CN108563758A - Number of users measuring method, device, equipment and storage medium - Google Patents
Number of users measuring method, device, equipment and storage medium Download PDFInfo
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Abstract
The embodiment of the invention discloses a kind of number of users measuring method, device, equipment and storage mediums.Wherein, method includes：Number of users ratio of the destination application relative to reference applications is obtained, the destination application is identical with the type of reference applications；According to the reference applications its operation area total number of users and objective area it is described operation area in enliven ratio, obtain the reference applications the objective area number of users；The number of users in the objective area and the number of users ratio according to the reference applications, obtain the destination application the objective area number of users.Method provided in an embodiment of the present invention can not calculate the number of users of application program by user information.
Description
Technical field
The present embodiments relate to Internet technical field more particularly to a kind of number of users measuring method, device, equipment
And storage medium.
Background technology
Application program refers to complete the computer program of a certain or multinomial particular job, it operates in user mode, can be with
It is interacted with user, there is visual user interface.With the fast development of mobile Internet, various answer has been expedited the emergence of
Use program.Wherein, using the quantity of the user of application program be evaluate application program capacity, value important indicator.Using journey
There are Regional Distribution differentiation, i.e. different regions for the number of users of sequence, and the user data of same application is often different, therefore
It is necessary to the numbers of users that region-by-region obtains application program.
Currently, when obtaining application program in the number of users in an area, generally there is following several method：According to using journey
The registration user information of sequence, count the application program this area number of users；Alternatively, the application program pair for passing through this area
The server answered, according to the user information for using the application program, to counting user quantity.
But in the area of some inabundant developing target markets, if it is desired to application program is generalized to these areas, how to lead to
The means for crossing technology calculate the user data of target market, obtain relatively accurate calculation of measured data to facilitate company to configure
Resource is a technical issues that need to address.
Invention content
A kind of number of users measuring method of offer of the embodiment of the present invention, device, equipment and storage medium, with not by user
Information calculates the number of users of application program.
In a first aspect, an embodiment of the present invention provides a kind of number of users measuring methods, including：
Obtain number of users ratio of the destination application relative to reference applications, the destination application and ginseng
The type for examining application program is identical；
According to the reference applications in total number of users in its operation area and objective area in operation area
In enliven ratio, obtain the reference applications the objective area number of users；
According to the reference applications, the number of users in the objective area and the number of users ratio, obtain
Number of users of the destination application in the objective area.
Second aspect, the embodiment of the present invention additionally provide a kind of number of users measuring and calculating device, including：
Acquisition module, for obtaining number of users ratio of the destination application relative to reference applications, the mesh
It is identical with the type of reference applications to mark application program；
First measuring and calculating module, for the total number of users and target according to the reference applications in its operation area
Area it is described operation area in enliven ratio, obtain the reference applications the objective area number of users；
Second measuring and calculating module, for according to the reference applications in the number of users of the objective area and described
Number of users ratio, obtain the destination application the objective area number of users.
The third aspect, the embodiment of the present invention additionally provide a kind of electronic equipment, and the electronic equipment includes：
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are executed by one or more of processors so that one or more of processing
Device realizes the number of users measuring method described in any embodiment.
Fourth aspect, the embodiment of the present invention additionally provide a kind of computer readable storage medium, are stored thereon with computer
Program realizes the number of users measuring method described in any embodiment when the program is executed by processor.
The technical solution of the embodiment of the present invention is answered by obtaining destination application relative to reference identical with its type
With the number of users ratio of program, the user data of both application programs is made full use of, in the intended application of objective area
The number of users ratio of program and reference applications provides ratio standard；By regional in its operation according to reference applications
Total number of users and objective area operation area in enliven ratio, obtain reference applications objective area user
Quantity, in the case of known overall user quantity, calculate the destination application number of users regional in subdivision；Again
It is successfully counted by the number of users and number of users ratio according to reference applications in objective area to marking ratio standard
Destination application is calculated in the number of users of objective area, destination application need not be actually used according to objective area
User information solves in the prior art, in the case of no user information, the technical issues of how calculating number of users,
Reach not by user information, has successfully calculated the technique effect of number of users.
Description of the drawings
Fig. 1 is a kind of flow chart for number of users measuring method that the embodiment of the present invention one provides；
Fig. 2 is a kind of flow chart of number of users measuring method provided by Embodiment 2 of the present invention；
Fig. 3 is a kind of structural schematic diagram for number of users measuring and calculating device that the embodiment of the present invention three provides；
Fig. 4 is the structural schematic diagram for a kind of electronic equipment that the embodiment of the present invention four provides.
Specific implementation mode
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention rather than limitation of the invention.It also should be noted that in order to just
Only the parts related to the present invention are shown in description, attached drawing rather than entire infrastructure.
Embodiment one
Fig. 1 is a kind of flow chart for number of users measuring method that the embodiment of the present invention one provides, and the present embodiment is applicable
In in the case of the user information in objective area not by destination application, the feelings of the number of users of objective area are calculated
Condition, this method can calculate device by number of users and execute, the device can by hardware and/or or software form, and can generally collect
At in the electronic device, specifically comprise the following steps：
S110, obtain number of users ratio of the destination application relative to reference applications, destination application and
The type of reference applications is identical.
Destination application introduces reference applications as reference in the number of users of objective area in order to obtain.Its
In, reference applications are run in objective area, and reference applications are identical with the type of destination application.Optionally,
Identical type includes that Application Type is identical and/or user type is identical.For example, reference applications and destination application
Type be the user type of net purchase class or reference applications and destination application be mother and baby, i.e., with reference to application
The user of program can permeate to destination application.
In one example, destination application is game live streaming APP, and reference applications are show field live streaming APP, and the two is equal
It is live streaming APP.Assume to be Southeast Asian countries in objective area, wherein Southeast Asian countries operation show field live streaming APP, but not running
Game live streaming APP, then the live streaming APP that plays can not be obtained in the user data of Southeast Asian countries.
Destination application is relative to the number of users ratio of reference applications while operation has destination application
In the area of reference applications, the ratio between the number of users of destination application and the number of users of reference applications.
In an optional embodiment, number of users ratio packet of the destination application relative to reference applications is obtained
Include following three step：
The first step：It obtains while operation has destination application and the benchmark of reference applications area.Optionally, benchmark
Area is the China that operation simultaneously has game live streaming APP and show field live streaming APP.
Second step：Destination application is obtained in the number of users and reference applications in benchmark area in benchmark area
Number of users.
Optionally, game live streaming APP is obtained in China from data statistics mechanism of official or application program operation department
Number of users and show field live streaming APP are in Chinese number of users.
Third walks：According to destination application benchmark area number of users and reference applications benchmark area
Number of users calculates number of users ratio of the destination application relative to reference applications.
In one example, game live streaming APP is 1,000,000 in the number of users hypothesis of China, and APP is broadcast live in China in show field
Number of users hypothesis is 500,000, then the two is compared, and obtains the number of users ratio that APP is broadcast live relative to show field by game live streaming APP
It is 2：1, and assume that the number of users ratio that APP is broadcast live relative to show field in game live streaming APP is also 2 in objective area：1.
S120, according to reference applications its operation area total number of users and objective area operation area in
Enliven ratio, obtain reference applications objective area number of users.
In the present embodiment, number of users of the reference applications in objective area is limited to the data statistics energy of objective area
Power.It, can be according to reference applications in its operation if objective area is difficult to provide the number of users of reference applications
Ratio is enlivened in total number of users in area and objective area in operation area, obtains reference applications in objective area
Number of users.
It should be noted that the operation of the embodiment of the present invention, run on the terminal device in addition to referring to application program, it can be with
Refer to application program in respective application shop by restocking, and allows open download.
The operation area of reference applications can be global major country or area, and objective area is in operation area
It is interior.Number of users can be embodied as day any active ues quantity (work of abbreviation day), moon any active ues quantity (work of the abbreviation moon), week
Any active ues quantity (referred to as week is living) etc..
Enliven ratio of the objective area in operation area refers to objective area in operation area for reference applications
Enliven ratio, this enliven ratio characterization objective area operation area in liveness.Based on this, reference applications are existed
Total number of users in operation area is multiplied by this and enlivens ratio, obtain reference applications objective area number of users.
S130, number of users and number of users ratio according to reference applications in objective area, obtain target and answer
Number of users with program in objective area.
In the present embodiment, it is assumed that in objective area, the number of users of destination application and the user of reference applications
Number of users ratio in the ratio and S110 of quantity is identical.Number of users that further can be by reference applications in objective area
Amount be multiplied by the number of users ratio, obtain destination application objective area number of users.
Then above-mentioned example, in China, the number of users ratio that APP is broadcast live relative to show field by game live streaming APP is 2：1,
It is Dau that show field, which is broadcast live APP and lives in the day of Southeast Asian countries,i, i=1,2 ..., N, wherein N is in south east asia, as target
The national quantity in area, N are natural numbers, such as 3,5,7 etc.；I is national serial number, it is assumed that i=1 indicates that Burma, i=2 indicate safe
State, i=3 indicate Cambodia.So, game live streaming APP is in the number of users of Southeast Asian countries
Destination application is being obtained after the number of users of objective area, if number of users is more than amount threshold,
Illustrate that objective area userbase is larger, in the performance of objective area, value assessment can be excellent by destination application.If with
Amount amount is less than or equal to amount threshold, illustrates that objective area userbase is smaller, the property by destination application in objective area
Energy, value assessment are poor.Certainly, number of users of the destination application in objective area can also be applied to marketing decision, wide
It accuses in the multiple fields such as dispensing, application program optimization, the invention is not limited thereto.
It is worth noting that S110 and S120 may be performed simultaneously, can also successively execute, such as first carry out S110, then
Execute S120；Or S120 is first carried out, then execute S110.
The technical solution of the embodiment of the present invention is answered by obtaining destination application relative to reference identical with its type
With the number of users ratio of program, the user data of both application programs is made full use of, in the intended application of objective area
The number of users ratio of program and reference applications provides ratio standard；By regional in its operation according to reference applications
Total number of users and objective area operation area in enliven ratio, obtain reference applications objective area user
Quantity, in the case of known overall user quantity, calculate the destination application number of users regional in subdivision；Again
It is successfully counted by the number of users and number of users ratio according to reference applications in objective area to marking ratio standard
Destination application is calculated in the number of users of objective area, destination application need not be actually used according to objective area
User information solves in the prior art, in the case of no user information, the technical issues of how calculating number of users,
Reach not by user information, has successfully calculated the technique effect of number of users.
Embodiment two
The present embodiment advanced optimizes above-described embodiment, and Fig. 2 is a kind of user provided by Embodiment 2 of the present invention
The flow chart of area gap method.As shown in Fig. 2, including the following steps：
S210, obtain number of users ratio of the destination application relative to reference applications, destination application and
The type of reference applications is identical.
S220, at least one scale parameter is obtained, and work of the objective area in operation area is determined according to scale parameter
Jump ratio；Scale parameter includes：Objective area operation area in for the ranking ratio of reference applications, objective area
In operation area ginseng is directed in operation area for the search temperature ratio of reference applications and objective area
The netizen for examining application program weights temperature ratio.
The acquisition methods that ranking ratio, search temperature ratio and netizen weight temperature ratio are described separately below：
(1) ranking ratio for reference applications of the objective area in operation area is obtained, including：According to reference
Application program in the ranking of objective area, determine reference applications objective area prediction number of users；It is answered according to reference
The total number of users of number of users and reference applications in operation area is predicted in objective area, determine target with program
Ranking ratio of the area in operation area.
Wherein, the Google Play that ranking can be monitored from mobile application data analysis company (Sensor Tower) are answered
It is obtained in " all categories " in market.In general, ranking is more forward, prediction user of the reference applications in objective area
Quantity is then bigger；More rearward, prediction number of users of the reference applications in objective area is then smaller for ranking.It, can be with based on this
According to ranking, obtain reference applications objective area prediction number of users.
Specifically, obtain ripe application program run in objective area number of users and maturation application program in target
The ranking in area；Derive the ripe number of users of application program and the correspondence of ranking；According to correspondence and with reference to application
Program in the ranking of objective area, determine reference applications objective area prediction number of users.Wherein, ripe to apply journey
Sequence is run in objective area, and identical as the type of reference applications.Assuming that the ranking and number of users of ripe application program
Correspondence, it is identical as the correspondence of the ranking of reference applications and number of users.The correspondence is to be with ranking
Input, with the data model for the various countries that number of users is output, such as Data Regression Model.By reference applications in target
Area ranking substitute into mathematical model, then obtain reference applications objective area prediction number of users.
Reference applications are being obtained after the prediction number of users of objective area, continuation exists according to reference applications
Total number of users of the prediction number of users and reference applications of objective area in its operation area, determines that objective area exists
Ranking ratio in operation area.
For example, the associated mechanisms that APP is broadcast live from show field obtain show field live streaming APP in global major country or regional total use
Amount amount.According to formulaSoutheast Asian countries are obtained in the main state in the whole world
The ranking ratio in family or area.Wherein, RankDauiIt is prediction numbers of users of the show field live streaming APP in Southeast Asian countries, for example,
The prediction number of users RankDau of Burma1=1200 people, the prediction number of users RankDau of Thailand2=1000 people, Cambodia
Predict number of users RankDau3=1500 people.AllDau is total users of the show field live streaming APP in global major country or area
Quantity, i.e., total day live, e.g. 20000 people.RankDauRatioiIt is Southeast Asian countries in global major country or area
Ranking ratio, wherein
(2) search temperature ratio for reference applications of the objective area in operation area is obtained, including：Pass through
Search engine, being applied for the search temperature of reference applications and the reference that is directed to of objective area during acquisition operation is regional
The search temperature of program；According to joining for the search temperature of reference applications and being directed to for objective area in operation area
The search temperature of application program is examined, search temperature ratio for reference applications of the objective area in operation area is calculated
Example.
Search temperature can be the search hot value to keywords such as reference applications title, purposes, models.
In one example, the keyword of the show field live streaming APP of acquisition Google Trends monitoring, in global major country or area
Search temperature Searchj, j=1,2 ..., M, wherein M is global major country or the quantity in area, and M is natural number and big
In N, such as 5,7,9 etc., j is global major country or the serial number in area.Calculate the sum of search temperatureAnd then it counts
Southeast Asian countries are calculated in global major country or area for the search temperature ratio of show field live streaming APP：
Assuming that search temperature can use the digital representation within 10.M=5, j=1 indicate Burma, the search temperature of Burma
Search1=8, j=2 indicate Thailand, the search temperature Search of Thailand2=7, j=3 indicate Cambodia, the search heat of Cambodia
Spend Search3=8, j=4 indicate the U.S., the search temperature Search in the U.S.4=9, j=5 indicate China, Chinese search temperature
Search5=9, thenIn turn, three, above-mentioned Southeast Asia country is directed to show field in above-mentioned 5 countries in the whole world
The search temperature ratio of APP, which is broadcast live, is respectively
(3) it obtains netizen for reference applications of the objective area in operation area and weights temperature ratio, including：
Obtain netizen's radix in netizen's cardinal sum operation area of objective area；According to netizen's cardinal sum objective area of objective area
For the search temperature of reference applications, the netizen for reference applications for calculating objective area weights temperature；According to
Netizen's cardinal sum in operation area runs the search temperature for reference applications in area, and calculate operation area is directed to ginseng
The netizen for examining application program weights temperature；According to objective area temperature and operably is weighted for the netizen of reference applications
The netizen for reference applications in area weights temperature, calculates objective area and is directed to reference applications in operation area
Netizen weight temperature ratio.
Optionally, acquisition Internet data center (Internet world stats) monitor, global major country or
Netizen's radix Netizen in areaj, netizen's radix Netizen of j=1,2 ..., M and Southeast Asian countriesi, i=1,2 ...,
N.The netizen for calculating global major country or area weights temperature NetizenSearchj=Searchj*Netizenj, j=1,
2 ..., M.Similarly, the netizen for calculating Southeast Asian countries weights temperature NetizenSearchi=Searchi*Netizeni, i=
1,2 ..., N.And then calculate netizen weighting for show field live streaming APP of the Southeast Asian countries in global major country or area
Temperature ratio：
Then above-mentioned example, netizen's radix Netizen of Burma1=5000 people, netizen's radix Netizen of Thailand2=
5500 people, netizen's radix Netizen of Cambodia3=6000 people, netizen's radix Netizen in the U.S.4=10000 people, it is Chinese
Netizen's radix Netizen5=15000 people, then it is NetizenSearch that the netizen of Burma, which weights temperature,1=5000*8=40000,
It is NetizenSearch that the netizen of Thailand, which weights temperature,2=5500*7=38500, the netizen of Cambodia, which weights temperature, is
NetizenSearch3=6000*8=48000, it is NetizenSearch that the netizen in the U.S., which weights temperature,4=10000*9=
90000, it is NetizenSearch that Chinese netizen, which weights temperature,5=15000*9=135000.In turn, netizen's weighting of Burma
Temperature ratioThe netizen of Thailand weights temperature ratio
The netizen of Cambodia weights temperature ratio
Optionally, obtain ranking ratio, search temperature ratio and netizen weight one kind in temperature ratio, two kinds
Or three kinds of scale parameters, and the scale parameter of acquisition is averaging, to obtain enlivening ratio；Alternatively, to acquisition
Scale parameter weighting is averaging, to obtain enlivening ratio.For example, according to formulaIt is lived
Jump accounting.Wherein, A, B, C are weights, and A, B, C can be any positive numbers.
Then above-mentioned example, it is assumed that A=2, B=3, C=1, Burma enlivens ratioThailand enlivens ratioCambodia enlivens ratio
S230, according to reference applications its operation area total number of users and objective area operation area in
Enliven ratio, obtain reference applications objective area number of users.
Optionally, according to formula Daui=AllDau*MergedRatioi, i=1,2 ..., N calculate show field live streaming APP and exist
The number of users of Southeast Asian countries, that is, show field live streaming APP lives in the day of Southeast Asian countries.For example, APP is broadcast live in Burma in show field
Day live Dau1APP is broadcast live in the Dau that lives the day of Thailand in=20000*0.0455=910 people, show field2=20000*0.0199=398
APP is broadcast live in the Dau that lives the day of Cambodia in people, show field3=20000*0.0484=968 people.
Further, the day of Southeast Asian countries is lived and is added up, obtained show field live streaming APP and live in total day in Southeast AsiaPeople.
S240, number of users and number of users ratio according to reference applications in objective area, obtain target and answer
Number of users with program in objective area.
For example, number of users ratio is 2：1, game live streaming APP are in the number of users of Southeast Asian countriesFor example, game live streaming APP is in the number of users of BurmaPeople, game live streaming
APP is in the number of users of ThailandPeople, game live streaming APP are in the number of users of Cambodia
People.
Further, total numbers of users of the game live streaming APP in Southeast Asia isFor example, game live streaming APP exists
The national total number of users of Southeast Asia Burma, Thailand, Cambodia three is 4552 people.
In the present embodiment, by objective area, ranking ratio, search temperature ratio and the netizen in operation area weight
Temperature ratio obtains objective area and enlivens ratio in operation area, and then in total number of users in known operation area
In the case of, the number of users of the country of subdivision according to ratio is enlivened, can be calculated.
Embodiment three
Fig. 3 is a kind of structural schematic diagram for number of users measuring and calculating device that the embodiment of the present invention three provides, as shown in figure 3,
The device includes：Acquisition module 31, first calculates module 32 and second and calculates module 33.
Acquisition module 31, for obtaining number of users ratio of the destination application relative to reference applications, target
Application program is identical with the type of reference applications.
First measuring and calculating module 32 is used for total number of users in its operation area and objective area according to reference applications
Operation area in enliven ratio, obtain reference applications objective area number of users.
Second measuring and calculating module 33, for number of users and the number of users ratio according to reference applications in objective area
Example, obtain destination application objective area number of users.
The technical solution of the present embodiment, by obtaining destination application relative to identical with its type with reference to using journey
The number of users ratio of sequence, makes full use of the user data of both application programs, in the destination application of objective area
Ratio standard is provided with the number of users ratio of reference applications；By according to reference applications its operation area it is total
Ratio is enlivened in number of users and objective area in operation area, obtain reference applications objective area number of users
Amount, in the case of known overall user quantity, calculate the destination application number of users regional in subdivision；Lead to again
Number of users and number of users ratio in objective area according to reference applications are crossed, to marking ratio standard, is successfully calculated
Go out destination application in the number of users of objective area, the use of destination application need not be actually used according to objective area
Family information solves in the prior art, in the case of no user information, the technical issues of how calculating number of users, reaches
It has arrived not by user information, has successfully calculated the technique effect of number of users.
In an optional embodiment, acquisition module 31 is obtaining use of the destination application relative to reference applications
When the quantitative proportion of family, it is specifically used for：It obtains while operation has destination application and the benchmark of reference applications area；It obtains
Destination application benchmark area number of users and reference applications benchmark area number of users；It is answered according to target
With program benchmark area number of users and reference applications benchmark area number of users, calculate destination application
Number of users ratio relative to reference applications.
In an optional embodiment, which further includes：Determining module.Determining module is for obtaining at least one ratio
Parameter, and determine that ratio is enlivened in objective area in operation area according to scale parameter；Scale parameter includes：Objective area exists
In operation area reference applications are directed in operation area for the ranking ratio of reference applications, objective area
Search temperature ratio and objective area operation area in for reference applications netizen weighting temperature ratio.
In an optional embodiment, determining module being directed to reference to using journey in operation area in acquisition objective area
When the ranking ratio of sequence, it is specifically used for：Ranking according to reference applications in objective area determines reference applications in mesh
Mark the prediction number of users in area；Prediction number of users and reference applications according to reference applications in objective area exist
Total number of users in operation area determines ranking ratio of the objective area in operation area.
In an optional embodiment, determining module determines ginseng in the ranking according to reference applications in objective area
Application program is examined in the prediction number of users of objective area, is specifically used for：Obtain the maturation application journey run in objective area
Ranking of the number of users of sequence with ripe application program in objective area；Derive the number of users and ranking of ripe application program
Correspondence；According to correspondence and reference applications in the ranking of objective area, determine reference applications in target
The prediction number of users in area.
In an optional embodiment, determining module being directed to reference to using journey in operation area in acquisition objective area
When the search temperature ratio of sequence, it is specifically used for：By search engine, the searching for reference applications in operation area is obtained
Rope temperature and the search temperature for reference applications of objective area；According in operation area journey is applied for reference
The search temperature of sequence and the search temperature for reference applications of objective area calculate objective area in operation area
The search temperature ratio for reference applications.
In an optional embodiment, determining module being directed to reference to using journey in operation area in acquisition objective area
When the netizen of sequence weights temperature ratio, it is specifically used for：Obtain netizen's radix in netizen's cardinal sum operation area of objective area；Root
According to the search temperature for reference applications of netizen's cardinal sum objective area of objective area, being directed to for objective area is calculated
The netizen of reference applications weights temperature；It is directed to reference applications according to netizen's cardinal sum operation area in operation area
Search temperature, calculate operation area for reference applications netizen weighting temperature；According to objective area for ginseng
The netizen for examining application program weights temperature and the netizen for reference applications in operation area weights temperature, with calculating target
Netizen for reference applications of the area in operation area weights temperature ratio.
The number of users measuring and calculating device that the embodiment of the present invention is provided can perform the use that any embodiment of the present invention is provided
Amount method for measuring and calculating has the corresponding function module of execution method and advantageous effect.
Example IV
Fig. 4 is the structural schematic diagram for a kind of electronic equipment that the embodiment of the present invention four provides, as shown in figure 4, the electronics is set
Standby includes processor 40 and memory 41；The quantity of processor 40 can be one or more in electronic equipment, with one in Fig. 4
For processor 40；Processor 40 in electronic equipment can be connected with memory 41 by bus or other modes, in Fig. 4 with
For being connected by bus.
Memory 41 is used as a kind of computer readable storage medium, can be used for storing software program, computer can perform journey
Sequence and module, as in the embodiment of the present invention the corresponding program instruction of potential user's quantitative forecast or module (for example, number of users
It measures the acquisition module 31, first calculated in device and calculates the measuring and calculating of module 32 and second module 33).Processor 40 is stored by running
Software program, instruction in memory 41 and module, at the various function application and data to execute electronic equipment
Reason, that is, realize above-mentioned number of users measuring method.
Memory 41 can include mainly storing program area and storage data field, wherein storing program area can store operation system
Application program needed for system, at least one function；Storage data field can be stored uses created data etc. according to terminal.This
Outside, memory 41 may include high-speed random access memory, can also include nonvolatile memory, for example, at least a magnetic
Disk storage device, flush memory device or other non-volatile solid state memory parts.In some instances, memory 41 can be further
Include the memory remotely located relative to processor 40, these remote memories can pass through network connection to electronic equipment.
The example of above-mentioned network includes but not limited to internet, intranet, LAN, mobile radio communication and combinations thereof.
Embodiment five
The embodiment of the present invention five also provides a kind of computer readable storage medium being stored thereon with computer program, calculates
When being executed by computer processor for executing a kind of number of users measuring method, this method includes machine readable storage medium storing program for executing：
Number of users ratio of the destination application relative to reference applications is obtained, destination application and reference are answered
It is identical with the type of program；
Total number of users and objective area enlivening in operation area according to reference applications in its operation area
Ratio, obtain reference applications objective area number of users；
Number of users and number of users ratio according to reference applications in objective area, obtain destination application
Number of users in objective area.
Certainly, a kind of computer-readable storage medium being stored thereon with computer program that the embodiment of the present invention is provided
Matter, computer program are not limited to method operation as above, the number of users that any embodiment of the present invention is provided can also be performed
Relevant operation in method for measuring and calculating.
By the description above with respect to embodiment, it is apparent to those skilled in the art that, the present invention
It can be realized by software and required common hardware, naturally it is also possible to which by hardware realization, but the former is more in many cases
Good embodiment.Based on this understanding, technical scheme of the present invention substantially in other words contributes to the prior art
Part can be expressed in the form of software products, which can be stored in computer readable storage medium
In, such as the floppy disk of computer, read-only memory (Read-Only Memory, ROM), random access memory (Random
Access Memory, RAM), flash memory (FLASH), hard disk or CD etc., including some instructions are with so that a computer is set
The method that standby (can be personal computer, server or the network equipment etc.) executes each embodiment of the present invention.
It is worth noting that, in the embodiment of above-mentioned number of users measuring and calculating device, included each unit and module are only
It is divided according to function logic, but is not limited to above-mentioned division, as long as corresponding function can be realized；Separately
Outside, the specific name of each functional unit is also only to facilitate mutually distinguish, the protection domain being not intended to restrict the invention.
Note that above are only presently preferred embodiments of the present invention and institute's application technology principle.It will be appreciated by those skilled in the art that
The present invention is not limited to specific embodiments described here, can carry out for a person skilled in the art it is various it is apparent variation,
It readjusts and substitutes without departing from protection scope of the present invention.Therefore, although being carried out to the present invention by above example
It is described in further detail, but the present invention is not limited only to above example, without departing from the inventive concept, also
May include other more equivalent embodiments, and the scope of the present invention is determined by scope of the appended claims.
Claims (10)
1. a kind of number of users measuring method, which is characterized in that including：
Number of users ratio of the destination application relative to reference applications is obtained, the destination application and reference are answered
It is identical with the type of program；
According to the reference applications in total number of users in its operation area and objective area in the operation is regional
Enliven ratio, obtain the reference applications the objective area number of users；
The number of users in the objective area and the number of users ratio according to the reference applications obtain described
Number of users of the destination application in the objective area.
2. according to the method described in claim 1, it is characterized in that, the acquisition destination application is relative to reference to using journey
The number of users ratio of sequence, including：
It obtains while operation has the destination application and the benchmark of reference applications area；
The destination application is obtained in the number of users in benchmark area and the reference applications in the benchmark
The number of users in area；
According to the destination application in the number of users in benchmark area and the reference applications in the benchmark
The number of users in area, calculates number of users ratio of the destination application relative to the reference applications.
3. according to the method described in claim 1, it is characterized in that, according to the reference applications its operation area
Ratio is enlivened in total number of users and objective area in the operation area, obtains the reference applications in the target
Before the number of users in area, the method further includes：
At least one scale parameter is obtained, and objective area enlivening in the operation area is determined according to the scale parameter
Ratio；
The scale parameter includes：Ranking for the reference applications of the objective area in the operation area
Ratio, the objective area it is described operation area in for the search temperature ratio of the reference applications, Yi Jisuo
It states netizen for the reference applications of the objective area in the operation area and weights temperature ratio.
4. according to the method described in claim 3, it is characterized in that, described obtain the objective area in operation area
The ranking ratio for the reference applications, including：
Ranking according to the reference applications in the objective area determines the reference applications in the target
The prediction number of users in area；
According to the reference applications in the prediction number of users of the objective area and the reference applications described
Total number of users in operation area determines ranking ratio of the objective area in the operation area.
5. according to the method described in claim 4, it is characterized in that, it is described according to the reference applications in the target
The ranking in area, determine the reference applications the objective area prediction number of users, including：
Obtain ripe application program run in the objective area number of users and the maturation application program in the mesh
Mark the ranking in area；
Derive the ripe number of users of application program and the correspondence of ranking；
According to the correspondence and the reference applications in the ranking of the objective area, determine described with reference to using journey
Prediction number of users of the sequence in the objective area.
6. according to the method described in claim 3, it is characterized in that, described obtain the objective area in operation area
The search temperature ratio for the reference applications, including：
By search engine, the search temperature for the reference applications in the operation area and the mesh are obtained
Mark the search temperature for the reference applications in area；
It is directed to the search temperature of the reference applications and being directed to for the objective area according in the operation area
The search temperature of the reference applications calculates the objective area being applied for the reference in the operation area
The search temperature ratio of program.
7. according to the method described in claim 3, it is characterized in that, described obtain the objective area in operation area
For the reference applications netizen weight temperature ratio, including：
Obtain netizen's radix that area is run described in netizen's cardinal sum of the objective area；
The search temperature for the reference applications of objective area described in netizen's cardinal sum according to the objective area,
The netizen for the reference applications for calculating the objective area weights temperature；
The regional search temperature for the reference applications is run according to described in netizen's cardinal sum in the operation area,
The netizen for the reference applications for calculating the operation area weights temperature；
According to the objective area for netizen's weighting temperature of the reference applications and being directed to for the operation area
The netizen of the reference applications weights temperature, calculates the objective area and is directed to the reference in the operation area
The netizen of application program weights temperature ratio.
8. a kind of number of users calculates device, which is characterized in that including：
Acquisition module, for obtaining number of users ratio of the destination application relative to reference applications, the target is answered
It is identical with the type of reference applications with program；
First measuring and calculating module, for being existed in total number of users in its operation area and objective area according to the reference applications
It is described operation area in enliven ratio, obtain the reference applications the objective area number of users；
Second measuring and calculating module, is used for the number of users according to the reference applications in the objective area and the user
Quantitative proportion, obtain the destination application the objective area number of users.
9. a kind of electronic equipment, which is characterized in that the electronic equipment includes：
One or more processors；
Memory, for storing one or more programs,
When one or more of programs are executed by one or more of processors so that one or more of processors are real
The now number of users measuring method as described in any in claim 1-7.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor
The number of users measuring method as described in any in claim 1-7 is realized when execution.
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