is again a native server role with respect to the application that plays the advertisement.
103, receiving a second monitoring request, wherein the second monitoring request comprises a preset monitoring address;
the preset monitoring address is preset at the server side, and the server embeds the preset monitoring address into the advertisement distribution channel. And when the OTT advertisement is played at the client, the server sends a second monitoring request containing the preset monitoring address to the client. The monitoring address is an advertisement monitoring link based on the HTTP protocol, the IP is 127.0.0.1, the link also includes other parameters, and the final link is similar to HTTP://127.0.0.1: port/xxxA ═ xxx & B ═ YYY. It should be noted that, when a network anomaly occurs, the client is not affected by receiving the second monitoring request due to a local request.
And the second monitoring request refers to an advertisement exposure request and is used for triggering acquisition of monitoring parameters and system screenshot operation.
and after receiving the second monitoring request, the client analyzes the parameters to obtain the preset monitoring address, and performs screen capture operation on the advertisement according to the advertisement indicated by the preset monitoring address. The screen capture operation comprises the steps of obtaining advertisement pictures, advertisement videos and the like.
And 105, sending the monitoring parameters corresponding to the second monitoring request and the screenshot picture to the server so that the server monitors the advertisement according to the monitoring parameters and the screenshot picture.
Wherein the monitoring parameters include information and status of the current client, parameter information of the advertisement itself, app package name of the current application, and the like. Some of the monitored parameters are given, for example, as shown in table 1 below.
TABLE 1
The client sends the screenshot picture and the monitoring parameters to the server, and in the process of uploading data to the server, the client can encrypt the screenshot picture and the monitoring parameters through a ciphertext and upload the encrypted data to the server. The server may prestore a key related to the encryption algorithm, and decrypt the uploaded data through the key. The data is encrypted in the data transmission process, so that the uploaded data cannot be changed in a transmission process, and the data is reported by the terminal application of the system, so that the exposed terminal can be determined to be a formal terminal and is in an active and networking state.
Wherein, the server carries out advertisement monitoring according to the monitoring parameter and the screen capture picture and comprises: the server preprocesses the monitoring parameters and then stores the preprocessed monitoring parameters and the screen capture picture, wherein the preprocessing of the monitoring parameters comprises verifying and filtering the monitoring parameters and determining the monitoring parameters with little or no parameters, and the monitoring parameters can be stored in no way; then, judging whether the currently monitored advertisement is the media launched during initial ordering according to the currently applied app package name in the monitoring parameters; if yes, calculating the similarity of the screen capture pictures, and finally determining whether the monitoring advertisement is really exposed or not according to the calculated similarity of the screen capture pictures. When the similarity of the screenshot picture is calculated, the fingerprint of the screenshot picture can be compared with the fingerprint of a preset advertisement material (including pictures and videos, and when the similarity is a video, a key frame is extracted as the picture), if the similarity of the fingerprint reaches or is higher than a set threshold value, the fingerprint is considered to be an effective advertisement exposure, namely a real exposure, and if the similarity of the fingerprint is not higher than the set threshold value, the fingerprint is considered to be an ineffective advertisement exposure. Wherein the set threshold value can be set by the system background according to experience.
The embodiment of the invention provides an advertisement monitoring method, which is applied to a client, and the method comprises the steps of sending a first monitoring request to a server, receiving a port number returned by the server according to the first monitoring request, thereby starting a monitoring service, receiving a second monitoring request sent by the server after the monitoring service is started, namely an advertisement exposure request, firstly obtaining monitoring parameters after the advertisement exposure request is received, then triggering a system screenshot, and uploading the obtained image of the monitored advertisement and the information of the monitoring parameters to the server through a ciphertext encryption method through a monitoring address contained in the second monitoring request. The server decrypts the uploaded parameters through the stored key, so that the uploaded information can be ensured not to be changed in series in the transmission process, the terminal application of the system is ensured to be reported, and the exposed terminal can be determined to be a formal terminal and to be in an active and networking state. And then, judging whether the screenshot picture of the advertisement is the delivered media when the advertisement is placed or not by the uploaded app package name of the current application contained in the monitoring parameters, if so, comparing the fingerprint of the uploaded screenshot picture, and if the similarity between the fingerprint of the screenshot picture and the preset fingerprint of the advertisement material reaches or is higher than a set threshold value, considering that the screenshot picture is an effective exposure. Therefore, the implementation mode ensures the authenticity of the terminal, the authenticity of media and the authenticity of material exposure, thereby improving the accuracy of advertisement monitoring and avoiding the problems of false exposure and the like of advertisement exposure times.
Referring to fig. 3, fig. 3 is a flowchart of an advertisement monitoring method according to another embodiment of the present invention, which is applied to the server 10, and the method includes:
the present embodiment is an advertisement monitoring method executed by the server 10, which corresponds to the advertisement monitoring method executed by the client 20, and the foregoing steps 201 to 204 may refer to the foregoing embodiments specifically.
And step 205, monitoring the advertisement according to the screen shot picture and the monitoring parameters.
As shown in fig. 4, the advertisement monitoring according to the screenshot picture and the monitoring parameter includes:
the preprocessing comprises checking, filtering and the like on the parameters, the monitoring parameters with little or no parameter can be determined through the preprocessing, and the data can not be stored.
the monitoring parameters and the screen capture picture can be stored in cloud storage, so that accidents such as data loss are avoided. The data may also be stored locally by the server itself. In the storing process, the screenshot pictures can be classified according to the advertiser corresponding to the screenshot pictures, and the screenshot pictures are stored according to the advertiser, for example, the screenshot pictures of the same advertiser are stored in the same position. The screenshot pictures can be classified based on the content of the screenshot pictures, and advertisements in the same category are stored in the same position. Of course, in practical applications, the screenshot picture may also be stored in other manners.
in this embodiment, it is mainly determined, according to the app package name of the current application included in the monitoring parameter, whether the currently monitored advertisement is the media launched during the initial placing, that is, whether the screenshot picture is the advertisement picture corresponding to the media launched during the initial placing. The media launched during the initial order placing refers to the advertisements launched on the current application at the beginning, the advertisements comprise pictures and videos, if the advertisements are the videos, key frames of the videos are extracted to serve as the pictures, and the extracted pictures are compared with the screen capture pictures to judge whether the currently monitored advertisements are the media launched during the initial order placing.
The step of judging whether the media launched by the initial ordering according to the app package name of the current application specifically comprises the following steps: when the selected media delivery channel is consistent with the channel corresponding to the app package name of the current application during initial ordering, it indicates that the currently monitored advertisement is the media delivered during initial ordering; otherwise, it is not.
in this embodiment, the calculating the similarity of the screenshot picture includes: and acquiring the fingerprint of the screen shot picture, and calculating the picture similarity according to the fingerprint of the screen shot picture. The fingerprint of the screenshot picture may be calculated by using a similar image retrieval technology of a perceptual hash algorithm, for example, based on an original size of the screenshot picture, the acquired screenshot picture is scaled to a specified size of 16 × 16, an average value of gray pixel numbers is calculated, then the gray levels of the pixels of the picture are compared, and finally the calculated hash value is the fingerprint of the screenshot picture. It should be noted that other methods may also be adopted to calculate the fingerprint of the screenshot picture, and the specific process may refer to the prior art. After the fingerprints of the screenshot pictures are calculated, different pictures can be compared, for example, the fingerprints of the pictures are 64 bits, in the comparison process, how many of the 64 bits of the two pictures are different is seen, if the different data bits exceed a preset threshold value, the two pictures are different, and if the different data bits are smaller than the preset threshold value, the two pictures are similar.
In this embodiment, the calculating the similarity of the screenshot picture further includes: and comparing the screen shot picture with a preset standard comparison picture so as to calculate the picture similarity. In this embodiment, the server background may preset a corresponding standard contrast map, and compare the acquired screenshot picture with the preset standard contrast map, so as to determine the similarity between the screenshot picture and the preset standard contrast map. During the comparison process, the similarity of the two images can be measured based on the indexes such as signal noise ratio, peak signal-to-noise ratio and the like. Other algorithms such as histograms may also be used to measure the similarity of the pictures.
And step 2055, determining whether the monitoring advertisement is really exposed or not according to the calculated similarity of the screen capture pictures.
When the similarity is larger than or equal to a preset threshold value, the monitoring advertisement is true exposure, otherwise, the monitoring advertisement is not true exposure. Wherein the preset threshold value can be set by a system background.
For example, the number of captured screen shots is 1000 ten thousand, and if 2 pictures meeting the effect are selected as the standard comparison graph, and the similarity of the pictures is calculated to obtain that 80% of the pictures are similar to the 2 standard comparison graphs, it means that the data of 800 ten thousand pictures is the real exposure, which can be used as the basis for a more accurate advertisement effect. Further, an evaluation of the advertisement exposure condition including the number of advertisement exposures, the advertisement picture quality, and the like may be made based on the 800 ten thousand advertisement pictures.
In some other embodiments, referring to fig. 5, the main difference between fig. 5 and the above-mentioned fig. 3 is that the method further includes:
and step 206, displaying the exposure condition of the monitoring advertisement.
In this embodiment, a visual display background of the advertisement monitoring effect can be provided, and the exposure condition of the advertisement is displayed through the visual display background, so that the advertisement monitoring result is more realistic and visible.
The embodiment of the invention provides an advertisement monitoring method, which is applied to a server and comprises the steps of returning a port number to a client by receiving a first monitoring request sent by the client, sending a second monitoring request to the client after the client starts monitoring service according to the port number, wherein the second monitoring request comprises a monitoring address, so that the client can perform screen capture operation on a corresponding monitoring advertisement according to the monitoring address, and monitoring the advertisement according to a screen capture picture and monitoring data after the server acquires the corresponding screen capture picture and the monitoring data. The embodiment improves the accuracy of advertisement monitoring and avoids the problems of false exposure times of advertisements and the like.
Referring to fig. 6, fig. 6 is a schematic structural diagram of an advertisement monitoring device according to an embodiment of the present invention, the advertisement monitoring device is applied to the client 20, and the device 30 includes: a first sending module 31, a first receiving module 32, a second receiving module 33, a first processing module 34 and a second sending module 35.
The first sending module 31 is configured to send a first monitoring request to a server; a first receiving module 32, configured to receive a port number returned according to the first monitoring request, and start a monitoring service according to the port number; a second receiving module 33, configured to receive a second monitoring request, where the second monitoring request includes a preset monitoring address; the first processing module 34 is configured to parse the second monitoring request, obtain the preset monitoring address, and perform a screen capture operation according to the preset monitoring address to obtain a screen capture picture; the second sending module 35 is configured to send the monitoring parameter and the screenshot picture corresponding to the second monitoring request to the server, so that the server performs advertisement monitoring according to the monitoring parameter and the screenshot picture.
It should be noted that, because the content such as information interaction and execution process among the modules in the advertisement monitoring device provided in the embodiment of the present invention is based on the same concept as the method embodiment of the present invention, the specific content is also applicable to the advertisement monitoring device. The respective modules in the embodiments of the present invention can be implemented as separate hardware or software, and the combination of the functions of the respective units can be implemented using separate hardware or software as necessary.
The embodiment of the invention provides an advertisement monitoring device, which is applied to a client, and the device starts a monitoring service by sending a first monitoring request to a server and receiving a port number returned by the server according to the first monitoring request, receives a second monitoring request sent by the server after the monitoring service is started, namely an advertisement exposure request, firstly obtains monitoring parameters after the advertisement exposure request is received, then triggers a system screenshot, and uploads the obtained image of the monitored advertisement and the information of the monitoring parameters to the server through a ciphertext encryption method through a monitoring address contained in the second monitoring request. The server decrypts the uploaded parameters through the stored key, so that the uploaded information can be ensured not to be changed in series in the transmission process, the terminal application of the system is ensured to be reported, and the exposed terminal can be determined to be a formal terminal and to be in an active and networking state. And then, judging whether the media is delivered when the media is placed or not by the aid of the currently applied app package name contained in the uploaded monitoring parameters, if so, comparing fingerprints of the uploaded screen capture pictures, and if the similarity between the fingerprints of the screen capture pictures and the preset fingerprints of the advertisement materials reaches or is higher than a set threshold value, considering that the media is an effective exposure. Therefore, the implementation mode ensures the authenticity of the terminal, the authenticity of media and the authenticity of material exposure, thereby improving the accuracy of advertisement monitoring and avoiding the problems of false exposure and the like of advertisement exposure times.
Referring to fig. 7, fig. 7 is a schematic structural diagram of an advertisement monitoring device according to another embodiment of the present invention, which is applied to the server 10, and the device 40 includes: a third receiving module 41, a third sending module 42, a fourth sending module 43, a fourth receiving module 44, and a monitoring module 45.
The third receiving module 41 is configured to receive a first monitoring request sent by a client; a third sending module 42, configured to send a port number to the client according to the first monitoring request, so that the client starts a monitoring service according to the port number; a fourth sending module 43, configured to send a second monitoring request to the client, where the second monitoring request includes a preset monitoring address; a fourth receiving module 44, configured to receive the screenshot picture and the monitoring parameter returned according to the second monitoring request; and the monitoring module 45 is used for monitoring advertisements according to the screen capture pictures and the monitoring parameters.
Referring to fig. 7, the monitoring module 45 includes a processing unit 451, a saving unit 452, a determining unit 453, a calculating unit 454, and a determining unit 455. A processing unit 451 for preprocessing the monitoring parameters; a saving unit 452, configured to save the preprocessed monitoring parameters and the screen capture picture; a determining unit 453, configured to determine whether the media is delivered during initial ordering based on the preprocessed monitoring parameters; a calculating unit 454, configured to calculate a similarity of the screenshot picture if the screenshot picture is a video shot; a determining unit 455, configured to determine whether the monitoring advertisement is actually exposed according to the calculated similarity of the screenshot.
Wherein the calculating unit 452 is specifically configured to: acquiring a fingerprint of the screen shot picture, and calculating picture similarity according to the fingerprint of the screen shot picture; or comparing the screen capture picture with a preset standard comparison picture, thereby calculating the picture similarity.
In other embodiments, referring also to fig. 7, the apparatus 40 further includes a display module 46, where the display module 46 is configured to display the exposure of the monitoring advertisement.
It should be noted that, because the content such as information interaction and execution process among the modules in the advertisement monitoring device provided in the embodiment of the present invention is based on the same concept as the method embodiment of the present invention, the specific content is also applicable to the advertisement monitoring device. The respective modules in the embodiments of the present invention can be implemented as separate hardware or software, and the combination of the functions of the respective units can be implemented using separate hardware or software as necessary.
The embodiment of the invention provides an advertisement monitoring device, which is applied to a server, in the embodiment, a port number is returned to a client by receiving a first monitoring request sent by the client, a second monitoring request is sent to the client after the client starts a monitoring service according to the port number, the second monitoring request comprises a monitoring address, so that the client can perform screen capture operation on a corresponding monitoring advertisement according to the monitoring address, and the server performs advertisement monitoring according to a screen capture picture and monitoring data after acquiring the corresponding screen capture picture and the monitoring data. The embodiment improves the accuracy of advertisement monitoring, avoids the problems of false exposure and the like of advertisements, and has more authenticity and visibility of the advertisement monitoring result.
An embodiment of the present invention provides an advertisement monitoring system, where the system includes a client and a server, please refer to fig. 8, and fig. 8 is a flowchart illustrating information interaction between the client and the server. As shown in fig. 8, a monitoring address is generated in advance at the server, and the monitoring address is pre-embedded in each advertisement distribution channel, which corresponds to an advertiser whose advertisement has a corresponding monitoring address. After the corresponding work is configured in advance, the client side is started at random, the client side sends a first monitoring request to the server, the server receives the first monitoring request sent by the client side and sends a port number to the client side according to the first monitoring request, and the client side receives the port number and starts monitoring service according to the port number. At the moment, the server sends a second monitoring request containing a preset monitoring address to the client, the client receives the second monitoring request, analyzes the request, obtains a corresponding monitoring address, then obtains an advertisement corresponding to the monitoring address according to the monitoring address, performs screen capture operation on the advertisement to generate a screen capture picture, and the client sends the generated screen capture picture and monitoring data corresponding to the operation to the server. The server preprocesses the monitoring parameters, then stores the preprocessed monitoring parameters, judges whether the preprocessed monitoring parameters are media launched during initial ordering based on the preprocessed monitoring parameters, calculates the similarity of the screenshot picture if the preprocessed monitoring parameters are the media launched during initial ordering, and determines whether the monitoring advertisement is really exposed according to the calculated similarity of the screenshot picture. Wherein, the server calculates the similarity of the screen capture pictures, including: acquiring a fingerprint of the screen shot picture, and calculating picture similarity according to the fingerprint of the screen shot picture; or comparing the screen capture picture with a preset standard comparison picture, thereby calculating the picture similarity. After acquiring the exposure condition of the monitored advertisement, the server can display the exposure condition of the advertisement in the background. The system can improve the accuracy of advertisement monitoring and can show the advertisement exposure condition, so that the advertisement monitoring result has more authenticity and visibility.
Referring to fig. 9, fig. 9 is a schematic diagram of a hardware structure of an electronic device for executing an advertisement monitoring method according to an embodiment of the present invention, and as shown in fig. 9, the electronic device 50 includes:
one or more processors 51 and a memory 52, with one processor 51 being an example in fig. 9.
The processor 51 and the memory 52 may be connected by a bus or other means, and fig. 9 illustrates the connection by a bus as an example.
The apparatus for performing the advertisement monitoring method may further include: an input device 53 and an output device 54.
The memory 52, which is a non-volatile computer-readable storage medium, may be used to store non-volatile software programs, non-volatile computer-executable programs, and modules, such as program instructions/modules (e.g., the modules shown in fig. 6) corresponding to the advertisement monitoring method in the embodiments of the present invention. The processor 51 executes various functional applications and data processing of the server by running nonvolatile software programs, instructions and modules stored in the memory 52, so as to implement the advertisement monitoring method of the above method embodiment.
The memory 52 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created from use of the advertisement monitoring device, and the like. Further, the memory 52 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some embodiments, the memory 52 optionally includes memory located remotely from the processor 51, and these remote memories may be connected to the advertising monitoring device over a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
The input device 53 may receive input numeric or character information and generate key signal inputs related to user settings and function controls of the advertising monitoring device. The output device 54 may include a display device such as a display screen.
The one or more modules are stored in the memory 52 and, when executed by the one or more processors 51, perform the advertisement monitoring method in any of the above-described method embodiments, for example, performing the above-described method steps 101 to 105 in fig. 2, the method steps 201 to 205 in fig. 3, the method steps 2051 to 2055 in fig. 4, and the method steps 201 to 206 in fig. 5, to implement the functions of the modules 31-35 in fig. 6, the modules 41-46 in fig. 7, and the unit 451, 455.
The product can execute the method provided by the embodiment of the invention, and has corresponding functional modules and beneficial effects of the execution method. For technical details that are not described in detail in this embodiment, reference may be made to the method provided by the embodiment of the present invention.
The electronic device of embodiments of the present invention exists in a variety of forms, including but not limited to:
(1) a mobile communication device: such devices are characterized by mobile communications capabilities and are primarily targeted at providing voice, data communications. Such terminals include: smart phones, multimedia phones, functional phones, etc.
(2) Ultra mobile personal computer device: the equipment belongs to the category of personal computers, has calculation and processing functions and generally has the characteristic of mobile internet access. Such terminals include: PDA, MID, and UMPC devices, etc., such as ipads.
(3) An entertainment apparatus: such devices can display and play multimedia content. This type of device comprises: smart televisions, handheld game consoles, electronic books, as well as smart toys and portable vehicle navigation devices.
(4) A server: the device for providing the computing service comprises a processor, a hard disk, a memory, a system bus and the like, and the server is similar to a general computer architecture, but has higher requirements on processing capacity, stability, reliability, safety, expandability, manageability and the like because of the need of providing high-reliability service.
(5) And other electronic devices with data interaction functions.
Embodiments of the present invention provide a non-transitory computer-readable storage medium storing computer-executable instructions for an electronic device to perform the advertisement monitoring method in any of the above method embodiments, for example, to perform the above-described method steps 101 to 105 in fig. 2, method steps 201 to 205 in fig. 3, method steps 2051 to 2055 in fig. 4, and method steps 201 to 206 in fig. 5, to implement the functions of the modules 31 to 35 in fig. 6, the modules 41 to 46 in fig. 7, and the unit 451 and 455.
Embodiments of the present invention provide a computer program product comprising a computer program stored on a non-transitory computer-readable storage medium, the computer program comprising program instructions that, when executed by a computer, cause the computer to perform an advertisement monitoring method in any of the above-described method embodiments, for example, performing the above-described method steps 101 to 105 in fig. 2, method steps 201 to 205 in fig. 3, method steps 2051 to 2055 in fig. 4, and method steps 201 to 206 in fig. 5, implementing the functions of the modules 31 to 35 in fig. 6, the modules 41 to 46 in fig. 7, and the unit 451 and 455.
The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.
Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a general hardware platform, and certainly can also be implemented by hardware. It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware related to instructions of a computer program, which can be stored in a computer readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. The storage medium may be a magnetic disk, an optical disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), or the like.
Finally, it should be noted that: the above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; within the idea of the invention, also technical features in the above embodiments or in different embodiments may be combined, steps may be implemented in any order, and there are many other variations of the different aspects of the invention as described above, which are not provided in detail for the sake of brevity; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.
Claims (8)
1. An advertisement monitoring method applied to a client is characterized by comprising the following steps:
sending a first monitoring request to a server;
receiving a port number returned according to the first monitoring request, starting monitoring service according to the port number, and starting an unoccupied port number when the port number is occupied;
receiving a second monitoring request, wherein the second monitoring request comprises a preset monitoring address;
analyzing the second monitoring request, acquiring the preset monitoring address, and performing screen capture operation according to the preset monitoring address to acquire a screen capture picture;
sending a monitoring parameter corresponding to the second monitoring request and the screen shot picture to the server so that the server carries out advertisement monitoring according to the monitoring parameter and the screen shot picture;
the monitoring parameters comprise information and state of the client, parameter information of the advertisement, and the name of an app package of the current application;
the advertising monitoring according to the monitoring parameters and the screen capture pictures comprises the following steps:
preprocessing the monitoring parameters;
saving the preprocessed monitoring parameters and the screen capture picture;
judging whether the media is launched during initial ordering based on the app package name of the current application in the preprocessed monitoring parameters;
if yes, calculating the similarity of the screen capture pictures;
and determining whether the monitoring advertisement is really exposed or not according to the calculated similarity of the screen capture pictures.
2. An advertisement monitoring method applied to a server is characterized by comprising the following steps:
receiving a first monitoring request sent by a client;
sending a port number to the client according to the first monitoring request so that the client starts monitoring service according to the port number, and starting an unoccupied port number when the port number is occupied;
sending a second monitoring request to the client, wherein the second monitoring request comprises a preset monitoring address;
receiving a screenshot picture and monitoring parameters returned according to the second monitoring request;
monitoring advertisements according to the screen shot pictures and the monitoring parameters;
the monitoring parameters comprise information and state of the client, parameter information of the advertisement, and the name of an app package of the current application;
the advertisement monitoring is carried out according to the screen capture picture and the monitoring parameters, and the method comprises the following steps:
preprocessing the monitoring parameters;
saving the preprocessed monitoring parameters and the screen capture picture;
judging whether the media is launched during initial ordering based on the app package name of the current application in the preprocessed monitoring parameters;
if yes, calculating the similarity of the screen capture pictures;
and determining whether the monitoring advertisement is really exposed or not according to the calculated similarity of the screen capture pictures.
3. The method of claim 2, wherein the calculating the similarity of the screenshot comprises:
acquiring a fingerprint of the screen shot picture, and calculating picture similarity according to the fingerprint of the screen shot picture;
or,
and comparing the screen shot picture with a preset standard comparison picture so as to calculate the picture similarity.
4. The method of claim 2, further comprising:
and displaying the exposure condition of the monitoring advertisement.
5. An advertisement monitoring device applied to a client, the device comprising:
the first sending module is used for sending a first monitoring request to the server;
a first receiving module, configured to receive a port number returned according to the first monitoring request, start a monitoring service according to the port number, and enable an unoccupied port number when the port number is occupied;
the second receiving module is used for receiving a second monitoring request, wherein the second monitoring request comprises a preset monitoring address;
the first processing module is used for analyzing the second monitoring request, acquiring the preset monitoring address and carrying out screen capture operation according to the preset monitoring address so as to acquire a screen capture picture;
the second sending module is used for sending the monitoring parameters and the screenshot picture corresponding to the second monitoring request to the server so that the server can monitor advertisements according to the monitoring parameters and the screenshot picture;
the monitoring parameters comprise information and state of the client, parameter information of the advertisement, and the name of an app package of the current application;
the advertisement monitoring is carried out according to the screen capture picture and the monitoring parameters, and the method comprises the following steps:
preprocessing the monitoring parameters;
saving the preprocessed monitoring parameters and the screen capture picture;
judging whether the media is launched during initial ordering based on the app package name of the current application in the preprocessed monitoring parameters;
if yes, calculating the similarity of the screen capture pictures;
and determining whether the monitoring advertisement is really exposed or not according to the calculated similarity of the screen capture pictures.
6. An advertisement monitoring device applied to a server, the device comprising:
the third receiving module is used for receiving the first monitoring request sent by the client;
a third sending module, configured to send a port number to the client according to the first monitoring request, so that the client starts a monitoring service according to the port number, and when the port number is occupied, an unoccupied port number is started;
a fourth sending module, configured to send a second monitoring request to the client, where the second monitoring request includes a preset monitoring address;
the fourth receiving module is used for receiving the screen capture picture and the monitoring parameters returned according to the second monitoring request;
the monitoring module is used for monitoring advertisements according to the screen shot pictures and the monitoring parameters;
the monitoring parameters comprise information and state of the client, parameter information of the advertisement, and the name of an app package of the current application;
the monitoring module includes:
the processing unit is used for preprocessing the monitoring parameters;
the storage unit is used for storing the preprocessed monitoring parameters and the screen capture picture;
the judging unit is used for judging whether the media is launched during initial ordering based on the app package name of the current application in the preprocessed monitoring parameters;
the calculating unit is used for calculating the similarity of the screen capture pictures if the screen capture pictures are in the same size;
and the determining unit is used for determining whether the monitoring advertisement is really exposed or not according to the calculated similarity of the screen capturing pictures.
7. The apparatus according to claim 6, wherein the computing unit is specifically configured to:
acquiring a fingerprint of the screen shot picture, and calculating picture similarity according to the fingerprint of the screen shot picture;
or,
and comparing the screen shot picture with a preset standard comparison picture so as to calculate the picture similarity.
8. The apparatus of claim 7, further comprising:
and the display module is used for displaying the exposure condition of the monitoring advertisement.
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| CN111008868A (en) * | 2019-12-05 | 2020-04-14 | 秒针信息技术有限公司 | Advertisement monitoring method, system and computer readable storage medium |
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