CN115150662A - Data processing method, system, device, readable storage medium and electronic equipment - Google Patents
Data processing method, system, device, readable storage medium and electronic equipment Download PDFInfo
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- CN115150662A CN115150662A CN202210698194.1A CN202210698194A CN115150662A CN 115150662 A CN115150662 A CN 115150662A CN 202210698194 A CN202210698194 A CN 202210698194A CN 115150662 A CN115150662 A CN 115150662A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
- H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/02—Protocols based on web technology, e.g. hypertext transfer protocol [HTTP]
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44213—Monitoring of end-user related data
- H04N21/44218—Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program
Abstract
The invention provides a data processing method, a system, a device, a storage medium and electronic equipment, wherein the method is applied to the data processing system, and the system comprises a terminal and a server; the terminal is provided with a webpage client and an application client; the method comprises the following steps: the method comprises the steps that a webpage client monitors a pull-up event of an application client of a webpage, reports webpage delivery data of the pull-up event to a server, acquires first connection identification information in the webpage delivery data, and transmits the first connection identification information to the application client; the terminal starts an application client; the application client reports the application delivery data carrying the first connection identification information to the server; the server analyzes the webpage delivery data to acquire second connection identification information; analyzing the application delivery data to acquire third connection identification information; and performing association processing on the target webpage delivery data and the target application delivery data matched with the second connection identification information and the third connection identification information to obtain an accurate data processing result.
Description
Technical Field
The present invention relates to the field of data processing, and more particularly, to a data processing method, apparatus, readable storage medium, and electronic device.
Background
With the development of the technology level, more and more internet services not only provide web client services, but also provide application client services, and generally, the application client can bring better service experience to users, so that the application client is pulled up by the web client to become a normalized function.
At present, in order to better understand user behaviors, both a web client and an application client acquire operation behavior data of a user, but because of the independence of web client services and application program side services, the acquired data cannot be effectively used for optimizing the function of the web client for pulling up the application client.
Disclosure of Invention
The invention provides a data processing method, a system, a device, a computer readable storage medium and electronic equipment, which are used for solving the technical problem that the data acquired in the prior art cannot be effectively used for optimizing the function of a webpage client for pulling up an application program end.
According to a first aspect of the present invention, there is provided a data processing method applied to a data processing system, the data processing system including at least one terminal and a server; the terminal is provided with a webpage client and an application client; the method comprises the following steps:
the webpage client monitors the pull-up event of the application client of the webpage, reports webpage delivery data corresponding to the pull-up event to the server, and acquires first connection identification information in the webpage delivery data;
in response to the pull event, the web client passing the first connection identification information to the application client; the terminal starts the application client;
after the application client is started, the application client reports the application delivery data carrying the first connection identification information to the server;
the server analyzes webpage delivery data reported by at least one webpage client to acquire second connection identification information corresponding to each webpage delivery data; analyzing the application delivery data reported by at least one application client to acquire third connection identification information corresponding to each application delivery data; and performing association processing on the target webpage delivery data and the target application delivery data matched with the second connection identification information and the third connection identification information to obtain a data processing result.
According to a second aspect of the present invention, there is provided a data processing method, an application terminal, and a web client and an application client installed in the terminal, the method including:
the webpage client monitors the pull-up event of the application client of the webpage, reports webpage delivery data corresponding to the pull-up event to the server, and acquires connection identification information in the webpage delivery data;
in response to the pull event, the web client passing the connection identification information to the application client; the terminal starts the application client;
after the application client is started, the application client reports the application delivery data carrying the connection identification information to the server, so that the server performs association processing on the webpage delivery data carrying the matched connection identification information and the application delivery data, and a data processing result is obtained.
Optionally, the acquiring connection identification information in the webpage delivery data includes:
and acquiring each piece of key field information corresponding to the pull-up event according to the key field determined by the preset delivery specification, wherein the key field information contains the connection identification information, and the webpage delivery data consists of each piece of key field information.
Optionally, the key fields include a connection identification field and at least one of a browser type field, a video type field, a channel classification field, and a video address field.
Optionally, the key field includes an overall field composed of at least one of a browser type, a video type, a channel classification, and a video address, and the connection identifier.
Optionally, before the step of obtaining the key field information corresponding to the pull-up event, the method further includes:
the webpage client monitors an acquisition request event of the webpage aiming at a target object, and generates the connection identification information corresponding to the acquisition request event;
and the webpage client reports the webpage delivery data corresponding to the acquisition request event carrying the connection identification information to the server. According to a third aspect of the present invention, there is provided a data processing method applied to a server, including:
analyzing webpage delivery data reported by at least one webpage client to acquire first connection identification information corresponding to each webpage delivery data;
analyzing application delivery data reported by at least one application client to acquire second connection identification information corresponding to each application delivery data;
and performing association processing on target webpage delivery data and target application delivery data which are matched with the first connection identification information and the second connection identification information in each webpage delivery data and each application delivery data to obtain a data processing result.
Optionally, the method further comprises:
determining a current pull-up result of the application client pulled up by the webpage client based on the data processing result;
and if the relation between the current pull-up result and the historical pull-up result accords with a preset relation, generating alarm prompt information.
According to a fourth aspect of the present invention, there is provided a data processing system comprising at least one terminal and a server; the terminal is provided with a webpage client and an application client, and comprises:
the terminal is used for monitoring the pull-up event of the application client of the webpage by using the webpage client, reporting webpage delivery data corresponding to the pull-up event to the server, and acquiring first connection identification information in the webpage delivery data;
the terminal is used for responding to the pull-up event and transmitting the first connection identification information to the application client by utilizing the webpage client; and starting the application client;
the terminal is used for reporting the application delivery data carrying the first connection identification information to the server by using the application client after the application client is started;
the server is used for analyzing webpage delivery data reported by at least one webpage client and acquiring second connection identification information corresponding to each webpage delivery data; analyzing application delivery data reported by at least one application client to acquire third connection identification information corresponding to each application delivery data; and performing association processing on the target webpage delivery data and the target application delivery data matched with the second connection identification information and the third connection identification information to obtain a data processing result.
According to a fifth aspect of the present invention, there is provided a data processing apparatus configured to a terminal, the terminal being installed with a web client and an application client, the apparatus comprising:
a connection identifier obtaining module, configured to monitor, by using the web client, a pull-up event of the application client on a web page, report, to the server, web delivery data corresponding to the pull-up event, and obtain connection identifier information in the web delivery data;
the connection identifier transmission module is used for responding to the pull-up event, transmitting the connection identifier information to the application client by using the webpage client and starting the application client;
and the data reporting processing module is used for reporting the application delivery data carrying the connection identification information to a server by using the application client after the application client is started, so that the server performs association processing on the webpage delivery data and the application delivery data carrying the matched connection identification information, and a data processing result is obtained.
According to a sixth aspect of the present invention, there is provided a data processing apparatus, which is arranged in a server, comprising:
the first data analysis module is used for analyzing webpage delivery data reported by at least one webpage client and acquiring first connection identification information corresponding to each webpage delivery data;
the second data analysis module is used for analyzing the application delivery data reported by at least one application client to acquire second connection identification information corresponding to each application delivery data;
and the processing result acquisition module is used for performing association processing on target webpage delivery data and target application delivery data which are matched with the first connection identification information and the second connection identification information in each webpage delivery data and each application delivery data to acquire a data processing result.
According to a seventh aspect of the present invention, there is provided a computer-readable storage medium storing a computer program for executing the above-described data processing method.
According to an eighth aspect of the present invention, there is provided an electronic apparatus comprising:
a processor;
a memory for storing the processor-executable instructions;
the processor is used for reading the executable instruction from the memory and executing the instruction to realize the data processing method.
Compared with the prior art, the data processing method, the data processing device, the computer readable storage medium and the electronic equipment provided by the invention at least have the following beneficial effects:
according to the technical scheme, when a webpage client installed on a terminal monitors a pull-up event of an application client of a webpage, webpage delivery data corresponding to the pull-up event are reported to a server, and first connection identification information in the webpage delivery data corresponding to the pull-up event is acquired; responding to the pull-up event, the webpage client transmits first connection identification information corresponding to the pull-up event to the application client, and starts the application client at the terminal; and then when the application client side reports data to the server after the application client side is started, reporting the application delivery data carrying the first connection identification information to the server. Because at least one terminal exists, and each terminal is provided with the webpage client and the application client, the server can receive webpage delivery data reported by at least one webpage client and application delivery data reported by at least one application client. The server analyzes the webpage delivery data reported by at least one webpage client and acquires second connection identification information corresponding to each webpage delivery data; analyzing the application delivery data reported by at least one application client to obtain third connection identification information corresponding to each application delivery data; and matching the second connection identification information with the third connection identification information, and performing association processing on target webpage delivery data and target application delivery data which are matched with the second connection identification information and the third connection identification information in each webpage delivery data and each application delivery data to acquire a data processing result. Therefore, the operation behavior of the user from the webpage client to the application client can be tracked, the multi-dimensional data of the user from the webpage client to the application client can be obtained, the follow-up determination of the data analysis results of fine dimensions such as the success rate of the pull-up event and the like is facilitated, and the reported data obtained by the server can be effectively used for optimizing the function of the webpage client for pulling up the application client.
Drawings
In order to more clearly illustrate the technical solution of the present invention, the drawings needed to be used in the description of the present invention will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without inventive labor.
FIG. 1 is a flow chart diagram of a data processing method provided by an exemplary embodiment of the invention;
FIG. 2 is a first flowchart illustrating a further data processing method according to an exemplary embodiment of the present invention;
FIG. 3 is a second flowchart illustrating a further data processing method according to an exemplary embodiment of the present invention;
FIG. 4 is a third flowchart illustrating a further data processing method according to an exemplary embodiment of the present invention;
FIG. 5 is a first flowchart illustrating another data processing method according to an exemplary embodiment of the present invention;
FIG. 6 is a second flowchart illustrating another data processing method according to an exemplary embodiment of the present invention;
fig. 7 is a schematic structural diagram of a data processing apparatus according to an exemplary embodiment of the present invention;
FIG. 8 is a block diagram of yet another data processing apparatus according to an exemplary embodiment of the present invention;
FIG. 9 is a block diagram of another data processing apparatus according to an exemplary embodiment of the present invention;
fig. 10 is a block diagram of an electronic device provided in an exemplary embodiment of the invention.
Detailed Description
The technical solutions in the present invention will be described clearly and completely with reference to the accompanying drawings, and it should be understood that the described embodiments are some, but not all embodiments of the present invention. All other embodiments, which can be obtained by a person skilled in the art without any inventive step based on the embodiments of the present invention, belong to the protection scope of the present embodiments.
Exemplary method
FIG. 1 is a flowchart of a data processing method applied to a data processing system including at least one terminal and a server according to an exemplary embodiment of the present invention; the terminal is provided with a webpage client and an application client; the method comprises at least the following steps:
In an embodiment, the web client is a browser application installed in the terminal, and can browse web pages provided by other operators in the network client, and the application client is a video application installed in the terminal and corresponds to a video operator. That is, if a user wants to watch the resources provided by the video operator at the terminal, there are two ways: the first method is as follows: viewing through a webpage client; the second method comprises the following steps: viewed through the application client. The better viewing effect can be obtained through the application client, so that a pull-up event for pulling up the application client through the webpage client exists, and the pull-up event refers to an event generated by clicking a link of the pull-up application client on a webpage. For example, a user operates a web page (H5 page) of a web client, clicks an open APP button, and triggers an application client pull-up event.
Further, in order to obtain various operation behaviors of a user at the web page client, when the user has the operation behaviors at the web page client, the web page client reports data to the server, wherein the operation behaviors comprise a pull-up operation behavior for triggering a pull-up event, so that after the pull-up event exists, the web page client reports web page delivery data corresponding to the pull-up event to the server, first connection identification information exists in the web page delivery data, and the first connection identification information and the web page delivery data corresponding to the pull-up event have a corresponding relation. Specifically, the connection identification information corresponding to different pull-up events is different.
The terminal mentioned in this embodiment includes, but is not limited to, an electronic device such as a smart phone, a desktop computer, a tablet computer, a notebook computer, a digital assistant, an Augmented Reality (AR)/Virtual Reality (VR) device, and the like. And the server provides background service for the application client. Specifically, the server may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a CDN (Content Delivery Network), a big data and artificial intelligence platform, and the like.
It should be noted that, in this step, the determining order of the web page delivery data and the first connection identification information in the web page delivery data is not specifically limited, and the web page delivery data may be determined first, and then the first connection identification information is extracted; or determining the components in the webpage delivery data, wherein one component is the first connection identification information, and then forming the webpage delivery data.
In an embodiment, after monitoring the pull-up event, as a response to the pull-up event, the web client transmits the first connection identification information in the web delivery data corresponding to the acquired pull-up event to the application client, so that the application client acquires the first connection identification information, provides a precondition for a subsequent application client to use the first connection identification information, and further starts the application client.
And step 13, after the application client is started, the application client reports the application delivery data carrying the first connection identification information to a server.
In an embodiment, in order to obtain various operation behaviors of a user at an application client, when the user has an operation behavior at the application client, the application client reports data to a server, where the operation behavior includes, but is not limited to, a start operation behavior of starting the application client, that is, after the application client is started, the application client reports data to the server.
In an embodiment, the server corresponds to at least one terminal, and the web client and the application client of each terminal may report data, so that the server receives web delivery data reported by at least one web client and application delivery data reported by at least one application client. The server analyzes the received webpage delivery data to obtain second connection identification information corresponding to each webpage delivery data; the server analyzes the received application delivery data, third connection identification information corresponding to each application delivery data is obtained, second connection identification information corresponding to the network delivery data and third connection identification information corresponding to the application delivery data are matched, target webpage delivery data and target application delivery data, matched with the second connection information and the third connection information, are determined in each webpage delivery data and each application delivery data, and the server associates the target webpage delivery data and the target application delivery data to obtain a data processing result.
For example, the server receives webpage delivery data a, webpage delivery data B, webpage delivery data C, application delivery data a, application delivery data B and application delivery data C, the server parses the received data, determines that second connection identification information corresponding to the webpage delivery data a is 1, second connection identification information corresponding to the webpage delivery data B is 2, second connection identification information corresponding to the webpage delivery data C is 3, third connection identification information corresponding to the application delivery data a is 4, third connection identification information corresponding to the application delivery data B is 1 and third connection identification information corresponding to the application delivery data C is 3, matches the determined second connection identification information with the determined third connection identification information, determines that the second connection identification information corresponding to the webpage delivery data a matches the third connection identification information corresponding to the application delivery data B, and both are 1, associates the webpage delivery data a with the application delivery data B, and obtains a data processing result; and matching the second connection identification information corresponding to the webpage delivery data C with the third connection identification information corresponding to the application delivery data C, wherein the second connection identification information is 3, and performing association processing on the webpage delivery data C and the application delivery data C to obtain a data processing result.
In the embodiment, when the webpage client installed on the terminal monitors the pull-up event of the application client of the webpage, the webpage delivery data corresponding to the pull-up event is reported to the server, and the first connection identification information in the webpage delivery data corresponding to the pull-up event is obtained; responding to the pull-up event, the webpage client transmits first connection identification information corresponding to the pull-up event to the application client, and the terminal starts the application client; and then when the application client side reports data to the server after the application client side is started, reporting the application delivery data carrying the first connection identification information to the server. The server analyzes the webpage delivery data reported by at least one webpage client and acquires second connection identification information corresponding to each webpage delivery data; analyzing the application delivery data reported by at least one application client to obtain third connection identification information corresponding to each application delivery data; and matching the second connection identification information with the third connection identification information, and performing association processing on target webpage delivery data and target application delivery data which are matched with the second connection identification information and the third connection identification information in each webpage delivery data and each application delivery data to acquire a data processing result. Therefore, the operation behavior of the user from the webpage client to the application client can be tracked, the multi-dimensional data of the user from the webpage client to the application client can be obtained, the follow-up determination of the data analysis results of fine dimensions such as the success rate of the pull-up event and the like is facilitated, and the reported data obtained by the server can be effectively used for optimizing the function of the webpage client for pulling up the application client.
Fig. 2 is a schematic flowchart of a data processing method according to an exemplary embodiment of the present invention, applied to a terminal, where the terminal is installed with a web client and an application client; the method comprises at least the following steps:
and step 23, after the application client is started, the application client reports the application delivery data carrying the connection identification information to the server, so that the server associates the webpage delivery data carrying the matched connection identification information with the application delivery data, and obtains a data processing result.
In the embodiment, when the webpage client installed on the terminal monitors the pull-up event of the application client of the webpage, the webpage delivery data corresponding to the pull-up event is reported to the server, and the connection identification information in the webpage delivery data corresponding to the pull-up event is obtained; responding to the pull-up event, the webpage client transmits the connection identification information corresponding to the pull-up event to the application client, and the terminal starts the application client; and then when the application client side reports data to the server after the application client side is started, reporting the application delivery data carrying the connection identification information to the server. The server analyzes webpage delivery data reported by at least one webpage client and acquires connection identification information corresponding to each webpage delivery data; analyzing application delivery data reported by at least one application client to acquire connection identification information corresponding to each application delivery data; and performing association processing on the webpage delivery data and the application delivery data matched with the connection identification information to obtain a data processing result. In the technical scheme provided by the invention, the incidence relation is established between the webpage delivery data corresponding to the pull-up event reported by the webpage client and the application delivery data reported by the application client through the connection identification information, so that the operation behavior of a user from the webpage client to the application client can be tracked, the multi-dimensional data from the webpage client to the application client can be obtained, the follow-up determination of the data analysis result of fine dimensions such as the success rate of the pull-up event and the like is facilitated, and the reported data obtained by the server can be effectively used for optimizing the function of the pull-up application client of the webpage client.
As shown in fig. 3, in an exemplary embodiment of the present invention, the monitoring, by the web client, of the application client pull event of the web page in step 21, reporting the web delivery data corresponding to the pull event to the server, and acquiring connection identifier information in the web delivery data corresponding to the pull event includes:
In an embodiment, the preset delivery specification is a preset specification for data reporting, a key field is set in the preset delivery specification, and when the web client monitors a pull-up event of the application client, a value of the key field corresponding to the pull-up event is obtained to obtain key field information. The method comprises the steps that a key field determined by a preset delivery specification contains a connection identifier, so that the determined key field information contains connection identifier information, each piece of key field information forms webpage delivery data corresponding to a pull-up event, and the obtained key field information is the connection identifier information in the webpage delivery data.
In one possible implementation, the key fields include a connection identification field and at least one of a browser type field, a video type field, a channel classification field, and a video address field.
When the key field comprises a browser type field, at the moment, webpage delivery data reported by the webpage client at least comprise connection identification information and browser type information, so that after the server acquires the webpage delivery data, data analysis results of fine dimensions such as pull-up rates, pull-up success rates and the like of different browser types to the application client can be acquired according to subsequently received application delivery data, and when the pull-up success rate of a certain browser is lower than a set value, a solution can be taken in time to reduce the influence on a user. Specifically, the obtaining of the browser type information corresponding to the pull-up event includes analyzing a User Agent (UA) displaying the web page, obtaining an enumeration value corresponding to the browser, and determining the browser type information according to the enumeration value of the browser.
When the key fields comprise video type fields, at the moment, webpage delivery data reported by a webpage client at least comprise connection identification information and video type information, so that after the webpage delivery data are obtained by a server, distribution data of user pull-up behaviors caused by different video types and data analysis results of fine dimensions such as pull-up success rates of different video types can be obtained according to subsequently received application delivery data, when the pull-up success rate of a certain video type is lower than a set value, a solution can be taken in time, and the influence on a user is reduced. Specifically, the video type field is used to identify different videos, and the content of the field includes a source class, an episode class, a movie, a short video, and the like.
When the key fields comprise channel classification fields, the webpage delivery data reported by the webpage client at the moment at least comprise connection identification information and channel classification information, so that after the webpage delivery data are obtained by the server, data distribution data of user pull-up behaviors caused by different channel classifications and data analysis results of fine dimensions such as pull-up success rates of different channel classifications can be obtained according to subsequently received application delivery data, when the pull-up success rate of a certain channel classification is lower than a set value, a solution can be timely taken, and the influence on the user is reduced. In particular, the channel category field is used to identify different pull-up channels, such as a play page pull-down, a home pull button, and the like.
When the key fields comprise video address fields, the webpage delivery data reported by the webpage client at the moment at least comprise connection identification information and video address information, so that after the server acquires the webpage delivery data, the server can acquire data analysis results with fine dimensionalities such as pull-up success rates of different video addresses according to subsequently received application delivery data, and when a certain video address has a problem, the server can take solution measures in time to reduce the influence on a user. Specifically, the video address field is used for representing the identification of the video playing page.
Specifically, the key fields may be a browser type field and a connection identification field; or a video type field and a connection identification field; or a channel classification field and a connection identification field; or a video address field and a connection identification field; or a browser type field, a video type field, a channel classification field, a video address field, and a connection identification field. It should be noted that, in this embodiment, specific number and content of the key fields are not specifically limited, and a user may set the key fields according to actual data processing requirements.
In another possible implementation, the key field includes an overall field composed of at least one of a browser type, a video type, a channel classification, and a video address, and the connection identifier. At least one of the browser type, the video type, the channel classification and the video address and the connection identifier can be combined into an integral field due to the existence of the application scene with limited fields. Specifically, the segmentation may be performed using "|". For example, there is an overall field consisting of browser type | connection id in the key field; or an integral field consisting of video type | connection identification; or an integral field consisting of channel classification | connection identifications; or an integral field consisting of video address | connection identification; or an overall field consisting of a browser type | video type | channel classification | video address | connection identification. It should be noted that the key field may include other fields besides the above-mentioned whole field, and the user may set the other fields according to actual requirements. If the user needs to add a new key field, further setting can be performed in the existing whole field, for example, a is set as partial content of the whole field by adding "| a".
In an embodiment, after the key field information corresponding to each key field in the preset delivery specification is acquired, each key field information constitutes webpage delivery data and is reported to the server, so that the server receives the webpage delivery data and knows the operation behavior of the user at the webpage client.
In a possible implementation manner, a uniform preset delivery specification is set at a web page client and an application client, and after a pull-up event exists, the web page client transmits key field information of the preset delivery specification to the application client, so that the application client acquires the key field information and carries the key field information when reporting data subsequently, wherein the key field information comprises connection identification information.
In the embodiment, when the preset delivery specification is set, the set key field contains the connection identifier, so that a precondition is provided for establishing an association relationship between the webpage delivery data and the application delivery data, and possibility is provided for meeting user requirements.
As shown in fig. 4, in an exemplary embodiment of the present invention, before the step of obtaining the key field information corresponding to the pull-up event, the method further includes:
In an embodiment, the target object is a certain page element displayed on a web page, a user clicks the target object to enter the web page corresponding to the target object, a pull-up button is clicked on the web page corresponding to the target object, and a pull-up event is triggered, that is, the pull-up event at this time is not triggered by the first pull-up button, and other events, that is, an acquisition request event of the target object, exist before the pull-up event. In this embodiment, after the web client monitors an acquisition request event of a web page for a target object, connection identification information corresponding to the acquisition request event is generated, and one acquisition request event corresponds to one connection identification information. After the user acquires the request, subsequent operation behaviors, such as a playing operation behavior and a pulling operation behavior, often exist, so that in order to ensure that the continuous user operation behaviors are acquired, the same connection identification information is used for the webpage delivery data corresponding to the acquired request event and the webpage delivery data corresponding to the subsequent operation behaviors. It should be noted that, the subsequent operation behavior corresponding to the obtaining request event and the termination condition of the obtaining request event may be predetermined, for example, the received return instruction or the quit instruction is taken as the termination condition of the subsequent operation behavior, and if the return instruction is not received, a series of operation behaviors after the obtaining request event are all the subsequent operation behaviors.
And step 25, the webpage client reports the webpage delivery data corresponding to the acquisition request event carrying the connection identification information to the server.
In an embodiment, the request operation behavior of the user for the target object also needs to report data to the server, so that the web page delivery data corresponding to the acquisition request event is determined, and the web page delivery data corresponding to the acquisition request event is reported to the server and carries the connection identification information in the web page delivery data.
Specifically, the key field information corresponding to the acquisition request event is acquired according to the key field determined by the preset delivery specification, wherein the key field information contains connection identification information, and the webpage delivery data composed of the key field information corresponding to the acquisition request event is reported to the server. And reporting different operation behaviors of the user at the webpage client to the server in sequence according to the same connection identification information, so that the server performs correlation processing on webpage delivery data carrying the same connection identification information to acquire continuous operation data of the user at the webpage client. After the connection identification information is transmitted to the application client, the application client further reports the application delivery data carrying the same connection identification information to the server, wherein after the application client is started, the operation behaviors needing data reporting include, but are not limited to, a start behavior, a play behavior and the like. Therefore, a series of continuous operation data from the webpage client to the application client of the user can be obtained by using the connection identification information, and the requirement of server multi-dimensional data analysis is met.
In one possible application scenario, multiple videos are displayed on an H5 page, including video a, video B, video C, and so on. The user clicks the video A on the H5 page to request to enter the webpage of the video A, wherein the video A is a target object, the request event is triggered by clicking the video A, and the webpage of the video A can be a playing page of the video A directly or an introduction page of the video A. The request operation behavior of the user clicking the video A needs to report data to the server, so that connection identification information corresponding to the acquisition request event is generated first, and the acquisition request event and the connection identification information have a one-to-one correspondence relationship. Determining key field information corresponding to the acquisition request event according to key fields determined by preset delivery specifications, wherein the key field information comprises connection identification information, reporting webpage delivery data consisting of the key field information corresponding to the acquisition request event to a server, and receiving the webpage delivery data corresponding to the acquisition request event by the server.
The method comprises the steps that a user clicks an APP opening button on a webpage of a target object, namely, an application client pull-up event is triggered, key field information corresponding to the pull-up event is obtained according to a key field determined by a preset delivery specification, the obtained connection identification information is the same as the connection identification information corresponding to an obtaining request event, webpage delivery data consisting of the key field information corresponding to the pull-up event are reported to a server, the server receives the webpage delivery data corresponding to the pull-up event, and continuous operation behaviors of the user at the webpage client are obtained because the connection identification information carried by the webpage delivery data corresponding to the pull-up event is the same as the connection identification information carried by the webpage delivery data corresponding to the obtaining request event received earlier.
Responding to a pull-up event, transmitting connection identification information to an application client, starting the application client, acquiring key field information corresponding to the start-up event according to a key field determined by a preset delivery specification after the application client is started, reporting application delivery data consisting of the key field information corresponding to the start-up event to a server, and receiving the application delivery data corresponding to the start-up event by the server. And the server performs correlation processing on the webpage delivery data corresponding to the acquired request event, the webpage delivery data corresponding to the pull-up event and the application delivery data corresponding to the start event based on the connection identification information to acquire the multi-dimensional data. For example, the success rate of playing the video a by the browser a pulling up the application client is obtained.
After the application client is started, the application client plays the video A, a play event is triggered, the application client reports application delivery data corresponding to the play event carrying the connection identification information to the server, and the server receives the application delivery data corresponding to the play event. The server performs correlation processing on the webpage delivery data corresponding to the acquired request event, the webpage delivery data corresponding to the pull-up event, the application delivery data corresponding to the start event and the application delivery data corresponding to the play event based on the connection identification information, performs tracking management on continuous operation behaviors of the user by using the connection identification information, and acquires multi-dimensional data of the user from the webpage client to the application client.
It should be noted that, when the user clicks the pull-up event triggered by the home page pull-up button, because there is no previous acquisition request event for the target object, the connection identification information corresponding to the pull-up event is acquired at this time, that is, the connection identification information with uniqueness is generated for the pull-up event, and is transmitted to the application client.
In the above embodiment, the connection identification information corresponding to the acquisition request event of the target object is generated, and the same connection identification information is used in the subsequent operation behavior of the acquisition request event to acquire the continuous operation behavior of the user, so that the requirement of server multi-dimensional data analysis is met.
Fig. 5 is a flowchart of a data processing method according to an exemplary embodiment of the present invention, which is applied to a server and includes at least the following steps:
and step 33, performing association processing on target webpage delivery data and target application delivery data, which are matched with the first connection identification information and the second connection identification information, in each webpage delivery data and each application delivery data, and acquiring a data processing result.
In the above embodiment, the server parses the webpage delivery data reported by each webpage client, obtains first connection identification information corresponding to each webpage delivery data, parses the application delivery data reported by each application client, obtains second connection identification information corresponding to each application delivery data, and associates the target webpage delivery data and the target application delivery data carrying the same connection identification information if the first connection identification information matches the second connection identification information, that is, the content of the first connection identification information is the same as that of the second connection identification information, to obtain a data processing result, thereby implementing association between the reported data of the webpage client and the reported data of the application client, and satisfying the requirement of data multidimensional analysis.
As shown in fig. 6, in an exemplary embodiment of the present invention, the method further includes:
and step 35, if the relationship between the current pull-up result and the historical pull-up result conforms to a preset relationship, generating alarm prompt information.
In the above embodiment, after the data processing data is obtained, the current pull-up result of the web client pull-up application client is further obtained according to the data processing data, and if the relationship between the current pull-up result and the historical pull-up result conforms to the preset relationship, an alarm prompt message is generated. The preset relationship is a preset rule used for identifying that the deviation between the current pulling-up result and the historical pulling-up result is large, for example, when the absolute value of the difference between the current pulling-up result and the historical pulling-up result is larger than a set value, or the ratio of the current pulling-up result to the historical pulling-up result is larger than a set upper limit value or smaller than a set lower limit value, it is proved that the webpage client pulls up the application client possibly has a problem, and alarm prompt information is generated to remind relevant workers to process in time.
Exemplary devices
Based on the same conception as the method embodiment, the embodiment of the invention also provides a data processing system.
FIG. 7 is a block diagram of a data processing system including at least one terminal 71 and a server 72, according to an exemplary embodiment of the present invention; the terminal 71 is provided with a webpage client and an application client;
the terminal 71 is configured to monitor a pull-up event of the application client of the web page by using the web client, report web delivery data corresponding to the pull-up event to the server 72, and acquire first connection identification information in the web delivery data;
the terminal 71, configured to transmit the first connection identification information to the application client by using the web client in response to the pull event; and starting the application client;
the terminal 71 is configured to report, by using the application client, the application delivery data carrying the first connection identification information to the server 72 after the application client is started;
the server 72 is configured to analyze the webpage delivery data reported by at least one webpage client, and acquire second connection identification information corresponding to each webpage delivery data; analyzing the application delivery data reported by at least one application client to acquire third connection identification information corresponding to each application delivery data; and performing association processing on the target webpage delivery data and the target application delivery data matched with the second connection identification information and the third connection identification information to obtain a data processing result.
Fig. 8 is a schematic structural diagram of a data processing apparatus according to an exemplary embodiment of the present invention, where the data processing apparatus is configured in a terminal, and the terminal is installed with a web client and an application client, and the apparatus includes:
a connection identifier obtaining module 81, configured to monitor a pull-up event of the application client of the web page by using the web client, report web delivery data corresponding to the pull-up event to the server, and obtain connection identifier information in the web delivery data;
a connection identifier delivery module 82 configured to deliver the connection identifier information to the application client using the web client in response to the pull event; starting the application client by using a terminal;
and a data reporting processing module 83, configured to report, by using the application client, the application delivery data carrying the connection identifier information to a server after the application client is started, so that the server performs association processing on the webpage delivery data and the application delivery data carrying the matching connection identifier information, and obtains a data processing result.
In an exemplary embodiment of the present invention, the connection identifier obtaining module is configured to obtain, by using a key field determined by the web client according to a preset delivery specification, key field information corresponding to the pull-up event, where the key field information includes connection identifier information; and reporting the webpage delivery data consisting of the key field information corresponding to the pull-up event to a server by using the webpage client.
In an exemplary embodiment of the present invention, the key fields include a browser type field, a video type field, at least one of a channel classification field and a video address field, and a connection identification field.
In an exemplary embodiment of the present invention, the key field includes an overall field composed of at least one of a browser type, a video type, a channel classification, and a video address, and the connection identification.
In an exemplary embodiment of the present invention, the data processing apparatus further includes:
a connection identifier generating module, configured to monitor, by using the web client, an acquisition request event of the web page for a target object, and generate the connection identifier information corresponding to the request event; and the web page client is further used for reporting the web page delivery data corresponding to the acquisition request event carrying the connection identification information to the server.
Fig. 9 is a schematic structural diagram of a data processing apparatus according to an exemplary embodiment of the present invention, where the data processing apparatus is configured on a server, and includes:
the first data analysis module 91 is configured to analyze webpage delivery data reported by at least one webpage client, and acquire first connection identification information corresponding to each webpage delivery data;
the second data analysis module 92 is configured to analyze application delivery data reported by at least one application client, and obtain second connection identification information corresponding to each application delivery data;
a processing result obtaining module 93, configured to perform association processing on the target webpage delivery data and the target application delivery data that are in match with the first connection identifier information and the second connection identifier information in each webpage delivery data and each application delivery data, so as to obtain a data processing result.
In an exemplary embodiment of the invention, the apparatus further comprises: the prompt information generation module is used for determining the current pull-up result of the application client pulled up by the webpage client based on the data processing result; and if the relation between the current pull-up result and the historical pull-up result accords with a preset relation, generating alarm prompt information.
Exemplary electronic device
FIG. 10 illustrates a block diagram of an electronic device in accordance with an embodiment of the present invention.
As shown in fig. 10, the electronic device 100 includes one or more processors 101 and memory 102.
The processor 101 may be a Central Processing Unit (CPU) or other form of processing unit having data processing capabilities and/or instruction execution capabilities, and may control other components in the electronic device 100 to perform desired functions.
Memory 102 may include one or more computer program products that may include various forms of computer-readable storage media, such as volatile memory and/or non-volatile memory. The volatile memory may include, for example, random Access Memory (RAM), cache memory (cache), and/or the like. The non-volatile memory may include, for example, read Only Memory (ROM), hard disk, flash memory, etc. On which one or more computer program instructions may be stored that may be executed by the processor 101 to implement the data processing methods of the various embodiments of the invention described above and/or other desired functions.
In one example, the electronic device 100 may further include: an input device 103 and an output device 104, which are interconnected by a bus system and/or other form of connection mechanism (not shown).
Of course, for simplicity, only some of the components of the electronic device 100 relevant to the present invention are shown in fig. 10, and components such as buses, input/output interfaces, and the like are omitted. In addition, electronic device 100 may include any other suitable components depending on the particular application.
Exemplary computer program product and computer-readable storage Medium
Sixth aspect, in addition to the above-described methods and apparatus, embodiments of the present invention may also be a computer program product comprising computer program instructions which, when executed by a processor, cause the processor to perform the steps in the data processing method according to various embodiments of the present invention described in the "exemplary methods" section of this specification above.
The computer program product may write program code for carrying out operations for embodiments of the present invention in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server.
Furthermore, embodiments of the present invention may also be a computer readable storage medium having stored thereon computer program instructions which, when executed by a processor, cause the processor to perform steps in a data processing method according to various embodiments of the present invention described in the "exemplary methods" section above of this specification.
The computer-readable storage medium may take any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may include, for example, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The basic principles of the present invention have been described above with reference to specific embodiments, but it should be noted that the advantages, effects, etc. mentioned in the present invention are only examples and are not limiting, and the advantages, effects, etc. must not be considered to be possessed by various embodiments of the present invention. Furthermore, the foregoing detailed description of the invention is provided for the purpose of illustration and understanding only, and is not intended to be limiting, since the invention will be described in any way as it would be understood by one skilled in the art.
The block diagrams of devices, apparatuses, systems involved in the present invention are only given as illustrative examples and are not intended to require or imply that the connections, arrangements, configurations, etc. must be made in the manner shown in the block diagrams. These devices, apparatuses, devices, systems may be connected, arranged, configured in any manner, as will be appreciated by those skilled in the art. Words such as "including," "comprising," "having," and the like are open-ended words that mean "including, but not limited to," and are used interchangeably herein. The words "or" and "as used herein mean, and are used interchangeably with, the word" and/or, "unless the context clearly dictates otherwise. The word "such as" is used herein to mean, and is used interchangeably with, the phrase "such as but not limited to".
It should also be noted that in the apparatus, devices and methods of the present invention, the components or steps may be broken down and/or re-combined. These decompositions and/or recombinations are to be regarded as equivalents of the present invention.
The previous description of the inventive aspects is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these aspects will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other aspects without departing from the scope of the invention. Thus, the present invention is not intended to be limited to the aspects shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
The foregoing description has been presented for purposes of illustration and description. Furthermore, this description is not intended to limit embodiments of the invention to the form disclosed herein. While a number of example aspects and embodiments have been discussed above, those of skill in the art will recognize certain variations, modifications, alterations, additions and sub-combinations thereof.
Claims (12)
1. A data processing method is applied to a data processing system, wherein the data processing system comprises at least one terminal and a server; the terminal is provided with a webpage client and an application client; the method comprises the following steps:
the webpage client monitors a pull-up event of the application client of a webpage, reports webpage delivery data corresponding to the pull-up event to the server, and acquires first connection identification information in the webpage delivery data;
in response to the pull event, the web client passing the first connection identification information to the application client; the terminal starts the application client;
after the application client is started, the application client reports the application delivery data carrying the first connection identification information to the server;
the server analyzes webpage delivery data reported by at least one webpage client to acquire second connection identification information corresponding to each webpage delivery data; analyzing application delivery data reported by at least one application client to acquire third connection identification information corresponding to each application delivery data; and performing association processing on the target webpage delivery data and the target application delivery data matched with the second connection identification information and the third connection identification information to obtain a data processing result.
2. A data processing method is applied to a terminal, and is characterized in that the terminal is provided with a webpage client and an application client, and the method comprises the following steps:
the webpage client monitors the pull-up event of the application client of the webpage, reports webpage delivery data corresponding to the pull-up event to the server, and acquires connection identification information in the webpage delivery data;
in response to the pull event, the web client communicating the connection identification information to the application client; the terminal starts the application client;
after the application client is started, the application client reports the application delivery data carrying the connection identification information to the server, so that the server performs association processing on the webpage delivery data carrying the matched connection identification information and the application delivery data, and a data processing result is obtained.
3. The method of claim 1, wherein the obtaining of the connection identification information in the webpage delivery data comprises:
and acquiring each piece of key field information corresponding to the pull-up event according to key fields determined by preset delivery specifications, wherein the key field information contains the connection identification information, and the webpage delivery data consists of each piece of key field information.
4. The method of claim 3, wherein the key fields comprise a connection identification field and at least one of a browser type field, a video type field, a channel classification field, and a video address field;
or, the key field comprises an overall field composed of at least one of a browser type, a video type, a channel classification and a video address and the connection identifier.
5. The method according to claim 3, wherein before the step of obtaining the key field information corresponding to the pull-up event, the method further comprises:
the webpage client monitors an acquisition request event of the webpage aiming at a target object, and generates the connection identification information corresponding to the acquisition request event;
and the webpage client reports the webpage delivery data corresponding to the acquisition request event carrying the connection identification information to the server.
6. A data processing method is applied to a server and is characterized by comprising the following steps:
analyzing webpage delivery data reported by at least one webpage client to acquire first connection identification information corresponding to each webpage delivery data;
analyzing application delivery data reported by at least one application client to acquire second connection identification information corresponding to each application delivery data;
and performing association processing on target webpage delivery data and target application delivery data which are matched with the first connection identification information and the second connection identification information in each webpage delivery data and each application delivery data to obtain a data processing result.
7. The method of claim 6, further comprising:
determining a current pull-up result of the application client pulled up by the webpage client based on the data processing result;
and if the relation between the current pull-up result and the historical pull-up result accords with a preset relation, generating alarm prompt information.
8. A data processing system, characterized in that the data processing system comprises at least one terminal and a server; the terminal is provided with a webpage client and an application client;
the terminal is used for monitoring the pull-up event of the application client of the webpage by using the webpage client, reporting webpage delivery data corresponding to the pull-up event to the server, and acquiring first connection identification information in the webpage delivery data;
the terminal is used for responding to the pull-up event and transmitting the first connection identification information to the application client by utilizing the webpage client; and starting the application client;
the terminal is used for reporting the application delivery data carrying the first connection identification information to the server by using the application client after the application client is started;
the server is used for analyzing webpage delivery data reported by at least one webpage client and acquiring second connection identification information corresponding to each webpage delivery data; analyzing the application delivery data reported by at least one application client to acquire third connection identification information corresponding to each application delivery data; and performing association processing on the target webpage delivery data and the target application delivery data matched with the second connection identification information and the third connection identification information to obtain a data processing result.
9. A data processing apparatus, provided in a terminal, wherein the terminal is installed with a web client and an application client, the apparatus comprising:
a connection identifier obtaining module, configured to monitor a pull-up event of the application client of the web page by using the web client, report web delivery data corresponding to the pull-up event to the server, and obtain connection identifier information in the web delivery data;
a connection identifier transfer module for transferring the connection identifier information to the application client by using the web client in response to the pull event; and starting the application client;
and the data reporting processing module is used for reporting the application delivery data carrying the connection identification information to a server by using the application client after the application client is started, so that the server performs association processing on the webpage delivery data and the application delivery data carrying the matched connection identification information, and a data processing result is obtained.
10. A data processing apparatus configured on a server, comprising:
the first data analysis module is used for analyzing webpage delivery data reported by at least one webpage client and acquiring first connection identification information corresponding to each webpage delivery data;
the second data analysis module is used for analyzing the application delivery data reported by at least one application client to acquire second connection identification information corresponding to each application delivery data;
and the processing result acquisition module is used for performing association processing on target webpage delivery data and target application delivery data which are matched with the first connection identification information and the second connection identification information in each webpage delivery data and each application delivery data to acquire a data processing result.
11. A computer-readable storage medium storing a computer program for executing the data processing method of any one of claims 1 to 7.
12. An electronic device, the electronic device comprising:
a processor;
a memory for storing the processor-executable instructions;
the processor is used for reading the executable instruction from the memory and executing the instruction to realize the data processing method of any one of the claims 1-7.
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