CN108596675B - Advertisement pushing method and device - Google Patents
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Abstract
The invention provides an advertisement pushing method and device, and relates to the field of advertisements. The advertisement pushing method provided by the invention comprises the steps of firstly obtaining the attribute label of the advertisement to be pushed, then determining a first reference launching user group according to the attribute label of the advertisement to be pushed, determining a second reference launching user group according to the attribute labels of other reference advertisements, then selecting the intersection part of the two user groups as a target user, and finally sending the advertisement to be pushed to a printer of the target user, thereby completing advertisement pushing, so that the user can achieve an advertisement page while obtaining a document printed by the user, and the user experience is improved.
Description
Technical Field
The invention relates to the field of advertisements, in particular to an advertisement pushing method and device.
Background
Advertising is a means of publicizing and delivering information to the public in a wide range through a certain form of media. Currently, advertising models at the mobile end include banner advertisements, screen-inserted advertisements, native advertisements, and the like. Wherein, the banner advertisement refers to banner-style advertisement above or below the screen; the screen insertion advertisement refers to a pop-up advertisement appearing before the game is closed, paused and played; the primary advertisement is an emerging advertisement style in recent two years, is highly integrated with an advertisement playing scene on the premise of not disturbing user experience, and can bring positive effects to advertisers, traffic parties and audiences.
The traditional way of advertisement processing is for the traffic party to directly present the advertisements provided by the advertisers in the page.
Disclosure of Invention
The invention aims to provide an advertisement pushing method and device.
In a first aspect, an embodiment of the present invention provides an advertisement push method, which is applied to an advertisement push system, where the advertisement push system includes a server and multiple printers, and the server and each printer can be connected through a network/signal line, and the method is applied to the server, and the method includes:
acquiring an attribute label of an advertisement to be pushed;
determining a first reference delivery user group for the advertisement to be pushed according to an attribute matching mode; the attribute labels of the users in the first reference delivery user group are the same as or similar to the attribute label of the advertisement to be pushed;
determining a second reference releasing user group; the users in the second reference delivery user group are users who have performed value conversion on the target reference advertisement; the targeted reference advertisement is an advertisement that has been pushed; the attribute label of the target reference advertisement is the same as or similar to the attribute label of the advertisement to be pushed;
selecting users existing in both the first reference released user group and the second reference released user group as target users;
and sending an advertisement printing instruction to a target printer corresponding to the target user, wherein the advertisement printing instruction carries the advertisement to be pushed.
With reference to the first aspect, an embodiment of the present invention provides a first possible implementation manner of the first aspect, where the sending, to a target printer corresponding to a target user, an advertisement printing instruction, so that the target printer prints an advertisement to be pushed includes:
and sending an advertisement printing instruction to a target printer corresponding to the target user so that the target printer prints the document of the target user and simultaneously prints the advertisement to be pushed, and the content of the advertisement to be pushed and the content of the document of the target user appear on the same printing paper.
With reference to the first aspect, an embodiment of the present invention provides a second possible implementation manner of the first aspect, where the sending, to a target printer corresponding to a target user, an advertisement printing instruction, so that the target printer prints an advertisement to be pushed includes:
and sending an advertisement printing instruction to a target printer corresponding to the target user so that the target printer prints the advertisement to be pushed while printing the document of the target user, wherein the content of the advertisement to be pushed and the content of the document of the target user appear on different printing paper.
With reference to the first aspect, an embodiment of the present invention provides a third possible implementation manner of the first aspect, where the attribute tag of the advertisement to be pushed may be obtained by analyzing the advertisement to be pushed by using a semantic analysis manner in the system.
With reference to the first aspect, an embodiment of the present invention provides a fourth possible implementation manner of the first aspect, where the advertisement push system further includes a user side, and the user side is connected to the server through an internet or a mobile internet, and the method further includes:
acquiring a document printing request sent by a user side, wherein the document printing request carries a document printing amount; the document printing request is generated by the user side according to the operation of the target user;
calculating the advertisement printing amount according to the document printing amount; the advertisement printing quantity is positively correlated with the quantity of the content of the advertisement to be printed;
generating an advertisement printing instruction and generating a document printing instruction according to the document printing request, wherein the advertisement printing instruction carries the content of the advertisement to be printed which is adjusted according to the advertisement printing amount; or, the advertisement printing instruction carries the advertisement printing amount and the content of the advertisement to be printed;
and sending the document printing instruction to the target printer so as to enable the target printer to print the document corresponding to the document printing instruction.
In a second aspect, an embodiment of the present invention further provides an advertisement delivery apparatus, acting on an advertisement delivery system, where the advertisement delivery system includes a server and a plurality of printers, the server and each printer can be connected through a network/signal line, the apparatus is disposed in the server, and the apparatus includes:
the first acquisition module is used for acquiring the attribute label of the advertisement to be pushed;
determining a first reference delivery user group for the advertisement to be pushed according to an attribute matching mode; the attribute labels of the users in the first reference delivery user group are the same as or similar to the attribute label of the advertisement to be pushed;
the first determining module is used for determining a second reference releasing user group; the users in the second reference delivery user group are users who have performed value conversion on the target reference advertisement; the targeted reference advertisement is an advertisement that has been pushed; the attribute label of the target reference advertisement is the same as or similar to the attribute label of the advertisement to be pushed;
the selection module is used for selecting users existing in the first reference release user group and the second reference release user group as target users;
and the first sending module is used for sending an advertisement printing instruction to a target printer corresponding to the target user, wherein the advertisement printing instruction carries the advertisement to be pushed.
With reference to the second aspect, an embodiment of the present invention provides a first possible implementation manner of the second aspect, where the sending module includes:
and the first sending unit is used for sending an advertisement printing instruction to a target printer corresponding to the target user so that the target printer prints the document of the target user and simultaneously prints the advertisement to be pushed, and the content of the advertisement to be pushed and the content of the document of the target user appear on the same printing paper.
With reference to the second aspect, an embodiment of the present invention provides a second possible implementation manner of the second aspect, where the second sending unit is configured to send an advertisement printing instruction to a target printer corresponding to a target user, so that the target printer prints an advertisement to be pushed while printing a document of the target user, and content of the advertisement to be pushed and content of the document of the target user appear on different printing paper.
With reference to the second aspect, an embodiment of the present invention provides a third possible implementation manner of the second aspect, where the attribute tag of the advertisement to be pushed may be obtained by analyzing the advertisement to be pushed by using a semantic analysis manner in the system.
With reference to the second aspect, an embodiment of the present invention provides a fourth possible implementation manner of the second aspect, where the advertisement push system further includes a user side, and the user side is connected to the server through the internet or the mobile internet, and the apparatus further includes:
the second acquisition module is used for acquiring a document printing request sent by a user side, wherein the document printing request carries a document printing amount; the document printing request is generated by the user side according to the operation of the target user;
the computing module is used for computing the advertisement printing quantity according to the document printing quantity; the advertisement printing quantity is positively correlated with the quantity of the content of the advertisement to be printed;
the generating module is used for generating an advertisement printing instruction and generating a document printing instruction according to the document printing request, wherein the advertisement printing instruction carries the content of the advertisement to be printed which is adjusted according to the advertisement printing amount; or, the advertisement printing instruction carries the advertisement printing amount and the content of the advertisement to be printed;
and the second sending module is used for sending the document printing instruction to the target printer so as to enable the target printer to print the document corresponding to the document printing instruction.
The advertisement pushing method provided by the embodiment of the invention comprises the steps of firstly obtaining the attribute label of the advertisement to be pushed, then determining a first reference user group according to the attribute label of the advertisement to be pushed, determining a second reference user group according to the attribute labels of other reference advertisements, then selecting the intersection part of the two user groups as a target user, and finally sending the advertisement to be pushed to a printer of the target user, thereby completing advertisement pushing, so that the user can reach an advertisement page while obtaining a document printed by the user, and the user experience is improved.
In order to make the aforementioned and other objects, features and advantages of the present invention comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, it should be understood that the following drawings only illustrate some embodiments of the present invention and therefore should not be considered as limiting the scope, and for those skilled in the art, other related drawings can be obtained according to the drawings without inventive efforts.
Fig. 1 is a diagram illustrating a basic system architecture of an advertisement push system to which an advertisement push method provided by an embodiment of the present invention is applied;
FIG. 2 is a basic flow diagram of an advertisement push method provided by an embodiment of the present invention;
FIG. 3 is a detailed flowchart of an advertisement push method provided by an embodiment of the present invention;
FIG. 4 is a diagram illustrating an optimized system architecture of an advertisement delivery system to which an advertisement delivery method provided by an embodiment of the present invention is applied;
fig. 5 shows a schematic diagram of a server provided by an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. The components of embodiments of the present invention generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations. Thus, the following detailed description of the embodiments of the present invention, presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments of the present invention without making any creative effort, shall fall within the protection scope of the present invention.
With the development of network technology, the advertisement propagation approach is no longer limited to outdoor advertisements and paper advertisements, and electronic advertisements are presented in succession, and have the advantages of fast iteration update and fast replacement speed. At present, the usage amount of electronic advertisements is increasing. The electronic advertisement is usually pushed when a user clicks to enter an electronic interface, for example, when the user clicks to enter a portal site, the portal site will directly float and display an advertisement on the current interface. For another example, when the user completes payment by using the mobile phone APP, an advertisement appears. When the electronic advertisement is delivered, the advertisement content can be adaptively changed according to the attributes of the user, so that the delivered advertisement is more suitable for the user. In contrast, the placement of paper advertisements is less accurate because the audience population of the paper advertisement cannot be accurately determined.
The inventor believes that although the placement accuracy of electronic advertisements is higher than paper advertisements, the inventor believes that paper advertisements can still be improved. Further, as shown in fig. 2, the present application provides an advertisement delivery method, which acts on the advertisement delivery system shown in fig. 1, the advertisement delivery system including a server and a plurality of printers, the server and each printer being connectable through a network/signal line, the method acting on the server, the method including the steps of:
s101, acquiring an attribute label of an advertisement to be pushed;
s102, determining a first reference delivery user group for the advertisement to be pushed according to an attribute matching mode; the attribute labels of the users in the first reference delivery user group are the same as or similar to the attribute label of the advertisement to be pushed;
s103, determining a second reference releasing user group; the users in the second reference delivery user group are users who have performed value conversion on the target reference advertisement; the targeted reference advertisement is an advertisement that has been pushed; the attribute label of the target reference advertisement is the same as or similar to the attribute label of the advertisement to be pushed;
s104, selecting users existing in the first reference release user group and the second reference release user group as target users;
and S105, sending an advertisement printing instruction to a target printer corresponding to the target user, wherein the advertisement printing instruction carries the advertisement to be pushed, so that the target printer prints the advertisement to be pushed.
In the step S101, the attribute tag of the advertisement to be pushed is obtained, and actually, the implementation of the scheme is based on adding the attribute tag to each advertisement (including the advertisement to be pushed and the pushed advertisement) and adding the attribute tag to each user. The content of the attribute tag of the advertisement may be the same as or different from the content of the attribute tag of the user. For example, the attribute tag of the advertisement and the attribute tag of the user may be the old age, the sport, the hyperglycemia; as another example, custom attribute tags (primarily non-canonical, or unformatted attribute tags) may be added to the user/advertisement, such as "no-eat at noon" tags that are not normally used.
In the following, a brief list of attribute tags of advertisements that may be used is given: automotive, catering, shopping, life services, recreational entertainment, gaming, educational medicine, finance, and others.
In the following, a brief list of possible user attribute tags is used: gender (male, female), age (70 front, 70 back, 80 back, 90 back, 00 back, 10 back), occupation (teacher, pupil, junior middle school student, college student, national enterprise, officer, finance, manufacturing industry, service industry, IT, media, catering, medical treatment, sports, beauty, education, transportation, trade), hobby (gourmet, sports, tourism, home, quadratic, movie, shopping, photography, reading, massage, beauty, pet, square dance, digital, financial financing, game, health preserving, clothing, home, social), life status (single, love, marriage, child bearing, education), city of residence, family income (below 3K, 3K-8K, 8K-12K, 12K-20K, above 20K).
In step S102, the determined attribute tag of each user in the first reference delivery user group is the same as or similar to the attribute tag of the advertisement to be pushed. It is equally well understood herein that attribute tags may be identical, and that similarity refers to the literal recitations of attribute tags being related, although not identical.
The following lists two examples of the association of attribute tags:
for the first example, a top-bottom level association, such as "wine" for one attribute label, and "red wine" for the second attribute label, may be considered similar;
in a second example, a logical association, such as "young women" for one attribute tag, and "beauty make-up" for a second attribute tag, the two attribute tags may be considered similar.
It should be noted that the two attribute labels are the same and can be directly judged, but whether the two attribute labels are similar or not needs to be looked at an algorithm inside the system, so that the two listed examples are only illustrative, and do not necessarily indicate that the labels in the two examples are necessarily similar in practice, and the protection scope of the patent should not be limited thereby.
In step S103, it is determined that the second reference delivery user group is needed. The referred target reference advertisement is an advertisement that has already been pushed, and the pushed here refers to that the advertisement has been printed in a printer (for example, the pushing is completed by executing step S105; but not necessarily, the advertisement has been printed on the target printer corresponding to the target user, and the advertisement printed on the printer corresponding to the other user may also be considered as the pushed advertisement). For example, an advertisement printing instruction corresponding to the clothing advertisement a is sent to the printer a, and the printer a completes printing the clothing advertisement according to the advertisement printing instruction, so that the clothing advertisement a can be considered as an advertisement that has been pushed (i.e., a pushed advertisement). That is, the advertisement that has been pushed is an advertisement that has been printed out by a printer of the specified user.
Similar to the same or similar determination manner of the attribute tag in step S102, in step S103, the attribute tag of the target reference advertisement is the same or similar to the attribute tag of the advertisement to be pushed, and the determination manner may also be the same, and the description is not repeated here.
The value conversion in step S103 means that the user has generated consumption behavior due to the advertisement after reading the advertisement. For example, the advertisement carries a two-dimensional code for purchasing a product in the advertisement, and the user purchases the product after scanning the two-dimensional code on the advertisement, which indicates that a conversion behavior is generated.
Finally, in step S104, the two user groups obtained in steps S102 and S103 are intersected, that is, users existing in both the first reference released user group and the second reference released user group are selected as target users. Further, in step S105, the target printer prints the advertisement to be pushed by sending an advertisement printing instruction to the target printer corresponding to the target user. Correspondence herein refers to the printer that the target user is using, or that the target user may use. The target user may be one actual user or a plurality of actual users, and similarly, the target printer may refer to a certain printer or a plurality of printers. After the step S105 is completed, the system should change the advertisement to be pushed into the advertisement that has already been pushed, so that the advertisement can be used as the target reference advertisement when the step S103 is executed again next time.
According to the method provided by the application, through the execution of the steps S101-S105, the advertisement printing instruction is finally sent to the target printer, so that the target printer prints the advertisement to be pushed, the user can take away the printed advertisement when taking away the document printed by the user from the printer, and the advertisement can be stored for a longer time by adopting the advertisement pushing mode, the existence time of the advertisement is prolonged, and the advertisement pushing accuracy degree is improved.
In step S101, the attribute tag of the advertisement to be pushed may be obtained by analyzing the advertisement to be pushed by the system in a semantic analysis manner, or may be an attribute tag added to the advertisement to be pushed in a manual marking manner; or the correction is performed by firstly adopting a semantic analysis mode to add and then adopting a manual modification mode.
That is, the attribute tag of the advertisement to be pushed is obtained by performing semantic analysis on the text of the advertisement to be pushed (if the advertisement is a picture advertisement, the text refers to the picture of the advertisement; if the advertisement is a video, the text refers to the complete video of the advertisement, or a certain video frame picture/pictures, or the voice of the video). If semantic analysis is performed on the video frame pictures or the video, the system may automatically perform image recognition on a certain video frame picture, and determine the result of the semantic analysis (i.e. the attribute tag) according to the recognized object located in the video frame picture.
In step S105, in order to improve the user' S perceptibility, the printing of the advertisement may be completed while the printer prints the normal document.
Further, step S105 may be performed as follows:
and sending an advertisement printing instruction to a target printer corresponding to the target user so that the target printer prints the document of the target user and prints the advertisement to be pushed.
The document of the target user and the advertisement to be pushed are printed simultaneously, so that the user can take the advertisement away while taking the document away, the target user can read the advertisement while reading the document, and the advertisement can be read. The advertisement pushing method prints advertisements while printing documents, wherein the order of advertisement printing and document printing is not limited, or the advertisement pushing method prints the documents first and then prints the advertisements after the document printing is finished.
In general, in order to avoid interfering with the reading of the user, the content of the advertisement to be pushed and the content of the document of the target user should be printed on different paper sheets, that is, the content of the advertisement to be pushed and the content of the document of the target user will not appear on the same paper sheet. Of course, it may be that both the content of the advertisement to be pushed and the content of the document of the target user appear on the same sheet of paper, as desired.
Step S105 may be performed as follows:
sending an advertisement printing instruction to a target printer corresponding to a target user so that the target printer prints the document of the target user and simultaneously prints the advertisement to be pushed, and the content of the advertisement to be pushed and the content of the document of the target user appear on the same printing paper;
alternatively, step S105 may be performed as follows:
and sending an advertisement printing instruction to a target printer corresponding to the target user so that the target printer prints the advertisement to be pushed while printing the document of the target user, wherein the content of the advertisement to be pushed and the content of the document of the target user appear on different printing paper.
The fact that the content of the advertisement to be pushed and the content of the document of the target user appear on different printing paper means that the content of the advertisement to be pushed and the content of the document of the target user do not exist on any printing paper at the same time. The fact that the content of the advertisement to be pushed and the content of the document of the target user appear on the same printing paper means that at least one piece of printing paper on which the content of the advertisement to be pushed (which may be partial content) and the content of the document of the target user (which may be partial content) appear on the same printing paper.
The document of the target user refers to a document which is sent by the target user to the target printer so as to be printed by the target printer. The document may be a text type document, a picture type document, a text + picture type document, or other types of documents that are printed by an instruction from a target user.
As described above, the method provided by the present application acts on the server in each push system, and when the server sends an advertisement printing instruction, a printer in a long connection state (the printer is in an online/networked state) with the server should be selected for sending, so that the printer can be ensured to receive the advertisement printing instruction smoothly.
Furthermore, the method provided by the present application further includes:
and searching for a printer in an online state as a target printer in a plurality of printers corresponding to the target user.
Further, the advertisement push system related in the method provided by the present application may further include a user side, where the user side is connected to the server through the internet or the mobile internet, as shown in fig. 3, and the method provided by the present application further includes the following steps:
s201, acquiring a document printing request sent by a user side, wherein the document printing request carries a document printing amount; the document printing request is generated by the user side according to the operation of the target user;
s202, calculating the advertisement printing quantity according to the document printing quantity; the advertisement printing quantity is positively correlated with the quantity of the content of the advertisement to be printed;
s203, generating an advertisement printing instruction and a document printing instruction according to the document printing request, wherein the advertisement printing instruction carries the content of the advertisement to be printed which is adjusted according to the advertisement printing amount; or, the advertisement printing instruction carries the advertisement printing amount and the content of the advertisement to be printed;
and S204, sending the document printing instruction to the target printer so that the target printer prints the document corresponding to the document printing instruction.
Furthermore, through the above steps S201 to S203, after the step S105 is executed, the printer can print the content of the advertisement to be printed adjusted according to the advertisement printing amount, that is, whether the content of the advertisement to be printed adjusted according to the advertisement printing amount is carried in the advertisement printing instruction or the advertisement printing amount and the content of the advertisement to be printed are carried in the advertisement printing instruction, the content of the advertisement to be printed adjusted according to the advertisement printing amount is printed by the printer.
In step S201, the user terminal that issued the document print request is used by the target user, that is, the document print request is generated by the target user by operating the user terminal.
The document printing request sent by the user end usually does not only carry the document printing amount, or may not directly carry the document printing amount, but needs to be calculated by the server (the execution bodies of steps S201 to S204). However, in general, the document printing request usually carries at least two types of data, which are document printing content (e.g., text, graphics, numbers, etc. to be printed that need to be directly reflected on paper) and document printing format (e.g., parameters affecting the printing format, such as the printing position of the text or numbers in the document printing content, the specification of the paper used for printing, the number of copies of the printing, etc.); the document printing format may include a document printing amount, or the document printing amount may be calculated according to the document printing format. For example, the document printing format carries the number of pages printed and the number of copies printed per part, and then the total number of pages printed can be calculated according to the number of pages printed and the number of copies printed per part, which is the document printing amount. That is, the document printing request directly or indirectly carries the document printing amount.
In step S202, the advertisement printing amount is calculated according to the document printing amount mainly to control the advertisement content, and if the user only prints one page of document and the system prints 10 pages of advertisements at the same time, the user is necessarily bored, and at this time, the advertisement printing amount should be controlled according to the document printing amount. In general, the conversion ratio between the document printing amount and the advertisement printing amount is preset in the server, and the advertisement printing amount can be calculated according to the preset amount, for example, 1 page of advertisement is printed every 10 pages of document. The advertisement printing quantity is determined by the document printing quantity, and the more the document printing quantity is, the more the advertisement printing quantity is, namely, the advertisement printing quantity and the document printing quantity are in positive correlation.
For example, when the printing amount of the document is 12 pages and the conversion ratio of the printing amount of the document to the printing amount of the advertisement is 10:1, the determined printing amount of the advertisement is 1.2 pages, that is, the advertisement to be printed needs to be printed for 1.2 pages at this time.
In step S203, the advertisement printing instruction and the document printing instruction are generated, and actually, the advertisement printing instruction and the document printing instruction generated in step S203 may not be generated at the same time, and it is required to ensure that the advertisement printing instruction is generated before the advertisement printing instruction is issued, and the document printing instruction is generated before the document printing instruction is generated.
Then, in step S105, completing the task of sending an advertisement printing instruction to the target printer corresponding to the target user, so that the target printer only prints the content of the advertisement to be printed, which is adjusted according to the advertisement printing amount; and in step S204, completing the task of sending the document printing instruction to the target printer to print the content of the document corresponding to the document printing instruction by the target printer.
Corresponding to the method, the application also provides an advertisement pushing device, which is used for an advertisement pushing system, the advertisement pushing system comprises a server and a plurality of printers, the server and each printer can be connected through a network/signal line, the device is arranged in the server, and the device comprises:
the first acquisition module is used for acquiring the attribute label of the advertisement to be pushed;
determining a first reference delivery user group for the advertisement to be pushed according to an attribute matching mode; the attribute labels of the users in the first reference delivery user group are the same as or similar to the attribute label of the advertisement to be pushed;
the first determining module is used for determining a second reference releasing user group; the users in the second reference delivery user group are users who have performed value conversion on the target reference advertisement; the targeted reference advertisement is an advertisement that has been pushed; the attribute label of the target reference advertisement is the same as or similar to the attribute label of the advertisement to be pushed;
the selection module is used for selecting users existing in the first reference release user group and the second reference release user group as target users;
and the first sending module is used for sending an advertisement printing instruction to a target printer corresponding to the target user so as to enable the target printer to print the advertisement to be pushed.
Preferably, the sending module includes:
and the first sending unit is used for sending an advertisement printing instruction to a target printer corresponding to the target user so that the target printer prints the document of the target user and simultaneously prints the advertisement to be pushed, and the content of the advertisement to be pushed and the content of the document of the target user appear on the same printing paper.
Preferably, the sending module includes:
and the second sending unit is used for sending an advertisement printing instruction to a target printer corresponding to the target user so that the target printer prints the document of the target user and simultaneously prints the advertisement to be pushed, and the content of the advertisement to be pushed and the content of the document of the target user appear on different printing paper.
Preferably, the attribute tag of the advertisement to be pushed can be obtained by analyzing the advertisement to be pushed by the system in a semantic analysis mode.
Preferably, the advertisement delivery system further includes a user side, the user side is connected to the server through the internet or the mobile internet, and the apparatus further includes:
the second acquisition module is used for acquiring a document printing request sent by a user side, wherein the document printing request carries a document printing amount; the document printing request is generated by the user side according to the operation of the target user;
the computing module is used for computing the advertisement printing quantity according to the document printing quantity; the advertisement printing quantity is positively correlated with the quantity of the content of the advertisement to be printed;
the generating module is used for generating an advertisement printing instruction and generating a document printing instruction according to the document printing request, wherein the advertisement printing instruction carries the content of the advertisement to be printed which is adjusted according to the advertisement printing amount; or, the advertisement printing instruction carries the advertisement printing amount and the content of the advertisement to be printed;
and the second sending module is used for sending the document printing instruction to the target printer so as to enable the target printer to print the document corresponding to the document printing instruction.
Corresponding to the method, the application also provides a nonvolatile computer storage medium, and the computer storage medium stores computer executable instructions, and the computer executable instructions can execute the advertisement push method in any method embodiment.
As shown in fig. 5, an embodiment of the present application further provides a server, where the server 50 includes: a processor 51, a memory 52 and a bus 53, wherein the memory 52 stores execution instructions, when the device is running, the processor 51 communicates with the memory 52 via the bus 53, and the processor 51 executes the steps of the advertisement push method stored in the memory 52 as described above.
It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.
The functions, if implemented in the form of software functional units and sold or used as a stand-alone product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method according to the embodiments of the present invention. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (10)
1. An advertisement delivery method that operates on an advertisement delivery system including a server and a plurality of printers, the server and each of the printers being connectable via a network or a signal line, the method operating on the server, the method comprising:
acquiring an attribute label of an advertisement to be pushed;
determining a first reference delivery user group for the advertisement to be pushed according to an attribute matching mode; the attribute labels of the users in the first reference delivery user group are the same as the attribute labels of the advertisements to be pushed;
determining a second reference releasing user group; the users in the second reference delivery user group are users who have performed value conversion on the target reference advertisement; the targeted reference advertisement is an advertisement that has been pushed; the attribute label of the target reference advertisement is the same as the attribute label of the advertisement to be pushed;
selecting users existing in both the first reference released user group and the second reference released user group as target users;
and sending an advertisement printing instruction to a target printer corresponding to the target user, wherein the advertisement printing instruction carries the advertisement to be pushed.
2. The method of claim 1, wherein the step of sending an advertisement printing instruction to a target printer corresponding to the target user, so that the target printer prints the advertisement to be pushed comprises:
and sending an advertisement printing instruction to a target printer corresponding to the target user so that the target printer prints the document of the target user and simultaneously prints the advertisement to be pushed, and the content of the advertisement to be pushed and the content of the document of the target user appear on the same printing paper.
3. The method of claim 1, wherein the step of sending an advertisement printing instruction to a target printer corresponding to the target user, so that the target printer prints the advertisement to be pushed comprises:
and sending an advertisement printing instruction to a target printer corresponding to the target user so that the target printer prints the advertisement to be pushed while printing the document of the target user, wherein the content of the advertisement to be pushed and the content of the document of the target user appear on different printing paper.
4. The method according to claim 1, wherein the attribute tag of the advertisement to be pushed is obtained by analyzing the advertisement to be pushed by the system in a semantic analysis manner.
5. The method of claim 1, wherein the advertisement delivery system further comprises a user terminal, and the user terminal is connected to the server via the internet or a mobile internet, and the method further comprises:
acquiring a document printing request sent by a user side, wherein the document printing request carries a document printing amount; the document printing request is generated by the user side according to the operation of the target user;
calculating the advertisement printing amount according to the document printing amount; the advertisement printing quantity is positively correlated with the quantity of the content of the advertisement to be printed;
generating an advertisement printing instruction and generating a document printing instruction according to the document printing request, wherein the advertisement printing instruction carries the content of the advertisement to be printed which is adjusted according to the advertisement printing amount; or, the advertisement printing instruction carries the advertisement printing amount and the content of the advertisement to be printed;
and sending the document printing instruction to the target printer so as to enable the target printer to print the document corresponding to the document printing instruction.
6. An advertisement push device, characterized in that, acts on the advertisement push system, and this advertisement push system includes server and a plurality of printer, and server and every printer can be through network or signal line connection, and this device sets up in the server, and this device includes:
the first acquisition module is used for acquiring the attribute label of the advertisement to be pushed;
determining a first reference delivery user group for the advertisement to be pushed according to an attribute matching mode; the attribute labels of the users in the first reference delivery user group are the same as the attribute labels of the advertisements to be pushed;
the first determining module is used for determining a second reference releasing user group; the users in the second reference delivery user group are users who have performed value conversion on the target reference advertisement; the targeted reference advertisement is an advertisement that has been pushed; the attribute label of the target reference advertisement is the same as the attribute label of the advertisement to be pushed;
the selection module is used for selecting users existing in the first reference release user group and the second reference release user group as target users;
and the first sending module is used for sending an advertisement printing instruction to a target printer corresponding to the target user, wherein the advertisement printing instruction carries the advertisement to be pushed.
7. The apparatus of claim 6, wherein the sending module comprises:
and the first sending unit is used for sending an advertisement printing instruction to a target printer corresponding to the target user so that the target printer prints the document of the target user and simultaneously prints the advertisement to be pushed, and the content of the advertisement to be pushed and the content of the document of the target user appear on the same printing paper.
8. The apparatus of claim 6, wherein the sending module comprises:
and the second sending unit is used for sending an advertisement printing instruction to a target printer corresponding to the target user so that the target printer prints the document of the target user and simultaneously prints the advertisement to be pushed, and the content of the advertisement to be pushed and the content of the document of the target user appear on different printing paper.
9. The apparatus of claim 6, wherein the attribute tag of the advertisement to be pushed is obtained by analyzing the advertisement to be pushed by the system in a semantic analysis manner.
10. The apparatus of claim 6, wherein the advertisement delivery system further comprises a user terminal, the user terminal is connected to the server via internet or mobile internet, the apparatus further comprises:
the second acquisition module is used for acquiring a document printing request sent by a user side, wherein the document printing request carries a document printing amount; the document printing request is generated by the user side according to the operation of the target user;
the computing module is used for computing the advertisement printing quantity according to the document printing quantity; the advertisement printing quantity is positively correlated with the quantity of the content of the advertisement to be printed;
the generating module is used for generating an advertisement printing instruction and generating a document printing instruction according to the document printing request, wherein the advertisement printing instruction carries the content of the advertisement to be printed which is adjusted according to the advertisement printing amount; or, the advertisement printing instruction carries the advertisement printing amount and the content of the advertisement to be printed;
and the second sending module is used for sending the document printing instruction to the target printer so as to enable the target printer to print the document corresponding to the document printing instruction.
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| CN110335076B (en) * | 2019-07-02 | 2023-08-01 | 深圳市丰巢科技有限公司 | Advertisement delivery method, advertisement delivery device, server and storage medium |
| CN111582944B (en) * | 2020-05-14 | 2023-08-22 | 北京金山安全软件有限公司 | Crowd expansion method, device and equipment for advertisement and storage medium |
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| CN107402730A (en) * | 2016-04-21 | 2017-11-28 | 柯尼卡美能达株式会社 | Advertisement providing system, print control system and advertisement providing method |
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| US20100067039A1 (en) * | 2008-09-17 | 2010-03-18 | Global Graphics Software Limited | System and method for providing advertising to printers |
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| CN105869021A (en) * | 2016-04-05 | 2016-08-17 | 乐视控股（北京）有限公司 | Internet advertisement putting method and apparatus |
| CN107402730A (en) * | 2016-04-21 | 2017-11-28 | 柯尼卡美能达株式会社 | Advertisement providing system, print control system and advertisement providing method |
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