CN109389429A - A kind of production method and device of rich-media ads - Google Patents
A kind of production method and device of rich-media ads Download PDFInfo
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- CN109389429A CN109389429A CN201811145894.8A CN201811145894A CN109389429A CN 109389429 A CN109389429 A CN 109389429A CN 201811145894 A CN201811145894 A CN 201811145894A CN 109389429 A CN109389429 A CN 109389429A
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/0276—Advertisement creation
Abstract
The invention discloses a kind of production methods of rich-media ads, comprising: obtains the target rich-media ads template of user's selection, the target rich-media ads template is corresponding with a default scene animation special efficacy；The ad material that the user uploads is obtained, includes the relevant information of commodity to be promoted in the ad material；The ad material is merged with the target rich-media ads template, obtains the advertisement with the default scene animation special efficacy.The present invention realizes the technical effect for improving rich-media ads producing efficiency.Meanwhile the invention also discloses a kind of producing devices of rich-media ads.
Description
Technical field
The present invention relates to Internet technical field more particularly to the production methods and device of a kind of rich-media ads.
Background technique
Rich Media is a kind of information dissemination method with animation, sound, video and interactivity, it includes Streaming Media, sound
Programming languages, the Rich Media such as sound, Flash and Java, Javascript, DHTML can be applicable to various network services
In, such as website design, Email, BANNER (banner), BUTTON (key), pop-up ad, Interstitial Ad etc..
Rich-media ads can appear in any interface shown, can be presented more Suresh Kumar, and often with animation and
Sound, ad content vivid and interesting easily cause people's note that advertising results are preferable, are a kind of current advertisement sides of mainstream
Formula.
Currently, looking for professional ad production team to complete mostly when making rich-media ads, needing Developmental Engineer's root
Flash animation is made according to the demand of advertiser, is inserted into ad content, it is also necessary to be tested repeatedly, entire manufacturing process needs
It wants developer to put into a large amount of development, and takes a long time, cause producing efficiency lower, cost of manufacture is higher, this is unfavorable
In the development of rich-media ads technology.
To sum up, in the prior art when making rich-media ads, there are the low technical problems of producing efficiency.
Summary of the invention
The embodiment of the present application solves and exists in the prior art by providing the production method and device of a kind of rich-media ads
When making rich-media ads, there are the low technical problem of producing efficiency, the technology for improving rich-media ads producing efficiency is realized
Effect.
In a first aspect, the application is provided the following technical solutions by the embodiment of the application:
A kind of production method of rich-media ads, comprising:
The target rich-media ads template of user's selection is obtained, it is default dynamic that the target rich-media ads template is corresponding with one
Draw special efficacy；
The ad material that the user uploads is obtained, includes the relevant information of commodity to be promoted in the ad material；
The ad material is merged with the target rich-media ads template, obtaining has the default animation special
The rich-media ads of effect.
Preferably, the target rich-media ads template for obtaining user's selection, comprising:
Obtain a rich-media ads template library, wherein be stored with M rich-media ads in the rich-media ads template library
Template, the M rich-media ads template are corresponded with M animation effect, and the M animation effect is different, and M is positive
Integer；
First choice operation based on the user, selects the target Rich Media from the rich-media ads template library
Advertisement formwork.
Preferably, the ad material for obtaining the user and uploading, comprising:
Obtain the ad material picture that the user uploads；And
Obtain the advertisement background picture that the user uploads.
Preferably, after the ad material for obtaining user's upload, further includes:
One or more material elements are identified from the ad material picture；
The status information of each material element is shown in elementary state column.
Preferably, after the status information that each material element is shown in elementary state column, further includes:
The second selection operation based on the user selects target material element from the material element identified；
The target material element is shown in source material editing area；
The target material element is edited in edit operation based on the user to the target material element,
And the edited effect of the target material element is shown in the source material editing area.
Preferably, described that the target material element is edited, including the target material element is executed as follows
One or more kinds of edit modes:
Adjust the size of the target material element；
Adjust the color of the target material element；
Material special efficacy is added to the target material element；
Adjust display location of the target material element in the target rich-media ads template.
Preferably, it is described the ad material is merged with the target rich-media ads template before, also wrap
It includes:
Adjustment operation based on the user, is adjusted the parameter of the default animation.
Preferably, described to merge the ad material with the target rich-media ads template, obtaining has institute
State the rich-media ads of default animation effect, comprising:
Set the ad material picture that the user uploads to the background picture of the target rich-media ads template, and
The edited target material element is added in the target rich-media ads template, rich-media ads to be rendered are obtained
File；
Based on the corresponding rendering mode of the target rich-media ads template, to the rich-media ads file to be rendered into
Row rendering, obtains the rich-media ads.
Preferably, described to merge the ad material with the target rich-media ads template, obtaining has institute
After the rich-media ads for stating default animation effect, further includes:
The rich-media ads are shown in advertising previews region；And/or
Based on the sharing operation of the user, the rich-media ads are shared with other users.
Preferably, described to merge the ad material with the target rich-media ads template, obtaining has institute
After the rich-media ads for stating default animation effect, further includes:
The rich-media ads are launched in preset web.
It is preferably, described that the rich-media ads are launched on the webpage, comprising:
When the preset web is opened, an advertisement is created below the preset web and launches window, wherein is described
The area that window is launched in advertisement accounts for the 25%~30% of the preset web gross area；
It is launched in window in the advertisement and shows the rich-media ads.
Second aspect, the application pass through the embodiment of the application, provide the following technical solutions:
A kind of producing device of rich-media ads, comprising:
First acquisition unit, for obtaining the target rich-media ads template of user's selection, the target rich-media ads
Template is corresponding with a default animation effect；
Second acquisition unit includes wait promote in the ad material for obtaining the ad material of user's upload
The relevant information of commodity；
Integrated unit is had for merging the ad material with the target rich-media ads template
The rich-media ads of the default animation effect.
Preferably, the first acquisition unit, is specifically used for:
A rich-media ads template library is obtained, M rich-media ads template is stored in the rich-media ads template library,
The M rich-media ads template is corresponded with M animation effect, and the M animation effect is different, and M is positive integer；
First choice operation based on the user, selects the target rich-media ads mould from the rich-media ads template library
Plate.
Preferably, the second acquisition unit, is specifically used for:
Obtain the ad material picture that the user uploads；And obtain the advertisement background picture that the user uploads.
Preferably, the second acquisition unit, is also used to:
It is described obtain the ad material that the user uploads after, identified from the ad material picture one or
Multiple material elements；The status information of each material element is shown in elementary state column.
Preferably, the second acquisition unit, is also used to:
After the status information for showing each material element in elementary state column, based on the user's
Second selection operation selects target material element from the material element identified；Described in being shown in source material editing area
Target material element；Edit operation based on the user to the target material element carries out the target material element
Editor, and the edited effect of the target material element is shown in the source material editing area.
Preferably, the second acquisition unit is specifically used for executing the target material element following a kind of or more
Kind edit mode:
Adjust the size of the target material element；
Adjust the color of the target material element；
Material special efficacy is added to the target material element；
Adjust display location of the target material element in the target rich-media ads template.
Preferably, the producing device of the rich-media ads, further includes:
Adjustment unit, for carrying out merging it with the target rich-media ads template by the ad material described
Before, the adjustment operation based on the user is adjusted the parameter of the default animation.
Preferably, the integrated unit, is specifically used for:
Set the ad material picture that the user uploads to the background picture of the target rich-media ads template, and
The edited target material element is added in the target rich-media ads template, rich-media ads to be rendered are obtained
File；Based on the corresponding rendering mode of the target rich-media ads template, the rich-media ads file to be rendered is carried out
Rendering, obtains the rich-media ads.
Preferably, the producing device of the rich-media ads, further includes:
Preview unit is obtained for merging the ad material with the target rich-media ads template described
After the rich-media ads that there must be the default special efficacy, the rich-media ads are shown in advertising previews region；And/or
Sharing unit is obtained for merging the ad material with the target rich-media ads template described
It is based on the sharing operation of the user, the Rich Media is wide after the rich-media ads that must have the default animation effect
Announcement is shared with other users.
Preferably, the producing device of the rich-media ads, further includes:
Unit is launched in advertisement, for melting the ad material and the target rich-media ads template described
It closes, after obtaining the rich-media ads with the default special efficacy, the rich-media ads is launched in preset web.
Preferably, the advertisement is launched, and is specifically used for:
When the preset web is opened, an advertisement is created below the preset web and launches window, wherein is described
The area that window is launched in advertisement accounts for the 25%~30% of the webpage gross area；It is launched in window in the advertisement and shows the richness
Media advertisement.
The third aspect, the application pass through the embodiment of the application, provide the following technical solutions:
A kind of producing device of rich-media ads, including memory, processor and storage on a memory and can handled
The computer program run on device, the processor perform the steps of when executing described program
The target rich-media ads template of user's selection is obtained, it is default dynamic that the target rich-media ads template is corresponding with one
Draw special efficacy；The ad material that the user uploads is obtained, includes the relevant information of commodity to be promoted in the ad material；By institute
It states ad material to be merged with the target rich-media ads template, obtaining has the Rich Media of the default animation effect wide
It accuses.
Fourth aspect, the application pass through the embodiment of the application, provide the following technical solutions:
A kind of computer readable storage medium, is stored thereon with computer program, realization when which is executed by processor
Following steps:
The target rich-media ads template of user's selection is obtained, it is default dynamic that the target rich-media ads template is corresponding with one
Draw special efficacy；The ad material that the user uploads is obtained, includes the relevant information of commodity to be promoted in the ad material；By institute
It states ad material to be merged with the target rich-media ads template, obtaining has the Rich Media of the default animation effect wide
It accuses.
One or more technical solutions provided in the embodiments of the present application have at least the following technical effects or advantages:
In the embodiment of the present application, a kind of production method of rich-media ads is disclosed, comprising: obtain the mesh of user's selection
Rich-media ads template is marked, the target rich-media ads template is corresponding with a default animation effect；The user is obtained to upload
Ad material, include the relevant information of commodity to be promoted in the ad material；The ad material and the target is rich
Media advertisement templates are merged, and the rich-media ads with the default animation effect are obtained.So only advertiser is needed to select
Target rich-media ads template and upload ad material, rich-media ads can be completely made, without looking for professional ad production
Team participates in, this greatly reduces the Production Time of rich-media ads and cost of manufacture.It is being made in the prior art so solving
When making rich-media ads, there are the low technical problem of producing efficiency, realizes and improve rich-media ads producing efficiency, and promote richness
The technical effect of the development of media advertisement technology.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 shows a kind of flow chart of the production method of rich-media ads according to an embodiment of the invention；
Fig. 2 shows a kind of structure charts of the producing device of rich-media ads according to an embodiment of the invention；
Fig. 3 shows a kind of structure chart of the producing device of rich-media ads according to an embodiment of the invention；
Fig. 4 shows a kind of structure chart of computer readable storage medium according to an embodiment of the invention.
Specific embodiment
The embodiment of the present application solves and exists in the prior art by providing the production method and device of a kind of rich-media ads
When making rich-media ads, there are the low technical problem of producing efficiency, the technology for improving rich-media ads producing efficiency is realized
Effect.
The technical solution of the embodiment of the present application is in order to solve the above technical problems, general thought is as follows:
A kind of production method of rich-media ads, comprising: obtain the target rich-media ads template of user's selection, the mesh
Mark rich-media ads template is corresponding with a default animation effect；Obtain the ad material that the user uploads, the ad material
In the relevant information comprising commodity to be promoted (that is: user need to carry out advertisement promotion commodity)；By the ad material and institute
It states target rich-media ads template to be merged, obtains the rich-media ads with the default animation effect.In order to better
Understand above-mentioned technical proposal, above-mentioned technical proposal is carried out in conjunction with appended figures and specific embodiments detailed
Explanation.
Illustrate first, herein presented term "and/or", only a kind of incidence relation for describing affiliated partner, table
Show there may be three kinds of relationships, for example, A and/or B, can indicate: individualism A exists simultaneously A and B, individualism B this three
Kind situation.In addition, character "/" herein, typicallys represent the relationship that forward-backward correlation object is a kind of "or".
Secondly the case where explanation, herein presented term " multiple " refers to " two or more ", includes " two ".
Illustrate again, herein presented term " user " refers to the user using this method production rich-media ads, example
Such as, it can be advertiser.
Embodiment one
The production method for present embodiments providing a kind of rich-media ads is applied in terminal device, the terminal device
May is that PC (Personal Computer, PC) or smart phone or tablet computer, etc., for the terminal
Which kind of equipment is equipment be specifically, and the present embodiment is not specifically limited.
As shown in Figure 1, the production method of the rich-media ads, comprising:
Step S101: obtaining the target rich-media ads template of user's selection, and target rich-media ads template is corresponding with one
Default animation effect.
As a kind of optional embodiment, step S101, comprising:
Obtain a rich-media ads template library, wherein M rich-media ads mould is stored in rich-media ads template library
Plate, M rich-media ads template are corresponded with M animation effect, and M animation effect is different, and M is positive integer；It is based on
The first choice of user operates, and target rich-media ads template is selected from rich-media ads template library.
In the specific implementation process, a large amount of cut-and-dried rich-media ads are stored in rich-media ads template library
Template, each rich-media ads template are corresponding with an animation effect, and any two animation effect is different from.
In the specific implementation process, a plurality of types of rich-media ads templates are provided in rich-media ads template library,
Specifically, can classify according to factors such as gender, red-letter day, industry, geographic areas, to meet different user (that is: advertisement
It is main) needs.
It for example,, can since the hobby of male netizen and women netizen are different when being classified according to gender
To be directed to male's network and the respective hobby of women netizen, design is respectively suitable for the two distinct types of richness of male and female
Media advertisement templates.For example, it is directed to the rich-media ads template of male netizen, wherein comprising the favorite animated element of male institute,
For the animated element based on dark plain colour match, prominent male's is serious sedate；It is wide for the Rich Media of women netizen
Slide former, wherein the animated element is based on bright-coloured gorgeous colour match, prominent female comprising women institute favorite animated element
Property it is elegant and poised.In this way, if advertiser want production buyer be male netizen commodity (such as: commercial men's clothing, cigarette are white
Wine, automobile, man's luggage, etc.) rich-media ads when, then can be suitable for male rich-media ads template select one
A rich-media ads template is as target rich-media ads template；If advertiser wants the commodity that production buyer is women netizen
(such as: women clothing, bullion, cosmetics, Ms's luggage, etc.) rich-media ads when, then can be suitable for female
The rich-media ads template of property selects a rich-media ads template as target rich-media ads template.
For example, it when being classified according to red-letter day, since different red-letter days has different red-letter day elements, can be directed to
Different red-letter days design different rich-media ads templates.By taking the Mid-autumn Festival as an example, the red-letter day member in the Mid-autumn Festival is known as " moon ", " the lady in the moon
Pretty young woman ", " Jade Hare ", " moon cake " etc., it is possible to increase the rich-media ads template suitable for the Mid-autumn Festival and carry these sections
The animation of day element；By taking the Dragon Boat Festival as an example, the red-letter day member of the Dragon Boat Festival be known as " dragon boat ", " Zongzi ", " bend original ", " argy wormwood ", etc.,
So can be in the animation for being suitable for these red-letter day elements of the rich-media ads template increase carrying of the Dragon Boat Festival.In this way, if advertisement
When master wants to launch advertisement during the Mid-autumn Festival, then a richness can be selected the rich-media ads template suitable for the Mid-autumn Festival
Media advertisement templates are as target rich-media ads template；It, can be with if advertiser wants to launch advertisement during the Dragon Boat Festival
Select a rich-media ads template as target rich-media ads template the rich-media ads template suitable for the Dragon Boat Festival.
Further, it is also possible to according to the difference of industry, be different industries commodity design rich-media ads template (such as: needle
To a kind of rich-media ads template of this kind of commodity design of automobile, for a kind of rich-media ads mould of this kind of commodity design of real estate
Plate, for a kind of rich-media ads template of this kind of commodity design of food, etc.), details are not described herein again.
Further, it is also possible to be that the netizen of different zones designs rich-media ads template (example according to the difference of geographic area
Such as: for the netizen of the Northwest, designing a kind of rich-media ads template with northwest style animation；For the south of the lower reaches of the Yangtze River
Netizen designs a kind of rich-media ads template with Style of south of Yangtze River animation), details are not described herein again.
In short, being based on above-mentioned various mode classifications, a plurality of types of rich-media ads templates can be pre-designed out, with group
Build rich-media ads template library.
In the specific implementation process, each rich-media ads template is corresponding with an animation effect, can use
A variety of rendering modes such as canvas2d, webgl, dom, with the effect for the animation being optimal, and support sequence frame animation and
Various video format plays, and 3d model rendering can also be supported, to realize 360 degree of full views watchings.
In the specific implementation process, a UI (user interface, user interface) can be provided, and on the interface UI
Show the thumbnail of each rich-media ads template in rich-media ads template library, user can any choosing in these thumbnails
One is selected, at this point it is possible to show the animation effect of corresponding rich-media ads template on the interface UI, is determined if user clicks
Button, then can be using the rich-media ads template as target rich-media ads template.
Step S102: obtaining the ad material that user uploads, and includes the relevant information of commodity to be promoted in ad material.
As a kind of optional embodiment, step S102, comprising:
Obtain the ad material picture that user uploads；And
Obtain the advertisement background picture that user uploads.
In the specific implementation process, two entrances can be provided on the above-mentioned interface UI, one for uploading ad material
Picture, another is for uploading advertisement background picture.Wherein, ad material picture is necessary upload, wherein including advertiser
Need to carry out the relevant information of the commodity of advertisement promotion；And advertisement background picture is not required, if user uploads advertisement back
Scape picture, then background picture of the advertisement background picture for using user to upload as target target rich-media ads template, if with
Family does not upload advertisement background picture, then the background picture carried using target target rich-media ads template.
As a kind of optional embodiment, after obtaining the ad material that user uploads, further includes:
One or more material elements are identified from ad material picture；Each material member is shown in elementary state column
The status information of element.
In the specific implementation process, ad material picture includes one or more material elements, has uploaded advertisement in user
After material picture, then need to identify these material elements from ad material picture, these material elements may is that commodity figure
Piece, advertising slogan, mouthpiece's picture, Business Information, commodity price information, favor information, etc..These material elements are all with picture
Form show, and show in elementary state column.Meanwhile the shape of each material element can also be shown in elementary state column
State information, for example, whether a certain material element is selected, the position of a certain material element is (that is: in target rich-media ads template
In display location), size, color, material special-effect information, etc..
As a kind of optional embodiment, after the status information that each material element is shown in elementary state column, also
Include:
The second selection operation based on user selects target material element from the material element identified；It is compiled in material
It collects and shows target material element in area；Target material element is compiled in edit operation based on user to target material element
Volume, and the edited effect of target material element is shown in source material editing area.
In the specific implementation process, user can select to need material element (that is: target to be used from elementary state column
Material element), and each target material element is edited, for example, the size of adjustment target material element, adjustment target element
The color of material element, to target material element addition material special efficacy (such as: choosing whether enable particle effect), adjustment target element
Position (that is: the display location in target rich-media ads template) of material element, etc., meanwhile, it can in source material editing area
To show the edited effect of target material element, in this way, user can see that each target material element is edited in real time
Effect afterwards.
Step S103: ad material is merged with target rich-media ads template, and obtaining has default animation effect
Rich-media ads.
Before step S103, further includes: the adjustment operation based on the user carries out the parameter of the default animation
Adjustment.
In the specific implementation process, the parameter for presetting animation effect is adjustable.When the dissatisfied default animation effect of user
When, freely its animation parameters can be adjusted, for example, change every kind of change animation effect (including but not limited to: scaling, rotation,
Left and right appear on the scene, up and down appear on the scene, jump and other effects) time for competiton sequence, for example, by animated element A be set as 0.1 second jump
It appears on the scene, animated element B is set as appearing on the scene in rotation in 0.3 second, animated element C is set as appearing on the scene at 0.5 second from upper landing, etc.
Deng.
In the specific implementation process, in step s 103, melt to ad material and target rich-media ads template
When conjunction, the ad material picture that user uploads can be set to the background picture of target rich-media ads template, and will editor
Target material element afterwards is added in target rich-media ads template, obtains rich-media ads file to be rendered, then be based on mesh
The corresponding rendering mode of mark rich-media ads template (such as: using one of canvas2d, webgl, dom or a variety of renderings
Mode) rich-media ads file to be rendered is rendered, to obtain rich-media ads.The rich-media ads specifically: packet
Element containing target material and have the dynamic advertisement poster of default animation effect dynamic.
It can be seen that in the present embodiment, only needing the target rich-media ads template of advertiser's selection and uploading advertisement element
Material can completely make rich-media ads, and without looking for professional ad production team to participate in, this greatly reduces rich-media ads
Production Time and cost of manufacture.So solving in the prior art when making rich-media ads, there are the low skills of producing efficiency
Art problem realizes and improves rich-media ads producing efficiency, and promotes the technical effect of the development of rich-media ads technology.
As a kind of optional embodiment, after step s 103, further includes:
Rich-media ads are shown in advertising previews region；And/or
Rich-media ads are shared with other users by the sharing operation based on user.
In the specific implementation process, user can be in advertising previews Area Preview rich-media ads, can if feeling dissatisfied
Modified again with clicking modification button, if after satisfied, can click confirming button save rich-media ads (such as: can save
Onto the server of advertising platform, or it is saved in terminal device local).
In the specific implementation process, a sharing button is additionally provided on the above-mentioned interface UI, user can trigger the sharing
Button, by the rich-media ads to complete be shared with other users (such as: directly the file of rich-media ads can be issued
Other users, alternatively, connecting the network of the rich-media ads after the rich-media ads to complete are stored in advertising platform
Sending and receiving are to other users).
As a kind of optional embodiment, after step s 103, further includes:
Rich-media ads are launched in preset web on advertising platform.
In the specific implementation process, advertisement dispensing can be created below preset web when preset web is opened
Window, wherein advertisement launch window area account for the preset web gross area 25%~30% (such as: 25% or 28% or
30%, etc.), and launched in window in the advertisement and show rich-media ads.
The technical solution provided in the embodiment of the present application, has at least the following technical effects or advantages:
In the embodiment of the present application, a kind of production method of rich-media ads is disclosed, comprising: obtain the mesh of user's selection
Rich-media ads template is marked, the target rich-media ads template is corresponding with a default animation effect；The user is obtained to upload
Ad material, include the relevant information of commodity to be promoted in the ad material；The ad material and the target is rich
Media advertisement templates are merged, and the rich-media ads with the default animation effect are obtained.So only advertiser is needed to select
Target rich-media ads template and upload ad material, rich-media ads can be completely made, without looking for professional ad production
Team participates in, this greatly reduces the Production Time of rich-media ads and cost of manufacture.It is being made in the prior art so solving
When making rich-media ads, there are the low technical problem of producing efficiency, realizes and improve rich-media ads producing efficiency, and promote richness
The technical effect of the development of media advertisement technology.
Embodiment two
Based on the same inventive concept, as shown in Fig. 2, present embodiments providing a kind of producing device 200 of rich-media ads,
Include:
First acquisition unit 210, for obtaining the target rich-media ads template of user's selection, the target Rich Media is wide
Slide former is corresponding with a default animation effect；
Second acquisition unit 202 includes wait push away in the ad material for obtaining the ad material of user's upload
The relevant information of wide commodity；
Integrated unit 203 is had for merging the ad material with the target rich-media ads template
There are the rich-media ads of the default animation effect.
As a kind of optional embodiment, first acquisition unit 201 is specifically used for:
A rich-media ads template library is obtained, M rich-media ads template is stored in the rich-media ads template library,
The M rich-media ads template is corresponded with M animation effect, and the M animation effect is different, and M is positive integer；
First choice operation based on the user, selects the target rich-media ads mould from the rich-media ads template library
Plate.
As a kind of optional embodiment, second acquisition unit 202 is specifically used for:
Obtain the ad material picture that the user uploads；And obtain the advertisement background picture that the user uploads.
As a kind of optional embodiment, second acquisition unit 202 is also used to:
It is described obtain the ad material that the user uploads after, identified from the ad material picture one or
Multiple material elements；The status information of each material element is shown in elementary state column.
As a kind of optional embodiment, second acquisition unit 202 is also used to:
After the status information for showing each material element in elementary state column, based on the user's
Second selection operation selects target material element from the material element identified；Described in being shown in source material editing area
Target material element；Edit operation based on the user to the target material element carries out the target material element
Editor, and the edited effect of the target material element is shown in the source material editing area.
As a kind of optional embodiment, second acquisition unit 202 is specifically used for executing such as the target material element
Lower one or more edit mode:
Adjust the size of the target material element；
Adjust the color of the target material element；
Material special efficacy is added to the target material element；
Adjust display location of the target material element in the target rich-media ads template.
As a kind of optional embodiment, the producing device 200 of rich-media ads, further includes:
Adjustment unit, for carrying out merging it with the target rich-media ads template by the ad material described
Before, the adjustment operation based on the user is adjusted the parameter of the default animation.
As a kind of optional embodiment, integrated unit 203 is specifically used for:
Set the ad material picture that the user uploads to the background picture of the target rich-media ads template, and
The edited target material element is added in the target rich-media ads template, rich-media ads to be rendered are obtained
File；Based on the corresponding rendering mode of the target rich-media ads template, the rich-media ads file to be rendered is carried out
Rendering, obtains the rich-media ads.
As a kind of optional embodiment, the producing device 200 of rich-media ads, further includes:
Preview unit is obtained for merging the ad material with the target rich-media ads template described
After the rich-media ads that there must be the default special efficacy, the rich-media ads are shown in advertising previews region；And/or
Sharing unit is obtained for merging the ad material with the target rich-media ads template described
It is based on the sharing operation of the user, the Rich Media is wide after the rich-media ads that must have the default animation effect
Announcement is shared with other users.
As a kind of optional embodiment, the producing device 200 of rich-media ads, further includes:
Unit is launched in advertisement, for melting the ad material and the target rich-media ads template described
It closes, after obtaining the rich-media ads with the default special efficacy, the rich-media ads is launched in preset web.
As a kind of optional embodiment, the advertisement is launched, and is specifically used for:
When the preset web is opened, an advertisement is created below the preset web and launches window, wherein is described
The area that window is launched in advertisement accounts for the 25%~30% of the webpage gross area；It is launched in window in the advertisement and shows the richness
Media advertisement.
The producing device for the rich-media ads introduced by the present embodiment is wide to implement Rich Media in the embodiment of the present application
Device used by the production method of announcement, so the production method based on rich-media ads described in the embodiment of the present application,
Those skilled in the art can understand the producing device of the rich-media ads of the present embodiment specific embodiment and its
Various change form, so how to realize the method in the embodiment of the present application not for the producing device of the rich-media ads at this
It is discussed in detail again.As long as the production method that those skilled in the art implement rich-media ads in the embodiment of the present application is used
Device, belong to the range to be protected of the application.
Technical solution in above-mentioned the embodiment of the present application, at least have the following technical effects or advantages:
In the embodiment of the present application, a kind of producing device of rich-media ads is disclosed, comprising: first acquisition unit is used
In the target rich-media ads template for obtaining user's selection, it is special that the target rich-media ads template is corresponding with a default animation
Effect；Second acquisition unit includes commodity to be promoted in the ad material for obtaining the ad material of user's upload
Relevant information；Integrated unit is had for merging the ad material with the target rich-media ads template
The rich-media ads of the default animation effect.So the target rich-media ads template and upload that only need advertiser to select are wide
Material is accused, rich-media ads can be completely made, without looking for professional ad production team to participate in, it is wide that this greatly reduces Rich Media
The Production Time of announcement and cost of manufacture.So solving in the prior art when making rich-media ads, it is low that there are producing efficiency
The technical issues of, it realizes and improves rich-media ads producing efficiency, and promote the technical effect of the development of rich-media ads technology.
Embodiment three
Based on the same inventive concept, as shown in figure 3, present embodiments providing a kind of producing device 300 of rich-media ads,
Including memory 310, processor 320 and it is stored in the computer program that can be run on memory 310 and on the processor 320
311, processor 320 performs the steps of when executing computer program 311
The target rich-media ads template of user's selection is obtained, it is default dynamic that the target rich-media ads template is corresponding with one
Draw special efficacy；The ad material that the user uploads is obtained, includes the relevant information of commodity to be promoted in the ad material；By institute
It states ad material to be merged with the target rich-media ads template, obtaining has the Rich Media of the default animation effect wide
It accuses.
In the specific implementation process, it when processor 320 executes computer program 311, may be implemented any in embodiment one
Embodiment.
Example IV
Based on the same inventive concept, as shown in figure 4, present embodiments providing a kind of computer readable storage medium 400,
On be stored with computer program 411, which performs the steps of when being executed by processor
The target rich-media ads template of user's selection is obtained, it is default dynamic that the target rich-media ads template is corresponding with one
Draw special efficacy；The ad material that the user uploads is obtained, includes the relevant information of commodity to be promoted in the ad material；By institute
It states ad material to be merged with the target rich-media ads template, obtaining has the Rich Media of the default animation effect wide
It accuses.
In the specific implementation process, it when which is executed by processor, may be implemented any in embodiment one
Embodiment.
Algorithm and display are not inherently related to any particular computer, virtual system, or other device provided herein.
Various general-purpose systems can also be used together with teachings based herein.As described above, it constructs required by this kind of system
Structure be obvious.In addition, the present invention is also not directed to any particular programming language.It should be understood that can use various
Programming language realizes summary of the invention described herein, and the description done above to language-specific is to disclose this hair
Bright preferred forms.
In the instructions provided here, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention
Example can be practiced without these specific details.In some instances, well known method, structure is not been shown in detail
And technology, so as not to obscure the understanding of this specification.
Similarly, it should be understood that in order to simplify the disclosure and help to understand one or more of the various inventive aspects,
Above in the description of exemplary embodiment of the present invention, each feature of the invention is grouped together into single implementation sometimes
In example, figure or descriptions thereof.However, the disclosed method should not be interpreted as reflecting the following intention: i.e. required to protect
Shield the present invention claims features more more than feature expressly recited in each claim.More precisely, as following
Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore,
Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, wherein each claim itself
All as a separate embodiment of the present invention.
Those skilled in the art will understand that can be carried out adaptively to the module in the equipment in embodiment
Change and they are arranged in one or more devices different from this embodiment.It can be the module or list in embodiment
Member or component are combined into a module or unit or component, and furthermore they can be divided into multiple submodule or subelement or
Sub-component.Other than such feature and/or at least some of process or unit exclude each other, it can use any
Combination is to all features disclosed in this specification (including adjoint claim, abstract and attached drawing) and so disclosed
All process or units of what method or apparatus are combined.Unless expressly stated otherwise, this specification is (including adjoint power
Benefit require, abstract and attached drawing) disclosed in each feature can carry out generation with an alternative feature that provides the same, equivalent, or similar purpose
It replaces.
In addition, it will be appreciated by those of skill in the art that although some embodiments in this include institute in other embodiments
Including certain features rather than other feature, but the combination of the feature of different embodiment means in the scope of the present invention
Within and form different embodiments.For example, in the following claims, embodiment claimed it is any it
One can in any combination mode come using.
Various component embodiments of the invention can be implemented in hardware, or to run on one or more processors
Software module realize, or be implemented in a combination thereof.It will be understood by those of skill in the art that can be used in practice
In the producing device of microprocessor or digital signal processor (DSP) to realize rich-media ads according to an embodiment of the present invention
Some or all components some or all functions.The present invention is also implemented as executing side as described herein
Some or all device or device programs (for example, computer program and computer program product) of method.It is such
It realizes that program of the invention can store on a computer-readable medium, or can have the shape of one or more signal
Formula.Such signal can be downloaded from an internet website to obtain, and perhaps be provided on the carrier signal or with any other shape
Formula provides.
It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and ability
Field technique personnel can be designed alternative embodiment without departing from the scope of the appended claims.In the claims,
Any reference symbol between parentheses should not be configured to limitations on claims.Word "comprising" does not exclude the presence of not
Element or step listed in the claims.Word "a" or "an" located in front of the element does not exclude the presence of multiple such
Element.The present invention can be by means of including the hardware of several different elements and being come by means of properly programmed computer real
It is existing.In the unit claims listing several devices, several in these devices can be through the same hardware branch
To embody.The use of word first, second, and third does not indicate any sequence.These words can be explained and be run after fame
Claim.
The invention discloses A1, a kind of production method of rich-media ads characterized by comprising
The target rich-media ads template of user's selection is obtained, it is default dynamic that the target rich-media ads template is corresponding with one
Draw special efficacy；
The ad material that the user uploads is obtained, includes the relevant information of commodity to be promoted in the ad material；
The ad material is merged with the target rich-media ads template, obtaining has the default animation special
The rich-media ads of effect.
The production method of A2, rich-media ads as described in a1, which is characterized in that the target for obtaining user's selection is rich
Media advertisement templates, comprising:
Obtain a rich-media ads template library, wherein be stored with M rich-media ads in the rich-media ads template library
Template, the M rich-media ads template are corresponded with M animation effect, and the M animation effect is different, and M is positive
Integer；
First choice operation based on the user, selects the target Rich Media from the rich-media ads template library
Advertisement formwork.
The production method of A3, rich-media ads as described in a1, which is characterized in that described to obtain the wide of user's upload
Accuse material, comprising:
Obtain the ad material picture that the user uploads；And
Obtain the advertisement background picture that the user uploads.
The production method of A4, rich-media ads as described in A3, which is characterized in that it is described obtain the user upload it is wide
After announcement material, further includes:
One or more material elements are identified from the ad material picture；
The status information of each material element is shown in elementary state column.
The production method of A5, rich-media ads as described in A4, which is characterized in that it is described shown in elementary state column it is every
After the status information of a material element, further includes:
The second selection operation based on the user selects target material element from the material element identified；
The target material element is shown in source material editing area；
The target material element is edited in edit operation based on the user to the target material element,
And the edited effect of the target material element is shown in the source material editing area.
The production method of A6, rich-media ads as described in a5, which is characterized in that it is described to the target material element into
Edlin executes following one or more kinds of edit modes to the target material element:
Adjust the size of the target material element；
Adjust the color of the target material element；
Material special efficacy is added to the target material element；
Adjust display location of the target material element in the target rich-media ads template.
The production method of A7, rich-media ads as described in a1, which is characterized in that described by the ad material and institute
It states before target rich-media ads template merged, further includes:
Adjustment operation based on the user, is adjusted the parameter of the default animation.
The production method of A8, rich-media ads as described in A6, which is characterized in that it is described by the ad material with it is described
Target rich-media ads template is merged, and the rich-media ads with the default animation effect are obtained, comprising:
Set the ad material picture that the user uploads to the background picture of the target rich-media ads template, and
Edited target material element is added in the target rich-media ads template, rich-media ads text to be rendered is obtained
Part；
Based on the corresponding rendering mode of the target rich-media ads template, to the rich-media ads file to be rendered into
Row rendering, obtains the rich-media ads.
The production method of A9, rich-media ads as described in A1~A8 is any, which is characterized in that described by the advertisement element
Material is merged with the target rich-media ads template, after obtaining the rich-media ads with the default animation effect,
Further include:
The rich-media ads are shown in advertising previews region；And/or
Based on the sharing operation of the user, the rich-media ads are shared with other users.
The production method of A10, rich-media ads as described in A1~A8 is any, which is characterized in that described by the advertisement
Material is merged with the target rich-media ads template, obtain have the default animation effect rich-media ads it
Afterwards, further includes:
The rich-media ads are launched in preset web；
It is wherein, described that the rich-media ads are launched in preset web, comprising:
When the preset web is opened, an advertisement is created below the preset web and launches window, wherein is described
The area that window is launched in advertisement accounts for the 25%~30% of the preset web gross area；It is launched in window in the advertisement and shows institute
State rich-media ads.
B11, a kind of producing device of rich-media ads characterized by comprising
First acquisition unit, for obtaining the target rich-media ads template of user's selection, the target rich-media ads
Template is corresponding with a default animation effect；
Second acquisition unit includes wait promote in the ad material for obtaining the ad material of user's upload
The relevant information of commodity；
Integrated unit is had for merging the ad material with the target rich-media ads template
The rich-media ads of the default animation effect.
The producing device of B12, rich-media ads as described in b11, which is characterized in that the first acquisition unit, specifically
For:
A rich-media ads template library is obtained, M rich-media ads template is stored in the rich-media ads template library,
The M rich-media ads template is corresponded with M animation effect, and the M animation effect is different, and M is positive integer；
First choice operation based on the user, selects the target rich-media ads mould from the rich-media ads template library
Plate.
The producing device of B13, rich-media ads as described in b11, which is characterized in that the second acquisition unit, specifically
For:
Obtain the ad material picture that the user uploads；And obtain the advertisement background picture that the user uploads.
The producing device of B14, rich-media ads as described in B13, which is characterized in that the second acquisition unit is also used
In:
It is described obtain the ad material that the user uploads after, identified from the ad material picture one or
Multiple material elements；The status information of each material element is shown in elementary state column.
The producing device of B15, rich-media ads as described in B14, which is characterized in that the second acquisition unit is also used
In:
After the status information for showing each material element in elementary state column, based on the user's
Second selection operation selects target material element from the material element identified；Described in being shown in source material editing area
Target material element；Edit operation based on the user to the target material element carries out the target material element
Editor, and the edited effect of the target material element is shown in the source material editing area.
The producing device of B16, rich-media ads as described in B15, which is characterized in that the second acquisition unit, specifically
For executing following one or more kinds of edit modes to the target material element:
Adjust the size of the target material element；
Adjust the color of the target material element；
Material special efficacy is added to the target material element；
Adjust display location of the target material element in the target rich-media ads template.
The producing device of B7, rich-media ads as described in b11, which is characterized in that further include:
Adjustment unit, for carrying out merging it with the target rich-media ads template by the ad material described
Before, the adjustment operation based on the user is adjusted the parameter of the default animation.
The producing device of B18, rich-media ads as described in B16, which is characterized in that the integrated unit is specifically used for:
Set the ad material picture that the user uploads to the background picture of the target rich-media ads template, and
The edited target material element is added in the target rich-media ads template, rich-media ads to be rendered are obtained
File；Based on the corresponding rendering mode of the target rich-media ads template, the rich-media ads file to be rendered is carried out
Rendering, obtains the rich-media ads.
The producing device of B19, rich-media ads as described in B11~B18 is any, which is characterized in that further include:
Preview unit is obtained for merging the ad material with the target rich-media ads template described
After the rich-media ads that there must be the default special efficacy, the rich-media ads are shown in advertising previews region；And/or
Sharing unit is obtained for merging the ad material with the target rich-media ads template described
It is based on the sharing operation of the user, the Rich Media is wide after the rich-media ads that must have the default animation effect
Announcement is shared with other users.
The producing device of B20, rich-media ads as described in B11~B18 is any, which is characterized in that further include:
Unit is launched in advertisement, for melting the ad material and the target rich-media ads template described
It closes, after obtaining the rich-media ads with the default special efficacy, the rich-media ads is launched in preset web；
Wherein, the advertisement is launched, and is specifically used for:
When the preset web is opened, an advertisement is created below the preset web and launches window, wherein is described
The area that window is launched in advertisement accounts for the 25%~30% of the preset web gross area；It is launched in window in the advertisement and shows institute
State rich-media ads.
C21, a kind of producing device of rich-media ads, including memory, processor and storage are on a memory and can be
The computer program run on processor, which is characterized in that the processor performs the steps of when executing described program
The target rich-media ads template of user's selection is obtained, it is default dynamic that the target rich-media ads template is corresponding with one
Draw special efficacy；The ad material that the user uploads is obtained, includes the relevant information of commodity to be promoted in the ad material；By institute
It states ad material to be merged with the target rich-media ads template, obtaining has the Rich Media of the default animation effect wide
It accuses.
D22, a kind of computer readable storage medium, are stored thereon with computer program, which is characterized in that the program is located
Reason device performs the steps of when executing
The target rich-media ads template of user's selection is obtained, it is default dynamic that the target rich-media ads template is corresponding with one
Draw special efficacy；The ad material that the user uploads is obtained, includes the relevant information of commodity to be promoted in the ad material；By institute
It states ad material to be merged with the target rich-media ads template, obtaining has the Rich Media of the default animation effect wide
It accuses.
Claims (10)
1. a kind of production method of rich-media ads characterized by comprising
The target rich-media ads template of user's selection is obtained, it is special that the target rich-media ads template is corresponding with a default animation
Effect；
The ad material that the user uploads is obtained, includes the relevant information of commodity to be promoted in the ad material；
The ad material is merged with the target rich-media ads template, obtaining has the default animation effect
Rich-media ads.
2. the production method of rich-media ads as described in claim 1, which is characterized in that the target for obtaining user's selection
Rich-media ads template, comprising:
Obtain a rich-media ads template library, wherein M rich-media ads mould is stored in the rich-media ads template library
Plate, the M rich-media ads template are corresponded with M animation effect, and the M animation effect is different, and M is positive whole
Number；
First choice operation based on the user, selects the target rich-media ads from the rich-media ads template library
Template.
3. the production method of rich-media ads as described in claim 1, which is characterized in that described to obtain what the user uploaded
Ad material, comprising:
Obtain the ad material picture that the user uploads；And
Obtain the advertisement background picture that the user uploads.
4. the production method of rich-media ads as claimed in claim 3, which is characterized in that described to obtain what the user uploaded
After ad material, further includes:
One or more material elements are identified from the ad material picture；
The status information of each material element is shown in elementary state column.
5. the production method of rich-media ads as claimed in claim 4, which is characterized in that described to be shown in elementary state column
After the status information of each material element, further includes:
The second selection operation based on the user selects target material element from the material element identified；
The target material element is shown in source material editing area；
The target material element is edited in edit operation based on the user to the target material element, and
The edited effect of the target material element is shown in the source material editing area.
6. the production method of rich-media ads as claimed in claim 5, which is characterized in that described to the target material element
It is edited, including following one or more kinds of edit modes is executed to the target material element:
Adjust the size of the target material element；
Adjust the color of the target material element；
Material special efficacy is added to the target material element；
Adjust display location of the target material element in the target rich-media ads template.
7. the production method of rich-media ads as described in claim 1, which is characterized in that it is described by the ad material with
Before the target rich-media ads template is merged, further includes:
Adjustment operation based on the user, is adjusted the parameter of the default animation.
8. a kind of producing device of rich-media ads characterized by comprising
First acquisition unit, for obtaining the target rich-media ads template of user's selection, the target rich-media ads template
It is corresponding with a default animation effect；
Second acquisition unit includes commodity to be promoted in the ad material for obtaining the ad material of user's upload
Relevant information；
Integrated unit obtains described in having for merging the ad material with the target rich-media ads template
The rich-media ads of default animation effect.
9. a kind of producing device of rich-media ads, including memory, processor and storage are on a memory and can be in processor
The computer program of upper operation, which is characterized in that the processor performs the steps of when executing described program
The target rich-media ads template of user's selection is obtained, it is special that the target rich-media ads template is corresponding with a default animation
Effect；The ad material that the user uploads is obtained, includes the relevant information of commodity to be promoted in the ad material；It will be described wide
It accuses material to be merged with the target rich-media ads template, obtains the rich-media ads with the default animation effect.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor
It is performed the steps of when execution
The target rich-media ads template of user's selection is obtained, it is special that the target rich-media ads template is corresponding with a default animation
Effect；The ad material that the user uploads is obtained, includes the relevant information of commodity to be promoted in the ad material；It will be described wide
It accuses material to be merged with the target rich-media ads template, obtains the rich-media ads with the default animation effect.
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| CN201811145894.8A CN109389429A (en) | 2018-09-29 | 2018-09-29 | A kind of production method and device of rich-media ads |
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| CN113052619A (en) * | 2019-12-27 | 2021-06-29 | 北京搜狗科技发展有限公司 | Advertisement making method and device |
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