CN103905482B - Method, push server and the system of pushed information - Google Patents
Method, push server and the system of pushed information Download PDFInfo
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- CN103905482B CN103905482B CN201210574822.1A CN201210574822A CN103905482B CN 103905482 B CN103905482 B CN 103905482B CN 201210574822 A CN201210574822 A CN 201210574822A CN 103905482 B CN103905482 B CN 103905482B
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Abstract
The invention discloses a kind of method of pushed information, push server and system, belong to network field.Methods described includes：The historical record for being pushed to the first information of user is obtained, the user is classified according to the historical record；One identification information is set to every class user, establishes the corresponding relation of every class user and identification information；The second being identified of information to be pushed according to identification information pair handles to obtain the 3rd information, and the 3rd information carries identification information and the second information；According to every class user and the corresponding relation of identification information, the 3rd information is pushed to corresponding user.The present invention is by setting different identification informations for every class user, and being identified of information to be pushed is handled, so that the information after markization processing is directed to and different identification informations is carried per class user, so as to which the information after markization processing is targetedly pushed into user, information can be pushed to accurate target group, the efficiency of pushed information is improved while lifting Consumer's Experience.
Description
Technical field
The present invention relates to network field, the more particularly to a kind of method of pushed information, push server and system.
Background technology
With the development of network, installed in the application program of client, generally require to interact with client user, such as
To client user's pushed information so that user performs corresponding operation according to the information, and the information of the push can be user
The information of software upgrading, information of custom system safety etc..
In the prior art to the technical scheme of client user's pushed information, detect to pacify in client by push server
The application program upgraded is needed in the application program of dress, and generates the information of user software upgrading, so as to which the information be pushed to
User.
During the present invention is realized, inventor has found that prior art at least has problems with：Prior art pushes
During information, push server simply generates information according to the situation of client, then the information is pushed to whole users, pushes
Mode blindly, not only causes being sick of for user, and can not be pushed to accurate target group so that the efficiency of pushed information compared with
It is low.
The content of the invention
In order to improve the efficiency of pushed information, the embodiments of the invention provide a kind of method of pushed information, Push Service
Device and system.The technical scheme is as follows：
On the one hand, there is provided a kind of method of pushed information, methods described include：
The historical record for being pushed to the first information of user is obtained, the user is divided according to the historical record
Class；
One identification information is set to every class user, establishes the corresponding relation of every class user and identification information；
The second being identified of information to be pushed according to the identification information pair handles to obtain the 3rd information, and the described 3rd
Information carries the identification information and second information；
According to every class user and the corresponding relation of identification information, the 3rd information is pushed to corresponding user.
Wherein, it is described to obtain the historical record for being pushed to the first information of user, according to the historical record to the use
Family is classified, and is specifically included：
Obtain the very first time that the first information is pushed to each user；
The response message that each user returns is obtained, the response message carries the user and clicks on the first information
Second time；
According to the very first time of each user and the second time, the user is classified.
Wherein, the very first time and the second time of each user of the basis, the user is classified, specifically included：
Preset multiple durations；
Reaction duration of each user to the first information is calculated, when the reaction duration is specially the very first time and second
Between time difference；
According to the preset duration belonging to reaction duration of each user to the first information, the user is classified.
Wherein, second being identified of information to be pushed according to the identification information pair handles to obtain the 3rd letter
Breath, is specifically included：
Increase the identification information in second information and obtain the 3rd information, so that the identification information highlights
In the 3rd information.
On the other hand, there is provided a kind of push server, the push server include：
Sort module, the historical record of the first information of user is pushed to for obtaining, according to the historical record to institute
User is stated to be classified；
Module is established, for setting an identification information to every class user, is established corresponding with identification information per class user
Relation；
Mark module, handle to obtain the 3rd for the second being identified of information to be pushed according to the identification information pair
Information, the 3rd information carry the identification information and second information；
Pushing module, for according to the corresponding relation per class user and identification information for establishing module foundation,
3rd information is pushed to corresponding user.
Wherein, the sort module specifically includes：
First acquisition unit, the first information is pushed to the very first time of each user for obtaining；
Second acquisition unit, the response message returned for obtaining each user, the response message carry the user
Click on the second time of the first information；
Taxon, the very first time and described second of each user for being obtained according to the first acquisition unit are obtained
The second time for taking unit to obtain, the user is classified.
Wherein, the taxon is specifically used for：
Preset multiple durations；
Reaction duration of each user to the first information is calculated, when the reaction duration is specially the very first time and second
Between time difference；
According to the preset duration belonging to reaction duration of each user to the first information, the user is classified.
Wherein, the mark module is specifically used for：Increase the identification information in second information and obtain the 3rd letter
Breath, so that the identification information is highlighted in the 3rd information.
On the other hand, there is provided a kind of system of pushed information, the system include push server and client；It is described
Push server, the historical record of the first information of user is pushed to for obtaining, according to the historical record to the user
Classified；One identification information is set to every class user, establishes the corresponding relation of every class user and identification information；According to described
Identification information pair the second being identified of information to be pushed handles to obtain the 3rd information, and the 3rd information carries the mark
Information and second information；According to every class user and the corresponding relation of identification information, the 3rd information is pushed to
Corresponding user；
The client, for the historical record of the first information of the user to be sent into the push server, and
Receive the 3rd information that the push server is sent.
The beneficial effect that technical scheme provided in an embodiment of the present invention is brought is：By the way that user is classified, used for every class
Family sets different identification informations, and being identified of information to be pushed is handled so that the information pin after markization processing
Different identification informations is carried to every class user, so as to which the information after markization processing is targetedly pushed into user, energy
It is enough that information is pushed to accurate target group, the efficiency of pushed information is improved while lifting Consumer's Experience.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, make required in being described below to embodiment
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the present invention, for
For those of ordinary skill in the art, on the premise of not paying creative work, other can also be obtained according to these accompanying drawings
Accompanying drawing.
Fig. 1 is the method flow diagram for the pushed information that the embodiment of the present invention one provides；
Fig. 2 is the method flow diagram for the pushed information that the embodiment of the present invention two provides；
Fig. 3 is the push server structural representation that the embodiment of the present invention three provides；
Fig. 4 is the sort module structural representation that the embodiment of the present invention three provides；
Fig. 5 is the system structure diagram for the pushed information that the embodiment of the present invention four provides.
Embodiment
To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with accompanying drawing to embodiment party of the present invention
Formula is described in further detail.
Embodiment one
Referring to Fig. 1, the embodiments of the invention provide a kind of method of pushed information, methods described includes：
101：The historical record for being pushed to the first information of user is obtained, user is classified according to historical record；
102：One identification information is set to every class user, establishes the corresponding relation of every class user and identification information；
103：The second being identified of information to be pushed according to the identification information pair handles to obtain the 3rd information, and the 3rd
Information carries the identification information and second information；
104：According to every class user and the corresponding relation of identification information, the 3rd information is pushed to corresponding user.
The method of pushed information provided in an embodiment of the present invention, by the way that user is classified, set for every class user different
Identification information, and being identified of information to be pushed is handled so that the information after markization processing is for often class user
Different identification informations is carried, so as to which the information after markization processing is targetedly pushed into user, information can be pushed away
Accurate target group is given, the efficiency of pushed information is improved while lifting Consumer's Experience.
Embodiment two
The embodiments of the invention provide a kind of method of pushed information, referring to Fig. 2, method flow includes：
201：Push server obtains the first information for being pushed to client user to the client push first information
Historical record；
In the embodiment of the present invention, push server is communicatively coupled with multiple client, and each client is corresponding one
User, each client are at least provided with an application program, and the application program refers to the program that can produce recommended, such as electricity
Brain house keeper, wechat, microblogging and shopping program etc..Recommended refers to the information for recommending user, and the recommended can be visitor
The information of family end software upgrading, the information of FTP client FTP safety and shopping information etc., the present invention is to the specific interior of recommended
Appearance is not construed as limiting, and the first information is a kind of recommended in the step, and the embodiment of the present invention is using the first information pushed as use
Illustrated exemplified by the information of family software upgrading.
In the step, the historical record for being pushed to the first information of user refers to the time for the first information for being pushed to user
Information, wherein, obtain be pushed to user the first information historical record, specifically include acquisition the first information is pushed to it is each
The very first time of client.Push server records the very first time that the first information is pushed to each user.Preferably, push
The first information can be pushed to each client by server simultaneously, successively can also sequentially be pushed to the first information
Each client.
202：Client receives the first information, obtains client user and clicks on the second time of the first information, and to pushing away
Send server to return to response message, second time is carried in the response message；
Wherein, client user clicks on the information of user software upgrading, that is, shows that user receives the software upgrading of push
Information, the software upgrade information of the push are adopted by user, recommend to come into force.
In practical application, the reaction speed for the information that each client user upgrades to the user software received is to differ
Sample, e.g., after some client users receive the information of user software upgrading, software upgrading operation is carried out quickly, push is quickly
Come into force；, may be through carrying out software liter again after a period of time after some client users receive the information of user software upgrading
Level operation, that is to say, that come into force through pushing after a while；After some client users receive the information of user software upgrading, very
All operated for a long time without software upgrading, if the time exceedes the default time, it is soft to show that client user is not carried out
Part updating operation, push failure.The default time of this in the embodiment of the present invention can arbitrarily be set by push server.
203：Push server receives the response message that client is sent, and is taken according in the very first time and the response message
Second time of band, reaction duration of the generation user to the first information；
In practical application, push server is according to very first time of the first information for being pushed to client, and the client
The second time carried in the response message of transmission, calculate the reaction duration of client user's software upgrading, that is to say, that
React the difference that duration is equal to the very first time and the second time.
When push server receives the response message of multiple client transmission, for each user, according to the very first time
With the second time, the reaction duration of the user is generated, it is corresponding with reaction duration so as to establish each user in push server
Relation.
204：According to reaction duration of the user to the first information, user is classified；
Specifically, for software upgrading, performance is that user receives attitude to new things, according to multiple users to first
The reaction duration of information establishes normal distribution, and user is divided into multiclass according to normal distribution.
In practical application, N number of duration can be preset, user is correspondingly divided into N classes, N is the integer more than 1, and the present invention is real
Apply example and be equal to 3 with N, illustrated exemplified by user is divided into three classes.Default first duration X, the second duration Y and the 3rd duration Z tri-
Individual duration, each duration correspond to a kind of user, user are divided into three classes, and tri- threshold values sections of X, Y, Z represent the different user of three classes.
For example, in the first earliest duration X, the user for having 15.9% uses software upgrading, it is meant that this kind of user is very
Software is often carried out upgrading experience by enthusiasm in the experience to new software, New function in the very first time.This kind of user's everything neck
First, it is the guide of trend, this kind of user of the embodiment of the present invention is referred to as the person of having a taste of a delicacy, i.e. first kind user.In the second of centre
Long Y, the user for having 84.1% are upgraded software, and this kind of user is the follower of trend, is unwilling to be lag behind, and often looks at forum
Or the comment of the official website person of having a taste of a delicacy is upgraded again, be afraid of to be not suitable with new version, the embodiment of the present invention claims based on this kind of user
Flow user, i.e. the second class user.In the 3rd last duration Z, the user for having 15.7% is upgraded, and this kind of user knows oneself
Fall behind, perhaps can make great efforts one, the psychology of user can be utilized for this kind of user, when most of users above upgrade
, you is left with, this kind of user of the embodiment of the present invention is referred to as lagger, i.e. the 3rd class user.
205：Classified according to different users, an identification information is set to every class user, establish every class user and mark
The corresponding relation of information；
Specifically, the embodiment of the present invention sets an identification information to every class user, is somebody's turn to do according to sorted three classes user
Identification information is used for the attributive character for characterizing such user, so as to when identification information is pushed into user, meet user
In-mind anticipation, the upgrading of accurate pushing software, improve the efficiency of pushed information.For example, the mark that first kind user is set is believed
Breath can be " trying to be the first ", so as to when identification information is pushed into user, imply that first kind user leads trend；Second class
The identification information that user is set can be " closelying follow trend ", so as to when identification information is pushed into user, imply that user closelys follow
Trend, guide customer upgrade；The identification information that 3rd class user is set can be " remaining ", so as to be pushed to by identification information
During user, imply that user promptly upgrades, be reluctant to be left, just promptly upgrade.
The user and the corresponding relation of identification information that the embodiment of the present invention is established are as shown in the table：
The every class user of table 1 and the mapping table of identification information
206：Push server the second being identified of information to be pushed according to identification information pair handles to obtain the 3rd letter
Breath, the 3rd information carry the identification information and the second information；
Specifically, push server to each client again pushed information when, in order to which the information pushed again is accurate
Corresponding user is pushed to, the information pushed again identical with the first information can also can differ, and will push again herein
Information be referred to as the second information to be pushed.First according to every class user and the corresponding relation of identification information, obtain per class user
Corresponding identification information, then the second information to be pushed according to identification information pair be identified processing and obtain the 3rd information, should
3rd information carries the identification information and the second information, that is to say, that corresponding according to the user to be pushed again during pushed information
Identification information, the second being identified of information to be pushed is handled to obtain the 3rd information, so as to by the 3rd information push
Go out.
Wherein, identification information corresponding to inhomogeneity user is different, for same second information, according to different identification informations
Obtained the 3rd information is also different after markization processing, thus when the 3rd information is pushed into user, can be used according to every class
Family and the corresponding relation of identification information, the 3rd information is pushed to user corresponding to the identification information, so as to which information be pushed
To accurate target group, the efficiency of pushed information is improved.
207：According to every class user and the corresponding relation of identification information, the 3rd information is pushed to corresponding user.
Specifically, when the 3rd information being pushed into user, due to carrying identification information and the second information in the 3rd information,
The identification information in the 3rd information is obtained, and according to the identification information and the corresponding relation of every class user and identification information, is obtained
The every class user corresponding to the identification information, so as to which the 3rd information is pushed into every class user corresponding to the identification information.
That is during three information of push, the 3rd information is pushed to user corresponding to identification information of its carrying, by the 3rd letter
Breath is targetedly pushed to target group, improves the efficiency of pushed information.
For example, according to the corresponding relation described in table 1, the identification information carried in the 3rd information is " trying to be the first ", by the 3rd
When information is pushed to corresponding user, according to identification information " trying to be the first " and the corresponding relation of first kind user, by the 3rd information
First kind user is pushed to, that is, is pushed to user 1 and user 2；The identification information carried in 3rd information is " closelying follow trend ", will
When 3rd information is pushed to corresponding user, according to identification information " closelying follow trend " and the corresponding relation of the second class user, by this
3rd information is pushed to the second class user, that is, is pushed to user 3 and user 4；The identification information carried in 3rd information is " surplus
Under ",, will according to identification information " remaining " and the corresponding relation of the 3rd class user when the 3rd information is pushed into corresponding user
3rd information is pushed to the 3rd class user, that is, is pushed to user 5, so as to push server by the 3rd information of push accurately
It is pushed to target group.
The method of pushed information provided in an embodiment of the present invention, by the way that user is classified, set for every class user different
Identification information, and being identified of information to be pushed is handled so that the information after markization processing is for often class user
Different identification informations is carried, so as to which the information after markization processing is targetedly pushed into user, information can be pushed away
Accurate target group is given, the efficiency of pushed information is improved while lifting Consumer's Experience.
Embodiment three
Referring to Fig. 3, the embodiments of the invention provide a kind of push server, the push server include sort module 301,
Establish module 302, mark module 303 and pushing module 304：
Sort module 301, the historical record of the first information of user is pushed to for obtaining, according to historical record to user
Classified；
Module 302 is established, for setting an identification information to every class user, establishes pair of every class user and identification information
It should be related to；
Mark module 303, handle to obtain the 3rd for the second being identified of information to be pushed according to identification information pair
Information, the 3rd information carry the identification information and second information；
Pushing module 304, for according to the every class user for establishing the foundation of module 302 and the corresponding relation of identification information, inciting somebody to action
3rd information is pushed to corresponding user.
Specifically, referring to Fig. 4, sort module 301 specifically includes first acquisition unit 3011, the and of second acquisition unit 3012
Taxon 3013：
First acquisition unit 3011, the first information is pushed to the very first time of each user for obtaining；
Second acquisition unit 3012, the response message returned for obtaining each user, the response message carry user's point
Hit the second time of the first information；
Taxon 3013, the very first time and second of each user for being obtained according to first acquisition unit 3011 are obtained
The second time for taking unit 3012 to obtain, user is classified.
Wherein, taxon 3013 is specifically used for presetting multiple durations；Calculate reaction of each user to the first information
Duration, the reaction duration are specially the time difference of the very first time and the second time；According to reaction of each user to the first information
Preset duration belonging to duration, user is classified.
Wherein, mark module 303 is specifically used for：Increase identification information in the second information and obtain the 3rd information, so that mark
Know information to be highlighted in the 3rd information.
Push server provided in an embodiment of the present invention, by the way that user is classified, different marks is set for every class user
Know information, and being identified of information to be pushed is handled so that the information after markization processing is directed to be carried per class user
Different identification informations, so as to which the information after markization processing is targetedly pushed into user, information can be pushed to
Accurate target group, the efficiency of pushed information is improved while lifting Consumer's Experience.
Example IV
Referring to Fig. 5, the embodiments of the invention provide a kind of system of pushed information, the system includes push server
401 and client 402；
Push server 401, for obtain be pushed to user the first information historical record, according to historical record to
Classified at family；One identification information is set to every class user, establishes the corresponding relation of every class user and identification information；According to institute
State identification information pair the second being identified of information to be pushed to handle to obtain the 3rd information, the 3rd information carries the mark
Know information and second information；According to every class user and the corresponding relation of identification information, the 3rd information is pushed
To corresponding user；
Client 402, for the historical record of the first information of user to be sent into push server, and receive push clothes
The 3rd information that business device 401 is sent.
In summary, the embodiment of the present invention sets different identification informations for every class user by the way that user is classified, and
Being identified of information to be pushed is handled so that the information after markization processing, which is directed to, carries different marks per class user
Information, so as to which the information after markization processing is targetedly pushed into user, information can be pushed to accurate target
Crowd, the efficiency of pushed information is improved while lifting Consumer's Experience.
It should be noted that：The push server that above-described embodiment provides is in pushed information, only with above-mentioned each function mould
The division progress of block, can be as needed and by above-mentioned function distribution by different functional modules for example, in practical application
Complete, i.e., the internal structure of push server is divided into different functional modules, to complete whole described above or portion
Divide function.In addition, push server and the embodiment of the method for pushed information that above-described embodiment provides belong to same design, it has
Body implementation process refers to embodiment of the method, repeats no more here.
The embodiments of the present invention are for illustration only, do not represent the quality of embodiment.
One of ordinary skill in the art will appreciate that hardware can be passed through by realizing all or part of step of above-described embodiment
To complete, by program the hardware of correlation can also be instructed to complete, described program can be stored in a kind of computer-readable
In storage medium, storage medium mentioned above can be read-only storage, disk or CD etc..
The foregoing is only presently preferred embodiments of the present invention, be not intended to limit the invention, it is all the present invention spirit and
Within principle, any modification, equivalent substitution and improvements made etc., it should be included in the scope of the protection.
Claims (9)
- A kind of 1. method of pushed information, it is characterised in that methods described includes：The historical record for being pushed to the first information of user is obtained, the user is classified according to the historical record；One identification information is set to every class user, establishes the corresponding relation of every class user and identification information；The second being identified of information to be pushed according to the identification information pair handles to obtain the 3rd information, the 3rd information Carry the identification information and second information；According to every class user and the corresponding relation of identification information, the 3rd information is pushed to corresponding user.
- 2. according to the method for claim 1, it is characterised in that described to obtain the history note for being pushed to the first information of user Record, classifies to the user according to the historical record, specifically includes：Obtain the very first time that the first information is pushed to each user；The response message that each user returns is obtained, the response message carries the user clicks on the first information second Time；According to the very first time of each user and the second time, the user is classified.
- 3. according to the method for claim 2, it is characterised in that very first time of each user of basis and when second Between, the user is classified, specifically included：Preset multiple durations；Calculate reaction duration of each user to the first information, institute State the time difference that reaction duration is specially the very first time and the second time；According to the preset duration belonging to reaction duration of each user to the first information, the user is classified.
- 4. according to the method for claim 1, it is characterised in that second letter to be pushed according to the identification information pair Being identified of breath handles to obtain the 3rd information, specifically includes：Increase the identification information in second information and obtain the 3rd information, so that the identification information is highlighted on institute State in the 3rd information.
- 5. a kind of push server, it is characterised in that the push server includes：Sort module, the historical record of the first information of user is pushed to for obtaining, according to the historical record to the use Classified at family；Module is established, for setting an identification information to every class user, establishes the corresponding relation of every class user and identification information；Mark module, handle to obtain the 3rd letter for the second being identified of information to be pushed according to the identification information pair Breath, the 3rd information carry the identification information and second information；Pushing module, for according to the corresponding relation per class user and identification information for establishing module foundation, by institute State the 3rd information and be pushed to corresponding user.
- 6. push server according to claim 5, it is characterised in that the sort module specifically includes：First acquisition unit, the first information is pushed to the very first time of each user for obtaining；Second acquisition unit, the response message returned for obtaining each user, the response message carry the user and clicked on Second time of the first information；Taxon, the very first time and described second of each user for being obtained according to the first acquisition unit obtain list The second time that member obtains, the user is classified.
- 7. push server according to claim 6, it is characterised in that the taxon is specifically used for：It is default multiple Duration；Reaction duration of each user to the first information is calculated, the reaction duration is specially the very first time and the second time Time difference；According to the preset duration belonging to reaction duration of each user to the first information, the user is classified.
- 8. push server according to claim 5, it is characterised in that the mark module is specifically used for：Described Increase the identification information in two information and obtain the 3rd information, so that the identification information is highlighted on the 3rd information In.
- 9. a kind of system of pushed information, it is characterised in that the system includes push server and client；The push server, the historical record of the first information of user is pushed to for obtaining, according to the historical record pair The user is classified；One identification information is set to every class user, establishes the corresponding relation of every class user and identification information； The second being identified of information to be pushed according to the identification information pair handles to obtain the 3rd information, and the 3rd information carries The identification information and second information；According to every class user and the corresponding relation of identification information, by the described 3rd letter Breath is pushed to corresponding user；The client, for the historical record of the first information of the user to be sent into the push server, and receive The 3rd information that the push server is sent.
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| CN105577784B (en) * | 2015-12-22 | 2018-12-18 | 小米科技有限责任公司 | Method and apparatus for cultivation |
| CN106375385A (en) * | 2016-08-28 | 2017-02-01 | 桂林浩新科技服务有限公司 | Advertisement information push method and system |
| CN106383908A (en) * | 2016-09-30 | 2017-02-08 | 北京奇虎科技有限公司 | Data object pushing method and device |
| CN106775738A (en) * | 2016-12-26 | 2017-05-31 | 维沃移动通信有限公司 | The upgrade tip method and mobile terminal of application program |
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