KR20190087928A - Advertising vehicle and advertisement system for the vehicle - Google Patents

Abstract

According to an embodiment of the present invention, a method for providing an advertisement, which is to provide an advertisement by being inserted into music provided from an external server, comprises the following steps: obtaining music reproducing information to be reproduced in a target vehicle; confirming an end time point of first music data which is being reproduced at a first time point, on the basis of the music reproducing information; obtaining advertisement data to be reproduced at a second time point at which reproduction of the first music data ends, on the basis of the end time point of the first music data; and transmitting a reproduction stopping request of the second music data to be reproduced at the second time point and the advertisement data. Therefore, according to embodiments of the present invention, an advertisement is naturally inserted and provided between music reproduction lists of a user, thereby providing an advertisement without interrupting reproduction of the music to which a user is listening. Also, an attractive power of a consumer for a corresponding advertisement can be improved by naturally inserting and providing the advertisement between reproduction of the music to which the user is listening.

Description

[0001] ADVERTISING VEHICLE AND ADVERTISEMENT SYSTEM FOR THE VEHICLE [0002]

The present application relates to a vehicle advertisement system, and the following embodiments relate to a method for inserting and providing advertisements between music.

Vehicles such as buses, subways, taxis, and trucks are widely used as advertising media. The advertisement attached to the outside of the moving vehicle is more likely to be exposed to an unspecified number than the outdoor billboard of the fixed location.

In addition to the form of attaching a local advertisement targeting an unspecified number of vehicles to / from a vehicle such as a conventional bus or a subway, it is also possible that the owner of the vehicle wraps the local advertisement in his own vehicle, Models are being offered to consumers, and services that allow users to rent advertising-based cars free of charge are also emerging. However, in this type of vehicle advertisement, it is difficult to concentrate attention on the advertisement of the passengers or the pedestrians of the surrounding vehicles because the fixed type advertisement such as a sticker is simply attached to the outside of the vehicle, There is a limit to providing customized advertising content.

Recently, with the development of the autonomous car and the vehicle object communication (V2X) technology, it has become possible to provide various customized advertisement contents via the vehicle. Also, in-vehicle advertisement is attracting attention as a business model using a connected car, and thus an advertising platform optimized for a curtained car is actively developed. Accordingly, it is necessary to develop an advertisement service platform capable of enhancing the advertisement delivery effect for an unspecified number by providing dynamic customized advertisement contents using the inside / outside environment of the vehicle.

The following embodiments are intended to provide a user-tailored advertisement without interfering with the music of the vehicle owner and / or occupant.

According to an embodiment of the present invention, there is provided a method for inserting and providing advertisements between music provided from an external server, the method comprising: acquiring music reproduction information to be played on a target vehicle; Confirming an ending point of the first music data being reproduced at a first point of time based on the music reproduction information; Acquiring advertisement data to be played back at a second time point at which reproduction of the first music data ends based on an ending point of the first music data; And transmitting a request to stop playback of the second music data to be played back at the second time point and the advertisement data; . ≪ / RTI >

The music reproduction information may include at least one of a music reproduction list, reproduction order information, attribute information of each music data included in the music reproduction list, and information related to a user's preference.

At this time, if it is predicted that the reproduction of the first music data is expected to end within a predetermined time from the first time, the reproduction time information of the first music data to be reproduced next to the first music data may further be confirmed.

The step of acquiring the advertisement data to be reproduced at the second time point may further include the step of selecting the advertisement data to be reproduced at the second time point according to a preset reference. The predetermined criteria may include at least one of position information of the target vehicle, user preference information, user feedback information, traffic information, and weather information. Priorities may be given by the user to the one or more preset criteria.

Further, the advertisement data to be reproduced at the second time point may be selected based on the music reproduction information.

In addition, the advertisement data may be inserted between the music play lists at predetermined intervals.

The advertisement providing method according to an embodiment of the present invention may further include transmitting a playback resume request to continuously reproduce the second music at a third time point when the reproduction of the advertisement data ends .

According to another aspect of the present invention, there is provided a method of inserting and providing advertisements between music provided from an external server, the method comprising: obtaining music reproduction information to be reproduced in a target vehicle; Confirming the ending time and genre information of the first music data being reproduced at the first time point based on the music reproduction information; Searching for advertisement data having an attribute matching the genre information of the first music data; Acquiring advertisement data to be played back at a second time point at which reproduction of the first music data ends based on an ending point of the first music data; And transmitting a request to stop playback of the second music data to be played back at the second time point and the advertisement data; . ≪ / RTI >

The music reproduction information may include at least one of a music reproduction list, reproduction order information, attribute information of each music data included in the music reproduction list, and information related to a user's preference.

At this time, if it is determined from the attribute information of the first music data that the genre of the first music data belongs to the first genre, the advertisement data having the attribute corresponding to the first genre is selected, If the genre of the first music data is confirmed to belong to the second genre from the attribute information of the data, the advertisement data having the attribute corresponding to the second genre may be selected.

Also, when a plurality of pieces of advertisement data having attributes corresponding to the first genre or the second genre exist, one piece of advertisement data may be selected according to a preset reference. The predetermined criteria may include at least one of position information of the target vehicle, user preference information, user feedback information, traffic information, and weather information. Priorities may be given by the user to the one or more preset criteria.

In addition, the advertisement data may include attribute information corresponding to the first genre or the second genre.

In addition, the advertisement data may be inserted between the music play lists at predetermined intervals.

The advertisement providing method according to another embodiment of the present application may further include transmitting a playback resume request to continuously reproduce the second music at a third point of time when the reproduction of the advertisement data ends .

Further, a reward may be paid to the advertisement vehicle based on at least one of the number of times of playing the advertisement played on the target vehicle, and the advertisement playing time. At this time, if the advertisement data is received from another advertisement vehicle, a reward can be paid for both the target vehicle and the other advertisement vehicle.

According to the embodiments described below, it is possible to naturally provide advertisements between music playlists of a user, thereby providing advertisements without interfering with music reproduction while the user is listening.

In addition, by inserting and providing an advertisement naturally between music playbacks that the user is listening to, it is possible to improve the attractiveness of the consumer for the advertisement.

1 is a view for schematically explaining an overall environment of a vehicle advertisement system according to an embodiment of the present application.
2 is a block diagram illustrating a configuration of a server according to an embodiment of the present application.
3 is a block diagram for explaining a configuration of a vehicle according to an embodiment of the present application.
4 is a block diagram for explaining a configuration of an advertisement management apparatus according to an embodiment of the present application.
5 is a diagram for illustrating an exemplary method of providing an advertisement according to an embodiment of the present application.
6 is a flowchart for explaining an advertisement reproducing method according to an embodiment of the present application.
7 is a flowchart illustrating an advertisement playback method according to another embodiment of the present application.

The above objects, features and advantages of the present invention will become more apparent from the following detailed description taken in conjunction with the accompanying drawings. It is to be understood, however, that the invention is not limited to the disclosed embodiments, but, on the contrary, is intended to cover various modifications and similarities.

In the drawings, the thicknesses of the layers and regions are exaggerated for clarity and the element or layer is referred to as being "on" or "on" Included in the scope of the present invention is not only directly above another element or layer but also includes intervening layers or other elements in between. Like reference numerals designate like elements throughout the specification. The same reference numerals are used to designate the same components in the same reference numerals in the drawings of the embodiments.

The detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. In addition, numerals (e.g., first, second, etc.) used in the description of the present invention are merely an identifier for distinguishing one component from another.

In addition, the suffix "module" and " part "for constituent elements used in the following description are given or mixed in consideration of ease of specification, and do not have their own meaning or role.

The vehicle advertisement system according to the embodiments of the present application is for providing an advertisement by targeting an unspecified number of consumers around the driver and / or the vehicle of the vehicle through various devices installed inside and / or outside the vehicle .

Hereinafter, the term " vehicle " may include all means of transporting roads, railways, sea, and the like. For example, the vehicle may be a two-wheeled vehicle, a four-wheeled vehicle, a motorcycle, an automobile, a SUV (Sport Utility Vehicle), a truck, a bus A train, a subway, a boat, and the like. Also, for example, the vehicle may include all vehicles powered by diesel, gasoline, electricity, hydrogen, or other alternative fuels.

Hereinafter, the 'speaker' may be a sound device for outputting audio, music, advertisement, and other voice messages in and / or outside the vehicle. The in-vehicle speaker may be, for example, a speaker system provided as part of an in-vehicle audio apparatus. Further, the vehicle external speaker may be various types of speaker systems that can be additionally mounted outside the vehicle. For example, the vehicle exterior speaker may be installed inside the vehicle bumper and / or the vehicle hood, and may be part of the virtual engine sound system of the electric vehicle. Also, for example, the vehicle external speaker may be a magnet speaker, a vibrating speaker, or the like. Further, for example, in the case of an electric vehicle, a separate battery for an external speaker may be provided to prevent a battery discharge problem.

Hereinafter, 'display' may be a display device for outputting a variety of information, images, advertisements, maps and the like from inside and / or outside the vehicle. The display may be provided at least one inside and / or outside the vehicle. For example, the in-vehicle display may be a navigation system for an automobile, an entertainment system, an infotainment system, a tablet device, a smart phone, a mobile terminal ) Or the like. Also, for example, an external display of a vehicle can be selected for all kinds of displays that can be mounted outside the vehicle, such as an LCD, an LED, an E-ink display, a transparent display, and the like. Such a display may be mounted on one or more of a rooftop, door, side-window or rear-window of a vehicle.

Hereinafter, 'advertising' may refer to advertisements for goods or services that are provided free of charge or paid using various audiovisual media such as text, pictures, audio, and video. For example, an advertisement may include not only advertisements produced by advertisers, but also consumer-produced advertisements produced by consumers who directly experience products or services. Also, in the following, the advertisement is defined as including all types of advertising activities related to the advertisement, and public service advertisement.

Hereinafter, the term 'advertising vehicle' may be a vehicle for reproducing an advertisement provided from an advertiser through various devices installed inside and / or outside the vehicle. For example, the advertising vehicle may include a personal vehicle, a shared car, a rental car, a lease car, a taxi, a commercial vehicle, have. Hereinafter, a vehicle that is the subject of advertisement action among a plurality of vehicles is defined as a " target vehicle ".

Hereinafter, the term 'advertiser' may be a subject requesting advertisement activities for goods, services, and the like. For example, the advertiser may be the entity that provides the product, the service itself, or the entity that produces various types of advertisements for the product or service. Alternatively, for example, the advertiser may be a person who plans an advertisement activity using the various types of advertisements.

The definition of the above-mentioned terms is exemplarily described herein for convenience of explanation, and thus the scope of the invention is not limited thereto.

Hereinafter, the overall environment of a vehicle advertisement system according to an embodiment of the present application will be schematically described. BRIEF DESCRIPTION OF THE DRAWINGS Fig. 1 is a diagram for explaining an overall environment of a vehicle advertisement system according to an embodiment of the present application. Fig. Referring to FIG. 1, a vehicle advertisement system 1 according to an embodiment of the present application may include at least one sever 100, a vehicle 200, an advertisement management apparatus 300, and the like. The server 100, the vehicle 200, and the advertisement management apparatus 300 may be connected through a network N. [ The network N may be, for example, a telecommunication network, a wide area network (WAN), or the like, and may be, for example, the Internet.

The server 100 may be an apparatus for directly or indirectly transmitting various information including advertisement contents to one or more vehicles 200. [ For example, the server 100 may be an advertisement server.

The server 100 may be connected to the vehicle 200 through a network N. [ For example, the server 100 may be connected to a computer in a vehicle or a portable terminal owned by a driver of the vehicle through a network N. [ Therefore, the vehicle 200 can receive various kinds of information transmitted from the server 100 through a computer device or a portable terminal inside the vehicle.

Alternatively, the server 100 may be connected to the advertisement management apparatus 300 through a network N. [ The server 100 may transmit various kinds of information to the advertisement management apparatus 300. 2 is a block diagram of a vehicle advertisement system according to an embodiment of the present application, in which the configuration of the server 100 is shown as an example Fig. Hereinafter, the configuration of the server 100 will be described in detail with reference to FIG.

2, the server 100 includes a communication module 110, an advertisement database 120, a user information collection module 130, an advertisement management module 140, a user management module 150, and the like .

The communication module 110 may be configured to communicate with an external device via the network N. [ For example, the external device may be the vehicle 200, the advertisement management apparatus 300, an external server, an external database, or the like.

The advertisement database 120 may be configured to store advertisement related data. The advertisement-related data may include, for example, advertisement data such as text data, audio data, image data, and moving image data, metadata, and the like. The advertisement-related data may be data collected from one or more servers operated externally.

The user information collection module 130 may be configured to collect and store information related to the vehicle. The information related to the vehicle may include, for example, profile information of the vehicle, position information, driving state information, driver's preference information, driving habit information, feedback information, and the like.

The profile information may include information related to the vehicle, information related to the driver of the vehicle, information related to the occupant of the vehicle, and the like. The information related to the vehicle may include, for example, the type of the vehicle, the color of the vehicle, information related to the traveling route, unique identification information (e.g., license plate) of the vehicle, and the like. The information related to the driver of the vehicle may include, for example, the driver's sex, age, biometric information, and the like. The information related to the occupant of the vehicle may include, for example, the sex, age, biometric information, etc. of the passenger on board the vehicle.

The location information may include real-time tracking data for the traveling path of the vehicle.

The running status information may include status information regarding ad activities performed utilizing one or more devices mounted inside and / or outside the vehicle.

The driver's preference information includes, for example, information about a restaurant, a shopping mall, a gas station frequently visited by a driver, information on goods and / or services frequently searched by a driver, information on purchase history of a driver, , Radio channels, and the like.

The driving habit information may include various information related to a user's behavior during driving such as, for example, an average driving speed of a driver, a navigation system during driving, an entertainment system, an infotainment system, and a frequency of use of a portable terminal.

The feedback information may be, for example, information regarding the consumer's feedback on the goods and / or services included in the particular advertisement.

The information related to the vehicle includes at least one component included in the vehicle 200, various electronic devices owned by the driver of the vehicle 200, at least one component included in the advertisement management apparatus 300 to be described later It can be information collected. The advertisement management module 140 may be a configuration for providing one or more advertisements to the vehicle 200 and / or the advertisement management device 300.

The advertisement management module 140 may retrieve one or more advertisements from the advertisement database 120 and may transmit the retrieved one or more advertisements to the vehicle 200 and / At this time, the advertisement management module 130 may select one or more advertisements according to preset criteria among the one or more searched advertisements.

At this time, the criteria for selecting one or more advertisements in the advertisement management module 140 may vary. For example, one or more advertisements may be selected using information related to the vehicle obtained from the user information collection module 130 described above. . In addition, one or more of the criteria may be prioritized. For example, the advertisement management module 140 may select at least one advertisement based on one or more of the information related to the vehicle described above. The information related to the vehicle may include, for example, profile information of the advertisement vehicle, position information, driving state information, driver's preference information, driving habit information, feedback information, and the like.

Alternatively, the advertisement management module 140 can select an appropriate advertisement based on various information (e.g., real-time traffic information) obtained from an external server or a database.

Alternatively, the advertisement management module 140 may search one or more consumer-created advertisements through the external advertisement platform, and may select an advertisement having a high number of views among the retrieved consumer-produced advertisements.

Alternatively, the advertisement management module 140 can insert various information necessary for pedestrians obtained from an external server or a database, and insert the advertisement into the advertisement, thereby concentrating attention on the advertisements of consumers. For example, the advertisement management module 140 may store weather information, wait state information (e.g., fine dust figure information), nearby subway based on the real time location information of the advertisement vehicle, . Embodiments of the advertisement selection method performed by the advertisement management module 140 will be described in the related part.

The user management module 150 may be a configuration for monitoring and evaluating the advertisement vehicle. The user management module 150 may monitor the number of times the advertisement is played through the internal and / or external device of the advertisement vehicle, the advertisement reproduction time, and the like. Alternatively, for example, the user management module 150 may collect position data from the advertisement vehicle and monitor the driving state of the advertisement vehicle based on the collected position data.

In addition, the user management module 150 may determine a reward to be paid to the advertisement vehicle according to the number of times the advertisement is played through the internal and / or external device of the advertisement vehicle, the advertisement reproduction time, and the like. Alternatively, the user management module 150 may determine a reward to be paid to the advertisement vehicle based on the location data collected from the advertisement vehicle. Alternatively, when the user management module 150 inputs an identification code (for example, a QR code) provided from an advertisement reproduced through the outside of the advertisement vehicle through a website or an application related to an external vehicle or a pedestrian, And immediate rewards for both external vehicles and pedestrians. A detailed description of a reward payment method for an advertisement vehicle performed by the user management module 150 will be described later.

Meanwhile, the vehicle advertisement system according to an embodiment of the present application may include one or more servers. For example, all of the above-described components may be located in one server. Or, for example, one server may have at least one of the aforementioned components, and the remaining components may be located at another server. Or, for example, one or more servers comprising all of the above-described components may reside at different locations.

Fig. 3 is a block diagram for explaining the configuration of the vehicle 200 in the vehicle advertisement system according to an embodiment of the present application. Hereinafter, the configuration of the vehicle 200 will be described in detail with reference to FIG.

The vehicle 200 may be an advertisement delivery means for reproducing the advertisement provided from the server 100, the advertisement management apparatus 300, and the external server (not shown).

The vehicle 200 may be, for example, a computer mounted in a vehicle, a navigation system, an entertainment system, an infotainment system, a tablet device a mobile terminal such as a mobile phone, a smart phone, or the like. Alternatively, the vehicle 200 may play the advertisement through, for example, one or more speakers and / or displays mounted outside the vehicle.

3, the vehicle 200 includes a communication module 210, an advertisement database 220, a user information collection module 230, an advertisement management module 240, a sensor module 250, a GPS module 260, a control module 270, and the like.

The communication module 210 may be configured to communicate with an external device via the network N. [ For example, the communication module 210 may be a wireless communication module for performing wireless communication with the server 100, the advertisement management device 300, the external server (not shown), and / or other vehicles described above . For example, the communication module 210 can exchange various data, commands, and the like with the server 100, the advertisement management device 300, and / or an external server. Alternatively, for example, the communication module 210 can transmit and receive various data, messages, and the like through short-range communication, 4G or 5G communication with other vehicles operating within a predetermined distance.

The advertisement database 220 may be configured to store advertisement related data. The advertisement-related data may include at least one of, for example, text data, audio data, image data, moving image data, and metadata. The advertisement-related data may be downloaded at predetermined intervals from the server 100, the advertisement management apparatus 300, or an external server. Alternatively, the advertisement-related data may be provided in real time from the server 100, the advertisement management apparatus 300, or an external server.

The user information collection module 230 may be configured to collect and store information related to the vehicle. The information related to the vehicle may include, for example, profile information of the advertisement vehicle, position information, driving state information, driver's preference information, driving habit information, feedback information, and the like.

The profile information may include information related to the vehicle, information related to the driver of the vehicle, information related to the occupant of the vehicle, and the like. The information related to the vehicle may include, for example, the type of the vehicle, the color of the vehicle, information related to the traveling route, unique identification information (e.g., license plate) of the vehicle, and the like. The information related to the driver of the vehicle may include, for example, the driver's sex, age, biometric information, and the like. The information related to the occupant of the vehicle may include, for example, the sex, age, biometric information, etc. of the passenger on board the vehicle.

The location information may include real-time tracking data for the traveling path of the vehicle.

The running status information may include status information regarding ad activities performed utilizing one or more devices mounted inside and / or outside the vehicle.

The driver's preference information includes, for example, information about a restaurant, a shopping mall, a gas station frequently visited by a driver, information on goods and / or services frequently searched by a driver, information on purchase history of a driver, , Radio channels, and the like.

The driving habit information may include various information related to a user's behavior during driving such as, for example, an average driving speed of a driver, a navigation system during driving, an entertainment system, an infotainment system, and a frequency of use of a portable terminal.

The feedback information may be, for example, information regarding the consumer's feedback on the goods and / or services included in the particular advertisement.

At this time, the information related to the vehicle may be information collected from the sensor module 250, the GPS module 260, the control module 270, and the like included in the vehicle 200 described below. Alternatively, the information related to the vehicle may be information collected from various electronic devices owned by the driver of the vehicle 200.

The advertisement management module 240 may be a configuration for searching and / or selecting an advertisement in order to reproduce one or more advertisements through the speaker 200 and / or the display inside the vehicle 200 and / or the like.

The advertisement management module 240 can search for one or more advertisements stored in the advertisement database 220 and select one or more advertisements according to preset criteria. Alternatively, the advertisement management module 240 may acquire one or more advertisements in real time from the server 100 and / or the advertisement management apparatus 300, and may select one or more advertisements according to preset criteria. Alternatively, the advertisement management module 240 may request the server 100 and / or the advertisement management device 300 to search for the advertisement, and may receive the advertisement from the server 100 and / or the advertisement management device 300 And may receive one or more advertisements to be selected.

In this case, the criteria for selecting one or more advertisements in the advertisement management module 240 may vary. For example, the advertisement management module 240 may be configured to determine whether or not the vehicle information acquired from the user information collection module 130 located in the server 100 or the user information collection module 230 located in the vehicle 200 Information can be used to select one or more ads. In addition, one or more of the criteria may be prioritized. For example, the ad management module 240 may select at least one advertisement based on one or more of the information related to the vehicle described above. The information related to the vehicle may include, for example, profile information of the advertisement vehicle, position information, driving state information, driver's preference information, driving habit information, feedback information, and the like.

Alternatively, the advertisement management module 240 may select an appropriate advertisement based on various information (e.g., real-time traffic information, etc.) obtained from an external server or a database.

Alternatively, the advertisement management module 240 can search for one or more consumer-created advertisements through the external advertisement platform, and can select an advertisement having a high number of views among the retrieved consumer-produced advertisements.

Alternatively, the advertisement management module 240 can insert various information necessary for pedestrians obtained from an external server or a database into advertisements, so that consumers can concentrate attention on advertisements. For example, the advertisement management module 240 may store weather information, wait state information (for example, fine dust figure information), nearby subway based on the real time location information of the advertisement vehicle, . Embodiments of the advertisement selection method performed by the advertisement management module 240 will be described in detail below.

The sensor module 250 may be configured to detect the environment inside or outside the vehicle or to detect the behavior of the driver. The sensor module 250 may be mounted inside and / or outside the vehicle. For example, the sensor module 250 may include a camera sensor, an infrared sensor, a proximity sensor, and the like. The camera sensor (not shown) may be for capturing an outside environment of the vehicle, a nearby vehicle, a pedestrian, and the like. For example, the camera sensor may be mounted in front of, behind, or at any position of the vehicle. The information collected from the camera sensor may be transmitted to a running control module (not shown) of the vehicle, and the running control module may control the running of the vehicle based on the collected information. Also, for example, the vehicle 200 or the server 100 can select appropriate advertisement contents using information related to nearby vehicles, pedestrians, etc. collected from the camera sensor.

An infrared sensor (not shown) may be used to identify the external environment, pedestrian, etc. of the vehicle by using infrared rays. The information collected from the infrared sensor may be transmitted to a running control module (not shown) of the vehicle, and the running control module may control the running of the vehicle based on the collected information.

The proximity sensor (not shown) may be a sensor for detecting the position when the object approaches the vehicle 200 within a predetermined distance. For example, if a proximity sensor detects that a pedestrian is passing by a certain distance from the vehicle 200, the vehicle 200 may activate the external display and / or the speaker.

In addition, the vehicle 200 may be equipped with various sensors for detecting the behavior, feedback, and the like of the driver inside the vehicle, in addition to a camera sensor, an infrared sensor, a proximity sensor, etc. for detecting the external environment of the vehicle.

The various information obtained by the sensor module 250 may be provided to the user information collection modules 130 and 230, the advertisement management modules 140 and 240, the user management module 150, and the like. In addition, the various information obtained by the sensor module 250 may be provided to an advertisement management apparatus 300, an external server, etc., which will be described later.

The GPS module 260 may be a structure for recording the position information of the vehicle. The GPS module 260 may be located in an internal computer of the vehicle, a navigation device installed in the vehicle, an entertainment system, an infotainment system, a driver-owned portable terminal, or the like. The location information collected from the GPS module 260 may be provided to the user information collection modules 130 and 230, the advertisement management modules 140 and 240, the user management module 150, and the like. The location information collected by the GPS module 260 may be provided to an advertisement management apparatus 300, an external server, or the like, which will be described later. Further, the position information collected by the GPS module 260 may be transmitted to a travel control module (not shown) of the vehicle, and the travel control module may control the travel of the vehicle based on the collected information .

The control module 270 may be configured to perform various control operations to reproduce an advertisement through a display and / or a speaker mounted inside and / or outside the vehicle. The control module 270 may control the operation of various devices provided inside and / or outside the vehicle based on various requests, commands, and the like received from the server 100, the advertisement management device 300, and / Can be controlled. For example, the control module 260 controls the ON and OFF states of the display and / or the speaker mounted on the vehicle 200 by a command received from the server 100, the advertisement management apparatus 300, ) / OFF (OFF) can be controlled. In addition, for example, when the control module 270 reaches within a predetermined distance from the destination set by the driver, the control module 270 can control to turn off the power of the external display and / or the speaker. At this time, when the remaining time of the advertisement being reproduced through the external display and / or the speaker is within the predetermined range, the control module 270 reaches the predetermined distance from the set destination until the advertisement is finished The external display and / or the speaker may not be turned off. The various control operations performed by the control module 270 will be described in detail below.

The components of the vehicle 200 described above may be located in any of an in-vehicle computer, a navigation system, an entertainment system, an infotainment system, or a portable terminal, and one or more of the above- . In addition, one or more of the above-described components may be provided in the form of a software program or application on an in-vehicle computer, a navigation device, an entertainment system, an infotainment system, or a handheld terminal.

4 is a block diagram illustrating an exemplary configuration of an advertisement management apparatus 300 in a vehicle advertisement system according to an embodiment of the present application. Hereinafter, the configuration of the advertisement management apparatus 300 will be described in detail with reference to FIG.

The advertisement management apparatus 300 may be a wireless device for transmitting and receiving data installed in a specific point in a predetermined area around a road such as a road, a highway, a bus stop, and the like. For example, the advertisement management apparatus 300 may be a roadside unit, a base station, or the like located at a specific point around the road. Alternatively, for example, the advertisement management apparatus 300 may be a part of the RS, the base station. Alternatively, for example, the advertisement management device 300 may be any device or part of any device located around a predefined specific area.

4, the advertisement management apparatus 300 may include a communication module 310, an advertisement database 320, a user information collection module 330, an advertisement management module 340, and the like.

The communication module 310 may be configured to communicate with an external device via the network N. [ For example, the communication module 310 may be a wireless communication module for performing wireless communication with the server 100, the vehicle 200, and / or the external server (not shown). The advertisement database 320 may be configured to store advertisement related data. The advertisement-related data may include at least one of, for example, text data, audio data, image data, moving image data, and metadata. The advertisement-related data may be downloaded at predetermined intervals from the server 100 or an external server. Alternatively, the advertisement related data may be provided in real time from the server 100 or an external server. At this time, the advertisement database 320 may store advertisements related to the location where the advertisement management apparatus 300 is installed. The user information collection module 330 may be configured to collect and store information related to the vehicle. The information related to the vehicle may include, for example, profile information of the vehicle, position information, driving state information, driver's preference information, driving habit information, feedback information, and the like.

The profile information may include information related to the vehicle, information related to the driver of the vehicle, information related to the occupant of the vehicle, and the like. The information related to the vehicle may include, for example, the type of the vehicle, the color of the vehicle, information related to the traveling route, unique identification information (e.g., license plate) of the vehicle, and the like. The information related to the driver of the vehicle may include, for example, the driver's sex, age, biometric information, and the like. The information related to the occupant of the vehicle may include, for example, the sex, age, biometric information, etc. of the passenger on board the vehicle.

The location information may include real-time tracking data for the traveling path of the vehicle.

The running status information may include status information regarding ad activities performed utilizing one or more devices mounted inside and / or outside the vehicle.

The driver's preference information includes, for example, information about a restaurant, a shopping mall, a gas station frequently visited by a driver, information on goods and / or services frequently searched by a driver, information on purchase history of a driver, , Radio channels, and the like.

The driving habit information may include various information related to a user's behavior during driving such as, for example, an average driving speed of a driver, a navigation system during driving, an entertainment system, an infotainment system, and a frequency of use of a portable terminal.

The feedback information may be, for example, information regarding the consumer's feedback on the goods and / or services included in the particular advertisement.

At this time, the information related to the vehicle may be information collected from one or more components included in the server 100, the vehicle 200, and the advertisement management apparatus 300 described above.

The advertisement management module 340 may be a configuration for providing the peripheral vehicles 200 with one or more advertisements obtained from the above-described server 100 or an external server (not shown).

The advertisement management module 340 may search for one or more advertisements stored in the advertisement database 320 and may select one or more advertisements according to preset criteria. Alternatively, the advertisement management module 340 may acquire one or more advertisements in real time from the server 100 or an external server, and may select one or more advertisements according to a preset reference.

In this case, the criteria for selecting one or more advertisements in the advertisement management module 340 may vary. For example, the user information collection module 130 located in the server 100, the user information collection module 230 located in the vehicle 200, or the user information 300 located in the advertisement management device 300 Information relating to the vehicle obtained from the acquisition module 330 may be used to select one or more advertisements. In addition, one or more of the criteria may be prioritized. For example, the ad management module 340 may select at least one ad based on one or more of the information related to the vehicle described above. The information related to the vehicle may include, for example, profile information of the advertisement vehicle, position information, driving state information, driver's preference information, driving habit information, feedback information, and the like.

Alternatively, the advertisement management module 340 may select an appropriate advertisement based on various information (e.g., real-time traffic information, etc.) obtained from an external server or a database.

Alternatively, the advertisement management module 340 may search for one or more consumer-created advertisements through the external advertisement platform, and may select an advertisement having a higher number of views from the retrieved consumer-produced advertisements.

Alternatively, the advertisement management module 340 may insert various information necessary for pedestrians obtained from an external server or a database between advertisements, thereby concentrating attention on the advertisements of consumers. For example, the advertisement management module 340 may store weather information, wait state information (e.g., fine dust figure information), a nearby subway based on the real time location information of the advertisement vehicle, . Embodiments of the advertisement selection method performed by the advertisement management module 340 will be described in detail below.

Meanwhile, the above-described advertisement management apparatus 300 may be mounted on a street lamp, a pole, or the like installed at a specific point around the road. Further, the street lamp, the electric pole, and the like may further include a speaker and / or a display. For example, a streetlight installed at the first location may have a speaker, and one or more advertisements may be reproduced through the speaker. In addition, an advertisement vehicle within a preset distance from the first point may receive one or more pieces of advertisement data from the advertisement management apparatus 300 in real time. Accordingly, when the advertisement vehicle passes the first point below the preset speed, the same advertisement can be reproduced simultaneously or sequentially through the speaker provided in the streetlight and the external speaker of the advertisement vehicle. That is, the same advertisement is simultaneously or sequentially reproduced through the devices provided in the advertisement vehicle and the surrounding streetlight, thereby enhancing the advertisement recognizing power of the nearby vehicles and the unspecified number of pedestrians.

Hereinafter, various embodiments of the advertisement providing method will be described. The following embodiments may be related to various methods for providing a user-tailored advertisement without interfering with the music of the vehicle owner and / or occupant.

In this specification, 'music' may be music received through a radio channel, a satellite channel, etc., music reproduced through a CD player inside the vehicle, or music provided from an external music server. Also, the 'broadcast' may be received through a radio channel, a satellite channel, or the like, and the broadcast may include music. In addition, the music and / or broadcast may be transmitted / received through communication between drivers of the advertisement vehicle.

The music or broadcast may be reproduced through an entertainment device in the vehicle, an infotainment device, or an application running on a portable terminal owned by the user. In addition, the music or broadcast may be reproduced through a vehicle interior and / or via an external audio device.

Also, in this specification, 'advertisement' may be one or more advertisements stored in the above-mentioned advertisement database in the vehicle, or may be one or more advertisements provided in real time from a server or an advertisement management device. Alternatively, the 'advertisement' may be transmitted from a peripheral advertisement vehicle within a predetermined distance from the target vehicle. For example, the target vehicle and one or more other advertising vehicles may be connected via a communication link as described above, and may transmit and receive one or more advertising data through inter-vehicle communication.

5 and 6 are diagrams for illustrating an exemplary method of providing an advertisement according to an embodiment of the present application. An advertisement providing method according to an embodiment of the present application may be a method for providing an advertisement at an appropriate time when music is being reproduced through a target vehicle internal apparatus. Hereinafter, for convenience of explanation, the case where music provided from the external music server M is reproduced through an application executed in a target vehicle internal apparatus, for example, an entertainment apparatus, an infotainment apparatus, or a portable terminal owned by the user It is assumed and explained. 5, the advertisement vehicle 200 can reproduce one or more music provided from the music server M through an application running on a driver-owned portable terminal, receives one or more advertisements from the advertisement server 100 can do. At this time, the music received from the external music server M in the internal apparatus of the target vehicle may be provided free or paid, and the music received from the external music server M may not include the advertisement have.

Referring to FIG. 6, an advertisement providing method according to an embodiment of the present application includes acquiring music reproduction information (S11), determining an end point of first music data being reproduced at a first point in time based on the music reproduction information (S12); acquiring advertisement data to be played back at a second time point at which the reproduction of the first music data ends based on the end point of the first music data (S13); (S14) transmitting a request to stop reproduction of the second music data and the advertisement data, transmitting a playback restart request to continuously reproduce the second music at a third point of time when the reproduction of the advertisement data ends ).

Each step may be performed in one or more modules of the server and / or vehicle described above. For example, each of the above steps may be performed by the advertisement management module 130 of the server 100. Alternatively, for example, the steps may be performed by the advertisement management module 240 and / or the control module 270 of the vehicle. Hereinafter, for convenience of description, it is assumed that each of the above steps is performed by the advertisement management module 140 of the server 100. Hereinafter, for convenience of description, one or more pieces of music are reproduced in real time on a target vehicle through a music application executed on a smart phone of a user will be described as an example. At this time, the smartphone of the user can be interlocked with the computer of the target vehicle, and the one or more music can be reproduced through the internal speaker of the target vehicle.

The advertisement management module 140 may acquire music reproduction information to be reproduced through a speaker or the like mounted on the target vehicle (S10).

That is, the advertisement management module 140 may request music reproduction information for the target vehicle. For example, the control module 270 of the target vehicle may acquire music reproduction information from the user's smartphone when the music reproduction information request is received from the advertisement management module 140. Alternatively, the control module 270 of the target vehicle may be downloaded from the smartphone of the user in advance to confirm the music playback information stored in the storage unit of the smartphone or the computer of the target vehicle.

The music reproduction information includes, for example, a music reproduction list, reproduction order information of one or more music data included in the music reproduction list, attribute information including title information, genre information, reproduction time information, Related information, and the like.

Accordingly, the control module 270 of the target vehicle may transmit the music reproduction information obtained from the user's smartphone to the server 100 through the communication module 210 described above.

The advertisement management module 140 can check the end point of the first music data being reproduced at the first point of time based on the music reproduction information obtained from the target vehicle (S12).

 That is, the advertisement management module 140 can confirm the end point of the first music data being reproduced at the first point of time based on the music reproduction time information included in the music reproduction information obtained from the target vehicle. At this time, the first time point may be the time point when the music reproduction information is received from the target vehicle.

For example, if the advertisement management module 140 predicts that the reproduction of the first music data being reproduced at the first time point is expected to be completed within a predetermined time from the first time point, It is possible to further confirm the reproduction time information of the second music data to be reproduced. So that the server 100 can naturally insert and provide advertisements between music and music played on the target vehicle. In this case, the advertisement management module 140 can check the end time of the second music data based on the reproduction time information of the second music data.

Alternatively, for example, when the first music data being reproduced at the first time point is predicted to be finished after a predetermined time from the first time point, the advertisement module 140 determines that the first music data The end point of the first music data being reproduced at the first point of time can be confirmed based on the music reproduction time information.

The advertisement management module 140 may acquire the advertisement data to be played back at the second time point at which the reproduction of the first music data ends, based on the ending point of the first music data (S13).

In this case, the criteria for selecting advertisement data to be played back at the end of the first music data in the advertisement management module 140 may vary.

For example, the advertisement management module 140 may retrieve one or more pieces of advertisement data from the advertisement data base 120 in the server, the external server, or the external database. At this time, the advertisement management module 140 may select at least one of the advertisement data obtained from the advertisement database 120, the advertisement database 320, the external server, or the external database according to a preset reference have. The preset reference may include location information of the target vehicle, user preference information, user feedback information, traffic information, weather information, wait state information (e.g., fine dust figure information), real time traffic information, and the like. In addition, the preset reference may be a reference previously input by the driver of the target vehicle, and the priority of the reference may be set. The advertisement management module 140 may select advertisement data to be reproduced at a second time point based on one or more criteria. Alternatively, the advertisement management module 140 may select advertisement data to be reproduced at a second time point among the plurality of advertisement data in a random manner.

For example, if a priority for the location information of the target vehicle is set, the advertisement management module 140 may obtain one or more pieces of advertisement data based on the location information from the advertisement database 120. The location based advertisement may be an advertisement for goods or services within a predetermined distance range from the current position of the target vehicle. For example, the location-based advertisement may be a local advertisement related to a restaurant, a gas station, a coffee shop, a lodging facility, etc. located in an area within a predetermined distance from the current position of the target vehicle. At this time, the advertisement management module 140 can select arbitrary advertisement data in a random manner among the received local advertisements, or can select one of a plurality of advertisement data according to a priority order. For example, if a priority is set for the user preference information and a restaurant frequently visited by a user is located within a preset distance range from the current position of the target vehicle, An advertisement may be provided.

Also, for example, the advertisement management module 140 can select advertisement data using the user's preference information obtained from the user information collection module 130 described above. For example, the user information collection module 130 may store information on music, radio channels, etc. frequently heard by the drivers of the advertisement vehicle. At this time, the advertisement management module 140 may analyze the music information frequently heard by the drivers of the advertisement vehicle, and may select the advertisement data matching the genre of the frequently-listened music.

Meanwhile, the advertisement management module 140 may request the target vehicle to select and reproduce the advertisement data to be reproduced at the second time point. The target vehicle may select one of a plurality of advertisements stored in the advertisement database 220 in the vehicle. Alternatively, the target vehicle may select one of a plurality of advertisements received from the advertisement management apparatus 300. [

For example, the target vehicle may select at least one of the advertisement data in the vehicle 220 or the advertisement data received from the advertisement management device 300 according to a predetermined criterion. The preset reference may include location information of the target vehicle, user preference information, user feedback information, traffic information, weather information, and standby state information (e.g., fine dust figure information). In addition, the preset reference may be a reference previously input by the driver of the target vehicle, and the priority of the reference may be set. The advertisement management module 140 may select advertisement data to be reproduced at a second time point based on one or more criteria. Alternatively, the advertisement management module 140 may select advertisement data to be reproduced at a second time point among the plurality of advertisement data in a random manner. The advertisement selection method performed in the target vehicle may be the same as the method performed in the advertisement management module 140 described above.

The advertisement management module 140 may transmit the request to stop the reproduction of the second music to be reproduced at the second time point and the advertisement data (S16).

That is, the advertisement management module 140 may transmit a request to stop the reproduction of the second music data to be reproduced at the second time point to the target vehicle when the one or more pieces of advertisement data selected in step S14 are transmitted. For example, the reproduction stop request may be a command for instructing to temporarily stop the reproduction of the second music data to be reproduced at the second time point after the reproduction of the first music data. At this time, the playback stop request and the advertisement data may be transmitted simultaneously or sequentially.

The advertisement management module 140 may transmit a playback resume request to continuously reproduce the second music at a third point of time when the reproduction of the advertisement data ends (S18).

That is, in step S16, the advertisement management module 140 may transmit the request to stop the playback of the second music data, or may transmit the playback restart request sequentially or sequentially. The playback resume request may be a command for instructing playback of the second music data at a third time point at which playback of the advertisement data ends.

Therefore, according to the advertisement providing method according to the embodiment of the present application, it is possible to provide the advertisement without interrupting the music playback while the user is listening by naturally providing the advertisement by inserting the advertisement between the music playlists of the user. Further, the user can insert and provide the advertisement naturally between the music playbacks that the user is listening to, thereby improving the attractiveness of the consumer to the advertisement.

Meanwhile, the interval at which the advertisement data is inserted between music playlists can be set in advance by the user. The advertisement data may be inserted every predetermined number of play lists, for example, at predetermined time intervals.

7 is a flowchart illustrating an advertisement providing method according to another embodiment of the present application. The advertisement providing method according to an embodiment of the present application may be a method for providing an optimal advertisement at a proper time when music is being reproduced through a target vehicle internal apparatus. Hereinafter, the case where the music provided from the external music server M is reproduced through an application executed in the target vehicle internal apparatus, for example, an entertainment apparatus, an infotainment apparatus, or a portable terminal owned by the user It is assumed and explained. At this time, the music received from the external server in the target vehicle internal apparatus may be provided free or paid, and the music received from the external server may not include the advertisement.

Referring to FIG. 7, an advertisement providing method according to an embodiment of the present application includes acquiring music reproduction information (S20), determining an ending point of first music data being reproduced at a first point of time based on the music reproduction information, A step (S24) of searching for advertisement data having an attribute matching the genre information of the first music data, a step (S24) of checking the genre information of the second music data, Transmitting the advertisement data (S26), and transmitting a playback resume request to continuously reproduce the second music at a third point of time when the reproduction of the advertisement data ends (S28).

Each step may be performed in one or more modules of the server and / or vehicle described above. For example, each of the above steps may be performed by the advertisement management module 140 of the server 100. Alternatively, for example, the steps may be performed by the advertisement management module 240 and / or the control module 270 of the vehicle. Hereinafter, for convenience of description, it is assumed that each of the above steps is performed by the advertisement management module 140 of the server 100. Hereinafter, for convenience of description, one or more pieces of music are reproduced in real time on a target vehicle through a music application executed on a smart phone of a user will be described as an example. At this time, the smartphone of the user can be interlocked with the computer of the target vehicle, and the one or more music can be reproduced through the internal speaker of the target vehicle.

The advertisement management module 140 may acquire music reproduction information to be reproduced through a speaker or the like mounted on the target vehicle (S20).

That is, the advertisement management module 140 may request music reproduction information for the target vehicle. For example, the control module 270 of the target vehicle may acquire music reproduction information from the user's smartphone when the music reproduction information request is received from the advertisement management module 140. Alternatively, the control module 270 of the target vehicle may be downloaded from the smartphone of the user in advance to confirm the music playback information stored in the storage unit of the smartphone or the computer of the target vehicle.

The music reproduction information includes, for example, a music reproduction list, reproduction order information of one or more music data included in the music reproduction list, attribute information including title information, genre information, reproduction time information, Related information, and the like.

Accordingly, the control module 270 of the target vehicle may transmit the music reproduction information obtained from the user's smartphone to the server 100 through the communication module 210 described above.

The advertisement management module 140 can check the end point and the genre information of the first music data being reproduced at the first point of time based on the music reproduction information obtained from the target vehicle (S22).

 That is, the advertisement management module 140 can confirm the end point of the first music data being reproduced at the first point of time based on the music reproduction time information included in the music reproduction information obtained from the target vehicle. At this time, the first time point may be the time point when the music reproduction information is received from the target vehicle.

For example, when the first music data being reproduced at the first time point is predicted to be finished within a predetermined time from the first time point, the advertisement management module 140 determines that the first music data to be reproduced next to the first music data 2 can further confirm the reproduction time information of the music data. So that the server 100 can naturally insert and provide advertisements between music and music played on the target vehicle. In this case, the advertisement management module 140 can check the end time of the second music data based on the reproduction time information of the second music data.

Alternatively, for example, if the first music data being reproduced at the first time point is predicted to end after a predetermined time from the first time point, the advertisement management module 140 may include the first music data The end point of the first music data being reproduced at the first point of time can be confirmed based on the music reproduction time information.

Also, the advertisement management module 140 can further check the genre information of the first music data based on the music reproduction information obtained from the target vehicle. So that the user can more naturally insert and provide the advertisement between the music playlists of the user by selecting the advertisement data corresponding to the attribute of the music being listened to. The genre information may include, for example, classic, jazz, rock, hiphop, and the like.

The advertisement management module 140 may search for advertisement data having an attribute matching the genre information of the first music data (S24).

That is, the advertisement management module 140 can check the genre information of the first music data in step S22, and can select advertisement data having an attribute matching the genre information. The attribute of the advertisement matched with the genre information may be, for example, a quiet advertisement, a light advertisement, or the like. At this time, each advertisement data provided from the advertisement database may include attribute information of the advertisement matching the genre of music data.

For example, if the genre of the first music data is determined to belong to the first genre from the attribute information of the first music data, the advertisement management module 140 may classify, for example, classic, jazz, Music, etc., it is possible to select the subtle advertisement data corresponding to the first genre. Alternatively, for example, if the genre of the first music data is determined to belong to the second genre from the attribute information of the first music data, the advertisement management module 140 may, for example, hiphop) music, etc., it is possible to select lighter advertisement data corresponding to the second genre.

Meanwhile, when a plurality of pieces of advertisement data matching the genre information of the first music data are searched, the advertisement management module 140 can select an appropriate advertisement by applying the advertisement selection method described with reference to FIG. 6 in the same way .

The advertisement management module 140 may transmit the request to stop the reproduction of the second music to be reproduced at the second time point and the advertisement data at step S26.

That is, the advertisement management module 140 may transmit a request to stop the reproduction of the second music data to be reproduced at the second time point to the target vehicle when the one or more pieces of advertisement data selected in step S24 is transmitted. For example, the reproduction stop request may be a command for instructing to temporarily stop the reproduction of the second music data to be reproduced at the second time point after the reproduction of the first music data. At this time, the playback stop request and the advertisement data may be transmitted simultaneously or sequentially.

The advertisement management module 140 may transmit a playback resume request to continuously reproduce the second music at a third point of time when the reproduction of the advertisement data ends (S28).

That is, the advertisement management module 140 may transmit the request to stop the playback of the second music data at the same time as the request to stop the playback of the second music data in step S26. The playback resume request may be a command for instructing playback of the second music data at a third time point at which playback of the advertisement data ends.

Meanwhile, the interval at which the advertisement data is inserted between music playlists can be set in advance by the user. The advertisement data may be inserted every predetermined number of play lists, for example, at predetermined time intervals.

In the above-described embodiments, when the driver listens to one or more advertisements within the target vehicle, a predetermined reward according to a preset standard may be paid. In addition, when the at least one advertisement is received from another advertisement vehicle in the vicinity of the target vehicle, a predetermined reward may also be paid for the vehicle.

Here, the reward may be provided as compensation for the advertising activity of the advertisement vehicle. For example, the reward may include all forms that can be converted to economic benefits to a driver of a point, cache, commodity or other advertising vehicle. At this time, the reward may be paid in the form of a reserve for each driver of each advertisement vehicle at the end of the operation. Alternatively, the reward may be calculated in units of days, weeks, or months, and may be collectively paid. The reward rate according to a particular advertising activity may be a value pre-set by the user.

Further, the criteria for calculating the reward to be paid to each advertisement vehicle may vary.

For example, the user management module 150 may calculate a reward based on the number of times the advertisement plays through the inside of the advertisement vehicle, the advertisement reproduction time, and the like. At this time, the reward rate may be set differently depending on the characteristics of each advertisement.

Alternatively, for example, the user management module 150 may calculate a reward based on the location data of the advertisement vehicle. That is, the user management module 150 may calculate a reward based on the total distance traveled while the advertisement vehicle reproduces the advertisement through the internal and / or external device. At this time, the reward rate may be set differently for a predetermined specific road and a specific point.

Or, for example, additional rewards may be awarded based on user feedback on the goods / services included in each advertisement. For example, an additional reward may be paid if the driver is found to have visited the S gas station within the driving route in accordance with the "S gas station advertisement ". Alternatively, for example, when the driver repeatedly inputs a specific keyword presented from the advertiser through the internal microphone by voice, an additional reward may be paid. At this time, if the advertisement is data transmitted from a neighboring vehicle, a predetermined reward may be paid for the vehicle.

At this time, the reward rate to be paid to each advertisement vehicle can be flexibly adjusted. For example, depending on the specific area, the specific road, the specific day of the week, the specific time, and may be preset by the user. Or, for example, the reward may be adjusted according to the rating score for each advertising vehicle.

Therefore, according to the advertisement providing method according to the embodiments of the present application, it is possible to provide the advertisement without interfering with the music reproduction while the user is listening by naturally providing the advertisement by inserting the advertisement between the music playlists of the user. Further, the user can insert and provide the advertisement naturally between the music playbacks that the user is listening to, thereby improving the attractiveness of the consumer to the advertisement.

In addition, according to the advertisement providing method according to the embodiments of the present application, it is possible to increase participation in the advertisement activity by paying the appropriate rewards corresponding to the advertisement listening and / or delivery to each advertisement vehicle.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

100: Server
200: vehicle
300: Ad management device
110, 210, 310: communication module
120, 220, 320: an advertisement database
130, 230, 330: user information collection module
140, 240, 340: an advertisement management module
150: User management module
250: Sensor module
260: GPS module
270: Control module

Claims (20)

A method for inserting and providing an advertisement between music provided from an external server,
Obtaining music reproduction information to be reproduced in the target vehicle;
Confirming an ending point of the first music data being reproduced at a first point of time based on the music reproduction information;
Acquiring advertisement data to be played back at a second time point at which reproduction of the first music data ends based on an ending point of the first music data; And
Transmitting a request to stop reproduction of second music data to be reproduced at the second time point and the advertisement data; Containing
Ad serving method.
The method according to claim 1,
Wherein the music reproduction information includes at least one of a music reproduction list, reproduction order information, attribute information of each music data included in the music reproduction list, and information related to a user's preference
Ad serving method.
The method according to claim 1,
And further confirms the reproduction time information of the first music data to be reproduced next to the first music data when it is predicted that the reproduction of the first music data is to be finished within a predetermined time from the first time point
Ad serving method.
The method according to claim 1,
Wherein the step of acquiring advertisement data to be reproduced at the second time point comprises:
And the advertisement data to be reproduced at the second time point is selected according to a preset criterion.
Ad serving method.
5. The method of claim 4,
Wherein the predetermined reference includes at least one of position information of the target vehicle, user preference information, user feedback information, traffic information, and weather information
Ad serving method.
6. The method of claim 5,
Characterized in that priority is given by the user to the one or more preset criteria
Ad serving method.
3. The method of claim 2,
And that the advertisement data to be reproduced at the second time point is selected based on the music reproduction information
Ad serving method.
The method according to claim 1,
Wherein the advertisement data is inserted between the music play lists at predetermined intervals
Ad serving method.
The method according to claim 1,
And transmitting a playback resume request to continuously reproduce the second music at a third time point at which reproduction of the advertisement data ends
Ad serving method.
A method for inserting and providing an advertisement between music provided from an external server,
Obtaining music reproduction information to be reproduced in the target vehicle;
Confirming the ending time and genre information of the first music data being reproduced at the first time point based on the music reproduction information;
Searching for advertisement data having an attribute matching the genre information of the first music data;
Acquiring advertisement data to be played back at a second time point at which reproduction of the first music data ends based on an ending point of the first music data; And
Transmitting a request to stop reproduction of second music data to be reproduced at the second time point and the advertisement data; Containing
Ad serving method.
11. The method of claim 10,
Wherein the music reproduction information includes at least one of a music reproduction list, reproduction order information, attribute information of each music data included in the music reproduction list, and information related to a user's preference
Ad serving method.
12. The method of claim 11,
When the genre of the first music data is identified as belonging to the first genre from the attribute information of the first music data, the advertisement data having the attribute corresponding to the first genre is selected,
When the genre of the first music data is confirmed to belong to the second genre from the attribute information of the first music data, the advertisement data having the attribute corresponding to the second genre is selected
Ad serving method.
13. The method of claim 12,
If a plurality of pieces of advertisement data having attributes corresponding to the first genre or the second genre exist,
And one piece of advertisement data is selected according to a preset reference
Ad serving method.
14. The method of claim 13,
Wherein the predetermined reference includes at least one of position information of the target vehicle, user preference information, user feedback information, traffic information, and weather information
Ad serving method.
15. The method of claim 14,
Characterized in that priority is given by the user to the one or more preset criteria
Ad serving method.
13. The method of claim 12,
Wherein the advertisement data includes attribute information corresponding to the first genre or the second genre
Ad serving method.
13. The method of claim 12,
Wherein the advertisement data includes attribute information corresponding to the first genre or the second genre
Ad serving method.
11. The method of claim 10,
And transmitting a playback resume request to continuously reproduce the second music at a third time point at which reproduction of the advertisement data ends
Ad serving method.
11. The method according to claim 1 or 10,
A reward is paid for the advertisement vehicle on the basis of at least one of the number of times the advertisement is reproduced in the target vehicle and the advertisement reproduction time
Ad serving method.
20. The method of claim 19,
And reward is paid for both the target vehicle and the other advertisement vehicle when the advertisement data is received from another advertisement vehicle
Ad serving method.

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