CN108564394A - A kind of voice advertisement put-on method and terminal - Google Patents
A kind of voice advertisement put-on method and terminal Download PDFInfo
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- CN108564394A CN108564394A CN201810228760.6A CN201810228760A CN108564394A CN 108564394 A CN108564394 A CN 108564394A CN 201810228760 A CN201810228760 A CN 201810228760A CN 108564394 A CN108564394 A CN 108564394A
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0265—Vehicular advertisement
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- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
- G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
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Abstract
The present embodiments relate to advertisements to launch technical field more particularly to a kind of voice advertisement put-on method and terminal, to solve the problems, such as that the audio that dynamic advertising picture and interior passenger are heard outside passenger sees in track vehicle track vehicle is unmatched.The signal that terminal is sent according to the beacon equipment monitored, identifies the mark of beacon equipment；Terminal obtains the corresponding audio data of mark of beacon equipment；Audio data is the audio data that each group being arranged in track vehicle travel direction shows each advertisement figure group that equipment is shown；Every group of display equipment includes at least two concatenated display equipment；For each advertisement figure group, terminal plays the corresponding audio data of advertisement figure group when reaching advertisement figure group.In this way, the passenger in track vehicle can hear the matched audio of dynamic advertising picture of the advertisement figure group shown with the display equipment when terminal reaches every group of display equipment.
Description
Technical field
The present embodiments relate to advertisements to launch technical field more particularly to a kind of voice advertisement put-on method and terminal.
Background technology
With popularizing for various track vehicles, people's trip is ridden instead of walk using various track vehicles, for example is taken
Subway, motor-car, high ferro etc..Advertiser is in order to improve the exposure rate of product, often in the vehicle line upslide of track vehicle
Put miscellaneous advertisement.
By taking means for subway tunnel moving advertisement as an example, the visual persistence phenomenon of human eye is used, the effect of dynamic advertising is presented.Class
Be similar in cinema play film it is the same, each frame image on the cinefilm of one lattice of a lattice is different, when projector with
Suitable frame frequency plays, and spectators just produce steady and audible dynamic film effect at the moment.Using this phenomenon, by the ground of movement
Iron is converted to player, to make the static advertising image of passenger at the moment generate the effect of movement, and it is steady and audible.But
Because tunnel advertisement and passenger are isolated by compartment, in addition subway, during running at high speed, external advertisements audio-frequency information can not
It is transmitted to interior, just makes a discount for the integrality of exhibiting advertising content and interest in this way, influences advertisement to user
Attraction.
The prior art can play audio in track vehicle, but due to each passenger in track vehicle
Position is different, and track vehicle is in high-speed cruising, and the picture that everyone sees is also just different.So
The dynamic advertising picture that the passenger of different location in track vehicle may see is different, it may appear that the dynamic that passenger sees
Advertisement picture and the unmatched problem of the audio content heard.
Invention content
A kind of voice advertisement put-on method of offer of the embodiment of the present invention and terminal, to solve passenger in track vehicle
The unmatched problem of audio that the outer dynamic advertising picture of track vehicle seen is heard with interior passenger.
In a first aspect, the embodiment of the present invention provides a kind of voice advertisement put-on method, this method is suitable for rail traffic work
Terminal in tool；This method includes：The signal that the terminal is sent according to the beacon equipment monitored, identifies that the beacon is set
Standby mark；The terminal obtains the corresponding audio data of mark of the beacon equipment；The audio data is positioned at described
The each group being arranged in track vehicle travel direction shows the audio data for each advertisement figure group that equipment is shown；Every group of display is set
Standby includes at least two concatenated display equipment；For each advertisement figure group, the terminal is played when reaching the advertisement figure group
The corresponding audio data of the advertisement figure group.
Using voice advertisement put-on method provided in an embodiment of the present invention, the terminal recognition in track vehicle arrives
After the mark of beacon equipment, the corresponding audio data of mark of beacon equipment is obtained, in this way, terminal can get rail traffic
The audio data for each advertisement figure group that each display equipment being arranged in tool travel direction is shown.Then the track is reached in terminal
When every group of display equipment on vehicle travels direction, the terminal plays group being located in track vehicle shows that equipment is aobvious
The corresponding audio data of advertisement figure group shown.In this way, the passenger in track vehicle can reach every group in terminal and show
When showing equipment, the matched audio of dynamic advertising picture of the advertisement figure group shown with the display equipment can be heard.
Terminal above-mentioned obtains the corresponding audio data of mark of the beacon equipment, and there are many realization method, a kind of realizations
Mode is to be obtained from the local content of terminal；Another realization method is to be obtained from server.It is implemented as follows described
Optional mode：
Optionally, if the terminal determines in local memory there are the corresponding audio data of the mark of the beacon equipment,
Then the terminal to server sends audio confirmation request；The audio confirmation request is used to indicate described in the server determination
Whether the corresponding audio data of mark of beacon equipment changes；The terminal receives the audio that the server is sent and confirms
It responds, and obtains the corresponding audio data of mark of the beacon equipment from the local memory；The audio confirms response
The corresponding audio data of mark for being used to indicate the beacon equipment does not change.
Optionally, after the terminal to server sends audio confirmation request, further include：Described in the terminal receives
The audio update response that server is sent, the audio update response include the mark of the beacon equipment of the server storage
Know corresponding audio data；The terminal obtains the corresponding audio of mark of the beacon equipment from audio update response
Data.
Above two optionally obtains in the mode of audio data, and terminal determines the mark there are beacon equipment in local memory
In the case of knowing corresponding audio data, audio confirmation request is sent to server.Later, it is divided into two kinds of situations：The first feelings
Condition, terminal receive audio and confirm response, illustrate that the corresponding audio data of the mark of beacon equipment does not change；In this way, eventually
End need not obtain audio data from miscellaneous equipment, directly obtain and play from local memory, can save network overhead, reduce
Time delay.The second situation illustrates that the corresponding audio data of the mark of beacon equipment occurs if terminal receives audio update response
Variation, and receive from server the mark corresponding audio data of beacon equipment；In this way, changing in audio data
Later, the audio data obtained from server, it is ensured that being located at the passenger in track vehicle can reach often in terminal
When group shows equipment, the matched audio of dynamic advertising picture of the advertisement figure group shown with the display equipment is heard.
Optionally, if the terminal determines the corresponding audio number of mark that the beacon equipment is not present in local memory
According to then the terminal to server sends audio request message；The audio request message includes the mark of the beacon equipment；
The terminal receives the acoustic frequency response message that the server is sent；The acoustic frequency response message includes the mark of the beacon equipment
Know corresponding audio data；The corresponding audio data of the mark of the beacon equipment is stored in local memory by the terminal.
By the optional mode, the corresponding audio data of mark of beacon equipment is not present in terminal local memory, it can
To be obtained from server, with ensure be located at track vehicle in passenger can terminal reach every group of display equipment when,
Hear the matched audio of dynamic advertising picture of the advertisement figure group shown with group display equipment；Moreover, getting audio number
It according to later, is stored in local memory, when terminal passes through group display equipment every time later, the group need not be downloaded and show equipment
The audio data of the advertisement figure group of display, and then flow can be saved.
Optionally, the acoustic frequency response message further includes the reproduction time of the audio data；It is described to be directed to each advertisement figure
Group, the terminal play the corresponding audio data of the advertisement figure group when reaching the advertisement figure group, including：It is described to be directed to
Each advertisement figure group, the terminal play the advertisement when reaching the reproduction time of the corresponding audio data of the advertisement figure group
The corresponding audio data of figure group.
By the optional mode, terminal can obtain the reproduction time of audio data from acoustic frequency response message, in turn
Reproduction time can more easily be obtained, it is possible to reduce the calculation amount of terminal.
Optionally, after the signal that the terminal monitoring is sent to beacon equipment, further include：The terminal is according to the letter
Number, determine the first distance between the terminal and the beacon equipment；For each advertisement figure group, the terminal is according to institute
State the second distance and described between the first distance, the corresponding first display equipment of the advertisement figure group and the beacon equipment
The movement speed of terminal determines that the terminal reaches the first time of the corresponding first display equipment of the advertisement figure group；
The terminal plays the corresponding audio data of the advertisement figure group when reaching the advertisement figure group, including：The terminal to
When up to the first time, the corresponding audio data of the advertisement figure group is played.
By the optional mode, when terminal can accurately calculate the broadcasting of the corresponding audio data of each advertisement figure group
Between, so, it is ensured that the playing audio-fequency data when terminal reaches advertisement figure group, and then can ensure to be located at track vehicle
Interior passenger can hear the dynamic advertising of the advertisement figure group shown with the display equipment when terminal reaches every group of display equipment
The matched audio of picture.
Optionally, the terminal is user terminal, alternatively, the terminal is fixed whole in the track vehicle
End.
Second aspect, the embodiment of the present invention provide a kind of terminal, and the terminal is the terminal in track vehicle, packet
It includes：
Monitoring unit, the signal for being sent according to the beacon equipment monitored, identifies the mark of the beacon equipment；
Acquiring unit, the corresponding audio data of mark for obtaining the beacon equipment；The audio data be positioned at
The each group being arranged in the track vehicle travel direction shows the audio data for each advertisement figure group that equipment is shown；
Broadcast unit, for being directed to each advertisement figure group, the terminal plays the advertisement when reaching the advertisement figure group
The corresponding audio data of figure group.
The technique effect of the terminal provided in the embodiment of the present invention may refer to each of above-mentioned first aspect or first aspect
The technique effect of the optional realization method of kind, details are not described herein again.
The third aspect, the embodiment of the present invention provide a kind of electronic equipment, including：Memory, for storing program instruction；Place
Device is managed, for calling the program instruction stored in memory, first aspect and first aspect are executed according to the program of acquisition
Voice advertisement put-on method described in each optional realization method.
Fourth aspect, the embodiment of the present invention provide a kind of computer readable storage medium, and computer readable storage medium is deposited
Contain computer executable instructions, computer executable instructions are used to make computer to execute first aspect and first aspect
Voice advertisement put-on method described in each optional realization method.
Description of the drawings
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly introduced.
Fig. 1 is system architecture schematic diagram provided in an embodiment of the present invention；
Fig. 2 is a kind of voice advertisement put-on method flow diagram provided in an embodiment of the present invention；
Fig. 3 is another voice advertisement put-on method flow diagram provided in an embodiment of the present invention；
Fig. 4 is a kind of structural schematic diagram of terminal provided in an embodiment of the present invention；
Fig. 5 is the structural schematic diagram of electronic equipment provided in an embodiment of the present invention.
Specific implementation mode
In order to make the purpose of the present invention, technical solution and advantageous effect be more clearly understood, below in conjunction with attached drawing and implementation
Example, the present invention will be described in further detail.It should be appreciated that specific embodiment described herein is only used to explain this hair
It is bright, it is not intended to limit the present invention.
Application scenarios in the embodiment of the present invention can be each group being arranged in all kinds of track vehicle travel directions
Show that equipment, a kind of common scene introduced below only as an example do not limit the concrete application of the embodiment of the present invention
Scene.
Under a kind of optional scene, each group shows that equipment is arranged at track vehicle (such as high ferro, motor-car and subway)
Along on certain section of tunnel in, common scene if the both sides setting of subway tunnel is such as light emitting diode (Light
Emitting Diode, abbreviation LED) the display equipment such as light beam, it is travelled in subway high-speed so that passenger sees dynamic advertising picture
Effect.Hereinafter it is introduced by taking the tunnel dynamic advertising of train as an example.
Current dynamic advertising is broadly divided into following two by display medium：
The first is static LED display screen, needs continuously to install 400 to 800 in 200 to 800 meters of tunnel wall, is led to
The visible angle for crossing every individual picture of width that limitation is mounted in tunnel wall makes to be mounted on tunnel when train high-speed motion
Picture on road wall with quickly flashed one by one in passenger's relatively fixed position, to make passenger experience animation effect.System
Make this advertisement to need to take during design first to record a video or shot ad content, then passes through relevant software point
Solution at fixed frame frequency continuity image, and by these image mosaics at continuous pictures, then by control centre by advertising pictures
It launches on LED display in order.It should be noted that such advertisement is for frame stabilization, it usually needs first practical measuring and calculating
The speed of service between the station of lower subway train, only in speed stable region (region generally at the uniform velocity travelled substantially), such as
Not the problem of two station interlude dispensing of subway does not just have F.F. or hangover.
Another kind is LED array light beam, and the vertical LED array light beam of a rule, each light beam are installed on tunnel inner wall
It is 1 meter highly nearly, it is dispersed with nearly 600 LED above as a row pixel, about 1.2 meters are spaced between two photophores.When train is quiet
When only, the luminous point of a variety of colors on every light beam is can only see, when train, which quickly moves, to get up, is utilized " persistence of vision "
Principle can form dynamic picture.Unlike static LED display screen, LED array light beam is not to be only applicable to launch
In train at the uniform velocity running region, it can be launched in any position of subway tunnel.It is felt in real time using synchronous inductor
Answer the travel speed of train, train by when, synchronous inductor can drive the glow frequency of LED array light beam accordingly.Train
Speed is slower, and luminous frequency is higher, and train speed is faster, then glow frequency is lower.It is so micro- distinguishing by stroboscopic
Picture, colored activity dynamic advertising picture can be presented in face of passenger.
Based on the above dynamic advertising and following problem existing in the prior art：Passenger sees in track vehicle
The audio unmatched problem that the outer dynamic advertising picture of track vehicle is heard with interior passenger provides one in the embodiment of the present invention
Kind voice advertisement put-on method.In order to preferably illustrate that the voice advertisement put-on method, the embodiment of the present invention provide following system
Architecture system example.
Fig. 1 illustrates system architecture schematic diagram provided in an embodiment of the present invention.As shown in Figure 1, the system architecture
Including beacon equipment 101, terminal 102, server 103.Wherein, arbitrary the two of beacon equipment 101, terminal 102, server 103
Between pass through wireless network connection.
In the embodiment of the present invention, beacon equipment 101 can be Beacon beacons, can be embedded in track vehicle traveling
Above and in the tunnel face in tunnel it is arranged along direction.
Terminal 102 can be the fixed terminal in the track vehicle, for example be arranged in track traffic tool vehicle compartment
The internal terminal with AF playing function；May be user terminal, such as user mobile phone；Optionally, the system architecture
Can also include output equipment, than the earphone 104 of connection terminal as shown in Figure 1 schematically, for exporting audio.
Server 103 is backstage Advertisement Server, is stored with the audio data of each display equipment and shows equipment
The mark of mark and beacon equipment.
It describes in detail below for voice advertisement put-on method provided in an embodiment of the present invention.
Fig. 2 illustrates a kind of voice advertisement put-on method flow diagram provided in an embodiment of the present invention.Such as Fig. 2
It is shown, voice advertisement put-on method provided in an embodiment of the present invention, the terminal being suitable in track vehicle；Including following step
Suddenly：
Step 201：The signal that terminal is sent according to the beacon equipment monitored, identifies the mark of beacon equipment；
Step 202：Terminal obtains the corresponding audio data of mark of beacon equipment；Audio data is positioned at rail traffic work
The each group being arranged in tool travel direction shows the audio data for each advertisement figure group that equipment is shown；Every group of display equipment includes at least
Two concatenated display equipment；
Step 203：For each advertisement figure group, terminal plays the corresponding audio number of advertisement figure group when reaching advertisement figure group
According to.
Using voice advertisement put-on method provided in an embodiment of the present invention, the terminal recognition in track vehicle arrives
After the mark of beacon equipment, the corresponding audio data of mark of beacon equipment is obtained, in this way, terminal can get rail traffic
The audio data for each advertisement figure group that each display equipment being arranged in tool travel direction is shown.Then the track is reached in terminal
When every group of display equipment on vehicle travels direction, the terminal plays group being located in track vehicle shows that equipment is aobvious
The corresponding audio data of advertisement figure group shown.In this way, the passenger in track vehicle can reach every group in terminal and show
When showing equipment, the matched audio of dynamic advertising picture of the advertisement figure group shown with the display equipment can be heard.
Beacon equipment emits signal in the embodiment of the present invention, and signal includes the mark of beacon (Beacon) equipment, such as logical
With unique identifier (Universally Unique Identifier, abbreviation UUID), such terminal can be believed by monitoring
It number can be obtained by the mark of beacon equipment.Since beacon equipment is in the tunnel face in tunnel, and background server has recorded the section
The distance length of the display equipment and tunnel face of advertisement figure group is shown in tunnel, it can be according to train running speed (general subway
Train speed do not have violent variation) calculate time of broadcasting.
For example, terminal is the fixed terminal in compartment, the fixed terminal in each compartment obtains as the train moves into the tunnel
The UUID of beacon equipment, and the UUID of beacon equipment is sent to background server, background server carries out matching return should
The audio data and reproduction time of the corresponding advertisement figure groups of UUID of beacon equipment；Fixed terminal is passing through beacon equipment
When start timing, when timing time be equal to background server return reproduction time, begin to play advertisement figure group audio number
According to.If terminal is the user terminal that each passenger uses, unlike the fixed terminal in aforementioned compartment, the user of each passenger
Terminal starts timing when passing through beacon equipment, that is to say, that the reproduction time of any two passengers is all different, can preferably protect
Demonstrate,prove the picture and broadcasting Audio Matching of the dynamic advertising that each passenger sees.
Can there are at least one set of display equipment, the letter in above-mentioned steps 202 in the embodiment of the present invention, near beacon equipment
The corresponding audio data of mark of marking device can be the corresponding audio data of one group of display equipment, can also be that multigroup display is set
Standby corresponding audio data.200 display equipment are provided with, wherein
Preceding 120 displays equipment corresponds to a audio data, and rear 80 displays equipment corresponds to a audio data；This two parts of audio datas
It can be the relevant audio data of content, can also be the incoherent audio data of content.
In above-mentioned steps 203, terminal plays the specific side of the corresponding audio data of advertisement figure group when reaching advertisement figure group
Formula can be：Every group of display equipment in equipment is shown for each group, shows that first in equipment shows when terminal reaches the group
When showing equipment, start to play the corresponding audio data of group display equipment.Certainly, if a beacon equipment corresponds to multigroup display
Equipment can also be that multigroup advertisement figure group corresponds to a audio data, in terminal reaches multigroup display equipment from the beacon
When the nearest display equipment of equipment, start to play the audio data.
In the embodiment of the present invention, terminal obtains the corresponding audio data of mark of the beacon equipment there are many mode, than
It can such as obtain, can also be obtained from server from the local memory of terminal.It is included at least in specific embodiment following several
Kind situation：
In the case of the first, if terminal determines the corresponding audio data of mark in local memory there are beacon equipment,
Terminal to server sends audio confirmation request；Audio confirmation request is used to indicate server and determines that the mark of beacon equipment corresponds to
Audio data whether change.
In the embodiment of the present invention, there is the corresponding audio data of mark of beacon equipment in the server, determine audio number
According to whether changed mode includes at least following methods：For example, exist in the server the mark of beacon equipment with
The correspondence of the mark of audio data can pass through the mark and server of the audio data in the local memory of determining terminal
In audio data identify whether identical, if identical, audio data does not change；If differing, audio data hair
Changing.For another example, there are the corresponding advertisement figure group marks of audio data in the local memory in terminal, and in the server
There are the first correspondences and advertisement figure group mark and the of audio data of the mark of beacon equipment and advertisement figure group mark
Two correspondences, if the corresponding advertisement figure group mark of the mark of beacon equipment and the advertisement in the local memory of terminal in server
Figure group mark is consistent, then audio data does not change；If inconsistent, audio data does not change.
Later, terminal can determine and obtain according to the content in the corresponding response of audio confirmation request that server is sent
The mode of audio data includes at least following two optional realization methods：
In the first optional realization method, terminal receives the audio that server is sent and confirms response, and from local memory
The middle corresponding audio data of mark for obtaining beacon equipment；Audio confirms that response is used to indicate the corresponding sound of mark of beacon equipment
Frequency evidence does not change.That is, after terminal to server sends audio confirmation request, receives audio and confirm sound
It answers, illustrates that the corresponding audio data of the mark of beacon equipment does not change；In this way, terminal need not obtain sound from miscellaneous equipment
Frequency evidence is directly obtained and is played from local memory, can save network overhead, reduces time delay.
In second of optional realization method, after terminal to server sends audio confirmation request, further include：Terminal connects
The audio update response that server is sent is received, audio update response includes the corresponding sound of mark of the beacon equipment of server storage
Frequency evidence；Terminal obtains the corresponding audio data of mark of beacon equipment from audio update response.That is, terminal to
After server sends audio confirmation request, audio update response is received, illustrates the corresponding audio number of the mark of beacon equipment
According to changing, and the corresponding audio data of mark of beacon equipment is received from server；In this way, occurring in audio data
After variation, from the audio data of server acquisition, it is ensured that the passenger in track vehicle can arrive in terminal
When up to every group of display equipment, the matched audio of dynamic advertising picture of the advertisement figure group shown with the display equipment is heard.
Under the second situation, if terminal determines the corresponding audio data of mark that beacon equipment is not present in local memory,
Then terminal to server sends audio request message；Audio request message includes the mark of beacon equipment；Terminal receives server
The acoustic frequency response message of transmission；Acoustic frequency response message includes the corresponding audio data of mark of beacon equipment；Terminal sets beacon
The corresponding audio data of standby mark is stored in local memory.
By the optional mode, the corresponding audio data of mark of beacon equipment is not present in terminal local memory, it can
To be obtained from server, with ensure be located at track vehicle in passenger can terminal reach every group of display equipment when,
Hear the matched audio of dynamic advertising picture of the advertisement figure group shown with the display equipment；Moreover, getting audio data
Later, it is stored in local memory, when terminal passes through group display equipment every time later, the group need not be downloaded and show that equipment is aobvious
The audio data for the advertisement figure group shown, and then flow can be saved, the terminal that can also solve to be likely to occur reaches the group and shows
Equipment does not receive the reception delay issue that the group shows the audio data of equipment also but.
In the embodiment of the present invention, how determining reproduction time, there are the realization methods of plurality of optional.
In a kind of optional realization method, aforementioned audio response message further includes the reproduction time of audio data；For each
Advertisement figure group, terminal play the corresponding audio data of advertisement figure group when reaching advertisement figure group, including：For each advertisement figure group,
Terminal plays the corresponding audio data of advertisement figure group when reaching the reproduction time of the corresponding audio data of the advertisement figure group.
In this way, terminal can obtain the reproduction time of audio data directly from acoustic frequency response message, when not needing terminal calculating broadcasting
Between, the resource occupation of terminal can be reduced.
The realization method can apply the case where needing to obtain audio data from server with aforementioned terminals.If terminal from
Audio data is obtained in local memory, if using the realization method, there may be reproduction time and every group of terminal arrival is aobvious
Show the Time Inconsistency of equipment, also will appear the dynamic advertising that the display equipment outside the track vehicle that passenger sees is shown and draw
In order to solve this problem the unmatched problem of audio that face is heard with passenger in track vehicle provides following another kind
Optional realization method：
After the signal that terminal monitoring to beacon equipment is sent, the terminal determines the end according to the signal
The first distance between end and the beacon equipment；For each advertisement figure group, terminal is corresponded to according to the first distance, advertisement figure group
First display equipment and beacon equipment between second distance and terminal movement speed, determine terminal reach advertisement figure
The first time of the corresponding first display equipment of group；Terminal plays the corresponding audio of advertisement figure group when reaching advertisement figure group
Data, including：Terminal plays the corresponding audio data of advertisement figure group when reaching first time.
In the realization method, there are many first determination of distance modes, for example, terminal can monitor in distance threshold
The signal that beacon equipment is sent, when terminal monitoring is to signal, so that it may to determine the first distance as distance threshold.For another example, eventually
End can determine the first distance according to the power of signal.Certainly, the first determination of distance mode is not limited in above-described embodiment
Mode.Second distance is when being arranged beacon equipment and showing the position of equipment, so that it may which to decide, and general beacon is set
When standby and display equipment does not move, second distance generally will not change；But it is not excluded for the position or aobvious of mobile beacon equipment
The case where showing the position of equipment.
The first time of the realization method, can be terminal reach one group of display equipment in first display equipment when
Between, one group of display equipment refers to that group display equipment corresponds to same a audio data, and a audio data starts broadcasting
Time.
For example, for example, subway enters tunnel, by taking 200 display equipment are arranged in tunnel as an example, wherein first group of display
Equipment includes the 1st to the 120th display equipment, corresponding audio data A；Second group of display equipment includes the 121st to the 200th
A display equipment, corresponding audio data B；So when terminal reaches the 1st display equipment, start playing audio-fequency data A；At end
When end reaches the 121st display equipment, start playing audio-fequency data B.
In the embodiment of the present invention, terminal reaches the corresponding first display equipment of a audio data broadcast start time
When, playing audio-fequency data is adjusted audio broadcasting speed according to the speed of track vehicle later so that terminal reaches
Audio data it is corresponding with each equipment is shown in addition to first shows equipment when, can play out and see with the passenger
The matched audio data of dynamic advertising picture.
In the embodiment of the present invention, terminal can be user terminal, or terminal is the fixation in track vehicle
Terminal.
Optionally, if terminal is the fixed terminal in track vehicle, such as can be in the often section of track vehicle
Multiple fixed terminals can also be arranged if compartment is long in setting fixed terminal in compartment, so that all passengers are in compartment
It can hear audio data.In first display equipment during fixed terminal reaches every group of display equipment, plays the group and show equipment
The corresponding audio data of advertisement figure group of display.In this way, for compared with the existing technology, it is ensured that multiplying around fixed terminal
Visitor can hear when fixed terminal reaches every group of display equipment and show that the dynamic advertising picture that equipment is shown is matched with the group
Audio.
In above-mentioned optional mode, the passenger of the intersection of two fixed terminals may hear two different audios,
Moreover, the time that each passenger reaches the same display equipment in compartment is relatively independent, may also can be seen in same compartment
To different dynamic advertising pictures, it is also possible to cause the dynamic advertising picture seen inconsistent with audio, user experience is bad.For
It solves the problems, such as this, following optional mode is provided：
Optionally, it if terminal is user terminal, is made whether to receive advertisement audio in application that can be on the subscriber terminal
Prompt, if passenger select receive advertisement audio, then obtain beacon equipment the corresponding audio data of mark；If passenger selects
Advertisement audio is not received, then audio data need not be obtained.If reaching first display of one group of display equipment in terminal
Before equipment, it is not turned on advertisement audio, for example in the 20th display equipment in reaching the group and showing equipment, just open wide
Audio is accused, terminal can calculate the corresponding audio of current display setup, play out.In this way, each passenger is in the use of oneself
Advertisement audio can be heard in the terminal of family, for above-mentioned terminal is the fixed terminal in track vehicle, Mei Gecheng
Visitor can hear and show the matched audio of dynamic advertising picture in equipment, and then promote all passengers in track vehicle
User experience.
Above-mentioned voice advertisement put-on method is introduced in order to clearer, the embodiment of the present invention provides following example.
Fig. 3 illustrates another voice advertisement put-on method flow diagram provided in an embodiment of the present invention.Such as
Shown in Fig. 3, this approach includes the following steps：
Step 301：In the embedding Beacon beacons of subway tunnel entrance；
Step 302：Calculate the time that train reaches first display equipment in tunnel from subway tunnel inlet, it is assumed that be
T；
Step 303：Application in mobile device detects that the Beacon distances with subway tunnel inlet zoom in centainly
Range obtains the UUID of inlet Beacon, proceeds by T time section countdown；
Step 304：UUID is sent to server by mobile device, obtains the corresponding advertisement audio datas of UUID；
Step 305：(compartment where mobile device drives to first display in tunnel after T time section countdown
At equipment), start to play the corresponding advertisement audio of display equipment.
Method in the embodiment of the present invention, when being applied to the terminal in various track vehicles, with track vehicle
For subway, is supported in addition to providing audio for the advertisement in subway tunnel, promote advertising results；It can also make full use of and multiply
Visitor launches pure speech advertising fragmentation time during subway is changed to, and increases advertisement and launches scene.It can also be according to each
The path planning of the characteristics of standing and passenger provides the travel information of website so that passenger may be used also while enjoying path navigation
To recognize that the information of each website, intelligence launch travel information by advertisement, increase propaganda method to tourist city.
Based on above example and same idea, Fig. 4 is a kind of terminal structure schematic diagram provided in an embodiment of the present invention,
As shown in figure 4, the terminal 400 may be implemented as above any one of shown in Fig. 2 or appoint multinomial corresponding method and step.The terminal
400 be the terminal in track vehicle, may include monitoring unit 410, acquiring unit 420, broadcast unit 430；Optionally,
It further include determination unit 440.Wherein：
Monitoring unit 410, the signal for being sent according to the beacon equipment monitored, identifies the mark of the beacon equipment
Know；
Acquiring unit 420, the corresponding audio data of mark for obtaining the beacon equipment；The audio data is position
The audio data for each advertisement figure group that equipment is shown is shown in each group being arranged in the track vehicle travel direction；
Broadcast unit 430, for being directed to each advertisement figure group, the terminal is when reaching the advertisement figure group, described in broadcasting
The corresponding audio data of advertisement figure group.
In the embodiment of the present invention, after being located at the terminal recognition to the mark of beacon equipment in track vehicle, letter is obtained
The corresponding audio data of mark of marking device, in this way, terminal can get be arranged in track vehicle travel direction it is each
The audio data for each advertisement figure group that display equipment is shown.Then it is reached in terminal every in the track vehicle travel direction
When group shows equipment, it is located at the corresponding audio of advertisement figure group that the terminal plays group display equipment in track vehicle is shown
Data.In this way, the passenger in track vehicle can hear aobvious with this when terminal reaches every group of display equipment
Show the matched audio of dynamic advertising picture for the advertisement figure group that equipment is shown.
Optionally, the acquiring unit 420 includes transmission unit 421 and receiving unit 422；The transmission unit 421 is used
In if it is determined that there are the corresponding audio datas of the mark of the beacon equipment in local memory, then sending audio to server confirms
Request；The audio confirmation request is used to indicate the server and determines that the corresponding audio data of the mark of the beacon equipment is
It is no to change；The receiving unit 422 confirms response for receiving the audio that the server is sent, and from the local
The corresponding audio data of mark of the beacon equipment is obtained in memory；The audio confirms that response is used to indicate the beacon and sets
The corresponding audio data of standby mark does not change.
Optionally, the receiving unit 422, is additionally operable to：Receive the audio update response that the server is sent, the sound
Frequency update response includes the corresponding audio data of mark of the beacon equipment of the server storage；It is updated from the audio
The corresponding audio data of mark of the beacon equipment is obtained in response.
Optionally, the acquiring unit 420 includes transmission unit 421 and receiving unit 422；The transmission unit 421 is used
In if it is determined that the corresponding audio data of mark of the beacon equipment is not present in local memory, then sending audio to server asks
Seek message；The audio request message includes the mark of the beacon equipment；The receiving unit 422, for receiving the clothes
The acoustic frequency response message that business device is sent；The acoustic frequency response message includes the corresponding audio data of mark of the beacon equipment；
The corresponding audio data of the mark of the beacon equipment is stored in local memory.
Optionally, the acoustic frequency response message further includes the reproduction time of the audio data；The broadcast unit 430,
For：For each advertisement figure group the advertisement is played when reaching the reproduction time of the corresponding audio data of the advertisement figure group
The corresponding audio data of figure group.
Optionally, further include determination unit 440, be used for：According to the signal, determine that the terminal is set with the beacon
The first distance between standby；For each advertisement figure group, shown according to first distance, corresponding first of the advertisement figure group
The movement speed for showing the second distance and the terminal between equipment and the beacon equipment is determined described in the terminal arrival
The first time of the corresponding first display equipment of advertisement figure group；The broadcast unit 430, is used for：When reaching described first
Between when, play the corresponding audio data of the advertisement figure group.
Optionally, the terminal is user terminal, alternatively, the terminal is fixed whole in the track vehicle
End.
Above-mentioned terminal can perform the voice advertisement put-on method that the embodiment of the present invention is provided, and it is corresponding to have execution method
Function module and advantageous effect.The not technical detail and technique effect of detailed description in the present embodiment, reference can be made to the application
The method that embodiment is provided, details are not described herein.
It should be noted that being schematical, only a kind of logic function to the division of unit in the embodiment of the present invention
It divides, formula that in actual implementation, there may be another division manner.Each functional unit in an embodiment of the present invention can be integrated in
Can also be that each unit physically exists alone in one processing unit, can also two or more units be integrated in one
In a module.The form that hardware had both may be used in above-mentioned integrated unit is realized, the form of SFU software functional unit can also be used
It realizes.
Based on above example and same idea, the embodiment of the present invention also provides a kind of electronic equipment.
Fig. 5 is the structural schematic diagram of a kind of electronic equipment provided in an embodiment of the present invention.As shown in figure 5, the electronic equipment
500 include memory 501 and processor 502.Wherein：
Memory 501, for storing program instruction；
Processor 502, for calling the program instruction stored in memory, according to acquisition program execute it is aforementioned it is any can
The voice advertisement put-on method that the embodiment of energy provides.
Based on above example and same idea, the embodiment of the present invention provides a kind of computer readable storage medium, meter
Calculation machine readable storage medium storing program for executing is stored with computer executable instructions, and computer executable instructions are for making computer execute aforementioned
The voice advertisement put-on method that one possible embodiment provides.
It should be understood by those skilled in the art that, the embodiment of the present invention can be provided as method, system or computer program production
Product.Therefore, in terms of the embodiment of the present invention can be used complete hardware embodiment, complete software embodiment or combine software and hardware
Embodiment form.Moreover, it wherein includes computer available programs generation that the embodiment of the present invention, which can be used in one or more,
The meter implemented in the computer-usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) of code
The form of calculation machine program product.
The embodiment of the present invention be with reference to according to the method for the embodiment of the present invention, equipment (system) and computer program product
Flowchart and/or the block diagram describe.It should be understood that can be realized by computer program instructions in flowchart and/or the block diagram
The combination of flow and/or box in each flow and/or block and flowchart and/or the block diagram.These calculating can be provided
Processing of the machine program instruction to all-purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices
Device is to generate a machine so that the instruction executed by computer or the processor of other programmable data processing devices generates
For realizing the function of being specified in one flow of flow chart or multiple flows and/or one box of block diagram or multiple boxes
Device.
These computer program instructions, which may also be stored in, can guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works so that instruction generation stored in the computer readable memory includes referring to
Enable the manufacture of device, the command device realize in one flow of flow chart or multiple flows and/or one box of block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device so that count
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, in computer or
The instruction executed on other programmable devices is provided for realizing in one flow of flow chart or multiple flows and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Obviously, those skilled in the art can carry out the embodiment of the present invention various modification and variations without departing from this hair
Bright spirit and scope.In this way, if these modifications and variations of the embodiment of the present invention belong to the claims in the present invention and its wait
Within the scope of technology, then the present invention is also intended to include these modifications and variations.
Claims (10)
1. a kind of voice advertisement put-on method, which is characterized in that the terminal being suitable in track vehicle；The method packet
It includes：
The signal that the terminal is sent according to the beacon equipment monitored, identifies the mark of the beacon equipment；
The terminal obtains the corresponding audio data of mark of the beacon equipment；The audio data is to be handed over positioned at the track
The each group being arranged in logical tool travel direction shows the audio data for each advertisement figure group that equipment is shown；Every group of display equipment includes
At least two concatenated display equipment；
For each advertisement figure group, the terminal plays the corresponding audio number of the advertisement figure group when reaching the advertisement figure group
According to.
2. the method as described in claim 1, which is characterized in that the terminal obtains the corresponding sound of mark of the beacon equipment
Frequency evidence, including：
If the terminal determines in local memory there are the corresponding audio data of the mark of the beacon equipment, the terminal to
Server sends audio confirmation request；The audio confirmation request is used to indicate the mark that the server determines the beacon equipment
Know whether corresponding audio data changes；
The terminal receives the audio that the server is sent and confirms response, and obtains the beacon from the local memory and set
The corresponding audio data of standby mark；The audio confirms that response is used to indicate the corresponding audio number of mark of the beacon equipment
According to not changing.
3. method as claimed in claim 2, which is characterized in that after the terminal to server sends audio confirmation request,
Further include：
The terminal receives the audio update response that the server is sent, and the audio update response includes that the server is deposited
The corresponding audio data of mark of the beacon equipment of storage；
The terminal obtains the corresponding audio data of mark of the beacon equipment from audio update response.
4. the method as described in claim 1, which is characterized in that the terminal obtains the corresponding sound of mark of the beacon equipment
Frequency evidence, including：
If the terminal determines the corresponding audio data of mark that the beacon equipment is not present in local memory, the terminal
Audio request message is sent to server；The audio request message includes the mark of the beacon equipment；
The terminal receives the acoustic frequency response message that the server is sent；The acoustic frequency response message includes the beacon equipment
The corresponding audio data of mark；
The corresponding audio data of the mark of the beacon equipment is stored in local memory by the terminal.
5. method as claimed in claim 4, which is characterized in that the acoustic frequency response message further includes broadcasting for the audio data
Put the time；
Described to be directed to each advertisement figure group, the terminal plays the corresponding sound of the advertisement figure group when reaching the advertisement figure group
Frequency evidence, including：
For each advertisement figure group, the terminal is played when reaching the reproduction time of the corresponding audio data of the advertisement figure group
The corresponding audio data of the advertisement figure group.
6. the method as described in claim 1, which is characterized in that after the signal that the terminal monitoring to beacon equipment is sent,
Further include：
The terminal determines the first distance between the terminal and the beacon equipment according to the signal；
For each advertisement figure group, the terminal is set according to first distance, corresponding first display of the advertisement figure group
The movement speed of standby second distance and the terminal between the beacon equipment determines that the terminal reaches the advertisement
The first time of the corresponding first display equipment of figure group；
The terminal plays the corresponding audio data of the advertisement figure group when reaching the advertisement figure group, including：
The terminal plays the corresponding audio data of the advertisement figure group when reaching the first time.
7. the method as described in claim 1 to 6, which is characterized in that the terminal is user terminal, alternatively, the terminal is
Fixed terminal in the track vehicle.
8. a kind of terminal, which is characterized in that for executing the method as described in any claim in claim 1 to 7；It is described
Terminal is the terminal in track vehicle, and the terminal includes：
Monitoring unit, the signal for being sent according to the beacon equipment monitored, identifies the mark of the beacon equipment；
Acquiring unit, the corresponding audio data of mark for obtaining the beacon equipment；The audio data is positioned at described
The each group being arranged in track vehicle travel direction shows the audio data for each advertisement figure group that equipment is shown；
Broadcast unit, for being directed to each advertisement figure group, the terminal plays the advertisement figure group when reaching the advertisement figure group
Corresponding audio data.
9. a kind of electronic equipment, which is characterized in that including：
Memory, for storing program instruction；
Processor, for calling the program instruction stored in the memory, according to acquisition program execute as claim 1 to
Method described in 7 any claims.
10. a kind of computer readable storage medium, which is characterized in that the computer-readable recording medium storage has computer can
It executes instruction, the computer executable instructions are for making the computer perform claim require described in 1 to 7 any claim
Method.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810228760.6A CN108564394B (en) | 2018-03-20 | 2018-03-20 | Audio advertisement putting method and terminal |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810228760.6A CN108564394B (en) | 2018-03-20 | 2018-03-20 | Audio advertisement putting method and terminal |
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| Publication Number | Publication Date |
|---|---|
| CN108564394A true CN108564394A (en) | 2018-09-21 |
| CN108564394B CN108564394B (en) | 2021-08-24 |
Family
ID=63531803
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201810228760.6A Active CN108564394B (en) | 2018-03-20 | 2018-03-20 | Audio advertisement putting method and terminal |
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| CN (1) | CN108564394B (en) |
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| CN109743126A (en) * | 2019-02-27 | 2019-05-10 | 北京公科飞达交通工程发展有限公司 | A kind of sound field of tunnel broadcast is delayed synchronisation control means and device entirely |
| CN110097215A (en) * | 2019-04-11 | 2019-08-06 | 音爆信息科技(上海)有限公司 | Communication means and device based on Xian Xia shops |
| CN110556007A (en) * | 2019-09-24 | 2019-12-10 | 合肥金誉堂文化传媒有限责任公司 | wisdom city bill-board control system |
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| CN105453075A (en) * | 2013-03-14 | 2016-03-30 | 映翰德盖兹有限公司 | Wirelessly triggered smart media guides |
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| CN2872531Y (en) * | 2006-03-03 | 2007-02-21 | 张太雨 | Advertisement broadcasting device in subway tunnel |
| CN105453075A (en) * | 2013-03-14 | 2016-03-30 | 映翰德盖兹有限公司 | Wirelessly triggered smart media guides |
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| CN109743126A (en) * | 2019-02-27 | 2019-05-10 | 北京公科飞达交通工程发展有限公司 | A kind of sound field of tunnel broadcast is delayed synchronisation control means and device entirely |
| CN109743126B (en) * | 2019-02-27 | 2024-04-12 | 北京公科飞达交通工程发展有限公司 | Method and device for controlling full-delay synchronization of sound field of tunnel broadcasting |
| CN110097215A (en) * | 2019-04-11 | 2019-08-06 | 音爆信息科技(上海)有限公司 | Communication means and device based on Xian Xia shops |
| CN110556007A (en) * | 2019-09-24 | 2019-12-10 | 合肥金誉堂文化传媒有限责任公司 | wisdom city bill-board control system |
Also Published As
| Publication number | Publication date |
|---|---|
| CN108564394B (en) | 2021-08-24 |
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