CN112182358B - Method and system for creating multimedia push plan - Google Patents

Method and system for creating multimedia push plan Download PDF

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Publication number
CN112182358B
CN112182358B CN201910605490.0A CN201910605490A CN112182358B CN 112182358 B CN112182358 B CN 112182358B CN 201910605490 A CN201910605490 A CN 201910605490A CN 112182358 B CN112182358 B CN 112182358B
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China
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information
multimedia
multimedia information
target
account
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CN112182358A (en
Inventor
严成武
李志鹏
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Beijing Baidu Netcom Science and Technology Co Ltd
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Beijing Baidu Netcom Science and Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43—Querying
    • G06F16/435—Filtering based on additional data, e.g. user or group profiles
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management

Abstract

The invention provides a method and a system for creating a multimedia push plan, wherein the method comprises the following steps: acquiring account information and target service information of a target account; outputting target multimedia information; creating a multimedia push plan for the target account according to the target multimedia information; the target multimedia information is multimedia information which is stored in a multimedia information base and is associated with account information of the target account and the target service information; or the target multimedia information is multimedia information which is stored in the multimedia information base and is associated with the target service information. By the method and the device, the user can conveniently establish the multimedia push plan by only inputting account information and service information, so that the time and energy consumed by the user in establishing the multimedia push plan are reduced, and the establishment efficiency of the multimedia push plan is improved.

Description

Method and system for creating multimedia push plan
Technical Field
The invention relates to the technical field of Internet, in particular to a method and a system for creating a multimedia push plan.
Background
At present, multimedia pushing by using the internet has become a popular popularization way of multimedia content. Since most users have no experience in creating a multimedia push plan, a new multimedia push plan needs to be created with help or assistance from a customer service person. However, newly creating a multimedia push plan requires a lot of time from preparation to completion, which makes the creation of the multimedia push plan inefficient.
Disclosure of Invention
The embodiment of the invention provides a method for creating a multimedia push plan, a system for creating the multimedia push plan, electronic equipment, a storage medium and a computer program product, which are used for solving the problem that the existing method for creating the multimedia push plan has lower efficiency.
In order to solve the technical problems, the invention is realized as follows:
In a first aspect, an embodiment of the present invention provides a method for creating a multimedia push plan, which is applied to a system for creating a multimedia push plan, including:
Acquiring account information and target service information of a target account;
Outputting target multimedia information;
Creating a multimedia push plan for the target account according to the target multimedia information;
the target multimedia information is multimedia information which is stored in a multimedia information base and is associated with account information of the target account and the target service information; or alternatively
The target multimedia information is multimedia information which is stored in the multimedia information base and is associated with the target service information.
In a second aspect, an embodiment of the present invention provides a system for creating a multimedia push plan, including:
The information acquisition module is used for acquiring account information and target service information of a target account;
The multimedia information output module is used for outputting target multimedia information;
the multimedia push plan creation module is used for creating a multimedia push plan for the target account according to the target multimedia information;
the target multimedia information is multimedia information which is stored in a multimedia information base and is associated with account information of the target account and the target service information; or alternatively
The target multimedia information is multimedia information which is stored in the multimedia information base and is associated with the target service information.
In a third aspect, an embodiment of the present invention provides an electronic device including a memory, a processor, and a computer program stored on the memory and executable on the processor; when the processor executes the computer program, the method for creating the multimedia push plan according to the first aspect of the embodiment of the present invention is implemented.
In a fourth aspect, an embodiment of the present invention provides a computer readable storage medium, on which a computer program is stored, where the program when executed by a processor implements the steps in the method for creating a multimedia push plan according to the first aspect of the embodiment of the present invention.
In a fifth aspect, embodiments of the present invention provide a computer program product comprising a computer program which, when executed by a processor, implements any of the methods of the first aspect.
In the embodiment of the invention, the creation system of the multimedia push plan outputs the multimedia information related to the account information and the service information or the multimedia information related to the service information by acquiring the account information and the service information input by the user, and creates the multimedia push plan for the account of the user. By the embodiment of the invention, the user can conveniently create the multimedia push plan by only inputting the account information and the service information, so that the time and energy required by the user in creating the multimedia push plan are reduced, and the creation efficiency of the multimedia push plan is improved. And the created multimedia push plan is related to the service information input by the user, so that the multimedia push plan can be well applied to or meet the requirements of the user.
Drawings
Fig. 1 is a flow chart of a method for creating a multimedia push plan according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a system for creating a multimedia push plan according to an embodiment of the present invention;
Fig. 3 is a schematic structural diagram of another system for creating a multimedia push plan according to an embodiment of the present invention;
Fig. 4 is a schematic structural diagram of another system for creating a multimedia push plan according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of another system for creating a multimedia push plan according to an embodiment of the present invention;
Fig. 6 is a block diagram of an electronic device for implementing a method for creating a multimedia push plan according to an embodiment of the present invention.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are some, but not all embodiments of the invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
The embodiment of the invention provides a method for creating a multimedia push plan, which is applied to a system for creating the multimedia push plan, wherein the system for creating the multimedia push plan can acquire account information and service information input by a user, output multimedia information associated with the account information and the service information or multimedia information associated with the service information, and create the multimedia push plan for the account of the user. By the embodiment of the invention, the user can conveniently create the multimedia push plan by only inputting the account information and the service information, so that the time and energy required by the user in creating the multimedia push plan are reduced, and the creation efficiency of the multimedia push plan is improved. And the created multimedia push plan is related to the service information input by the user, so that the multimedia push plan can be well applied to or meet the requirements of the user.
In an embodiment of the present invention, the multimedia push plan may include an internet advertisement push plan (or an internet advertisement promotion plan). When the multimedia pushing plan is an internet advertisement pushing plan, the multimedia information can be understood as internet advertisement materials, i.e. contents displayed in the internet advertisement, which can include text, pictures, animation and other multimedia forms. When the multimedia push plan is an internet advertisement push plan, the service information may be understood as information related to a promotion service. When the multimedia push plan is an internet advertisement push plan, the user may understand as an internet advertisement push party, an internet advertisement popularization party, or an internet advertisement delivery party.
As shown in fig. 1, a method for creating a multimedia push plan is applied to a system for creating a multimedia push plan, and includes the following steps:
Step 101: and acquiring account information and target service information of the target account.
In this step, a creation system of the multimedia push plan (hereinafter referred to as a "creation system") may acquire account information and target service information of a target account input to the creation system by a user.
The creation system can provide an account login interface for a user so that the user inputs account information of a target account to the creation system; the creation system may also provide a creation interface (hereinafter referred to as "creation interface") of the multimedia push plan for the user, where the user may input the target service information.
In the step, a user can express the popularization requirement by inputting target service information; the creation system may "understand" the user's promotional needs by obtaining the targeted business information.
Step 102: outputting the target multimedia information.
The target multimedia information may be multimedia information stored in a multimedia information base and associated with account information of the target account and the target service information; or alternatively
The target multimedia information may be multimedia information stored in a multimedia information base and associated with the target service information.
In this step, the creation system may output the target multimedia information to the user for the user to browse or view according to the account information and the target service information of the target account acquired in step 101.
Specifically, the creation system may search the multimedia information associated with the account information of the target account and the target service information from the multimedia information base, or search the multimedia information associated with the target service information from the multimedia information base.
The multimedia information base may be a multimedia information base pre-existing in the creation system, or may be a multimedia information base pre-existing in the internet or a cloud server.
In the step, the creation system can recommend the multimedia information meeting the user requirements to the user according to the popularization requirements expressed by the user.
Step 103: and creating a multimedia push plan for the target account according to the target multimedia information.
In this step, the creation system may create a multimedia push plan for the target account according to the target multimedia information output in step 102.
Specifically, the creation system can complete the creation of the multimedia push plan through the deep neural network model.
After the creation of the multimedia push plan is completed, the user can push the multimedia push plan to the public through the internet, or display the multimedia push plan to the public through the internet. The multimedia push program is presented to the public with related multimedia information, such as text, pictures or animations. The multimedia information presented by the multimedia push plan relates to the target multimedia information output in step 102, for example, the multimedia information presented by the multimedia push plan may be part of the target multimedia information, all of the target multimedia information, modified or edited multimedia information, and so on.
In the embodiment of the invention, the creation system of the multimedia push plan outputs the multimedia information related to the account information and the service information or the multimedia information related to the service information by acquiring the account information and the service information input by the user, and creates the multimedia push plan for the account of the user. By the embodiment of the invention, the user can conveniently create the multimedia push plan by only inputting the account information and the service information, so that the time and energy required by the user in creating the multimedia push plan are reduced, and the creation efficiency of the multimedia push plan is improved. And the created multimedia push plan is related to the service information input by the user, so that the multimedia push plan can be well applied to or meet the requirements of the user.
An exemplary description is made below regarding a creation interface provided by the creation system.
In the creation interface, a service information input area may be included, and the input area may be a text input area, a button input area, or a drop-down menu input area.
The creation interface may include a multi-level business information input area, for example, a two-level business information input area including a "promotional business" information input area and a "business details" input area. The "promotion service" can be understood as a service category, and the "service details" can be understood as subdivisions or supplements of the promotion service, so as to subdivide the promotion service. If the user's promotion business is XX training, the business details may include XX training class, XX training institution, XX training entry, etc. By configuring the multi-level service information input area in the creation interface, more detailed and finer-granularity popularization service can be provided for the user, and the data performance and competitor performance of each service can be analyzed for the user, so that the created multimedia push plan can be better suitable for or meet the requirements of the user.
If the creation system provides the user with input of multi-level service information, the creation system may output the target multimedia information according to the service information of the finest granularity (e.g., the above-described "service details"). In other words, the target multimedia information recommended by the creation system for the user is associated with the service information of the finest granularity.
In addition, the creation interface may further include a "promotion region" input area, a "promotion period" input area, a "device bid" input area, a "visit website" input area, and so on, which are not specifically described in the embodiments of the present invention.
The creation interface can be used as a window for inputting target service information by a user and can also be used as a window for outputting target multimedia information, so that the user can conveniently browse or view the target multimedia information in the creation interface.
In the embodiment of the invention, the creation interface is provided for the user, so that the interaction between the creation system and the user is facilitated, and the experience of the user in the process of creating the multimedia push plan is improved.
Optionally, in the case that a first multimedia information set associated with account information of the target account and the target service information is stored in the multimedia information base, the target multimedia information is at least part of multimedia information in the first multimedia information set;
The target multimedia information is multimedia information related to the target service information in case that the first multimedia information set is not stored in the multimedia information base.
For the creation system, the user is identified by account information entered by the user, that is, different account information represents different users. Therefore, the account information input by the user may be brand new account information, the user is a new user, and any multimedia push plan is not created in the account corresponding to the account information. In this case, the multimedia information associated with the account information is not generally stored in the multimedia information base. If the account information input by the user is the existing account information, the user may be the user who creates the excessive multimedia push plan, and the excessive multimedia push plan may be created in the account corresponding to the account information. At this time, multimedia information associated with the account information may be stored in the multimedia information base.
In view of this, in this embodiment, the creation system may search from the multimedia information base whether multimedia information associated with the account information of the target account and the target service information is stored. If the first multimedia information set associated with the account information of the target account and the target service information is stored in the multimedia information base, the creation system may recommend multimedia information in the first multimedia information set to the user preferentially. If the first multimedia information set associated with the account information of the target account and the target service information is not stored in the multimedia information base, the creation system may recommend multimedia information associated with the target service information to the user.
In the case that the first multimedia information set associated with the account information of the target account and the target service information is stored in the multimedia information base, the creating system may recommend, to the user, multimedia information with a better historical popularization effect according to the historical popularization effect of the multimedia information in the first multimedia information set, that is, output, as the target multimedia information, the multimedia information with the better historical popularization effect.
The multimedia information in the first multimedia information set, that is, the multimedia information associated with both the account information of the target account and the target service information, may be understood as personalized multimedia information; the multimedia information associated with the target service information can be understood as general multimedia information.
In an embodiment of the present invention, the multimedia information may include at least one of a keyword, a creative, and an image.
The keyword may be understood as text information for expressing a theme of a multimedia push plan, for example, the multimedia push plan is a multimedia push plan related to XX training class, and the keyword may be "XX rapid training camp", "XX entrance training camp", "XX training high efficiency one-to-one", or the like. Creative can be understood as text information which is related to the theme of the multimedia push plan and has better propaganda or stronger attraction, for example, for the multimedia push plan with a keyword of XX rapid training, creative can be "full-name teacher high-score training class, pure dry goods live broadcast, four-family teacher online in the whole course and complete back-up examination; for a multimedia push plan with a keyword of ' XX training high efficiency one-to-one ', the creative can be ' custom made, a full name teacher can teach courses on line one-to-one ', and a learning consultant can manage in the whole course '; etc. An image may be understood as multimedia information such as pictures, animations, etc. that are related to the subject of the multimedia push program and have a better promotional or more attractive nature.
Optionally, in the case that the first multimedia information set is stored in the multimedia information base, the outputting the target multimedia information includes:
Performing risk detection on the multimedia information in the first multimedia information set, and outputting the multimedia information meeting the preset risk condition in the first multimedia information set as the target multimedia information;
In the case where the first multimedia information set is not stored in the multimedia information base, the outputting the target multimedia information includes:
And performing risk detection on a second multimedia information set related to the target service information in the multimedia information base, and outputting the multimedia information meeting the preset risk condition in the second multimedia information set as the target multimedia information.
In order to avoid that the creation system recommends multimedia information with risk to the user, for example, the multimedia information contains trademarks or LOGO of other users, etc., the creation system may perform risk detection on the multimedia information, and only the multimedia information meeting the preset risk condition is output as target multimedia information.
The preset risk condition may be understood as a condition that the risk existence probability is lower than a preset threshold, and the preset risk condition may be set according to a specific risk assessment parameter or index.
Optionally, the method further comprises:
and creating the multimedia information base, wherein the multimedia information stored in the multimedia information base is related to service information.
The process of creating the multimedia information base can be understood as a process of preparing multimedia information, i.e., a data (or information) preparing process.
In this embodiment, in the process of creating the multimedia information base, the service information may be used as a core to organize or prepare the multimedia information.
By creating a multimedia information base for the creation system and establishing the association between the multimedia information and the service information, the efficiency of creating the multimedia push plan by the creation system is greatly improved.
The following is an exemplary description of a process in which the creation system searches for related multimedia information using a multimedia information base and outputs target multimedia information.
The creation system scans the multimedia information base according to account information and target service information of a target account input by a user; the creation system performs association mining between the multimedia information and the service information according to the target service information to acquire service information-candidate multimedia information combinations; creating a system to filter out undesirable service information-multimedia information combinations, such as special character filtering, region filtering, risk filtering, correlation filtering, and the like; after filtering out the service information-multimedia information combination which does not meet the requirements, the creating system reveals or outputs the information of the service information-multimedia information combination which meets the requirements, so that the user can browse or check or use the information conveniently.
Optionally, the method further comprises:
Naming the multimedia push plan by using the target service information.
In the embodiment, the multimedia push plan is named by using the target service information, so that convenience is brought to the management of the multimedia push plan by a user.
Optionally, the creating a multimedia push plan for the target account according to the target multimedia information includes:
receiving an operation instruction for the target multimedia information;
And responding to the operation instruction, and creating a multimedia push plan for the target account.
In this embodiment, the user may perform related operations on the target multimedia information, for example, the user may perform a selection operation on the target multimedia information, may perform a deletion operation on the target multimedia information, may perform an editing or modification operation on the target multimedia information, and may also perform a one-key adoption on the target multimedia information, so that the creation of the multimedia push plan is more flexible and more reflects the needs of the user.
Optionally, the multimedia information stored in the multimedia information base includes at least one of a keyword, a creative, and an image.
For related understanding of keywords, creatives, and images, reference may be made to the foregoing description, and a detailed description is omitted to avoid repetition.
Optionally, the keyword is coupled with the creative in association with business information;
the images are individually associated with business information.
Wherein the keyword is coupled to the creative and is associated with the service information, it is understood that if under the same service information, only the keyword associated with the service information exists, and no creative associated with the service information exists, or only the creative associated with the service information exists, and no keyword associated with the service information exists, the keyword or the creative associated with the service information is not used as the target multimedia information recommended to the user.
In the embodiment, the keyword and the creative coupling are associated with the service information, so that the multimedia information recommended to the user by the creation system can be more comprehensive and sufficient, and the requirements of the user can be met.
The images are independently related to the business information, and it is understood that the images can be independently recommended to the user as independent target multimedia information and are not coupled with keywords and creatives. Because the image contains more information, and the image attracts more public attention, the image is singly related to the business information, so that the multimedia information recommended to the user by the creation system can be more comprehensive and sufficient, and the requirements of the user are met.
Of course, keywords, creatives, and images may all be coupled to business information, which is not specifically described in embodiments of the present invention, as it will be readily appreciated.
Optionally, the keywords include general keywords and personalized keywords;
wherein the generic keyword is associated with business information;
the personalized keyword is associated with account information and business information.
Since the keywords are used for expressing the theme of the multimedia push plan, it can be seen that the keywords can more directly embody the popularization requirements of users, or the keywords can be more directly related to service information or account information and service information. In view of this, keywords stored in the multimedia information base can be classified into two types, a general keyword and a personalized keyword. Thus, the creation system may search the multimedia information base for keywords (i.e., personalized keywords) associated with the account information of the target account and the target service information, or search the multimedia information base for keywords (i.e., general keywords) associated with the target service information after acquiring the account information of the target account and the target service information.
It should be noted that, in the case that the keyword is coupled to the creative and the image is separately associated with the business information, the creation system only needs to search for the corresponding image after searching for the corresponding keyword, and does not need to search for the related creative separately.
In summary, the system for creating a multimedia push plan acquires account information and service information input by a user, outputs multimedia information associated with the account information and the service information or multimedia information associated with the service information, and creates a multimedia push plan for an account of the user. By the embodiment of the invention, the user can conveniently create the multimedia push plan by only inputting the account information and the service information, so that the time and energy required by the user in creating the multimedia push plan are reduced, and the creation efficiency of the multimedia push plan is improved. And the created multimedia push plan is related to the service information input by the user, so that the multimedia push plan can be well applied to or meet the requirements of the user.
As shown in fig. 2, an embodiment of the present invention provides a system 200 for creating a multimedia push plan, including:
an information obtaining module 201, configured to obtain account information and target service information of a target account;
A multimedia information output module 202 for outputting target multimedia information;
A multimedia push plan creation module 203, configured to create a multimedia push plan for the target account according to the target multimedia information;
the target multimedia information is multimedia information which is stored in a multimedia information base and is associated with account information of the target account and the target service information; or alternatively
The target multimedia information is multimedia information which is stored in the multimedia information base and is associated with the target service information.
Optionally, in the case that a first multimedia information set associated with account information of the target account and the target service information is stored in the multimedia information base, the target multimedia information is at least part of multimedia information in the first multimedia information set;
The target multimedia information is multimedia information related to the target service information in case that the first multimedia information set is not stored in the multimedia information base.
Optionally, in the case that the first multimedia information set is stored in the multimedia information base, the multimedia information output module 202 is specifically configured to:
Performing risk detection on the multimedia information in the first multimedia information set, and outputting the multimedia information meeting the preset risk condition in the first multimedia information set as the target multimedia information;
in the case that the first multimedia information set is not stored in the multimedia information base, the multimedia information output module 202 is specifically configured to:
And performing risk detection on a second multimedia information set related to the target service information in the multimedia information base, and outputting the multimedia information meeting the preset risk condition in the second multimedia information set as the target multimedia information.
Optionally, as shown in fig. 3, the system 200 for creating a multimedia push plan further includes:
a multimedia information base creation module 204, configured to create the multimedia information base, where multimedia information stored in the multimedia information base is associated with service information.
Optionally, as shown in fig. 4 or fig. 5, the system 200 for creating a multimedia push plan further includes:
and the multimedia push plan naming module 205 is configured to name the multimedia push plan using the target service information.
Optionally, the multimedia push plan creation module 203 is specifically configured to:
receiving an operation instruction for the target multimedia information;
And responding to the operation instruction, and creating a multimedia push plan for the target account.
Optionally, the multimedia information stored in the multimedia information base includes at least one of a keyword, a creative, and an image.
Optionally, the keyword is coupled with the creative in association with business information;
the images are individually associated with business information.
Optionally, the keywords include general keywords and personalized keywords;
wherein the generic keyword is associated with business information;
the personalized keyword is associated with account information and business information.
It should be noted that, in the embodiment of the present invention, the system 200 for creating a multimedia push plan may be a system for creating a multimedia push plan in any implementation manner in the method embodiment, and any implementation manner in the method embodiment may be implemented by the system 200 for creating a multimedia push plan in the embodiment, so that the same beneficial effects are achieved, and for avoiding repetition, a detailed description is omitted here.
As shown in fig. 6, an embodiment of the present invention further provides an electronic device 400, the electronic device 400 comprising a memory 401, a processor 402, and a computer program stored on the memory 401 and executable on the processor 402; when the processor 402 executes the computer program, the following steps are implemented:
Acquiring account information and target service information of a target account;
Outputting target multimedia information;
Creating a multimedia push plan for the target account according to the target multimedia information;
the target multimedia information is multimedia information which is stored in a multimedia information base and is associated with account information of the target account and the target service information; or alternatively
The target multimedia information is multimedia information which is stored in the multimedia information base and is associated with the target service information.
In fig. 6, a bus architecture may comprise any number of interconnected buses and bridges, with one or more processors, represented by processor 402, and various circuits of the memory, represented by memory 401, being linked together. The bus architecture may also link together various other circuits such as peripheral devices, voltage regulators, power management circuits, etc., which are well known in the art and, therefore, will not be described further herein. The bus interface provides an interface. The processor 402 is responsible for managing the bus architecture and general processing, and the memory 401 may store data used by the processor 402 in performing operations.
Optionally, in the case that a first multimedia information set associated with account information of the target account and the target service information is stored in the multimedia information base, the target multimedia information is at least part of multimedia information in the first multimedia information set;
The target multimedia information is multimedia information related to the target service information in case that the first multimedia information set is not stored in the multimedia information base.
Optionally, when the processor 402 executes the output target multimedia information in the case that the first multimedia information set is stored in the multimedia information base, implementation is performed:
Performing risk detection on the multimedia information in the first multimedia information set, and outputting the multimedia information meeting the preset risk condition in the first multimedia information set as the target multimedia information;
In the case that the first multimedia information set is not stored in the multimedia information base, the processor 402 executes the output target multimedia information, implementing:
And performing risk detection on a second multimedia information set related to the target service information in the multimedia information base, and outputting the multimedia information meeting the preset risk condition in the second multimedia information set as the target multimedia information.
Optionally, when the processor 402 executes the computer program, it further realizes:
and creating the multimedia information base, wherein the multimedia information stored in the multimedia information base is related to service information.
Optionally, when the processor 402 executes the computer program, it further realizes:
Naming the multimedia push plan by using the target service information.
Optionally, the processor 402 executes the creating a multimedia push plan for the target account according to the target multimedia information, so as to implement:
receiving an operation instruction for the target multimedia information;
And responding to the operation instruction, and creating a multimedia push plan for the target account.
Optionally, the multimedia information stored in the multimedia information base includes at least one of a keyword, a creative, and an image.
Optionally, the keyword is coupled with the creative in association with business information;
the images are individually associated with business information.
Optionally, the keywords include general keywords and personalized keywords;
wherein the generic keyword is associated with business information;
the personalized keyword is associated with account information and business information.
It should be noted that, in the embodiment of the present invention, the electronic device 400 may be any electronic device of any implementation manner in the embodiment of the method, and any implementation manner in the embodiment of the method may be implemented by the electronic device 400 in the embodiment of the present invention, and the same beneficial effects are achieved, which is not described herein.
The embodiment of the invention also provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor, implements the processes of the above method embodiment, and can achieve the same technical effects, and in order to avoid repetition, the description is omitted here. The computer readable storage medium is, for example, a Read-Only Memory (ROM), a random access Memory (Random Access Memory RAM), a magnetic disk or an optical disk.
The embodiment of the invention also provides a computer program product.
In the several embodiments provided in the present application, it should be understood that the disclosed methods and apparatus may be implemented in other manners. For example, the apparatus embodiments described above are merely illustrative, e.g., the division of the units is merely a logical function division, and there may be additional divisions when actually implemented, e.g., multiple units or components may be combined or integrated into another system, or some features may be omitted or not performed. Alternatively, the coupling or direct coupling or communication connection shown or discussed with each other may be an indirect coupling or communication connection via some interfaces, devices or units, which may be in electrical, mechanical or other forms.
In addition, each functional unit in the embodiments of the present invention may be integrated in one processing unit, or each unit may be physically included separately, or two or more units may be integrated in one unit. The integrated units may be implemented in hardware or in hardware plus software functional units.
The integrated units implemented in the form of software functional units described above may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium, and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to perform part of the steps of the transceiving method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a random access Memory (Random Access Memory RAM), a magnetic disk, or an optical disk, etc., which can store program codes.
The foregoing is merely illustrative of the present invention, and the present invention is not limited thereto, and any person skilled in the art will readily recognize that variations or substitutions are within the scope of the present invention. Therefore, the protection scope of the invention is subject to the protection scope of the claims.

Claims (15)

1. A method for creating a multimedia push plan, applied to a system for creating a multimedia push plan, the system comprising an account login interface and a creation interface, the creation interface comprising a service information input area, the method comprising:
acquiring account information of a target account input by a user on the account login interface and target service information input on the creation interface;
Outputting target multimedia information on the creation interface;
Creating a multimedia push plan for the target account according to the target multimedia information;
the account information of the target account is brand new account information, and the target account does not create any multimedia push plan yet; or the account information of the target account is the existing account information, and the target account creates an excessive multimedia push plan;
The target multimedia information is multimedia information which is stored in a multimedia information base and is associated with account information of the target account and the target service information; or the target multimedia information is multimedia information which is stored in the multimedia information base and is associated with the target service information;
The multimedia information stored in the multimedia information base comprises at least one of a keyword, a creative and an image, wherein the keyword is coupled with the creative and is related to service information, and the image is separately related to the service information; the keywords include generic keywords associated with business information and personalized keywords associated with account information and business information.
2. The method of claim 1, wherein,
In the case that a first multimedia information set associated with account information of the target account and the target service information is stored in the multimedia information base, the target multimedia information is at least part of multimedia information in the first multimedia information set;
The target multimedia information is multimedia information related to the target service information in case that the first multimedia information set is not stored in the multimedia information base.
3. The method of claim 2, wherein the outputting the target multimedia information in the case that the first multimedia information set is stored in the multimedia information base, comprises:
Performing risk detection on the multimedia information in the first multimedia information set, and outputting the multimedia information meeting the preset risk condition in the first multimedia information set as the target multimedia information;
In the case where the first multimedia information set is not stored in the multimedia information base, the outputting the target multimedia information includes:
And performing risk detection on a second multimedia information set related to the target service information in the multimedia information base, and outputting the multimedia information meeting the preset risk condition in the second multimedia information set as the target multimedia information.
4. A method according to any one of claims 1 to 3, further comprising:
and creating the multimedia information base, wherein the multimedia information stored in the multimedia information base is related to service information.
5. A method according to any one of claims 1 to 3, further comprising:
Naming the multimedia push plan by using the target service information.
6. A method according to any one of claims 1 to 3, wherein the creating a multimedia push plan for the target account from the target multimedia information comprises:
receiving an operation instruction for the target multimedia information;
And responding to the operation instruction, and creating a multimedia push plan for the target account.
7. A creation system for a multimedia push plan, the creation system comprising an account login interface and a creation interface, the creation interface comprising a business information input area, the creation system comprising:
the information acquisition module is used for acquiring account information of a target account input by a user on the account login interface and target service information input on the creation interface;
The multimedia information output module is used for outputting target multimedia information on the creation interface;
the multimedia push plan creation module is used for creating a multimedia push plan for the target account according to the target multimedia information;
the account information of the target account is brand new account information, and the target account does not create any multimedia push plan yet; or the account information of the target account is the existing account information, and the target account creates an excessive multimedia push plan;
The target multimedia information is multimedia information which is stored in a multimedia information base and is associated with account information of the target account and the target service information; or the target multimedia information is multimedia information which is stored in the multimedia information base and is associated with the target service information;
The multimedia information stored in the multimedia information base comprises at least one of a keyword, a creative and an image, wherein the keyword is coupled with the creative and is related to service information, and the image is separately related to the service information; the keywords include generic keywords associated with business information and personalized keywords associated with account information and business information.
8. The system of claim 7, wherein,
In the case that a first multimedia information set associated with account information of the target account and the target service information is stored in the multimedia information base, the target multimedia information is at least part of multimedia information in the first multimedia information set;
The target multimedia information is multimedia information related to the target service information in case that the first multimedia information set is not stored in the multimedia information base.
9. The system according to claim 8, wherein, in case the first set of multimedia information is stored in the multimedia information repository, the multimedia information output module is specifically configured to:
Performing risk detection on the multimedia information in the first multimedia information set, and outputting the multimedia information meeting the preset risk condition in the first multimedia information set as the target multimedia information;
in the case that the first multimedia information set is not stored in the multimedia information base, the multimedia information output module is specifically configured to:
And performing risk detection on a second multimedia information set related to the target service information in the multimedia information base, and outputting the multimedia information meeting the preset risk condition in the second multimedia information set as the target multimedia information.
10. The system of any of claims 7 to 9, further comprising:
and the multimedia information base creation module is used for creating the multimedia information base, and the multimedia information stored in the multimedia information base is related to service information.
11. The system of any of claims 7 to 9, further comprising:
And the multimedia push plan naming module is used for naming the multimedia push plan by using the target service information.
12. The system of any of claims 7 to 9, wherein the multimedia push plan creation module is specifically configured to:
receiving an operation instruction for the target multimedia information;
And responding to the operation instruction, and creating a multimedia push plan for the target account.
13. An electronic device comprising a memory, a processor, and a computer program stored on the memory and executable on the processor; wherein the processor, when executing the computer program, implements a method of creating a multimedia push plan as claimed in any one of claims 1 to 6.
14. A computer readable storage medium having stored thereon a computer program which when executed by a processor realizes the steps in the method of creating a multimedia push plan according to any of claims 1 to 6.
15. A computer program product comprising a computer program which, when executed by a processor, implements the method of any one of claims 1 to 6.
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