CN108550060B - Multi-size advertisement generation method and system - Google Patents

Multi-size advertisement generation method and system Download PDF

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Publication number
CN108550060B
CN108550060B CN201810429783.3A CN201810429783A CN108550060B CN 108550060 B CN108550060 B CN 108550060B CN 201810429783 A CN201810429783 A CN 201810429783A CN 108550060 B CN108550060 B CN 108550060B
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advertisement
template
picture
unit
information
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CN108550060A (en
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王保国
范佳宁
江战洋
王小宁
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Duomeng Ruida Technology China Co ltd
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Duomeng Ruida Technology China Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0276Advertisement creation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06TIMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T11/002D [Two Dimensional] image generation
    • G06T11/60Editing figures and text; Combining figures or text
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06TIMAGE DATA PROCESSING OR GENERATION, IN GENERAL
    • G06T3/00Geometric image transformation in the plane of the image
    • G06T3/40Scaling the whole image or part thereof

Abstract

The invention relates to a method and a system for generating multi-size advertisements; the technical problem to be solved is as follows: the method and the system for generating the multi-size advertisement can quickly generate a large batch of advertisement pictures; the technical scheme is as follows: a method of generating a multi-size advertisement, comprising: acquiring material information and template information; matching the material information with the template information to generate a preview; editing and modifying the preview image; generating an advertisement picture from the preview picture and exporting the advertisement picture; the invention greatly improves the efficiency of the advertiser for making creative materials, reduces the threshold for making advertising pictures and has convenient and simple use; is applicable to the field of advertisement.

Description

Multi-size advertisement generation method and system
Technical Field
The invention belongs to the technical field of advertisement generation, and particularly relates to a method and a system for generating multi-size advertisements.
Background
With the development of the internet, the advertising marketing mode is brought into the era of digital media, and more media realize traffic change by accessing a Digital Signal Processor (DSP) (demand side platform) or building an advertising system. Although the technical content behind the DSP and the advertisement delivery system is very high, the advertisement delivery can be completed by an advertiser only through simple creation and strategy setting, and the purposes of improving the product known degree, making brand reputation degree, establishing product image and the like are achieved.
Because the sizes of the advertisement spots provided by different media are different and different specifications are set for the format and the size of the material, an advertiser needs to make an advertisement material for each advertisement spot of each media when a plurality of media promote the product of the advertiser. The picture authoring tool provided by the current advertising system mainly has the following defects: only one creative material can be produced each time, and when a large amount of advertisement materials with similar typesetting sizes and different typesetting sizes need to be produced, the labor cost is high; after the original material is zoomed, the generated picture material is fuzzy and does not accord with the release standard.
Disclosure of Invention
The invention overcomes the defects of the prior art, and solves the technical problems that: provided are a method and a system for generating a multi-size advertisement, which can generate a large number of advertisement pictures quickly.
In order to solve the technical problems, the invention adopts the technical scheme that: a method of generating a multi-size advertisement, comprising: s101, acquiring material information and template information; s102, matching the material information with the template information to generate a preview; s103, editing and modifying the preview image; and S104, generating and exporting the advertisement picture from the preview picture.
Preferably, the method further comprises the following steps: managing the generated html template and basic information of the html template; and storing the generated html template and the basic information of the html template to form a template database.
Preferably, the method further comprises the following steps: managing materials uploaded by a user; and storing the materials uploaded by the user and the uploaded materials to form a material database.
Preferably, the generating and exporting the advertisement picture from the preview picture specifically includes: selecting advertisement pictures needing to be exported in batch; sending the advertisement picture to a picture service unit; and generating advertisement pictures, packaging and compressing the advertisement pictures.
Preferably, the generating, packaging and compressing of the advertisement pictures specifically includes: checking the generated configuration, size and size of the advertisement picture; sequencing the data in sequence according to the reverse order of the layers; opening canvas, and rendering windows in a canvas area in sequence according to the reverse order of the layers to generate advertisement pictures; and sending the advertisement pictures to a processing unit through a generating unit, and packaging and compressing the advertisement pictures.
Accordingly, a system for generating a multi-sized advertisement, comprising: an acquisition unit: the system is used for acquiring material information and template information; a processing unit: the system is used for matching the material information with the template information to generate a preview; an editing unit: the system is used for editing and modifying the preview image; a generation unit: and the preview image is used for generating and exporting the advertisement picture.
Preferably, the method further comprises the following steps: a template management unit: basic information for managing the generated html template and html template; a template database establishing unit: and the method is used for storing the generated html template and the basic information of the html template to form a template database.
Preferably, the method further comprises the following steps: a material management unit: the system is used for managing materials uploaded by a user; a material database establishing unit: the system is used for storing the materials uploaded by the user and the uploaded materials to form a material database.
Preferably, the generating unit specifically includes: a selection unit: the method is used for selecting advertisement pictures needing to be exported in batch; a first transmission unit: the picture service unit is used for sending the advertisement pictures to the picture service unit; a picture service unit: used for generating advertisement pictures and packaging and compressing the advertisement pictures.
Preferably, the picture service unit specifically includes: a checking unit: the system is used for verifying the generated configuration, size and size of the advertisement picture; an arrangement unit: the data are sequentially ordered according to the reverse order of the layers; a rendering unit: opening canvas, and rendering windows in a canvas area in sequence according to the reverse order of the layers to generate advertisement pictures; a second transmission unit: the processing unit is used for sending the advertisement pictures to the processing unit through the generating unit and packing and compressing the advertisement pictures.
Compared with the prior art, the invention has the following beneficial effects:
1. according to the multi-size advertisement generation method and system, creative materials of other sizes can be automatically generated by uploading materials once, the efficiency of an advertiser for manufacturing creative materials is greatly improved, the advertisement picture manufacturing threshold is reduced, and the method and system are convenient and simple to use; the automatic adaptation media advertisement space constraint function provided by the invention can automatically generate creative materials meeting the media delivery standard, and effectively avoid the problem that the materials are rejected due to the size, format and the like of the materials.
2. The invention also comprises a template management unit and a template database establishing unit, which can manage and store the templates created by the users and the basic information of the templates, and when the users use the templates again, the templates can be quickly found, thereby saving time and improving working efficiency.
3. The invention also comprises a material management unit and a material database establishing unit, which can manage and store the materials uploaded by the user, select the materials in the material database, facilitate the use of the user and improve the working efficiency.
Drawings
The present invention will be described in further detail with reference to the accompanying drawings;
fig. 1 is a schematic flowchart of a method for generating a multi-size advertisement according to an embodiment of the present invention;
fig. 2 is a schematic structural diagram of a system for generating a multi-size advertisement according to an embodiment of the present invention;
fig. 3 is a schematic structural diagram of a multi-size advertisement generating system according to a second embodiment of the present invention;
fig. 4 is a schematic structural diagram of a multi-size advertisement generating system according to a third embodiment of the present invention;
fig. 5 is a schematic structural diagram of a multi-size advertisement generating system according to a fourth embodiment of the present invention;
fig. 6 is a schematic structural diagram of a multi-size advertisement generating system according to a fifth embodiment of the present invention;
wherein: 101 is an acquisition unit, 102 is a processing unit, 103 is an editing unit, 104 is a generation unit, 1041 is a selection unit, 1042 is a first transmission unit, 1043 is a picture service unit, 10431 is a verification unit, 10432 is an arrangement unit, 10433 is a rendering unit, 10434 is a second transmission unit, 105 is a template management unit, 106 is a template database establishment unit, 107 is a material management unit, and 108 is a material database establishment unit.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some embodiments, but not all embodiments, of the present invention; all other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Fig. 1 is a schematic flow chart of a method for generating a multi-size advertisement according to an embodiment of the present invention, and as shown in fig. 1, the method for generating a multi-size advertisement includes:
s101, acquiring material information and template information;
s102, matching the material information with the template information to generate a preview;
s103, editing and modifying the preview image;
and S104, generating and exporting the advertisement picture from the preview picture.
Further, still include: managing the generated html template and basic information of the html template; and storing the generated html template and the basic information of the html template to form a template database.
Further, still include: managing materials uploaded by a user; and storing the materials uploaded by the user and the uploaded materials to form a material database.
Specifically, the generating and exporting the advertisement picture from the preview picture specifically includes: selecting advertisement pictures needing to be exported in batch; sending the advertisement picture to a picture service unit; and generating advertisement pictures, packaging and compressing the advertisement pictures.
Further, the generating, packaging and compressing the advertisement pictures specifically includes: checking the generated configuration, size and size of the advertisement picture; sequencing the data in sequence according to the reverse order of the layers; opening canvas, and rendering windows in a canvas area in sequence according to the reverse order of the layers to generate advertisement pictures; and sending the advertisement pictures to a processing unit through a generating unit, and packaging and compressing the advertisement pictures.
Fig. 2 is a schematic structural diagram of a system for generating a multi-size advertisement according to an embodiment of the present invention, and as shown in fig. 2, the system for generating a multi-size advertisement includes:
the acquisition unit 101: the system is used for acquiring material information and template information;
the processing unit 102: the system is used for matching the material information with the template information to generate a preview;
editing unit 103: the system is used for editing and modifying the preview image;
the generation unit 104: and the preview image is used for generating and exporting the advertisement picture.
The editing unit 103 includes the following two cases: 1. editing the same group of creative pictures: dividing the materials into different groups according to the aspect ratio (transverse plates, vertical plates, squares-like shapes and the like); each element with the same size and position has a unique identifier different from other elements; when an element of a certain size is selected and edited, elements with the same identification in other sizes in the same group are changed accordingly. For example: a 1920 x 1080 template (set as a) and a 1280 x 720 template (set as B) belong to the same group, and assuming that both a and B have logo elements, when the logo element of a moves down by 20px, the logo element of B also moves down by a distance equal to about 13px (20 (720/1080)), and the same principle is applied to other directions; 2. editing a single creative picture: the use method is edited in the same group and only acts on the current size.
Fig. 3 is a schematic structural diagram of a system for generating a multi-size advertisement according to a second embodiment of the present invention, as shown in fig. 3, on the basis of the first embodiment, the system for generating a multi-size advertisement further includes:
the template management unit 105: basic information for managing the generated html template and html template;
the template database creating unit 106: and the method is used for storing the generated html template and the basic information of the html template to form a template database.
The html template manufacturing method includes the following specific implementation steps that html templates can be directly generated mainly through template generation tools and configuration parameters of input templates for generating creative pictures, and the html template manufacturing method includes the following steps: 1. a user uses a template making tool to generate an html template according to the requirement of the user, and the html template is copied for a new template; in the step, a sub-template can be added to the html template, the configuration information of the template, the size of the advertisement picture and the size limit of the generated advertisement picture are filled; 2. a user calls a template adding function of the processing unit 102 through a browser, and the processing unit 102 renders a template adding page; 3. adding templates into some basic information such as names, descriptions, preview images and the like, clicking the front end of a save button to transmit data to the processing unit 102 in a formData mode, and calling the template management unit 105 by the processing unit 102 to generate and save the data in a template database; after the configuration information is filled, the completion button is clicked, the front end transmits the configuration information to the processing unit 102 in a formdata data transmission mode, the processing unit 102 receives the data and transmits the data to the template management unit 105, template analysis is carried out, the unique tag of each pit position in the template is obtained, template configuration information is generated, and the template configuration information is stored in the template database.
Step 1, specifically opening a template making page and defining the width and height of a template; adding template element pit positions, and setting labels, positions, widths, heights, hierarchies and expression forms of elements in the pit positions for the element pit positions. The hierarchy is filled according to the material proportion strictly according to the pit bit width height, vertical centering, horizontal centering, upper/right/lower/left in order to ensure the rendering sequence when the picture is generated; the templates with the same proportion and different sizes only need to be manufactured into a template with the largest size, and other templates with the same proportion and size are obtained by scaling; the html template is generated after clicking is completed, and the template is saved in the template database through the template management unit 105.
Fig. 4 is a schematic structural diagram of a system for generating a multi-size advertisement according to a third embodiment of the present invention, as shown in fig. 4, based on the second embodiment, the system for generating a multi-size advertisement may further include:
the material management unit 107: the system is used for managing materials uploaded by a user;
the material database creation unit 108: the system is used for storing the materials uploaded by the user and the uploaded materials to form a material database.
Fig. 5 is a schematic structural diagram of a multi-size advertisement generating system provided in the fourth embodiment of the present invention, and as shown in fig. 5, on the basis of the third embodiment, the generating unit 104 specifically includes:
selection unit 1041: the method is used for selecting advertisement pictures needing to be exported in batch;
the first transmission unit 1042: the picture service unit is used for sending the advertisement pictures to the picture service unit;
the picture service unit 1043: used for generating advertisement pictures and packaging and compressing the advertisement pictures.
Specifically, a user selects an html template through a template list page rendered by a browser, the processing unit 102 returns the tag configuration of the selected template to the front end in a json mode, the front end receives tag information, opens and renders a new page, displays the tag information of a required material, uploads the material according to the tag, the processing unit 102 receives data, stores the data into a material database, and returns the data to the front end through json, the front end displays the material information, the user can also directly select a picture material with the existing tag from the material database, the processing unit 102 calls a material management unit, obtains the previously used material of the template, clicks the next step, the processing unit 102 requests the template management unit 105 to obtain all sizes of the current template, pops a frame, selects the size of the template to be generated, clicks the generation, the processing unit 102 sorts the uploaded tags to generate a combined list, the method comprises the steps of carrying out label replacement of a template mark position on each combination, generating a preview picture, finely adjusting the preview picture, finely adjusting creativity according to the needs of a user, carrying out operations such as zooming and dragging, after fine adjustment is completed, the user selects to derive creative pictures in batches, extracting information needing to be generated by a browser, transmitting data to a processing unit 102, transmitting the information needing to be generated by the browser to a picture service unit 1043 through RPC, carrying out picture generation operation, generating the pictures, transmitting the pictures to the processing unit 102 through the RPC by the picture service unit 1043, packaging and compressing the processing unit 102, downloading the generated creative picture preview effect, and editing and fine adjustment if not appropriate.
Fig. 6 is a schematic structural diagram of a system for generating a multi-size advertisement according to a fifth embodiment of the present invention, as shown in fig. 6, on the basis of the fourth embodiment, the picture service unit 1043 specifically includes:
verification unit 10431: the system is used for verifying the generated configuration, size and size of the advertisement picture;
arrangement unit 10432: the data are sequentially ordered according to the reverse order of the layers;
the rendering unit 10433: opening canvas, and rendering windows in a canvas area in sequence according to the reverse order of the layers to generate advertisement pictures;
second transmission unit 10434: the advertisement picture generating unit 104 is used for sending the advertisement picture to the processing unit 102, and packing and compressing the advertisement picture.
The specific process of the picture service unit 1043 is as follows: the picture service unit 1043 receives the data, checks the generated configuration and size and finally generates the size of the creative picture, sorts the data in sequence according to the reverse order of the layers (from bottom to top), opens the canvas and defines the width and height of the canvas; drawing is started, and windows are rendered in the canvas area in sequence according to the reverse order (from bottom to top) of the layers; generates a picture, and the picture service unit 1043 transfers the generated picture to the processing unit 102 through RPC.
According to the method and the system for generating the multi-size advertisement, creative materials of other sizes can be automatically generated by uploading the materials once, so that the efficiency of an advertiser for making the creative materials is greatly improved; according to the invention, by optimizing the picture generation process, the generated picture still has higher definition after the material is subjected to adjustment such as zooming; the automatic adaptation media advertisement space constraint function provided by the invention can automatically generate creative materials meeting the media delivery standard, and effectively avoid the problem that the materials are rejected due to the size, format and the like of the materials.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.

Claims (8)

1. A method for generating multi-size advertisements is characterized in that: the method comprises the following steps:
s101, acquiring material information and template information;
s102, matching the material information with the template information to generate a preview;
s103, editing and modifying the preview image;
s104, generating an advertisement picture from the preview picture and exporting the advertisement picture; the method specifically comprises the following steps:
selecting advertisement pictures needing to be exported in batch;
sending the advertisement picture to a picture service unit (1043);
generating advertisement pictures and packaging and compressing the advertisement pictures;
the method further comprises the following steps:
sending the label information in the template information to a front end in a json mode;
the front end receives the label information, opens and renders a new page, displays the label information of the required material, and uploads the material according to the label information;
storing the uploaded materials into a material library, returning the materials to the front end in a json mode, and displaying material information by the front end;
acquiring all sizes of the current template, displaying the elastic frame, and selecting the size of the template to be generated;
sequencing the label information of the uploaded materials to generate a combination list, and performing label replacement of a template zone bit on each combination to generate a preview;
performing fine adjustment, zooming and dragging operations on the preview image;
selecting batch export preview pictures, extracting information needing to generate pictures, transmitting the data to a processing unit (102), transmitting the data to a picture service unit (1043) by the processing unit (102) through RPC (remote procedure call), and performing picture generation operation;
after the picture is generated, the picture service unit (1043) sends the picture to the processing unit (102) through RPC, and the processing unit (102) packs and compresses the picture and downloads the picture to generate the creative picture.
2. A method for generating a multi-size advertisement according to claim 1, wherein: further comprising:
managing the generated html template and basic information of the html template;
and storing the generated html template and the basic information of the html template to form a template database.
3. A method for generating a multi-size advertisement according to claim 1, wherein: further comprising:
managing materials uploaded by a user;
and storing the materials uploaded by the user and the uploaded materials to form a material database.
4. A method for generating a multi-size advertisement according to claim 1, wherein: the generating, packaging and compressing of the advertisement pictures specifically includes:
checking the generated configuration, size and size of the advertisement picture;
sequencing the data in sequence according to the reverse order of the layers;
opening canvas, and rendering windows in a canvas area in sequence according to the reverse order of the layers to generate advertisement pictures;
and sending the advertisement pictures to a processing unit through a generating unit, and packaging and compressing the advertisement pictures.
5. A system for generating a multi-size advertisement, comprising: the method comprises the following steps:
acquisition unit (101): the system is used for acquiring material information and template information;
processing unit (102): the system is used for matching the material information with the template information to generate a preview;
editing unit (103): the system is used for editing and modifying the preview image;
a generation unit (104): the advertisement picture is used for generating and exporting the preview picture; the generating unit (104) specifically includes:
selection unit (1041): the method is used for selecting advertisement pictures needing to be exported in batch;
first transmission unit (1042): the picture service unit is used for sending the advertisement pictures to the picture service unit;
picture service unit (1043): used for generating advertisement pictures and packing and compressing the advertisement pictures;
the processing unit (102) comprises:
sending the label information in the template information to a front end in a json mode;
the front end receives the label information, opens and renders a new page, displays the label information of the required material, and uploads the material according to the label information;
storing the uploaded materials into a material library, returning the materials to the front end in a json mode, and displaying material information by the front end;
acquiring all sizes of the current template, displaying the elastic frame, and selecting the size of the template to be generated;
and sequencing the label information of the uploaded materials to generate a combination list, and performing label replacement of the template zone bit on each combination to generate a preview.
6. A multi-size advertisement generation system according to claim 5, wherein: further comprising:
template management unit (105): basic information for managing the generated html template and html template;
a template database building unit (106): and the method is used for storing the generated html template and the basic information of the html template to form a template database.
7. A multi-size advertisement generation system according to claim 5, wherein: further comprising:
a material management unit (107): the system is used for managing materials uploaded by a user;
a material database creation unit (108): the system is used for storing the materials uploaded by the user and the uploaded materials to form a material database.
8. A multi-size advertisement generation system according to claim 5, wherein: the picture service unit (1043) specifically includes:
verification unit (10431): the system is used for verifying the generated configuration, size and size of the advertisement picture;
arrangement unit (10432): the data are sequentially ordered according to the reverse order of the layers;
rendering unit (10433): opening canvas, and rendering windows in a canvas area in sequence according to the reverse order of the layers to generate advertisement pictures;
second transmission unit (10434): the processing unit is used for sending the advertisement pictures to the processing unit through the generating unit and packing and compressing the advertisement pictures.
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