CN106210010A - A kind of move page surface information transmission method and device - Google Patents
A kind of move page surface information transmission method and device Download PDFInfo
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- CN106210010A CN106210010A CN201610514426.8A CN201610514426A CN106210010A CN 106210010 A CN106210010 A CN 106210010A CN 201610514426 A CN201610514426 A CN 201610514426A CN 106210010 A CN106210010 A CN 106210010A
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- user
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/14—Session management
- H04L67/146—Markers for unambiguous identification of a particular session, e.g. session cookie or URL-encoding
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/535—Tracking the activity of the user
Abstract
The invention discloses a kind of move page surface information transmission method, it is included in embedded software development kit in the page;Receiving user and the page is checked operation requests, the corresponding authentication request that sends is to client;If the locally stored subscriber identity information of client, then transfer this subscriber identity information, otherwise distribute only identity identification information for client;Receive the feedback information of client, subscriber identity information or identity identification information described in described record of feedback information, and the browse operation that user is on the page;Generate user according to described feedback information and browse record information.The invention still further relates to the move page surface information transfer device that a kind of employing is corresponding with described move page surface information transmission method.
Description
Technical field
The present invention relates to field of computer technology, particularly to a kind of move page surface information transmission method and device.
Background technology
SDK (foreign language acronym: SDK, foreign language full name: Software Development Kit)
It is typically all some software engineers and sets up application software for specific software kit, software frame, hardware platform, operating system etc.
Time the set of developing instrument.
At present, along with the rise of social media, social information, such as microblogging, Mobile IM has had become as propagation letter
The important channel of breath, especially as from the rise of media, the information issued with individual, can pass through social networks such as article etc.
Heavy propagation arrives the highest propagation degree, and for individual Moral quality card, the propagation (such as advertisement etc.) of Brand all has particularly significant
Meaning.These information present the most in the form of a web page.
For article publisher, therefore it is highly desirable to added up the utilization power of article, such as article quilt by some means
Which type of user clicks on, shares or collect, but the inventors found that: prior art does not has good means
Add up these behaviors, thus cause the significant wastage of media resource.
Summary of the invention
In view of this, it is provided that a kind of move page surface information transmission method that can solve the problem that the problems referred to above and device have in fact must
Want.
The embodiment of the present invention provides a kind of move page surface information transmission method, and described method includes: embed soft in the page
Part development kit;Receiving user and the page is checked operation requests, the corresponding authentication request that sends is to client;If client
Hold locally stored subscriber identity information, then transfer this subscriber identity information, otherwise believe for the identification that client distribution is only
Breath;Receive the feedback information of client, subscriber identity information or identity identification information described in described record of feedback information, Yi Jiyong
Family browse operation on the page;Generate user according to described feedback information and browse record information.
A kind of move page surface information transfer device, including: units of pages, for embedded software developing instrument in the page
Bag;Identity request unit, receives user and the page is checked operation requests, and the corresponding authentication request that sends is to client;Body
Part transfers unit, if for the locally stored subscriber identity information of client, then transferring this subscriber identity information, being otherwise client
Distribute only identity identification information;Feedback unit, for receiving the feedback information of client, described in described record of feedback information
Subscriber identity information or identity identification information, and the browse operation that user is on the page;Browse record unit, for root
Generate user according to described feedback information and browse record information
According to above-mentioned move page surface information transmission method and device, it can be by the exploitation work of embedded software in the page
Tool bag, receives user and the page is checked operation requests, and carry out record by transferring (or server-assignment) subscriber identity information
User browses record information so that the click of the page, share, page turning, the information such as every page of time of staying can be recorded to, thus
Following the trail of and the statistics behavior to the page, making is the media resource utilization that can obtain more efficiently.
Accompanying drawing explanation
For the technical scheme being illustrated more clearly that in the embodiment of the present invention, in embodiment being described below required for make
Accompanying drawing be briefly described, it should be apparent that, below describe in accompanying drawing be only some embodiments of the present invention, for
From the point of view of those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to obtain other according to these accompanying drawings
Accompanying drawing.
Fig. 1 is the configuration diagram of the move page surface information transmission system that first embodiment of the invention provides.
Fig. 2 is the mutual schematic diagram of the move page surface information transmission system of Fig. 1.
Fig. 3 is the flow chart of the move page surface information transmission method that second embodiment of the invention provides.
Fig. 4 is the flow chart of the move page surface information transmission method that third embodiment of the invention provides.
Fig. 5 is the structural representation of the move page surface information delivery server that fourth embodiment of the invention provides.
Detailed description of the invention
First embodiment
Refering to Fig. 1, the configuration diagram of its move page surface information transmission system provided for first embodiment of the invention.Move
Dynamic page info transmission system includes server 10 and client 20, and client 20 can include first client the 21, second visitor
Family end 22 and the 3rd client 23.Server 10 can be general server, and running in it has application program.Wherein, first
Client 21 e.g. runs the intelligent electronic device of Android (Android) operating system, and the second client 22 is e.g. run
The intelligent electronic device of IOS, and the 3rd client 23 e.g. runs the intelligence of Windows Phone operating system
Electronic equipment.
Refering to Fig. 2, it is the mutual schematic diagram of move page surface information transmission system of the present embodiment.Server 10 stores respectively
Class carries the page (webpage) of SDK (hereinafter referred SDK), and server 10 is for receiving user to the page
Check operation requests, and send and be embedded with the page of SDK and authentication request to client.The page can be stored directly in service
In the memorizer that device 10 is built-in, certainly, the page can also be stored in network memory or storage server (such as data base
30) in.
If the locally stored subscriber identity information of client 20, then client 20 is transferred this subscriber identity information and responds use
Family browse operation on the page generates feedback information,
If client 20 this locality does not store subscriber identity information, then server 10 is that client 20 distributes only body
Part identifies Information ID (abbreviation of identification).
Server 10 then receives the feedback information of client, subscriber identity information or body described in described record of feedback information
Part identifies information, and the browse operation that user is on the page.Browse operation such as includes clicking on, shares, page turning, collection
Deng behavior.
Further, server 10 generates user always according to described feedback information and browses record information.Described browse record
Information have recorded the browse operation of user such as include clicking on, share, page turning, the behavior such as collection, it might even be possible to the record page stops
Stay the information such as time, it is not limited to specific embodiment.
Described user browses record information and can be stored in the built-in memorizer of server 10 or data base 30, to make
Used time calls.Such as, when needing the browse operation behavior adding up the same page, can recall browsing by the page
Record information is added up, at this moment, can with the number of clicks of statistical web page, share number of times, collection number of times etc. is joined for user
Examine.
In one embodiment, to a certain page, (such as, theme is that " how wear shoes is just aobvious for women to such as counting user
Graceful ") number of clicks be 500,000 times, sharing number of times is 50,000 times, and collection number of times is 5000 times, it can be seen that this page is corresponding
Article there is higher popularity.
If the number of clicks of a certain page (such as, theme is " which type of hair style is suitable for male ") is by counting user
100000 times, sharing number of times is 5,000,000 times, and collection number of times is 500 times, it can be seen that although article corresponding to this page has higher
Number of clicks (number of subscribers is higher), but due to corresponding share number of times and collection number of times relatively low, it can be seen that this piece
The pouplarity of article is the highest.
Move page surface information transmission system according to the present embodiment, it can be by embedded software developing instrument in the page
Bag, receives user and the page is checked operation requests, and record use by transferring (or server-assignment) subscriber identity information
Family browses record information so that the click of the page, share, page turning, the information such as every page of time of staying can be recorded to, thus chase after
Track and the statistics behavior to the page, making is the media resource utilization that can obtain more efficiently.
Second embodiment
Refering to Fig. 3, the flow chart of its move page surface information transmission method provided for the second embodiment, as it is shown on figure 3, be somebody's turn to do
Method comprises the following steps S101-S105:
Step S101, embedded software development kit in the page.
SDK plug-in unit SDK herein is relevant documentation, example and the instrument of auxiliary development a certain class software
Set.In the present embodiment, the page is checked operation requests for responding user by described SDK, and by transferring (or service
Device distributes) subscriber identity information records user and browses record information so that the click of the page, share, page turning, every page when stopping
Between etc. information can be recorded to.
Step S102, receives user and the page is checked operation requests, and the corresponding authentication request that sends is to client.
When client being clicked on certain link to open certain page, its transmission page load request is to server, by taking
Business device returns and is embedded with the content of pages of SDK to client, sends authentication request to this client simultaneously.
Step S103, if the locally stored subscriber identity information of client, then transfers this subscriber identity information, is otherwise client
The identity identification information that end distribution is only.
If the locally stored subscriber identity information of client, client transfers the user identity letter of local cookie storage
Breath.
If client this locality does not store subscriber identity information, then server is the identification that client distribution is only
Information ID (abbreviation of identification) also generates feedback information.
Step S104, receives the feedback information of client, subscriber identity information or identity described in described record of feedback information
Identification information, and the browse operation that user is on the page.
When the page is operated by user, during as clicked on, share, collecting, SDK runs the function that the page loads automatically, and
Client generates feedback information.Subscriber identity information or identity identification information described in described record of feedback information, and user exists
Browse operation on the described page.Browse operation such as include described click, share, page turning, the behavior such as collection.
Server then receives the feedback information of client.
Step S105, generates user according to described feedback information and browses record information.
Server generates user according to described feedback information and browses record information.The described record information that browses have recorded user
Browse operation such as include clicking on, share, page turning, the behavior such as collection, it might even be possible to the information such as the record page time of staying, and
It is not limited to specific embodiment.
Such as, when needing the browse operation behavior adding up the same page, can recall browsing record by the page
Information is added up, at this moment, can with the number of clicks of statistical web page, share number of times, collection number of times etc. carries out reference for user,
This is not repeating.
Therefore, according to the move page surface information transmission method of the present embodiment, it can be opened by embedded software in the page
Send out tool kit, receive user and the page is checked operation requests, and by transferring (or server-assignment) subscriber identity information
Record user browses record information so that the click of the page, share, page turning, the information such as every page of time of staying can be recorded to,
Thus follow the trail of and the statistics behavior to the page, making is the media resource utilization that can obtain more efficiently.
3rd embodiment
Refering to Fig. 4, the flow chart of its move page surface information transmission method provided for the 3rd embodiment.The side of the present embodiment
Method is similar to the method shown in Fig. 3, and its difference is, before step S102, i.e. checks the page reception user
Before operation requests, also include step 101A:
Step 101A: receive the register of user, is stored in subscriber identity information in local cookie.
In this step, it is assumed that the page is from media open platform, and the register of user includes that user inputs user
In information such as the user name that this media open platform is registered, passwords, even identifying code, these information are the identity letter of user
Breath, but after user inputs these identity informations, it is stored in the cookie that client is local.
It addition, in this example, user accesses the mode of this media open platform, which determines the authentication side of user
Formula, specifically, described method is before receiving user and the page is checked operation requests, and after step 101A, wraps further
Include step 101B: receive the platform access way selected by user.
In the present embodiment, described media open platform access way comprises two kinds, and one is that works (article) access;Its
Two is third-party platform access way.
When described platform access way is works access, then distributed only SDK for client by server every time;When
When described platform access way is third-party platform (such as microblogging etc.), then it is that client is disposably distributed and third party by server
The SDK that platform is corresponding.
Regardless of whether be that works access or third-party platform accesses, described method all allows third-party identification authorization, i.e.
Before receiving user and the page is checked operation requests, described method can farther include: receives user based on third-party body
Part authorizes, to transfer this subscriber identity information.
It addition, in the present embodiment, during the feedback information of described reception client, it uses Asynchronous loading to push mode,
It is the most successful that the SDK monitoring client i.e. run by described client sends described feedback information, and is sending
Postpone certain time monitor client after failure and again send described feedback information.To guarantee that described feedback information can be serviced
Device receives.
4th embodiment
Refering to Fig. 5, the structural representation of its move page surface information transfer device 100 provided for the 4th embodiment.
Described device 100 is configurable to a server in the present embodiment, specifically includes:
Units of pages 11, for embedded software development kit in the page;
Identity request unit 12, receives user and the page is checked operation requests, and the corresponding authentication request that sends is to visitor
Family end;
Identity transfers unit 13, if for the locally stored subscriber identity information of client, then transferring this subscriber identity information,
Otherwise distribute only identity identification information for client;
Feedback unit 14, for receiving the feedback information of client, subscriber identity information described in described record of feedback information
Or identity identification information, and the browse operation that user is on the page;
Browse record unit 15, browse record information for generating user according to described feedback information.
In the present embodiment, the subscriber identity information that described client is locally stored is stored in local cookie.
In the present embodiment, described device 100 farther includes to log in unit 16 and granted unit 17, logs in unit 16 and uses
In before receiving user and the page is checked operation requests, receive the register of user, subscriber identity information is stored in this
In ground cookie.Granted unit 17, for before receiving user and the page is checked operation requests, receives user based on third party
Identification authorization, to transfer this subscriber identity information.
According to above-mentioned move page surface information transfer device 100, it can be by embedded software developing instrument in the page
Bag, receives user and the page is checked operation requests, and record use by transferring (or server-assignment) subscriber identity information
Family browses record information so that the click of the page, share, page turning, the information such as every page of time of staying can be recorded to, thus chase after
Track and the statistics behavior to the page, making is the media resource utilization that can obtain more efficiently.
One of ordinary skill in the art will appreciate that all or part of step realizing above-described embodiment can pass through hardware
Completing, it is also possible to instruct relevant hardware by program and complete, described program can be stored in a kind of computer-readable
In storage medium, storage medium mentioned above can be read only memory, disk or CD etc..
The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all spirit in the present invention and
Within principle, any modification, equivalent substitution and improvement etc. made, should be included within the scope of the present invention.
Claims (9)
1. a move page surface information transmission method, it is characterised in that described method includes:
Embedded software development kit in the page;
Receiving user and the page is checked operation requests, the corresponding authentication request that sends is to client;
If the locally stored subscriber identity information of client, then transfer this subscriber identity information, otherwise only for client distribution
Identity identification information;
Receive the feedback information of client, subscriber identity information or identity identification information described in described record of feedback information, and
User's browse operation on the page;And
Generate user according to described feedback information and browse record information.
2. move page surface information transmission method as claimed in claim 1, it is characterised in that the use that described client is locally stored
Family identity information is stored in local cookie.
3. move page surface information transmission method as claimed in claim 2, it is characterised in that the page is checked receiving user
Before operation requests, described method farther includes: receive the register of user, subscriber identity information is stored in this locality
In cookie.
4. move page surface information transmission method as claimed in claim 1, it is characterised in that described subscriber identity information is from the
Tripartite's platform, and receiving before the page checked operation requests by user, described method farther includes: receive user based on the
The identification authorization of tripartite, to transfer this subscriber identity information.
5. move page surface information transmission method as claimed in claim 1, it is characterised in that the feedback letter of described reception client
During breath, it is the most successful that the SDK monitoring client that described client is run sends described feedback information, and is sending out
Delay certain time monitor client the most afterwards is sent again to send described feedback information.
6. a move page surface information transfer device, it is characterised in that described device includes:
Units of pages, for embedded software development kit in the page;
Identity request unit, receives user and the page is checked operation requests, and the corresponding authentication request that sends is to client;
Identity transfers unit, if for the locally stored subscriber identity information of client, then transferring this subscriber identity information, being otherwise
The identity identification information that client distribution is only;
Feedback unit, for receiving the feedback information of client, subscriber identity information or identity described in described record of feedback information
Identification information, and the browse operation that user is on the page;And
Browse record unit, browse record information for generating user according to described feedback information.
7. move page surface information transfer device as claimed in claim 6, it is characterised in that the use that described client is locally stored
Family identity information is stored in local cookie.
8. move page surface information transfer device as claimed in claim 7, it is characterised in that farther include: log in unit, use
In before receiving user and the page is checked operation requests, receive the register of user, subscriber identity information is stored in this
In ground cookie.
9. move page surface information transfer device as claimed in claim 6, it is characterised in that described subscriber identity information is from the
Tripartite's platform, described device farther includes: granted unit, for, before receiving user and the page is checked operation requests, connecing
User is based on third-party identification authorization, to transfer this subscriber identity information for receipts.
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CN201610514426.8A CN106210010A (en) | 2016-06-30 | 2016-06-30 | A kind of move page surface information transmission method and device |
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CN201610514426.8A CN106210010A (en) | 2016-06-30 | 2016-06-30 | A kind of move page surface information transmission method and device |
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CN108471376A (en) * | 2017-02-23 | 2018-08-31 | 腾讯科技(深圳)有限公司 | Data processing method, apparatus and system |
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CN101848367A (en) * | 2010-05-14 | 2010-09-29 | 武汉宽信科技有限公司 | File-based video live webcasting method |
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Application publication date: 20161207 |