CN108830658A - Data processing method, device, electronic equipment and the storage medium of information push - Google Patents
Data processing method, device, electronic equipment and the storage medium of information push Download PDFInfo
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- CN108830658A CN108830658A CN201810644981.1A CN201810644981A CN108830658A CN 108830658 A CN108830658 A CN 108830658A CN 201810644981 A CN201810644981 A CN 201810644981A CN 108830658 A CN108830658 A CN 108830658A
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Abstract
The present invention provides a kind of information push data processing method, device, electronic equipment and storage medium, the method, including：At least one first pushed information is sent to target terminal, and determines the sending time for sending first pushed information every time；Fetching portion or all first feedback time of the first pushed information；According to the first feedback time and sending time of part or all of first pushed information, a feedback used time parameter is determined；In at least two candidate push plan informations, according to the feedback used time parameter, the push plan information of the target terminal is selected；The push plan information is used to characterize the second pushed information and the corresponding preset expiration parameter of second pushed information that need to be pushed to terminal；According to the push plan information of the target terminal, to the terminal pushed information.The present invention effectively increases the flexibility of issued pushed information.
Description
Technical field
The present invention relates to field of information processing more particularly to a kind of data processing method of information push, device, electronics to set
Standby and storage medium.
Background technique
Intelligent terminal, it can be understood as the equipment comprising processor and memory.Wherein, intelligent terminal may also be configured with logical
Interrogate module, using communication module, intelligent terminal can direct or indirect connection operator server.
Carrier server need to issue pushed information to intelligent terminal, and pushed information can be to seek to the user of intelligent terminal
Sell the information of product, the information of products Presentation, the information for carrying out consulting investigation etc., it is existing in the related technology, carrier service
The mode of device pushed information can be for fixed push plan, the pushed information fixed to intelligent terminal push.
As it can be seen that in the mode of existing pushed information, no matter processing of the user by intelligent terminal to pushed information, feedback feelings
How is condition, and the information pushed to its terminal is fixed, the push shortage flexibility of information.
Summary of the invention
The present invention provides data processing method, device, electronic equipment and the storage medium of a kind of information push, to solve to believe
The push of breath lacks the problem of flexibility.
According to the first aspect of the invention, a kind of data processing method of information push is provided, which is characterized in that packet
It includes：
At least one first pushed information is sent to target terminal, and determines the hair for sending first pushed information every time
Send the time；
Fetching portion or all first feedback time of the first pushed information, the first feedback time are that the target is whole
The time that end is fed back for the first time according to first pushed information；
According to the first feedback time and sending time of part or all of first pushed information, determine that a feedback is used
When parameter；The feedback used time parameter carries out institute from the first pushed information to first time is received for characterizing the target terminal
State the time spent needed for feedback；
In at least two candidate push plan informations, according to the feedback used time parameter, the target terminal is selected
Push plan information；The push plan information is used to characterize need to be to the second pushed information of terminal push and described the
The corresponding preset expiration parameter of two pushed informations；Second pushed information includes the second link, the expiration parameter
For characterizing the length of the valid period of second link；The validity period that the push plan information of the target terminal is characterized
Parameter is associated with the feedback used time parameter；
According to the push plan information of the target terminal, to the terminal pushed information.
Optionally, first pushed information includes the first link, the feedback refer to accessing first link and/
Or consumer behavior occurs after entering first the link indicated page or software.
Optionally, the push plan information is also used to characterize the corresponding preferential amount of money of preset second pushed information
Parameter；
It is described at least two candidate push plan informations, according to the feedback used time parameter, select the target
Before the push plan information of terminal, further include：
The target terminal access first link is detected every time, then accumulates once the first Times of Feedback；
Detect that the target terminal is consumed after entering first the link indicated page or software every time
Behavior then accumulates once the second Times of Feedback；
It is described at least two candidate push plan informations, according to the feedback used time parameter, select the target
The push plan information of terminal, specifically includes：
In at least two candidate push plan informations, according to first Times of Feedback, second feedback parameter
With the feedback used time parameter, the push plan information of the target terminal, the push plan information of the target terminal are selected
The preferential amount of money parameter and first Times of Feedback, second feedback parameter and the feedback used time parameter characterized
Homogeneous association.
Optionally, described at least two candidate push plan informations, according to the feedback used time parameter, select institute
Before the push plan information for stating target terminal, further include：
Detect that the target terminal is consumed after entering first the link indicated page or software every time
Behavior then records the spending amount of the consumer behavior；
It is described at least two candidate push plan informations, according to first Times of Feedback, second feedback
Parameter and the feedback used time parameter, select the push plan information of the target terminal, including：
In at least two candidate push plan informations, instead according to the spending amount of each secondary consumer behavior, described first
Number, second feedback parameter and the feedback used time parameter are presented, the push plan information of the target terminal is selected, it is described
The spending amount of preferential amount of money parameter that the push plan information of target terminal is characterized and each secondary consumer behavior and described the
Two Times of Feedback are associated with the ratio of first feedback parameter.
According to the second aspect of the invention, a kind of data processing equipment of information push is provided, including：
Sending module sends described for sending at least one first pushed information to target terminal, and determining every time
The sending time of one pushed information；
Time-obtaining module, it is described first anti-for fetching portion or the first feedback time of whole first pushed informations
The feedback time is the time that the target terminal is fed back according to first pushed information for the first time；
Used time determining module, when for the first feedback time according to part or all of first pushed information with sending
Between, determine a feedback used time parameter；The feedback used time parameter receives the first push for characterizing the target terminal certainly
The time of information cost to needed for carrying out the feedback for the first time；
Selecting module, for according to the feedback used time parameter, selecting at least two candidate push plan informations
The push plan information of the target terminal；The push plan information is used to characterize the second push letter that need to be pushed to terminal
Breath, and the corresponding preset expiration parameter of push second pushed information；Second pushed information includes the second chain
It connects, the expiration parameter is used to characterize the length of the valid period of second link；The push plan of the target terminal
The expiration parameter that information is characterized is associated with the feedback used time parameter；
Pushing module, for the push plan information according to the target terminal, to the terminal pushed information.
Optionally, first pushed information includes the first link, and the feedback refers to target terminal access institute
The first link is stated, or consumer behavior occurs after entering first the link indicated page or software.
Optionally, the push plan information is also used to characterize the corresponding preset preferential amount of money of second pushed information
Parameter, described device further include：
First accumulator module then accumulates once for detecting target terminal access first link every time
One Times of Feedback；
Second accumulator module, for detecting that the target terminal is entering the indicated page of first link every time
Or consumer behavior occurs after software, then accumulate once the second Times of Feedback；
The selecting module, is specifically used for：
In at least two candidate push plan informations, according to first Times of Feedback, second feedback parameter
With the feedback used time parameter, the push plan information of the target terminal, the push plan information of the target terminal are selected
The preferential amount of money parameter characterized is associated with the ratio of first feedback parameter with second Times of Feedback.
Optionally, the device, which is characterized in that further include：
Logging modle, for detecting that the target terminal is entering the indicated page of first link or soft every time
Consumer behavior occurs after part, then records the spending amount of the consumer behavior；
The selecting module, is specifically used for：
In at least two candidate push plan informations, instead according to the spending amount of each secondary consumer behavior, described first
Number, second feedback parameter and the feedback used time parameter are presented, the push plan information of the target terminal is selected, it is described
The spending amount of preferential amount of money parameter that the push plan information of target terminal is characterized and each secondary consumer behavior and described the
Two Times of Feedback are associated with the ratio of first feedback parameter.
According to the third aspect of the invention we, a kind of electronic equipment is provided, including：
Processor；And
Memory, for storing the executable instruction of the processor；
Wherein, the processor is configured to execute first aspect and its optinal plan via the executable instruction is executed
The data processing method for the information push being related to.
According to the fourth aspect of the invention, a kind of storage medium is provided, computer program is stored thereon with, feature exists
In the data processing method for the information push that realization first aspect and its optinal plan are related to when the program is executed by processor.
Data processing method, device electronic equipment and the storage medium of information push provided by the invention, pass through acquisition unit
Point or all the first pushed information first feedback time, when according to the first feedback of part or all of first pushed information
Between and sending time, determine a feedback used time parameter, realize the characterization to user feedback situation, the present invention is also by extremely
In few two candidate push plan informations, according to the feedback used time parameter, the push plan of the target terminal is selected to believe
Breath, and the feedback based on user is realized to the terminal pushed information according to the push plan information of the target terminal
Situation selects corresponding push plan information, and according to the push plan information pushed information, may make the plan of pushed information
It is foundation to the feedback of institute's pushed information before user can be met, and then the user that can be directed to different feedbacks distinguishes
Processing, effectively increases the flexibility of issued pushed information.
Further, the present invention is specifically to feed back used time parameter and push the relevance of the expiration parameter in plan information
For the push plan information according to selection target terminal, the push plan information of feedback used time parameter and final choice may be implemented
Between there is certain causality, to realize for the different feedback used times, flexible choice pushes plan information.
Detailed description of the invention
In order to more clearly explain the embodiment of the invention or the technical proposal in the existing technology, to embodiment or will show below
There is attached drawing needed in technical description to be briefly described, it should be apparent that, the accompanying drawings in the following description is only this
Some embodiments of invention without any creative labor, may be used also for those of ordinary skill in the art
To obtain other drawings based on these drawings.
Fig. 1 is the flow diagram for the data processing method that information pushes in one embodiment of the invention；
Fig. 2 is the flow diagram for the data processing method that information pushes in another embodiment of the present invention；
Fig. 3 is the structural schematic diagram for the data processing equipment that information pushes in one embodiment of the invention；
Fig. 4 is the structural schematic diagram for the data processing equipment that information pushes in another embodiment of the present invention；
Fig. 5 is the structural schematic diagram of electronic equipment in one embodiment of the invention.
Specific embodiment
Following will be combined with the drawings in the embodiments of the present invention, and technical solution in the embodiment of the present invention carries out clear, complete
Site preparation description, it is clear that described embodiments are only a part of the embodiments of the present invention, instead of all the embodiments.It is based on
Embodiment in the present invention, it is obtained by those of ordinary skill in the art without making creative efforts every other
Embodiment shall fall within the protection scope of the present invention.
Description and claims of this specification and term " first ", " second ", " third " " in above-mentioned attached drawing
The (if present)s such as four " are to be used to distinguish similar objects, without being used to describe a particular order or precedence order.It should manage
The data that solution uses in this way are interchangeable under appropriate circumstances, so as to the embodiment of the present invention described herein can in addition to
Here the sequence other than those of diagram or description is implemented.In addition, term " includes " and " having " and their any deformation,
Be intended to cover it is non-exclusive include, for example, containing the process, method of a series of steps or units, system, product or setting
It is standby those of to be not necessarily limited to be clearly listed step or unit, but may include be not clearly listed or for these mistakes
The intrinsic other step or units of journey, method, product or equipment.
Technical solution of the present invention is described in detail with specifically embodiment below.These specific implementations below
Example can be combined with each other, and the same or similar concept or process may be repeated no more in some embodiments.
Fig. 1 is the flow diagram for the data processing method that information pushes in one embodiment of the invention；
Referring to FIG. 1, the data processing method of information push, including：
S101：At least one first pushed information is sent to target terminal, and determines and sends the first push letter every time
The sending time of breath.
First pushed information, it will be appreciated that for the pushed information arbitrarily sent before the second pushed information, can be regarded as energy
Any information for being enough in the selection to the second pushed information, offer reference frame being provided, it is seen then that the second pushed information is in its quilt
After transmission, the first pushed information of another second pushed information also can be used as, thus selection, hair for second pushed information
Offer reference frame is provided.
In one of embodiment, the first pushed information may include the first link.
First link, it will be appreciated that be clicked for user by terminal, hence into the data of webpage or entrance software, table
A position in network is levied.In specific implementation process, the first link can be shown in terminal by way of link text,
Terminal can also be shown in by way of picture, two dimensional code, bar code etc. can arbitrarily carry link.User is by clicking eventually
Link text, picture, two dimensional code, the bar code at end etc. may have access to first link, hence into webpage or enter software,
Specific webpage, software can be indicated by also being understood as the first link.
Sending time, it will be appreciated that for the time for sending the first pushed information every time, precision can be according to the demand of selection
Concrete configuration, can, for example, some day, a certain hour or a certain minute, a certain second.
S102：Fetching portion or all first feedback time of the first pushed information.
First feedback time, it can be understood as the target terminal is fed back for the first time according to first pushed information
Time.Each first pushed information correspondence can at most have a first feedback time, if certain first pushed information is always not
It is fed back, then correspondence does not generate first feedback time, so, only the first pushed information of part there may be first feedback time.
In one of embodiment, the feedback refers to accessing first link and/or is entering described first
Consumer behavior occurs after the link indicated page or software.
If feedback refers to access link, first feedback time refers to accessing the first link for the first time.
It accesses the link if feedback refers to and is consumed after entering first the link indicated page or software
Behavior, then first feedback time, refers to accessing the first link for the first time.
If after entering first the link indicated page or software consumer behavior occurs for feedback fingering, for the first time when feedback
Between refer to occurring the consumer behavior for the first time.
S103：According to the first feedback time and sending time of part or all of first pushed information, one is determined
Feed back used time parameter.
Feed back used time parameter, it can be understood as receive the first pushed information to first certainly for characterizing the target terminal
The secondary time spent needed for the feedback.
Due to being directed to the first pushed information of each of part or all of first pushed information, one can be generated
A sending time and at least one feedback time, so, it is directed to each of these pushed information, there may be more than one
To sending time and feedback time, it is directed to part or all of first pushed information, always meets together and generates multipair sending time
With feedback time, and every a pair of of sending time and feedback time can characterize the feedback used time of the first pushed information instantly, such as
It can be the difference of sending time and feedback time.
Therefore, multipair transmission information need to be characterized using feedback used time parameter with feedback information, is specifically as follows institute
There is the mean value of the difference to sending time and feedback time.
It, can also be further to the mean value for the ease of the application to feedback used time parameter in one of embodiment
Or difference is handled, it is any by arithmetic logic it is handled in the way of, all without departing from the scope of the present invention.
S104：In at least two candidate push plan informations, according to the feedback used time parameter, the target is selected
The push plan information of terminal.
Push plan information, it can be understood as need to be to the second pushed information of terminal push and described for characterize
The corresponding preset expiration parameter of two pushed informations.In one of embodiment, it may also be used for the preset preferential gold of characterization
Volume parameter, it is that there may be consumer behaviors, and it has been preconfigured preferential gold which, which is applicable to the second pushed information,
Volume parameter.Wherein, number, the frequency of transmission etc. of the transmission of the second pushed information can also be further characterized.
Second pushed information may include the second link.Understanding and its optional embodiment in relation to the second link, can join
According to above to the first link understanding.
Expiration parameter, it will be appreciated that for the length of the valid period for characterizing second link.Second link has
During effect, it will be appreciated that if being to access corresponding link no longer the generation corresponding webpage of entrance or program beyond the valid period
Effect.
The expiration parameter that the push plan information of the target terminal is characterized is associated with the feedback used time parameter,
This is associated, it will be appreciated that for that can select the push of different expiration parameters when the different degree for feeding back used time parameter are larger
Plan information, or selected in different multiple push plan informations, such as：When feedback used time parameter is in the first duration
Range can then select in first push plan information and second push plan information, when feedback used time parameter is in the
Two duration ranges can then be pushed in plan information and the 4th push plan information in third and be selected.
In one of embodiment, Ke Yiwei：If the time for feeding back used time parameter characterization is longer, can have to its push
The biggish push plan information of period parameters is imitated, conversely, can push to it effective if the time of feedback used time parameter characterization is shorter
The lesser push plan information of period parameters.
In specific implementation process, it can be divided into more by push plan information according to the time span of its expiration parameter
A length of interval, for example, for a long time, mid-term, short-term, each length of interval, the model of the different values corresponding to feedback used time parameter
It encloses, such as corresponds to the first duration range for a long time, mid-term corresponds to the second duration range, corresponds to third duration range in short term；
When feedback used time parameter is in the first duration range, the push plan information of target terminal can be in this long-term length of interval institute
It is selected in corresponding one or more push plan informations.
The present embodiment is to feed back used time parameter and push the relevance of the expiration parameter in plan information as according to selection
The push plan information of target terminal may be implemented have one between feedback used time parameter and the push plan information of final choice
Fixed causality, to realize for the different feedback used times, flexible choice pushes plan information.
S105：According to the push plan information of the target terminal, to the terminal pushed information.
The data processing method of information push provided in this embodiment passes through the first pushed information of fetching portion or whole
First feedback time determines one according to the first feedback time and sending time of part or all of first pushed information
Used time parameter is fed back, realizes the characterization to user feedback situation, the present invention is also by least two candidate push plans
In information, according to the feedback used time parameter, the push plan information of the target terminal is selected, and whole according to the target
The push plan information at end realizes based on the corresponding push of the feedback of user selection to the terminal pushed information
Information is drawn, and according to the push plan information pushed information, to being pushed away before may make the plan of pushed information that can meet user
Deliver letters breath feedback be foundation, and then can be directed to different feedbacks user's differentiation processing, effectively increase and sent out
The flexibility of pushed information out.
Further, the present embodiment is specifically associated with feeding back used time parameter with the expiration parameter pushed in plan information
Property for according to selection target terminal push plan information, may be implemented feedback used time parameter and final choice push plan believe
There is certain causality, to realize for the different feedback used times, flexible choice pushes plan information between breath.
Fig. 2 is the flow diagram for the data processing method that information pushes in another embodiment of the present invention.
Referring to FIG. 2, the data processing method of information push, including：
S101：At least one first pushed information is sent to target terminal, and determines and sends the first push letter every time
The sending time of breath.
First pushed information, it will be appreciated that for the pushed information arbitrarily sent before the second pushed information, can be regarded as energy
Any information for being enough in the selection to the second pushed information, offer reference frame being provided, it is seen then that the second pushed information is in its quilt
After transmission, the first pushed information of another second pushed information also can be used as, thus selection, hair for second pushed information
Offer reference frame is provided.
In one of embodiment, the first pushed information may include the first link.
First link, it will be appreciated that be clicked for user by terminal, hence into the data of webpage or entrance software, table
A position in network is levied.In specific implementation process, the first link can be shown in terminal by way of link text,
Terminal can also be shown in by way of picture, two dimensional code, bar code etc. can arbitrarily carry link.User is by clicking eventually
Link text, picture, two dimensional code, the bar code at end etc. may have access to first link, hence into webpage or enter software,
Specific webpage, software can be indicated by also being understood as the first link.
Sending time, it will be appreciated that for the time for sending the first pushed information every time, precision can be according to the demand of selection
Concrete configuration, can, for example, some day, a certain hour or a certain minute, a certain second.
S106：Whether the target terminal access first link is detected.
If it is not, then can return to step S106, continue to detect, to repeat the judgement of S106.
If so, S107 can be entered step：Accumulate once the first Times of Feedback.
First Times of Feedback, it will be appreciated that pushed information is directed to by terminal for added up user and has been carried out access first
The number of link.No matter identical first pushed information is also different the first pushed information, can add up anti-for one time first
Present number.
S1021：It whether is that the target terminal is fed back for the first time according to first pushed information.
The process is to judge whether the secondary feedback is to feed back for the first time, that is, judges corresponding feedback time, if be first
Feedback time, it is seen then that based on, to the explanation of feedback, the present embodiment is further limited to access chain in embodiment illustrated in fig. 1
It connects and consumer behavior occurs after entering first the link indicated page or software.
If the judging result of step S1021 be it is yes, S1022 can be entered step：Obtain the first of first pushed information
Secondary feedback time.
If the judging result of step S1021 be it is no, S107 can be entered step.
As it can be seen that part or complete can be obtained by step S1021 and multiple implementation of the step S1022 under the circulation of process
The first feedback time of the first pushed information of portion.
S107：Whether detect that the target terminal occurs after entering first the link indicated page or software
Consumer behavior.
Consumer behavior, it will be appreciated that for the arbitrary act for generating payment expense.Wherein, may also include because any reason branch is paid
The case where with being reduced or remitted being 0, such as：For part marketing activity, the expense that is paid needed for consumer behavior can because the time, place,
It is 0 that the reasons such as user property, which are reduced or remitted, however, user still needs to click the associated button of payment or enters the related interfaces of payment,
As long as clicking or entering, and complete process flow, then it is assumed that the consumer behavior that payment expense is 0 has occurred.
If the judging result of step S107 be it is no, sentencing for implementation steps S107 can be continued in the preset waiting time
It is disconnected, and the return step S106 after waiting time warp；It can also directly be returned in the case where determination can not generate consumer behavior
Return step S106.
If the judging result of step S107 be it is yes, S108 can be entered step.
S108：Accumulate once the second Times of Feedback.
First Times of Feedback, it will be appreciated that pushed information is directed to by terminal for added up user and has been carried out consumer behavior
Number.No matter identical first pushed information is also different the first pushed information, can add up as one time second feedback time
Number.
S109：Record the spending amount of the consumer behavior.
S110：Whether the object time is reached.
Object time, it will be appreciated that when to count the first Times of Feedback, the second Times of Feedback, spending amount and first feedback
Between deadline, can be started since sending after the last one first pushed information, can also be from sending first the
Start to start after one pushed information.
If the judging result of step S110 be it is no, can return to step S106, continue to detect, and obtain subsequent
One Times of Feedback, the second Times of Feedback, spending amount and first feedback time.
If the judging result of step S110 be it is yes, subsequent step S103 can be entered.
S103：According to the first feedback time and sending time of part or all of first pushed information, one is determined
Feed back used time parameter.
Optinal plan, technical effect etc. in relation to the step can refer to embodiment illustrated in fig. 1 understanding.
It, can be anti-to the difference of each pair of first feedback time and sending time, or for the first time in a kind of wherein embodiment
The average value of feedback time and sending time difference does following processing, in order to the subsequent use to it：
TimeCoef=1/ (Δ t+1)1/4
Wherein：
Δ t indicates the difference of first feedback time and sending time, or first feedback time and sending time difference
Average value；
If Δ t indicates the difference of first feedback time and sending time, TimeCoef indicates this to first feedback time
It is corresponding with sending time to unified feedback used time parameter；In turn, by it is each it is corresponding with sending time to first feedback time to
Unified feedback used time parameter is unified, such as calculates its average value, and required feedback used time parameter can be obtained.
If Δ t indicates the average value of first feedback time Yu sending time difference, when TimeCoef indicates first feedback
Between feedback used time parameter with sending time.
S104：In at least two candidate push plan informations, according to the feedback used time parameter, the target is selected
The push plan information of terminal.
Optinal plan, technical effect etc. in relation to the step can refer to embodiment illustrated in fig. 1 understanding.
In one of embodiment, if using acquired the first Times of Feedback and the second Times of Feedback, step
S104 may include：In at least two candidate push plan informations, joined according to first Times of Feedback, second feedback
The several and feedback used time parameter selects the push plan information of the target terminal, the push plan letter of the target terminal
It ceases the preferential amount of money parameter characterized and first Times of Feedback, second feedback parameter and the feedback used time is joined
The homogeneous association of number.
In another embodiment, if using the first acquired Times of Feedback, the second Times of Feedback, and consumption gold
Volume information, then step S104 may particularly include step S1041：In at least two candidate push plan informations, according to each time
The spending amount of consumer behavior, first Times of Feedback, second feedback parameter and the feedback used time parameter select institute
State the push plan information of target terminal, the preferential amount of money parameter that the push plan information of the target terminal is characterized with each time
The spending amount of consumer behavior and second Times of Feedback are associated with the ratio of first feedback parameter.
Since spending amount is higher, it is stronger to indicate that user is directed to the wish that pushed information is consumed；Second feedback
Number and the first Times of Feedback itself can characterize the wish that user implements feedback, and number is higher, then wish is stronger, meanwhile, the
The ratio of two Times of Feedback and the first Times of Feedback can also characterize user in the feelings for the page or software for checking pushed information instruction
Under condition, the wish consumed, if the ratio is higher, wish is stronger.
In specific implementation process, for the strong user of consumption wish, can be exported to it preferential amount of money parameter it is higher or compared with
Low push plan information.
The size of the ratio of second Times of Feedback and the first Times of Feedback, spending amount, it is corresponding with preferential amount of money parameter
Relationship can determine that the model can be with true according to the big data analysis to data with existing, such as in a manner of establishing computation model
Determine formula characterization, it can also be automatic to export after the neural network model learnt based on big data learns mass data
As a result.
Specifically, preferential amount of money parameter and each secondary consumer behavior that the push plan information of the target terminal is characterized
Spending amount, second Times of Feedback are homogeneously associated with the ratio of first feedback parameter, feedback used time parameter.
In specific deterministic process, using the spending amount of each secondary consumer behavior, second Times of Feedback with it is described
An assessment parameter is calculated in the ratio of first feedback parameter, feedback used time parameter, and then according to each numerical value of assessment parameter
Section, the corresponding relationship with each preferential amount of money parameter, the push plan information of the corresponding preferential amount of money parameter of selection, meanwhile, according to
Assess parameter, it is also possible to it is corresponding to determine that more than one pushes plan information, and then need to be in those push plan informations further
Screening.
Assessment parameter can be for example calculated by the following formula：
PV=TimeCoefK1+K2·odds·aveExpenseValue
Wherein：
PV indicates assessment parameter；
TimeCoef indicates feedback used time parameter；
The ratio of odds expression the second Times of Feedback and the first Times of Feedback；
AveExpenseValue indicates the average value of the spending amount of each secondary consumer behavior；
K1、K2Indicate preset parameter.
In one of which citing, K1It can be enumerated as characterizing in order to enable user feed back producing by target terminal
Raw cost can be the number being artificially arranged, or count the number of calculating according to the actual situation；K2It can be enumerated as
The case where for consumer behavior produced by characterizing using the preferential amount of money indicated by pushed information can be the number being artificially arranged
Word, or count the number of calculating according to the actual situation, such as can be：If pushed information has the preferential amount of money, user makes
With, then can record corresponding first data, if be not used, can record corresponding another second data, to those first number
After being counted with the second data, then K can be obtained2, the first data and the second data can be for example, record one if having used
Numerical value records one 0 if being not used, and then is used as K after all first data are added with the second data2。
However, the above is only parts to enumerate, K1、K2Value mode can be it is arbitrary, can also for determine it is public
In the case where formula, according to computation model, neural network etc. according to the substitution or study of data with existing, so that it is determined that.
The present embodiment both passes through feedback used time parameter, and user is contemplated and is practised by target terminal to the reaction of each pushed information
It is used, use is contemplated also by the ratio of the second Times of Feedback and the first Times of Feedback, or by the ratio and spending amount
The consumption habit at family, in turn, based on reaction habit and consumption habit, can flexible choice push plan information so that selected
Push plan information more meets the habit of user, avoids to the user for being not inclined to feedback and pushed multi information, also avoids
The preferential unmatched information of the amount of money is pushed to user, thus by reasonably planning pushed information, so that data resource, logical
The distribution for interrogating resource is more preferably rationally efficient.
S105：According to the push plan information of the target terminal, to the terminal pushed information.
The data processing method of information push provided in this embodiment passes through the first pushed information of fetching portion or whole
First feedback time determines one according to the first feedback time and sending time of part or all of first pushed information
Used time parameter is fed back, realizes the characterization to user feedback situation, the present invention is also by least two candidate push plans
In information, according to the feedback used time parameter, the push plan information of the target terminal is selected, and whole according to the target
The push plan information at end realizes based on the corresponding push of the feedback of user selection to the terminal pushed information
Information is drawn, and according to the push plan information pushed information, to being pushed away before may make the plan of pushed information that can meet user
Deliver letters breath feedback be foundation, and then can be directed to different feedbacks user's differentiation processing, effectively increase and sent out
The flexibility of pushed information out.
Further, the present embodiment is specifically associated with feeding back used time parameter with the expiration parameter pushed in plan information
Property for according to selection target terminal push plan information, may be implemented feedback used time parameter and final choice push plan believe
There is certain causality, to realize for the different feedback used times, flexible choice pushes plan information between breath.
Fig. 3 is the structural schematic diagram for the data processing equipment that information pushes in one embodiment of the invention.
Referring to FIG. 3, the data processing equipment 200 of information push, including：
Sending module 201 for sending at least one first pushed information to target terminal, and determines described in transmission every time
The sending time of first pushed information；
Time-obtaining module 202, it is described first for fetching portion or the first feedback time of whole first pushed informations
Feedback time is the time that the target terminal is fed back according to first pushed information for the first time；
Used time determining module 203, for the first feedback time and hair according to part or all of first pushed information
The time is sent, determines a feedback used time parameter；The feedback used time parameter receives first for characterizing the target terminal certainly
The time of pushed information cost to needed for carrying out the feedback for the first time；
Selecting module 204, at least two candidate push plan informations, according to the feedback used time parameter,
Select the push plan information of the target terminal；The push plan information is used to characterize the second push that need to be pushed to terminal
Information, and the corresponding preset expiration parameter of push second pushed information；Second pushed information includes second
Link, the expiration parameter are used to characterize the length of the valid period of second link；The push meter of the target terminal
It is associated with the feedback used time parameter to draw the expiration parameter that information is characterized；
Pushing module 205, for the push plan information according to the target terminal, to the terminal pushed information.
Optionally, first pushed information includes the first link, and the feedback refers to target terminal access institute
The first link is stated, or consumer behavior occurs after entering first the link indicated page or software.
Optionally, the push plan information is also used to characterize the corresponding preset preferential amount of money of second pushed information
Parameter.
The data processing equipment of information push provided in this embodiment passes through the first pushed information of fetching portion or whole
First feedback time determines one according to the first feedback time and sending time of part or all of first pushed information
Used time parameter is fed back, realizes the characterization to user feedback situation, the present invention is also by least two candidate push plans
In information, according to the feedback used time parameter, the push plan information of the target terminal is selected, and whole according to the target
The push plan information at end realizes based on the corresponding push of the feedback of user selection to the terminal pushed information
Information is drawn, and according to the push plan information pushed information, to being pushed away before may make the plan of pushed information that can meet user
Deliver letters breath feedback be foundation, and then can be directed to different feedbacks user's differentiation processing, effectively increase and sent out
The flexibility of pushed information out.
Further, the present embodiment is specifically associated with feeding back used time parameter with the expiration parameter pushed in plan information
Property for according to selection target terminal push plan information, may be implemented feedback used time parameter and final choice push plan believe
There is certain causality, to realize for the different feedback used times, flexible choice pushes plan information between breath.
Fig. 4 is the structural schematic diagram for the data processing equipment that information pushes in another embodiment of the present invention.It can be regarded as
A kind of improvement of embodiment illustrated in fig. 3.
Referring to FIG. 4, the data processing equipment 200 of information push, may also include：
First accumulator module 206 is then accumulated once for detecting the target terminal access first link every time
First Times of Feedback；
Second accumulator module 207, for detecting that the target terminal is entering indicated by first link every time
Consumer behavior occurs after the page or software, then accumulates once the second Times of Feedback；
The selecting module 204, is specifically used for：
In at least two candidate push plan informations, according to first Times of Feedback, second feedback parameter
With the feedback used time parameter, the push plan information of the target terminal, the push plan information of the target terminal are selected
The preferential amount of money parameter characterized is associated with the ratio of first feedback parameter with second Times of Feedback.
Optionally, the device further includes：
Logging modle 208, for detecting that the target terminal is entering the indicated page of first link every time
Or consumer behavior occurs after software, then record the spending amount of the consumer behavior；
The selecting module 204, is specifically used for：
In at least two candidate push plan informations, instead according to the spending amount of each secondary consumer behavior, described first
Number, second feedback parameter and the feedback used time parameter are presented, the push plan information of the target terminal is selected, it is described
The spending amount of preferential amount of money parameter that the push plan information of target terminal is characterized and each secondary consumer behavior and described the
Two Times of Feedback are associated with the ratio of first feedback parameter.
The data processing equipment of information push provided in this embodiment passes through the first pushed information of fetching portion or whole
First feedback time determines one according to the first feedback time and sending time of part or all of first pushed information
Used time parameter is fed back, realizes the characterization to user feedback situation, the present invention is also by least two candidate push plans
In information, according to the feedback used time parameter, the push plan information of the target terminal is selected, and whole according to the target
The push plan information at end realizes based on the corresponding push of the feedback of user selection to the terminal pushed information
Information is drawn, and according to the push plan information pushed information, to being pushed away before may make the plan of pushed information that can meet user
Deliver letters breath feedback be foundation, and then can be directed to different feedbacks user's differentiation processing, effectively increase and sent out
The flexibility of pushed information out.
Further, the present embodiment is specifically associated with feeding back used time parameter with the expiration parameter pushed in plan information
Property for according to selection target terminal push plan information, may be implemented feedback used time parameter and final choice push plan believe
There is certain causality, to realize for the different feedback used times, flexible choice pushes plan information between breath.
Fig. 5 is the structural schematic diagram of electronic equipment in one embodiment of the invention.
Referring to FIG. 5, the present embodiment additionally provides a kind of electronic equipment 30 includes：Processor 31 and memory 32；Its
In：
Memory 32, for storing computer program, which can also be flash (flash memory).
Processor 31, for executing executing instruction for memory storage, to realize each step in the above method.Specifically
It may refer to the associated description in previous methods embodiment.
Optionally, memory 32 can also be integrated with processor 31 either independent.
When the memory 32 is independently of the device except processor 31, the electronic equipment 30 can also include：
Bus 33, for connecting the memory 32 and processor 31.
The present embodiment also provides a kind of readable storage medium storing program for executing, is stored with computer program in readable storage medium storing program for executing, works as electronics
When at least one processor of equipment executes the computer program, electronics executes the side that above-mentioned various embodiments provide
Method.
The present embodiment also provides a kind of program product, which includes computer program, computer program storage
In readable storage medium storing program for executing.At least one processor of electronic equipment can read the computer program from readable storage medium storing program for executing,
At least one processor executes the computer program and electronic equipment is made to implement the method that above-mentioned various embodiments provide.
Those of ordinary skill in the art will appreciate that：Realize that all or part of the steps of above-mentioned each method embodiment can lead to
The relevant hardware of program instruction is crossed to complete.Program above-mentioned can be stored in a computer readable storage medium.The journey
When being executed, execution includes the steps that above-mentioned each method embodiment to sequence；And storage medium above-mentioned includes：ROM, RAM, magnetic disk or
The various media that can store program code such as person's CD.
Finally it should be noted that：The above embodiments are only used to illustrate the technical solution of the present invention., rather than its limitations；To the greatest extent
Present invention has been described in detail with reference to the aforementioned embodiments for pipe, those skilled in the art should understand that：Its according to
So be possible to modify the technical solutions described in the foregoing embodiments, or to some or all of the technical features into
Row equivalent replacement；And these are modified or replaceed, various embodiments of the present invention technology that it does not separate the essence of the corresponding technical solution
The range of scheme.
Claims (10)
1. a kind of data processing method of information push, which is characterized in that including：
At least one first pushed information is sent to target terminal, and is determined when sending the transmission of first pushed information every time
Between；
Fetching portion or all first feedback time of the first pushed information, the first feedback time are the target terminal root
The time fed back for the first time according to first pushed information；
According to the first feedback time and sending time of part or all of first pushed information, a feedback used time ginseng is determined
Number；The feedback used time parameter is described anti-to carrying out for the first time from the first pushed information is received for characterizing the target terminal
The time spent needed for feedback；
In at least two candidate push plan informations, according to the feedback used time parameter, pushing away for the target terminal is selected
Send plan information；The push plan information, which is used to characterize, to be pushed away to the second pushed information of terminal push and described second
The corresponding preset expiration parameter of breath of delivering letters；Second pushed information includes the second link, and the expiration parameter is used for
Characterize the length of the valid period of second link；The expiration parameter that the push plan information of the target terminal is characterized
It is associated with the feedback used time parameter；
According to the push plan information of the target terminal, to the terminal pushed information.
2. described anti-the method according to claim 1, wherein first pushed information includes the first link
Feedback refers to accessing first link and/or consumption row occurs after entering first the link indicated page or software
For.
3. according to the method described in claim 2, it is characterized in that, the push plan information be also used to characterize it is preset described
The corresponding preferential amount of money parameter of second pushed information；
It is described at least two candidate push plan informations, according to the feedback used time parameter, select the target terminal
Push plan information before, further include：
The target terminal access first link is detected every time, then accumulates once the first Times of Feedback；
Detect that after entering first the link indicated page or software consumer behavior occurs for the target terminal every time,
Then accumulate once the second Times of Feedback；
It is described at least two candidate push plan informations, according to the feedback used time parameter, select the target terminal
Push plan information, specifically include：
In at least two candidate push plan informations, according to first Times of Feedback, second feedback parameter and institute
Feedback used time parameter is stated, the push plan information of the target terminal, the push plan information institute table of the target terminal are selected
Preferential amount of money parameter and first Times of Feedback, second feedback parameter and the feedback used time parameter of sign are homogeneous
Association.
4. according to the method described in claim 3, it is characterized in that, described at least two candidate push plan informations,
According to the feedback used time parameter, before the push plan information for selecting the target terminal, further include：
Detect that after entering first the link indicated page or software consumer behavior occurs for the target terminal every time,
Then record the spending amount of the consumer behavior；
It is described at least two candidate push plan informations, according to first Times of Feedback, second feedback parameter
With the feedback used time parameter, the push plan information of the target terminal is selected, including：
In at least two candidate push plan informations, according to the spending amount of each secondary consumer behavior, first feedback time
Several, described second feedback parameter and the feedback used time parameter, select the push plan information of the target terminal, the target
The spending amount of preferential amount of money parameter and each secondary consumer behavior that the push plan information of terminal is characterized and described second is instead
It is associated with the ratio of first feedback parameter to present number.
5. a kind of data processing equipment of information push, which is characterized in that including：
Sending module for sending at least one first pushed information to target terminal, and determines that sending described first every time pushes away
It delivers letters the sending time of breath；
Time-obtaining module, for fetching portion or whole first feedback time of the first pushed information, when the first feedback
Between be time that the target terminal is fed back according to first pushed information for the first time；
Used time determining module, for the first feedback time and sending time according to part or all of first pushed information,
Determine a feedback used time parameter；The feedback used time parameter receives the first pushed information for characterizing the target terminal certainly
The time of the cost to needed for carrying out the feedback for the first time；
Selecting module, at least two candidate push plan informations, according to the feedback used time parameter, described in selection
The push plan information of target terminal；The push plan information is used to characterize the second pushed information that need to be pushed to terminal, with
And the corresponding preset expiration parameter of push second pushed information；Second pushed information includes the second link, institute
State the length of valid period of the expiration parameter for characterizing second link；The push plan information institute of the target terminal
The expiration parameter of characterization is associated with the feedback used time parameter；
Pushing module, for the push plan information according to the target terminal, to the terminal pushed information.
6. device according to claim 5, which is characterized in that first pushed information includes the first link, described anti-
Feedback refers to the target terminal access first link, or is entering first the link indicated page or software
After consumer behavior occurs.
7. device according to claim 6, which is characterized in that the push plan information is also used to characterize described second and pushes away
The corresponding preset preferential amount of money parameter of breath of delivering letters, described device further include：
It is anti-then to accumulate once first for detecting the target terminal access first link every time for first accumulator module
Present number；
Second accumulator module, for detecting that the target terminal is entering the indicated page of first link or soft every time
Consumer behavior occurs after part, then accumulates once the second Times of Feedback；
The selecting module, is specifically used for：
In at least two candidate push plan informations, according to first Times of Feedback, second feedback parameter and institute
Feedback used time parameter is stated, the push plan information of the target terminal, the push plan information institute table of the target terminal are selected
The preferential amount of money parameter of sign is associated with the ratio of first feedback parameter with second Times of Feedback.
8. device according to claim 7, which is characterized in that further include：
Logging modle, for detecting the target terminal after entering first the link indicated page or software every time
Consumer behavior occurs, then records the spending amount of the consumer behavior；
The selecting module, is specifically used for：
In at least two candidate push plan informations, according to the spending amount of each secondary consumer behavior, first feedback time
Several, described second feedback parameter and the feedback used time parameter, select the push plan information of the target terminal, the target
The spending amount of preferential amount of money parameter and each secondary consumer behavior that the push plan information of terminal is characterized and described second is instead
It is associated with the ratio of first feedback parameter to present number.
9. a kind of electronic equipment, which is characterized in that including：
Processor；And
Memory, for storing the executable instruction of the processor；
Wherein, the processor be configured to via execute the executable instruction come perform claim require it is 1 to 4 described in any item
The data processing method of information push.
10. a kind of storage medium, is stored thereon with computer program, which is characterized in that the realization when program is executed by processor
The data processing method of the described in any item information push of Claims 1-4.
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