CN108830658B - Data processing method and device for information push, electronic equipment and storage medium - Google Patents

Data processing method and device for information push, electronic equipment and storage medium Download PDF

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CN108830658B
CN108830658B CN201810644981.1A CN201810644981A CN108830658B CN 108830658 B CN108830658 B CN 108830658B CN 201810644981 A CN201810644981 A CN 201810644981A CN 108830658 B CN108830658 B CN 108830658B
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information
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target terminal
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CN108830658A (en
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刘颖慧
魏进武
张第
刘静沙
赵慧
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China United Network Communications Group Co Ltd
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    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
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    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract

The invention provides a data processing method and device for information push, electronic equipment and a storage medium, wherein the method comprises the following steps: sending at least one piece of first push information to a target terminal, and determining the sending time of sending the first push information each time; acquiring the primary feedback time of part or all of the first push information; determining a feedback time parameter according to the initial feedback time and the sending time of the part or all of the first push information; selecting the push plan information of the target terminal from at least two candidate push plan information according to the feedback time parameter; the push plan information is used for representing second push information needing to be pushed to the terminal and a preset validity period parameter corresponding to the second push information; and pushing information to the terminal according to the pushing plan information of the target terminal. The invention effectively improves the flexibility of the sent push information.

Description

Data processing method and device for information push, electronic equipment and storage medium
Technical Field
The present invention relates to the field of information processing, and in particular, to a data processing method and apparatus for information push, an electronic device, and a storage medium.
Background
An intelligent terminal may be understood as a device comprising a processor and a memory. The intelligent terminal can be also provided with a communication module, and the intelligent terminal can be directly or indirectly connected with a server of an operator by utilizing the communication module.
The operator server needs to send push information to the intelligent terminal, where the push information may be information for marketing a product, introducing a product, consulting and surveying a user of the intelligent terminal, and the like.
Therefore, in the existing information pushing mode, no matter how the user processes and feeds back the information to be pushed through the intelligent terminal, the information to be pushed to the terminal is fixed, and the information pushing lacks flexibility.
Disclosure of Invention
The invention provides a data processing method and device for information push, electronic equipment and a storage medium, and aims to solve the problem that the information push is lack of flexibility.
According to a first aspect of the present invention, there is provided a data processing method for information push, including:
sending at least one piece of first push information to a target terminal, and determining the sending time of sending the first push information each time;
acquiring initial feedback time of part or all of first push information, wherein the initial feedback time is time for the target terminal to perform feedback for the first time according to the first push information;
determining a feedback time parameter according to the initial feedback time and the sending time of the part or all of the first push information; the feedback time-use parameter is used for representing the time required by the target terminal from the time when the target terminal receives the first push information to the time when the feedback is carried out for the first time;
selecting the push plan information of the target terminal from at least two candidate push plan information according to the feedback time parameter; the push plan information is used for representing second push information needing to be pushed to the terminal and a preset validity period parameter corresponding to the second push information; the second push information comprises a second link, and the validity period parameter is used for characterizing the length of a validity period of the second link; the validity period parameter represented by the push plan information of the target terminal is associated with the feedback time parameter;
and pushing information to the terminal according to the pushing plan information of the target terminal.
Optionally, the first push information includes a first link, and the feedback refers to accessing the first link and/or consumption behavior occurring after entering a page or software indicated by the first link.
Optionally, the push plan information is further used to represent a preset preferential amount parameter corresponding to the second push information;
before the selecting the push plan information of the target terminal according to the feedback time parameter in the at least two candidate push plan information, the method further includes:
accumulating the first feedback times once every time the target terminal is detected to access the first link;
accumulating a second feedback time each time when the target terminal is detected to have consumption behavior after entering the page or the software indicated by the first link;
selecting the push plan information of the target terminal according to the feedback time parameter in the at least two candidate push plan information, specifically comprising:
and selecting the push plan information of the target terminal according to the first feedback times, the second feedback parameters and the feedback time parameters in at least two candidate push plan information, wherein the discount amount parameters represented by the push plan information of the target terminal are associated with the first feedback times, the second feedback parameters and the feedback time parameters.
Optionally, before selecting the push plan information of the target terminal according to the feedback time-use parameter in the at least two candidate push plan information, the method further includes:
recording the consumption amount of the consumption behavior each time the target terminal is detected to generate the consumption behavior after entering the page or the software indicated by the first link;
the selecting, from the at least two candidate push plan information, the push plan information of the target terminal according to the first feedback times, the second feedback parameter, and the feedback time parameter includes:
and selecting the push plan information of the target terminal according to the consumption amount of each consumption behavior, the first feedback times, the second feedback parameter and the feedback time parameter in at least two candidate push plan information, wherein the preferential amount parameter represented by the push plan information of the target terminal is related to the consumption amount of each consumption behavior, and the ratio of the second feedback times to the first feedback parameter.
According to a second aspect of the present invention, there is provided an information-pushed data processing apparatus, including:
the system comprises a sending module, a receiving module and a sending module, wherein the sending module is used for sending at least one piece of first push information to a target terminal and determining the sending time of sending the first push information each time;
the time obtaining module is used for obtaining initial feedback time of part or all of first push information, and the initial feedback time is time for the target terminal to perform feedback for the first time according to the first push information;
the time-use determining module is used for determining a feedback time-use parameter according to the initial feedback time and the sending time of the part or all of the first push information; the feedback time-use parameter is used for representing the time required by the target terminal from the time when the target terminal receives the first push information to the time when the feedback is carried out for the first time;
the selection module is used for selecting the push plan information of the target terminal from at least two candidate push plan information according to the feedback time-use parameter; the push plan information is used for representing second push information needing to be pushed to the terminal and pushing a preset validity period parameter corresponding to the second push information; the second push information comprises a second link, and the validity period parameter is used for characterizing the length of a validity period of the second link; the validity period parameter represented by the push plan information of the target terminal is associated with the feedback time parameter;
and the pushing module is used for pushing information to the terminal according to the pushing plan information of the target terminal.
Optionally, the first push information includes a first link, and the feedback refers to that the target terminal accesses the first link or that consumption behavior occurs after entering a page or software indicated by the first link.
Optionally, the push plan information is further used to characterize a preset preferential amount parameter corresponding to the second push information, and the apparatus further includes:
the first accumulation module is used for accumulating the first feedback times once every time the target terminal is detected to access the first link;
the second accumulation module is used for accumulating the second feedback times once every time the consumption behavior of the target terminal is detected after the target terminal enters the page or the software indicated by the first link;
the selection module is specifically configured to:
and selecting the push plan information of the target terminal according to the first feedback times, the second feedback parameters and the feedback time parameters in at least two candidate push plan information, wherein the preferential amount parameters represented by the push plan information of the target terminal are associated with the ratio of the second feedback times to the first feedback parameters.
Optionally, the apparatus is characterized by further comprising:
the recording module is used for recording the consumption amount of the consumption behavior each time the target terminal is detected to generate the consumption behavior after entering the page or the software indicated by the first link;
the selection module is specifically configured to:
and selecting the push plan information of the target terminal according to the consumption amount of each consumption behavior, the first feedback times, the second feedback parameter and the feedback time parameter in at least two candidate push plan information, wherein the preferential amount parameter represented by the push plan information of the target terminal is related to the consumption amount of each consumption behavior, and the ratio of the second feedback times to the first feedback parameter.
According to a third aspect of the present invention, there is provided an electronic apparatus comprising:
a processor; and the number of the first and second groups,
a memory for storing executable instructions of the processor;
wherein the processor is configured to perform the data processing method of information pushing according to the first aspect and its alternatives via execution of the executable instructions.
According to a fourth aspect of the present invention, there is provided a storage medium having a computer program stored thereon, characterized in that the program, when executed by a processor, implements the data processing method of information push according to the first aspect and its optional aspects.
The invention also discloses a data processing method, device electronic equipment and storage medium for information push, which realizes the representation of the feedback condition of a user by acquiring the initial feedback time of part or all of the first push information, determining a feedback time parameter according to the initial feedback time and the sending time of the part or all of the first push information, and selecting the push plan information of the target terminal from at least two candidate push plan information according to the feedback time parameter, and pushing the information to the terminal according to the push plan information of the target terminal, thereby realizing the selection of the corresponding push plan information based on the feedback condition of the user, and pushing the information according to the push plan information, so that the push plan of the information can meet the feedback condition of the user on the pushed information before, and further can be used for the user distinguishing processing of different feedback conditions, the flexibility of the sent push information is effectively improved.
Further, the push plan information of the target terminal is selected according to the relevance between the feedback time-use parameter and the validity period parameter in the push plan information, so that a certain causal relationship can be realized between the feedback time-use parameter and the finally selected push plan information, and the push plan information can be flexibly selected for different feedback times.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to these drawings without creative efforts.
Fig. 1 is a schematic flow chart of a data processing method for information push according to an embodiment of the present invention;
FIG. 2 is a schematic flow chart of a data processing method for pushing information according to another embodiment of the present invention;
FIG. 3 is a schematic structural diagram of a data processing apparatus for pushing information according to an embodiment of the present invention;
FIG. 4 is a schematic structural diagram of a data processing apparatus for pushing information according to another embodiment of the present invention;
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
The terms "first," "second," "third," "fourth," and the like in the description and in the claims, as well as in the drawings, if any, are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the invention described herein are capable of operation in sequences other than those illustrated or described herein. Furthermore, the terms "comprises," "comprising," and "having," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or elements is not necessarily limited to those steps or elements expressly listed, but may include other steps or elements not expressly listed or inherent to such process, method, article, or apparatus.
The technical solution of the present invention will be described in detail below with specific examples. The following several specific embodiments may be combined with each other, and details of the same or similar concepts or processes may not be repeated in some embodiments.
Fig. 1 is a schematic flow chart of a data processing method for information push according to an embodiment of the present invention;
referring to fig. 1, a data processing method for information push includes:
s101: and sending at least one piece of first push information to a target terminal, and determining the sending time for sending the first push information each time.
The first push information may be understood as push information sent before the second push information, which may be understood as any information that can be used to provide a reference for selecting and sending the second push information.
In one embodiment, the first push information may include a first link.
A first link, which may be understood as data for a user to click through a terminal to enter a web page or to enter software, characterizes a location in a network. In a specific implementation process, the first link may be displayed on the terminal in a link text form, or may be displayed on the terminal in any link-bearing form, such as a picture, a two-dimensional code, a barcode, and the like. The user may access the first link by clicking on the terminal's link text, picture, two-dimensional code, bar code, etc. to enter a web page or to enter software, which may also be understood as the first link may indicate a particular web page, software.
The sending time, which is understood to be the time of sending the first push information each time, may be configured specifically according to the selected requirement, and may be, for example, a certain day, a certain hour, a certain minute, or a certain second.
S102: and acquiring the primary feedback time of part or all of the first push information.
The initial feedback time may be understood as a time when the target terminal performs feedback for the first time according to the first push information. Each first push message corresponds to at most one primary feedback time, and if a certain first push message is not fed back all the time, the primary feedback time is not generated correspondingly, so that only part of the first push messages may have the primary feedback time.
In one embodiment, the feedback refers to accessing the first link and/or the consumption behavior occurring after entering the page or software indicated by the first link.
If the feedback refers to accessing the link, the initial feedback time refers to accessing the first link for the first time.
And if the feedback refers to the access of the link and the consumption behavior after the page or the software indicated by the first link is entered, the initial feedback time refers to the first access of the first link.
And if the feedback indicates that the consumption behavior occurs after the feedback enters the page or the software indicated by the first link, the initial feedback time indicates that the consumption behavior occurs for the first time.
S103: and determining a feedback time parameter according to the initial feedback time and the sending time of part or all of the first push information.
The feedback time parameter may be understood as a time taken for characterizing that the target terminal needs to perform the feedback from the time of receiving the first push information to the time of performing the feedback for the first time.
Since one sending time and at least one feedback time are generated for each of the partial or all of the first push information, more than one pair of sending time and feedback time may be generated for each of the partial or all of the first push information, and a plurality of pairs of sending time and feedback time are generated for the partial or all of the first push information.
Therefore, a plurality of pairs of sending information and feedback information need to be characterized by using the feedback time parameter, which may be specifically an average value of differences between all pairs of sending time and feedback time.
In one embodiment, in order to facilitate the application of the feedback time parameter, the average value or the difference value may be further processed, and any way of processing the average value or the difference value by using the operation logic is not departing from the scope of the present invention.
S104: and selecting the push plan information of the target terminal from at least two candidate push plan information according to the feedback time parameter.
The push plan information may be understood as second push information used for representing that the second push information needs to be pushed to the terminal, and a preset validity period parameter corresponding to the second push information. In one embodiment, the second push information may be used to indicate a preset offer amount parameter, where the second push information is applicable to the second push information that may generate consumption behavior, and the second push information is configured with the offer amount parameter in advance. Wherein, the number of times of sending the second push information, the frequency of sending, and the like can be further characterized.
The second push information may include a second link. With regard to the understanding of the second link and its alternative embodiments, reference may be made to the foregoing for an understanding of the first link.
The validity period parameter may be understood as the length of the validity period used to characterize the second link. The effective period of the second link may be understood as an effect that if the effective period is exceeded, the access to the corresponding link does not generate the access to the corresponding web page or program.
The validity period parameter represented by the push plan information of the target terminal is associated with the feedback time parameter, and the association may be understood as selecting push plan information with different validity period parameters or selecting from different multiple push plan information when the different degrees of the feedback time parameter are greater, for example: when the feedback time parameter is in the first time length range, the first push plan information and the second push plan information can be selected, and when the feedback time parameter is in the second time length range, the third push plan information and the fourth push plan information can be selected.
In one embodiment, the method may be: if the time of the parameter representation during the feedback use is longer, the push plan information with larger validity period parameter can be pushed to the feedback use, otherwise, if the time of the parameter representation during the feedback use is shorter, the push plan information with smaller validity period parameter can be pushed to the feedback use.
In a specific implementation process, the push plan information may be divided into a plurality of length intervals, such as a long-term interval, a medium-term interval and a short-term interval, according to the time length of the validity period parameter, where each length interval corresponds to a range of different values of the feedback time-use parameter, such as the long term corresponds to a first time length range, the medium term corresponds to a second time length range, and the short term corresponds to a third time length range; when the feedback time parameter is in the first time length range, the push plan information of the target terminal may be selected from one or more pieces of push plan information corresponding to the long-term interval.
In this embodiment, the push plan information of the target terminal is selected based on the relevance between the feedback time parameter and the validity period parameter in the push plan information, so that a certain causal relationship between the feedback time parameter and the finally selected push plan information can be realized, and the push plan information can be flexibly selected for different feedback times.
S105: and pushing information to the terminal according to the pushing plan information of the target terminal.
The data processing method for information push provided by this embodiment implements characterization of user feedback conditions by obtaining the initial feedback time of part or all of the first push information, determining a feedback time parameter according to the initial feedback time and the sending time of the part or all of the first push information, and selecting push plan information of the target terminal according to the feedback time parameter in at least two candidate push plan information, and pushing information to the terminal according to the push plan information of the target terminal, thereby implementing selection of corresponding push plan information based on the user feedback conditions, and pushing information according to the push plan information, so that the push plan of information can meet the feedback conditions of the user on the push information before, and further can be distinguished and processed for users with different feedback conditions, the flexibility of the sent push information is effectively improved.
Further, in this embodiment, the push plan information of the target terminal is selected based on the relevance between the time parameter for feedback and the validity period parameter in the push plan information, so that a certain causal relationship between the time parameter for feedback and the finally selected push plan information can be achieved, and therefore, the push plan information can be flexibly selected for different feedback times.
Fig. 2 is a schematic flow chart of a data processing method for information push according to another embodiment of the present invention.
Referring to fig. 2, the data processing method for information push includes:
s101: and sending at least one piece of first push information to a target terminal, and determining the sending time for sending the first push information each time.
The first push information may be understood as push information sent before the second push information, which may be understood as any information that can be used to provide a reference for selecting and sending the second push information.
In one embodiment, the first push information may include a first link.
A first link, which may be understood as data for a user to click through a terminal to enter a web page or to enter software, characterizes a location in a network. In a specific implementation process, the first link may be displayed on the terminal in a link text form, or may be displayed on the terminal in any link-bearing form, such as a picture, a two-dimensional code, a barcode, and the like. The user may access the first link by clicking on the terminal's link text, picture, two-dimensional code, bar code, etc. to enter a web page or to enter software, which may also be understood as the first link may indicate a particular web page, software.
The sending time, which is understood to be the time of sending the first push information each time, may be configured specifically according to the selected requirement, and may be, for example, a certain day, a certain hour, a certain minute, or a certain second.
S106: whether the target terminal is detected to access the first link.
If not, the procedure returns to step S106 to continue the detection, and the determination in S106 is repeated.
If yes, the process proceeds to step S107: the first feedback times are accumulated once.
The first feedback times may be understood as the accumulated times of times that the user has performed access to the first link for the push information through the terminal. The first feedback times can be accumulated to be the first feedback times no matter the same first push information or different first push information.
S1021: and whether the feedback is carried out for the first time by the target terminal according to the first push information.
In the process, whether the feedback is the first feedback is judged, that is, whether the corresponding feedback time is the initial feedback time is judged, and thus, based on the explanation of the feedback in the embodiment shown in fig. 1, the embodiment further narrows down the feedback to access the link and the consumption behavior after entering the page or software indicated by the first link.
If the determination result in step S1021 is yes, the process may proceed to step S1022: and acquiring the primary feedback time of the first push information.
If the determination result in step S1021 is no, the process may proceed to step S107.
As can be seen, the first feedback time of part or all of the first push information can be obtained by performing the steps S1021 and S1022 a plurality of times in the loop of the flow.
S107: whether the target terminal is detected to consume after entering the page or the software indicated by the first link.
Consumption behavior is understood to be any behavior that generates a payment of a fee. The case that the payment fee is reduced to 0 for any reason may also be included, for example: for part of marketing activities, the cost required to be paid by the consumption behavior is reduced to 0 due to time, place, user attributes and the like, however, the user still needs to click a payment related button or enter a payment related interface, and as long as the user clicks or enters and completes a processing flow, the consumption behavior with the payment cost of 0 is considered to have occurred.
If the determination result in step S107 is negative, the determination in step S107 may be continued for a preset waiting time, and the process returns to step S106 after the waiting time elapses; it is also possible to directly return to step S106 in the case where it is determined that it is impossible to generate consumption behavior.
If the determination result in step S107 is yes, the process may proceed to step S108.
S108: and accumulating the second feedback times once.
The first feedback times can be understood as the accumulated times of the consumption behaviors of the user aiming at the pushed information through the terminal. The first feedback times can be accumulated into a second feedback times no matter the same first push information or different first push information.
S109: and recording the consumption amount of the consumption behavior.
S110: whether the target time is reached.
The target time may be understood as counting the number of the first feedback, the number of the second feedback, the consumption amount, and the expiration time of the initial feedback time, which may be counted from the time after the last first push message is sent or may be counted from the time after the first push message is sent.
If the determination result in the step S110 is no, the process may return to the step S106 to continue the detection, and obtain the subsequent first feedback times, second feedback times, the consumption amount, and the initial feedback time.
If the determination result in step S110 is yes, the process may proceed to step S103.
S103: and determining a feedback time parameter according to the initial feedback time and the sending time of part or all of the first push information.
Alternatives, technical effects, etc. relating to this step can be understood with reference to the embodiment shown in fig. 1.
In one embodiment, the following process may be performed for each pair of difference values between the primary feedback time and the transmission time, or for an average value of the difference values between the primary feedback time and the transmission time, so as to facilitate subsequent use of the difference values:
TimeCoef＝1/(Δt+1)1/4
wherein:
Δ t represents a difference value between the primary feedback time and the transmission time, or an average value of the difference value between the primary feedback time and the transmission time;
if delta t represents the difference value between the primary feedback time and the sending time, the TimeCoef represents the time parameter for the unified feedback corresponding to the pair of the primary feedback time and the sending time; further, the time parameters for feedback to be unified corresponding to each pair of the initial feedback time and the transmission time are unified, and for example, an average value thereof is calculated, so that the required time parameters for feedback can be obtained.
If Δ t represents the average value of the difference between the initial feedback time and the transmission time, then TimeCoef represents the feedback time-use parameter between the initial feedback time and the transmission time.
S104: and selecting the push plan information of the target terminal from at least two candidate push plan information according to the feedback time parameter.
Alternatives, technical effects, etc. relating to this step can be understood with reference to the embodiment shown in fig. 1.
In one embodiment, if the obtained first feedback times and the second feedback times are used, step S104 may include: and selecting the push plan information of the target terminal according to the first feedback times, the second feedback parameters and the feedback time parameters in at least two candidate push plan information, wherein the discount amount parameters represented by the push plan information of the target terminal are associated with the first feedback times, the second feedback parameters and the feedback time parameters.
In another embodiment, if the obtained first feedback times, the second feedback times, and the consumption amount information are used, step S104 may specifically include step S1041: and selecting the push plan information of the target terminal according to the consumption amount of each consumption behavior, the first feedback times, the second feedback parameter and the feedback time parameter in at least two candidate push plan information, wherein the preferential amount parameter represented by the push plan information of the target terminal is related to the consumption amount of each consumption behavior, and the ratio of the second feedback times to the first feedback parameter.
The higher the consumption amount is, the stronger the willingness of the user to consume aiming at the push information is; the second feedback times and the first feedback times can represent the willingness of the user to implement feedback, the more times, the stronger the willingness is, meanwhile, the ratio of the second feedback times to the first feedback times can also represent the willingness of the user to consume under the condition of viewing the page or software indicated by the push information, and the stronger the willingness is if the ratio is higher.
In the specific implementation process, for the user with strong consumption desire, push plan information with higher or lower preferential amount parameters can be output to the user.
The ratio of the second feedback times to the first feedback times, the consumption amount and the corresponding relationship between the second feedback times and the first feedback times and the preferential amount parameter can be determined by big data analysis of the existing data, for example, in a mode of establishing a calculation model, the model can be represented by a determination formula, and the result can be automatically output after a neural network model based on big data learning learns a large amount of data.
Specifically, the preferential amount parameter represented by the push plan information of the target terminal is associated with the consumption amount of each consumption behavior, the ratio of the second feedback times to the first feedback parameter, and the feedback time-use parameter.
In the specific judgment process, an evaluation parameter can be obtained by calculation according to the consumption amount of each consumption behavior, the ratio of the second feedback times to the first feedback parameter and the feedback time parameter, then push plan information corresponding to the discount amount parameter is selected according to the corresponding relation between each numerical value interval of the evaluation parameter and each discount amount parameter, and meanwhile, more than one piece of push plan information can be correspondingly determined according to the evaluation parameter, and further screening needs to be carried out on the push plan information.
The evaluation parameter may be calculated, for example, by the following formula:
PV＝TimeCoef·K1+K2·odds·aveExpenseValue
wherein:
PV represents an evaluation parameter;
TimeCoef represents a feedback time parameter;
odds represents the ratio of the second feedback times to the first feedback times;
aveExpenseValue represents the average value of the consumption amount of each consumption behavior;
K1、K2representing preset parameters.
In one example, K1It can be enumerated as a figure for representing the cost generated for the user to feedback through the target terminal, it can be an artificial set figure, it can also be a figure calculated according to the actual situation statistics; k2The generated consumption behavior may be represented by an amount of the benefit indicated by the push information, which may be a manually set number or a statistically calculated number according to actual conditions, for example: if the push information has preferential amount, the user can record corresponding first data, if the push information is not used, the corresponding second data can be recorded, and after counting the first data and the second data, K can be obtained2The first data and the second data may be, for example, a value recorded if used, a 0 recorded if not used, and K obtained by adding all the first data and the second data2。
However, the above is only a partial list, K1、K2The value of (a) may be arbitrary, or may be determined by substituting or learning existing data according to a calculation model, a neural network, or the like, in the case of determining a formula.
According to the embodiment, the reaction habit of the user on each piece of push information through the target terminal is considered through the feedback time-use parameter, the consumption habit of the user is also considered through the ratio of the second feedback times to the first feedback times, or the consumption habit of the user is considered through the ratio and the consumption amount, and then the push plan information can be flexibly selected based on the reaction habit and the consumption habit, so that the selected push plan information is more accordant with the habit of the user, too much information is prevented from being pushed to the user who does not tend to feed back, unmatched information of the discount amount is prevented from being pushed to the user, and the pushed information is reasonably planned, so that the distribution of data resources and communication resources is better, reasonable and efficient.
S105: and pushing information to the terminal according to the pushing plan information of the target terminal.
The data processing method for information push provided by this embodiment implements characterization of user feedback conditions by obtaining the initial feedback time of part or all of the first push information, determining a feedback time parameter according to the initial feedback time and the sending time of the part or all of the first push information, and selecting push plan information of the target terminal according to the feedback time parameter in at least two candidate push plan information, and pushing information to the terminal according to the push plan information of the target terminal, thereby implementing selection of corresponding push plan information based on the user feedback conditions, and pushing information according to the push plan information, so that the push plan of information can meet the feedback conditions of the user on the push information before, and further can be distinguished and processed for users with different feedback conditions, the flexibility of the sent push information is effectively improved.
Further, in this embodiment, the push plan information of the target terminal is selected based on the relevance between the time parameter for feedback and the validity period parameter in the push plan information, so that a certain causal relationship between the time parameter for feedback and the finally selected push plan information can be achieved, and therefore, the push plan information can be flexibly selected for different feedback times.
Fig. 3 is a schematic structural diagram of a data processing apparatus for pushing information according to an embodiment of the present invention.
Referring to fig. 3, the data processing apparatus 200 for pushing information includes:
a sending module 201, configured to send at least one first push message to a target terminal, and determine a sending time for sending the first push message each time;
a time obtaining module 202, configured to obtain a first feedback time of a part or all of the first push information, where the first feedback time is a time when the target terminal performs feedback according to the first push information for the first time;
a time-use determining module 203, configured to determine a feedback time-use parameter according to the initial feedback time and the sending time of the part or all of the first push information; the feedback time-use parameter is used for representing the time required by the target terminal from the time when the target terminal receives the first push information to the time when the feedback is carried out for the first time;
a selecting module 204, configured to select, from at least two candidate push plan information, push plan information of the target terminal according to the feedback time parameter; the push plan information is used for representing second push information needing to be pushed to the terminal and pushing a preset validity period parameter corresponding to the second push information; the second push information comprises a second link, and the validity period parameter is used for characterizing the length of a validity period of the second link; the validity period parameter represented by the push plan information of the target terminal is associated with the feedback time parameter;
a pushing module 205, configured to push information to the terminal according to the pushing plan information of the target terminal.
Optionally, the first push information includes a first link, and the feedback refers to that the target terminal accesses the first link or that consumption behavior occurs after entering a page or software indicated by the first link.
Optionally, the push plan information is further used to represent a preset preferential amount parameter corresponding to the second push information.
The data processing apparatus for information push provided in this embodiment determines a feedback time parameter according to the initial feedback time and the sending time of part or all of the first push information, thereby implementing characterization of user feedback conditions, and further selects push plan information of the target terminal according to the feedback time parameter, and pushes information to the terminal according to the push plan information of the target terminal, thereby implementing selection of corresponding push plan information based on the feedback conditions of the user, and push information according to the push plan information, so that the push plan of information can meet the feedback conditions of the user on the push information before, and further can perform user differentiation processing for different feedback conditions, the flexibility of the sent push information is effectively improved.
Further, in this embodiment, the push plan information of the target terminal is selected based on the relevance between the time parameter for feedback and the validity period parameter in the push plan information, so that a certain causal relationship between the time parameter for feedback and the finally selected push plan information can be achieved, and therefore, the push plan information can be flexibly selected for different feedback times.
Fig. 4 is a schematic structural diagram of a data processing apparatus for pushing information according to another embodiment of the present invention. Which may be understood as a modification of the embodiment shown in fig. 3.
Referring to fig. 4, the data processing apparatus 200 for pushing information may further include:
a first accumulation module 206, configured to accumulate a first feedback time each time it is detected that the target terminal accesses the first link;
a second accumulation module 207, configured to accumulate a second feedback time each time when it is detected that the target terminal consumes after entering the page or software indicated by the first link;
the selecting module 204 is specifically configured to:
and selecting the push plan information of the target terminal according to the first feedback times, the second feedback parameters and the feedback time parameters in at least two candidate push plan information, wherein the preferential amount parameters represented by the push plan information of the target terminal are associated with the ratio of the second feedback times to the first feedback parameters.
Optionally, the apparatus further includes:
the recording module 208 is configured to record a consumption amount of the consumption behavior each time it is detected that the target terminal has a consumption behavior after entering the page or the software indicated by the first link;
the selecting module 204 is specifically configured to:
and selecting the push plan information of the target terminal according to the consumption amount of each consumption behavior, the first feedback times, the second feedback parameter and the feedback time parameter in at least two candidate push plan information, wherein the preferential amount parameter represented by the push plan information of the target terminal is related to the consumption amount of each consumption behavior, and the ratio of the second feedback times to the first feedback parameter.
The data processing apparatus for information push provided in this embodiment determines a feedback time parameter according to the initial feedback time and the sending time of part or all of the first push information, thereby implementing characterization of user feedback conditions, and further selects push plan information of the target terminal according to the feedback time parameter, and pushes information to the terminal according to the push plan information of the target terminal, thereby implementing selection of corresponding push plan information based on the feedback conditions of the user, and push information according to the push plan information, so that the push plan of information can meet the feedback conditions of the user on the push information before, and further can perform user differentiation processing for different feedback conditions, the flexibility of the sent push information is effectively improved.
Further, in this embodiment, the push plan information of the target terminal is selected based on the relevance between the time parameter for feedback and the validity period parameter in the push plan information, so that a certain causal relationship between the time parameter for feedback and the finally selected push plan information can be achieved, and therefore, the push plan information can be flexibly selected for different feedback times.
Fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the invention.
Referring to fig. 5, the present embodiment further provides an electronic device 30 including: a processor 31 and a memory 32; wherein:
a memory 32 for storing a computer program, which may also be a flash (flash memory).
And a processor 31 for executing the execution instructions stored in the memory to implement the steps of the above method. Reference may be made in particular to the description relating to the preceding method embodiment.
Alternatively, the memory 32 may be separate or integrated with the processor 31.
When the memory 32 is a device independent of the processor 31, the electronic device 30 may further include:
a bus 33 for connecting the memory 32 and the processor 31.
The present embodiment also provides a readable storage medium, in which a computer program is stored, and when the computer program is executed by at least one processor of an electronic device, the computer program electronically executes the method provided by the above various embodiments.
The present embodiment also provides a program product comprising a computer program stored in a readable storage medium. The computer program can be read from a readable storage medium by at least one processor of the electronic device, and the execution of the computer program by the at least one processor causes the electronic device to implement the methods provided by the various embodiments described above.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.

Claims (6)

1. A data processing method for information push is characterized by comprising the following steps:
sending at least one piece of first push information to a target terminal, and determining the sending time of sending the first push information each time;
acquiring initial feedback time of part or all of first push information, wherein the initial feedback time is time for the target terminal to perform feedback for the first time according to the first push information;
determining a feedback time parameter according to the initial feedback time and the sending time of the part or all of the first push information; the feedback time-use parameter is used for representing the time required by the target terminal from the time when the target terminal receives the first push information to the time when the feedback is carried out for the first time;
selecting the push plan information of the target terminal from at least two candidate push plan information according to the feedback time parameter; the push plan information is used for representing second push information needing to be pushed to the terminal and a preset validity period parameter corresponding to the second push information; the second push information comprises a second link, and the validity period parameter is used for characterizing the length of a validity period of the second link; the validity period parameter represented by the push plan information of the target terminal is associated with the feedback time parameter;
pushing information to the terminal according to the pushing plan information of the target terminal;
the first push information comprises a first link, and the feedback refers to the access of the first link and/or consumption behavior after entering a page or software indicated by the first link;
the push plan information is also used for representing a preset preferential amount parameter corresponding to the second push information;
before the selecting the push plan information of the target terminal according to the feedback time parameter in the at least two candidate push plan information, the method further includes:
accumulating the first feedback times once every time the target terminal is detected to access the first link;
accumulating a second feedback time each time when the target terminal is detected to have consumption behavior after entering the page or the software indicated by the first link;
selecting the push plan information of the target terminal according to the feedback time parameter in the at least two candidate push plan information, specifically comprising:
and selecting the push plan information of the target terminal according to the first feedback times, the second feedback times and the feedback time parameter in at least two candidate push plan information, wherein the discount amount parameter represented by the push plan information of the target terminal is associated with the first feedback times, the second feedback times and the feedback time parameter.
2. The method according to claim 1, wherein before selecting the push plan information of the target terminal according to the feedback time parameter from the at least two candidate push plan information, the method further comprises:
recording the consumption amount of the consumption behavior each time the target terminal is detected to generate the consumption behavior after entering the page or the software indicated by the first link;
the selecting, from the at least two candidate push plan information, the push plan information of the target terminal according to the first feedback number, the second feedback number, and the feedback time parameter includes:
and selecting the push plan information of the target terminal according to the consumption amount of each consumption behavior, the first feedback times, the second feedback times and the feedback time parameter in at least two candidate push plan information, wherein the preferential amount parameter represented by the push plan information of the target terminal is related to the consumption amount of each consumption behavior, and the ratio of the second feedback times to the first feedback times is related to the consumption amount of each consumption behavior.
3. A data processing device for pushing information, comprising:
the system comprises a sending module, a receiving module and a sending module, wherein the sending module is used for sending at least one piece of first push information to a target terminal and determining the sending time of sending the first push information each time;
the time obtaining module is used for obtaining initial feedback time of part or all of first push information, and the initial feedback time is time for the target terminal to perform feedback for the first time according to the first push information;
the time-use determining module is used for determining a feedback time-use parameter according to the initial feedback time and the sending time of the part or all of the first push information; the feedback time-use parameter is used for representing the time required by the target terminal from the time when the target terminal receives the first push information to the time when the feedback is carried out for the first time;
the selection module is used for selecting the push plan information of the target terminal from at least two candidate push plan information according to the feedback time-use parameter; the push plan information is used for representing second push information needing to be pushed to the terminal and pushing a preset validity period parameter corresponding to the second push information; the second push information comprises a second link, and the validity period parameter is used for characterizing the length of a validity period of the second link; the validity period parameter represented by the push plan information of the target terminal is associated with the feedback time parameter;
the pushing module is used for pushing information to the terminal according to the pushing plan information of the target terminal;
the first push information comprises a first link, and the feedback refers to that the target terminal accesses the first link or consumption behavior occurs after entering a page or software indicated by the first link;
the push plan information is further used for representing a preset preferential amount parameter corresponding to the second push information, and the device further includes:
the first accumulation module is used for accumulating the first feedback times once every time the target terminal is detected to access the first link;
the second accumulation module is used for accumulating the second feedback times once every time the consumption behavior of the target terminal is detected after the target terminal enters the page or the software indicated by the first link;
the selection module is specifically configured to:
and selecting the push plan information of the target terminal according to the first feedback times, the second feedback times and the feedback time parameter in at least two candidate push plan information, wherein the preferential amount parameter represented by the push plan information of the target terminal is associated with the ratio of the second feedback times to the first feedback times.
4. The apparatus of claim 3, further comprising:
the recording module is used for recording the consumption amount of the consumption behavior each time the target terminal is detected to generate the consumption behavior after entering the page or the software indicated by the first link;
the selection module is specifically configured to:
and selecting the push plan information of the target terminal according to the consumption amount of each consumption behavior, the first feedback times, the second feedback times and the feedback time parameter in at least two candidate push plan information, wherein the preferential amount parameter represented by the push plan information of the target terminal is related to the consumption amount of each consumption behavior, and the ratio of the second feedback times to the first feedback times is related to the consumption amount of each consumption behavior.
5. An electronic device, comprising:
a processor; and the number of the first and second groups,
a memory for storing executable instructions of the processor;
wherein the processor is configured to perform the data processing method of information pushing of claim 1 or 2 via execution of the executable instructions.
6. A storage medium on which a computer program is stored, characterized in that the program, when being executed by a processor, implements the data processing method of information pushing according to claim 1 or 2.
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