CN104462416A - Keywords initial state configuration method and device - Google Patents
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Abstract
The invention discloses a keywords initial state configuration method and device. The method includes obtaining first keywords status collection which comprises the keywords status of executed search keywords before current moment, choosing a second keywords status collection in the first keywords status collection according to the preconditions of new keywords and obtaining the status value of each keywords status in the second keywords collection, judging the status value whether meets the predetermined threshold condition, and allocating keywords status corresponding to the status value which meets the predetermined threshold condition to the keywords initial status of the new keywords. The keywords initial state configuration method and device resolves the technical problem of low accuracy of keywords initial status due to the artificial setting in the prior art.
Description
Technical field
The present invention relates to computer realm, in particular to a kind of collocation method and device of keyword original state.
Background technology
In search engine marketing field, advertisement form main is at present AdWords, and such as, user utilizes keyword to search at search engine, will occur the advertisement relevant to above-mentioned keyword at result of page searching.In AdWords is thrown in, keyword directly affects the effect of advertisement as the core of throwing in.But, the attribute of some keywords can not arbitrarily adjust, such as be subject to advertising budget restriction etc., thus, when AdWords is thrown in, corresponding keyword state can only be selected in limited scope, further, how effectively to select most suitable keyword original state, and then obtain good advertising results after realizing being rendered to network, just become a problem in the urgent need to address.
At present, in traditional AdWords launch process, when selecting the original state of keyword, the mode usually adopted be increase keyword newly to arrange initial state attribute value according to the personal experience of staff.But, along with network Development, because increasing user uses keyword search relevant advertisements, if still arranged the original state of keyword by experience, not only considerably increase the workload of staff, and the advertising results of set original state also cannot ensure, further, owing to being inaccurate to the setting of keyword original state thus causing consuming extra resource and time.
For the problem in correlation technique, at present effective solution is not yet proposed.
Summary of the invention
Fundamental purpose of the present invention is the collocation method and the device that provide a kind of keyword original state, to solve owing to adopting the mode of existing artificial setting thus causing the problem that the accuracy of the keyword original state got is lower.
According to an aspect of the present invention, provide a kind of collocation method of keyword original state, the method comprises: obtain the first keyword state set, wherein, and the keyword state of the keyword of executed search before being included in current time in above-mentioned first keyword state set; In above-mentioned first keyword state set, select the second keyword state set according to the pre-conditioned of newly-increased keyword, and obtain the state value of each keyword state in above-mentioned second keyword set; Judge whether above-mentioned state value meets preselected threshold condition, keyword state corresponding for the above-mentioned state value meeting above-mentioned preselected threshold condition is configured to the keyword original state of above-mentioned newly-increased keyword.
Alternatively, above-mentionedly judge whether above-mentioned state value meets preselected threshold condition and comprise: judge whether above-mentioned state value is more than or equal to predetermined threshold; Above-mentioned keyword original state keyword state corresponding for the above-mentioned state value meeting above-mentioned preselected threshold condition being configured to above-mentioned newly-increased keyword comprises: only have an above-mentioned state value to be more than or equal to above-mentioned predetermined threshold if judge, then using the keyword state of selecting maximum rating value corresponding in the above-mentioned state value keyword original state as above-mentioned newly-increased keyword.
Alternatively, above-mentionedly judge whether above-mentioned state value meets preselected threshold condition and comprise: judge whether above-mentioned state value is more than or equal to predetermined threshold; Above-mentioned keyword original state keyword state corresponding for the above-mentioned state value meeting above-mentioned preselected threshold condition being configured to above-mentioned newly-increased keyword comprises: if judge, at least two above-mentioned state values are more than or equal to above-mentioned predetermined threshold, then perform following operation: sorted by the above-mentioned state value being more than or equal to above-mentioned predetermined threshold; The keyword state selecting maximum rating value corresponding from the above-mentioned state value after sequence is as the keyword original state of above-mentioned newly-increased keyword.
Alternatively, what above-mentioned basis increased keyword newly pre-conditionedly selects the second keyword state set and comprises in above-mentioned first keyword state set: the parameter value obtaining the property parameters of above-mentioned newly-increased keyword, wherein, above-mentioned property parameters is for identifying the search attribute of above-mentioned keyword; Above-mentioned parameter value according to above-mentioned property parameters is screened above-mentioned first keyword state set, to obtain above-mentioned second keyword state set.
Alternatively, the above-mentioned above-mentioned parameter value according to above-mentioned property parameters is screened above-mentioned first keyword state set, comprises to obtain above-mentioned second keyword state set: judge whether the parameter value of the state parameter of each keyword state in above-mentioned first keyword state set matches with the parameter value of the property parameters of above-mentioned newly-increased keyword; If judge at least one above-mentioned keyword state coupling, then at least one keyword state above-mentioned is listed in above-mentioned second keyword state set.
Alternatively, in above-mentioned second keyword set of above-mentioned acquisition, the state value of each keyword state comprises: the representation of data obtaining each keyword state in above-mentioned second keyword set, and the duration under above-mentioned keyword state; The above-mentioned state value of each keyword state in above-mentioned second keyword set is calculated according to above-mentioned representation of data and above-mentioned duration.
According to a further aspect in the invention, provide a kind of inking device of keyword original state, this device comprises: acquiring unit, for obtaining the first keyword state set, wherein, be included in current time in above-mentioned first keyword state set before the keyword state of keyword of executed search; Selection unit, for selecting the second keyword state set according to newly-increased the pre-conditioned of keyword in above-mentioned first keyword state set, and obtains the state value of each keyword state in above-mentioned second keyword set; Judging unit, for judging whether above-mentioned state value meets preselected threshold condition; Dispensing unit, for being configured to the keyword original state of above-mentioned newly-increased keyword by keyword state corresponding for the above-mentioned state value meeting above-mentioned preselected threshold condition.
Alternatively, above-mentioned judging unit comprises: the first judge module, for judging whether above-mentioned state value is more than or equal to predetermined threshold; Above-mentioned dispensing unit comprises: the first configuration module, for when judging to only have an above-mentioned state value to be more than or equal to above-mentioned predetermined threshold, using the keyword state of selecting maximum rating value corresponding in the above-mentioned state value keyword original state as above-mentioned newly-increased keyword.
Alternatively, above-mentioned judging unit comprises: the second judge module, for judging whether above-mentioned state value is more than or equal to predetermined threshold; Above-mentioned dispensing unit comprises: the second configuration module, for when judging that at least two above-mentioned state values are more than or equal to above-mentioned predetermined threshold, performs following operation: sorted by the above-mentioned state value being more than or equal to above-mentioned predetermined threshold; The keyword state selecting maximum rating value corresponding from the above-mentioned state value after sequence is as the keyword original state of above-mentioned newly-increased keyword.
Alternatively, above-mentioned selection unit comprises: the first acquisition module, and for obtaining the parameter value of the property parameters of above-mentioned newly-increased keyword, wherein, above-mentioned property parameters is for identifying the search attribute of above-mentioned keyword; Select module, for the above-mentioned parameter value according to above-mentioned property parameters, above-mentioned first keyword state set is screened, to obtain above-mentioned second keyword state set.
Alternatively, above-mentioned selection module comprises: judge submodule, for judging whether the parameter value of the state parameter of each keyword state in above-mentioned first keyword state set matches with the parameter value of the property parameters of above-mentioned newly-increased keyword; Chooser module, for when judging at least one above-mentioned keyword state coupling, lists at least one keyword state above-mentioned in above-mentioned second keyword state set.
Alternatively, above-mentioned selection unit also comprises: the second acquisition module, for obtaining the representation of data of each keyword state in above-mentioned second keyword set, and the duration under above-mentioned keyword state; Computing module, for calculating the above-mentioned state value of each keyword state in above-mentioned second keyword set according to above-mentioned representation of data and above-mentioned duration.
Pass through embodiments of the invention, by the keyword state in utilization used first keyword state set, for newly-increased keyword configuration keyword original state, specifically, by selecting the second keyword set in the first keyword set, and then obtain the state value of the keyword state in the second keyword set, further, utilize and judge to meet keyword state corresponding to the state value of preselected threshold condition, for newly-increased keyword configuration keyword original state, thus realize being each newly-increased keyword configuration keyword original state exactly, and then be reached through the AdWords results antedated profit throwing in above-mentioned keyword state, avoid unnecessary resource and time loss.
Accompanying drawing explanation
The accompanying drawing forming a application's part is used to provide a further understanding of the present invention, and schematic description and description of the present invention, for explaining the present invention, does not form inappropriate limitation of the present invention.In the accompanying drawings:
Fig. 1 is the schematic flow sheet of the collocation method of a kind of original state of keyword alternatively according to the embodiment of the present invention;
Fig. 2 is the schematic diagram of the keyword state model of the collocation method of a kind of original state of keyword alternatively according to the embodiment of the present invention;
Fig. 3 is the schematic diagram of the inking device of a kind of original state of keyword alternatively according to the embodiment of the present invention.
Embodiment
It should be noted that, when not conflicting, the embodiment in the application and the feature in embodiment can combine mutually.Below with reference to the accompanying drawings and describe the present invention in detail in conjunction with the embodiments.
Embodiment 1
According to the embodiment of the present invention, provide a kind of collocation method of keyword original state, as shown in Figure 1, the method comprises:
S102, obtains the first keyword state set, wherein, and the keyword state of the keyword of executed search before being included in current time in the first keyword state set;
S104, selects the second keyword state set according to the pre-conditioned of newly-increased keyword, and obtains the state value of each keyword state in the second keyword set in the first keyword state set;
S106, judges whether state value meets preselected threshold condition,
S108, is configured to the keyword original state of newly-increased keyword by keyword state corresponding for the state value meeting preselected threshold condition.
Alternatively, in the present embodiment, the collocation method of above-mentioned keyword original state can be, but not limited to be applied to before AdWords is thrown in be selected in the process of keyword state, by obtaining before current time by the first keyword set that the keyword state of keyword used is formed, therefrom select to meet the second pre-conditioned keyword state set of newly-increased keyword, and then select the most suitable keyword original state of newly-increased keyword according to the state value of each keyword state in set in the second keyword state set, further, AdWords is thrown in newly-increased keyword under above-mentioned keyword original state.Above-mentioned citing is a kind of example, and the present embodiment does not do any restriction to this.
It should be noted that, in throwing at AdWords, keyword will directly affect the effect of advertisement as the core of throwing in, and thus selects suitable keyword and keyword state just to seem particularly important.But be subject to the restriction of the product of thrown advertisement itself, the range of choice of keyword is extremely limited, in order to obtain good advertising results, throw in people just to need in limited keyword, for the keyword state of each Keyword Selection optimum, and then the searched frequency of keyword corresponding to this keyword state is increased, to improve the website visiting amount brought, the website order volume brought, thus realize when accurately arranging keyword original state, improve the income that AdWords brings.
Alternatively, in the present embodiment, the pre-conditioned of above-mentioned newly-increased keyword can include but not limited to: by the property parameters of newly-increased keyword formed pre-conditioned, wherein, pre-conditioned second keyword state set of selecting in the first keyword state set according to newly-increased keyword comprises: the parameter value obtaining the property parameters of newly-increased keyword, wherein, property parameters is used for the search attribute of Identifying Keywords; Parameter value according to property parameters screens the first keyword state set, to obtain the second keyword state set.That is, the keyword state met in the first keyword set of the parameter value of the property parameters of newly-increased keyword is put into the second keyword state set.Such as, newly-increased keyword " smart mobile phone ", its property parameters restriction " bid is not more than 3 yuan ", then " bid " of the keyword state selected in the second keyword state set all " is less than or equal to 3 yuan ".
Alternatively, in the present embodiment, in above-mentioned acquisition second keyword set, the mode of the state value of each keyword state can include but not limited to:
S1, obtains the representation of data of each keyword state in the second keyword set, and the duration under keyword state
S2, calculates the state value of each keyword state in the second keyword set according to representation of data and duration.
Alternatively, in the present embodiment, above-mentioned representation of data can include but not limited to: the clicks of advertisement, represent number, the website visiting amount brought, the website order volume brought.Such as, have collected lists of keywords as shown in table 1 at intraday representation of data:
Table 1
Shown in concrete associative list 1, above-mentioned representation of data comprises and shows parameter as follows: clicks a, represent several b, order numbers c, and the above-mentioned duration identifies with t, then the computing formula of the first state value S can be as follows:
Wherein, above-mentioned A
1, A
2, A
3for the default weight that each performance parameter in above-mentioned representation of data is corresponding.
Alternatively, in the present embodiment, mode keyword state corresponding for the state value judging to meet preselected threshold condition being configured to the keyword original state of newly-increased keyword can include but not limited to:
1) unique keyword state state value being more than or equal to predetermined threshold is configured to the keyword original state of newly-increased keyword;
2) keyword state corresponding for maximum rating value in state value multiple in the second keyword set is configured to the keyword original state of newly-increased keyword.
By the embodiment that the application provides, by the keyword state in utilization used first keyword state set, for newly-increased keyword configuration keyword original state, specifically, by selecting the second keyword set in the first keyword set, and then obtain the state value of the keyword state in the second keyword set, further, utilize and judge to meet keyword state corresponding to the state value of preselected threshold condition, for newly-increased keyword configuration keyword original state, thus realize being each newly-increased keyword configuration keyword original state exactly, and then be reached through the AdWords results antedated profit throwing in above-mentioned keyword state, avoid unnecessary resource and time loss.
As the optional scheme of one, said method comprises:
S1, judges whether state value meets preselected threshold condition and comprise: judge whether state value is more than or equal to predetermined threshold;
S2, the keyword original state that keyword state corresponding for the state value meeting preselected threshold condition is configured to newly-increased keyword is comprised: only have a state value to be more than or equal to predetermined threshold if judge, then using the keyword state of selecting maximum rating value corresponding in the state value keyword original state as newly-increased keyword.
Alternatively, in the present embodiment, above-mentioned predetermined threshold can include but not limited to be set to different numerical value according to different application scenarioss.Further, in the present embodiment, keyword state in above-mentioned first keyword state set can be shown with the form of keyword state model, wherein, suppose that keyword state comprises three-dimensional state parameter, above-mentioned state parameter can include but not limited to: quality degree, bid, match pattern, wherein, above-mentioned match pattern can include but not limited to following one of at least: exact matching, broad match, phrase match.Then above-mentioned keyword state model can be cubic states model, and wherein, above-mentioned cube model comprises 27 keyword states (as shown in Figure 2) of keyword to be adjusted.Such as, as table 2 shows 9 kinds of keyword states.
Table 2
Further, if judge, the state value (numerical value as on each small cubes in Fig. 2) of the keyword state in the first keyword state set is more than or equal to above-mentioned predetermined threshold (such as, predetermined threshold is 1500) only have a state value (such as, numerical value 2000 on small cubes shown in Fig. 2), then by keyword state corresponding for this state value: quality degree 3, bid 3-4 unit, broad match, will be configured to the keyword original state of newly-increased keyword.
By the embodiment that the application provides, due to by the state value of each keyword state in the first keyword state set of using objective and accurate illustrate this keyword state input effect in a network, thus, newly-increased keyword is with reference to above-mentioned keyword state configuration keyword original state, achieve the accurate configuration to keyword original state, thus the resource avoided in keyword layoutprocedure and time loss.Further, by the screening to the keyword state in the first keyword state set, obtain the keyword state being more applicable to throwing in advertisement, and then while improve income for user, also for user saves advertising cost.
As the optional scheme of one,
S1, judges whether state value meets preselected threshold condition and comprise: judge whether state value is more than or equal to predetermined threshold;
S2, comprises the keyword original state that keyword state corresponding for the state value meeting preselected threshold condition is configured to newly-increased keyword: if judge, at least two state values are more than or equal to predetermined threshold, then perform following operation:
S22, sorts the state value being more than or equal to predetermined threshold;
S24, the keyword state selecting maximum rating value corresponding from the state value after sequence is as the keyword original state of newly-increased keyword.
Specifically be described in conjunction with following example, as shown in Figure 2, if judge, the state value (numerical value as on each small cubes in Fig. 2) of the keyword state in the first keyword state set is more than or equal to above-mentioned predetermined threshold (such as, predetermined threshold is 300) comprise 10 keyword states (such as, shown in Fig. 2), then the state value of keyword state corresponding for above-mentioned state value is carried out sort (as shown in table 3), and therefrom select keyword state corresponding to maximum rating value, keyword state as shown in Figure 2: quality degree 3, bid 3-4 unit, broad match, above-mentioned keyword state is configured to the keyword original state of newly-increased keyword.
Table 3
By the embodiment that the application provides, due to by the state value of each keyword state in the first keyword state set of using objective and accurate illustrate this keyword state input effect in a network, thus, newly-increased keyword is with reference to above-mentioned keyword state configuration keyword original state, achieve the accurate configuration to keyword original state, thus the resource avoided in keyword layoutprocedure and time loss.Further, by the screening to the keyword state in the first keyword state set, obtain the keyword state being more applicable to throwing in advertisement, and then while improve income for user, also for user saves advertising cost.
As the optional scheme of one, the pre-conditioned second keyword state set of selecting in the first keyword state set according to newly-increased keyword comprises:
S1, obtains the parameter value of the property parameters of newly-increased keyword, and wherein, property parameters is used for the search attribute of Identifying Keywords;
S2, the parameter value according to property parameters screens the first keyword state set, to obtain the second keyword state set.
Alternatively, in the present embodiment, above-mentioned property parameters can include but not limited to: quality degree, bid, match pattern, wherein, above-mentioned match pattern can include but not limited to following one of at least: exact matching, broad match, phrase match, the value of above-mentioned quality degree comprises: 1-3, and the value of bid comprises: 1-2,2-3,3-4.
Alternatively, in the present embodiment, the above-mentioned parameter value according to property parameters screens the first keyword state set, comprises to obtain the second keyword state set:
S22, judges whether the parameter value of the state parameter of each keyword state in the first keyword state set matches with the parameter value of the property parameters of newly-increased keyword;
S24, if judge, at least one keyword state is mated, then at least one keyword state listed in the second keyword state set.
Alternatively, in the present embodiment, above-mentionedly judge whether the parameter value of the state parameter of each keyword state in the first keyword state set matches can include but not limited to the parameter value of the property parameters of newly-increased keyword: in the first keyword set, whether the parameter value of the state parameter of keyword state is less than or equal to the parameter value of property parameters corresponding to newly-increased keyword.The keyword state judged in the first keyword set of the parameter value being less than or equal to property parameters corresponding to newly-increased keyword is put into the second keyword state set.
Be described shown in concrete composition graphs 2, suppose that the input side of newly-increased keyword drops into the limited fund of AdWords, each keyword bid is not more than 3 yuan, then when screening second keyword state set, do not consider the keyword state of bidding in 3-4 unit, in the keyword state being less than or equal to 3 yuan, only carry out the judgement of further state value.As shown in Figure 2, then the keyword state can putting into the second keyword state set only has upper two-layer keyword state, corresponding 18 small cubes.
By the embodiment that the application provides, by the parameter value of the property parameters in conjunction with newly-increased keyword, in the first keyword state set, selecting the second keyword state set making keyword original state for being supplied to newly-increased keyword, thus being embodied as newly-increased keyword and configuring keyword original state accurately.
As the optional scheme of one, the state value obtaining each keyword state in the second keyword set comprises:
S1, obtains the representation of data of each keyword state in the second keyword set, and the duration under keyword state;
S2, calculates the state value of each keyword state in the second keyword set according to representation of data and duration.
Alternatively, in the present embodiment, suppose to be comprised by the representation of data of Network Capture above-mentioned keyword state: clicks a, represent several b, order numbers c, the above-mentioned duration identifies with t, then the computing formula of the state value S of keyword state can be as follows:
Wherein, above-mentioned A
1, A
2, A
3for the default weight that each performance parameter in above-mentioned representation of data is corresponding.
Such as, suppose that above-mentioned default weight comprises: represent several weights and be set to 0.001, the weight of clicks is set to 0.1, and the weight of order numbers is set to 0.899, then state value S can be, but not limited to by following formulae discovery:
Further, different keyword states is by calculating the state value that can obtain as shown in Table 3 above.
By the embodiment that the application provides, calculate the state value that different keyword state is corresponding by the way, thus the exact value realized by calculating, realize the accurate judgement to keyword status, and then realize obtaining keyword original state accurately, to avoid resource in AdWords launch process and time loss.
Embodiment 2
According to embodiments of the invention, provide a kind of inking device of keyword original state, as shown in Figure 3, this device comprises:
1) acquiring unit 302, for obtaining the first keyword state set, wherein, the keyword state of the keyword of executed search before being included in current time in the first keyword state set;
2) selection unit 304, for selecting the second keyword state set according to newly-increased the pre-conditioned of keyword in the first keyword state set, and obtains the state value of each keyword state in the second keyword set;
3) judging unit 306, for judging whether state value meets preselected threshold condition;
4) dispensing unit 308, for being configured to the keyword original state of newly-increased keyword by keyword state corresponding for the state value meeting preselected threshold condition.
Alternatively, in the present embodiment, the inking device of above-mentioned keyword original state can be, but not limited to be applied to before AdWords is thrown in be selected in the process of keyword state, by obtaining before current time by the first keyword set that the keyword state of keyword used is formed, therefrom select to meet the second pre-conditioned keyword state set of newly-increased keyword, and then select the most suitable keyword original state of newly-increased keyword according to the state value of each keyword state in set in the second keyword state set, further, AdWords is thrown in newly-increased keyword under above-mentioned keyword original state.Above-mentioned citing is a kind of example, and the present embodiment does not do any restriction to this.
It should be noted that, in throwing at AdWords, keyword will directly affect the effect of advertisement as the core of throwing in, and thus selects suitable keyword and keyword state just to seem particularly important.But be subject to the restriction of the product of thrown advertisement itself, the range of choice of keyword is extremely limited, in order to obtain good advertising results, throw in people just to need in limited keyword, for the keyword state of each Keyword Selection optimum, and then the searched frequency of keyword corresponding to this keyword state is increased, to improve the website visiting amount brought, the website order volume brought, thus realize when accurately arranging keyword original state, improve the income that AdWords brings.
Alternatively, in the present embodiment, the pre-conditioned of above-mentioned newly-increased keyword can include but not limited to: by the property parameters of newly-increased keyword formed pre-conditioned, wherein, pre-conditioned second keyword state set of selecting in the first keyword state set according to newly-increased keyword comprises: the parameter value obtaining the property parameters of newly-increased keyword, wherein, property parameters is used for the search attribute of Identifying Keywords; Parameter value according to property parameters screens the first keyword state set, to obtain the second keyword state set.That is, the keyword state met in the first keyword set of the parameter value of the property parameters of newly-increased keyword is put into the second keyword state set.Such as, newly-increased keyword " smart mobile phone ", its property parameters restriction " bid is not more than 3 yuan ", then " bid " of the keyword state selected in the second keyword state set all " is less than or equal to 3 yuan ".
Alternatively, in the present embodiment, in above-mentioned acquisition second keyword set, the mode of the state value of each keyword state can include but not limited to:
S1, obtains the representation of data of each keyword state in the second keyword set, and the duration under keyword state
S2, calculates the state value of each keyword state in the second keyword set according to representation of data and duration.
Alternatively, in the present embodiment, above-mentioned representation of data can include but not limited to: the clicks of advertisement, represent number, the website visiting amount brought, the website order volume brought.Such as, have collected lists of keywords as shown in table 4 at intraday representation of data:
Table 4
Shown in concrete associative list 4, above-mentioned representation of data comprises and shows parameter as follows: clicks a, represent several b, order numbers c, and the above-mentioned duration identifies with t, then the computing formula of the first state value S can be as follows:
Wherein, above-mentioned A
1, A
2, A
3for the default weight that each performance parameter in above-mentioned representation of data is corresponding.
Alternatively, in the present embodiment, mode keyword state corresponding for the state value judging to meet preselected threshold condition being configured to the keyword original state of newly-increased keyword can include but not limited to:
1) unique keyword state state value being more than or equal to predetermined threshold is configured to the keyword original state of newly-increased keyword;
2) keyword state corresponding for maximum rating value in state value multiple in the second keyword set is configured to the keyword original state of newly-increased keyword.
By the embodiment that the application provides, by the keyword state in utilization used first keyword state set, for newly-increased keyword configuration keyword original state, specifically, by selecting the second keyword set in the first keyword set, and then obtain the state value of the keyword state in the second keyword set, further, utilize and judge to meet keyword state corresponding to the state value of preselected threshold condition, for newly-increased keyword configuration keyword original state, thus realize being each newly-increased keyword configuration keyword original state exactly, and then be reached through the AdWords results antedated profit throwing in above-mentioned keyword state, avoid unnecessary resource and time loss.
As the optional scheme of one,
1) judging unit comprises: the first judge module, for judging whether state value is more than or equal to predetermined threshold;
2) dispensing unit comprises: the first configuration module, for when judging to only have a state value to be more than or equal to predetermined threshold, using the keyword state of selecting maximum rating value corresponding in the state value keyword original state as newly-increased keyword.
Alternatively, in the present embodiment, above-mentioned predetermined threshold can include but not limited to be set to different numerical value according to different application scenarioss.Further, in the present embodiment, keyword state in above-mentioned first keyword state set can be shown with the form of keyword state model, wherein, suppose that keyword state comprises three-dimensional state parameter, above-mentioned state parameter can include but not limited to: quality degree, bid, match pattern, wherein, above-mentioned match pattern can include but not limited to following one of at least: exact matching, broad match, phrase match.Then above-mentioned keyword state model can be cubic states model, and wherein, above-mentioned cube model comprises 27 keyword states (as shown in Figure 2) of keyword to be adjusted.Such as, as table 5 shows 9 kinds of keyword states.
Table 5
Further, if judge, the state value (numerical value as on each small cubes in Fig. 2) of the keyword state in the first keyword state set is more than or equal to above-mentioned predetermined threshold (such as, predetermined threshold is 1500) only have a state value (such as, numerical value 2000 on small cubes shown in Fig. 2), then by keyword state corresponding for this state value: quality degree 3, bid 3-4 unit, broad match, will be configured to the keyword original state of newly-increased keyword.
By the embodiment that the application provides, due to by the state value of each keyword state in the first keyword state set of using objective and accurate illustrate this keyword state input effect in a network, thus, newly-increased keyword is with reference to above-mentioned keyword state configuration keyword original state, achieve the accurate configuration to keyword original state, thus the resource avoided in keyword layoutprocedure and time loss.Further, by the screening to the keyword state in the first keyword state set, obtain the keyword state being more applicable to throwing in advertisement, and then while improve income for user, also for user saves advertising cost.
As the optional scheme of one,
1) judging unit comprises: the second judge module, for judging whether state value is more than or equal to predetermined threshold;
2) dispensing unit comprises: the second configuration module, for when judging that at least two state values are more than or equal to predetermined threshold, performs following operation: sorted by the state value being more than or equal to predetermined threshold; The keyword state selecting maximum rating value corresponding from the state value after sequence is as the keyword original state of newly-increased keyword.
Specifically be described in conjunction with following example, as shown in Figure 2, if judge, the state value (numerical value as on each small cubes in Fig. 2) of the keyword state in the first keyword state set is more than or equal to above-mentioned predetermined threshold (such as, predetermined threshold is 300) comprise 10 keyword states (such as, shown in Fig. 2), then the state value of keyword state corresponding for above-mentioned state value is carried out sort (as shown in table 6), and therefrom select keyword state corresponding to maximum rating value, keyword state as shown in Figure 2: quality degree 3, bid 3-4 unit, broad match, above-mentioned keyword state is configured to the keyword original state of newly-increased keyword.
Table 6
By the embodiment that the application provides, due to by the state value of each keyword state in the first keyword state set of using objective and accurate illustrate this keyword state input effect in a network, thus, newly-increased keyword is with reference to above-mentioned keyword state configuration keyword original state, achieve the accurate configuration to keyword original state, thus the resource avoided in keyword layoutprocedure and time loss.Further, by the screening to the keyword state in the first keyword state set, obtain the keyword state being more applicable to throwing in advertisement, and then while improve income for user, also for user saves advertising cost.
As the optional scheme of one, above-mentioned selection unit comprises:
1) the first acquisition module, for obtaining the parameter value of the property parameters of newly-increased keyword, wherein, property parameters is used for the search attribute of Identifying Keywords;
2) select module, for the parameter value according to property parameters, the first keyword state set is screened, to obtain the second keyword state set.
Alternatively, in the present embodiment, above-mentioned property parameters can include but not limited to: quality degree, bid, match pattern, wherein, above-mentioned match pattern can include but not limited to following one of at least: exact matching, broad match, phrase match, the value of above-mentioned quality degree comprises: 1-3, and the value of bid comprises: 1-2,2-3,3-4.
Alternatively, above-mentioned selection module comprises:
(1) submodule is judged, for judging whether the parameter value of the state parameter of each keyword state in the first keyword state set matches with the parameter value of the property parameters of newly-increased keyword;
(2) chooser module, for when judging that at least one keyword state is mated, lists at least one keyword state in the second keyword state set.
Alternatively, in the present embodiment, above-mentionedly judge whether the parameter value of the state parameter of each keyword state in the first keyword state set matches can include but not limited to the parameter value of the property parameters of newly-increased keyword: in the first keyword set, whether the parameter value of the state parameter of keyword state is less than or equal to the parameter value of property parameters corresponding to newly-increased keyword.The keyword state judged in the first keyword set of the parameter value being less than or equal to property parameters corresponding to newly-increased keyword is put into the second keyword state set.
Be described shown in concrete composition graphs 2, suppose that the input side of newly-increased keyword drops into the limited fund of AdWords, each keyword bid is not more than 3 yuan, then when screening second keyword state set, do not consider the keyword state of bidding in 3-4 unit, in the keyword state being less than or equal to 3 yuan, only carry out the judgement of further state value.As shown in Figure 2, then the keyword state can putting into the second keyword state set only has upper two-layer keyword state, corresponding 18 small cubes.
By the embodiment that the application provides, by the parameter value of the property parameters in conjunction with newly-increased keyword, in the first keyword state set, selecting the second keyword state set making keyword original state for being supplied to newly-increased keyword, thus being embodied as newly-increased keyword and configuring keyword original state accurately.
As the optional scheme of one, selection unit also comprises:
1) the second acquisition module, for obtaining the representation of data of each keyword state in the second keyword set, and the duration under keyword state;
2) computing module, for calculating the state value of each keyword state in the second keyword set according to representation of data and duration.
Alternatively, in the present embodiment, suppose to be comprised by the representation of data of Network Capture above-mentioned keyword state: clicks a, represent several b, order numbers c, the above-mentioned duration identifies with t, then the computing formula of the state value S of keyword state can be as follows:
Wherein, above-mentioned A
1, A
2, A
3for the default weight that each performance parameter in above-mentioned representation of data is corresponding.
Such as, suppose that above-mentioned default weight comprises: represent several weights and be set to 0.001, the weight of clicks is set to 0.1, and the weight of order numbers is set to 0.899, then state value S can be, but not limited to by following formulae discovery:
Further, different keyword states is by calculating the state value that can obtain as shown in Table 6 above.
By the embodiment that the application provides, calculate the state value that different keyword state is corresponding by the way, thus the exact value realized by calculating, realize the accurate judgement to keyword status, and then realize obtaining keyword original state accurately, to avoid resource in AdWords launch process and time loss.
Obviously, those skilled in the art should be understood that, above-mentioned of the present invention each module or each step can realize with general calculation element, they can concentrate on single calculation element, or be distributed on network that multiple calculation element forms, alternatively, they can realize with the executable program code of calculation element, thus, they can be stored and be performed by calculation element in the storage device, or they are made into each integrated circuit modules respectively, or the multiple module in them or step are made into single integrated circuit module to realize.Like this, the present invention is not restricted to any specific hardware and software combination.
The foregoing is only the preferred embodiments of the present invention, be not limited to the present invention, for a person skilled in the art, the present invention can have various modifications and variations.Within the spirit and principles in the present invention all, any amendment done, equivalent replacement, improvement etc., all should be included within protection scope of the present invention.
Claims (12)
1. a collocation method for keyword original state, is characterized in that, comprising:
Obtain the first keyword state set, wherein, the keyword state of the keyword of executed search before being included in current time in described first keyword state set;
In described first keyword state set, select the second keyword state set according to the pre-conditioned of newly-increased keyword, and obtain the state value of each keyword state in described second keyword set;
Judge whether described state value meets preselected threshold condition, keyword state corresponding for the described state value meeting described preselected threshold condition is configured to the keyword original state of described newly-increased keyword.
2. method according to claim 1, is characterized in that,
Describedly judge whether described state value meets preselected threshold condition and comprise: judge whether described state value is more than or equal to predetermined threshold;
Described keyword original state keyword state corresponding for the described state value meeting described preselected threshold condition being configured to described newly-increased keyword comprises: only have a described state value to be more than or equal to described predetermined threshold if judge, then using the keyword state of selecting maximum rating value corresponding in the described state value keyword original state as described newly-increased keyword.
3. method according to claim 1, is characterized in that,
Describedly judge whether described state value meets preselected threshold condition and comprise: judge whether described state value is more than or equal to predetermined threshold;
Described keyword original state keyword state corresponding for the described state value meeting described preselected threshold condition being configured to described newly-increased keyword comprises: if judge, at least two described state values are more than or equal to described predetermined threshold, then perform following operation:
The described state value being more than or equal to described predetermined threshold is sorted;
The keyword state selecting maximum rating value corresponding from the described state value after sequence is as the keyword original state of described newly-increased keyword.
4. method according to claim 1, is characterized in that, what described basis increased keyword newly pre-conditionedly selects the second keyword state set and comprise in described first keyword state set:
Obtain the parameter value of the property parameters of described newly-increased keyword, wherein, described property parameters is for identifying the search attribute of described keyword;
Described parameter value according to described property parameters screens described first keyword state set, to obtain described second keyword state set.
5. method according to claim 4, is characterized in that, the described described parameter value according to described property parameters screens described first keyword state set, comprises to obtain described second keyword state set:
Judge whether the parameter value of the state parameter of each keyword state in described first keyword state set matches with the parameter value of the property parameters of described newly-increased keyword;
If judge keyword state coupling described at least one, then at least one keyword state described is listed in described second keyword state set.
6. method according to claim 4, is characterized in that, in described second keyword set of described acquisition, the state value of each keyword state comprises:
Obtain the representation of data of each keyword state in described second keyword set, and the duration under described keyword state;
The described state value of each keyword state in described second keyword set is calculated according to described representation of data and described duration.
7. an inking device for keyword original state, is characterized in that, comprising:
Acquiring unit, for obtaining the first keyword state set, wherein, the keyword state of the keyword of executed search before being included in current time in described first keyword state set;
Selection unit, for selecting the second keyword state set according to newly-increased the pre-conditioned of keyword in described first keyword state set, and obtains the state value of each keyword state in described second keyword set;
Judging unit, for judging whether described state value meets preselected threshold condition;
Dispensing unit, for being configured to the keyword original state of described newly-increased keyword by keyword state corresponding for the described state value meeting described preselected threshold condition.
8. device according to claim 7, is characterized in that,
Described judging unit comprises: the first judge module, for judging whether described state value is more than or equal to predetermined threshold;
Described dispensing unit comprises: the first configuration module, for when judging to only have a described state value to be more than or equal to described predetermined threshold, using the keyword state of selecting maximum rating value corresponding in the described state value keyword original state as described newly-increased keyword.
9. device according to claim 7, is characterized in that,
Described judging unit comprises: the second judge module, for judging whether described state value is more than or equal to predetermined threshold;
Described dispensing unit comprises: the second configuration module, for when judging that at least two described state values are more than or equal to described predetermined threshold, performs following operation: sorted by the described state value being more than or equal to described predetermined threshold; The keyword state selecting maximum rating value corresponding from the described state value after sequence is as the keyword original state of described newly-increased keyword.
10. device according to claim 7, is characterized in that, described selection unit comprises:
First acquisition module, for obtaining the parameter value of the property parameters of described newly-increased keyword, wherein, described property parameters is for identifying the search attribute of described keyword;
Select module, for the described parameter value according to described property parameters, described first keyword state set is screened, to obtain described second keyword state set.
11. devices according to claim 10, is characterized in that, described selection module comprises:
Judge submodule, for judging whether the parameter value of the state parameter of each keyword state in described first keyword state set matches with the parameter value of the property parameters of described newly-increased keyword;
Chooser module, for when judging keyword state coupling described at least one, lists at least one keyword state described in described second keyword state set.
12. devices according to claim 10, is characterized in that, described selection unit also comprises:
Second acquisition module, for obtaining the representation of data of each keyword state in described second keyword set, and the duration under described keyword state;
Computing module, for calculating the described state value of each keyword state in described second keyword set according to described representation of data and described duration.
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