CN109257612B - Game live broadcast potential evaluation method and device, computer storage medium and server - Google Patents
Game live broadcast potential evaluation method and device, computer storage medium and server Download PDFInfo
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/21—Server components or server architectures
- H04N21/218—Source of audio or video content, e.g. local disk arrays
- H04N21/2187—Live feed
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- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4662—Learning process for intelligent management, e.g. learning user preferences for recommending movies characterized by learning algorithms
- H04N21/4665—Learning process for intelligent management, e.g. learning user preferences for recommending movies characterized by learning algorithms involving classification methods, e.g. Decision trees
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
- H04N21/466—Learning process for intelligent management, e.g. learning user preferences for recommending movies
- H04N21/4667—Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
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- H—ELECTRICITY
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4781—Games
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- H—ELECTRICITY
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- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
- H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
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Abstract
The invention relates to the field of live broadcast data mining, in particular to a game live broadcast potential evaluation method, a game live broadcast potential evaluation device, a computer storage medium and a server, wherein the method comprises the following steps: acquiring live broadcast data of a plurality of indexes after a game is online and live broadcast platform; normalizing the live broadcast data of each index to obtain a standard value of each index; acquiring a weight index of each index, and performing weighted average on the standard value and the weight index of each index to obtain the live broadcast potential value of the game; and evaluating the live broadcast potential of the game according to the live broadcast potential value. The method and the system can help the live broadcast platform system to efficiently evaluate the live broadcast effect and the live broadcast potential of the game live broadcast of different games.
Description
Technical Field
The invention relates to the field of live broadcast data mining, in particular to a game live broadcast potential evaluation method and device, a computer storage medium and a server.
Background
Along with the development of live platform, this segmentation field of live broadcast of recreation is also derived to the live platform, and the live broadcast of recreation not only can bring the flow for the live platform, can bring certain effect for propaganda, the exposure of a section recreation equally, and a plurality of segmentation fields of deriving on the live platform, the live platform need make statistics of the flow that each segmentation field brought for the live platform, and the live effect in each segmentation live field is appraised to development and resource allocation for the live platform provide good data basis. At present, when the live broadcast effect of a game, especially the live broadcast effect of a game newly on line of a live broadcast platform, is evaluated in a manual mode, the efficiency is low, the cost is high, and the game live broadcast effect cannot be comprehensively evaluated.
Disclosure of Invention
In order to overcome the technical problems, in particular to the problem that the prior art cannot simply and efficiently evaluate the live game effect, the following technical scheme is specially provided:
in a first aspect, the invention provides a game live broadcast potential evaluation method, which comprises the following steps:
acquiring live broadcast data of a plurality of indexes after a game is online and live broadcast platform;
normalizing the live broadcast data of each index to obtain a standard value of each index;
acquiring a weight index of each index, and performing weighted average on the standard value and the weight index of each index to obtain the live broadcast potential value of the game;
and evaluating the live broadcast potential of the game according to the live broadcast potential value.
Further, the calculation formula of the standard value is as follows:
I(A)＝log10(A+1)/log10(MAX +1), where i (a) represents a standard value of the index, a represents live data of the index, and MAX represents expected data of the index.
Further, before acquiring live broadcast data of a plurality of indexes after the game is online and live broadcast on the platform, the method further includes:
the characteristics of the game are obtained, and expected data of a plurality of indexes of the game are determined according to the characteristics of the game.
Further, the indexes comprise the number of broadcast anchor, the number of users, the user retention rate and the user barrage sending ratio; before the live broadcast data of a plurality of indexes after the game online live broadcast platform is obtained, the method further comprises the following steps:
the characteristics of the game are obtained, and a plurality of indexes of the game are determined according to the characteristics of the game.
Further, the evaluating the live broadcast potential of the game according to the live broadcast potential value comprises:
comparing the live broadcast potential value of the game with a plurality of preset reference ranges, determining the preset reference range to which the live broadcast potential value of the game belongs, and obtaining the live broadcast effect evaluation corresponding to the preset reference range.
Further, after obtaining the live broadcast effect evaluation corresponding to the preset reference range, the method further includes:
and acquiring the live broadcast effect evaluation of all games in a preset time period of the live broadcast platform, and pushing the live broadcast of the games to the user according to the live broadcast effect evaluation.
Further, the acquiring live broadcast data of a plurality of indexes after the game online live broadcast platform includes:
acquiring live broadcast data of a plurality of indexes of preset days from the day of the online live broadcast platform of the game.
In a second aspect, the present invention further provides a game live broadcast potential evaluation device, including:
an acquisition module: the system comprises a live broadcast data acquisition module, a live broadcast data storage module and a live broadcast data storage module, wherein the live broadcast data acquisition module is used for acquiring live broadcast data of a plurality of indexes after a game online live broadcast platform;
a normalization module: the device is used for carrying out normalization processing on the live broadcast data of each index to obtain a standard value of each index;
a weighted average module: the weight index of each index is obtained, and the standard value of each index and the weight index are weighted and averaged to obtain the live broadcast potential value of the game;
an evaluation module: for evaluating the live potential of the game according to the live potential value.
In a third aspect, the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the method for evaluating the live broadcast potential of a game is implemented.
In a third aspect, the present invention also provides a server comprising one or more processors, memory, one or more computer programs stored in the memory and configured to be executed by the one or more processors, the one or more computer programs being configured to perform the method for evaluating live game potential as described above.
Compared with the prior art, the invention has the following beneficial effects:
the invention obtains the live broadcast data of a plurality of indexes after the game is on-line and live broadcast platform, then carries out normalization processing on the live broadcast data of each index, changes the live broadcast data of each index into dimensionless data to obtain the standard value of each live broadcast, then carries out weighted average calculation on the standard value of each index of a game and the corresponding weight index according to the weight index of each index to obtain the live broadcast potential value of the game, and different indexes can reflect the live broadcast effect of the game in different degrees, by carrying out weighted average calculation on the standard values of the game indexes, each index can be differentiated, then evaluating the live broadcast potential of each game according to the obtained live broadcast potential value of each game, through a set of system and complete scheme, data indexes are established, and the live broadcast potential of the game is judged quickly and accurately.
Moreover, the invention classifies games according to the characteristics of the games, determines expected data of the same index of different games, and can obtain different standard values according to different expected data when the live broadcast data of a plurality of indexes of the games are subjected to normalization processing, thereby evaluating the live broadcast of the games at different levels in different stages of the live broadcast of the games.
Additional aspects and advantages of the invention will be set forth in part in the description which follows, and in part will be obvious from the description, or may be learned by practice of the invention.
Drawings
The foregoing and/or additional aspects and advantages of the present invention will become apparent and readily appreciated from the following description of the embodiments, taken in conjunction with the accompanying drawings of which:
FIG. 1 is a schematic flow chart of a game live broadcast potential evaluation method according to an embodiment of the present invention;
FIG. 2 is a schematic flow chart illustrating a game live broadcast potential evaluation method according to another embodiment of the present invention;
FIG. 3 is a schematic diagram of a game live potential evaluation apparatus according to an embodiment of the present invention;
fig. 4 is a schematic structural diagram of a server according to an embodiment of the present invention.
Detailed Description
Reference will now be made in detail to embodiments of the present invention, examples of which are illustrated in the accompanying drawings, wherein like or similar reference numerals refer to the same or similar elements or elements having the same or similar function throughout. The embodiments described below with reference to the drawings are illustrative only and should not be construed as limiting the invention.
As used herein, the singular forms "a", "an", "the" and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, or operations, but do not preclude the presence or addition of one or more other features, integers, steps, operations, or groups thereof.
It will be understood by those skilled in the art that, unless otherwise defined, all terms (including technical and scientific terms) used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. It will be further understood that terms, such as those defined in commonly used dictionaries, should be interpreted as having a meaning that is consistent with their meaning in the context of the prior art and will not be interpreted in an idealized or overly formal sense unless expressly so defined herein.
It will be appreciated by those skilled in the art that the terms "application," "computer program" and similar terms used herein refer to the same concepts known to those skilled in the art that refer to computer software electronically-adapted to be organized into a series of computer instructions and associated data sources. Unless otherwise specified, such nomenclature is not itself limited by the programming language class, level, or operating system or platform upon which it depends. Of course, such concepts are not limited to any type of terminal.
In one embodiment, the present invention provides a method for evaluating live game potential, as shown in fig. 1, the method includes:
s10: and acquiring live broadcast data of a plurality of indexes after the game is online and live broadcast platform.
Along with the development of the game live broadcast industry, games are gradually popularized and publicized through a live broadcast platform, the live broadcast platform attracts more traffic for the live broadcast platform through game live broadcast promotion, and after the game live broadcast platform is on line, the live broadcast effect of each game needs to be monitored so as to make quick and accurate judgment on whether the live broadcast of each game has enough development potential. In this embodiment, after the game is online and live broadcast platform, the live broadcast platform sets a promotion entry for the game, specifically, the live broadcast platform adds a live broadcast channel entry for a specified game in a "game" live broadcast column, the anchor can select a game to be live broadcast when creating a live broadcast room, the live broadcast room of the anchor will carry a corresponding game identifier and browse all live broadcast rooms for the game from the live broadcast channel entry corresponding to the game, for example, in the "game" live broadcast column of the live broadcast platform, the existing live broadcast channel entries of game a, game B, game C, etc. originally exist, the user can quickly browse the live broadcast room corresponding to the game from the live broadcast channel entries, in this embodiment, when a new game is online and live broadcast platform, the corresponding live broadcast channel entry can be added in the "game" column for the new game, then each index of the game live broadcast of each game is monitored, and acquiring live broadcast data of a plurality of indexes after each game is online.
S20: and normalizing the live broadcast data of each index to obtain a standard value of each index.
After acquiring live broadcast data of a plurality of indexes after the game is online, performing normalization processing on each item of live broadcast data, wherein the normalization processing of the data has the functions of: removing dimensions of each index to ensure that each obtained index has comparability; live broadcast data of each index is limited to a certain interval, so that the operation is more convenient and faster; meanwhile, the influence of abnormal data in the live broadcast data on subsequent calculation results is reduced to the minimum; and carrying out normalization processing on the live broadcast data of each index acquired by each game to obtain a standard value of each index.
S30: and acquiring the weight index of each index, and performing weighted average on the standard value and the weight index of each index to obtain the live broadcast potential value of the game.
After the standard value of each index of the live game is obtained, different indexes reflect different live broadcast effects, the contribution of each index to the evaluation of the live broadcast effect is unequal, namely the weight of the standard value of each index in the calculation of the live broadcast potential value is unequal.
S40: and evaluating the live broadcast potential of the game according to the live broadcast potential value.
After the live broadcast potential value of the game is obtained, the live broadcast potential of each game can be evaluated according to the live broadcast potential value of each game, so that the live broadcast of the game which has larger live broadcast development potential and is more popular with users can be screened out for the live broadcast platform.
In the embodiment, live broadcast data of a plurality of indexes after the game is online and live broadcast platform is acquired, then the live broadcast data of each index is normalized, the live broadcast data of each index is changed into dimensionless data, a standard value of each live broadcast is obtained, weighted average calculation is carried out on the standard value of each index of a game and the corresponding weight index according to the weight index of each index, the live broadcast potential value of the game is obtained, and different indexes can reflect the live broadcast effects of the game in different degrees, by carrying out weighted average calculation on the standard values of the game indexes, each index can be differentiated, then evaluating the live broadcast potential of each game according to the obtained live broadcast potential value of each game, through a set of system and complete scheme, data indexes are established, and the live broadcast potential of the game is judged quickly and accurately.
In an embodiment of the present invention, the calculation formula of the standard value is as follows:
I(A)＝log10(A+1)/log10(MAX +1), where i (a) represents a standard value of the index, a represents live data of the index, and MAX represents expected data of the index.
In this embodiment, a standard value corresponding to live broadcast data of each index of a game live broadcast is calculated through the above calculation formula, where i (a) represents the standard value of the index, a represents the live broadcast data of the index, and MAX represents expected data of the index, considering that the live broadcast data of each index in the game live broadcast is large, for example, the number of live barrages of the game live broadcast is in the order of ten million, in order to speed up convergence of data and improve the efficiency of evaluation of the game live broadcast, in this embodiment, the number of the live broadcast data of each index is converted by a base-10 logarithm, a large numerical value is quickly converted, and then compared with the numerical value after the expected data of the index is converted, the standard value of each index is determined.
Further, in an embodiment of the present invention, before the obtaining live broadcast data of a plurality of indexes after the game is online and live broadcast on the live broadcast platform, the method further includes:
the characteristics of the game are obtained, and expected data of a plurality of indexes of the game are determined according to the characteristics of the game.
For the live broadcast platform, the live broadcast of the game of different types has different characteristics, for example, the live broadcast platform has a higher importance degree for the game a, and has a lower importance degree for the game B, in this embodiment, before the live broadcast data of the indexes on the live broadcast platform on the game is acquired, the characteristics of the game are acquired, and then the expected data of the indexes of the game is determined according to the characteristics of the game, for example, the characteristics of the game are the important level of the game, the important level of the game a is S +, the important level of the game B is S +, the expected data of each index of the live broadcast of the game of different levels of the game are different, and when the expected data of the indexes of the live broadcast of the game of one type is higher, the live broadcast data required by the game indexes of the game of the type also needs to be higher to reflect the higher live broadcast potential of the game. In different development stages of the live broadcast platform, the considered important levels of the games are different, the live broadcasts of different games are treated differently by acquiring the characteristics of the games, the method can adapt to the development of the live broadcast platform in different time periods, and the game live broadcast potential evaluation method of the embodiment has higher flexibility.
Further, in an embodiment of the present invention, the index includes the number of broadcast anchor, the number of users, the user retention rate, and the user barrage sending ratio; before the live broadcast data of a plurality of indexes after the game online live broadcast platform is obtained, the method further comprises the following steps:
the characteristics of the game are obtained, and a plurality of indexes of the game are determined according to the characteristics of the game.
In this embodiment, the indexes include the number of broadcast anchor, the number of audience users, a user retention rate, a user barrage sending ratio, and the like; before acquiring live broadcast data of a plurality of indexes of a live broadcast platform on a game, live broadcast data of a plurality of indexes required to be acquired by live broadcast of games of different games needs to be determined, specifically, characteristics of the games are acquired, the indexes of the games are determined according to the characteristics of the games, the live broadcast of the games of different games is classified, evaluation of the live broadcast platform on the game in different time periods can be adapted, and flexibility of game live broadcast potential evaluation of the embodiment is kept. For example, when the counted game is only online and live broadcast for 2 months on the platform, the obtained indexes of the game live broadcast of the game comprise an index A, an index B and an index C; when the counted game is the game of 6 months on-line live broadcast platform, the obtained indexes of the game live broadcast of the game comprise an index A, an index B, an index C, an index D and an index E.
In an embodiment of the present invention, as shown in fig. 4, the evaluating the live broadcast potential of the game according to the live broadcast potential value includes:
s41: comparing the live broadcast potential value of the game with a plurality of preset reference ranges, determining the preset reference range to which the live broadcast potential value of the game belongs, and obtaining the live broadcast effect evaluation corresponding to the preset reference range.
In order to quantify the result of the live broadcast potential value specifically, in this embodiment, the live broadcast potential value has a plurality of preset reference ranges, after the live broadcast potential value of a game is obtained, the live broadcast potential value of the game is compared with the plurality of preset reference ranges, the preset reference ranges of the game are further determined, each preset reference range corresponds to a corresponding live broadcast effect evaluation, the live broadcast effect evaluation of the game live broadcast of the game can be obtained according to the determined preset reference range, and therefore the live broadcast effect of the game can be intuitively known. For example, the preset reference ranges include five preset reference ranges of more than 90 minutes, 80-90 minutes, 70-80 minutes, 60-70 minutes and 60 minutes, when the live broadcast potential value of the game live broadcast of the game is more than 90 minutes, the live broadcast effect evaluation of the game is S level, when the live broadcast potential value of the game live broadcast of the game is 80-90 minutes, the live broadcast effect evaluation of the game is A level, when the live broadcast potential value of the game live broadcast of the game is 70-80 minutes, the live broadcast effect evaluation of the game is B level, and the like.
In an embodiment of the present invention, after obtaining the live broadcast effect evaluation corresponding to the preset reference range, the method further includes:
and acquiring the live broadcast effect evaluation of all games in a preset time period of the live broadcast platform, and pushing the live broadcast of the games to the user according to the live broadcast effect evaluation.
After determining the live broadcast effect evaluation of the game, the live broadcast effect evaluation can be applied to other aspects of the live broadcast platform. For example, in the golden period of the live broadcast platform, a game live broadcast room corresponding to a game with slightly low live broadcast effect evaluation is pushed to the user, so that the game live broadcast of the games can grasp the golden period and develop; in the flat period of the live broadcast platform, the game live broadcast room corresponding to the game with higher live broadcast effect evaluation is pushed to the user, so that a certain user amount can be still kept in the time period.
In an embodiment of the present invention, the acquiring live broadcast data of a plurality of indexes after the game is online and live broadcast on the live broadcast platform includes:
acquiring live broadcast data of a plurality of indexes of preset days from the day of the online live broadcast platform of the game.
In this embodiment, when acquiring live broadcast data of a plurality of indexes after the online live broadcast platform of the game, it is necessary to unify time periods of data to be acquired, preferably, in this embodiment, live broadcast data of a plurality of indexes of preset days from the day of the online live broadcast platform of the game is acquired, so that on one hand, live broadcasts of games of different games can be classified, on the other hand, the acquisition amount of data can be quickly adjusted according to existing resources, and the efficiency of game live broadcast effect evaluation is ensured.
In another embodiment, as shown in fig. 3, the present invention provides a game live potential evaluation device, including:
the acquisition module 10: the system comprises a live broadcast data acquisition module, a live broadcast data storage module and a live broadcast data storage module, wherein the live broadcast data acquisition module is used for acquiring live broadcast data of a plurality of indexes after a game online live broadcast platform;
the normalization module 20: the device is used for carrying out normalization processing on the live broadcast data of each index to obtain a standard value of each index;
weighted average module 30: the weight index of each index is obtained, and the standard value of each index and the weight index are weighted and averaged to obtain the live broadcast potential value of the game;
the evaluation module 40: for evaluating the live potential of the game according to the live potential value.
After the game is online and live broadcast platform, the live broadcast effect of each game needs to be monitored so as to quickly and accurately judge whether the live broadcast of each game has enough development potential, in the embodiment, the acquisition module 10 monitors each index of each game and acquires live broadcast data of a plurality of indexes after each game is online and live broadcast platform; after the acquisition module 10 acquires live broadcast data of a plurality of indexes after the game is online, the normalization module 20 normalizes each item of live broadcast data to obtain a standard value of each index; different indexes reflect different live broadcast effects, the contribution of each index to the evaluation of the live broadcast effect is unequal, the weighted average module 30 obtains the weight index of each index before calculating the live broadcast potential value of a game, the more important the index with the larger weight value is, the more important the data is, then the weighted average is carried out on the standard value of each index and the weight index, and the live broadcast potential value of each game is calculated; the evaluation module 40 can evaluate the live broadcast potential of each game according to the live broadcast potential value of each game.
In an embodiment of the present invention, the calculation formula of the normalization value of each index calculated by the normalization module 20 is as follows:
I(A)＝log10(A+1)/log10(MAX +1), where i (a) represents a standard value of the index, a represents live data of the index, and MAX represents expected data of the index.
On the basis of the above embodiment, before the obtaining module 10 obtains the live broadcast data of the plurality of indexes after the game online live broadcast platform, the embodiment of the present invention further includes: the characteristics of the game are obtained, and expected data of a plurality of indexes of the game are determined according to the characteristics of the game.
According to one embodiment of the invention, the indexes comprise the number of broadcast anchor, the number of users, the user retention rate and the user barrage sending ratio; before the obtaining module 10 obtains the live broadcast data of a plurality of indexes after the game online live broadcast platform, the method further includes the following steps: the characteristics of the game are obtained, and a plurality of indexes of the game are determined according to the characteristics of the game.
In an embodiment of the present invention, the evaluating module 40 performs evaluating the live broadcast potential of the game according to the live broadcast potential value, including:
comparing the live broadcast potential value of the game with a plurality of preset reference ranges, determining the preset reference range to which the live broadcast potential value of the game belongs, and acquiring the live broadcast potential evaluation corresponding to the preset reference range.
In an embodiment of the invention, the apparatus further comprises:
a pushing module: the method is used for obtaining the live broadcast potential evaluation of all games in a preset time period of a live broadcast platform and pushing the live broadcast of the games to the user according to the live broadcast potential evaluation.
In an embodiment of the present invention, the acquiring module 10 executes live broadcast data acquiring a plurality of indexes after the game is online and live broadcast on the live broadcast platform, including:
acquiring live broadcast data of a plurality of indexes of preset days from the day of the online live broadcast platform of the game.
In another embodiment, the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the live game potential evaluation method described in the above embodiments. The computer-readable storage medium includes, but is not limited to, any type of disk including floppy disks, hard disks, optical disks, CD-ROMs, and magneto-optical disks, ROMs (Read-Only memories), RAMs (Random AcceSS memories), EPROMs (EraSable Programmable Read-Only memories), EEPROMs (Electrically EraSable Programmable Read-Only memories), flash memories, magnetic cards, or optical cards. That is, a storage device includes any medium that stores or transmits information in a form readable by a device (e.g., a computer, a cellular phone), and may be a read-only memory, a magnetic or optical disk, or the like.
The computer-readable storage medium provided by the embodiment of the invention can realize the acquisition of live broadcast data of a plurality of indexes after a game is online and live broadcast platform; normalizing the live broadcast data of each index to obtain a standard value of each index; acquiring a weight index of each index, and performing weighted average on the standard value and the weight index of each index to obtain the live broadcast potential value of the game; and evaluating the live broadcast potential of the game according to the live broadcast potential value. The live broadcast data of a plurality of indexes on a live broadcast platform of the game are obtained, then the live broadcast data of each index are normalized, the live broadcast data of each index are changed into dimensionless data, a standard value of each live broadcast is obtained, weighted average calculation is carried out on the standard value of each index of the game and the corresponding weight index according to the weight index of each index, the live broadcast potential value of the game is obtained, different indexes can reflect the live broadcast effect of the game in different degrees, by carrying out weighted average calculation on the standard values of the game indexes, each index can be differentiated, then evaluating the live broadcast potential of each game according to the obtained live broadcast potential value of each game, through a set of system and complete scheme, data indexes are established, and the live broadcast potential of the game is judged quickly and accurately. In addition, the computer-readable storage medium provided by the invention can also realize the classification of games according to the characteristics of the games, determine expected data of the same index of different games, and obtain different standard values according to different expected data when the live broadcast data of a plurality of indexes of the games are subjected to normalization processing, so that the live broadcast of the games can be evaluated in different levels at different stages of the live broadcast of the games.
The computer-readable storage medium provided by the embodiment of the present invention can implement the embodiment of the game live broadcast potential evaluation method, and for specific function implementation, reference is made to the description in the method embodiment, which is not repeated herein.
In addition, in another embodiment, the present invention further provides a server, as shown in fig. 4, the server includes a processor 403, a memory 405, an input unit 407, a display unit 409, and the like. Those skilled in the art will appreciate that the structural elements shown in fig. 4 do not constitute a limitation of all servers and may include more or fewer components than those shown, or some combination of components. The memory 405 may be used to store the computer program 401 and the functional modules, and the processor 403 executes the computer program 401 stored in the memory 405, thereby executing various functional applications of the device and data processing. The memory 405 may be an internal memory or an external memory, or include both internal and external memories. The memory may comprise read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), flash memory, or random access memory. The external memory may include a hard disk, a floppy disk, a ZIP disk, a usb-disk, a magnetic tape, etc. The disclosed memory includes, but is not limited to, these types of memory. The memory 405 disclosed herein is provided by way of example only and not by way of limitation.
The input unit 407 is used for receiving input of signals and receiving keywords input by a user. The input unit 407 may include a touch panel and other input devices. The touch panel can collect touch operations of a user on or near the touch panel (for example, operations of the user on or near the touch panel by using any suitable object or accessory such as a finger, a stylus and the like) and drive the corresponding connecting device according to a preset program; other input devices may include, but are not limited to, one or more of a physical keyboard, function keys (e.g., play control keys, switch keys, etc.), a trackball, a mouse, a joystick, and the like. The display unit 409 may be used to display information input by a user or information provided to a user and various menus of the computer device. The display unit 409 may take the form of a liquid crystal display, an organic light emitting diode, or the like. The processor 403 is a control center of the computer device, connects various parts of the entire computer using various interfaces and lines, and performs various functions and processes data by operating or executing software programs and/or modules stored in the memory 403 and calling data stored in the memory. The one or more processors 403 shown in fig. 4 can execute, implement, the functions of the acquisition module 10, the normalization module 20, the weighted average module 30, and the evaluation module 40 shown in fig. 3.
In one embodiment, the server includes one or more processors 403, and one or more memories 405, one or more computer programs 401, wherein the one or more computer programs 401 are stored in the memory 405 and configured to be executed by the one or more processors 403, and the one or more computer programs 401 are configured to perform the live game potential evaluation method of the above embodiments.
The server provided by the embodiment of the invention can acquire live broadcast data of a plurality of indexes after a game is online and live broadcast platform; normalizing the live broadcast data of each index to obtain a standard value of each index; acquiring a weight index of each index, and performing weighted average on the standard value and the weight index of each index to obtain the live broadcast potential value of the game; and evaluating the live broadcast potential of the game according to the live broadcast potential value. The live broadcast data of a plurality of indexes on a live broadcast platform of the game are obtained, then the live broadcast data of each index are normalized, the live broadcast data of each index are changed into dimensionless data, a standard value of each live broadcast is obtained, weighted average calculation is carried out on the standard value of each index of the game and the corresponding weight index according to the weight index of each index, the live broadcast potential value of the game is obtained, different indexes can reflect the live broadcast effect of the game in different degrees, by carrying out weighted average calculation on the standard values of the game indexes, each index can be differentiated, then evaluating the live broadcast potential of each game according to the obtained live broadcast potential value of each game, through a set of system and complete scheme, data indexes are established, and the live broadcast potential of the game is judged quickly and accurately. In addition, the server provided by the invention can classify the games according to the characteristics of the games, determine expected data of the same index of different games, and obtain different standard values according to different expected data when the live broadcast data of a plurality of indexes of the games are subjected to normalization processing, so that evaluation of different levels can be performed on the live broadcast of the games at different stages of the live broadcast of the games.
The server provided by the embodiment of the invention can implement the embodiment of the game live broadcast potential evaluation method provided by the embodiment of the invention, and for specific function implementation, reference is made to the description in the embodiment of the method, and details are not repeated here.
The foregoing is only a partial embodiment of the present invention, and it should be noted that, for those skilled in the art, various modifications and decorations can be made without departing from the principle of the present invention, and these modifications and decorations should also be regarded as the protection scope of the present invention.
Claims (8)
1. A game live broadcast potential evaluation method is characterized by comprising the following steps:
acquiring the characteristics of a game, and determining expected data of a plurality of indexes of the game according to the characteristics of the game;
acquiring live broadcast data of a plurality of indexes after a game is online and live broadcast platform;
each one is to beCarrying out normalization processing on the live broadcast data of each index to obtain a standard value of each index; the standard value is calculated by: i (A) ═ log10(A+1)/log10(MAX +1), where i (a) represents a standard value of the index, a represents live data of the index, and MAX represents expected data of the index;
acquiring a weight index of each index, and performing weighted average on the standard value and the weight index of each index to obtain the live broadcast potential value of the game;
and evaluating the live broadcast potential of the game according to the live broadcast potential value.
2. The method of claim 1, wherein the indicators include the number of broadcast anchor, the number of users, the user retention rate, and the user barrage sending ratio; before the live broadcast data of a plurality of indexes after the game online live broadcast platform is obtained, the method further comprises the following steps:
the characteristics of the game are obtained, and a plurality of indexes of the game are determined according to the characteristics of the game.
3. The method of claim 1, wherein the evaluating the live potential of the game according to the live potential value comprises:
comparing the live broadcast potential value of the game with a plurality of preset reference ranges, determining the preset reference range to which the live broadcast potential value of the game belongs, and obtaining the live broadcast effect evaluation corresponding to the preset reference range.
4. The method according to claim 3, wherein after obtaining the live broadcast effect evaluation corresponding to the preset reference range, the method further comprises:
and acquiring the live broadcast effect evaluation of all games in a preset time period of the live broadcast platform, and pushing the live broadcast of the games to the user according to the live broadcast effect evaluation.
5. The method of claim 1, wherein the obtaining live broadcast data of a plurality of indexes after the game is online and live broadcast on a live broadcast platform comprises:
acquiring live broadcast data of a plurality of indexes of preset days from the day of the online live broadcast platform of the game.
6. A game live broadcast potential evaluation device is characterized by comprising:
an acquisition module: the game system comprises a game database, a game control module and a game control module, wherein the game database is used for storing a plurality of game indexes; acquiring live broadcast data of a plurality of indexes after a game is online and live broadcast platform;
a normalization module: the device is used for carrying out normalization processing on the live broadcast data of each index to obtain a standard value of each index; the standard value is calculated by: i (A) ═ log10(A+1)/log10(MAX +1), where i (a) represents a standard value of the index, a represents live data of the index, and MAX represents expected data of the index;
a weighted average module: the weight index of each index is obtained, and the standard value of each index and the weight index are weighted and averaged to obtain the live broadcast potential value of the game;
an evaluation module: for evaluating the live potential of the game according to the live potential value.
7. A computer-readable storage medium, wherein a computer program is stored on the computer-readable storage medium, and when executed by a processor, the computer program implements the live game potential evaluation method of any one of claims 1 to 5.
8. A server, comprising:
one or more processors;
a memory;
one or more computer programs, wherein the one or more computer programs are stored in the memory and configured to be executed by the one or more processors, the one or more computer programs configured to perform the live game potential evaluation method of any of claims 1-5.
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| CN111586432B (en) * | 2020-06-05 | 2022-05-17 | 广州繁星互娱信息科技有限公司 | Method and device for determining air-broadcast live broadcast room, server and storage medium |
| CN112689154B (en) * | 2020-12-18 | 2022-08-30 | 咪咕互动娱乐有限公司 | Live broadcast control right exchange method, device, server and storage medium |
| CN114399236B (en) * | 2022-03-25 | 2022-07-26 | 云智慧（北京）科技有限公司 | Method, device and equipment for evaluating service execution timeliness potential |
| CN114648228B (en) * | 2022-03-25 | 2023-02-03 | 云智慧（北京）科技有限公司 | Method, device and equipment for evaluating service execution efficiency |
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| CN107948752A (en) * | 2017-11-14 | 2018-04-20 | 广州虎牙信息科技有限公司 | Subscribe to main broadcaster's sort method, device and terminal |
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