CN108564394B - Audio advertisement putting method and terminal - Google Patents
Audio advertisement putting method and terminal Download PDFInfo
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- CN108564394B CN108564394B CN201810228760.6A CN201810228760A CN108564394B CN 108564394 B CN108564394 B CN 108564394B CN 201810228760 A CN201810228760 A CN 201810228760A CN 108564394 B CN108564394 B CN 108564394B
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Abstract
The embodiment of the invention relates to the technical field of advertisement putting, in particular to a sound advertisement putting method and a sound advertisement putting terminal, which are used for solving the problem that an external dynamic advertisement picture of a rail vehicle seen by an internal passenger of the rail vehicle is not matched with an audio heard by the internal passenger. The terminal identifies the identification of the beacon equipment according to the monitored signal sent by the beacon equipment; the method comprises the steps that a terminal obtains audio data corresponding to an identifier of beacon equipment; the audio data are the audio data of each advertisement picture group displayed by each group of display equipment arranged in the running direction of the rail vehicle; each group of display devices comprises at least two display devices connected in series; aiming at each advertisement image group, when the terminal arrives at the advertisement image group, the audio data corresponding to the advertisement image group is played. In this way, passengers in the rail vehicle can hear audio matched with the dynamic advertisement pictures of the advertisement picture group displayed by each group of display devices when the terminal arrives at the display devices.
Description
Technical Field
The embodiment of the invention relates to the technical field of advertisement putting, in particular to a sound advertisement putting method and a terminal.
Background
With the popularization of various rail vehicles, people use various rail vehicles to ride instead of walk, such as taking subways, motor cars, high-speed rails and the like. In order to increase the exposure rate of products, advertisers often place various advertisements on the driving route of rail vehicles.
Taking subway tunnel dynamic advertisement as an example, the visual persistence phenomenon of human eyes is adopted, and the effect of dynamic advertisement is presented. Similar to movie theaters playing movies, the images of each frame on a one-by-one movie film are different, and when the projector is playing at the proper frame rate, the viewer can generate clear and stable dynamic movie effects. By utilizing the phenomenon, the moving subway is converted into a player, so that the static advertisement image in front of the eyes of passengers generates moving effect and is clear and stable. However, the tunnel advertisement and the passengers are isolated by the carriage, and in addition, in the process of high-speed driving of the subway, external advertisement audio information cannot be transmitted to the inside of the carriage, so that the completeness and interestingness of advertisement content display are discounted, and the attraction of the advertisement to users is influenced.
In the prior art, audio can be played in a rail vehicle, but because the position of each passenger in the rail vehicle is different and the rail vehicle runs at a high speed, pictures seen by each person are different. Therefore, passengers at different positions in the rail vehicle may see different dynamic advertisement pictures, and a problem occurs in that the dynamic advertisement pictures seen by the passengers do not match the audio contents heard.
Disclosure of Invention
The embodiment of the invention provides a sound advertisement putting method and a sound advertisement putting terminal, which are used for solving the problem that an external dynamic advertisement picture of a rail vehicle seen by an internal passenger of the rail vehicle is not matched with an audio heard by the internal passenger.
In a first aspect, an embodiment of the present invention provides a method for delivering an audio advertisement, where the method is applied to a terminal in a rail vehicle; the method comprises the following steps: the terminal identifies the identification of the beacon equipment according to the monitored signal sent by the beacon equipment; the terminal acquires audio data corresponding to the identifier of the beacon equipment; the audio data are the audio data of each advertisement image group displayed by each group of display equipment arranged in the running direction of the rail vehicle; each group of display devices comprises at least two display devices connected in series; and aiming at each advertisement image group, when the terminal reaches the advertisement image group, playing audio data corresponding to the advertisement image group.
By adopting the audio advertisement putting method provided by the embodiment of the invention, the terminal positioned in the rail vehicle acquires the audio data corresponding to the identifier of the beacon equipment after identifying the identifier of the beacon equipment, so that the terminal can acquire the audio data of each advertisement image group displayed by each display equipment arranged in the driving direction of the rail vehicle. And then when the terminal arrives at each group of display equipment in the running direction of the rail vehicle, the terminal positioned in the rail vehicle plays audio data corresponding to the advertisement image group displayed by the group of display equipment. In this way, passengers in the rail vehicle can hear audio matched with the dynamic advertisement pictures of the advertisement picture group displayed by each group of display devices when the terminal arrives at the display devices.
The terminal acquires the audio data corresponding to the identifier of the beacon device in various ways, and one way is acquired from the local content of the terminal; another implementation is to fetch from a server. The following optional modes are specifically realized:
optionally, if the terminal determines that the audio data corresponding to the identifier of the beacon device exists in the local memory, the terminal sends an audio confirmation request to the server; the audio confirmation request is used for instructing the server to determine whether audio data corresponding to the identification of the beacon device changes; the terminal receives an audio confirmation response sent by the server and acquires audio data corresponding to the identifier of the beacon equipment from the local memory; the audio confirmation response is used for indicating that the audio data corresponding to the identification of the beacon device is not changed.
Optionally, after the terminal sends the audio confirmation request to the server, the method further includes: the terminal receives an audio updating response sent by the server, wherein the audio updating response comprises audio data corresponding to the identifier of the beacon equipment stored by the server; and the terminal acquires the audio data corresponding to the identifier of the beacon equipment from the audio updating response.
In the two optional audio data acquisition modes, the terminal sends an audio confirmation request to the server when determining that the audio data corresponding to the identifier of the beacon device exists in the local memory. After that, two cases are divided: in the first case, the terminal receives an audio confirmation response, which indicates that the audio data corresponding to the identifier of the beacon device is unchanged; therefore, the terminal does not need to acquire audio data from other equipment, and directly acquires and plays the audio data from the local memory, so that the network overhead can be saved, and the time delay can be reduced. In the second case, if the terminal receives the audio update response, it indicates that the audio data corresponding to the identifier of the beacon device has changed, and receives the audio data corresponding to the identifier of the beacon device from the server; therefore, after the audio data are changed, the audio data acquired from the server can ensure that passengers in the rail vehicle can hear the audio matched with the dynamic advertisement pictures of the advertisement picture group displayed by the display equipment when the terminal arrives at each group of display equipment.
Optionally, if the terminal determines that audio data corresponding to the identifier of the beacon device does not exist in the local memory, the terminal sends an audio request message to the server; the audio request message includes an identification of the beacon device; the terminal receives an audio response message sent by the server; the audio response message comprises audio data corresponding to the identification of the beacon device; and the terminal stores the audio data corresponding to the identifier of the beacon equipment in a local memory.
Through the optional mode, audio data corresponding to the identification of the beacon device does not exist in the local memory of the terminal, and can be acquired from the server, so that passengers in the rail vehicle can hear audio matched with the dynamic advertisement pictures of the advertisement picture group displayed by each group of display devices when the terminal reaches each group of display devices; and after the audio data are acquired, the audio data are stored in the local memory, and then the audio data of the advertisement image group displayed by the group of display equipment do not need to be downloaded every time the terminal passes through the group of display equipment, so that the flow can be saved.
Optionally, the audio response message further includes a playing time of the audio data; the said terminal broadcasts the audio data corresponding to the said advertisement picture group when the said terminal arrives the said advertisement picture group, including: and aiming at each advertisement image group, when the terminal reaches the playing time of the audio data corresponding to the advertisement image group, playing the audio data corresponding to the advertisement image group.
Through the optional mode, the terminal can acquire the playing time of the audio data from the audio response message, so that the playing time can be acquired more conveniently, and the calculation amount of the terminal can be reduced.
Optionally, after the terminal monitors the signal sent by the beacon device, the method further includes: the terminal determines a first distance between the terminal and the beacon equipment according to the signal; for each advertisement graph group, the terminal determines a first time when the terminal reaches a first display device corresponding to the advertisement graph group according to the first distance, a second distance between the first display device corresponding to the advertisement graph group and the beacon device and the moving speed of the terminal; when the terminal arrives at the advertisement image group, the audio data corresponding to the advertisement image group is played, and the method comprises the following steps: and when the terminal reaches the first time, playing audio data corresponding to the advertisement image group.
Through the optional mode, the terminal can accurately calculate the playing time of the audio data corresponding to each advertisement image group, so that the audio data can be played when the terminal reaches the advertisement image groups, and further, passengers in the rail vehicle can be ensured to hear the audio matched with the dynamic advertisement pictures of the advertisement image groups displayed by the display equipment when the terminal reaches each group of display equipment.
Optionally, the terminal is a user terminal, or the terminal is a fixed terminal in the rail vehicle.
In a second aspect, an embodiment of the present invention provides a terminal, where the terminal is a terminal in a rail vehicle, and the terminal includes:
the monitoring unit is used for identifying the identifier of the beacon equipment according to the monitored signal sent by the beacon equipment;
the acquisition unit is used for acquiring audio data corresponding to the identifier of the beacon equipment; the audio data are the audio data of each advertisement image group displayed by each group of display equipment arranged in the running direction of the rail vehicle;
and the playing unit is used for playing the audio data corresponding to the advertisement image group when the terminal reaches the advertisement image group.
The technical effects of the terminal provided in the embodiment of the present invention may refer to the technical effects of the first aspect or various optional implementation manners of the first aspect, and are not described herein again.
In a third aspect, an embodiment of the present invention provides an electronic device, including: a memory for storing program instructions; and the processor is used for calling the program instructions stored in the memory and executing the audio advertisement delivery method according to the obtained program, and the optional implementation manners of the first aspect and the first aspect.
In a fourth aspect, an embodiment of the present invention provides a computer-readable storage medium, where computer-executable instructions are stored, and the computer-executable instructions are configured to cause a computer to execute the method for placing an acoustic advertisement according to the first aspect and each optional implementation manner of the first aspect.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings that are required to be used in the description of the embodiments will be briefly described below.
FIG. 1 is a schematic diagram of a system architecture according to an embodiment of the present invention;
fig. 2 is a schematic flow chart of a method for delivering an audio advertisement according to an embodiment of the present invention;
fig. 3 is a schematic flow chart of another audio advertisement delivery method according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a terminal according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more clearly apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
The application scenario in the embodiment of the present invention may be each group of display devices arranged in the traveling direction of each type of rail vehicle, and a common scenario is described below, which is merely an example and does not limit the specific application scenario in the embodiment of the present invention.
In an optional scene, each group of display devices is arranged in a certain section of tunnel along the track of a rail vehicle (such as a high-speed rail, a motor car, a subway and the like), display devices such as Light Emitting Diode (LED) Light columns and the like are arranged at two sides of a subway tunnel in a common scene, and passengers can see the effect of dynamic advertisement pictures when driving at a high speed in the subway. The following description will take the dynamic advertisement of the tunnel of the train as an example.
The current dynamic advertisements are mainly classified into the following two types according to display media:
the first is a static LED display screen, which needs to be installed on a tunnel wall of 200 to 800 meters in series with 400 to 800 frames, and by limiting the viewing angle of each single frame installed on the tunnel wall, the frames installed on the tunnel wall can be rapidly flashed one by one at a fixed position relative to passengers when the train moves at a high speed, so that the passengers can feel the animation effect. The advertisement production needs to firstly record or shoot the advertisement content in the design process, then the content is decomposed into the consistency images with fixed frame frequency through the related software, the images are spliced into continuous pictures, and then the advertisement pictures are put on the LED display screen in sequence through the control center. It should be noted that, in order to stabilize the image, the advertisement usually needs to actually measure and calculate the operation speed between stations of the subway train, and the problem of fast forward or trailing will not occur only when the advertisement is delivered in a region with stable speed (generally, a region running at a substantially constant speed), for example, the middle section between two stations of the subway.
The other type is an LED array light column, a vertical LED array light column is installed on the inner wall of the tunnel, the height of each light column is approximately 1 m, approximately 600 LEDs are distributed on the light column to serve as a row of pixels, and the interval between two light emitters is approximately 1.2 m. When the train is still, only the light points with various colors on each light column can be seen, and when the train moves rapidly, a dynamic picture can be formed by utilizing the principle of 'persistence of vision'. Different from a static LED display screen, the LED array light beam is not only suitable for being thrown in a constant-speed driving area of a train, but also can be thrown in any position of a subway tunnel. The running speed of a train is sensed in real time by using a synchronous sensor, and when the train passes through, the synchronous sensor correspondingly drives the light emitting frequency of an LED array light column. The slower the train speed, the higher the frequency of light emission, and the faster the train speed, the lower the frequency of light emission. Thus, by strobing the slightly distinctive frames, a color moving dynamic advertising frame can be presented to the passenger.
Based on the above dynamic advertisement and the following problems in the prior art: the embodiment of the invention provides a sound advertisement putting method, and solves the problem that the dynamic advertisement picture outside a rail vehicle seen by passengers in the rail vehicle is not matched with the audio heard by passengers in the rail vehicle. To better illustrate the method for placing audio advertisements, the embodiment of the present invention provides the following system architecture system example.
Fig. 1 schematically illustrates a system architecture provided by an embodiment of the present invention. As shown in fig. 1, the system architecture includes a beacon device 101, a terminal 102, and a server 103. Any two of the beacon device 101, the terminal 102, and the server 103 are connected via a wireless network.
In the embodiment of the invention, the Beacon device 101 can be a Beacon, and can be embedded on the line along the running direction of the rail vehicle and arranged at the tunnel entrance of the tunnel.
The terminal 102 may be a fixed terminal in the rail vehicle, such as a terminal with an audio playing function disposed inside a carriage of the rail vehicle; or a user terminal, such as a user mobile phone; optionally, the system architecture may further comprise an output device, such as a terminal-connected headset 104 schematically shown in fig. 1, for outputting audio.
The server 103 is a background advertisement server, and stores audio data of each display device, and the identifier of the display device and the identifier of the beacon device.
The following describes the audio advertisement delivery method provided by the embodiment of the present invention in detail.
Fig. 2 is a flow chart schematically illustrating a method for placing an audio advertisement according to an embodiment of the present invention. As shown in fig. 2, the audio advertisement delivery method provided by the embodiment of the present invention is applicable to a terminal in a rail vehicle; the method comprises the following steps:
step 201: the terminal identifies the identification of the beacon equipment according to the monitored signal sent by the beacon equipment;
step 202: the method comprises the steps that a terminal obtains audio data corresponding to an identifier of beacon equipment; the audio data are the audio data of each advertisement picture group displayed by each group of display equipment arranged in the running direction of the rail vehicle; each group of display devices comprises at least two display devices connected in series;
step 203: aiming at each advertisement image group, when the terminal arrives at the advertisement image group, the audio data corresponding to the advertisement image group is played.
By adopting the audio advertisement putting method provided by the embodiment of the invention, the terminal positioned in the rail vehicle acquires the audio data corresponding to the identifier of the beacon equipment after identifying the identifier of the beacon equipment, so that the terminal can acquire the audio data of each advertisement image group displayed by each display equipment arranged in the driving direction of the rail vehicle. And then when the terminal arrives at each group of display equipment in the running direction of the rail vehicle, the terminal positioned in the rail vehicle plays audio data corresponding to the advertisement image group displayed by the group of display equipment. In this way, passengers in the rail vehicle can hear audio matched with the dynamic advertisement pictures of the advertisement picture group displayed by each group of display devices when the terminal arrives at the display devices.
In the embodiment of the invention, the Beacon equipment transmits signals, and the signals comprise the identification of the Beacon (Beacon) equipment, such as a universal Unique Identifier (UUID for short), so that the terminal can obtain the identification of the Beacon equipment by monitoring the signals. Since the beacon device is at the tunnel entrance of the tunnel, and the background server records the distance between the display device for displaying the advertisement image group in the tunnel and the tunnel entrance, the playing time can be calculated according to the running speed of the train (the speed of the train of a common subway does not have drastic change).
For example, the terminal is a fixed terminal in a carriage, when a train enters a tunnel, the fixed terminal of each carriage acquires the UUID of the beacon device and sends the UUID of the beacon device to the background server, and the background server performs matching and returns the audio data and the playing time of the advertisement graph group corresponding to the UUID of the beacon device; and the fixed terminal starts timing when passing through beacon equipment, and starts to play the audio data of the advertisement picture group when the timing time is equal to the playing time returned by the background server. If the terminal is a user terminal used by each passenger, the difference from the fixed terminal of the carriage is that the user terminal of each passenger starts to time when passing through the beacon device, that is, the playing time of any two passengers is different, so that the picture of the dynamic advertisement seen by each passenger can be better ensured to be matched with the playing audio.
In this embodiment of the present invention, at least one group of display devices may be in the vicinity of the beacon device, and the audio data corresponding to the identifier of the beacon device in step 202 may be audio data corresponding to one group of display devices, or may be audio data corresponding to multiple groups of display devices. For example, 200 display devices are arranged in the driving direction of a rail vehicle, wherein the first 120 display devices correspond to one piece of audio data, and the last 80 display devices correspond to one piece of audio data; the two pieces of audio data may be content-related audio data or content-unrelated audio data.
In step 203, when the terminal arrives at the advertisement map group, the specific way of playing the audio data corresponding to the advertisement map group may be: and for each group of display equipment in each group of display equipment, when the terminal reaches the first display equipment in the group of display equipment, starting to play the audio data corresponding to the group of display equipment. Of course, if a beacon device corresponds to multiple groups of display devices, multiple groups of advertisement figure groups may correspond to one piece of audio data, and when the terminal reaches one display device closest to the beacon device in the multiple groups of display devices, the audio data starts to be played.
In the embodiment of the present invention, there are various ways for the terminal to obtain the audio data corresponding to the identifier of the beacon device, for example, the audio data may be obtained from a local memory of the terminal or may be obtained from a server. The specific embodiments at least include the following cases:
under the first condition, if the terminal determines that the audio data corresponding to the identifier of the beacon device exists in the local memory, the terminal sends an audio confirmation request to the server; the audio confirmation request is used to instruct the server to determine whether the audio data corresponding to the identification of the beacon device has changed.
In the embodiment of the present invention, the audio data corresponding to the identifier of the beacon device exists in the server, and the manner of determining whether the audio data changes at least includes the following manners: for example, if there is a correspondence between the identifier of the beacon device and the identifier of the audio data in the server, it may be determined whether the identifier of the audio data in the local memory of the terminal is the same as the identifier of the audio data in the server, and if so, the audio data is not changed; if not, the audio data changes. For another example, an advertisement map group identifier corresponding to the audio data exists in a local memory in the terminal, a first corresponding relationship between an identifier of the beacon device and the advertisement map group identifier exists in the server, and a second corresponding relationship between the advertisement map group identifier and the audio data exists in the server, and if the advertisement map group identifier corresponding to the identifier of the beacon device in the server is consistent with the advertisement map group identifier in the local memory of the terminal, the audio data is not changed; if not, the audio data is not changed.
Then, the terminal may determine the manner of acquiring the audio data according to the content in the response corresponding to the audio confirmation request sent by the server, and at least includes the following two optional implementations:
in a first optional implementation manner, the terminal receives an audio confirmation response sent by the server, and acquires audio data corresponding to the identifier of the beacon device from a local memory; the audio confirmation response is used to indicate that the audio data corresponding to the identification of the beacon device has not changed. That is, after the terminal sends the audio confirmation request to the server, an audio confirmation response is received, which indicates that the audio data corresponding to the identifier of the beacon device has not changed; therefore, the terminal does not need to acquire audio data from other equipment, and directly acquires and plays the audio data from the local memory, so that the network overhead can be saved, and the time delay can be reduced.
In a second optional implementation manner, after the terminal sends the audio confirmation request to the server, the method further includes: the terminal receives an audio updating response sent by the server, wherein the audio updating response comprises audio data corresponding to the identification of the beacon equipment stored by the server; and the terminal acquires the audio data corresponding to the identification of the beacon equipment from the audio updating response. That is, after the terminal sends the audio confirmation request to the server, an audio update response is received, which indicates that the audio data corresponding to the identifier of the beacon device has changed, and the audio data corresponding to the identifier of the beacon device is received from the server; therefore, after the audio data are changed, the audio data acquired from the server can ensure that passengers in the rail vehicle can hear the audio matched with the dynamic advertisement pictures of the advertisement picture group displayed by the display equipment when the terminal arrives at each group of display equipment.
Under the second condition, if the terminal determines that the audio data corresponding to the identifier of the beacon device does not exist in the local memory, the terminal sends an audio request message to the server; the audio request message includes an identification of the beacon device; the terminal receives an audio response message sent by the server; the audio response message comprises audio data corresponding to the identification of the beacon device; and the terminal stores the audio data corresponding to the identification of the beacon equipment in a local memory.
Through the optional mode, audio data corresponding to the identification of the beacon device does not exist in the local memory of the terminal, and can be acquired from the server, so that passengers in the rail vehicle can hear audio matched with the dynamic advertisement pictures of the advertisement picture group displayed by the display device when the terminal reaches each group of display devices; moreover, after the audio data are acquired, the audio data are stored in the local memory, and then the audio data of the advertisement image group displayed by the group of display devices do not need to be downloaded each time the terminal passes through the group of display devices, so that the traffic can be saved, and the problem that the receiving delay of the audio data of the group of display devices is not received when the terminal reaches the group of display devices can be solved.
In the embodiment of the present invention, there are various alternative implementations how to determine the playing time.
In an optional implementation manner, the audio response message further includes a playing time of the audio data; aiming at each advertisement graph group, when the terminal arrives at the advertisement graph group, the audio data corresponding to the advertisement graph group is played, and the method comprises the following steps: and aiming at each advertisement image group, when the terminal reaches the playing time of the audio data corresponding to the advertisement image group, playing the audio data corresponding to the advertisement image group. Therefore, the terminal can directly acquire the playing time of the audio data from the audio response message, the terminal does not need to calculate the playing time, and the resource occupation of the terminal can be reduced.
The implementation mode can be applied to the situation that the terminal needs to acquire the audio data from the server. If the terminal acquires audio data from the local memory, if the implementation mode is used, the playing time may be inconsistent with the time when the terminal arrives at each group of display devices, and the problem that the dynamic advertisement picture displayed by the display device outside the rail vehicle and seen by the passenger is not matched with the audio heard by the passenger in the rail vehicle may also occur, in order to solve the problem, another optional implementation mode is provided as follows:
after a terminal monitors a signal sent by beacon equipment, the terminal determines a first distance between the terminal and the beacon equipment according to the signal; aiming at each advertisement image group, the terminal determines the first time when the terminal reaches the first display device corresponding to the advertisement image group according to the first distance, the second distance between the first display device corresponding to the advertisement image group and the beacon device and the moving speed of the terminal; when the terminal arrives at the advertisement image group, the audio data corresponding to the advertisement image group is played, including: and when the terminal reaches the first time, playing audio data corresponding to the advertisement image group.
In this implementation, there are various ways to determine the first distance, for example, the terminal may monitor a signal sent by the beacon device within the distance threshold, and when the terminal monitors the signal, the first distance may be determined to be the distance threshold. For another example, the terminal may determine the first distance according to the strength of the signal. Of course, the manner of determining the first distance is not limited to that in the above-described embodiment. The second distance can be determined when the positions of the beacon device and the display device are set, and the second distance generally does not change when the beacon device and the display device do not move generally; but does not exclude the case of moving the location of the beacon device or the location of the display device.
The first time of the implementation manner may be a time when the terminal reaches a first display device in a group of display devices, where a group of display devices refers to the same audio data corresponding to the group of display devices, and is also a time when one audio data starts to be played.
For example, a subway enters a tunnel, 200 display devices are set in the tunnel as an example, wherein the first group of display devices includes 1 st to 120 th display devices, which correspond to the audio data a; the second group of display devices includes 121 st to 200 th display devices corresponding to the audio data B; then when the terminal arrives at the 1 st display device, the audio data a starts to be played; when the terminal reaches the 121 th display device, audio data B starts to be played.
In the embodiment of the invention, when the terminal reaches the first display device corresponding to the starting playing time of the audio data, the audio data is played, and then the audio playing speed is adjusted according to the speed of the rail vehicle, so that the audio data matched with the dynamic advertisement picture seen by the passenger can be played when the terminal reaches each display device except the first display device corresponding to the audio data.
In the embodiment of the invention, the terminal can be a user terminal, and can also be a fixed terminal in a rail vehicle.
Optionally, if the terminal is a fixed terminal in the rail vehicle, for example, a fixed terminal may be arranged in each carriage of the rail vehicle, and if the carriage is longer, a plurality of fixed terminals may be arranged, so that all passengers in the carriage can hear the audio data. And when the fixed terminal reaches the first display device in each group of display devices, playing the audio data corresponding to the advertisement image group displayed by the group of display devices. In this way, compared with the prior art, passengers around the fixed terminal can be ensured to hear the audio matched with the dynamic advertisement picture displayed by each group of display devices when the fixed terminal arrives at the group of display devices.
In the above optional manner, the passengers at the junction of the two fixed terminals may hear two different audios, and the time for each passenger to reach the same display device in the car is relatively independent, so that different dynamic advertisement pictures may be seen in the same car, and the dynamic advertisement pictures seen may also be inconsistent with the audios, which may result in poor user experience. To solve this problem, the following alternatives are provided:
optionally, if the terminal is a user terminal, a prompt of whether to receive the advertisement audio may be performed in an application on the user terminal, and if the passenger selects to receive the advertisement audio, audio data corresponding to the identifier of the beacon device is obtained; if the passenger chooses not to receive advertising audio, then audio data need not be acquired. If the advertisement audio is not opened before the terminal reaches the first display device of the group of display devices, for example, the advertisement audio is opened when the terminal reaches the twentieth display device of the group of display devices, the terminal can calculate the audio corresponding to the current display device and play the audio. Therefore, each passenger can hear the advertisement audio on the user terminal of the passenger, and compared with the fixed terminal in the rail transit vehicle, the terminal is the fixed terminal, each passenger can hear the audio matched with the dynamic advertisement picture on the display device, and therefore the user experience of all passengers in the rail transit vehicle is improved.
To more clearly describe the above audio advertisement delivery method, the following example is provided in the embodiment of the present invention.
Fig. 3 is a flow chart schematically illustrating another audio advertisement delivery method provided by the embodiment of the invention. As shown in fig. 3, the method comprises the steps of:
step 301: embedding a Beacon Beacon at the entrance of the subway tunnel;
step 302: calculating the time of the train arriving at the first display device in the tunnel from the entrance of the subway tunnel, wherein the assumption is T;
step 303: detecting that the distance between the mobile equipment and a Beacon at an entrance of a subway tunnel is reduced to a certain range by application in the mobile equipment, acquiring a UUID of the Beacon at the entrance, and starting to count down the T time period;
step 304: the mobile equipment sends the UUID to the server to acquire advertisement audio data corresponding to the UUID;
step 305: and when the countdown of the T time period is finished (the carriage where the mobile equipment is located runs to the first display equipment in the tunnel), starting to play the advertisement audio corresponding to the display equipment.
When the method in the embodiment of the invention is applied to terminals in various rail vehicles, the rail vehicles are taken as subways, so that audio support is provided for advertisements in a subway tunnel, and the advertisement effect is improved; the pure voice advertisements can be released by fully utilizing the fragmentization time of passengers in the subway transfer process, and the advertisement release scene is increased. The tourist information of the stations can be provided according to the characteristics of the stations and the path planning of passengers, so that the passengers can learn the information of the stations through advertisements while enjoying path navigation, the tourist information is intelligently released, and propaganda ways are added to tourist cities.
Based on the foregoing embodiments and the same concept, fig. 4 is a schematic structural diagram of a terminal according to an embodiment of the present invention, and as shown in fig. 4, the terminal 400 may implement any one or more corresponding method steps shown in fig. 2. The terminal 400 is a terminal in a rail vehicle, and may include a monitoring unit 410, an obtaining unit 420, and a playing unit 430; optionally, a determining unit 440 is further included. Wherein:
a monitoring unit 410, configured to identify an identifier of a beacon device according to a monitored signal sent by the beacon device;
an obtaining unit 420, configured to obtain audio data corresponding to the identifier of the beacon device; the audio data are the audio data of each advertisement image group displayed by each group of display equipment arranged in the running direction of the rail vehicle;
and the playing unit 430 is configured to play, for each advertisement graph group, audio data corresponding to the advertisement graph group when the terminal arrives at the advertisement graph group.
In the embodiment of the invention, after the terminal in the rail vehicle recognizes the identifier of the beacon device, the audio data corresponding to the identifier of the beacon device is obtained, so that the terminal can obtain the audio data of each advertisement image group displayed by each display device arranged in the running direction of the rail vehicle. And then when the terminal arrives at each group of display equipment in the running direction of the rail vehicle, the terminal positioned in the rail vehicle plays audio data corresponding to the advertisement image group displayed by the group of display equipment. In this way, passengers in the rail vehicle can hear audio matched with the dynamic advertisement pictures of the advertisement picture group displayed by each group of display devices when the terminal arrives at the display devices.
Optionally, the obtaining unit 420 includes a sending unit 421 and a receiving unit 422; the sending unit 421 is configured to send an audio confirmation request to the server if it is determined that the audio data corresponding to the identifier of the beacon device exists in the local memory; the audio confirmation request is used for instructing the server to determine whether audio data corresponding to the identification of the beacon device changes; the receiving unit 422 is configured to receive an audio confirmation response sent by the server, and acquire audio data corresponding to the identifier of the beacon device from the local memory; the audio confirmation response is used for indicating that the audio data corresponding to the identification of the beacon device is not changed.
Optionally, the receiving unit 422 is further configured to: receiving an audio updating response sent by the server, wherein the audio updating response comprises audio data corresponding to the identifier of the beacon device stored by the server; and acquiring audio data corresponding to the identifier of the beacon equipment from the audio updating response.
Optionally, the obtaining unit 420 includes a sending unit 421 and a receiving unit 422; the sending unit 421 is configured to send an audio request message to a server if it is determined that there is no audio data corresponding to the identifier of the beacon device in the local memory; the audio request message includes an identification of the beacon device; the receiving unit 422 is configured to receive an audio response message sent by the server; the audio response message comprises audio data corresponding to the identification of the beacon device; and storing the audio data corresponding to the identifier of the beacon equipment in a local memory.
Optionally, the audio response message further includes a playing time of the audio data; the playing unit 430 is configured to: and aiming at each advertisement graph group, when the playing time of the audio data corresponding to the advertisement graph group is reached, playing the audio data corresponding to the advertisement graph group.
Optionally, the determining unit 440 is further included for: determining a first distance between the terminal and the beacon equipment according to the signal; for each advertisement graph group, determining first time when the terminal reaches a first display device corresponding to the advertisement graph group according to the first distance, a second distance between the first display device corresponding to the advertisement graph group and the beacon device and the moving speed of the terminal; the playing unit 430 is configured to: and when the first time is reached, playing audio data corresponding to the advertisement image group.
Optionally, the terminal is a user terminal, or the terminal is a fixed terminal in the rail vehicle.
The terminal can execute the audio advertisement putting method provided by the embodiment of the invention, and has the corresponding functional modules and beneficial effects of the execution method. For details and technical effects that are not described in detail in this embodiment, reference may be made to the method provided in the embodiment of the present application, which is not described herein again.
It should be noted that the division of the unit in the embodiment of the present invention is schematic, and is only a logic function division, and there may be another division manner in actual implementation. Each functional unit in the embodiments of the present invention may be integrated into one processing unit, or each unit may exist alone physically, or two or more units are integrated into one module. The integrated unit can be realized in a form of hardware, and can also be realized in a form of a software functional unit.
Based on the above embodiments and the same concept, the embodiments of the present invention also provide an electronic device.
Fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present invention. As shown in fig. 5, the electronic device 500 includes a memory 501 and a processor 502. Wherein:
a memory 501 for storing program instructions;
the processor 502 is configured to call the program instructions stored in the memory, and execute the audio advertisement delivery method provided in any one of the foregoing possible embodiments according to the obtained program.
Based on the foregoing embodiments and the same concept, an embodiment of the present invention provides a computer-readable storage medium storing computer-executable instructions for causing a computer to perform a vocal advertisement delivery method provided by any one of the foregoing possible embodiments.
As will be appreciated by one skilled in the art, embodiments of the present invention may be provided as a method, system, or computer program product. Accordingly, embodiments of the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, embodiments of the present invention may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
Embodiments of the present invention are described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
It will be apparent to those skilled in the art that various changes and modifications may be made in the embodiments of the present invention without departing from the spirit and scope of the invention. Thus, if such modifications and variations of the embodiments of the present invention fall within the scope of the claims of the present invention and their equivalents, the present invention is also intended to encompass such modifications and variations.
Claims (8)
1. A sound advertisement putting method is characterized in that the method is suitable for a terminal in a rail vehicle; the method comprises the following steps:
the terminal identifies the identification of the beacon equipment according to the monitored signal sent by the beacon equipment;
the terminal acquires audio data corresponding to the identifier of the beacon equipment; the audio data are the audio data of each advertisement image group displayed by each group of display equipment arranged in the running direction of the rail vehicle; each group of display devices comprises at least two display devices connected in series;
if the terminal determines that the audio data corresponding to the identifier of the beacon device does not exist in the local memory, the terminal sends an audio request message to a server; the audio request message includes an identification of the beacon device;
the terminal receives an audio response message sent by the server; the audio response message comprises audio data corresponding to the identification of the beacon equipment and the playing time of the audio data;
the terminal stores the audio data corresponding to the identifier of the beacon equipment in a local memory;
and aiming at each advertisement image group, when the terminal reaches the playing time of the audio data corresponding to the advertisement image group, playing the audio data corresponding to the advertisement image group.
2. The method of claim 1, wherein the terminal obtaining audio data corresponding to the identification of the beacon device comprises:
if the terminal determines that the audio data corresponding to the identifier of the beacon device exists in the local memory, the terminal sends an audio confirmation request to a server; the audio confirmation request is used for instructing the server to determine whether audio data corresponding to the identification of the beacon device changes;
the terminal receives an audio confirmation response sent by the server and acquires audio data corresponding to the identifier of the beacon equipment from the local memory; the audio confirmation response is used for indicating that the audio data corresponding to the identification of the beacon device is not changed.
3. The method of claim 2, wherein after the terminal sends the audio confirmation request to the server, further comprising:
the terminal receives an audio updating response sent by the server, wherein the audio updating response comprises audio data corresponding to the identifier of the beacon equipment stored by the server;
and the terminal acquires the audio data corresponding to the identifier of the beacon equipment from the audio updating response.
4. The method of claim 1, wherein the terminal obtaining audio data corresponding to the identification of the beacon device comprises:
the terminal determines that audio data corresponding to the identifier of the beacon device exists in a local memory;
after the terminal monitors the signal sent by the beacon device, the method further comprises the following steps:
the terminal determines a first distance between the terminal and the beacon equipment according to the signal;
for each advertisement graph group, the terminal determines a first time when the terminal reaches a first display device corresponding to the advertisement graph group according to the first distance, a second distance between the first display device corresponding to the advertisement graph group and the beacon device and the moving speed of the terminal;
when the terminal arrives at the advertisement image group, the audio data corresponding to the advertisement image group is played, and the method comprises the following steps:
and when the terminal reaches the first time, playing audio data corresponding to the advertisement image group.
5. The method according to any of claims 1 to 4, characterized in that the terminal is a user terminal or the terminal is a fixed terminal in the rail vehicle.
6. A terminal configured to perform the method of any one of claims 1 to 5; the terminal is a terminal in a rail vehicle, and the terminal comprises:
the monitoring unit is used for identifying the identifier of the beacon equipment according to the monitored signal sent by the beacon equipment;
the acquisition unit is used for acquiring audio data corresponding to the identifier of the beacon equipment; the audio data are the audio data of each advertisement image group displayed by each group of display equipment arranged in the running direction of the rail vehicle;
and the playing unit is used for playing the audio data corresponding to the advertisement image group when the terminal reaches the advertisement image group.
7. An electronic device, comprising:
a memory for storing program instructions;
a processor for calling program instructions stored in said memory to execute the method of any of claims 1 to 5 in accordance with the obtained program.
8. A computer-readable storage medium having stored thereon computer-executable instructions for causing a computer to perform the method of any one of claims 1 to 5.
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| CN201810228760.6A CN108564394B (en) | 2018-03-20 | 2018-03-20 | Audio advertisement putting method and terminal |
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| CN201810228760.6A CN108564394B (en) | 2018-03-20 | 2018-03-20 | Audio advertisement putting method and terminal |
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| CN109743126B (en) * | 2019-02-27 | 2024-04-12 | 北京公科飞达交通工程发展有限公司 | Method and device for controlling full-delay synchronization of sound field of tunnel broadcasting |
| CN110097215A (en) * | 2019-04-11 | 2019-08-06 | 音爆信息科技(上海)有限公司 | Communication means and device based on Xian Xia shops |
| CN110556007A (en) * | 2019-09-24 | 2019-12-10 | 合肥金誉堂文化传媒有限责任公司 | wisdom city bill-board control system |
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| CN2872531Y (en) * | 2006-03-03 | 2007-02-21 | 张太雨 | Advertisement broadcasting device in subway tunnel |
| CN105453075A (en) * | 2013-03-14 | 2016-03-30 | 映翰德盖兹有限公司 | Wirelessly triggered smart media guides |
| EP3040250A1 (en) * | 2013-08-26 | 2016-07-06 | Jian Liu | Railway train with length exceeding that of platform and configuration system therefor |
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| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN2872531Y (en) * | 2006-03-03 | 2007-02-21 | 张太雨 | Advertisement broadcasting device in subway tunnel |
| CN105453075A (en) * | 2013-03-14 | 2016-03-30 | 映翰德盖兹有限公司 | Wirelessly triggered smart media guides |
| EP3040250A1 (en) * | 2013-08-26 | 2016-07-06 | Jian Liu | Railway train with length exceeding that of platform and configuration system therefor |
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