CN108470289A - Virtual objects distribution method and equipment based on electric business shopping platform - Google Patents
Virtual objects distribution method and equipment based on electric business shopping platform Download PDFInfo
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- CN108470289A CN108470289A CN201810212999.4A CN201810212999A CN108470289A CN 108470289 A CN108470289 A CN 108470289A CN 201810212999 A CN201810212999 A CN 201810212999A CN 108470289 A CN108470289 A CN 108470289A
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- 230000000694 effects Effects 0.000 claims abstract description 64
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- 238000004590 computer program Methods 0.000 claims description 4
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- 238000012937 correction Methods 0.000 description 10
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0222—During e-commerce, i.e. online transactions
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
- G06Q30/0224—Discounts or incentives, e.g. coupons or rebates based on user history
-
- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0641—Shopping interfaces
- G06Q30/0643—Graphical representation of items or shoppers
Abstract
The embodiment of the invention discloses a kind of virtual objects distribution methods and equipment based on electric business shopping platform, are related to Internet technical field, can avoid passing through the problem of junk information mass-sends virtual objects.The present invention includes：According to search acquisition of information centre word input by user, the centre word is for indicating user view；Business datum is obtained according to identified centre word, the merchandise news that the centre word is directed toward, the corresponding virtual objects of merchandise news and the business datum are sent to user equipment, wherein, the business datum is associated with page effect, the first presentation layer and the second presentation layer are at least shown on the user equipment, second presentation layer is located on first presentation layer, the first presentation layer described in the region overlay of content is shown in second presentation layer, do not show that the region of content keeps transparent in second presentation layer, according to the page effect virtual objects are shown in second presentation layer.
Description
Technical field
The present invention relates to Internet technical field more particularly to a kind of virtual objects issuers based on electric business shopping platform
Method and equipment.
Background technology
With the development of network technology and popularizing for intelligent terminal, people increasingly get used to using all kinds of nets
Purchase platform is done shopping.And each net purchase platform operation quotient also often designs all kinds of on-line marketing activities, and sent extensively to user
Announcement and discount coupon.
But due to the explosive growth of all kinds of business, the information such as the contact method of user are especially obtained in operator
Afterwards, often the relevant discount coupon of business, cash equivalent red packet etc. are pushed to the mailbox or mobile phone of user, user is caused to receive
Discount coupon, cash equivalent red packet it is excessive, this just becomes a kind of junk information of abnormal type, and user experience is very poor.And it is needed in user
It when using discount coupon, cash equivalent red packet, then needs to find from account again, and is difficult often to find user to buy current commodity institute
Discount coupon, the cash equivalent red packet needed.Not only it had consumed user to do the best the plenty of time, but also has reduced service operation efficiency, eventually reduced
Sales volume causes certain economic loss.
Invention content
The embodiment of the present invention provides a kind of virtual objects distribution method and equipment based on electric business shopping platform, can keep away
The problem of exempting to mass-send virtual objects by junk information.
In order to achieve the above objectives, the embodiment of the present invention adopts the following technical scheme that：
The present embodiment is related to internet arena, specifically a kind of virtual objects distribution method based on electric business shopping platform and
Equipment.So that business datum is associated with page effect, and the first presentation layer and the second presentation layer are at least shown on a user device,
Second presentation layer is located on the first presentation layer, and the first presentation layer of region overlay of content, the second exhibition are shown in the second presentation layer
Show and do not show that the region of content keeps transparent in layer, virtual objects are shown in the second presentation layer according to page effect.
Normally showing that corresponding virtual objects are included also on the second display layer simultaneously by the commodity that retrieve so that
The display layer of virtual objects is covered on shown commodity.It realizes while normal display of commodity, also shows and quotient
The virtual objects such as the corresponding discount coupon of product, cash equivalent red packet.It realizes and shows the commodity together while display of commodity
The virtual objects such as discount coupon, cash equivalent red packet, so as to avoid by junk information mass-send virtual objects the problem of.
Description of the drawings
It to describe the technical solutions in the embodiments of the present invention more clearly, below will be to needed in the embodiment
Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for ability
For the those of ordinary skill of domain, without creative efforts, it can also be obtained according to these attached drawings other attached
Figure.
Fig. 1 is system architecture schematic diagram provided in an embodiment of the present invention；
Fig. 2 is method flow schematic diagram provided in an embodiment of the present invention；
Fig. 3,4,5 are the schematic diagram of specific example provided in an embodiment of the present invention；
Fig. 6,7 for the bandwagon effect in specific example provided in an embodiment of the present invention schematic diagram；
Fig. 8 is another method flow schematic diagram provided in an embodiment of the present invention.
Specific implementation mode
To make those skilled in the art more fully understand technical scheme of the present invention, below in conjunction with the accompanying drawings and specific embodiment party
Present invention is further described in detail for formula.Embodiments of the present invention are described in more detail below, the embodiment is shown
Example is shown in the accompanying drawings, and in which the same or similar labels are throughly indicated same or similar element or has identical or class
Like the element of function.It is exemplary below with reference to the embodiment of attached drawing description, is only used for explaining the present invention, and cannot
It is construed to limitation of the present invention.Those skilled in the art of the present technique are appreciated that unless expressly stated, odd number shape used herein
Formula " one ", "one", " described " and "the" may also comprise plural form.It is to be further understood that the specification of the present invention
The middle wording " comprising " used refers to that there are the feature, integer, step, operation, element and/or component, but it is not excluded that
Other one or more features of presence or addition, integer, step, operation, element, component and/or their group.It should be understood that
When we say that an element is " connected " or " coupled " to another element, it can be directly connected or coupled to other elements, or
There may also be intermediary elements.In addition, " connection " used herein or " coupling " may include being wirelessly connected or coupling.Here make
Wording "and/or" includes any cell of one or more associated list items and all combines.The art
Technical staff is appreciated that unless otherwise defined all terms (including technical terms and scientific terms) used herein have
Meaning identical with the general understanding of the those of ordinary skill in fields of the present invention.It should also be understood that such as general
Term, which should be understood that, those of defined in dictionary has a meaning that is consistent with the meaning in the context of the prior art, and
Unless being defined as here, will not be explained with the meaning of idealization or too formal.
Method flow in the present embodiment can specifically execute in a kind of system as shown in Figure 1, including：Pipe
Manage server and user equipment.
User equipment can specifically make an independent table apparatus in fact, or be integrated in a variety of different media data playing devices
In, such as smart mobile phone, tablet computer (Tablet Personal Computer), laptop computer (Laptop
Computer), personal digital assistant (personal digital assistant, abbreviation PDA) or wearable device
(Wearable Device) etc..User equipment can be communicated by mobile wireless network with management server.
Specifically, display unit is installed on user equipment, for example, touch screen, miniscope etc., user equipment locking
The application program of operation, for example, present net purchase APP interface, may be displayed on display unit, and in the interface of APP,
It can show that multiple presentation layers, different presentation layers can show different type and separate sources data respectively.
Management server disclosed in the present embodiment can be specifically that rolling reamer machine, work station, supercomputer etc. are set
A kind of server cluster system for data processing that is standby, or being made of multiple servers.
It should be noted that in practical applications, management server can connect database, database is mainly used for：With
The user informations such as the payment accounts associated by the login account of storage user equipment, device number and login account, and storage
The create-rules of virtual objects, the information for providing rule etc. about virtual objects, can with storage service data, business activity
The information of the business activities such as the side's of holding account.
The embodiment of the present invention provides a kind of virtual objects distribution method based on electric business shopping platform, specifically can be by such as scheming
Management server shown in 1 executes, as shown in Fig. 2, this method includes：
S101, according to search acquisition of information centre word input by user.
Wherein, user is by operating input unit, such as touch screen, keyboard etc. on user equipment, to APP or browsing
Input search information in the search column that device is shown, search information can specifically make passage, keyword, picture etc., and corresponding
Different types of search information, may be used different processing modes.
S102, business datum, the merchandise news that the centre word is directed toward, the quotient are obtained according to identified centre word
The corresponding virtual objects of product information and the business datum are sent to user equipment.
Wherein, the centre word is for indicating user view, the merchandise news that centre word is directed toward, and merchandise news is corresponding
Virtual objects, the business datum are associated with page effect.Virtual objects specifically include：Discount coupon corresponding with merchandise news, generation
Golden red packet etc..
In present search process flow, if issueless in search (AND relation) for the first time, it can use and entangle
It is wrong；Error correction includes mainly wrong vocabulary error correction, phonetic error correction two ways；Preferentially use wrong vocabulary error correction when error correction, i.e., according to
The contrast relationship that current search word is found according to wrong vocabulary, returns if it can be matched to corresponding contrast relationship and correctly searches accordingly
Rope word as a result, if in the erroneous words table of comparisons without corresponding contrast relationship if into such as phonetic error correction link；Key after fractionation
During word and wrong vocabulary are matched, for Chinese-character phonetic letter portmanteau word, all pinyin words need to match, and calculate successful match,
It does not do matching to Chinese word and requires limitation, not counting successful match, will continue to if failing to find occurrence there are a pinyin word
Alphabetizing error correction.If the keyword after splitting, only there are one Chinese word, which must match just calculation successful match.It spells
It says that the search term after splitting is transformed into phonetic in sound error correction link, and is retrieved by phonetic, searched if returning the result
The rope page is shown, is entered if without result and is subtracted word；Subtract the search term that word object is initial user input；For search O＆M backstage
Correlation function based on key definition, such as：List is recommended in brand flagship store, common classification, virtual prefecture, search results pages left side
Product, the sequence of search results pages list product.If search term is identical as the keyword of background maintenance, the recommendation of such maintenance is shown at this
The search results pages of search term are shown；If the keyword searched for after error correction is identical as the keyword of background maintenance, such maintenance
The search results pages of the keyword of displaying then after error correction are recommended to show.
And for electric business website, there are certain drawbacks, one side None- identified user is general for this plain text retrieval
Commodity definition in thought (such as commodity alias is commonly called as, parameter abbreviation)；The Regularization of another aspect commodity data, for nonstandard
The title of class commodity, the definition standard of parameter are unintelligible, can not carry out commodity retrieval by stringent text matches.
In the present embodiment, search information input by user can be analyzed by semantic analysis model, and final
Obtain centre word, i.e., it is described according to search acquisition of information centre word input by user, including：
Semantic analysis is carried out to the search information input by user, obtains keyword.Obtained keyword is carried out
Word segmentation processing, and centre word is identified from the result of word segmentation processing according to center dictionary.
It is described that centre word is identified from the result of word segmentation processing according to center dictionary, including：In the center dictionary,
Information with the result for meeting the word segmentation processing.
Semantic analysis described in the present embodiment, it can be understood as by analyzing user's query statement, obtain language therein
Adopted information, and define the analytic process of the kernel keyword in query statement.The participle implement body that semantic analysis model uses can
With using in IK (IK Analyzer be one and increase income, the Chinese word segmentation kit of the lightweight based on java language developments)
Literary segmenter.The output result of semantic analysis model is semantic query sentence, can be used for commodity as semantic retrieval result
Sequence.Such as：The process of semantic analysis as shown in Figure 4 may be used in the present embodiment, wherein：
After receiving search information (usual user can be scanned for by keyword) input by user, search information is led
Entering semantic module, semantic module runs IK Chinese word segmentation machines and is segmented to the keyword in search information, and from
Middle extraction centre word.After centre word exists and has extracted centre word, in the center dictionary, matching meets the participle
The information of the result of processing.
As shown in Figure 5, it can specifically be inquired corresponding with centre word by incidence relation pre-recorded in the dictionary of center
Conjunctive word, and the information that matches of result of word segmentation processing includes conjunctive word corresponding with centre word, wherein a center
Word corresponds to a keyword, and the type of merchandise, Brand and marque are had recorded in the center dictionary.Matched priority
Sequentially include from high to low：The type of merchandise, Brand and marque.In the present embodiment, centre word has uniqueness, and
It is limited to category word and brand word, and cannot be item property, therefore centre word and non-central word are needed to handle respectively.
Specifically, need further according to knowledge of goods collection of illustrative plates, calculate the item property of non-central word association, identify sales figure, catalogue,
The merchandise newss such as brand, attribute information, are finally ranked up result, in obtaining preparing showing on the first presentation layer
Hold.
Wherein, centre word can be understood as：The word or word of user view can most be met in keyword input by user.Each
The centre word of search term only can there are one.Centre word can only match in the type of merchandise, Brand, marque, and preferential
Grade is the type of merchandise>Brand>Marque.Non-central word may match in Brand, item property, specific to match
Field is related with centre word.Centre word marking model may be used in the mark of centre word：Using centre word syntactic structure, to inquiry
Sentence carries out participle and part-of-speech tagging, identifies the centre word in query statement.Knowledge of goods collection of illustrative plates can be understood as：Knowledge of goods
Collection of illustrative plates be systematization indicate commodity related notion or knowledge and between them correlation technology.It includes two submodules
Type：Relationship graph model and information roll into a ball model.Wherein, relationship graph model describes fuzzy concept and commodity field that user has elephant
The model of the incidence relation of knowledge.The segmenter that semantic analysis model uses is IK Chinese word segmentation machines.The result meeting of semantic analysis
Generative semantics query statement, output are semantic retrievals as a result, the important evidence to sort as commodity；Wherein, information rolls into a ball model,
Specifically it can be understood as：It is respectively each point by classification, brand, attribute value, wherein the information for belonging to the same commodity passes through line
Connection forms one or more bulks.Referred to as information group.The model of training information group is that information rolls into a ball model.That is, information rolls into a ball model
It is the description to commodity domain knowledge, it contains the part of structuring in merchandise news.
In the present embodiment, the search intention of user is parsed by the semantic analysis engine that can assist search in advance, and with phase
The merchandise news (classification, brand, parameter etc.) answered establishes mapping relations, to which the engine that assists search is to the search result degree of correlation
It calculates, is finally embodied in the commodity sequence of search result, by carrying out semantic analysis to search term, find out correct center
Word promotes the accuracy of retrieval.
In the present embodiment, the first presentation layer and the second presentation layer are at least shown on the user equipment, such as：Such as figure
Shown in 3, second presentation layer is located on first presentation layer, shows that the region of content is covered in second presentation layer
First presentation layer is covered, does not show that the region of content keeps transparent in second presentation layer.Existed according to the page effect
Second presentation layer shows the virtual objects.
The present embodiment is related to internet arena, specifically a kind of virtual objects distribution method based on electric business shopping platform and
Equipment.So that business datum is associated with page effect, and the first presentation layer and the second presentation layer are at least shown on a user device,
Second presentation layer is located on the first presentation layer, and the first presentation layer of region overlay of content, the second exhibition are shown in the second presentation layer
Show and do not show that the region of content keeps transparent in layer, virtual objects are shown in the second presentation layer according to page effect.
In the present embodiment, the virtual objects of user equipment are distributed to, virtual object can be selected according to specific type of service
Specific virtual objects are chosen in product pond further according to merchandise news from virtual objects pond, therefore on the basis of above-mentioned flow also
Including：
Virtual objects pond is determined according to the merchandise news, and according to the business activity type, from the virtual objects
Virtual objects are extracted in pond.Such as：
Prize drawing management backstage can be pre-established on the management server, for arriving specific sweepstake type configuration
Specific merchandise news or corresponding keyword (centre word can also be configured to simultaneously), when the search information for receiving user
When Shi Qiantai is searched for, according to the merchandise news pointed by specific keyword or centre word, prize drawing interface is transferred, wherein no
Same prize drawing interface corresponds to different virtual objects ponds, than as shown in FIG. 6, shows that prize drawing plays frame to user equipment, and pass through
Prize drawing interface is from extraction virtual objects in virtual objects pond and is shown in prize drawing bullet frame.
Specifically, prize drawing management backstage, provides inquiry, create, change, delete, batch uploads, the function that batch is deleted；
By drawing a lottery, Activity Type is configured to keyword or centre word by management backstage, after user inputs search information, according to key
Word or the corresponding activity id of centre word transfer prize drawing interface, return to drawing outcomes, and displaying prize drawing plays frame.Wherein, stir yourself
Id can be set by the operation maintenance personnel day after tomorrow.For different movable id, corresponding displaying pattern can also be preset, such as：
Foreground according to during daily period/business activity/business activity during characteristic category search term, separately design pattern, backstage
Pattern is can be configured to, now defining pattern has：Pattern 1：Daily period general pattern, pattern 2：General pattern during business activity,
Pattern 3：Mobile phone characteristic pattern (search term can only match mobile phone), pattern 4 during business activity：TV characteristic sample during business activity
Formula, pattern 5：Refrigerator characteristic pattern during business activity, pattern 6：Washing machine characteristic pattern during business activity, pattern 7：Business
Gas heater characteristic pattern during activity, pattern 8：Air-conditioning characteristic pattern during business activity.Backstage configures different pattern numbers
Corresponding pattern displaying is called on value, foreground.Time started can be set simultaneously, and the end time is just used as effective in the activity term of validity
Lottery system data are transferred in activity.
In the present embodiment, text data related with commodity can also be shown on the second presentation layer, specifically included：
Inquire the corresponding text data of the merchandise news.The text data is sent to the user equipment.
Wherein, the text data is shown in second presentation layer in the form of roll titles.Such as：For specific
Search term, such as：Milk powder, shampoo, set the text datas such as the effect, explanation, hot information of the word makes for foreground displaying
With.Text data can specifically derive from user's evaluation and record, and the form of roll titles specifically may be used in these text datas
Displaying, as shown in Figure 7.
Normally showing that corresponding virtual objects are included also on the second display layer simultaneously by the commodity that retrieve so that
The display layer of virtual objects is covered on shown commodity.It realizes while normal display of commodity, also shows and quotient
The virtual objects such as the corresponding discount coupon of product, cash equivalent red packet.It realizes and shows the commodity together while display of commodity
The virtual objects such as discount coupon, cash equivalent red packet, so as to avoid by junk information mass-send virtual objects the problem of.Again due to together
Show the virtual objects such as discount coupon, the cash equivalent red packet of the commodity, reduce user need to be found from account virtual objects when
Between, the time to save user does the best, and finally also improves service operation efficiency.
The embodiment of the present invention provides a kind of virtual objects distribution method based on electric business shopping platform, specifically can be by such as scheming
User equipment shown in 1 executes, as shown in figure 8, this method includes：
S201, the merchandise news that centre word is directed toward includes the first presentation layer in the page.
Wherein, the centre word is described according to search acquisition of information input by user, and the centre word is for indicating
User view.
S202 is obtained to be presented with the associated page effect of business datum.
Wherein, the business datum corresponds to identified centre word.
S203 shows virtual objects according to the page effect in the second presentation layer.
Wherein, the merchandise news corresponds to the virtual objects, second presentation layer be located at first presentation layer it
On, the first presentation layer described in the region overlay of content is shown in second presentation layer, is not shown in second presentation layer interior
The region of appearance keeps transparent.Further, further include：According to the page effect the second presentation layer show virtual objects it
Before, virtual objects pond is determined according to the merchandise news.According to the business activity type, extracted from the virtual objects pond
Virtual objects.
Specifically, corresponding client-side program can be run on user equipment to execute above-mentioned steps S201-203, manage
Server is in management client program, and specifically using url (html) by the way of mts configuring maintenances, terminal obtains when starting
Information under new html formats；User equipment have input search information when, by main search interface obtain url (xxxxxxx,
Html)+activity form variable；In user equipment generic service, preferentially judge url (xxxxxxx, html) whether mts configuration under
Hair is determined and (is otherwise never called) after issuing, and passes through " url (xxxxxxx, html)+activity form variable " removal search system again
Obtain style information；User equipment foreground is loaded.Search judgement is the request of APP, and html hides closing, and the page is only protected
Stay the closing that APP is locally-written.
Specifically, in step S202, it is described obtain it is to be presented with the associated page effect of business datum, including：
After determining current business activity type according to the business datum, the corresponding business activity type is obtained
Virtual objects and page effect.
Wherein, there are correspondences for the merchandise news that the business datum is directed toward with the centre word, and according to the industry
Business data determine current business activity type.
Further, further include：Obtain the corresponding text data of the merchandise news.According to the text data described
Roll titles is shown in second presentation layer.Wherein, the text data in second presentation layer in the form of roll titles
Displaying.Such as：For specific search term, such as：Milk powder, shampoo set the texts such as the effect, explanation, hot information of the word
Notebook data shows for foreground and uses.Text data can specifically derive from user's evaluation and record, these text datas specifically can be with
It is shown in the form of roll titles, as shown in Figure 7.
The present embodiment is related to internet arena, specifically a kind of virtual objects distribution method based on electric business shopping platform and
Equipment.So that business datum is associated with page effect, and the first presentation layer and the second presentation layer are at least shown on a user device,
Second presentation layer is located on the first presentation layer, and the first presentation layer of region overlay of content, the second exhibition are shown in the second presentation layer
Show and do not show that the region of content keeps transparent in layer, virtual objects are shown in the second presentation layer according to page effect.
Normally showing that corresponding virtual objects are included also on the second display layer simultaneously by the commodity that retrieve so that
The display layer of virtual objects is covered on shown commodity.It realizes while normal display of commodity, also shows and quotient
The virtual objects such as the corresponding discount coupon of product, cash equivalent red packet.It realizes and shows the commodity together while display of commodity
The virtual objects such as discount coupon, cash equivalent red packet, so as to avoid by junk information mass-send virtual objects the problem of.Again due to together
Show the virtual objects such as discount coupon, the cash equivalent red packet of the commodity, reduce user need to be found from account virtual objects when
Between, the time to save user does the best, and finally also improves service operation efficiency.
The embodiment of the present invention provides a kind of Analysis server, wherein at least includes：
Processor, network interface, memory, communication bus, the communication bus are used for the connection communication between each component；
Storage is used for the computer program that the processor executes, the calculating performed by the processor in the memory
Machine program includes：
Analysis module, for according to search acquisition of information centre word input by user, the centre word to be for indicating user
It is intended to；
Processing module, for obtaining business datum according to identified centre word, the commodity that the centre word is directed toward are believed
Breath, the corresponding virtual objects of the merchandise news and the business datum are sent to user equipment, wherein the business datum is closed
Join page effect, at least shows the first presentation layer and the second presentation layer on the user equipment, second presentation layer is located at
On first presentation layer, the first presentation layer described in the region overlay of content is shown in second presentation layer, described second
Do not shown in presentation layer content region keep it is transparent, according to the page effect second presentation layer show it is described virtually
Article.
The present embodiment is related to internet arena, specifically a kind of virtual objects distribution method based on electric business shopping platform and
Equipment.So that business datum is associated with page effect, and the first presentation layer and the second presentation layer are at least shown on a user device,
Second presentation layer is located on the first presentation layer, and the first presentation layer of region overlay of content, the second exhibition are shown in the second presentation layer
Show and do not show that the region of content keeps transparent in layer, virtual objects are shown in the second presentation layer according to page effect.Normally showing
Show the commodity retrieved simultaneously, includes also on the second display layer by corresponding virtual objects so that the display layer of virtual objects
It is covered on shown commodity.It realizes while normal display of commodity, also shows discount coupon corresponding with commodity, generation
The virtual objects such as golden red packet.Realize the discount coupon for showing the commodity together while display of commodity, cash equivalent red packet etc.
Virtual objects, so as to avoid by junk information mass-send virtual objects the problem of.Again due to showing the excellent of the commodity together
The virtual objects such as favour certificate, cash equivalent red packet reduce the time that user need to find virtual objects from account, to save user
Time do the best, finally also improve service operation efficiency.
The embodiment of the present invention provides a kind of user equipment, wherein at least includes：
Processor, network interface, memory, communication bus, the communication bus are used for the connection communication between each component；
Storage is used for the computer program that the processor executes, the calculating performed by the processor in the memory
Machine program includes：
First display module, the merchandise news for centre word to be directed toward include the first presentation layer in the page, wherein
The centre word is described according to search acquisition of information input by user, and the centre word is for indicating user view；
Second display module, it is to be presented with the associated page effect of business datum, the business datum pair for obtaining
Answer identified centre word；And virtual objects are shown in the second presentation layer according to the page effect, wherein the merchandise news
The corresponding virtual objects, second presentation layer are located on first presentation layer, in second presentation layer in display
First presentation layer described in the region overlay of appearance does not show that the region of content keeps transparent in second presentation layer.
The present embodiment is related to internet arena, specifically a kind of virtual objects distribution method based on electric business shopping platform and
Equipment.So that business datum is associated with page effect, and the first presentation layer and the second presentation layer are at least shown on a user device,
Second presentation layer is located on the first presentation layer, and the first presentation layer of region overlay of content, the second exhibition are shown in the second presentation layer
Show and do not show that the region of content keeps transparent in layer, virtual objects are shown in the second presentation layer according to page effect.Normally showing
Show the commodity retrieved simultaneously, includes also on the second display layer by corresponding virtual objects so that the display layer of virtual objects
It is covered on shown commodity.It realizes while normal display of commodity, also shows discount coupon corresponding with commodity, generation
The virtual objects such as golden red packet.Realize the discount coupon for showing the commodity together while display of commodity, cash equivalent red packet etc.
Virtual objects, so as to avoid by junk information mass-send virtual objects the problem of.Again due to showing the excellent of the commodity together
The virtual objects such as favour certificate, cash equivalent red packet reduce the time that user need to find virtual objects from account, to save user
Time do the best, finally also improve service operation efficiency.
Each embodiment in this specification is described in a progressive manner, identical similar portion between each embodiment
Point just to refer each other, and each embodiment focuses on the differences from other embodiments.Especially for equipment reality
For applying example, since it is substantially similar to the method embodiment, so describing fairly simple, related place is referring to embodiment of the method
Part explanation.The above description is merely a specific embodiment, but protection scope of the present invention is not limited to
This, any one skilled in the art in the technical scope disclosed by the present invention, the variation that can readily occur in or replaces
It changes, should be covered by the protection scope of the present invention.Therefore, protection scope of the present invention should be with the protection model of claim
Subject to enclosing.
Claims (11)
1. a kind of virtual objects distribution method based on electric business shopping platform, which is characterized in that including：
According to search acquisition of information centre word input by user, the centre word is for indicating user view；
Business datum, the merchandise news that the centre word is directed toward, the merchandise news pair are obtained according to identified centre word
The virtual objects and the business datum answered are sent to user equipment, wherein the business datum is associated with page effect, the use
At least show the first presentation layer and the second presentation layer in the equipment of family, second presentation layer be located at first presentation layer it
On, the first presentation layer described in the region overlay of content is shown in second presentation layer, is not shown in second presentation layer interior
The region of appearance keeps transparent, and the virtual objects are shown in second presentation layer according to the page effect.
2. according to the method described in claim 1, it is characterized in that, described according to search acquisition of information center input by user
Word, including：
Semantic analysis is carried out to the search information input by user, obtains keyword；
Word segmentation processing is carried out to obtained keyword, and centre word is identified from the result of word segmentation processing according to center dictionary,
Wherein, a centre word corresponds to a keyword, and the type of merchandise, Brand and commodity-type are had recorded in the center dictionary
Number.
3. according to the method described in claim 2, it is characterized in that, described know according to center dictionary from the result of word segmentation processing
Other centre word, including：
In the center dictionary, matching meet the word segmentation processing result information, wherein matched priority orders from
It is high to low to include：The type of merchandise, Brand and marque.
4. according to the method described in claim 3, it is characterized in that, further including：
Virtual objects pond is determined according to the merchandise news, and according to the business activity type, from the virtual objects pond
Extract virtual objects.
5. according to the method described in claim 4, it is characterized in that, further including：
Inquire the corresponding text data of the merchandise news；
The text data is sent to the user equipment, the text data is in second presentation layer with roll titles
Form displaying.
6. a kind of virtual objects distribution method based on electric business shopping platform, which is characterized in that including：
The merchandise news that centre word is directed toward includes the first presentation layer in the page, wherein the centre word is the basis
Search acquisition of information input by user, the centre word is for indicating user view；
Obtain it is to be presented with the associated page effect of business datum, the business datum correspond to determined by centre word；
Virtual objects are shown in the second presentation layer, wherein the merchandise news corresponds to the virtual object according to the page effect
Product, second presentation layer are located on first presentation layer, and the region overlay institute of content is shown in second presentation layer
The first presentation layer is stated, does not show that the region of content keeps transparent in second presentation layer.
7. according to the method described in claim 6, it is characterized in that, it is described obtain it is to be presented with the associated page of business datum
Effect, including：
After determining current business activity type according to the business datum, the virtual of the corresponding business activity type is obtained
Article and page effect, wherein there are correspondences for the merchandise news that the business datum is directed toward with the centre word, and according to
The business datum determines current business activity type.
8. the method according to the description of claim 7 is characterized in that further including：
Before the second presentation layer shows virtual objects, virtual object is being determined according to the merchandise news according to the page effect
Product pond；
According to the business activity type, virtual objects are extracted from the virtual objects pond.
9. according to the method described in claim 8, it is characterized in that, further including：
Obtain the corresponding text data of the merchandise news；
According to the text data roll titles is shown in second presentation layer.
10. a kind of Analysis server, which is characterized in that including：
Processor, network interface, memory, communication bus, the communication bus are used for the connection communication between each component；
Storage is used for the computer program that the processor executes, the computer journey performed by the processor in the memory
Sequence includes：
Analysis module, for according to search acquisition of information centre word input by user, the centre word to be for indicating user view；
Processing module, for obtaining business datum, the merchandise news that the centre word is directed toward, institute according to identified centre word
It states the corresponding virtual objects of merchandise news and the business datum to send to user equipment, wherein the business datum is associated with page
Face effect, the first presentation layer and the second presentation layer are at least shown on the user equipment, and second presentation layer is located at described
On first presentation layer, the first presentation layer described in the region overlay of content, second displaying are shown in second presentation layer
It does not show that the region of content keeps transparent in layer, the virtual object is shown in second presentation layer according to the page effect
Product.
11. a kind of user equipment, which is characterized in that include at least：
Processor, network interface, memory, communication bus, the communication bus are used for the connection communication between each component；
Storage is used for the computer program that the processor executes, the computer journey performed by the processor in the memory
Sequence includes：
First display module, the merchandise news for centre word to be directed toward include the first presentation layer in the page, wherein described
Centre word is described according to search acquisition of information input by user, and the centre word is for indicating user view；
Second display module, to be presented with the associated page effect of business datum for obtaining, the business datum corresponds to institute
Determining centre word；And virtual objects are shown in the second presentation layer according to the page effect, wherein the merchandise news corresponds to
The virtual objects, second presentation layer are located on first presentation layer, and content is shown in second presentation layer
First presentation layer described in region overlay does not show that the region of content keeps transparent in second presentation layer.
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| CN201810212999.4A CN108470289B (en) | 2018-03-15 | 2018-03-15 | Virtual article issuing method and equipment based on E-commerce shopping platform |
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| CN201810212999.4A CN108470289B (en) | 2018-03-15 | 2018-03-15 | Virtual article issuing method and equipment based on E-commerce shopping platform |
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| CN108470289B (en) | 2022-12-09 |
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