CN108471376A

CN108471376A - Data processing method, apparatus and system

Info

Publication number: CN108471376A
Application number: CN201710100785.3A
Authority: CN
Inventors: 郑灿双; 林晓吟
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2017-02-23
Filing date: 2017-02-23
Publication date: 2018-08-31
Anticipated expiration: 2037-02-23
Also published as: CN108471376B; WO2018153207A1

Abstract

The invention discloses a kind of data processing method, apparatus and systems, belong to data processing field.The method includes：It receives the application that third-party analysis SDK is reported to share event and apply reflux episodes, according to using the reflux conversion ratio shared event with using reflux episodes acquisition Webpage shared in social activity on channel.The channel mark for sharing channel since social activity being arranged in the URL of Webpage, the third-party analysis SDK being integrated in Webpage can not only report to apply when Webpage is shared to server shares event, when Webpage is refluxed access channel mark can also be got from the URL of Webpage, and then the application reflux episodes for carrying channel mark are reported to server, it enables the server to apply being monitored using reflux episodes in channel is shared in social activity to H5, improves the comprehensive and accuracy into line trace and monitoring to splitting glass opaque.

Description

Data processing method, apparatus and system

Technical field

The present embodiments relate to data processing field, more particularly to a kind of data processing method, apparatus and system.

Background technology

H5 (Hypertext Markup Language 5, hypertext makeup language 5) applications are to be based on H5 webpages institute The web application of exploitation.H5 applications can be game application, public platform or service number provided be served by and handle official business and answer With etc..

User carries out sharing propagation using H5 in application, can apply H5 and share channel by social activity.Social activity is shared Channel refers to that the page link for applying H5 is shared to the channel of other users in social platform, and social platform can be Instant Messenger Believe platform, microblog, blog platform etc..Thing is shared in the application that the developer of H5 applications wants to monitor the Webpage Part, the applied analysis event refer to that the page link of Webpage is shared channel by social activity by terminal A and shared on when terminal B The event of report.The event-monitoring method provided in the prior art is：When the page link of the Webpage is utilized social activity by terminal A When platform is shared with terminal B, social platform monitors this splitting glass opaque using the tool assembly that itself is provided, then by the tool Component is reported to the background server of the social platform using event is shared, so that the social platform can monitor the net Event is shared in the application of the page page.

But when terminal B carries out reflux to the page link for the Webpage shared to be accessed, elder generation is needed to be applied to H5 Background server sends access request, on the one hand, the above-mentioned tool assembly of social platform can not monitor the access request, also The page link can not be shared to terminal B and be monitored by the terminal B events accessed；On the other hand, even if the H5 is answered Background server has received access request, the background server of H5 applications can not also tell in the access request be by Link triggering that is original link triggering or being shared；Therefore, above-mentioned event-monitoring method can only monitor webpage Event is shared in the application of the page, and after the Webpage is shared, related thing when access can not be refluxed to the Webpage Part is tracked and monitors.

Invention content

In order to which dependent event when solving the problems, such as that Webpage can not be refluxed access is tracked and is monitored, this hair Bright embodiment provides a kind of data processing method, apparatus and system.The technical solution is as follows：

In a first aspect, a kind of data processing method is provided, the method includes：

It receives the application that third-party analysis SDK is reported and shares event, the third-party analysis SDK is integrated in Webpage In SDK, it is URL (Uniforms of the third-party analysis SDK in the Webpage that event is shared in the application Resource Locator, uniform resource locator) channel is shared by social activity by first terminal shares on when second terminal The event of report carries the channel mark that channel is shared in the social activity in the URL for the Webpage shared；

The application reflux episodes that the third-party analysis SDK is reported are received, the application reflux episodes are the third parties The event that analysis SDK is reported when the URL of the Webpage shares to the second terminal and is accessed by the second terminal, Described that the channel mark that channel is shared in the social activity is carried using reflux episodes, the channel mark is the third-party analysis What SDK was got from the URL of the Webpage；

Share event according to the application with the application reflux episodes acquisition Webpage to share in the social activity Reflux conversion ratio on channel.

Second aspect provides a kind of data processing method, is applied in first terminal, the method includes：

Receive the sharing operation to Webpage；

The URL of the Webpage is shared channel by social activity according to the sharing operation to share to second terminal, quilt The channel mark that channel is shared in the social activity is carried in the URL for the Webpage shared, the channel mark is for supplying The third-party analysis SDK is when the URL of the Webpage shares to the second terminal and is accessed by the second terminal It is reported to server using reflux episodes；

After the URL for successfully sharing the Webpage, call third-party analysis Software Development Kit SDK to the clothes Business device is reported using event is shared, and the third-party analysis SDK is integrated in the SDK in the Webpage, the server Share channel in the social activity with the application reflux episodes acquisition Webpage for sharing event according to the application On conversion ratio.

The third aspect provides a kind of data processing method, is applied in second terminal, the method includes：

Display first terminal shares the URL for the Webpage that channel is shared, the Webpage shared by social activity URL in carry the channel mark that channel is shared in the social activity；

Receive the access operation of the URL for accessing the Webpage；

The Webpage is obtained by the URL according to the access operation, third is integrated in the Webpage Side's analysis SDK；

It is reported to server using reflux episodes by the third-party analysis SDK, the application reflux episodes carry The channel mark, the server is used to share event according to application and the application reflux episodes obtain the Webpage Share the conversion ratio on channel in the social activity, it is the third-party analysis SDK in the webpage page that event is shared in the application The URL in face shares the event reported when channel is shared to the second terminal by the first terminal by the social activity.

Fourth aspect, provides a kind of data processing equipment, and described device includes：

First receiving module shares event, the third-party analysis for receiving the application that third-party analysis SDK is reported SDK is integrated in the SDK in Webpage, and it is the third-party analysis SDK in the Webpage that event is shared in the application Uniform resource position mark URL by first terminal by social activity share the event reported when channel is shared to second terminal, divided The channel mark that channel is shared in the social activity is carried in the URL for the Webpage enjoyed；

Second receiving module, the application reflux episodes reported for receiving the third-party analysis SDK, the application reflux Event is that the third-party analysis SDK shares in the URL of the Webpage to the second terminal and by the second terminal The event reported when access, it is described that the channel mark that channel is shared in the social activity, the channel mark are carried using reflux episodes Knowledge is that the third-party analysis SDK is got from the URL of the Webpage；

First obtains module, for sharing event and the application reflux episodes acquisition webpage page according to the application Share the reflux conversion ratio on channel in the social activity in face.

5th aspect, provides a kind of data processing equipment, is applied in first terminal, described device includes：

Receiving module, for receiving the sharing operation to Webpage；

Sharing module, for the uniform resource position mark URL of the Webpage to be passed through society according to the sharing operation Friendship is shared channel and is shared to second terminal, and the social activity is carried in the URL for the Webpage shared and shares channel Channel mark, the channel mark are used to share to described second in the URL of the Webpage for the third-party analysis SDK Terminal and while being accessed by the second terminal reports to server using reflux episodes；

Calling module, for after the URL for successfully sharing the Webpage, calling third-party analysis Software Development Tools Packet SDK is reported to the server using event is shared, and the third-party analysis SDK is integrated in the Webpage SDK, the server is used to share event according to the application and the application reflux episodes obtain the Webpage in institute State the social conversion ratio shared on channel.

6th aspect, provides a kind of data processing equipment, is applied in second terminal, described device includes：

Display module, for showing that first terminal is positioned by the social unified resource for sharing the Webpage that channel is shared URL is accorded with, the channel mark that channel is shared in the social activity is carried in the URL for the Webpage shared；

Receiving module, the access operation for receiving the URL for accessing the Webpage；

First acquisition module, for obtaining the Webpage, the webpage by the URL according to the access operation Third-party analysis Software Development Kit SDK is integrated in the page；

Reporting module, for being reported to server using reflux episodes by the third-party analysis SDK, the application is returned Stream event carries the channel mark, and the server is used to share event according to application and the application reflux episodes obtain The Webpage shares the conversion ratio on channel in the social activity, and it is the third-party analysis SDK that event is shared in the application Shared when channel is shared to the second terminal by the social activity by the first terminal in the URL of the Webpage and is reported Event.

7th aspect, provides a kind of data processing system, the system comprises：Server, first terminal and second are eventually End；

The server includes the data processing equipment that above-mentioned fourth aspect provides；

The first terminal includes the data processing equipment that above-mentioned 5th aspect provides；

The second terminal includes the data processing equipment that above-mentioned 6th aspect provides.

The advantageous effect that technical solution provided in an embodiment of the present invention is brought is：

Share the channel mark of channel since social activity being arranged in the URL of Webpage, the be integrated in Webpage Tripartite, which analyzes SDK and can not only report to apply to server when Webpage is shared, shares event, additionally it is possible in webpage page Channel mark is got when face is refluxed access from the URL of Webpage, and then is reported to server and carries channel mark Apply reflux episodes, server according to application share event and application reflux episodes obtain Webpage share channel in social activity On reflux conversion ratio；Enable the server to H5 apply social activity share being tracked using reflux episodes in channel and Monitoring obtains corresponding reflux conversion ratio using reflux episodes with this to share event according to the application, improves to sharing The comprehensive and accuracy that behavior is monitored.

Description of the drawings

To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for For those of ordinary skill in the art, without creative efforts, other are can also be obtained according to these attached drawings Attached drawing.

Fig. 1 be the present embodiments relate to a kind of data processing system structural schematic diagram；

Fig. 2 is a kind of structural schematic diagram for data processing system that an illustrative embodiment of the invention is related to；

Fig. 3 is the flow chart of data processing method provided by one embodiment of the present invention；

Fig. 4 is the flow chart for the data processing method that another embodiment of the present invention provides；

Fig. 5 is the interface schematic diagram of data processing method provided by one embodiment of the present invention；

Share the trend of number in one day that Fig. 6 is that data processing method provided by one embodiment of the present invention is obtained Figure；

Fig. 7 is the interface schematic diagram for the data processing method that another embodiment of the present invention provides；

Fig. 8 be another embodiment of the present invention provide data processing method obtained share number and reflux conversion ratio Schematic diagram；

Fig. 9 is the structural schematic diagram of data processing equipment provided by one embodiment of the present invention；

Figure 10 is the structural schematic diagram for the data processing equipment that another embodiment of the present invention provides；

Figure 11 is the structural schematic diagram for the data processing equipment that another embodiment of the present invention provides；

Figure 12 is the structural schematic diagram for the data processing equipment that another embodiment of the present invention provides；

Figure 13 is the block diagram of terminal provided by one embodiment of the present invention；

Figure 14 is the block diagram of server provided by one embodiment of the present invention.

Specific implementation mode

To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with attached drawing to embodiment party of the present invention Formula is described in further detail.

First, to the present embodiments relate to some nouns explain：

Social platform：It is that one kind will be contacted between men by social networks and/or common interest (or common interests) The network architecture got up, user can carry out instant messaging by the client that social platform is provided, share resource and visit Ask the resource shared.

H5 is applied：It is the web application developed based on H5 webpages.

Channel is shared in social activity：It is to share the URL of Webpage to other-end by social platform, for other-end The channel to access.

The URL of Webpage:It refer to the web page interlinkage for accessing the Webpage.In embodiments of the present invention, with net Page the page for H5 application come for example, but Webpage can also be the other types of page, it is not limited to H5 apply.

Channel mark：Be for sharing channel in multiple social activities in, channel is shared in the specified social activity of unique mark.For example, Social activity shares channel 1 using " TX " to identify, and social activity shares channel 2 using " WX " to identify, and social activity shares channel 3 and uses " WB " To identify.

Third-party analysis SDK：It is to share dividing on channel in social activity for being applied to H5 by what third-party server provided Enjoy the SDK that monitoring data is tracked, monitors and counts.Third-party analysis SDK needs to be previously integrated to H5 applications by developer In, third-party analysis SDK, which is used to apply, to be shared event and/or reports to third-party server using reflux episodes.Here " third-party server " refers to a side of independence and social platform, but is not intended to it and centainly belongs to different from social platform to gather around The side of having, it is also possible to belong to the different server of the same owning side.

Using sharing event：It is that the URL that third-party analysis SDK is applied in H5 shares channel point by first terminal by social activity The event reported when enjoying to second terminal." first terminal " herein is the terminal used by a user for referring to initiation and sharing, and Not only represent a terminal；" second terminal " herein is to refer to the URL progress for sharing recipient to the H5 applications shared Flow back the terminal used by a user accessed, also not only represents a terminal.

Using reflux episodes：The URL that third-party analysis SDK is applied in H5 shares to second terminal and is accessed by second terminal When the event that reports.

Share number：It is that H5 shares the number that channel is shared using by social activity in predetermined amount of time.Optionally, make a reservation for Period can be one hour, one day, one week or one month.

Reflow's cycle：It is that H5 applies the number that access is refluxed after sharing in predetermined amount of time.Optionally, the predetermined time Section can be one hour, one day, one week or one month.

Flow back conversion ratio：It is reflow's cycle divided by shares the conversion ratio that number obtains, social shares channel for characterizing Flow back changing effect.For example, a Webpage has been shared 100 times on social platform A, have 400 users to sharing after Webpage accessed, then the conversion ratio that flows back be 400%.

Wherein, share number, reflow's cycle can be referred to as " sharing monitoring data " with reflux conversion ratio

Referring to FIG. 1, it illustrates the present embodiments relate to a kind of data processing system structural schematic diagram.This is System includes that at least one first terminal 120, at least one second terminal 140, server cluster 160 and at least one developer are whole End 180.

Operation has browser or the client with browsing web page capability in first terminal 120, has browsing webpage energy The client of power can be the client of social platform, such as the instant communication client with browsing web page capability, shopping visitor Family end and payment client terminal etc..The browser or client can access and the sharing web page page.In the Webpage in advance It is integrated with third-party analysis SDK.First terminal 120 can be mobile phone, tablet computer, E-book reader, MP3 player (Moving Picture Experts Group Audio Layer III, dynamic image expert's compression standard audio level 3), MP4 (Moving Picture Experts Group Audio Layer IV, dynamic image expert's compression standard audio level 4) player, pocket computer on knee and desktop computer etc..First terminal 120 is used to share behaviour receive user When making, channel is shared by social activity and shares the URL of Webpage to second terminal 140, the third party in first terminal 120 point Analysis SDK, which is used to report to apply to server cluster 160, shares event.Wherein, it is carried in the URL for the Webpage shared The channel mark of channel is shared in social activity.

It is connected by communication network between first terminal 120 and second terminal 140.Optionally, communication network is wired network Network or wireless network.

Operation has browser or the client with browsing web page capability in second terminal 140, has browsing webpage energy The client of power can be the client of social platform, such as the instant communication client with browsing web page capability, shopping visitor Family end and payment client terminal etc..The browser or client can receive first terminal sharing to the URL of Webpage, and Access the Webpage shared.Second terminal 140 can be mobile phone, tablet computer, E-book reader, MP3 player (Moving Picture Experts Group Audio Layer III, dynamic image expert's compression standard audio level 3), MP4 (Moving Picture Experts Group Audio Layer IV, dynamic image expert's compression standard audio level 4) player, pocket computer on knee and desktop computer etc..Third-party analysis SDK is used for into server cluster 160 It reports and applies reflux episodes.Second terminal 140 is used to receive the URL for the Webpage that first terminal is shared and is receiving user Clicking operation when, reflux access the Webpage.It is refluxed in second terminal 140 in the Webpage of access and is integrated with third Side's analysis SDK, third-party analysis SDK is used for when the Webpage shared is refluxed access, on server cluster 160 Retribution reflux episodes.Wherein, this carries the social channel mark for sharing channel using reflux episodes, which is the Tripartite analyzes what SDK was got from the URL for the Webpage shared.

Server cluster 160 is connected with first terminal 120 and second terminal 140 by communication network respectively.Optionally, lead to Communication network is cable network or wireless network.

Server cluster 160 is several servers of a server or a virtual platform, or Person is a cloud computing service center.Server cluster 160 is for receiving what third-party analysis SDK in first terminal 120 was reported Reflux episodes are applied using what the third-party analysis SDK shared in event and second terminal 140 was reported, and thing is shared according to application Part obtains Webpage in the social reflux conversion ratio shared on channel with application reflux episodes.

Developer's terminal 180 has the ability of display data.Developer's terminal 180 can be mobile phone, tablet computer, electronics Book reader, MP3 player (Moving Picture Experts Group Audio Layer III, dynamic image expert Compression standard audio level 3), (Moving Picture Experts Group Audio Layer IV, dynamic image are special by MP4 Family's compression standard audio level 4) player, pocket computer on knee and desktop computer etc..

Optionally, developer's terminal 180 receives share number, reflow's cycle and reflux that server cluster 160 is sent and turns Rate etc. shares monitoring data, shares the corresponding report of monitoring data generation and/or chart-information according to these and shows.

It is connected by communication network between developer's terminal 180 and server cluster 160.Optionally, communication network is that have Gauze network or wireless network.

Under normal conditions, share channel by social activity when first terminal 120 to share the URL of Webpage to second terminal When 140, third-party analysis SDK reports the application to share event to server cluster 160, wherein the Webpage shared The channel mark that channel is shared in the social activity is carried in URL；When second terminal 140 receives the Webpage that first terminal is shared URL, and when accessing the URL of the Webpage, third-party analysis SDK gets channel from the URL for the Webpage shared Mark reports the application reflux episodes for carrying the channel mark to server cluster 160.It is corresponding, server cluster 160 Share event according to the application received and apply reflux episodes, obtains the reflux that the Webpage is shared in the social activity on channel and turn Rate.

Optionally, above-mentioned wireless network or cable network use standard communication techniques and/or agreement.Network be usually because Special net, it may also be any network, including but not limited to LAN (Local Area Network, LAN), Metropolitan Area Network (MAN) (Metropolitan Area Network, MAN), wide area network (Wide Area Network, WAN), mobile, wired or nothing Any combinations of gauze network, dedicated network or Virtual Private Network).In some embodiments, using including hypertext markup Language (Hyper Text Mark-up Language, HTML), extensible markup language (Extensible Markup Language, XML) etc. technology and/or format represent the data by network exchange.It can additionally use such as safe Socket layer (Secure Socket Layer, SSL), Transport Layer Security (Transport Layer Security, TLS), void Quasi- dedicated network (Virtual Private Network, VPN), Internet Protocol Security (Internet Protocol Security, IPsec) etc. conventional encryption techniques encrypt all or some links.In further embodiments, can also make Replace or supplement above-mentioned data communication technology with customization and/or the exclusive data communication technology.

Based on system shown in FIG. 1, referring to FIG. 2, it illustrates one kind that an illustrative embodiment of the invention is related to The structural schematic diagram of data processing system.

Being opened in browser or client in first terminal 120 has the H5 pages, is collected in advance by developer in the H5 pages Share code with social activity at there is third-party analysis SDK.

Optionally, the social activity in first terminal 120 shares code for after the URL of the success sharing web page page, calling The whereabouts of third-party analysis SDK in first terminal 120 counts interface, transmits social activity to third-party analysis SDK and shares channel Channel mark；Third-party analysis SDK generates application and shares event, which shares event extremely according to the channel mark received The identifying of Webpage, the social channel mark and share time for sharing channel are carried less, and then third-party analysis SDK is to clothes Business device cluster 160 reports the application to share event.

Share channel by social activity in first terminal 120 to share the URL of the H5 pages to second terminal 140, second eventually Browser or client in end 140 can access the H5 pages shared according to the click of user, be integrated in the H5 pages Third-party analysis SDK shares code with social activity.

Optionally, the third-party analysis SDK in second terminal 140 obtains social activity from the URL of Webpage and shares channel Channel mark, generate and apply reflux episodes, this carries the identifying of Webpage using reflux episodes, social shares channel Channel mark and return time, then third-party analysis SDK to server cluster 160 report this apply reflux episodes.

Server cluster 160 includes access server 162, log server 164, real-time calculate node 166 and offline meter Operator node 168.

Optionally, access server 162 is used to receive the application point that the third-party analysis SDK in first terminal 120 is reported The application reflux episodes that the third-party analysis SDK in event and second terminal 140 is reported are enjoyed, and event is shared into the application and is answered It is sent to log server 164 and real-time calculate node 166 with reflux episodes.

Optionally, log server 164 is used to store the application received and shares event and apply reflux episodes, and will answer After sharing event and being converted to structural data using reflux episodes, it is sent to off-line calculation node 168 and is stored and counted It calculates；Corresponding, off-line calculation node 168 is used to share event according to application and applies reflux episodes, obtains in off-line case Webpage shares the reflux conversion ratio on channel in social activity, and calculated reflux conversion ratio is sent to developer's terminal 180。

Optionally, real-time calculate node 166 is used to share event according to the application received, obtains predetermined amount of time Intranet What the page page shared that channel shared from social activity shares number；Real-time calculate node 166 is additionally operable to according to the application received Reflux episodes obtain Webpage in predetermined amount of time and are refluxed the reflow's cycle of access, and share number by what is obtained in real time It is sent to developer's terminal 180 with reflow's cycle.

Referring to FIG. 3, it illustrates the flow charts provided by one embodiment of the present invention for sharing monitoring data processing method. The present embodiment shares monitoring data processing method applied to illustrating in data processing system shown in fig. 1 or fig. 2 with this. This shares monitoring data processing method：

Step 301, first terminal receives the sharing operation to Webpage.

Optionally, the first user opens Webpage, such as H5 applications in the browser of first terminal or client.When When first user needs the sharing web page page, the sharing operation shared to the Webpage is initiated.

Optionally, developer is integrated with third-party analysis SDK in the Webpage and shares code with social activity in advance.Third Side analysis SDK be for sharing the SDK that the splitting glass opaque on channel is monitored and counts in social activity to Webpage, and it is social It is the code for sharing the URL of Webpage in social platform to share code.

Step 302, the URL of Webpage is shared channel by social activity according to sharing operation and shared to second by first terminal Terminal.

Wherein, the social channel mark for sharing channel is carried in the URL for the Webpage shared, which uses It is reported to server in for third-party analysis SDK when the URL of Webpage shares to second terminal and is accessed by second terminal Using reflux episodes.

Optionally, the developer of the Webpage adds channel mark behind the original URL of Webpage in advance；The canal Road mark is usually made of at least one of letter, number and punctuation mark, which can be that developer is arranged, Can also be that social platform is preset.

For example, the URL for pre-setting Webpage is " http://t.mta/shareCktag=xx_moments ", In, " http://t.mta/share " is the original URL of Webpage, "" channel mark " cktag=xx_ is added afterwards Moments ", wherein cktag indicates that the parameter is channel mark, and xx_moments is the specific value of channel mark.The channel The value of mark for unique mark this share used in social activity share channel.When using different social activities share channel into When row is shared, the value of the channel mark is different.

Step 303, first terminal calls third-party analysis SDK on server after the URL of the success sharing web page page Retribution is with sharing event.

Wherein, third-party analysis SDK is integrated in the SDK in Webpage.Optionally, which shares event carrying Have：The identifying of Webpage, the social channel mark and share time for sharing channel.

Step 304, event is shared in the application that server reception third-party analysis Software Development Kit SDK is reported.

Optionally, server shares event according to the application received, and real-time statistics Webpage is within a predetermined period of time That shares that channel shared from social activity shares number.Schematically, which is one day.

Step 305, second terminal shows that first terminal shares the URL for the Webpage that channel is shared by social activity.

Optionally, after the URL of Webpage is shared channel by first terminal by social activity to be shared to second terminal, second Terminal receives in the client of corresponding social platform and shows the URL of the Webpage.

For example, social share the channel that channel corresponds to immediate communication platform A, second terminal passes through immediate communication platform When the client of A receives the URL of the Webpage, is received in the client of immediate communication platform A and show the webpage page The URL in face.

Step 306, second terminal receives the access operation of the URL for accessing Webpage.

Optionally, when second terminal shows the URL of Webpage, user accesses behaviour to the URL of the Webpage Make, second terminal receives access operation.

For example, after second terminal receives in the client of immediate communication platform A and shows the URL of the Webpage, the The user of two terminals wishes that opening the URL checks, then clicks the URL.

Step 307, second terminal obtains Webpage according to access operation by URL, and third is integrated in Webpage Side's analysis SDK.

Optionally, when second terminal receives access operation, the webpage to be accessed is obtained according to the URL of the Webpage The page.

Step 308, second terminal is reported to server using reflux episodes by third-party analysis SDK, using reflux thing Part carries channel mark.

Optionally, if the Webpage that second terminal accesses is the webpage page that first terminal shares that channel is shared by social activity Face, then carry channel mark in the URL of the Webpage, second terminal is by third-party analysis SDK from the URL of Webpage In get channel mark, according to the channel mark generate apply reflux episodes, second terminal by generation apply reflux episodes It is reported to server.

Optionally, step 305 to step 308 and step 303 to step 304 can execute side by side, the present embodiment to this not It is limited.

Step 309, what server reception third-party analysis SDK was reported applies reflux episodes.

Wherein, it is that third-party analysis SDK shares in the URL of Webpage to second terminal and by second using reflux episodes The event reported when terminal access carries the social channel mark for sharing channel using reflux episodes, and channel mark is third Side analysis SDK is got from the URL of Webpage.

Step 310, server shares event according to application and shares canal in social activity with application reflux episodes acquisition Webpage Reflux conversion ratio on road.

Optionally, server is shared according to what application shared that event obtains that Webpage shares that channel shared from social activity Number；Reflux episodes are applied according to what is received, obtain the reflow's cycle that Webpage is refluxed access.Server will flow back secondary It counts divided by shares number, obtain social activity and share the corresponding reflux conversion ratio of channel.

In conclusion the channel mark for sharing channel since social activity being arranged in the URL of Webpage, is integrated in webpage page Third-party analysis SDK in face can not only report to apply when Webpage is shared to server shares event, additionally it is possible to Channel mark is got from the URL of Webpage when Webpage is refluxed access, and then reports and carries to server Channel mark applies reflux episodes, and server shares event according to application and application reflux episodes obtain Webpage in social activity Share the reflux conversion ratio on channel；Enable the server to H5 apply social activity share application reflux episodes in channel into Row tracking and monitoring obtain corresponding reflux conversion ratio using reflux episodes with this to share event according to the application, improve Comprehensive and accuracy that splitting glass opaque is monitored.

Referring to FIG. 4, the flow chart of the data processing method provided it illustrates another embodiment of the present invention.This implementation Example is with the data processing method applied to illustrating in data processing system shown in Fig. 2.The data processing method includes：

Step 401, first terminal receives the sharing operation to Webpage.

Optionally, the first user opens Webpage in the browser of first terminal or client.When the first user needs When wanting the sharing web page page, the sharing operation shared to the Webpage is initiated.

Optionally, developer is integrated with third-party analysis SDK in the Webpage and shares code with social activity in advance.It is optional , when first terminal receives the sharing operation to Webpage, executes social activity and share code.

Step 402, the URL of Webpage is shared channel by social activity according to sharing operation and shared to second by first terminal Terminal.

Wherein, the social channel mark for sharing channel is carried in the URL for the Webpage shared.

Optionally, first terminal shares code by social activity and the URL of Webpage is passed through social activity point according to sharing operation Channel is enjoyed to share to second terminal.

For example, combining with reference to figure 5, which is the page of H5 applications " AA game ", when first terminal is received to H5 Using the sharing operation of the Webpage of " AA game ", the sharing operation be by the URL of the Webpage of Webpage share to When channel " xx circle of friends " is shared in social activity, first terminal, which executes, preset to be shared the corresponding social activity of channel with the social activity and shares code " MtaH5, clickShare (" wechat_moments ") ", the URL " http for the Webpage that will share://t.mta/ shareCktag=xx_moments " shares channel " xx circle of friends " by social activity and shares to second terminal.

Step 403, first terminal shares code after the URL that the code success sharing web page page is shared in social activity by social activity It calls the whereabouts of third-party analysis SDK to count interface, the channel mark that channel is shared in social activity is transmitted to third-party analysis SDK.

Optionally, developer pre-sets social activity and shares code after successfully sharing, the whereabouts of readjustment third-party analysis SDK Count interface.

For first terminal after the URL that the code success sharing web page page is shared in social activity, the Code obtaining webpage is shared in social activity Channel mark in the URL of the page, and interface is counted by whereabouts and transmits the channel mark to third-party analysis SDK.

Step 404, first terminal is generated by third-party analysis SDK using event is shared, and is carried using event is shared The identifying of Webpage, the social channel mark and share time for sharing channel.

Step 405, first terminal reports to apply by third-party analysis SDK to server shares event.

Step 406, event is shared in the application that access server reception third-party analysis SDK is reported.

Optionally, event is shared in the application that access server reception third-party analysis SDK is reported, and respectively to log services Device sends the application with real-time calculate node and shares event.

Optionally, log server is received using after sharing event, which is shared event and is converted into structural data And store the application and share event, so that off-line calculation node is spaced the knot stored in access log server at predetermined time intervals Structure data.

For example, reflux conversion ratio every other day calculates once, 1:00 AM of the off-line calculation node on the day of accesses the previous day The structural data of storage, to the previous day, the structural data of storage calculates, to which reflux conversion ratio be calculated.

Step 407, real-time calculate node is shared from application obtains the identifying of Webpage, social shares channel in event Channel mark and share time.

Optionally, real-time calculate node is shared from application obtains the identifying of Webpage, social shares channel in event Channel mark and share time.

Step 408, real-time calculate node according to the identifying of Webpage, it is social share the channel mark of channel with sharing when Between, obtain that Webpage in predetermined amount of time shares that channel shared from social activity shares number.

Optionally, real-time calculate node every prescribed time period is that a statistical value is arranged in Webpage, new when receiving Application when sharing event, according to the identifying of Webpage, the social channel mark and share time for sharing channel, to the statistics Value adds up；Schematically, predetermined amount of time is one day or one week or one month.The present embodiment is not limited this.

In one possible implementation, predetermined amount of time be on October 29th, 2016 zero on October 30th, 2016 Zero, real-time calculate node daily all can be according to the marks and share time of Webpage, and the real-time statistics Webpages is never What with channel mark, corresponding social activity shared that channel shared shares number.

Optionally, when request is checked in the transmission of developer's terminal, real-time calculate node is by each channel mark pair of acquisition The number of sharing that channel is shared in the social activity answered is sent to developer's terminal, and developer's terminal is raw according to the number of sharing received Channel is corresponding to share the tendency chart of number at sharing with the social activity in predetermined amount of time, and shows the tendency chart.Such as Fig. 6 institutes Show, real-time calculate node obtain Webpage " AA game " social activity share on channel " xx_moments " on the day of share it is secondary After number, if developer's terminal checks that request, real-time calculate node are corresponding to " AA game " to the transmission of real-time calculate node Developer's terminal sends statistical result, which is on October 29th, 2016 zero on October 30th, 2016 zero It is 50 times that the Webpage of " AA game " was shared from " xx circle of friends ", which shares number,.

In alternatively possible realization method, predetermined amount of time be on October 01st, 2016 zero to November 01 in 2016 Day zero, real-time calculate node, according to the mark of Webpage and share time, obtain the webpage page in the predetermined amount of time What face shared that channel shared from the corresponding social activity of different channel marks shares number.

The number of sharing of acquisition is sent to developer's terminal by real-time calculate node, and developer's terminal is according to point received It enjoys number, generates in predetermined amount of time and to share the corresponding channel contrast table for sharing number of channel with the social activity, and show the canal Trace comparison table.As shown in Table 1, it illustrates H5 application " AA game " Webpage on October 01st, 2016 zero extremely Share number in channel is shared in each social activity in 30 days of zero on the 01st November in 2016.The table one further includes that social activity is shared Channel, preset channel mark share code with preset social activity.

Table one

On the other hand, the URL of Webpage is shared by social activity in first terminal after channel shares, second terminal The URL of the Webpage can be received.

Step 409, second terminal shows that first terminal shares the URL for the Webpage that channel is shared by social activity, is divided The social channel mark for sharing channel is carried in the URL for the Webpage enjoyed.

Step 410, second terminal receives the access operation of the URL for accessing Webpage.

For example, after second terminal receives in the client of social platform and shows the URL of the Webpage, second terminal User wish that opening the URL checks, then clicks the URL.

Optionally, the Webpage being accessed in second terminal is integrated with third-party analysis SDK.

Step 411, second terminal obtains Webpage according to access operation by URL.

Step 412, second terminal, which is obtained by third-party analysis SDK from the URL of Webpage, social shares channel Channel mark.

Optionally, in conjunction with reference to figure 7, it is " AA game " which, which applies, and second terminal shows that first terminal passes through social activity point The URL for enjoying the Webpage of " AA game " that channel " xx circle of friends " is shared, when user is to the URL " http of " the AA game ":// t.mta/shareCktag=xx_moments " access operation when, second terminal receives the access operation, and according to visit Ask that operation obtains the Webpage of " AA game " by URL to web page server, and by third-party analysis SDK from the webpage page The channel mark " xx_moments " of " xx circle of friends " is obtained in the URL in face.

Step 413, second terminal is generated by third-party analysis SDK and applies reflux episodes, is carried using reflux episodes The identifying of Webpage, the social channel mark and return time for sharing channel.

Step 414, second terminal is reported to server using reflux episodes by third-party analysis SDK.

Step 415, what access server reception third-party analysis Software Development Kit SDK was reported applies reflux episodes.

Optionally, what access server reception third-party analysis SDK was reported applies reflux episodes, and respectively to log services Device and real-time calculate node send this and apply reflux episodes.

Optionally, log server receives and stores this and applies reflux episodes, converts this to structure using reflux episodes Change data and store this and apply reflux episodes, is deposited so that off-line calculation node is spaced at predetermined time intervals in access log server The structural data of storage.

Step 416, real-time calculate node obtains the identifying of Webpage from application reflux episodes, social shares channel Channel mark and return time.

Optionally, real-time calculate node and/or off-line calculation node obtain the mark of Webpage from application reflux episodes Know, the social channel mark and return time for sharing channel.

Step 417, real-time calculate node according to the identifying of Webpage, it is social share channel mark and the reflux of channel when Between, obtain the reflow's cycle that Webpage in predetermined amount of time is refluxed access.

Optionally, real-time calculate node according to the identifying of the Webpage of acquisition, the social channel mark for sharing channel and Return time obtains the reflow's cycle that Webpage in predetermined amount of time is refluxed access.

When developer's terminal checks request to the transmission of real-time calculate node, real-time calculate node is by the reflow's cycle of acquisition It is sent to developer's terminal corresponding with the mark of Webpage.

Optionally, predetermined amount of time is one day or one week or one month, the statistic processes of reflow's cycle can refer to share it is secondary Several statistic processes, details are not described herein.

Step 418, off-line calculation node by reflow's cycle divided by shares number, obtains social activity and shares the corresponding reflux of channel Conversion ratio.

Optionally, off-line calculation node be spaced at predetermined time intervals access log server storage application share event and Using reflux episodes, according to the identifying of Webpage, the social channel mark for sharing channel, share time and return time are distinguished Obtain it is corresponding share number and reflow's cycle, and by reflow's cycle divided by share number, obtaining social activity, to share channel corresponding Flow back conversion ratio.

In conjunction with reference to figure 8, off-line calculation node shares the channel of channel according to the mark " AA game " of Webpage, social activity Identify " xx_moments ", share time and return time, obtain the Webpage of " AA game " at preset time intervals from It is 150 times that the number of sharing shared in channel " xx circle of friends " is shared in social activity, and the reflow's cycle for carrying out reflux access is 60 It is secondary, then by reflow's cycle divided by share number, obtain the social activity and share the corresponding reflux conversion ratio of channel " xx circle of friends " be 40%；When off-line calculation node shares the channel mark " ss " of channel according to the mark " AA game " of Webpage, social activity, shares Between and return time, obtain at preset time intervals in " AA game " Webpage from social activity share in channel " ss microbloggings " into It is 100 times that row was shared, which shares number, and the reflow's cycle for carrying out reflux access is 25 times, then by reflow's cycle divided by shares time Number obtains the social activity to share the corresponding reflux conversion ratio of channel " ss microbloggings " being 25%；Wherein, the Webpage quilt of " AA game " The number of always sharing shared is 250 times, share that channel " xx circle of friends " shared from social activity share number account for always share it is secondary Several is 60%, and the number of sharing for sharing that channel " ss microbloggings " shared from social activity accounts for that always to share number be 40%.When opening The transmission of originator terminal is when checking request, off-line calculation node corresponding with each channel mark will share number, reflow's cycle and Reflux conversion ratio is sent to " AA game " corresponding developer's terminal, and developer's terminal is according to receiving and each channel mark It is corresponding to share number, reflow's cycle and reflux conversion ratio, generate that with each social activity to share channel in predetermined amount of time corresponding The chart of reflux conversion ratio, and show the chart.

It should be noted that step 404 to step 408 there are several possible replacement realization methods, it is specific as follows：

In the first possible implementation：

1, first terminal obtains the browser type of first terminal by third-party analysis SDK.

Optionally, browser type include IE, FF, Opera, Safari, Chrome browser, wechat built-in browser, At least one of QQ built-in browsers, microblogging built-in browser.

2, first terminal is generated by third-party analysis SDK carries the identifying of Webpage, the social canal for sharing channel Road mark, browser type share event with the application of share time.

3, first terminal reports to apply by third-party analysis SDK to server shares event.Corresponding, server receives Event is shared in the application that third-party analysis Software Development Kit SDK is reported.

4, server obtains the predetermined time according to the mark of Webpage, channel mark, browser type and share time Webpage is shared from social activity and shares number according to what browser type was classified when channel is shared in section.

For example, first terminal is IE browser by the browser type that third-party analysis SDK is got, first terminal is logical It crosses third-party analysis SDK to generate using event is shared, which shares event and carry the mark " AA game " of Webpage, society Channel mark " xx_moments ", browser type " IE browser " and share time, the first terminal of sharing channel is handed over to pass through Third-party analysis SDK reports the application to share event to server.Corresponding, server receives the application and shares event, obtains The Webpage of AA game, which is shared from " IE browser " to xx circle of friends, within a predetermined period of time shares number.

For another example, first terminal is wechat built-in browser by the browser type that third-party analysis SDK is got, the One terminal generates application by third-party analysis SDK and shares event, which shares the mark " AA that event carries Webpage When game ", the social channel mark " xx_moments " for sharing channel, browser type " wechat built-in browser " are with sharing Between, first terminal reports the application to share event by third-party analysis SDK to server.Corresponding, server receives this and answers With event is shared, the Webpage for obtaining AA game within a predetermined period of time is shared from " wechat built-in browser " to xx circle of friends Share number.

In conclusion the present embodiment also obtains the browser of first terminal by first terminal by third-party analysis SDK Type, and report the application for carrying browser type to share event to server by third-party analysis SDK so that server It can obtain Webpage in predetermined amount of time according to browser type and share from social activity and classify when channel is shared Share number, improves the comprehensive and accuracy for sharing monitoring data.

In second of possible realization method：

1, first terminal obtains the OS Type of first terminal by third-party analysis SDK.

Optionally, OS Type includes at least one of Android system, apple ios systems.

2, first terminal is generated by third-party analysis SDK carries the identifying of Webpage, the social canal for sharing channel Road mark, OS Type share event with the application of share time.

4, server obtains pre- timing according to the mark of Webpage, channel mark, OS Type and share time Between in section Webpage share from social activity and share number according to what OS Type was classified when channel is shared.

For example, first terminal is Android system, first terminal by the OS Type that third-party analysis SDK is got Generate application by third-party analysis SDK and share event, the application share event carry Webpage mark " AA game ", Channel mark " xx_moments ", OS Type " Android system " and the share time of channel, first terminal are shared in social activity The application is reported to share event to server by third-party analysis SDK.Corresponding, server receives the application and shares event, The Webpage for obtaining AA game in predetermined amount of time is shared in the terminal using " Android system " to point of xx circle of friends Enjoy number.

For another example, first terminal is apple ios systems by the OS Type that third-party analysis SDK is got, the One terminal generates application by third-party analysis SDK and shares event, which shares the mark " AA that event carries Webpage Game ", social channel mark " xx_moments ", OS Type " apple ios systems " and the share time for sharing channel, First terminal reports the application to share event by third-party analysis SDK to server.Corresponding, server receives the application point Event is enjoyed, predetermined amount of time AA game Webpages is obtained and is shared to friend xx in the terminal using " apple ios systems " Circle shares number.

In conclusion the present embodiment also obtains the operation system of first terminal by first terminal by third-party analysis SDK System type, and report the application for carrying OS Type to share event to server by third-party analysis SDK so that clothes Device of being engaged in can obtain Webpage in predetermined amount of time and share from social activity and carried out when channel is shared according to OS Type Number is shared in classification, improves the comprehensive and accuracy for sharing monitoring data.

In the third possible realization method：

1, first terminal obtains the ground domain identifier residing for first terminal by third-party analysis SDK.

Optionally, ground domain identifier is used to identify the geographical location residing for first terminal；Schematically, when first terminal is located at Beijing, then corresponding region be identified as in " Beijing ".

2, first terminal is generated by third-party analysis SDK carries the identifying of Webpage, the social canal for sharing channel Road mark, domain identifier share event with the application of share time.

4, server according to the mark of Webpage, channel mark, domain identifier and share time, obtain predetermined amount of time Interior Webpage is shared from social activity and shares number according to what ground domain identifier was classified when channel is shared.

For example, first terminal is identified as in " Beijing " by the regions got third-party analysis SDK, first terminal passes through Tripartite analyzes SDK and generates using event is shared, which shares event and carry the mark " AA game " of Webpage, social activity point Enjoy channel channel mark " xx_moments ", domain identifier " Beijing " and share time, first terminal pass through third-party analysis SDK reports the application to share event to server.Corresponding, server receives the application and shares event, obtains predetermined amount of time Interior AA game Webpage, which is shared in the terminal for belonging to " Beijing " area to xx circle of friends, shares number.

In conclusion the region that the present embodiment also obtains first terminal by first terminal by third-party analysis SDK is marked Know, and report the application for carrying ground domain identifier to share event to server by third-party analysis SDK so that server can According to ground domain identifier, obtains Webpage in predetermined amount of time and share sharing time of classifying when channel is shared from social activity Number, improves the comprehensive and accuracy for sharing monitoring data.

The details of not detailed description in device embodiment can be combined for the device embodiment in the present invention below With reference to above-mentioned one-to-one embodiment of the method.

Referring to FIG. 9, it illustrates the structural schematic diagrams of data processing equipment provided by one embodiment of the present invention.Using In the server cluster that such as Fig. 1 or Fig. 2 are provided, which includes：

First receiving module 910 shares thing for receiving the application that third-party analysis Software Development Kit SDK is reported Part, third-party analysis SDK are integrated in the SDK in Webpage, are third-party analysis SDK in Webpage using event is shared Uniform resource position mark URL by first terminal by social activity share the event reported when channel is shared to second terminal, divided The social channel mark for sharing channel is carried in the URL for the Webpage enjoyed；

Second receiving module 920, the application reflux episodes reported for receiving third-party analysis SDK, using reflux episodes It is the event that third-party analysis SDK is reported when the URL of Webpage shares to second terminal and is accessed by second terminal, application Reflux episodes carry the social channel mark for sharing channel, and channel mark is third-party analysis SDK from the URL of Webpage It gets；

First obtains module 930, for sharing event and application reflux episodes acquisition Webpage in social activity according to application Share the reflux conversion ratio on channel.

Referring to FIG. 10, the structural schematic diagram of the data processing equipment provided it illustrates another embodiment of the present invention. Share monitoring data processing unit based on what Fig. 9 was provided, which further includes：

First obtains module 930, including：

It first acquisition unit 931, first obtains unit 932, second acquisition unit 933, the second obtaining unit 934 and obtains Unit 935；

First acquisition unit 931 obtains the identifying of Webpage, social shares channel for sharing from application in event Channel mark and share time；

First obtains unit 932, for according to the identifying of Webpage, it is social share the channel mark of channel with sharing when Between, obtain that Webpage in predetermined amount of time shares that channel shared from social activity shares number；

Second acquisition unit 933, for obtaining the identifying of Webpage from application reflux episodes, social sharing channel Channel mark and return time；

Second obtaining unit 934, for according to the identifying of Webpage, it is social share channel mark and the reflux of channel when Between, obtain the reflow's cycle that Webpage in predetermined amount of time is refluxed access；

Unit 935 is obtained, for by reflow's cycle divided by sharing number, social activity is obtained and shares the corresponding reflux conversion of channel Rate.

It is also carried using event is shared：The browser type of first terminal；

Device further includes：

Second obtains module 940, is used for according to the mark of Webpage, channel mark, browser type and share time, Webpage is shared from social activity in acquisition predetermined amount of time shares when channel is shared according to what browser type was classified Number

It is also carried using event is shared：The OS Type of first terminal；

Device further includes：

Third obtains module 950, when for according to the mark, channel mark, OS Type of Webpage with sharing Between, it obtains Webpage in predetermined amount of time and shares from social activity and classify according to OS Type when channel is shared Share number.

It is also carried using event is shared：Ground domain identifier residing for first terminal；

Device further includes：

4th obtains module 960, when for according to the mark, channel mark, OS Type of Webpage with sharing Between, Webpage is shared from social activity in acquisition predetermined amount of time shares when channel is shared according to what ground domain identifier was classified Number.

1 is please referred to Fig.1, it illustrates the structural schematic diagrams of data processing equipment provided by one embodiment of the present invention.It answers In the first terminal provided for such as Fig. 1 or Fig. 2, which includes：

Receiving module 1110, for receiving the sharing operation to Webpage；

Sharing module 1120, for the uniform resource position mark URL of Webpage to be passed through social activity point according to sharing operation It enjoys channel to share to second terminal, the social channel mark for sharing channel, channel is carried in the URL for the Webpage shared Mark for for third-party analysis SDK when the URL of Webpage shares to second terminal and is accessed by second terminal to service Device is reported using reflux episodes；

Calling module 1130, for after the URL of the success sharing web page page, calling third-party analysis Software Development Tools Packet SDK is reported to server using event is shared, and third-party analysis SDK is integrated in the SDK in Webpage, and server is used for Share event according to application and obtains Webpage in the social conversion ratio shared on channel with application reflux episodes.

It is integrated with social activity in Webpage and shares code；

Calling module 1130, including：

Call unit 1131, generation unit 1132 and reporting unit 1133；

Call unit 1131, for after the URL that the code success sharing web page page is shared in social activity, sharing code by social activity It calls the whereabouts of third-party analysis SDK to count interface, the channel mark that channel is shared in social activity is transmitted to third-party analysis SDK；

Generation unit 1132 is generated using event is shared for passing through third-party analysis SDK, is carried using event is shared The identifying of Webpage, the social channel mark and share time for sharing channel；

Reporting unit 1133 reports application to share event for passing through third-party analysis SDK to server.

Calling module 1130 is additionally operable to obtain the browser type of first terminal by third-party analysis SDK；

Generation unit 1132, is additionally operable to generate by third-party analysis SDK and carries that the identifying of Webpage, social activity is shared The channel mark of channel, browser type share event with the application of share time.

Calling module 1130 is additionally operable to obtain the OS Type of first terminal by third-party analysis SDK；

Generation unit 1132, is additionally operable to generate by third-party analysis SDK and carries that the identifying of Webpage, social activity is shared The channel mark of channel, OS Type share event with the application of share time.

Calling module 1130 is additionally operable to obtain the ground domain identifier residing for first terminal by third-party analysis SDK；

Generation unit 1132, is additionally operable to generate by third-party analysis SDK and carries that the identifying of Webpage, social activity is shared The channel mark of channel, domain identifier share event with the application of share time.

2 are please referred to Fig.1, it illustrates the structural schematic diagrams of data processing equipment provided by one embodiment of the present invention.It answers In the second terminal provided for such as Fig. 1 or Fig. 2, which includes：

Display module 1210, for showing that first terminal passes through the social unified resource for sharing the Webpage that channel is shared The social channel mark for sharing channel is carried in finger URL URL, the URL for the Webpage shared；

Receiving module 1220, the access operation for receiving the URL for accessing Webpage；

First acquisition module 1230 is integrated with for obtaining Webpage by URL according to access operation in Webpage Third-party analysis Software Development Kit SDK；

Reporting module 1240 is reported using reflux episodes for passing through third-party analysis SDK to server, using reflux thing Part carries channel mark, and server is used to share event according to application and application reflux episodes obtain Webpage in social activity point The conversion ratio on channel is enjoyed, is that third-party analysis SDK passes through social activity in the URL of Webpage by first terminal using event is shared Share the event reported when channel is shared to second terminal.

The device further includes：

Second acquisition module 1250 and generation module 1260；

Second acquisition module 1250 shares canal for obtaining social activity from the URL of Webpage by third-party analysis SDK The channel mark in road；

Generation module 1260 is applied reflux episodes for being generated by third-party analysis SDK, is carried using reflux episodes The identifying of Webpage, the social channel mark and return time for sharing channel.

One embodiment of the invention additionally provides a kind of data processing system, which includes：Server, first terminal and Second terminal.

It should be noted that server is used to execute the step of being executed by server in Fig. 3 and embodiment shown in Fig. 4, First terminal is for executing the step of being executed by first terminal in Fig. 3 and embodiment shown in Fig. 4, and second terminal is for executing figure 3 and embodiment shown in Fig. 4 in the step of being executed by second terminal.

It should be noted that the device that above-described embodiment provides, when realizing its function, only with above-mentioned each function module It divides and for example, in practical application, can be completed as needed and by above-mentioned function distribution by different function modules, The internal structure of equipment is divided into different function modules, to complete all or part of the functions described above.In addition, The apparatus and method embodiment that above-described embodiment provides belongs to same design, and specific implementation process refers to embodiment of the method, this In repeat no more.

3 are please referred to Fig.1, it illustrates the block diagram of terminal 1300 provided by one embodiment of the present invention, which can be with One terminal 120 can also be second terminal 160.Specifically：Equipment 1300 may include that (Radio Frequency, are penetrated RF Frequently) circuit 1310, the memory 1320 for including one or more computer readable storage mediums, input unit 1330, Display unit 1340, sensor 1350, voicefrequency circuit 1360, WiFi (wireless fidelity, Wireless Fidelity) module 1370, include there are one or more than one processing core processor 1380 and the components such as power supply 1390.Art technology Personnel are appreciated that device structure shown in Figure 13 does not constitute the restriction to equipment, may include more or more than illustrating Few component either combines certain components or different components arrangement.Wherein：

RF circuits 1310 can be used for receiving and sending messages or communication process in, signal sends and receivees, particularly, by base station After downlink information receives, one or the processing of more than one processor 1380 are transferred to；In addition, the data for being related to uplink are sent to Base station.In general, RF circuits 1310 include but not limited to antenna, at least one amplifier, tuner, one or more oscillator, It is subscriber identity module (SIM) card, transceiver, coupler, LNA (Low Noise Amplifier, low-noise amplifier), double Work device etc..In addition, RF circuits 1310 can also be communicated with network and other equipment by radio communication.Wireless communication can use Any communication standard or agreement, including but not limited to GSM (Global System of Mobile communication, the whole world Mobile communcations system), GPRS (General Packet Radio Service, general packet radio service), CDMA (Code Division Multiple Access, CDMA), WCDMA (Wideband Code Division Multiple Access, wideband code division multiple access), LTE (Long Term Evolution, long term evolution), Email, SMS (Short Messaging Service, short message service) etc..Memory 1320 can be used for storing software program and module.Processor 1380 are stored in the software program and module of memory 1320 by operation, to perform various functions at application and data Reason.Memory 1320 can include mainly storing program area and storage data field, wherein storing program area can storage program area, Application program (such as sound-playing function, image player function etc.) needed at least one function etc.；Storage data field can deposit Storage uses created data (such as audio data, phone directory etc.) etc. according to equipment 1300.In addition, memory 1320 can be with Can also include nonvolatile memory, for example, at least disk memory, a flash memory including high-speed random access memory Device or other volatile solid-state parts.Correspondingly, memory 1320 can also include Memory Controller, to provide The access of processor 1380 and input unit 1330 to memory 1320.

Input unit 1330 can be used for receiving the number or character information of input, and generate and user setting and function Control related keyboard, mouse, operating lever, optics or the input of trace ball signal.Specifically, input unit 1330 may include touching Sensitive surfaces 1331 and other input equipments 1332.Touch sensitive surface 1331, also referred to as touch display screen or Trackpad collect User on it or neighbouring touch operation (such as user using any suitable object or attachment such as finger, stylus touch-sensitive Operation on surface 1331 or near touch sensitive surface 1331), and corresponding attachment device is driven according to preset formula. Optionally, touch sensitive surface 1331 may include both touch detecting apparatus and touch controller.Wherein, touch detecting apparatus is examined The touch orientation of user is surveyed, and detects the signal that touch operation is brought, transmits a signal to touch controller；Touch controller from Touch information is received on touch detecting apparatus, and is converted into contact coordinate, then gives processor 1380, and can reception processing Order that device 1380 is sent simultaneously is executed.Furthermore, it is possible to more using resistance-type, condenser type, infrared ray and surface acoustic wave etc. Type realizes touch sensitive surface 1331.In addition to touch sensitive surface 1331, input unit 1330 can also include other input equipments 1332.Specifically, other input equipments 1332 can include but is not limited to physical keyboard, function key (such as volume control button, Switch key etc.), it is trace ball, mouse, one or more in operating lever etc..

Display unit 1340 can be used for showing information input by user or the information and equipment 130 that are supplied to user Various graphical user interface, these graphical user interface can be made of figure, text, icon, video and its arbitrary combination. Display unit 1340 may include display panel 1341, optionally, LCD (Liquid Crystal Display, liquid crystal may be used Display), the forms such as OLED (Organic Light-Emitting Diode, Organic Light Emitting Diode) configure display panel 1341.Further, touch sensitive surface 1331 can be covered on display panel 1341, when touch sensitive surface 1331 detects on it Or after neighbouring touch operation, processor 1380 is sent to determine the type of touch event, is followed by subsequent processing device 1380 according to tactile The type for touching event provides corresponding visual output on display panel 1341.Although in fig. 13, touch sensitive surface 1331 with it is aobvious Show that panel 1341 is to realize input and input function as two independent components, but it in some embodiments it is possible to will Touch sensitive surface 1331 is integrated with display panel 1341 and realizes and outputs and inputs function.

Equipment 1300 may also include at least one sensor 1350, such as optical sensor, motion sensor and other biographies Sensor.Specifically, optical sensor may include ambient light sensor and proximity sensor, wherein ambient light sensor can be according to ring The light and shade of border light adjusts the brightness of display panel 1341, and proximity sensor can close when equipment 1300 is moved in one's ear Display panel 1341 and/or backlight.As a kind of motion sensor, gravity accelerometer can detect in all directions The size of (generally three axis) acceleration, can detect that size and the direction of gravity, can be used to identify mobile phone posture when static It (for example pedometer, is struck using (such as horizontal/vertical screen switching, dependent game, magnetometer pose calibrating), Vibration identification correlation function Hit) etc.；Other biographies such as the gyroscope, barometer, hygrometer, thermometer, the infrared sensor that can also configure as equipment 1300 Sensor, details are not described herein.

Voicefrequency circuit 1360, loud speaker 1321, microphone 1322 can provide the audio interface between user and equipment 1300. The transformed electric signal of the audio data received can be transferred to loud speaker 1321, by loud speaker 1321 by voicefrequency circuit 1360 Be converted to voice signal output；On the other hand, the voice signal of collection is converted to electric signal by microphone 1322, by voicefrequency circuit 1360 receive after be converted to audio data, then by after the processing of audio data output processor 1380, through RF circuits 1310 to send It is exported to memory 1320 to another equipment, or by audio data to be further processed.Voicefrequency circuit 1360 is also possible to wrap Earphone jack is included, to provide the communication of peripheral hardware earphone and equipment 1300.

WiFi belongs to short range wireless transmission technology, and equipment 1300 can help user to receive and dispatch electricity by WiFi module 1370 Sub- mail, browsing webpage and access streaming video etc., it has provided wireless broadband internet to the user and has accessed.Although Figure 13 shows Go out WiFi module 1370, but it is understood that, and it is not belonging to must be configured into for equipment 1300, it completely can be according to need It to be omitted in the range for the essence for not changing invention.

Processor 1380 is the control centre of equipment 1300, utilizes each portion of various interfaces and connection whole equipment Point, by running or execute the software program and/or module that are stored in memory 1320, and calls and be stored in memory Data in 1320 execute the various functions and processing data of equipment 1300, to carry out integral monitoring to equipment.Optionally, Processor 1380 may include one or more processing cores；Optionally, processor 1380 can integrate application processor and modulatedemodulate Adjust processor, wherein the main processing operation system of application processor, user interface and application program etc., modem processor Main processing wireless communication.It is understood that above-mentioned modem processor can not also be integrated into processor 1380.

Equipment 1300 further includes the power supply 1390 (such as battery) powered to all parts, it is preferred that power supply can pass through Power-supply management system and processor 1380 are logically contiguous, to realize management charging, electric discharge, Yi Jigong by power-supply management system The functions such as consumption management.Power supply 1390 can also include one or more direct current or AC power, recharging system, power supply The random components such as fault detection circuit, power supply changeover device or inverter, power supply status indicator.

Although being not shown, equipment 1300 can also include camera, bluetooth module etc., and details are not described herein.

Equipment 1300 further include have memory and one either one of them or one of more than one program with Upper program is stored in memory, and is configured to be executed by one or more than one processor so that device 1300 can The above-mentioned data processing method executed by first terminal 120 is executed, or executes the above-mentioned data executed by second terminal 160 Reason method.

4 are please referred to Fig.1, it illustrates the structural framing figures of server provided by one embodiment of the present invention.The server It is the server of server cluster 140.Specifically：The server 1400 include central processing unit (CPU) 1401 including The system storage 1404 of random access memory (RAM) 1402 and read-only memory (ROM) 1403, and connection system storage Device 1404 and the system bus of central processing unit 1,401 1405.The server 1400 further includes each in help computer The basic input/output (I/O systems) 1406 of information is transmitted between device, and for storage program area 1413, application The mass-memory unit 1407 of program 1414 and other program modules 1415.

The basic input/output 1406 includes display 1408 for showing information and is inputted for user The input equipment 1409 of such as mouse, keyboard etc of information.The wherein described display 1408 and input equipment 1409 all pass through The input and output controller 1410 for being connected to system bus 1405 is connected to central processing unit 1401.The basic input/defeated It can also includes that input and output controller 1410 is touched for receiving and handling from keyboard, mouse or electronics to go out system 1406 Control the input of multiple other equipments such as pen.Similarly, input and output controller 1410 also provide output to display screen, printer or Other kinds of output equipment.

The mass-memory unit 1407 (is not shown by being connected to the bulk memory controller of system bus 1405 Go out) it is connected to central processing unit 1401.The mass-memory unit 1407 and its associated computer-readable medium are Server 1400 provides non-volatile memories.That is, the mass-memory unit 1407 may include such as hard disk or The computer-readable medium (not shown) of person's CD-ROI drivers etc.

Without loss of generality, the computer-readable medium may include computer storage media and communication media.Computer Storage medium includes information such as computer-readable instruction, data structure, program module or other data for storage The volatile and non-volatile of any method or technique realization, removable and irremovable medium.Computer storage media includes RAM, ROM, EPROM, EEPROM, flash memory or other solid-state storages its technologies, CD-ROM, DVD or other optical storages, tape Box, tape, disk storage or other magnetic storage apparatus.Certainly, skilled person will appreciate that the computer storage media It is not limited to above-mentioned several.Above-mentioned system storage 1404 and mass-memory unit 1407 may be collectively referred to as memory.

According to various embodiments of the present invention, the server 1400 can also be arrived by network connections such as internets Remote computer operation on network.Namely server 1400 can be connect by the network being connected on the system bus 1405 Mouth unit 1411 is connected to network 1412, in other words, can also be connected to using Network Interface Unit 1411 other kinds of Network or remote computer system (not shown).

The memory further includes that one or more than one program, the one or more programs are stored in In memory, the one or more programs include for carrying out in data processing method provided in an embodiment of the present invention By the step performed by server cluster 140.

The embodiments of the present invention are for illustration only, can not represent the quality of embodiment.

One of ordinary skill in the art will appreciate that realizing that all or part of step of above-described embodiment can pass through hardware It completes, relevant hardware can also be instructed to complete by program, the program can be stored in a kind of computer-readable In storage medium, storage medium mentioned above can be read-only memory, disk or CD etc..

The foregoing is merely presently preferred embodiments of the present invention, is not intended to limit the invention, it is all the present invention spirit and Within principle, any modification, equivalent replacement, improvement and so on should all be included in the protection scope of the present invention.

Claims

1. a kind of data processing method, which is characterized in that the method includes：

It receives the application that third-party analysis Software Development Kit SDK is reported and shares event, the third-party analysis SDK is integrated SDK in Webpage, it is unified resources of the third-party analysis SDK in the Webpage that event is shared in the application Finger URL URL shares the event reported when channel is shared to second terminal by first terminal by social activity, the net shared The channel mark that channel is shared in the social activity is carried in the URL of the page page；

The application reflux episodes that the third-party analysis SDK is reported are received, the application reflux episodes are the third-party analysis The event that SDK is reported when the URL of the Webpage shares to the second terminal and is accessed by the second terminal, it is described The channel mark that channel is shared in the social activity is carried using reflux episodes, the channel mark is the third-party analysis SDK It is got from the URL of the Webpage；

Share event according to the application and shares channel in the social activity with the application reflux episodes acquisition Webpage On reflux conversion ratio.

2. according to the method described in claim 1, it is characterized in that, described share event and the application time according to the application Stream event obtains the Webpage and shares reflux conversion ratio on channel in the social activity, including：

Share from the application the identifying of the Webpage is obtained in event, the social activity share channel channel mark and point Enjoy the time；

According to the identifying of the Webpage, the channel mark of channel and the share time are shared in the social activity, are made a reservation for What the Webpage shared that channel shared from the social activity in the period shares number；

From it is described using the identifying of the Webpage is obtained in reflux episodes, the channel mark of channel is shared in the social activity and returns Flow the time；

According to the identifying of the Webpage, the channel mark of channel and the return time are shared in the social activity, described in acquisition The Webpage is refluxed the reflow's cycle of access in predetermined amount of time；

By the reflow's cycle divided by it is described share number, obtain the social activity and share the corresponding reflux conversion ratio of channel.

3. according to the method described in claim 2, it is characterized in that, event is shared in the application also carries：Described first eventually The browser type at end；

The method further includes：

According to the identifying of the Webpage, the channel mark, the browser type and the share time, made a reservation for The Webpage, which is shared from the social activity, in period classifies when channel is shared according to the browser type Share number.

4. according to the method described in claim 2, it is characterized in that, event is shared in the application also carries：Described first eventually The OS Type at end；

The method further includes：

According to the identifying of the Webpage, the channel mark, the OS Type and the share time, obtain pre- The Webpage is shared from the social activity and is divided according to the OS Type when channel is shared in section of fixing time Class shares number.

5. according to the method described in claim 2, it is characterized in that, event is shared in the application also carries：Described first eventually The residing ground domain identifier in end；

The method further includes：

According to the identifying of the Webpage, the channel mark, described ground domain identifier and the share time, pre- timing is obtained Between in section the Webpage share from the social activity and share according to what described ground domain identifier was classified when channel is shared Number.

6. a kind of data processing method, which is characterized in that it is applied in first terminal, the method includes：

Receive the sharing operation to Webpage；

The uniform resource position mark URL of the Webpage is shared channel by social activity according to the sharing operation to share to Two terminals carry the channel mark that channel is shared in the social activity, the channel mark in the URL for the Webpage shared Know and shares to the second terminal in the URL of the Webpage for the confession third-party analysis SDK and by second end End is reported to server using reflux episodes when accessing；

After the URL for successfully sharing the Webpage, call third-party analysis Software Development Kit SDK to the server It reports using event is shared, the third-party analysis SDK is integrated in the SDK in the Webpage, and the server is used for Share event according to the application to obtain the Webpage with described using reflux episodes and in the social activity share on channel Conversion ratio.

7. according to the method described in claim 6, it is characterized in that, being integrated with social activity in the Webpage shares code；

It is described after the URL for successfully sharing the Webpage, call third-party analysis Software Development Kit SDK to the clothes Business device, which reports to apply, shares event, including：

After the URL that the social activity shares that code successfully shares the Webpage, shared described in code call by the social activity The whereabouts of third-party analysis SDK counts interface, and the channel mark that channel is shared in the social activity is transmitted to the third-party analysis SDK Know；

The application is generated by the third-party analysis SDK and shares event, and the application shares event and carries the webpage The identifying of the page, the social activity share the channel mark and share time of channel；

The application is reported to share event to the server by the third-party analysis SDK.

8. the method according to the description of claim 7 is characterized in that described by being answered described in third-party analysis SDK generations With before sharing event, further include：

The browser type of the first terminal is obtained by the third-party analysis SDK；

It is described that event is shared by the third-party analysis SDK generations application, including：

It is generated by the third-party analysis SDK and carries the identifying of the Webpage, the channel of channel is shared in the social activity Mark, the browser type share event with the application of the share time.

9. the method according to the description of claim 7 is characterized in that described by being answered described in third-party analysis SDK generations With before sharing event, further include：

The OS Type of the first terminal is obtained by the third-party analysis SDK；

It is generated by the third-party analysis SDK and carries the identifying of the Webpage, the channel of channel is shared in the social activity Mark, the OS Type share event with the application of the share time.

10. the method according to the description of claim 7 is characterized in that described by being answered described in third-party analysis SDK generations With before sharing event, further include：

The ground domain identifier residing for the first terminal is obtained by the third-party analysis SDK；

It is generated by the third-party analysis SDK and carries the identifying of the Webpage, the channel of channel is shared in the social activity Mark, described ground domain identifier share event with the application of the share time.

11. a kind of data processing method, which is characterized in that it is applied in second terminal, the method includes：

Display first terminal shares the uniform resource position mark URL for the Webpage that channel is shared, the institute shared by social activity It states and carries the channel mark that channel is shared in the social activity in the URL of Webpage；

Receive the access operation of the URL for accessing the Webpage；

The Webpage is obtained by the URL according to the access operation, third party point is integrated in the Webpage Analyse Software Development Kit SDK；

It is reported to server using reflux episodes by the third-party analysis SDK, the application reflux episodes carry described Channel mark, the server is used to share event according to application and the application reflux episodes obtain the Webpage in institute State the social conversion ratio shared on channel, it is the third-party analysis SDK in the Webpage that event is shared in the application URL shares the event reported when channel is shared to the second terminal by the first terminal by the social activity.

12. according to the method for claim 11, which is characterized in that it is described by the third-party analysis SDK to server It reports using before reflux episodes, further includes：

The channel mark that channel is shared in the social activity is obtained from the URL of the Webpage by the third-party analysis SDK；

Reflux episodes, the application reflux episodes are applied to carry the webpage by the way that third-party analysis SDK generations are described The identifying of the page, the social activity share the channel mark and return time of channel.

13. a kind of data processing equipment, which is characterized in that described device includes：

First receiving module shares event for receiving the application that third-party analysis Software Development Kit SDK is reported, and described Tripartite analyzes SDK and is integrated in the SDK in Webpage, and it is the third-party analysis SDK described that event is shared in the application The uniform resource position mark URL of Webpage shares the thing reported when channel is shared to second terminal by first terminal by social activity Part carries the channel mark that channel is shared in the social activity in the URL for the Webpage shared；

Second receiving module, the application reflux episodes reported for receiving the third-party analysis SDK are described to apply reflux episodes It is that the third-party analysis SDK shares to the second terminal in the URL of the Webpage and accessed by the second terminal When the event that reports, described that the channel mark that channel is shared in the social activity is carried using reflux episodes, the channel mark is What the third-party analysis SDK was got from the URL of the Webpage；

First obtains module, for sharing event according to the application and the application reflux episodes acquisition Webpage exists The reflux conversion ratio on channel is shared in the social activity.

14. device according to claim 13, which is characterized in that described first obtains module, including：

First acquisition unit, first obtains unit, second acquisition unit, the second obtaining unit and obtain unit；

The first acquisition unit obtains the identifying of the Webpage, the social activity for sharing from the application in event Share the channel mark and share time of channel；

The first obtains unit, channel mark for sharing channel according to the identifying of the Webpage, the social activity and The share time, obtain that the Webpage in predetermined amount of time shares that channel shared from the social activity shares time Number；

The second acquisition unit, for from described using obtaining the identifying of the Webpage, the social activity in reflux episodes Share the channel mark and return time of channel；

Second obtaining unit, channel mark for sharing channel according to the identifying of the Webpage, the social activity and The return time obtains the reflow's cycle that the Webpage in the predetermined amount of time is refluxed access；

It is described to obtain unit, for by the reflow's cycle divided by it is described share number, obtain the social activity share channel correspondence Reflux conversion ratio.

15. device according to claim 14, which is characterized in that the application is shared event and also carried：Described first The browser type of terminal；

Described device further includes：

Second obtains module, for according to the identifying of the Webpage, the channel mark, the browser type and described Share time obtains the Webpage in predetermined amount of time and shares when channel is shared according to the browsing from the social activity What device type was classified shares number.

16. device according to claim 14, which is characterized in that the application is shared event and also carried：Described first The OS Type of terminal；

Described device further includes：

Third obtains module, for according to the identifying of the Webpage, the channel mark, the OS Type and institute Share time is stated, the Webpage in predetermined amount of time is obtained and shares when channel is shared according to the behaviour from the social activity Share number as what system type was classified.

17. device according to claim 14, which is characterized in that the application is shared event and also carried：Described first Ground domain identifier residing for terminal；

Described device further includes：

4th obtains module, for according to the identifying of the Webpage, the channel mark, described ground domain identifier and described point It enjoys the time, obtains the Webpage in predetermined amount of time and share when channel is shared according to region mark from the social activity What knowledge was classified shares number.

18. a kind of data processing equipment, which is characterized in that be applied in first terminal, described device includes：

Receiving module, for receiving the sharing operation to Webpage；

Sharing module, for the uniform resource position mark URL of the Webpage to be passed through social activity point according to the sharing operation It enjoys channel to share to second terminal, the channel that channel is shared in the social activity is carried in the URL for the Webpage shared Mark, the channel mark are used to share to the second terminal in the URL of the Webpage for the third-party analysis SDK And it is reported to server using reflux episodes when being accessed by the second terminal；

Calling module, for after the URL for successfully sharing the Webpage, calling third-party analysis Software Development Kit SDK is reported to the server using event is shared, and the third-party analysis SDK is integrated in the SDK in the Webpage, The server is used to share event according to the application and the application reflux episodes obtain the Webpage in the society Hand over the conversion ratio shared on channel.

19. device according to claim 18, which is characterized in that be integrated with social activity in the Webpage and share code；

The calling module, including：

Call unit, generation unit and reporting unit；

The call unit, for after the URL that the social activity shares that code successfully shares the Webpage, by the social activity The whereabouts statistics interface for sharing third-party analysis SDK described in code call transmits described social point to the third-party analysis SDK Enjoy the channel mark of channel；

The generation unit shares event for generating the application by the third-party analysis SDK, and thing is shared in the application Part carries the identifying of the Webpage, the channel mark and share time of channel are shared in the social activity；

The reporting unit, for reporting the application to share event to the server by the third-party analysis SDK.

20. device according to claim 19, which is characterized in that the calling module is additionally operable to through the third party Analysis SDK obtains the browser type of the first terminal；

The generation unit, is additionally operable to generate by the third-party analysis SDK and carries the identifying of the Webpage, described Event is shared in the application that the channel mark of channel, the browser type and the share time are shared in social activity.

21. device according to claim 19, which is characterized in that the calling module is additionally operable to through the third party Analysis SDK obtains the OS Type of the first terminal；

The generation unit, is additionally operable to generate by the third-party analysis SDK and carries the identifying of the Webpage, described Event is shared in the application that the channel mark of channel, the OS Type and the share time are shared in social activity.

22. device according to claim 19, which is characterized in that the calling module is additionally operable to through the third party Analysis SDK obtains the ground domain identifier residing for the first terminal；

The generation unit, is additionally operable to generate by the third-party analysis SDK and carries the identifying of the Webpage, described Event is shared in the application that the channel mark of channel, described ground domain identifier and the share time are shared in social activity.

23. a kind of data processing equipment, which is characterized in that be applied in second terminal, described device includes：

Display module, for showing that first terminal passes through the social uniform resource locator for sharing the Webpage that channel is shared The channel mark that channel is shared in the social activity is carried in URL, the URL for the Webpage shared；

First acquisition module, for obtaining the Webpage, the Webpage by the URL according to the access operation In be integrated with third-party analysis Software Development Kit SDK；

Reporting module, for being reported to server using reflux episodes by the third-party analysis SDK, the application reflux thing Part carries the channel mark, and the server is used to be shared described in event and application reflux episodes acquisition according to application Webpage shares the conversion ratio on channel in the social activity, and it is the third-party analysis SDK in institute that event is shared in the application The URL for stating Webpage shares the thing reported when channel is shared to the second terminal by the first terminal by the social activity Part.

24. device according to claim 23, which is characterized in that described device further includes：

Second acquisition module and generation module；

Second acquisition module, for obtaining the society from the URL of the Webpage by the third-party analysis SDK Hand over the channel mark for sharing channel；

The generation module, it is described using reflux episodes, the application reflux thing for being generated by the third-party analysis SDK Part carries the identifying of the Webpage, the channel mark and return time of channel are shared in the social activity.

25. a kind of data processing system, which is characterized in that the system comprises：Server, first terminal and second terminal；

The server includes the device as described in claim 13 to 17 is any；

The first terminal includes the device as described in claim 18 to 22 is any；

The second terminal includes the device as described in claim 23 to 24 is any.