CN108174301B - Terminal device bullet screen control method, terminal device and readable storage medium - Google Patents
Terminal device bullet screen control method, terminal device and readable storage medium Download PDFInfo
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- CN108174301B CN108174301B CN201810042571.XA CN201810042571A CN108174301B CN 108174301 B CN108174301 B CN 108174301B CN 201810042571 A CN201810042571 A CN 201810042571A CN 108174301 B CN108174301 B CN 108174301B
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4884—Data services, e.g. news ticker for displaying subtitles
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/482—End-user interface for program selection
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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Abstract
The invention discloses a terminal equipment bullet screen control method, terminal equipment and a readable storage medium, wherein the terminal bullet screen control method comprises the following steps: when a control instruction for issuing a bullet screen is detected, terminal equipment added by a background control system is acquired; detecting a bullet screen issuing mode in the control instruction, and screening out target terminal equipment needing to issue a bullet screen according to the bullet screen issuing mode and terminal equipment added by the background control system; and controlling the bullet screen to be played in a preset playing mode at the target terminal equipment according to the bullet screen publishing mode. The invention can finely control the bullet screen content of the terminal equipment, so that an administrator can better manage and control the bullet screen of the terminal equipment.
Description
Technical Field
The present invention relates to the field of network technologies, and in particular, to a method for controlling a bullet screen of a terminal device, and a readable storage medium.
Background
With the continuous development of network technology, bullet screen advertisements are more and more commonly appeared in the daily life of people. At present, the control on the bullet screen advertisements is managed in a rough manner, namely, the bullet screen advertisements are uploaded uniformly in a background system platform by an administrator and then are published to various terminal devices for playing. However, the rough barrage management cannot carry out targeted barrage advertisement publishing and control aiming at merchants, so that the barrage advertisement cannot be published, target and play mode control and adjustment according to customer demands, and the advertisement effect of the barrage advertisement is poor.
Disclosure of Invention
The invention mainly aims to provide a terminal equipment barrage control method, terminal equipment and a readable storage medium, and aims to solve the technical problem that barrage advertisements cannot be correspondingly controlled according to the requirements of customers due to an rough publishing mode.
In order to achieve the above object, the present invention provides a terminal device barrage control method, where the terminal barrage control includes the following steps:
when a control instruction for issuing a bullet screen is detected, terminal equipment added by a background control system is acquired;
detecting a bullet screen issuing mode in the control instruction, and screening out target terminal equipment needing to issue a bullet screen according to the bullet screen issuing mode and terminal equipment added by the background control system;
and controlling the bullet screen to be played in a preset playing mode at the target terminal equipment according to the bullet screen publishing mode.
Optionally, when the control instruction for issuing the bullet screen is detected, the step of acquiring the terminal device added by the background control system includes:
and when a terminal equipment registration request is received, matching the terminal equipment with the terminal equipment in the background management system according to the equipment identification, acquiring equipment information of the terminal equipment and adding the equipment information to the background management system.
Optionally, the step of detecting the bullet screen issuing mode in the control instruction includes:
if the release mode in the control command is detected to be rough, determining that the release mode of the pop-up screen advertisement is rough;
and if the issuing mode in the control instruction is detected to be the accurate mode, judging that the issuing mode of the bullet screen advertisement is the accurate mode.
Optionally, if it is detected that the issuing manner in the control instruction is rough, the step of determining that the issuing manner of the pop-up advertisement is rough includes:
and if the bullet screen issuing mode is judged to be the rough type, setting all the devices controlled by the background control system as target terminal devices.
Optionally, if it is detected that the issuing manner in the control instruction is an accurate manner, the step of determining that the issuing manner of the bullet screen advertisement is the accurate manner includes:
and if the bullet screen issuing mode is judged to be an accurate mode, screening the target terminal according to the screening conditions acquired by the background control system.
Optionally, the step of screening out the target terminal device that needs to issue the bullet screen according to the bullet screen issuing mode and the terminal device added by the background control system includes:
and after the bullet screen issuing mode is obtained, receiving a bullet screen request sent by the terminal equipment, and sending the bullet screen according to the request.
Optionally, the step of controlling the bullet screen to play in the target terminal device in a preset playing form according to the bullet screen publishing manner includes:
and after the bullet screen is released to the terminal, correspondingly adjusting the play speed of the bullet screen according to the data volume of the bullet screen content, and playing the bullet screen in a repeated, circulating or single mode.
Optionally, after the barrage is published to the terminal, the step of correspondingly adjusting the playing duration of the barrage according to the data size of the content of the barrage includes:
when the data volume of the bullet screen content is smaller than or equal to a preset critical value, the playing time is preset default time;
and when the data volume of the bullet screen content is larger than the preset critical value, correspondingly increasing the playing time according to the data volume.
In addition, to achieve the above object, the present invention also provides a terminal device, including: the terminal equipment bullet screen control method comprises a memory, a processor and a terminal equipment bullet screen control program which is stored on the memory and can run on the processor, wherein the terminal equipment bullet screen control program realizes the steps of the terminal equipment bullet screen control method when being executed by the processor.
In addition, to achieve the above object, the present invention further provides a computer-readable storage medium, a terminal device bullet screen control program stored on the computer-readable storage medium, wherein the terminal device bullet screen control program, when executed by a processor, implements the steps of the terminal device bullet screen control method as described above.
According to the terminal equipment barrage control method provided by the invention, an administrator can manage and control the terminal equipment for releasing the barrage and the content of the barrage through the background control system, rough or accurate barrage release can be performed according to the requirement of a client on the barrage release, the state and the information of the terminal equipment can be detected through the background control system, and targeted barrage advertisement release can be performed according to the state and the information of the terminal equipment. By the method and the system, the administrator can realize the accuracy of the target terminal equipment for releasing the bullet screen advertisement, so that the advertisement effect and the user experience of the bullet screen advertisement are improved.
Drawings
FIG. 1 is a schematic diagram of a terminal \ device structure of a hardware operating environment according to an embodiment of the present invention;
fig. 2 is a schematic flowchart of a bullet screen control method of a terminal device according to a first embodiment of the present invention;
fig. 3 is a detailed flowchart of the step S20 in another embodiment of the bullet screen control method for a terminal device according to the present invention;
fig. 4 is a schematic diagram of a relationship between a background control system and a terminal device in the bullet screen control method of the terminal device of the present invention.
The implementation, functional features and advantages of the objects of the present invention will be further explained with reference to the accompanying drawings.
Detailed Description
It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
As shown in fig. 1, fig. 1 is a schematic terminal structure diagram of a hardware operating environment according to an embodiment of the present invention.
The terminal of the embodiment of the invention can be a PC, and can also be a terminal device with a display function, such as a smart phone, a tablet computer, a portable computer and the like.
As shown in fig. 1, the terminal may include: a processor 1001, such as a CPU, a network interface 1004, a user interface 1003, a memory 1005, a communication bus 1002. Wherein a communication bus 1002 is used to enable connective communication between these components. The user interface 1003 may include a Display screen (Display), an input unit such as a Keyboard (Keyboard), and the optional user interface 1003 may also include a standard wired interface, a wireless interface. The network interface 1004 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface). The memory 1005 may be a high-speed RAM memory or a non-volatile memory (e.g., a magnetic disk memory). The memory 1005 may alternatively be a storage device separate from the processor 1001.
Optionally, the terminal may further include a camera, a Radio Frequency (RF) circuit, a sensor, an audio circuit, a WiFi module, and the like. Such as light sensors, motion sensors, and other sensors. Specifically, the light sensor may include an ambient light sensor that may adjust the brightness of the display screen according to the brightness of ambient light, and a proximity sensor that may turn off the display screen and/or the backlight when the mobile terminal is moved to the ear. As one of the motion sensors, the gravity acceleration sensor can detect the magnitude of acceleration in each direction (generally, three axes), detect the magnitude and direction of gravity when the mobile terminal is stationary, and can be used for applications (such as horizontal and vertical screen switching, related games, magnetometer attitude calibration), vibration recognition related functions (such as pedometer and tapping) and the like for recognizing the attitude of the mobile terminal; of course, the mobile terminal may also be configured with other sensors such as a gyroscope, a barometer, a hygrometer, a thermometer, and an infrared sensor, which are not described herein again.
Those skilled in the art will appreciate that the terminal structure shown in fig. 1 is not intended to be limiting and may include more or fewer components than those shown, or some components may be combined, or a different arrangement of components.
As shown in fig. 1, a memory 1005, which is a kind of computer storage medium, may include therein an operating system, a network communication module, a user interface module, and a terminal device bullet screen control program.
In the terminal shown in fig. 1, the network interface 1004 is mainly used for connecting to a backend server and performing data communication with the backend server; the user interface 1003 is mainly used for connecting a client (user side) and performing data communication with the client; and the processor 1001 may be configured to call the terminal device bullet screen control program stored in the memory 1005, and perform the following operations:
when a control instruction for issuing a bullet screen is detected, terminal equipment added by a background control system is acquired;
detecting a bullet screen issuing mode in the control instruction, and screening out target terminal equipment needing to issue a bullet screen according to the bullet screen issuing mode and terminal equipment added by the background control system;
and controlling the bullet screen to be played in a preset playing mode at the target terminal equipment according to the bullet screen publishing mode.
Further, the processor 1001 may call the terminal device bullet screen control program stored in the memory 1005, and also perform the following operations:
and when a terminal equipment registration request is received, matching the terminal equipment with the terminal equipment in the background management system according to the equipment identification, acquiring equipment information of the terminal equipment and adding the equipment information to the background management system.
The step of detecting the bullet screen issuing mode in the control command comprises the following steps:
if the release mode in the control command is detected to be rough, determining that the release mode of the pop-up screen advertisement is rough;
and if the issuing mode in the control instruction is detected to be the accurate mode, judging that the issuing mode of the bullet screen advertisement is the accurate mode.
If the release mode in the control command is detected to be wild, the step of determining that the release mode of the pop-up screen advertisement is wild comprises the following steps:
and if the bullet screen issuing mode is judged to be the rough type, setting all the devices controlled by the background control system as target terminal devices.
If the issuing mode in the control instruction is detected to be the accurate mode, the step of judging that the issuing mode of the bullet screen advertisement is the accurate mode comprises the following steps:
and if the bullet screen issuing mode is judged to be an accurate mode, screening the target terminal according to the screening conditions acquired by the background control system.
Further, the processor 1001 may call the terminal device bullet screen control program stored in the memory 1005, and also perform the following operations:
and after the bullet screen issuing mode is obtained, receiving a bullet screen request sent by the terminal equipment, and sending the bullet screen according to the request.
The step of controlling the bullet screen to play in the preset playing form at the target terminal device according to the bullet screen publishing mode comprises the following steps:
and after the bullet screen is published to the terminal, correspondingly adjusting the playing time of the bullet screen according to the data volume of the bullet screen content, and playing the bullet screen in a repeated, circulating or single mode.
After the bullet screen is released to the terminal, the step of correspondingly adjusting the play speed of the bullet screen according to the data volume of the bullet screen content comprises the following steps:
when the data volume of the bullet screen content is smaller than or equal to a preset critical value, the playing time is preset default time;
and when the data volume of the bullet screen content is larger than the preset critical value, correspondingly increasing the playing time according to the data volume.
Referring to fig. 2, a first embodiment of the present invention provides a terminal device bullet screen control method, where the terminal device bullet screen control method includes:
step S10, when detecting that the control instruction of the bullet screen is issued, acquiring terminal equipment added by the background control system;
specifically, the administrator can perform unified management on the terminal device from the background control system, and control work such as release of the bullet screen. Firstly, an administrator adds the equipment identifier of the terminal equipment through the background control system, and then when a user performs related registration, the administrator can acquire related registration information of the terminal equipment according to the equipment identifier, so that the addition is completed.
Step S20, detecting a bullet screen issuing mode in the control instruction, and screening out target terminal equipment needing to issue a bullet screen according to the bullet screen issuing mode and terminal equipment added by the background control system;
specifically, a person having an authority to issue, such as an administrator, may input a control instruction to control the issuance of the bullet screen through the background control system. The control command comprises release modes of the bullet screen, including a rough mode, an accurate mode and other feasible bullet screen release modes, and then a target terminal for sending the bullet screen is screened out from terminal equipment added by the background management system.
And step S30, controlling the bullet screen to play in the target terminal equipment in a preset playing mode according to the bullet screen issuing mode.
Specifically, after the barrage is sent to the target terminal through the background control system, according to the difference between the actual situation and the demand, the playing modes of the barrage are different, and the playing modes include circular playing, repeated playing, single playing and the like.
The bullet screen advertisement is a common advertisement form in the internet at present, and traditional advertisement form is compared to bullet screen advertisement, and is lower to the requirement of broadcast, and can carry out the broadcast of multiform form, and to the user, because bullet screen advertisement only need occupy a small part video output area of terminal equipment, consequently the user can not appear in watching because the phenomenon that leads to the interface interrupt because of broadcasting advertisement, so bullet screen advertisement is less to user's watching influence (watching movie & TV program etc.), makes user's use experience also improve. And the cost of a single advertisement paid by merchants is far lower than that of traditional type advertisements, the bullet screen advertisement has been gradually valued by more and more merchants.
Although there are various advantages in the bullet screen advertisement, the bullet screen advertisement has some defects compared with the traditional advertisement, one of which is that the advertisement effect of the bullet screen advertisement is far inferior to that of the traditional advertisement. The traditional advertisement is often more impressive to the user, and although the traditional advertisement may cause some negative impressions to the user, the traditional advertisement has better advertising effect because the playing form of the traditional advertisement can attract the attention of the user better. The bullet screen advertisements are different, and due to the characteristics of the bullet screen advertisements, the bullet screen advertisements have small influence on the viewing experience of the user, but correspondingly, the impression of the user on the bullet screen advertisements is not high, and the user may not notice the bullet screen advertisements because the user is concentrated on the program contents. Therefore, on the basis of the prior art, if the advertisement effect of the bullet screen advertisement can be increased, the practicability of the bullet screen advertisement can be greatly increased.
At present, when the bullet screen advertisement is released, an rugged releasing method is often used, namely the bullet screen advertisement is uniformly released on all supported equipment terminals. Although the barrage advertisement is very high in playing amount due to the adoption of rough-type release, the number of the barrage advertisements is very large because the rough-type release mode cannot play targeted barrage advertisements according to users and the users can receive all the barrage advertisements. When a user watches a program, the user cannot concentrate on the content of a large number of bullet screen advertisements, so that it is difficult for the user to obtain required advertisement information from the large number of bullet screen advertisements.
The control method of the terminal equipment of the invention controls the release of the bullet screen advertisement manually, so that the release of the bullet screen advertisement is more accurate, and the advertisement effect of the bullet screen advertisement is improved. Before the control of the bullet screen advertisement, the administrator adds the relevant information of the terminal device, including the information of the area, the channel, the device model, the device type and the like of the terminal device, to the background control system. When the bullet screen advertisement of the accurate type is published, the administrator screens the target terminal equipment playing the bullet screen according to the content and the requirement published by the bullet screen, and the screening can be carried out according to the equipment information in the background control system. After screening, the bullet screen advertisements are sent to the target terminal equipment through pushing, or the background control system receives bullet screen advertisement publishing requests sent by the terminal equipment actively, screening conditions are met, and related bullet screen advertisements can be played.
By accurately releasing the bullet screen advertisement, the bullet screen advertisement can be accurately sent to terminal equipment which is consistent with the content or the purpose of the bullet screen advertisement, for example, the bullet screen advertisement of high-end commodities or high-volume consumption is sent to terminal equipment of high-end models; a bullet screen advertisement of a commodity which is sold or distributed only in a specific area is transmitted to a terminal device or the like in the area. The bullet screen advertisement publishing mode of accurate formula can make the terminal equipment quantity that receives the bullet screen advertisement reduce, however on the basis that the bullet screen advertisement quantity that terminal equipment received reduces, but can improve the pertinence of bullet screen advertisement to reach the purpose that improves the advertisement effect of bullet screen advertisement. And the bullet screen advertisement quantity that single terminal receipt reduces, can improve user's use on the one hand and experience (the bullet screen advertisement quantity that receives reduces), and on the other hand can make the broadcast form of bullet screen advertisement diversified, for example circulation broadcast etc. improves the advertisement effect of bullet screen advertisement. Due to the reduction of the number of the bullet screen advertisements received by the single terminal device, each bullet screen advertisement can be played in different forms (such as a circular playing form) for a longer time, and not only in the current simple scrolling playing mode. And the richer playing form makes the impression of the user on the bullet screen advertisement more profound, thereby improving the advertisement effect of the bullet screen advertisement.
Further, when the step S10 detects that the control instruction of the bullet screen is issued, the step of acquiring the terminal device added by the background control system includes:
and step S11, when receiving the terminal device registration request, matching the terminal device with the terminal device in the background management system according to the device identifier, acquiring the device information of the terminal device and adding the device information to the background management system.
Specifically, when the user uses the terminal device, the user needs to register, and when the user registers, the user fills in the relevant information of the terminal device, and the background management system matches the terminal device with the system according to the device identifier, so as to obtain the device information of the terminal device.
When the background control system initializes the terminal equipment, the equipment identification of the terminal equipment is recorded, the equipment identification is an identification burnt when the terminal leaves a factory, the uniqueness of the equipment is identified, and the uniqueness is used as the identity card number used by residents in life. When the terminal device performs networking registration, the background control system can perform identification and matching of the terminal device according to the device identifier (a relationship diagram of the background control system and the terminal device is shown in fig. 4). Because the user needs to input related information during registration, such as the device information of the area, type, model and the like, the background management system can be matched with the terminal device through the device identifier, then the corresponding terminal device information is obtained, and when the administrator performs barrage control through the background control system, screening of barrage advertisement release can be performed according to the terminal device information.
Further, referring to fig. 3, the step of detecting the bullet screen issuing mode in the control command in step S20 includes:
step S21, if the release mode in the control instruction is detected to be a rough type, determining that the release mode of the pop-up screen advertisement is a rough type;
specifically, the background control system detects a control instruction input by an administrator, and determines that the release mode of the pop-up screen advertisement is rough when detecting that the instruction input by the administrator is release of the pop-up screen in a rough mode.
Step S22, if it is detected that the distribution manner in the control command is the precise formula, it is determined that the distribution manner of the bullet screen advertisement is the precise formula.
Specifically, the background control system detects a control instruction input by an administrator, and determines that the release mode of the bullet screen advertisement is the accurate mode when detecting that the instruction input by the administrator is used for releasing the bullet screen in the accurate mode.
In order to better manage and control the release of the pop-up screen advertisement, the administrator can select the release mode of the pop-up screen advertisement through the background control system, including an rough mode and an accurate mode, and input a corresponding control instruction, for example, when selecting to release a pop-up screen advertisement, when selecting the release mode, the rough mode is input, and then the background control system detects the control instruction, namely, the release mode of the pop-up screen advertisement is determined to be the rough mode, so that the release process of the pop-up screen advertisement is executed in the rough mode. Different publishing modes correspond to different customer requirements, the rough type releasing mode can publish the barrage advertisement on all terminal equipment, although the number of the published terminal equipment is large, the publishing mode is simple rolling publishing, and the rough type barrage advertisement is large in number, so that the rough type barrage advertisement can not effectively attract the attention of users. The accurate release mode can specifically release the barrage advertisement according to the information of the terminal equipment, the accurate barrage advertisement has better advertisement effect although the overall playing amount is less than that of the rough type, and a single barrage advertisement can be played in different forms such as circular playing because the amount of the accurate barrage advertisement is less.
The administrator manages the content and the publishing mode of the bullet screen advertisement through the background control system, selects the publishing mode of the bullet screen advertisement according to the actual publishing requirement and inputs the publishing mode of the bullet screen advertisement through the background control system. When the background control system receives a control instruction input by an administrator, firstly, the instruction type of the bullet screen advertisement in the control instruction is detected, and the issuing mode of the bullet screen advertisement is determined according to the detected instruction type. Different issuing modes, the required terminal device information and the issuing quantity are different, so that the judgment needs to be carried out before the bullet screen is issued, and then the issuing process of the corresponding steps is carried out. The administrator can selectively control the playing mode of the bullet screen advertisement according to the characteristics of the bullet screen advertisement and the requirements of the client, and the selection of the issuing mode can be completed by inputting a corresponding control instruction during control, so that the operation is simple and rapid.
Further, if it is detected that the issuing manner in the control command is rough in step S21, the step of determining that the issuing manner of the banner advertisement is rough includes:
and step S211, if the bullet screen issuing mode is judged to be the rough mode, setting all the devices controlled by the background control system as target terminal devices.
Specifically, when the background control system determines that the release mode of the pop-up screen is rough, all terminal devices controlled in the background control system are set as target terminals, then device identifiers of the target terminals are obtained, and the pop-up screen advertisements are released in the target terminals.
When the administrator selects the rough barrage advertisement publishing mode through the background control system, the fact that the barrage advertisement needs to be published to all managed terminal devices of the background control system is indicated, all the terminal devices in the background control system are set as target terminals, the barrage advertisement is sent to the terminal devices according to the device identification information of the target terminals and then played, and therefore rough publishing of the barrage advertisement is completed.
Further, if it is detected that the issuing manner in the control command is the precise formula in step S22, the step of determining that the issuing manner of the bullet screen advertisement is the precise formula includes:
and step S221, if the bullet screen issuing mode is judged to be the accurate mode, screening the target terminal according to the screening condition acquired by the background control system.
Specifically, when the background control system judges that the release mode of the bullet screen is an accurate mode, the background control system can set a screening condition according to actual requirements to screen the terminal equipment in the background control system, set the terminal equipment meeting the condition as a target terminal, then acquire the equipment identification of the target terminal, and release the bullet screen advertisement in the target terminal.
When the administrator selects the bullet screen advertisement publishing mode set accurately through the background control system, the bullet screen advertisement is shown to need to select part of the terminal devices as target terminal devices through the conditions set by the administrator, and then the bullet screen advertisement is published on the target terminal devices. The conditions of the target terminal screening can be selected and adjusted according to the requirements of the user, for example, the target terminal equipment is screened according to the information of the region, the equipment type, the equipment model and the like, then the bullet screen advertisement is sent to the terminal equipment according to the equipment identification information of the target terminal, and then the bullet screen advertisement is played, and the accurate release of the bullet screen advertisement is completed.
Further, the step S30, according to the bullet screen publishing mode and the terminal device added by the background control system, of screening out the target terminal device that needs to publish the bullet screen includes:
and step S31, after acquiring the bullet screen release mode, receiving a bullet screen request sent by the terminal equipment, and sending the bullet screen according to the request.
Specifically, when the background control system sends the bullet screen advertisement to the target terminal device, the terminal device can actively inquire a release request of the bullet screen advertisement to obtain the bullet screen advertisement except for pushing the screened target terminal device through the background control system.
The background control system can actively push the bullet screen advertisement to the target terminal, or the terminal device can actively inquire the background control system, the terminal device can regularly inquire the background control system, the background control system searches in the system through the device identification of the terminal device, and feeds back the bullet screen advertisement content and the content list corresponding to the target device to the terminal device, so that the terminal device can play the corresponding bullet screen advertisement content. Through the active pushing of the background control system and the active inquiry request of the terminal equipment, the bullet screen advertisement sending mode is more diversified.
Further, the step S30 of controlling the bullet screen to play in the preset playing form at the target terminal device according to the bullet screen publishing manner includes:
and step S32, after the bullet screen is released to the terminal, correspondingly adjusting the playing time of the bullet screen according to the data size of the bullet screen content, and playing the bullet screen in a repeated, circular or single mode.
Specifically, after the bullet screen advertisement is sent to the target terminal device, the bullet screen advertisement is played according to a preset mode, and the preset mode includes rolling playing, circular playing, repeated playing and the like.
After receiving the barrage released by the background control system, the terminal equipment judges whether the barrage is played after being divided according to the data size of the content of the barrage, and the barrage can be played repeatedly, circularly or once during playing.
When the bullet screen advertisement is played on the terminal equipment, the playing mode can be set, and the corresponding playing mode is set according to the purpose and the requirement of the client for publishing the bullet screen advertisement. For example, if the client wants to enhance the propaganda strength, the bullet screen advertisement can be played repeatedly (i.e. the bullet screen advertisement is played repeatedly); when it is desired to be able to perform propaganda for a long time, the advertisement can be played in a circular playing manner (i.e., the bullet screen advertisement is played in a circular manner every preset time). Different playing modes can achieve different effects, so that an administrator can better control the bullet screen advertisement.
Further, after the barrage is released to the terminal in step S32, the step of correspondingly adjusting the playing duration of the barrage according to the data size of the content of the barrage includes:
step S321, when the data size of the bullet screen content is less than or equal to the preset critical value, the playing time length is a preset default time length;
in step S322, when the data size of the bullet screen content is greater than the preset threshold, the playing duration is correspondingly increased according to the data size.
Specifically, when a bullet screen is played, the playing time of the bullet screen needs to be adjusted according to the data volume of the bullet screen, and when the data volume is less than or equal to a preset critical value, the playing time of the bullet screen is a default time; when the data volume of the bullet screen is larger than the preset critical value, the playing time is increased according to the data volume of the bullet screen, and the playing time is longer when the data volume is larger.
The bullet screen advertisement can be in the broadcast time of predetermineeing after sending to terminal equipment, and generally speaking, the broadcast speed of bullet screen is unchangeable, and acquiescence broadcast speed can be under the user normal reading prerequisite, the broadcast of the very fast completion bullet screen. And the bullet screen with large data volume, that is, under the condition that the content of the bullet screen advertisement is more, the playing of the bullet screen advertisement may not be completed within the preset default time, so that the playing time needs to be increased, and the specific adjustment strategy can increase the preset time for the playing time when the preset size is increased for each data volume. Therefore, the bullet screen with large data volume can be ensured to be played normally.
The invention also provides the terminal equipment with the bullet screen control method of the terminal equipment.
The terminal equipment based on the bullet screen control method of the terminal equipment comprises the following steps: the terminal equipment bullet screen control method comprises a memory, a processor and a terminal equipment bullet screen control program which is stored on the memory and can run on the processor, wherein the terminal equipment bullet screen control program realizes the steps of the terminal equipment bullet screen control method when being executed by the processor.
The method implemented when the terminal device bullet screen control program running on the processor is executed may refer to each embodiment of the terminal device bullet screen control method of the present invention, and is not described herein again.
In addition, the embodiment of the invention also provides a computer readable storage medium.
The computer readable storage medium of the present invention stores a terminal device bullet screen control program, and the terminal device bullet screen control program, when executed by a processor, implements the steps of the terminal device bullet screen control method as described above.
The method implemented when the terminal device bullet screen control program running on the processor is executed may refer to each embodiment of the terminal device bullet screen control method of the present invention, and is not described herein again.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other like elements in a process, method, article, or system that comprises the element.
The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
Through the above description of the embodiments, those skilled in the art will clearly understand that the method of the above embodiments can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware, but in many cases, the former is a better implementation manner. Based on such understanding, the technical solution of the present invention may be embodied in the form of a software product, which is stored in a storage medium (e.g., ROM/RAM, magnetic disk, optical disk) as described above and includes instructions for enabling a terminal device (e.g., a mobile phone, a computer, a server, an air conditioner, or a network device) to execute the method according to the embodiments of the present invention.
The above description is only a preferred embodiment of the present invention, and not intended to limit the scope of the present invention, and all modifications of equivalent structures and equivalent processes, which are made by using the contents of the present specification and the accompanying drawings, or directly or indirectly applied to other related technical fields, are included in the scope of the present invention.
Claims (9)
1. A terminal equipment bullet screen control method is characterized by comprising the following steps:
when a control instruction for issuing a bullet screen is detected, terminal equipment added by a background control system is acquired;
detecting a bullet screen issuing mode in the control instruction, and screening out target terminal equipment needing to issue a bullet screen according to the bullet screen issuing mode and terminal equipment added by the background control system;
and controlling the bullet screen to be played in a preset playing form at the target terminal equipment according to the bullet screen publishing mode, wherein after the bullet screen is published to the terminal, the playing time of the bullet screen is correspondingly adjusted according to the data volume of the bullet screen content, when the data volume of the bullet screen content is smaller than or equal to a preset critical value, the playing time is set as preset default time, and when the data volume of the bullet screen content is larger than the preset critical value, the playing time is correspondingly increased according to the data volume.
2. The method for controlling the bullet screen of the terminal device according to claim 1, wherein the step of acquiring the terminal device added by the background control system when the control instruction for issuing the bullet screen is detected comprises:
and when a terminal equipment registration request is received, matching the terminal equipment with the terminal equipment in the background management system according to the equipment identification, acquiring equipment information of the terminal equipment and adding the equipment information to the background management system.
3. The method for controlling the bullet screen of the terminal device according to claim 1, wherein the step of detecting the bullet screen issuing mode in the control command comprises:
if the release mode in the control command is detected to be rough, determining that the release mode of the pop-up screen advertisement is rough;
and if the issuing mode in the control instruction is detected to be the accurate mode, judging that the issuing mode of the bullet screen advertisement is the accurate mode.
4. The method for controlling the pop-up screen of the terminal device according to claim 3, wherein if it is detected that the distribution manner in the control command is rough, the step of determining that the distribution manner of the pop-up screen advertisement is rough comprises the following steps:
and if the bullet screen issuing mode is judged to be the rough type, setting all the devices controlled by the background control system as target terminal devices.
5. The method for controlling a pop-up screen of a terminal device according to claim 3, wherein if it is detected that the issuing manner in the control command is the precise manner, the step of determining that the issuing manner of the pop-up screen advertisement is the precise manner comprises the following steps:
and if the bullet screen issuing mode is judged to be an accurate mode, screening the target terminal according to the screening conditions acquired by the background control system.
6. The method for controlling the bullet screen of the terminal device according to claim 1, wherein the step of screening out the target terminal device needing to release the bullet screen according to the bullet screen release mode and the terminal device added by the background control system comprises the following steps:
and after the bullet screen issuing mode is obtained, receiving a bullet screen request sent by the terminal equipment, and sending the bullet screen according to the request.
7. The method for controlling the bullet screen of the terminal device according to claim 1, wherein the step of controlling the bullet screen to play in the preset playing mode at the target terminal device according to the bullet screen publishing mode comprises:
the bullet screen is played in a repeated, cyclic or single form.
8. A terminal device, characterized in that the terminal device comprises: a memory, a processor and a terminal device bullet screen control program stored on the memory and operable on the processor, the terminal device bullet screen control program when executed by the processor implementing the steps of the terminal device bullet screen control method according to any one of claims 1 to 7.
9. A computer-readable storage medium, characterized in that the computer-readable storage medium has stored thereon a terminal device bullet screen control program, which when executed by a processor implements the steps of the terminal device bullet screen control method according to any one of claims 1 to 7.
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