CN106570019B - Keyword configuration method and device - Google Patents
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Abstract
The invention discloses a method and a device for configuring keywords, relates to the technical field of information, and can realize automatic configuration of negative keywords so as to improve the configuration efficiency of the negative keywords. The method comprises the following steps: when a search keyword is received, triggering a configuration instruction of the keyword; loading a word bank with preset negative keywords; determining a type of the search keyword; and when the search keyword type is matched with a negative keyword type in the preset word bank, configuring the search keyword as a negative keyword. The invention is suitable for the configuration of the negative keywords.
Description
Technical Field
The present invention relates to the field of information technologies, and in particular, to a method and an apparatus for configuring a keyword.
Background
With the continuous development of internet technology, search engine marketing has become an important means for internet marketing. The search engine marketing refers to network marketing based on a search engine platform, the search engine advertisement is also called keyword advertisement, and the advertisement is an advertisement which is written by an advertiser according to the determined keywords of the content, characteristics and the like of the product or service of the advertiser and is put on the search engine by self pricing. When the content searched by the user matches the advertiser's keyword, the corresponding advertisement may be presented and charged after the user clicks according to the advertiser's bid for the keyword. In some cases, although the search word input by the user matches the keyword of the advertiser, the content of the search is irrelevant to the content of the product or service promoted by the advertiser, and the display of the corresponding advertisement may cause the advertiser to pay a meaningless advertising fee. To avoid the advertiser's meaningless expenditure on advertising expenses, search engine marketing systems are typically configured with negative keywords when entered by the user, and the corresponding advertisements are not shown.
At present, negative keywords are mainly configured in a manual mode, that is, a promotion manager needs to manually select some search keywords from search keywords provided by a search engine marketing system, and then configure the selected search keywords as the negative keywords. However, since the search engine marketing system provides a large number of search keywords, the workload of manually selecting the search keywords and configuring the negative keywords is also large, which results in a large amount of work time and labor cost, and thus the configuration efficiency of the negative keywords is low.
Disclosure of Invention
In view of this, embodiments of the present invention provide a method and an apparatus for configuring a keyword, and mainly aim to automatically configure a negative keyword, so as to improve efficiency of the negative keyword.
In order to achieve the purpose, the invention mainly provides the following technical scheme:
according to an aspect of the present invention, an embodiment of the present invention provides a keyword configuration method, where the method includes:
when a search keyword is received, triggering a configuration instruction of the keyword;
loading a word bank with preset negative keywords;
determining a type of the search keyword;
and when the search keyword type is matched with a negative keyword type in the preset word bank, configuring the search keyword as a negative keyword.
According to another aspect of the present invention, an embodiment of the present invention further provides a keyword configuration apparatus, where the apparatus includes:
the triggering unit is used for triggering a configuration instruction of the keyword when the search keyword is received;
the loading unit is used for loading a word bank with preset negative keywords;
a determining unit for determining a type of the search keyword;
and the configuration unit is used for configuring the search keyword into a negative keyword when the type of the search keyword is matched with the type of the negative keyword in the preset word bank.
By the technical scheme, the technical scheme provided by the embodiment of the invention at least has the following advantages:
the embodiment of the invention provides a keyword configuration method and device. When a search keyword is received, triggering a configuration instruction of the keyword; loading a word bank with preset negative keywords; determining a type of the search keyword; and when the search keyword type is matched with a negative keyword type in the preset word bank, configuring the search keyword as a negative keyword. Compared with the prior art that negative keywords are configured manually, the method and the device can automatically configure the negative keywords by configuring the search keywords matched with the types of the negative keywords in the word bank of the preset negative keywords as the negative keywords, so that a large amount of working time and working load of a promotion manager can be saved, and the configuration efficiency of the negative keywords can be improved.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed for the embodiments or the prior art descriptions will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
Fig. 1 is a flowchart illustrating a configuration method of a keyword according to an embodiment of the present invention;
FIG. 2 is a flow chart of another keyword configuration method provided by the embodiment of the invention;
fig. 3 is a schematic structural diagram illustrating a configuration apparatus for keywords according to an embodiment of the present invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
In order to make the advantages of the technical solutions of the present invention clearer, the present invention is described in detail below with reference to the accompanying drawings and examples.
The embodiment of the invention provides a keyword configuration method, as shown in fig. 1, the method comprises the following steps:
101. when receiving the search keyword, triggering a configuration instruction of the keyword.
The search keywords may be provided by a search engine marketing system, and specifically may be search keywords that are input by a user in the search engine marketing system and trigger an advertisement. The search keyword may specifically be a search keyword that is input by a user in the search engine marketing system within a preset time period and triggers an advertisement. The preset time period may be set according to the requirements of the user, or may be set according to a default mode of the system, which is not limited in the embodiment of the present invention. For example, the preset time period is 2015, 8 months and 1 days, and the search keyword included in the negative keyword configuration instruction is the search keyword which is input by the user in the search engine marketing system and triggers the advertisement on 2015, 8 months and 1 days.
For the embodiment of the present invention, step 101 may specifically be: when a promotion manager inputs search keywords provided by a search engine marketing system on an input interface of the negative keyword configuration device and clicks a determination button, the keyword configuration device can receive the search keywords and trigger configuration instructions of the keywords, so that the keyword configuration device can configure the negative keywords according to the configuration instructions of the keywords. The keyword configuration means may be an integral part of a search engine marketing system.
102. And loading a word bank with preset negative keywords.
The word bank with the preset negative keywords can be set according to the requirements of the user or according to system defaults, and the embodiment of the invention is not limited. For example, the negative keywords in the predetermined negative keyword lexicon may be keywords that do not contain a pre-configured keyword root. In order to avoid the meaningless expense of the advertisement cost of the advertiser, some keyword roots can be configured according to the popularization content of the currently managed popularization account. And if the search keywords input by the user do not contain the negative keywords, displaying the corresponding advertisement. If the search keywords input by the user comprise negative keywords and the corresponding advertisement is displayed, the requirement of the advertiser is not met. At this time, if the user clicks on the advertisement, the advertiser pays an unnecessary fee. Compared with the prior art that the negative keywords are configured manually, the embodiment of the invention can realize automatic configuration of the negative keywords, thereby saving a large amount of working time and workload of management personnel, and further improving the efficiency of configuring the negative keywords.
103. Determining a type of the search keyword.
The type of the search keyword may be a word group component of the search keyword. The search keyword input by the user is generally a combination of a keyword root and a keyword root, or a combination of a keyword root and an action word. For example, if the search keyword is "charge", the search keyword type is a combination of "charge" and "charge", and the keyword root is "charge".
104. And when the search keyword type is matched with a negative keyword type in the preset word bank, configuring the search keyword as a negative keyword.
The negative keywords in the preset word bank can be keywords which do not contain any keyword roots in the keyword root bank.
For the embodiment of the present invention, before step 104, the method may further include: and matching the search keyword type with a negative keyword type in the preset word bank. When the search keyword type is matched with the negative keyword type in the preset word bank, it is indicated that all keyword roots in the search keywords are the same as the keyword roots of the negative keyword, that is, the search keywords do not contain any keywords of the keyword roots in the keyword root bank.
For example, the search keywords are: buy cell phone, Iphone (apple) cell phone, beijing bought cell phone, charge, cell phone maintenance, 4G (the 4Generation mobile communication technology, 4 th Generation mobile communication technology) cell phone, unicom 4G, samsung cell phone, HTC cell phone. The negative keywords in the preset word bank can be keywords which do not contain mobile phones, such as call charge and Unicom 3G. And then matching the telephone charge and Unicom 4G in all the search keywords with the telephone charge and Unicom 3G of the negative keywords in the preset word bank, and configuring the telephone charge and Unicom 4G as the negative keywords. Compared with the prior art that the negative keywords are configured manually, the embodiment of the invention can realize automatic configuration of the negative keywords, thereby saving a large amount of working time and working load of a promotion manager, and improving the configuration efficiency of the negative keywords.
The embodiment of the invention provides a keyword configuration method. When a search keyword is received, triggering a configuration instruction of the keyword; loading a word bank with preset negative keywords; determining a type of the search keyword; and when the search keyword type is matched with a negative keyword type in the preset word bank, configuring the search keyword as a negative keyword. Compared with the prior art that negative keywords are configured manually, the method and the device can automatically configure the negative keywords by configuring the search keywords matched with the types of the negative keywords in the word bank of the preset negative keywords as the negative keywords, so that a large amount of working time and working load of a promotion manager can be saved, and the configuration efficiency of the negative keywords can be improved.
The embodiment of the invention provides another keyword configuration method, as shown in fig. 2, the method includes:
201. when receiving the search keyword, triggering a configuration instruction of the keyword.
Wherein the search keyword can be provided by a search engine marketing system. Specifically, the search keywords which are input by the user in the search engine marketing system and trigger the advertisement can be used. The search engine marketing system provides a promotion manager with a search keyword report. The content contained in the search keyword report is as follows: search keywords, dates, display amount, click rate, and consumption amount. When a search keyword list is received, triggering a configuration instruction of the keywords, wherein the search keyword list comprises the search keywords, dates corresponding to the search keywords, display quantity corresponding to the search keywords, click quantity corresponding to the search keywords and consumption amount corresponding to the search keywords.
For the embodiment of the present invention, step 201 may specifically be: when a promotion manager inputs a search keyword list provided by a search engine marketing system on an input interface of the negative keyword configuration device and clicks a determination button, the keyword configuration device can receive the search keyword list and trigger a configuration instruction of the keywords, so that the keyword configuration device can configure the negative keywords according to the configuration instruction of the keywords. The keyword configuration means may be an integral part of a search engine marketing system.
202. And loading a word bank with preset negative keywords.
For the embodiment of the present invention, step 202 may specifically be: and calling a preset keyword root library.
And different keyword roots are stored in the preset keyword root library. The preset keyword root library can be set according to the requirements of the user or according to a default mode of the system, and the embodiment of the invention is not limited. For example, settings may be made according to the product promoted by the promotion account. If the product promoted by the current promotion account is sold by a mobile phone, all keyword roots in the preset keyword root library can be: mobile phone, Iphone, samsung, HTC.
For the embodiment of the invention, when the configuration device of the keyword receives the search keyword, the word bank of the preset negative keyword can be automatically loaded after the configuration instruction of the keyword is triggered, and as the root of the preset keyword can be a plug-in the word bank of the preset negative keyword, the root of the keyword can be directly called when the negative keyword is configured.
For the embodiment of the present invention, before the invoking of the preset keyword root library, the method may further include: configuring a keyword root; and storing the keyword root into a preset keyword root library. In order to avoid the meaningless expense of the advertisement cost of the advertiser, some keyword roots can be configured according to the popularization content of the currently managed popularization account. If the search keywords input by the user comprise one or more of the keyword roots and the corresponding advertisements are displayed, the promotion requirements of the advertisers are met. If the search keywords input by the user do not contain any keyword root, the corresponding advertisement is displayed, and the requirement of the advertiser is not met. At this time, if the user clicks on the advertisement, the advertiser pays an unnecessary fee. The preset keyword root library can ensure that the configured negative keywords can accurately reflect the requirements of the user.
203. Determining a type of the search keyword.
204. And when the search keyword type is matched with a negative keyword type in the preset word bank, configuring the search keyword as a negative keyword.
For the embodiment of the present invention, step 204 may specifically be: determining a promotion information type corresponding to the search keyword; and when the promotion information type corresponding to the search keyword is matched with the promotion information type corresponding to the negative keyword in the preset word bank, configuring the search keyword as the negative keyword. The method specifically comprises the following steps: and comparing the search keyword with all keyword roots in a preset keyword root library, and judging whether the search keyword does not contain any keyword roots in the preset keyword root library. By judging whether the search keyword does not contain any keyword root in the preset keyword root list or not, judgment errors can be avoided, and therefore the screened search keyword can be guaranteed to accurately reflect the requirements of the user.
For the embodiment of the present invention, the word bank in which the negative keyword is preset also stores promotion information corresponding to the negative keyword, and before the step of configuring the search keyword as the negative keyword, the method may further include: and determining the promotion information type corresponding to the search keyword. In this case, the step of configuring the search keyword as a negative keyword may specifically be: and when the promotion information type corresponding to the search keyword is matched with the promotion information type corresponding to the negative keyword in the preset word bank, configuring the search keyword as the negative keyword. Specifically, if it is determined whether the promotion information value corresponding to the search keyword is greater than or equal to a preset threshold, it is determined that the promotion information type corresponding to the search keyword matches the promotion information type corresponding to the negative keyword in the preset lexicon.
The promotion information corresponding to the search keyword may be a display amount corresponding to the search keyword, a click amount corresponding to the search keyword, or a consumption amount corresponding to the search keyword, and the embodiment of the present invention is not limited. The preset threshold may be set according to the requirement of the user or according to the default of the system, which is not limited in the embodiments of the present invention. And if the promotion information corresponding to the search keyword is the display amount corresponding to the search keyword, judging whether the display amount corresponding to the search keyword is larger than or equal to a preset display threshold value. For example, the preset presentation threshold is 100 times. And if the promotion information corresponding to the search keyword is the click rate corresponding to the search keyword, judging whether the click rate corresponding to the search keyword is larger than or equal to a preset click threshold value. For example, the preset presentation threshold is 50 times. And if the promotion information corresponding to the search keyword is the consumption amount corresponding to the search keyword, judging whether the consumption amount corresponding to the search keyword is larger than or equal to a preset consumption amount threshold value. For example, the predetermined spending amount threshold is 50 dollars.
Further, after the step of configuring the search keyword as a negative keyword, the method may specifically further include: and displaying the negative keywords and updating a preset keyword root library. By displaying the negative keywords, the promotion manager can know which search keywords are configured as the negative keywords, and adjust the configured negative keywords according to the self requirements, so that the user experience can be improved. For example, if the promotion manager considers that the configured negative keyword can be used as a keyword for triggering the advertisement of the promoted product, the keyword or a keyword root obtained by splitting the keyword can be sent to the configuration of the negative keyword. At this time, the negative keyword device may update the keyword or the keyword root after the keyword is split into a preset keyword root list. By updating the preset keyword root library, errors of configured negative keywords can be avoided, and the accuracy of configuration of the negative keywords can be ensured.
205. And outputting prompt information.
Wherein the prompt information is used for prompting that the negative keyword is successfully configured. The prompt information may be a text prompt information, an audio prompt information, or a picture prompt information, and the embodiment of the present invention is not limited. Specifically, the prompt information may be a text prompt information prompting that the negative keyword has been successfully configured, an audio prompt information prompting that the negative keyword has been successfully configured, or a picture prompt information prompting that the negative keyword has been successfully configured. By outputting the prompt information, the popularization manager can timely or negatively configure the keywords, and therefore user experience can be improved.
Specific application scenarios for the embodiments of the present invention can be shown as follows, but are not limited to the following: when a promotion manager inputs a search keyword list provided by a search engine marketing system on an input interface of the keyword configuration device and clicks a determination button, a configuration instruction of the keyword is triggered. The search keyword list may be as in table 1:
TABLE 1
| Time | Search key word | Showing amount (times) | Click volume (times) | Consumption amount (Yuan) |
| 2015, 8 months and 1 day | Buying mobile phone | 234 | 132 | 654 |
| 2015, 8 months and 1 day | Iphone mobile phone | 245 | 89 | 640 |
| 2015, 8 months and 1 day | Beijing mobile phone | 48 | 12 | 144 |
| 2015, 8 months and 1 day | Charging fee | 27 | 10 | 67 |
| 2015, 8 months and 1 day | Mobile phone maintenance | 490 | 324 | 245 |
| 2015, 8 months and 1 day | 4G |
34 | 21 | 168 |
| 2015, 8 months and 1 day | Unicom 4G | 163 | 103 | 705 |
| 2015, 8 months and 1 day | Three-star mobile phone | 530 | 245 | 660 |
| 2015, 8 months and 1 day | HTC mobile phone | 87 | 49 | 421 |
It can be seen from table 1 that the product promoted by the current promoted account is sold by mobile phone, and then after receiving the search keyword, the search keyword is respectively judged: whether a keyword root in a keyword root list is not contained in a mobile phone, an Iphone mobile phone, a Beijing mobile phone, a charging fee, a mobile phone maintenance, a 4G mobile phone, a Unicom 4G mobile phone, a Samsung mobile phone and an HTC mobile phone: mobile phone, Iphone, samsung, HTC. The keyword roots in the keyword root library are as shown in table 2:
TABLE 2
| Keyword root |
| Mobile phone |
| Iphone |
| Three stars |
| HTC |
For the above scenario, the search keyword may be determined: the Unicom 4G and the charging fee do not contain any keyword root, and the consumption amount corresponding to the Unicom 4G and the charging fee is more than 50 yuan. At the moment, the Unicom 4G and the charging fee are configured as negative keywords and prompt information for successfully configuring the negative keywords is sent. Compared with the prior art that the negative keywords are configured manually, the search keywords are judged after the configuration instruction of the negative keywords is received, and if the search keywords are judged to meet the preset conditions, the search keywords are configured into the negative keywords, so that the negative keywords can be automatically configured, a large amount of working time and working load of a promotion manager can be saved, and the configuration efficiency of the negative keywords can be improved. And by outputting the prompt information, the popularization manager can timely know the configuration condition of the negative keyword, so that the user experience can be improved.
For the above scenario, if the promotion manager considers that the configured negative keyword unicom 4G can be used as a keyword for triggering the 4G mobile phone advertisement, the unicom 4G or the root 4G of the unicom 4G can be updated into the keyword root list. By updating the preset keyword root list, errors of configured negative keywords can be avoided, and the accuracy of configuration of the negative keywords can be ensured.
The embodiment of the invention provides another keyword configuration method. When a search keyword is received, triggering a configuration instruction of the keyword; loading a word bank with preset negative keywords; determining a type of the search keyword; and when the search keyword type is matched with a negative keyword type in the preset word bank, configuring the search keyword as a negative keyword. Compared with the prior art that negative keywords are configured manually, the method and the device can automatically configure the negative keywords by configuring the search keywords matched with the types of the negative keywords in the word bank of the preset negative keywords as the negative keywords, so that a large amount of working time and working load of a promotion manager can be saved, and the configuration efficiency of the negative keywords can be improved.
Further, an embodiment of the present invention provides a keyword configuration apparatus, as shown in fig. 3, the apparatus includes: trigger unit 31, loading unit 32, determining unit 33, and configuration unit 34.
The triggering unit 31 is configured to trigger a configuration instruction of the keyword when the search keyword is received.
The loading unit 32 is configured to load a word bank of preset negative keywords, where the word bank of the preset negative keywords stores promotion information corresponding to the negative keywords.
A determining unit 33 for determining the type of the search keyword.
A configuration unit 34, configured to configure the search keyword as a negative keyword when the search keyword type matches with a negative keyword type in the preset thesaurus.
The loading unit 32 comprises the calling subunit and the judging subunit; specifically, the method comprises the following steps:
the calling subunit is specifically configured to call a preset keyword root library.
Further, the calling subunit may be configured to configure the keyword root before the preset keyword root library is called; and storing the keyword root into a preset keyword root library.
The judging subunit is specifically configured to configure the search keyword as a negative keyword when the search keyword does not include the keyword root in the preset keyword root library.
Wherein, the configuration unit 34 includes: determining and configuring subunits, in particular:
the determining subunit is configured to determine a promotional information type corresponding to the search keyword;
the configuration subunit is configured to configure the search keyword as a negative keyword when the promotion information type corresponding to the search keyword matches the promotion information type corresponding to the negative keyword in the preset lexicon.
The configuration device of the keyword may further include an output unit, where the output unit is configured to output prompt information, where the prompt information is used to prompt that a negative keyword has been successfully configured.
It should be noted that other corresponding descriptions of the functional units related to the keyword configuration apparatus provided in the embodiment of the present invention may refer to the corresponding description of the method shown in fig. 1, and are not described herein again.
The embodiment of the invention provides a keyword configuration device. When a search keyword is received, triggering a configuration instruction of the keyword; loading a word bank with preset negative keywords; determining a type of the search keyword; and when the search keyword type is matched with a negative keyword type in the preset word bank, configuring the search keyword as a negative keyword. Compared with the prior art that negative keywords are configured manually, the method and the device can automatically configure the negative keywords by configuring the search keywords matched with the types of the negative keywords in the word bank of the preset negative keywords as the negative keywords, so that a large amount of working time and working load of a promotion manager can be saved, and the configuration efficiency of the negative keywords can be improved.
Through the above description of the embodiments, those skilled in the art will clearly understand that the present invention may be implemented by software plus necessary general hardware, and certainly may also be implemented by hardware, but in many cases, the former is a better embodiment. Based on such understanding, the technical solutions of the present invention may be substantially implemented or a part of the technical solutions contributing to the prior art may be embodied in the form of a software product, which is stored in a readable storage medium, such as a floppy disk, a hard disk, or an optical disk of a computer, and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device) to execute the methods according to the embodiments of the present invention.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the appended claims.
Claims (10)
1. A method for configuring keywords, comprising:
when receiving a search keyword, triggering a configuration instruction of a negative keyword, wherein the search keyword is input on an input interface of a negative keyword configuration device by a promotion manager;
loading a word bank with preset negative keywords; the word bank for loading the preset negative keywords comprises: calling a preset keyword root library;
determining the type of the search keyword, wherein the type of the search keyword is a word group component of the search keyword;
when the search keyword type is matched with a negative keyword type in a word bank of the preset negative keywords, configuring the search keywords as negative keywords; when the search keyword type is matched with a negative keyword type in the word bank of the preset negative keywords, configuring the search keyword as a negative keyword comprises: when the search keyword does not contain the keyword root in the preset keyword root library, configuring the search keyword into a negative keyword;
and displaying the negative keywords and updating a preset keyword root library.
2. The method according to claim 1, wherein the word library of the preset negative keywords contains promotion information corresponding to the negative keywords, and the configuring the search keywords as the negative keywords comprises:
determining a promotion information type corresponding to the search keyword;
and when the promotion information type corresponding to the search keyword is matched with the promotion information type corresponding to the negative keyword in the word bank of the preset negative keyword, configuring the search keyword as the negative keyword.
3. The method for configuring keywords according to claim 1, further comprising:
and outputting prompt information, wherein the prompt information is used for prompting that the negative keyword is successfully configured.
4. The method for configuring keywords according to claim 1, wherein before the invoking of the preset keyword root library, the method comprises:
configuring a keyword root;
and storing the keyword root into a preset keyword root library.
5. An apparatus for configuring a keyword, comprising:
the triggering unit is used for triggering a configuration instruction of a negative keyword when receiving a search keyword, wherein the search keyword is input on an input interface of the negative keyword configuration device by a promotion manager;
the loading unit is used for loading a word bank with preset negative keywords;
the determining unit is used for determining the type of the search keyword, wherein the type of the search keyword is a word group component of the search keyword;
a configuration unit, configured to configure the search keyword as a negative keyword when the search keyword type matches a negative keyword type in the word bank of the preset negative keyword;
displaying the negative keywords and updating a preset keyword root library;
wherein the loading unit includes:
the calling subunit is specifically used for calling a preset keyword root library;
and the judging subunit is specifically configured to configure the search keyword as a negative keyword when the search keyword does not include the keyword root in the preset keyword root library.
6. The apparatus for configuring keywords according to claim 5, wherein the word library of the preset negative keywords contains promotion information corresponding to the negative keywords, and the configuration unit includes:
the determining subunit is used for determining the promotion information type corresponding to the search keyword;
and the configuration subunit is used for configuring the search keyword into a negative keyword when the promotion information type corresponding to the search keyword is matched with the promotion information type corresponding to the negative keyword in the word bank of the preset negative keyword.
7. The apparatus for configuring keywords according to claim 5, wherein the apparatus further comprises:
and the output unit is used for outputting prompt information, wherein the prompt information is used for prompting that the negative keyword is successfully configured.
8. The apparatus for configuring a keyword according to claim 5, wherein the retrieving subunit is configured to configure a keyword root before the retrieving of the preset keyword root library; and storing the keyword root into a preset keyword root library.
9. A storage medium, characterized in that the storage medium comprises a stored program, and when the program runs, the storage medium is controlled to execute the keyword configuration method according to any one of claims 1 to 4.
10. A processor, configured to execute a program, wherein the program executes the method for configuring the keyword according to any one of claims 1 to 4.
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| CN103425705A (en) * | 2012-05-24 | 2013-12-04 | 阿里巴巴集团控股有限公司 | Negative keyword acquiring method and device and search method and device |
| CN103514191A (en) * | 2012-06-20 | 2014-01-15 | 百度在线网络技术（北京）有限公司 | Method and device for determining keyword matching mode of target popularization information |
| CN104462416A (en) * | 2014-12-12 | 2015-03-25 | 北京国双科技有限公司 | Keywords initial state configuration method and device |
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| CN103425705A (en) * | 2012-05-24 | 2013-12-04 | 阿里巴巴集团控股有限公司 | Negative keyword acquiring method and device and search method and device |
| CN103514191A (en) * | 2012-06-20 | 2014-01-15 | 百度在线网络技术（北京）有限公司 | Method and device for determining keyword matching mode of target popularization information |
| CN104462416A (en) * | 2014-12-12 | 2015-03-25 | 北京国双科技有限公司 | Keywords initial state configuration method and device |
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