CN108563758B - User quantity measuring and calculating method, device, equipment and storage medium - Google Patents
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Abstract
The embodiment of the invention discloses a method, a device, equipment and a storage medium for measuring and calculating user quantity. The method comprises the following steps: acquiring the user number proportion of a target application program relative to a reference application program, wherein the types of the target application program and the reference application program are the same; obtaining the number of users of the reference application program in the target region according to the total number of users of the reference application program in the operating region and the active proportion of the target region in the operating region; and obtaining the number of the users of the target application program in the target area according to the number of the users of the reference application program in the target area and the proportion of the number of the users. The method provided by the embodiment of the invention can be used for measuring and calculating the number of the users of the application program without the help of user information.
Description
Technical Field
The embodiment of the invention relates to the technical field of internet, in particular to a method, a device, equipment and a storage medium for measuring and calculating user quantity.
Background
An application refers to a computer program for performing one or more specific tasks, which is run in a user mode, which can interact with a user, and which has a visual user interface. With the rapid development of the mobile internet, various application programs have been promoted. The number of users using an application is an important index for evaluating the performance and value of the application. The number of users of an application program has a different geographical distribution, that is, the user data of the same application program is often different in different regions, so that it is necessary to obtain the number of users of the application program in different regions.
Currently, when acquiring the number of users of an application program in a region, there are generally the following methods: counting the number of users of the application program in the region according to the registered user information of the application program; or, the number of users is counted according to the user information using the application program through the server corresponding to the application program in the region.
However, in some areas where the market is not fully developed, if the application is to be popularized to these areas, how to measure and calculate the user data of the target market by a technical means to obtain relatively accurate measurement data to facilitate the company to allocate resources is a technical problem to be solved.
Disclosure of Invention
The embodiment of the invention provides a method, a device, equipment and a storage medium for measuring and calculating the user quantity, which are used for measuring and calculating the user quantity of an application program without the help of user information.
In a first aspect, an embodiment of the present invention provides a method for measuring and calculating a user quantity, including:
acquiring the user number proportion of a target application program relative to a reference application program, wherein the types of the target application program and the reference application program are the same;
obtaining the number of users of the reference application program in the target region according to the total number of users of the reference application program in the operating region and the active proportion of the target region in the operating region;
and obtaining the number of the users of the target application program in the target area according to the number of the users of the reference application program in the target area and the proportion of the number of the users.
In a second aspect, an embodiment of the present invention further provides a device for measuring and calculating a user quantity, including:
the device comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring the user quantity proportion of a target application program relative to a reference application program, and the types of the target application program and the reference application program are the same;
the first measuring and calculating module is used for obtaining the number of the users of the reference application program in the target area according to the total number of the users of the reference application program in the operating area and the active proportion of the target area in the operating area;
and the second measuring and calculating module is used for obtaining the user number of the target application program in the target area according to the user number of the reference application program in the target area and the user number proportion.
In a third aspect, an embodiment of the present invention further provides an electronic device, where the electronic device includes:
one or more processors;
a memory for storing one or more programs,
when the one or more programs are executed by the one or more processors, the one or more processors implement the method for user quantity estimation according to any of the embodiments.
In a fourth aspect, an embodiment of the present invention further provides a computer-readable storage medium, on which a computer program is stored, where the computer program is executed by a processor to implement the method for measuring and calculating the user quantity according to any embodiment.
According to the technical scheme of the embodiment of the invention, the proportion of the number of users of the target application program relative to the reference application program with the same type as the target application program is obtained, the user data of the two application programs are fully utilized, and a proportion standard is provided for the proportion of the number of users of the target application program and the reference application program in a target area; the number of the users of the reference application program in the target area is obtained according to the total number of the users of the reference application program in the operating area and the active proportion of the target area in the operating area, so that the number of the users of the target application program in the subdivided area is measured under the condition that the total number of the users is known; and then, the number of the users of the target application program in the target area is successfully calculated according to the number of the users of the reference application program in the target area and the user number ratio and the benchmarking ratio standard without actually using the user information of the target application program according to the target area, so that the technical problem of how to measure and calculate the number of the users under the condition of no user information in the prior art is solved, and the technical effect of successfully measuring and calculating the number of the users without the help of the user information is achieved.
Drawings
Fig. 1 is a flowchart of a method for measuring and calculating a user amount according to an embodiment of the present invention;
fig. 2 is a flowchart of a method for measuring and calculating the number of users according to a second embodiment of the present invention;
fig. 3 is a schematic structural diagram of a user quantity measuring and calculating device according to a third embodiment of the present invention;
fig. 4 is a schematic structural diagram of an electronic device according to a fourth embodiment of the present invention.
Detailed Description
The present invention will be described in further detail with reference to the accompanying drawings and examples. It is to be understood that the specific embodiments described herein are merely illustrative of the invention and are not limiting of the invention. It should be further noted that, for the convenience of description, only some of the structures related to the present invention are shown in the drawings, not all of the structures.
Example one
Fig. 1 is a flowchart of a method for measuring and calculating user quantity according to an embodiment of the present invention, where the embodiment is applicable to measuring and calculating the user quantity of a target area without using user information of the target application in the target area, and the method may be executed by a device for measuring and calculating user quantity, where the device may be composed of hardware and/or software, and may be generally integrated in an electronic device, and specifically includes the following steps:
s110, obtaining the user number proportion of the target application program relative to the reference application program, wherein the types of the target application program and the reference application program are the same.
In order to obtain the number of users of the target application program in the target area, the reference application program is introduced as a reference. The reference application program runs in the target region, and the type of the reference application program is the same as that of the target application program. Optionally, the same type includes the same application type and/or the same user type. For example, the types of the reference application and the target application are both online shopping classes, or the types of the users of the reference application and the target application are both mother and infant, that is, the user of the reference application can infiltrate into the target application.
In one example, the target application is a game live APP and the reference application is a show live APP, both of which are live APPs. The target area is assumed to be countries in south-east Asia, wherein the countries in south-east Asia run live game APP, but do not run live game APP, and user data of the live game APP in the countries in south-east Asia cannot be obtained.
The ratio of the number of users of the target application to the number of users of the reference application is a ratio of the number of users of the target application to the number of users of the reference application in an area where the target application and the reference application are simultaneously running.
In an alternative embodiment, obtaining the ratio of the number of users of the target application relative to the reference application comprises the following three steps:
the first step is as follows: a reference region in which a target application and a reference application are simultaneously running is acquired. Optionally, the reference region is china running live game APP and live show APP simultaneously.
The second step is that: and acquiring the number of users of the target application program in the reference region and the number of users of the reference application program in the reference region.
Optionally, the number of users in china for live game APP and the number of users in china for live show APP are obtained from an official data statistics body or an application program operation department.
The third step: and calculating the user number ratio of the target application program relative to the reference application program according to the user number of the target application program in the reference region and the user number of the reference application program in the reference region.
In an example, the number of users in china for the live game APP is assumed to be 100 ten thousand, and the number of users in china for the show live APP is assumed to be 50 ten thousand, so that the ratio of the number of users in the live game APP to the number of users in the show live APP is 2: 1, and assume that in the target area, the ratio of the number of users of the live game APP to the live show APP is also 2: 1.
and S120, obtaining the number of the users of the reference application program in the target area according to the total number of the users of the reference application program in the running area and the active proportion of the target area in the running area.
In this embodiment, the number of users in the target area for the reference application is limited by the data statistics capability of the target area. If the target region is difficult to provide the number of users of the reference application program, the number of users of the reference application program in the target region can be obtained according to the total number of users of the reference application program in the running region and the active proportion of the target region in the running region.
It should be noted that, the operation of the embodiment of the present invention, in addition to the application program being executed on the terminal device, may also mean that the application program is put on shelf in the corresponding application store and is allowed to be downloaded publicly.
The region of operation of the reference application may be a major country or region of the world, with the target region within the region of operation. The number of users may be embodied as a daily active user number (abbreviated as daily activity), a monthly active user number (abbreviated as monthly activity), a weekly active user number (abbreviated as weekly activity), and the like.
The active proportion of the target area in the operating area refers to the active proportion of the target area in the operating area for the reference application program, and the active proportion represents the activity of the target area in the operating area. Based on the user number of the reference application program in the target region, the total user number of the reference application program in the running region is multiplied by the active proportion, and the user number of the reference application program in the target region is obtained.
And S130, obtaining the number of the users of the target application program in the target area according to the number of the users of the reference application program in the target area and the proportion of the number of the users.
In the present embodiment, it is assumed that, in the target area, the ratio of the number of users of the target application to the number of users of the reference application is the same as the ratio of the number of users in S110. Further, the number of users of the reference application program in the target area can be multiplied by the user number proportion, and the number of users of the target application program in the target area can be obtained.
Following the above example, in china, the ratio of the number of users of the live game APP to the live show APP is 2: 1, live APP Xiu in south-east Asia daily is DauiI is 1, 2, …, N, where N is the number of countries in southeast asia as the target area, and N is a natural number, e.g., 3, 5, 7, etc.; i is the national numberLet i ═ 1 denote burma, i ═ 2 denote thailand, and i ═ 3 denote cambodia. Then, the number of users of the game live APP in the countries of south east Asia is
After the number of users of the target application program in the target area is obtained, if the number of users is larger than the number threshold, the size of the users in the target area is large, and the performance and the value of the target application program in the target area can be evaluated to be excellent. And if the number of the users is less than or equal to the number threshold, the target area user scale is small, and the performance and the value of the target application program in the target area are evaluated to be poor. Of course, the number of users of the target application program in the target area may also be applied in various fields such as market decision, advertisement delivery, application program optimization, etc., and the present invention is not limited thereto.
It should be noted that S110 and S120 may be executed simultaneously, or may be executed sequentially, for example, S110 is executed first, and then S120 is executed; or executing S120 first and then executing S110.
According to the technical scheme of the embodiment of the invention, the proportion of the number of users of the target application program relative to the reference application program with the same type as the target application program is obtained, the user data of the two application programs are fully utilized, and a proportion standard is provided for the proportion of the number of users of the target application program and the reference application program in a target area; the number of the users of the reference application program in the target area is obtained according to the total number of the users of the reference application program in the operating area and the active proportion of the target area in the operating area, so that the number of the users of the target application program in the subdivided area is measured under the condition that the total number of the users is known; and then, the number of the users of the target application program in the target area is successfully calculated according to the number of the users of the reference application program in the target area and the user number ratio and the benchmarking ratio standard without actually using the user information of the target application program according to the target area, so that the technical problem of how to measure and calculate the number of the users under the condition of no user information in the prior art is solved, and the technical effect of successfully measuring and calculating the number of the users without the help of the user information is achieved.
Example two
The embodiment further optimizes the above embodiment, and fig. 2 is a flowchart of a method for measuring and calculating the user amount according to a second embodiment of the present invention. As shown in fig. 2, the method comprises the following steps:
s210, obtaining the user number proportion of the target application program relative to the reference application program, wherein the types of the target application program and the reference application program are the same.
S220, acquiring at least one proportion parameter, and determining the active proportion of the target area in the operating area according to the proportion parameter; the proportion parameters comprise: the ranking proportion of the target region in the running region aiming at the reference application program, the searching heat proportion of the target region in the running region aiming at the reference application program and the netizen weighted heat proportion of the target region in the running region aiming at the reference application program.
The method for acquiring the ranking proportion, the search popularity proportion and the netizen weighted popularity proportion is described as follows:
(1) the method for acquiring the ranking proportion of the target region in the running region for the reference application program comprises the following steps: determining the number of predicted users of the reference application program in the target region according to the ranking of the reference application program in the target region; and determining the ranking proportion of the target region in the running region according to the predicted user number of the reference application program in the target region and the total user number of the reference application program in the running region.
Among them, the ranking can be obtained from "all categories" of Google Play application market monitored by mobile application data analysis company (Sensor Tower). Generally, the higher the ranking, the greater the number of predicted users of the reference application in the target region; the further back the ranking, the smaller the number of predicted users of the reference application in the target locale. Based on this, the number of predicted users of the reference application in the target region can be derived from the ranking.
Specifically, the number of users of the mature application programs running in the target region and the ranking of the mature application programs in the target region are obtained; deducing the corresponding relation between the number of users and the ranking of the mature application program; and determining the number of predicted users of the reference application program in the target region according to the corresponding relation and the ranking of the reference application program in the target region. Wherein the mature application runs in the target locale and is of the same type as the reference application. The corresponding relationship between the ranking of the mature application and the number of users is assumed to be the same as the corresponding relationship between the ranking of the reference application and the number of users. The correspondence is a data model, such as a data regression model, of each country with the ranking as input and the number of users as output. And substituting the ranking of the reference application program in the target area into the mathematical model to obtain the number of the predicted users of the reference application program in the target area.
And after the number of the predicted users of the reference application program in the target region is obtained, determining the ranking proportion of the target region in the operating region according to the number of the predicted users of the reference application program in the target region and the total number of the users of the reference application program in the operating region.
For example, the total number of users of a live APP in a major country or region of the world is obtained from a relevant agency for the live APP. According to the formula
The ranking proportion of the countries in southeast Asia in the main countries or regions of the world is obtained. Wherein, RankDauiIs the predicted number of users of the live APP in south-east Asia, e.g., Rankdau1Number of predicted users RankDau in Thailand, 1200 people2Predicted number of users RankDau, Cambodia, 1000 people31500 people. AllDau is the total number of users, i.e. total daily lives, of the live APP of the show in the major countries or regions of the world, e.g. 20000 people. RankDauRatioiIs the ranking proportion of countries in south east asia in major countries or regions of the world, wherein,
(2) the method for acquiring the searching heat proportion of the target area in the running area aiming at the reference application program comprises the following steps: acquiring the search heat aiming at the reference application program in the running region and the search heat aiming at the reference application program in the target region through a search engine; and calculating the searching heat degree proportion of the target region in the running region aiming at the reference application program according to the searching heat degree aiming at the reference application program in the running region and the searching heat degree aiming at the reference application program of the target region.
The search heat may be a search heat value for a keyword referring to a name, a usage, a model number, and the like of the application.
In one example, keywords of Google Trend monitored show live APP are collected, Search is hotness in major countries or regions of the worldjJ is 1, 2, …, M, where M is the number of major countries or regions in the world, M is a natural number and is greater than N, e.g., 5, 7, 9, etc., and j is the serial number of the major countries or regions in the world. Calculating sum of search heat
And further calculating the search heat proportion of the countries in southeast Asia to the live APP of the show in the main countries or regions of the world:
it is assumed that the search heat can be represented by a number within 10. M5, j 1 for Burma, Burma Search heat Search18, j 2 indicates thailand, Search heat of thailand27, j-3, represents the Search heat Search of Cambodia, Cambodia38, j 4 denotes the Search heat of the united states49, j-5 represents the Search heat of china, chinese5When the result is 9, then
Furthermore, the search popularity ratios of the three countries in southeast Asia to the live broadcast APP in the 5 countries are respectively
(3) The method for acquiring the netizen weighted heat proportion of the target area in the running area aiming at the reference application program comprises the following steps: acquiring the netizen base number of a target area and the netizen base number of an operating area; calculating the netizen weighted heat of the target area aiming at the reference application program according to the netizen base number of the target area and the search heat of the target area aiming at the reference application program; calculating the netizen weighted heat of the running region aiming at the reference application program according to the netizen base number of the running region and the searching heat of the running region aiming at the reference application program; and calculating the netizen weighted heat proportion of the target area in the operating area aiming at the reference application program according to the netizen weighted heat of the target area aiming at the reference application program and the netizen weighted heat of the operating area aiming at the reference application program.
Optionally, Netzen is collected for a major country or region of the world, monitored by an Internet data center (Internet world stats)jJ 1, 2, …, M, and netpeople cardinality netzen in southeast asiaiI is 1, 2, …, N. Calculating netizen weighted heat Netzencearch of main countries or regions of the worldj＝Searchj*NetizenjJ is 1, 2, …, M. Similarly, the netizen weighted heat Netzencearch of the countries of southeast Asia is calculatedi＝Searchi*NetizeniI is 1, 2, …, N. And further calculating the netizen weighted heat proportion of China in southeast Asia in main countries or regions of the world aiming at live broadcasting APP in the show field:
following the example above, the Netizen cardinality Netizen of Mymar1Nenetien base Netizen, Thailand, 5000 people2Netizen cardinal number Netizen of 5500 people, cambodia3Netpeople base of the united states, 6000 people, Netizen410000 people, netpeople base of china, Netizen515000 people, the netizen-weighted heat of Burma is Netizensearch15000 x 8 40000, the netizen weighted enthusiasm in thailand is NetizenSearch2＝5500*7＝38500, netunder search weighted enthusiasm of Cambodia36000 x 8 x 48000, net weighted heat of america is NetizenSearch410000 × 9 ═ 90000, the netizen-weighted heat rating of china is NetizenSearch515000 × 9 — 135000. Further, the netizen-weighted heat proportion of Burma
Weighted popularity ratio for the netizens in thailand
Weighted heating proportion of netizens in Cambodia
Optionally, one, two or three proportion parameters of the ranking proportion, the searching popularity proportion and the netizen weighting popularity proportion are obtained, and the obtained proportion parameters are averaged to obtain the active proportion; or, the obtained proportion parameters are weighted and averaged to obtain the active proportion. For example, according to a formula
The active ratio is obtained. Wherein A, B, C is a weight, A, B, C can be any positive number.
Following the above example, assume that a is 2, B is 3, C is 1, and the activity ratio of Burma is
Active proportion of Thailand
Active ratio of Cambodia
And S230, obtaining the number of the users of the reference application program in the target area according to the total number of the users of the reference application program in the running area and the active proportion of the target area in the running area.
Optionally according to the formula Daui＝AllDau*MergedRatioiI-1, 2, …, N, the number of users of the show live APP in the countries of south-east asia, i.e. the daily lives of the show live APP in the countries of south-east asia. For example, live-on-live APP day-live Dau at Mymar120000 x 0.0455 x 910 person, live-show APP day life Dau in thailand220000 x 0.0199 x 398, a live show APP of daylive Dau, Cambodia320000 × 0.0484 ═ 968 people.
Further, the daily lives of the countries in southeast Asia are accumulated to obtain the total daily life of the live APP in southeast Asia of the show
A human.
S240, obtaining the number of the users of the target application program in the target area according to the number of the users of the reference application program in the target area and the proportion of the number of the users.
For example, the user number ratio is 2: 1, the number of users of game live APP in each country in south east Asia is
For example, the number of users in Burma for live APP game is
The number of users of people and game live APP in Thailand is
The number of users of people, game live APP in Cambodia is
A human.
Further, the total number of users of the live game APP in southeast Asia is
For example, live gaming APPs are in the three countries of southeast Asia Myanmar, Thailand, CambodiaThe total number of users at home is 4552.
In this embodiment, the active proportion of the target area in the operating area is obtained through the ranking proportion, the search heat proportion and the netizen weighted heat proportion of the target area in the operating area, and further, under the condition that the total number of users in the operating area is known, the number of users in subdivided countries or regions can be measured and calculated according to the active proportion.
EXAMPLE III
Fig. 3 is a schematic structural diagram of a user quantity measuring and calculating device according to a third embodiment of the present invention, as shown in fig. 3, the device includes: an acquisition module 31, a first reckoning module 32 and a second reckoning module 33.
And the obtaining module 31 is configured to obtain a user number ratio of the target application relative to the reference application, where the type of the target application is the same as that of the reference application.
The first calculation module 32 is configured to obtain the number of users of the reference application in the target area according to the total number of users of the reference application in the operating area and the active ratio of the target area in the operating area.
The second calculating module 33 is configured to obtain the number of users of the target application in the target area according to the number of users of the reference application in the target area and the ratio of the number of users.
According to the technical scheme of the embodiment, the proportion of the number of users of the target application program relative to the reference application program with the same type as the target application program is obtained, the user data of the two application programs are fully utilized, and a proportion standard is provided for the proportion of the number of users of the target application program and the reference application program in a target area; the number of the users of the reference application program in the target area is obtained according to the total number of the users of the reference application program in the operating area and the active proportion of the target area in the operating area, so that the number of the users of the target application program in the subdivided area is measured under the condition that the total number of the users is known; and then, the number of the users of the target application program in the target area is successfully calculated according to the number of the users of the reference application program in the target area and the user number ratio and the benchmarking ratio standard without actually using the user information of the target application program according to the target area, so that the technical problem of how to measure and calculate the number of the users under the condition of no user information in the prior art is solved, and the technical effect of successfully measuring and calculating the number of the users without the help of the user information is achieved.
In an optional embodiment, the obtaining module 31, when obtaining the user number ratio of the target application relative to the reference application, is specifically configured to: acquiring a reference area in which a target application program and a reference application program run simultaneously; acquiring the number of users of the target application program in the reference region and the number of users of the reference application program in the reference region; and calculating the user number ratio of the target application program relative to the reference application program according to the user number of the target application program in the reference region and the user number of the reference application program in the reference region.
In an alternative embodiment, the apparatus further comprises: and determining a module. The determining module is used for acquiring at least one proportion parameter and determining the active proportion of the target area in the operating area according to the proportion parameter; the proportion parameters comprise: the ranking proportion of the target region in the running region aiming at the reference application program, the searching heat proportion of the target region in the running region aiming at the reference application program and the netizen weighted heat proportion of the target region in the running region aiming at the reference application program.
In an optional embodiment, the determining module, when obtaining the ranking proportion of the target region in the running region for the reference application program, is specifically configured to: determining the number of predicted users of the reference application program in the target region according to the ranking of the reference application program in the target region; and determining the ranking proportion of the target region in the running region according to the predicted user number of the reference application program in the target region and the total user number of the reference application program in the running region.
In an alternative embodiment, the determining module, when determining the number of predicted users of the reference application in the target zone according to the ranking of the reference application in the target zone, is specifically configured to: acquiring the number of users of the mature application programs running in the target region and the ranking of the mature application programs in the target region; deducing the corresponding relation between the number of users and the ranking of the mature application program; and determining the number of predicted users of the reference application program in the target region according to the corresponding relation and the ranking of the reference application program in the target region.
In an optional embodiment, the determining module, when obtaining the search heat proportion of the target region in the running region for the reference application, is specifically configured to: acquiring the search heat aiming at the reference application program in the running region and the search heat aiming at the reference application program in the target region through a search engine; and calculating the searching heat degree proportion of the target region in the running region aiming at the reference application program according to the searching heat degree aiming at the reference application program in the running region and the searching heat degree aiming at the reference application program of the target region.
In an optional embodiment, the determining module, when obtaining the netizen weighted heat proportion of the target region in the running region for the reference application, is specifically configured to: acquiring the netizen base number of a target area and the netizen base number of an operating area; calculating the netizen weighted heat of the target area aiming at the reference application program according to the netizen base number of the target area and the search heat of the target area aiming at the reference application program; calculating the netizen weighted heat of the running region aiming at the reference application program according to the netizen base number of the running region and the searching heat of the running region aiming at the reference application program; and calculating the netizen weighted heat proportion of the target area in the operating area aiming at the reference application program according to the netizen weighted heat of the target area aiming at the reference application program and the netizen weighted heat of the operating area aiming at the reference application program.
The user quantity measuring and calculating device provided by the embodiment of the invention can execute the user quantity measuring and calculating method provided by any embodiment of the invention, and has the corresponding functional module and beneficial effect of the execution method.
Example four
Fig. 4 is a schematic structural diagram of an electronic device according to a fourth embodiment of the present invention, as shown in fig. 4, the electronic device includes a processor 40 and a memory 41; the number of the processors 40 in the electronic device may be one or more, and one processor 40 is taken as an example in fig. 4; the processor 40 and the memory 41 in the electronic device may be connected by a bus or other means, and the connection by the bus is exemplified in fig. 4.
The memory 41 serves as a computer-readable storage medium for storing software programs, computer-executable programs, and modules, such as program instructions or modules corresponding to the prediction of the number of potential users in the embodiment of the present invention (for example, the obtaining module 31, the first calculating module 32, and the second calculating module 33 in the user number calculating apparatus). The processor 40 executes various functional applications and data processing of the electronic device by executing software programs, instructions and modules stored in the memory 41, that is, the user quantity measuring and calculating method is realized.
The memory 41 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the terminal, and the like. Further, the memory 41 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, memory 41 may further include memory located remotely from processor 40, which may be connected to the electronic device through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
EXAMPLE five
An embodiment of the present invention further provides a computer-readable storage medium having a computer program stored thereon, where the computer-readable storage medium is used for executing a method for measuring and calculating a user amount when executed by a computer processor, and the method includes:
acquiring the user quantity proportion of a target application program relative to a reference application program, wherein the types of the target application program and the reference application program are the same;
obtaining the number of users of the reference application program in the target area according to the total number of users of the reference application program in the running area and the active proportion of the target area in the running area;
and obtaining the number of the users of the target application program in the target area according to the number of the users of the reference application program in the target area and the proportion of the number of the users.
Of course, the computer program provided by the embodiments of the present invention is not limited to the above method operations, and may also perform related operations in the method for measuring and calculating the number of users provided by any embodiment of the present invention.
From the above description of the embodiments, it is obvious for those skilled in the art that the present invention can be implemented by software and necessary general hardware, and certainly, can also be implemented by hardware, but the former is a better embodiment in many cases. Based on such understanding, the technical solutions of the present invention may be embodied in the form of a software product, which can be stored in a computer-readable storage medium, such as a floppy disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a FLASH Memory (FLASH), a hard disk or an optical disk of a computer, and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device) to execute the methods of the embodiments of the present invention.
It should be noted that, in the embodiment of the device for measuring and calculating the user amount, each unit and each module included in the embodiment are only divided according to the functional logic, but are not limited to the above division as long as the corresponding function can be realized; in addition, specific names of the functional units are only for convenience of distinguishing from each other, and are not used for limiting the protection scope of the present invention.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (10)
1. A method for measuring and calculating the number of users is characterized by comprising the following steps:
acquiring the user number proportion of a target application program relative to a reference application program, wherein the types of the target application program and the reference application program are the same;
obtaining the number of users of the reference application program in the target region according to the total number of users of the reference application program in the operating region and the active proportion of the target region in the operating region;
obtaining the number of users of the target application program in the target area according to the number of users of the reference application program in the target area and the user number proportion;
wherein the activity ratio characterizes an activity level of the target region in the operating region.
2. The method of claim 1, wherein obtaining the user number ratio of the target application relative to the reference application comprises:
acquiring a reference region in which the target application program and the reference application program run simultaneously;
acquiring the number of users of the target application program in the reference region and the number of users of the reference application program in the reference region;
and calculating the user number proportion of the target application program relative to the reference application program according to the user number of the target application program in the reference region and the user number of the reference application program in the reference region.
3. The method of claim 1, wherein before deriving the number of users of the reference application in the target zone based on the total number of users of the reference application in its operating zone and the active ratio of the target zone in the operating zone, the method further comprises:
acquiring at least one proportion parameter, and determining the active proportion of a target area in the operating area according to the proportion parameter, wherein the method comprises the following steps: averaging at least one of said ratio parameters to obtain an active ratio;
the proportion parameters comprise: the ranking proportion of the target region in the running region for the reference application program, the searching heat proportion of the target region in the running region for the reference application program, and the netizen weighted heat proportion of the target region in the running region for the reference application program;
wherein the obtaining of the ranking proportion of the target region in the running region for the reference application program comprises:
determining the ranking proportion of the target area in the operating area according to the predicted user number of the reference application program in the target area and the total user number of the reference application program in the operating area;
acquiring the searching heat proportion of the target region in the running region for the reference application program, wherein the searching heat proportion comprises the following steps: determining the searching heat degree proportion of the target region in the running region according to the searching heat degree of the running region for the reference application program and the searching heat degree of the target region for the reference application program;
acquiring a netizen weighted heat proportion of the target region in the operating region for the reference application program, wherein the acquiring comprises the following steps:
and calculating the netizen weighted heat proportion of the target area in the operating area aiming at the reference application program according to the netizen base number of the target area, the target area and the searching heat of the operating area aiming at the reference application program.
4. The method of claim 3, wherein the obtaining the ranking ratio of the target zone to the reference application in the running zone comprises:
and determining the number of predicted users of the reference application program in the target region according to the ranking of the reference application program in the target region.
5. The method of claim 4, wherein determining the number of predicted users of the reference application at the target locale based on the ranking of the reference application at the target locale comprises:
acquiring the number of users of the mature application programs running in the target region and the ranking of the mature application programs in the target region;
deducing the corresponding relation between the number of the users of the mature application program and the ranking;
and determining the number of predicted users of the reference application program in the target region according to the corresponding relation and the ranking of the reference application program in the target region.
6. The method of claim 3, wherein the obtaining the search heat proportion of the target region in the running region for the reference application comprises:
acquiring the search heat degree aiming at the reference application program in the running region and the search heat degree aiming at the reference application program in the target region through a search engine;
and calculating the searching heat degree proportion of the target region in the running region for the reference application program according to the searching heat degree of the running region for the reference application program and the searching heat degree of the target region for the reference application program.
7. The method of claim 3, wherein the obtaining the netizen-weighted heat proportion of the target region in the running region for the reference application comprises:
acquiring the netizen base number of the target area and the netizen base number of the operating area;
calculating the netizen weighted heat of the target region aiming at the reference application program according to the netizen base number of the target region and the search heat of the target region aiming at the reference application program;
calculating the netizen weighted heat of the running region aiming at the reference application program according to the netizen base number of the running region and the searching heat of the running region aiming at the reference application program;
and calculating the netizen weighted heat ratio of the target area in the operating area for the reference application program according to the netizen weighted heat of the target area for the reference application program and the netizen weighted heat of the operating area for the reference application program.
8. A user amount measuring and calculating apparatus, comprising:
the device comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring the user quantity proportion of a target application program relative to a reference application program, and the types of the target application program and the reference application program are the same;
the first measuring and calculating module is used for obtaining the number of the users of the reference application program in the target area according to the total number of the users of the reference application program in the operating area and the active proportion of the target area in the operating area;
the second measuring and calculating module is used for obtaining the number of the users of the target application program in the target area according to the number of the users of the reference application program in the target area and the proportion of the number of the users;
wherein the activity ratio characterizes an activity level of the target region in the operating region.
9. An electronic device, characterized in that the electronic device comprises:
one or more processors;
a memory for storing one or more programs,
when executed by the one or more processors, cause the one or more processors to implement the user quantityfor method as recited in any of claims 1-7.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out a method for user quantity estimation according to any one of claims 1 to 7.
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