CN108076358A

CN108076358A - Processing method, device and the equipment of business object

Info

Publication number: CN108076358A
Application number: CN201611207492.7A
Authority: CN
Inventors: 彭彬绪; 张帆; 张义保; 于志兴; 陈楷佳
Original assignee: Beijing Sensetime Technology Development Co Ltd
Current assignee: Beijing Sensetime Technology Development Co Ltd
Priority date: 2016-12-23
Filing date: 2016-12-23
Publication date: 2018-05-25

Abstract

The embodiment of the present invention provides a kind of processing method of business object, device and equipment.The described method includes：The corresponding sequencing parameter of multiple business objects for treating sequencing is obtained, wherein, the sequencing parameter is used to be adjusted the order of business object；According to the corresponding sequencing parameter of the multiple business object, the sequencing result of the multiple business object is determined；The sequencing result of the multiple business object is sent to main broadcaster end.Using the embodiment of the present invention, it can need not pass through the network transmission additional ad video data unrelated with video, so as to save the system resource of Internet resources and/or client, and, multiple business objects after sequencing are typically the more interested business object of user, subsequently when above-mentioned business object is showed user by client, user can be higher to the clicking rate of business object, so as to reduce the wasting of resources.

Description

Processing method, device and the equipment of business object

Technical field

The present invention relates to a kind of information processing technology more particularly to processing method of business object, device and equipment.

Background technology

With the development of Internet technology, people use internet viewing video more and more, as a result, internet video Business opportunity is provided for many new business.Because internet video can become important service traffics entrance, thus be considered It is the high-quality resource of business object (such as advertisement) implantation.

By way of implantation, the wide of duration mainly is fixed in some time insertion of video playing for existing video ads It accuses or places advertisement in the region of video playing and its neighboring area fixed position.

The content of the invention

It is an object of the present invention to provide a kind of processing schemes of business object.

According to the first aspect of the invention, a kind of processing method of business object is provided.The described method includes obtain and wait to adjust The corresponding sequencing parameter of multiple business objects of sequence, wherein, the sequencing parameter is used to carry out the order of business object Adjustment；According to the corresponding sequencing parameter of the multiple business object, the sequencing result of the multiple business object is determined；It will The sequencing result of the multiple business object is sent to main broadcaster end.

Optionally, it is described to obtain the corresponding sequencing parameter of multiple business objects, including：Obtain the multiple business pair The corresponding at least one dispensing index parameter of each business object as in；At least one throwing corresponding to each business object It puts index parameter to be weighted, using the weighted calculation value of business object as the corresponding sequencing parameter of the business object.

Optionally, it is described launch index parameter include budget resources information of the business object in set period of time and/or The remaining release time information of business object.

Optionally, budget resources information of the business object in set period of time passes through in the set period of time Resource upper-limit information and determined using resource information in the set period of time, when the business object remaining is launched Between information residual time length terminated by the dispensing of business object determine.

Optionally, the budget resources information has used money for the resource upper limit value in the resource upper-limit information with described The difference used between resource value in source information, the residue release time information terminate residual time length in negative with launching Pass relation.

Optionally, the clicking rate for enabling rate and/or business object launched index parameter and further include business object.

Optionally, at least one dispensing index parameter corresponding to each business object is weighted, Including：Each dispensing index parameter corresponding to each business object is normalized respectively, obtains each normalization and throws Put index parameter；Index parameter is launched to each normalization to be weighted.

Optionally, it is described to obtain the corresponding sequencing parameter of multiple business objects for treating sequencing, including：It is predetermined when reaching The sequencing cycle when, obtain and treat the corresponding sequencing parameter of the multiple business object of sequencing.

Optionally, before the multiple business objects for treating sequencing when reaching the predetermined sequencing cycle, are obtained, the method It further includes：The business object sent in video display process is carried out according to main broadcaster end obtains request, obtains to be sorted multiple The corresponding parameters sortnig of business object, wherein, the parameters sortnig is used to be ranked up the multiple business object；Root According to each corresponding parameters sortnig of business object in the multiple business object, putting in order for the multiple business object is determined Information；The information that puts in order of the multiple business object is sent to the main broadcaster end.

Optionally, it is described to obtain the corresponding parameters sortnig of multiple business objects to be sorted, including：It obtains described more The corresponding at least one operational indicator parameter of each business object in a business object, wherein, the operational indicator parameter includes The clicking rate for enabling rate and/or business object of business object；The corresponding at least one business of each business object is referred to Mark parameter is weighted, using the weighted calculation value of business object as the corresponding parameters sortnig of the business object.

Optionally, the business object is to include the special efficacy of semantic information.

Optionally, the business object includes the special efficacy of following at least one form comprising advertising message：Two-dimentional paster Special efficacy, three-dimensional special efficacy, particle effect.

According to the second aspect of the invention, a kind of processing unit of business object is provided.Described device includes：Sequencing parameter Acquisition module, for obtaining the corresponding sequencing parameter of multiple business objects for treating sequencing, wherein, the sequencing parameter is used for The order of business object is adjusted；Sequencing result determining module, for corresponding according to the multiple business object Sequencing parameter determines the sequencing result of the multiple business object；Sequencing result sending module, for by the multiple business pair The sequencing result of elephant is sent to main broadcaster end.

Optionally, the sequencing parameter acquisition module, including：Index selection submodule is launched, it is the multiple for obtaining The corresponding at least one dispensing index parameter of each business object in business object；Weighted calculation submodule, for described every The corresponding at least one dispensing index parameter of a business object is weighted, using the weighted calculation value of business object as institute State the corresponding sequencing parameter of business object.

Optionally, the resource upper limit value that the budget resources information is included in the resource upper-limit information has been used with described The difference used between resource value in resource information, the residue release time information terminate residual time length in negative with launching Correlativity.

Optionally, the weighted calculation submodule, for the corresponding each dispensing index parameter of each business object It is normalized respectively, obtains each normalization and launch index parameter；Index parameter is launched to each normalization to add Power calculates.

Optionally, the sequencing parameter acquisition module, for when reaching the predetermined sequencing cycle, obtaining the institute for treating sequencing State the corresponding sequencing parameter of multiple business objects.

Optionally, described device further includes：Parameters sortnig acquisition module, for carrying out video playing mistake according to main broadcaster end The business object sent in journey obtains request, obtains the corresponding parameters sortnig of multiple business objects to be sorted, wherein, institute Parameters sortnig is stated for being ranked up to the multiple business object；Put in order determining module, for according to the multiple industry The corresponding parameters sortnig of each business object in business object determines the information that puts in order of the multiple business object；Information is sent out Module is sent, for the information that puts in order of the multiple business object to be sent to main broadcaster end.

Optionally, the parameters sortnig acquisition module, including：Operational indicator acquisition submodule, it is the multiple for obtaining The corresponding at least one operational indicator parameter of each business object in business object, wherein, the operational indicator parameter bag Include the clicking rate for enabling rate and/or business object of business object；Parameters sortnig acquisition submodule, for each business The corresponding at least one operational indicator parameter of object is weighted, using the weighted calculation value of business object as described in The corresponding parameters sortnig of business object.

According to the third aspect of the invention we, a kind of processing equipment of business object is provided, including：Processor, memory lead to Believe interface and communication bus, the processor, the memory and the communication interface are completed mutual by the communication bus Between communication；For the memory for storing an at least executable instruction, the executable instruction makes the processor perform such as The corresponding operation of processing method for the business object that first aspect provides.

Processing method, device and the equipment of the business object provided according to embodiments of the present invention treat sequencing by obtaining The corresponding sequencing parameter of multiple business objects determines the sequencing of multiple business objects as a result, so as to which sequencing result be sent Main broadcaster end is given, thus it is possible, on the one hand, carrying out sequencing using its sequencing parameter by the business object for treating sequencing to acquisition, such as may be used The shorter business of end residual time length is launched so that budget resources information (such as available budget) is more to shift to an earlier date the sequence of picture, from And the business object can be launched as early as possible, the throw ratio of business object is improved, moreover, the dispensing mode of the business object is cleverer It is living, in addition, compared with traditional video ads mode, the processing method of business object provided in an embodiment of the present invention, Wu Xutong The network transmission additional ad video data unrelated with video is crossed, has saved the system resource of Internet resources and/or client；Separately On the one hand, multiple business objects after sequencing are typically the more interested business object of user, subsequently when client will be above-mentioned When business object shows user, user can be higher to the clicking rate of business object, so as to reduce the wasting of resources.

Description of the drawings

Fig. 1 is the flow chart of the processing method for the business object for showing according to embodiments of the present invention one；

Fig. 2 is the flow chart of the processing method for the business object for showing according to embodiments of the present invention two；

Fig. 3 is to show a kind of interface schematic diagram in the live streaming room with business object list；

Fig. 4 is the logic diagram of the processing unit for the business object for showing according to embodiments of the present invention three；

Fig. 5 is a kind of logic diagram of the processing unit for the business object for showing according to embodiments of the present invention four；

Fig. 6 is the logic diagram of the processing unit for another business object for showing according to embodiments of the present invention four；

Fig. 7 is the logic diagram of the processing equipment for the business object for showing according to embodiments of the present invention five.

Specific embodiment

Detailed description of the present invention exemplary embodiment below in conjunction with the accompanying drawings.

Embodiment one

Fig. 1 is the flow chart of the processing method for the business object for showing according to embodiments of the present invention one.Pass through business object The computer system of processing unit perform the method, the processing unit of business object can be server or client etc., The embodiment of the present invention is illustrated by taking server as an example.

With reference to Fig. 1, in step S110, the corresponding sequencing parameter of multiple business objects for treating sequencing is obtained.

Wherein, sequencing parameter is for being adjusted the order of business object, for example, can the residue based on business object The definite sequencing parameters such as resource information (specific such as remaining sum), remaining time resource information (such as remaining to launch duration). Priority orders when sequencing parameter can be used for launching multiple business objects are adjusted, and can be used for multiple business Putting in order when object is launched is adjusted.Business object is to include the special efficacy of semantic information.Specifically as business object can By include comprising advertising message it is following it is at least one in the form of special efficacy：Two-dimentional paster special efficacy, three-dimensional special efficacy, particle effect.

In force, the embodiment of the present invention can be applied in the scene of video playing, such as net cast, broadcasting have been recorded Video that the video or broadcasting that system is completed are being recorded etc..By taking net cast as an example, at present, there are many net cast platforms, such as Chinese prickly ash live streaming platform, YY live streaming platforms etc..Usual net cast platform is all correspondingly arranged on application program, passes through the application program Live video can be watched or carry out net cast.Each net cast platform includes multiple live streaming rooms, and each straight At least one main broadcaster can be included by broadcasting in room, main broadcaster can pass through the sight in live streaming room of the camera at main broadcaster end where it Many or bean vermicelli live video.

Main broadcaster can show business object during net cast is carried out to spectators or bean vermicelli, such as word or regard Frequency advertisement or two-dimentional paster special efficacy comprising advertising message etc..When main broadcaster needs to show certain business object to spectators or bean vermicelli When, main broadcaster can be by its main broadcaster end to server (can launch for business object server) requested service object.Server Multiple business objects can be obtained, and multiple business objects are carried out to launch priority ranking or preliminary sequence, specifically such as, service Device can launch data etc. to the history of business object in advance and analyze, and the row of business object can be set according to analysis result Sequence rule, such as sorted according to the clicking rate of the sequence of the creation time of business object and/or business object.It is received in server Previously selected multiple business objects can be ranked up according to pre-set ordering rule, sorted during above-mentioned request Multiple business objects afterwards.

The resource information of business object can be analyzed in advance, the tune of business object can be set according to analysis result Sequence rule can be that business object sets corresponding sequencing parameter based on the sequencing rule, alternatively, dispensing index can also be set Parameter can determine sequencing parameter by launching index parameter, for example, resource consumption information that can be based on business object and/ Or residual resource information and/or remaining release time information etc. are launched index parameter and are calculated by predetermined algorithmic rule, To determine sequencing parameter.Wherein, above-mentioned algorithmic rule can be specifically Weight algorithm, i.e., by setting phase to launch index parameter The weight answered is calculated the sequencing result of the business object.The mode for setting weight can rule of thumb artificially be set Determine or set by the analysis of the historical data to business object.For example, launch index parameter may include M and N, wherein, the weight that the weight of M could be provided as 0.6, N could be provided as 0.4, alternatively, the weight of M and N can be arranged to 0.5 etc..After multiple business objects after getting sequence, corresponding sequencing parameter can be obtained from each business object.

In step S120, according to the corresponding sequencing parameter of multiple business objects, the sequencing of multiple business objects is determined As a result.

In force, sequence from large to small can be carried out to the value of the sequencing parameter of obtained each business object, can be incited somebody to action Its ranking results is adjusted the order of multiple business objects, obtains the sequencing result of multiple business objects.For example, business pair Preliminary as A, business object B and business object C is ordered as business object A, business object B, business object C, when needs are to upper When stating the orders of multiple business objects and being adjusted, if the sequencing parameter of business object A is 0.7, the sequence of business object B is joined Number is 0.8, and the parameters sortnig of business object C is 0.9, then exchanges the value of order parameter from greatly to the business object order after small sequence For：Business object C, business object B, business object A.

In step S130, the sequencing result of above-mentioned multiple business objects is sent to main broadcaster end.

Wherein, main broadcaster end can be the application program or terminal device for carrying out video playing, such as mobile phone, tablet Computer or PC etc..

In force, the information such as the title of multiple business objects after sequencing and/or title can be sent to main broadcaster end. After main broadcaster's termination receives above- mentioned information, it can treat that the order of multiple business objects of sequencing adjusts accordingly.When main broadcaster needs During to video spectators or bean vermicelli displaying business object, a business object can be chosen from multiple business objects after sequencing, The business object of selection can be presented in currently playing video by main broadcaster end.It is for example, special as two-dimentional advertisement using business object Exemplified by effect, after main broadcaster chooses the business object, which can be arranged on corresponding in video image by main broadcaster end The background area of the head zone of personage (such as main broadcaster) and/or video image in position, such as video image, spectators or bean vermicelli can To click on two-dimentional advertisement special efficacy, at this point, the client of spectators or bean vermicelli can play the page from current video jumps to two-dimentional advertisement The page of content in special efficacy corresponding to advertisement.

The processing method of business object provided in an embodiment of the present invention treats that multiple business objects of sequencing are distinguished by obtaining Corresponding sequencing parameter determines the sequencing of multiple business objects as a result, so as to which sequencing result is sent to main broadcaster end, in this way, one Aspect carries out sequencing by the business object for treating sequencing to acquisition using its sequencing parameter, such as can be by budget resources information (such as available budget) is more and launches end residual time length shorter business and the sequence of picture is shifted to an earlier date, so as to launch this as early as possible Business object improves the throw ratio of business object, moreover, the dispensing mode of the business object is more flexible, in addition, being regarded with traditional Frequency advertising is compared, the processing method of business object provided in an embodiment of the present invention, without by network transmission and video without The additional ad video data of pass, has saved the system resource of Internet resources and/or client；On the other hand, it is more after sequencing A business object is typically the more interested business object of user, follow-up when above-mentioned business object is showed user by client When, user can be higher to the clicking rate of business object, so as to reduce the wasting of resources.

Embodiment two

Fig. 2 is the flow chart of the processing method for the business object for showing according to embodiments of the present invention two, and the embodiment can It is considered as another concrete implementation scheme of Fig. 1.The processing method of the business object of the present embodiment can be real by background server It is existing, it can also be by arbitrarily having the appropriate equipment of data sampling and processing and transfer function to realize that the embodiment of the present invention is with server Exemplified by be described in detail.The processing method of the business object can be performed during net cast is carried out.

With reference to Fig. 2, before the step S110 in performing above-described embodiment one, multiple business objects can be carried out first Sequence, then, can when meeting predetermined conditions for multiple business objects after sequence, the arrangement to multiple business objects Order is adjusted.Wherein, the processing being ranked up to multiple business objects can include a variety of realization methods, presented below A kind of optional realization method specifically may comprise steps of S210~step S230.

In step S210, the business object sent according to main broadcaster end in video display process is carried out obtains request, obtains The corresponding parameters sortnig of multiple business objects to be sorted.

Wherein, business object can be shown according to certain business demand to user and complete execution business pair by user The object created as the desired operation of supplier, such as advertisement etc..Business object can include but is not limited to comprising advertisement The special efficacy of following at least one form of information：Two-dimentional paster special efficacy, three-dimensional special efficacy, particle effect etc..Parameters sortnig for pair Multiple business objects are ranked up, and parameters sortnig can specifically be set according to actual conditions.Video can be broadcast live Live video or recorded the video of completion, can also be video recorded etc..In order to what is understood in more detail Illustrate the processing procedure of the embodiment of the present invention, the present invention is described in detail by taking net cast as an example below, is regarded for other Frequency broadcast mode, the mode that can refer to net cast are handled, and details are not described herein.

In the processing scheme of the business object of the present embodiment, the choosing of business object can be provided in the main broadcaster end of main broadcaster Button is taken, when main broadcaster is during net cast is carried out, can show business object to spectators or bean vermicelli.When main broadcaster need to When bean vermicelli shows certain business object, the selection button of above-mentioned business object can be clicked on, at this point, main broadcaster end can be sent out to server Business object is sent to obtain request, it, can be from the business object of its storage after server receives business object acquisition request Multiple business objects are randomly selected, alternatively, choosing multiple industry from the business object of storage according to preset selection rule Business object, can be using multiple business objects of selection as multiple business objects to be sorted.

It should be noted that the trigger condition of the sequence processing of business object can be not limited to a kind of side of above-mentioned offer Formula, for example, some or multiple main broadcasters can be directed to, can also periodically be sent to the business pair of sequence including a variety of As etc..

In addition, the above-mentioned processing for obtaining multiple business objects to be sorted, can include a variety of achievable modes, carry below For a kind of optional mode, specifically may include：The business object sent according to main broadcaster end in video display process is carried out obtains Request, obtains multiple business objects to be put, according to the predetermined impression information of multiple business objects to be put and business pair As the stereotactic conditions information of enabler (i.e. main broadcaster), multiple business pair to be sorted are chosen from multiple business objects to be put As.

Wherein, predetermined impression information can be included at least such as the gender of main broadcaster, the age of main broadcaster and main spectators or powder Gender, age, the city at place, used operating system, network access used of silk etc., the age therein can basis Actual needs is divided into multiple age ranges, such as 0-12,13-20,21-35,35-50, more than 50 and unlimited, the city at place Can be a line city, tier 2 cities, three line cities, four or five lines and other or unlimited etc., used operating system can be IOS, Android or unlimited etc., network access used can be WiFi, mobile phone flow or unlimited etc..The stereotactic conditions information of main broadcaster Such as the attribute of the pet name of main broadcaster, the self attributes of main broadcaster, the main spectators of the main broadcaster or bean vermicelli and main can be included at least The gender of spectators or bean vermicelli, age, the city at place, used operating system, network access used etc..

In force, when main broadcaster by main broadcaster end to server acquisition request business object when, server can lead this The predetermined impression information of the stereotactic conditions information broadcast and multiple business objects to be put carries out comparison matching, to be put more The business object that both selections match in a business object is as candidate Traffic object.It is then possible to according to each candidate's industry The resource information of business object (can include account balance, candidate's industry of the corresponding business object supplier of candidate Traffic object At least one of the popularization plan aggregate limit of business object and the popularization plan Day Sum Limited of the candidate Traffic object etc. information) and throw Temporal information (can include launching the date and launch at least one of period etc. information) is put, deletes multiple candidate Traffic objects In be unsatisfactory for the candidate Traffic object of default resource information and/or release time information, obtain multiple business objects to be sorted.

It obtains after the multiple business objects to sort, data can be launched to the history of business object and analyzed, according to Analysis result can set the ordering rule of business object, can be that business object sets corresponding sequence based on the ordering rule Parameter alternatively, operational indicator parameter can also be set, parameters sortnig can be determined by operational indicator parameter, for example, can be with base In the clicking rate of business object and/or information (such as business pair for enabling rate and/or the corresponding resource of business object of business object Dispensing total amount of elephant etc.) etc. operational indicators parameter calculated by predetermined algorithmic rule, with determine parameters sortnig.Its In, above-mentioned algorithmic rule can be specifically Weight algorithm, i.e., by being calculated for the corresponding weight of operational indicator parameter setting To the information that puts in order of the business object.Set weight mode can be rule of thumb be manually set or It is set by the analysis of the historical data to business object.For example, operational indicator parameter may include X and Y, wherein, the power of X The weight that could be provided as 0.8, Y again could be provided as 0.2, alternatively, the weight of X and Y can be arranged to 0.5 etc..It is obtaining To after the multiple business objects to sort, corresponding parameters sortnig can be obtained from each business object.

The relevant treatment of parameters sortnig is determined above by operational indicator parameter, can specifically pass through such as one He of following steps The mode of step 2 is realized：

Step 1 obtains the corresponding at least one operational indicator parameter of each business object in multiple business objects, Wherein, operational indicator parameter includes the clicking rate for enabling rate and/or business object of business object.

In force, different types of business object (such as advertisement), operational indicator parameter can be different, in order to better Illustrate the concrete processing procedure of the embodiment of the present invention, the parameters sortnig in the embodiment of the present invention can include enabling for business object The clicking rate of rate and/or business object.Wherein, the rate that enables of business object can be that certain business object is selected by main broadcaster, and open up Show the ratio that the total degree of main broadcaster is sent to the number of spectators or bean vermicelli and the business object, such as 60%.Business object Clicking rate can be that the number that certain business object is clicked on by spectators or bean vermicelli shows the business pair with main broadcaster to spectators or bean vermicelli The ratio of the total degree of elephant, such as 70%.

Wherein it is possible to the clicking rate for enabling rate and business object of business object is divided by multiple portions according to actual demand Point, if the rate that enables of business object can be including enabling rate for a long time and enabling rate in short term, the clicking rate of business object can include Long-term clicking rate and short-term clicking rate, wherein, enable rate of the rate for first time period is enabled for a long time, and first time period is business pair For the dispensing initial time of elephant to the period between the specified end time, the specified end time therein can be according to actual conditions It is set, such as before current time or 3 days etc..It is short-term enable that rate is business object in first time period at least one the Two periods enabled rate.Long-term clicking rate is clicking rate of the business object in first time period.Short-term clicking rate is business Object is in the clicking rate of second time period.

For the ease of calculating the algorithm for the clicking rate for enabling rate and business object that can set business object respectively.That is industry Business object enable rate can by enable for a long time rate and its corresponding first predefined weight and it is short-term enable rate and and its Corresponding second predefined weight determines, e.g., U=U_L* Wl+Us*Ws, wherein, U enables rate, U for business object_LTo enable for a long time Rate, Us enable rate to be short-term, and Ws is the second predefined weight for enabling rate in short term, and W1 is the first predefined weight for enabling rate for a long time. The clicking rate of business object can by long-term clicking rate and its corresponding 3rd predefined weight and short-term clicking rate and with Its corresponding 4th predefined weight determines.Such as, C=C_L* W2+Cd*Wd, wherein, C be business object clicking rate, C_LFor long-term point Rate is hit, Cd is short-term clicking rate, and Wd is the 4th predefined weight of short-term clicking rate, and W2 is the 3rd predetermined power of long-term clicking rate Weight.

It should be noted that above-mentioned first predefined weight, the second predefined weight, the 3rd predefined weight and the 4th predefined weight Specific value can rule of thumb either historical data be counted to obtain or can also be manually set, it is specific as enabled for a long time First predefined weight of rate can be 0.3, and the second predefined weight for enabling rate in short term can be 0.7 etc., the embodiment of the present invention pair First predefined weight, the second predefined weight, the 3rd predefined weight and the 4th predefined weight and the first predefined weight, second are in advance The specific value for determining weight, the 3rd predefined weight and the 4th predefined weight does not limit.

It, can also be right respectively in order to which the clicking rate for enabling rate and business object for ensureing business object is in same magnitude The two is normalized.

Step 2, at least one operational indicator parameter corresponding to each business object is weighted, by industry The weighted calculation value of business object is as the corresponding parameters sortnig of business object.

It in force, can be according to above-mentioned formula U=U_L* Wl+Us*Ws and formula C=C_L* W2+Cd*Wd is calculated respectively The clicking rate for enabling rate and business object to business object (can also enable rate and business object to obtain business object Clicking rate is normalized respectively, and rate and/or clicking rate are enabled after being normalized).It is then possible to multiple business Each business object is corresponding in object enables rate and clicking rate is weighted, wherein, business object enables rate and point Hitting the weight of rate can be set according to actual conditions, and the specific weight for enabling rate such as business object is 0.2 and clicking rate Weight 0.8 etc..For example, if the enable rate and the weight of clicking rate of business object are all 0.5, each operational indicator that normalizes is joined Number is weighted as 0.5U+0.5C, after weighted calculation, can obtain the weighted calculation value V of the business object, i.e., V=0.5U+0.5C, can be using the weighted calculation value V of business object as the corresponding parameters sortnig of business object.

In practical applications, it is contemplated that business object can include polytype, different types of business object, weighting The calculation of calculated value can be different, and a kind of optional processing mode presented below can specifically include：According to multiple business Type belonging to object is weighted the corresponding operational indicator parameter of each business object in multiple business objects, obtains To the weighted calculation value of each business object.

The dispensing mode of business object can be showed spectators or bean vermicelli by main broadcaster, and spectators or bean vermicelli only pass through as clicked on When operations trigger the business object, which is marked as launching successfully, alternatively, business object is showed sight by main broadcaster Many or bean vermicelli can be labeled as launching successfully, and based on the related content of above-mentioned dispensing mode, the type of business object can include CPC (Cost Per Click, the expense clicked on every time) types and CPM (Cost Per Mille, cost per thousand) type.It is based on The above is understood, if business object is CPC type service objects, operational indicator parameter enables rate including business object With the clicking rate of business object；If business object is CPM type service objects, operational indicator parameter includes business object Enable rate.

Based on the type of above-mentioned business object, the foregoing type according to belonging to multiple business objects, to multiple business objects In each corresponding operational indicator parameter of business object be weighted, obtain the place of the weighted calculation value of each business object Reason, concrete processing procedure may refer to above-mentioned related content, and details are not described herein.

It should be noted that since CPM type services objects only enables rate this operational indicator parameter with business object It is related, therefore, the process of above-mentioned normalized can not also be carried out for CPM type services object, and directly using each Business object enables rate as the corresponding parameters sortnig of business object, so as to mitigate the data processing pressure of server. Certainly, the uniformity for server process data, uniformity can also be carried out in the rate that enables to CPM type service objects After normalized, then the normalized rate that enables is weighted, weighted calculation value, i.e. 0.5U is obtained, so as to obtain industry The parameters sortnig V=0.5U of business object.

In step S220, according to the corresponding parameters sortnig of each business object in multiple business objects, multiple business are determined The information that puts in order of object.

In force, row from large to small can be carried out to the value (such as above-mentioned weighted calculation value) of obtained each parameters sortnig Sequence, can be using its ranking results as the information that puts in order of the business object.For example, the parameters sortnig of business object P is 0.5, The parameters sortnig of business object Q is 0.8, and the parameters sortnig of business object R is 0.35, then to the value of parameters sortnig from greatly to float After sequence business object order be：Business object Q, business object P, business object R.

It should be noted that may be still larger in view of the quantity of multiple business objects after sequence, it can therefrom select The business object of certain amount is taken to be launched, in this way, the business object of the certain amount of selection need to only can be ranked up, The information that puts in order of the business object for the certain amount that need to be only chosen, you can with according to the information that puts in order Therefrom choose the information that puts in order of the business object such as first 10 or 5.

In step S230, the information that puts in order of multiple business objects is sent to main broadcaster end.

In force, when server can get multiple business objects in step S210, multiple business objects are sent out It gives main broadcaster end or after the information that puts in order of multiple business objects is sent to main broadcaster end, is then forwarded to main broadcaster End, can also be and send jointly to main broadcaster end with the information that puts in order of multiple business objects, the embodiment of the present invention does not do this It limits.It, can be by the information that puts in order of each business object after main broadcaster end obtains the information that puts in order of multiple business objects As sort by of the business object in multiple business objects, multiple business objects are ranked up according to this, are sorted Multiple business objects afterwards.Multiple business objects can be arranged on to the selection button of business object according to its information that puts in order In corresponding marquee.When needing to video spectators or bean vermicelli displaying business object, an industry can be chosen from marquee Business object, the business object of selection can be presented in currently playing video by main broadcaster end.For example, using business object as two dimension Exemplified by advertisement special efficacy, after user chooses the business object, which can be arranged in video image by main broadcaster end Corresponding position, such as the background area of the head zone of personage (such as main broadcaster) and/or video image in video image.

Wherein, the quantity of marquee may be set according to actual conditions, such as 5 or 10 etc., the embodiment of the present invention pair This is not limited.In practical applications, business object how is placed into marquee can be presented below there are many realization method A kind of optional mode can include herein below：Main broadcaster end can record main broadcaster and enable business object in each marquee Number can will enable the most marquee of number as the position where the business object to make number one in multiple business objects It puts, it is then possible to which will enable number is only smaller than the most marquee of above-mentioned number as coming second in multiple business objects Business object where position, and so on, position of multiple business objects in marquee can be obtained.

For example, as shown in figure 3, if main broadcaster end is provided with 5 marquees, moreover, enabling the most marquee of number and being 3rd marquee enables number and is only smaller than the most marquee of above-mentioned number as the 1st marquee, with this, according to enabling number It is descending, marquee put in order for：3rd marquee-the of marquee-the 2 of marquee-the 1,5 marquees- 4th marquee, multiple business objects after sequence are A-B-C-D-E, then business object A can be placed on to the 3rd selection Frame, business object B are placed on the 1st marquee, and business object C is placed on the 2nd marquee, and business object D is placed on the 5th Marquee, business object E are placed on the 4th marquee.

In order to enable sequence after multiple business objects in budget resources information (such as available budget) more and remaining dispensing Time shorter business object is delivered to main broadcaster and is shown as early as possible, can be by predetermined sequencing rule to multiple after sequence Business object carries out sequencing, to achieve the purpose that launch as early as possible, referring specifically to the processing of following step S240~step S270.

In step S240, when reaching the predetermined sequencing cycle, each business in the multiple business objects for treating sequencing is obtained The corresponding at least one dispensing index parameter of object.

Wherein, the sequencing cycle can be set according to actual conditions, such as 10 seconds or 1 minute specific.Launch index Parameter can be for determining the achievement data of sequencing parameter, and launching index parameter can specifically be set according to actual conditions Fixed, the information for enabling the corresponding resource of rate, business object of clicking rate, business object such as business object is (such as business object Launch total amount etc.) etc..

In force, when reaching the predetermined sequencing cycle, server can obtain the business object after the sequence of main broadcaster end (for example, business object in Fig. 3 in 5 marquees), can be by whole business in multiple business objects after above-mentioned sequence Object, can also be by partial service object therein (for example, the industry that main broadcaster does not launch also as the multiple business objects for treating sequencing Business object etc.) as the multiple business objects for treating sequencing.It is then possible to obtain each business in the multiple business objects for treat sequencing The object corresponding such as clicking rate of business object and/or business object enable rate and/or the corresponding resource of business object Information etc. launch index parameter.

A kind of a variety of, alternative for launching index parameter presented below can be included by launching index parameter, specifically can be with Including：Budget resources information and/or business pair of the business object in set period of time can be included at least by launching index parameter The remaining release time information of elephant.

Wherein, budget resources information can be used for being characterized as some or the pre-assigned resource letter of multiple business objects Breath, specific such as available budget.Remaining release time information can be used for the remaining time for characterizing the dispensing of certain business object.

Determine the remaining release time information of budget resources information and business object of the business object in set period of time Mode can include it is a variety of, a kind of optional processing mode presented below specifically may include：Business object is in setting time Budget resources information in section can have been used by the resource upper-limit information in set period of time and in set period of time Resource information determines that specifically, budget resources information is the resource upper limit value in resource upper-limit information and has used resource information In the difference used between resource value.For example, the resource upper limit value (i.e. top limit) in resource upper-limit information in 3 days The resource value (such as spending amount) has been used to be for the business object launched until given time in 3000 yuan, 3 days is corresponding 1000, then the budget resources information (i.e. available budget) in 3 days can be 3000-1000=2000 members.Wherein, the resource upper limit is believed Breath can be set according to actual conditions.

The remaining release time information of business object can terminate residual time length by the dispensing of business object and determine, In, remaining release time information with launch terminate residual time length can negatively correlated relation, that is, launch terminate residual time length it is smaller, The corresponding numerical value of remaining release time information can be bigger.It is for example, general in order to improve the dispensing of business object in double 11 activities Rate can be handled as follows：It is less than or equal to preset duration threshold value if launching and terminating residual time length, business object remains Remaining release time information can be set as 1；It is more than preset duration threshold value if launching and terminating residual time length, business object remains Remaining release time information can be set as 0, wherein, preset duration threshold value can be set according to actual conditions, specific such as 12 Hour or 24 it is small when etc..Or it is less than or equal to the first preset duration threshold value, business pair if launching and terminating residual time length The remaining release time information of elephant can be set as 1；It is more than the first preset duration threshold value if launching and terminating residual time length, and it is small In the second preset duration threshold value, then the remaining release time information of business object can be set as 0.5；Terminate residue if launched Duration is greater than or equal to the second preset duration threshold value, then the remaining release time information of business object can be set as 0.Wherein, First preset duration threshold value and the second preset duration threshold value can be set according to actual conditions, specific such as the first preset duration When threshold value is 24 small, the second preset duration threshold value is when being 48 small etc..

In addition, it is contemplated that sequencing operation is just carried out after the predetermined sequencing cycle is reached, in this way, adjacent sequencing twice is grasped Need certain time interval, and in the time interval, business object can generate it is new enable rate and clicking rate, therefore, The clicking rate for enabling rate and/or business object of business object can also be included by launching index parameter.Business object can be passed through The clicking rate for enabling rate and/or business object sequencing is carried out to business object, specific processing can be handled such as sequence, can also Directly basis enables rate and/or clicking rate and carries out sequencing to business object.

When get each business object it is corresponding it is at least one dispensing index parameter after, can be to each business object pair At least one dispensing index parameter answered is weighted, and the weighted calculation value of business object is corresponding as business object Sequencing parameter, specifically may refer to the description below：

In order to ensure the time resource information of budget resources information and business object of the business object in set period of time In same magnitude, the two can be normalized respectively.Meanwhile when being launched according to the residue of above-mentioned business object Between information can be by launching the related content that terminates residual time length and preset duration threshold value and determine, the remaining dispensing of business object Temporal information can be set as corresponding numerical value, such as 1,0.5 or 0, therefore, can be only to business object in set period of time Budget resources information be normalized, corresponding processing is referring to following step S250.

In step S250, each dispensing index parameter corresponding to each business object is normalized respectively, It obtains each normalization and launches index parameter.

In force, budget resources information of the business object in set period of time can be represented by P, if after sequence Multiple business objects in the P values comprising one or more business objects be infinity, then can be by the business object of infinity P values be arranged to sequence after multiple business objects in P values maximum (maximum in addition to infinity), for example, sort after Multiple business objects P values be respectively { 1,2,3,4, ∞ }, including a P value for infinity (i.e. ∞) business pair As, the P values of the business object can be arranged to the maximum 4 in addition to infinity, that is, the P values after adjusting respectively 1,2,3, 4,4 }.In practical applications, usually there is no infinitely great numerical value, above-mentioned infinity can be that numerical value is far longer than multiple industry The numerical value of P values time in object of being engaged in big (being only less than maximum), can specifically be realized by way of given threshold, for example, such as Fruit maximum and second largest value obtain difference more than 50, it may be considered that the maximum is infinity, for example, multiple business after sequence The P values of object are respectively { 1,2,3,4,100 }, are the business object of infinitely great (i.e. 100) including a P value, due to 100-4>50, then the P values of the business object can be arranged to the maximum (i.e. second largest value) 4 in addition to infinity, that is, after adjusting P values be respectively { 1,2,3,4,4 }.

For the P values after adjustment, place is normalized in the mode that each single item P values divided by maximum therein may be employed Reason, the P values after normalization are represented by { P1/Pmax, P2/Pmax, P3/Pmax, P4/Pmax, P5/Pmax } respectively.Based on upper Example is stated, then the P values after normalizing are respectively { 1/4,2/4,3/4,4/4,4/4 }.

In step S260, index parameter is launched to each normalization and is weighted, by the weighted calculation value of business object As the corresponding sequencing parameter of business object.

It in force, can be to the budget resources information after each corresponding normalization of business object in multiple business objects It is weighted with the remaining release time information of business object, wherein, budget resources information and remaining throwing after normalization Putting the weight of temporal information can be set according to actual conditions, and the weight of the specific budget resources information as after normalizing is 0.4 and the weight 0.6 etc. of remaining release time information.For example, if the weight of the budget resources information after normalization is 0.4, remain The weight 0.6 of remaining release time information, then be weighted as 0.4P+0.6T the business object, pass through weighted average After calculating, weighted calculation value K, the i.e. K=0.4P+0.6T of the business object can be obtained, wherein, T represents the remaining release time Information, specific value can be 1,0.5 or 0 etc..It can be corresponding as business object using the weighted calculation value of business object Sequencing parameter.

In step S270, according to the corresponding sequencing parameter of multiple business objects, the sequencing of multiple business objects is determined As a result.

In force, in multiple business objects after being sorted after the weighted calculation value of each business object, Ke Yigen Current the putting in order of corresponding business object is adjusted according to the size of weighted calculation value, determines the tune of multiple business objects Sequence result.

In step S280, the sequencing result of multiple business objects is sent to main broadcaster end.

Wherein, the step content of above-mentioned steps S280 is identical with the step content of step S130 in above-described embodiment one, tool Body processing procedure may refer to above-mentioned steps S130, and details are not described herein.

If for example, as shown in figure 3, the sequencing result of 5 business objects therein be E-A-C-D-B, can be by industry Business object A is adjusted to the 1st marquee, and business object B is adjusted to the 4th marquee, business object E is adjusted to the 3rd Marquee.

Embodiment three

Based on identical technical concept, Fig. 4 is the processing unit for the business object for showing according to embodiments of the present invention three Logic diagram.With reference to Fig. 4, described device includes sequencing parameter acquisition module 410, sequencing result determining module 420 and sequencing knot Fruit sending module 430.

Sequencing parameter acquisition module 410, for obtaining the corresponding sequencing parameter of multiple business objects for treating sequencing, In, the sequencing parameter is used to be adjusted the order of business object.

Sequencing result determining module 420, for according to the corresponding sequencing parameter of the multiple business object, determining institute State the sequencing result of multiple business objects.

Sequencing result sending module 430, for the sequencing result of the multiple business object to be sent to main broadcaster end.

The processing unit of business object provided in an embodiment of the present invention treats that multiple business objects of sequencing are distinguished by obtaining Corresponding sequencing parameter determines the sequencing of multiple business objects as a result, so as to which sequencing result is sent to main broadcaster end, in this way, one Aspect carries out sequencing by the business object for treating sequencing to acquisition using its sequencing parameter, such as can be by budget resources information (such as available budget) is more and launches end residual time length shorter business and the sequence of picture is shifted to an earlier date, so as to launch this as early as possible Business object improves the throw ratio of business object, moreover, the dispensing mode of the business object is more flexible, in addition, being regarded with traditional Frequency advertising is compared, the processing method of business object provided in an embodiment of the present invention, without by network transmission and video without The additional ad video data of pass, has saved the system resource of Internet resources and/or client；On the other hand, it is more after sequencing A business object is typically the more interested business object of user, follow-up when above-mentioned business object is showed user by client When, user can be higher to the clicking rate of business object, so as to reduce the wasting of resources.

The description of related content in the present embodiment is referred to the phase of the processing method in previous embodiment to business object Description is closed, details are not described herein for the present embodiment.

Example IV

Based on identical technical concept, Fig. 5 is the processing unit for the business object for showing according to embodiments of the present invention four Logic diagram.With reference to Fig. 5, described device is except including the sequencing parameter acquisition module 410 in above-mentioned Fig. 4, sequencing result determines Outside module 420 and sequencing result sending module 430, herein below can also be included：

Optionally, sequencing parameter acquisition module 410, including：Index selection submodule 411 is launched, it is described more for obtaining The corresponding at least one dispensing index parameter of each business object in a business object；Weighted calculation submodule 412, is used for At least one dispensing index parameter corresponding to each business object is weighted, by the weighting of business object Calculated value is as the corresponding sequencing parameter of the business object.

Optionally, weighted calculation submodule 411, for the corresponding each dispensing index parameter point of each business object It is not normalized, obtains each normalization and launch index parameter；Index parameter is launched to each normalization to be weighted It calculates.

Optionally, sequencing parameter acquisition module 410, for when reaching the predetermined sequencing cycle, obtaining the institute for treating sequencing State the corresponding sequencing parameter of multiple business objects.

Optionally, as shown in fig. 6, described device further includes parameters sortnig acquisition module 440, put in order determining module 450 and information sending module 460, wherein：

Parameters sortnig acquisition module 440, for the business object sent according to main broadcaster end in video display process is carried out Request is obtained, obtains the corresponding parameters sortnig of multiple business objects to be sorted, wherein, the parameters sortnig is used for institute Multiple business objects are stated to be ranked up.

The determining module that puts in order 450, for according to the corresponding sequence of each business object in the multiple business object Parameter determines the information that puts in order of the multiple business object.

Information sending module 460, for the information that puts in order of the multiple business object to be sent to main broadcaster end.

Optionally, the parameters sortnig acquisition module 440, including：Operational indicator acquisition submodule is described more for obtaining The corresponding at least one operational indicator parameter of each business object in a business object, wherein, the operational indicator parameter The clicking rate for enabling rate and/or business object including business object；Parameters sortnig acquisition submodule, for each industry The corresponding at least one operational indicator parameter of business object is weighted, using the weighted calculation value of business object as institute State the corresponding parameters sortnig of business object.

Embodiment five

The embodiment of the present invention additionally provides a kind of processing equipment of business object, such as can be mobile terminal, personal meter Calculation machine, tablet computer, server etc..Below with reference to Fig. 7, it illustrates suitable for being used for realizing the terminal device of the embodiment of the present application Or the structure diagram of the processing equipment 700 of the business object of server：As shown in fig. 7, the processing equipment 700 of business object is wrapped One or more processors, communication unit etc. are included, one or more of processors are for example：One or more central processing unit (CPU) 701 and/or one or more image processor (GPU) 713 etc., processor can be according to being stored in read-only memory (ROM) executable instruction in 702 or it is loaded into from storage part 708 executable in random access storage device (RAM) 703 It instructs and performs various appropriate actions and processing.Communication unit 712 may include but be not limited to network interface card, and the network interface card may include but not It is limited to IB (Infiniband) network interface card.

Processor can communicate with read-only memory 702 and/or random access storage device 730 to perform executable instruction, It is connected by bus 704 with communication unit 712 and is communicated through communication unit 712 with other target devices, is implemented so as to complete the application The corresponding operation of any one method that example provides, for example, the corresponding sequencing parameter of multiple business objects for treating sequencing is obtained, Wherein, the sequencing parameter is used to be adjusted the order of business object；It is corresponding according to the multiple business object Sequencing parameter determines the sequencing result of the multiple business object；The sequencing result of the multiple business object is sent to master Broadcast end.

In addition, in RAM 703, various programs and data needed for equipment operation can be also stored with.CPU701、ROM702 And RAM703 is connected with each other by bus 704.In the case where there is RAM703, ROM702 is optional module.RAM703 is stored Executable instruction operationally writes executable instruction into ROM702, and executable instruction makes processor 701 perform above-mentioned side The corresponding operation of method.Input/output (I/O) interface 705 is also connected to bus 704.Communication unit 712 can be integrally disposed, also may be used To be arranged to multiple submodule (such as multiple IB network interface cards), and in bus link.

I/O interfaces 705 are connected to lower component：Importation 706 including keyboard, mouse etc.；It is penetrated including such as cathode The output par, c 707 of spool (CRT), liquid crystal display (LCD) etc. and loud speaker etc.；Storage part 708 including hard disk etc.； And the communications portion 709 of the network interface card including LAN card, modem etc..Communications portion 709 via such as because The network of spy's net performs communication process.Driver 710 is also according to needing to be connected to I/O interfaces 705.Detachable media 711, such as Disk, CD, magneto-optic disk, semiconductor memory etc. are mounted on driver 710, as needed in order to read from it Computer program be mounted into as needed storage part 708.

Need what is illustrated, framework as shown in Figure 7 is only a kind of optional realization method, can root during concrete practice The component count amount and type of above-mentioned Fig. 7 are made choice, deleted, increased or replaced according to actual needs；It is set in difference in functionality component Put, can also be used it is separately positioned or integrally disposed and other implementations, such as GPU and CPU separate setting or can be by GPU collection Into on CPU, communication unit separates setting, can also be integrally disposed on CPU or GPU, etc..These interchangeable embodiments Each fall within protection domain disclosed by the invention.

Particularly, in accordance with an embodiment of the present disclosure, it may be implemented as computer above with reference to the process of flow chart description Software program.For example, embodiment of the disclosure includes a kind of computer program product, it can including being tangibly embodied in computer The computer program on medium is read, computer program was included for the program code of the method shown in execution flow chart, program generation Code may include the corresponding instruction of corresponding execution method and step provided by the embodiments of the present application, for example, obtaining the multiple industry for treating sequencing The corresponding sequencing parameter of business object, wherein, the sequencing parameter is used to be adjusted the order of business object；According to institute The corresponding sequencing parameter of multiple business objects is stated, determines the sequencing result of the multiple business object；By the multiple industry The sequencing result of business object is sent to main broadcaster end.In such embodiments, which can pass through communications portion 709 It is downloaded and installed from network and/or is mounted from detachable media 711.In the computer program by central processing unit (CPU) during 701 execution, the above-mentioned function of being limited in the present processes is performed.

Methods and apparatus of the present invention, equipment may be achieved in many ways.For example, software, hardware, firmware can be passed through Or any combinations of software, hardware, firmware realize methods and apparatus of the present invention, equipment.The step of for method Order is stated merely to illustrate, the step of method of the invention is not limited to order described in detail above, unless with other Mode illustrates.In addition, in some embodiments, the present invention can be also embodied as recording program in the recording medium, this A little programs include being used to implement the computer-readable instruction of the method according to the invention.Thus, the present invention also covering storage is used for Perform the recording medium of the program of the method according to the invention.

Description of the invention provides for the sake of example and description, and is not exhaustively or by the present invention It is limited to disclosed form.Many modifications and variations are obvious for the ordinary skill in the art.It selects and retouches It states embodiment and is to more preferably illustrate the principle of the present invention and practical application, and those of ordinary skill in the art is enable to manage The present invention is solved so as to design the various embodiments with various modifications suitable for special-purpose.

The processing equipment of business object provided in an embodiment of the present invention treats that multiple business objects of sequencing are distinguished by obtaining Corresponding sequencing parameter determines the sequencing of multiple business objects as a result, so as to which sequencing result is sent to main broadcaster end, in this way, one Aspect carries out sequencing by the business object for treating sequencing to acquisition using its sequencing parameter, such as can be by budget resources information (such as available budget) is more and launches end residual time length shorter business and the sequence of picture is shifted to an earlier date, so as to launch this as early as possible Business object improves the throw ratio of business object, moreover, the dispensing mode of the business object is more flexible, in addition, being regarded with traditional Frequency advertising is compared, the processing method of business object provided in an embodiment of the present invention, without by network transmission and video without The additional ad video data of pass, has saved the system resource of Internet resources and/or client；On the other hand, it is more after sequencing A business object is typically the more interested business object of user, follow-up when above-mentioned business object is showed user by client When, user can be higher to the clicking rate of business object, so as to reduce the wasting of resources.

It may be noted that according to the needs of implementation, each step/component described in this application can be split as more multistep The part operation of two or more step/components or step/component can be also combined into new step/component by suddenly/component, To achieve the object of the present invention.

Above-mentioned the method according to the invention can be realized or be implemented as in hardware, firmware to be storable in recording medium Software or computer code in (such as CD ROM, RAM, floppy disk, hard disk or magneto-optic disk) are implemented through network download Original storage in long-range recording medium or nonvolatile computer-readable medium and will be stored in local recording medium Computer code, so as to method described here can be stored in using all-purpose computer, application specific processor or it is programmable or Such software processing in the recording medium of specialized hardware (such as ASIC or FPGA).It is appreciated that computer, processor, Microprocessor controller or programmable hardware include can storing or receive software or computer code storage assembly (for example, RAM, ROM, flash memory etc.), when the software or computer code are by computer, processor or hardware access and when performing, realize Processing method described here.In addition, when all-purpose computer access is used to implement the code for the processing being shown in which, code It performs and is converted to all-purpose computer to perform the special purpose computer for the processing being shown in which.

The above description is merely a specific embodiment, but protection scope of the present invention is not limited thereto, any Those familiar with the art in the technical scope disclosed by the present invention, can readily occur in change or replacement, should all contain Lid is within protection scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.

Claims

1. a kind of processing method of business object, which is characterized in that the described method includes：

The corresponding sequencing parameter of multiple business objects for treating sequencing is obtained, wherein, the sequencing parameter is used for business pair The order of elephant is adjusted；

According to the corresponding sequencing parameter of the multiple business object, the sequencing result of the multiple business object is determined；

The sequencing result of the multiple business object is sent to main broadcaster end.

2. according to the method described in claim 1, it is characterized in that, the acquisition treats that multiple business objects of sequencing correspond to respectively Sequencing parameter, including：

Obtain the corresponding at least one dispensing index parameter of each business object in the multiple business object；

At least one dispensing index parameter corresponding to each business object is weighted, by the weighting of business object Calculated value is as the corresponding sequencing parameter of the business object.

3. according to the method described in claim 2, it is characterized in that, the dispensing index parameter includes business object in setting Between the remaining release time information of budget resources information in section and/or business object.

4. according to the method described in claim 3, it is characterized in that, budget resources of the business object in set period of time Information has used resource information true by the resource upper-limit information in the set period of time and in the set period of time Fixed, the remaining release time information of the business object terminates residual time length by the dispensing of business object and determines.

5. according to the method described in claim 4, it is characterized in that, the budget resources information is in the resource upper-limit information Resource upper limit value and the difference used between resource value used in resource information, it is described residue the release time letter Breath terminates the negatively correlated relation of residual time length with launching.

6. according to any methods of claim 2-5, which is characterized in that the dispensing index parameter further includes business object The clicking rate for enabling rate and/or business object.

7. according to claim 2-6 any one of them methods, which is characterized in that described corresponding to each business object At least one dispensing index parameter is weighted, including：

Each dispensing index parameter corresponding to each business object is normalized respectively, obtains each normalization and launches Index parameter；

Index parameter is launched to each normalization to be weighted.

8. according to claim 1-7 any one of them methods, which is characterized in that described to obtain the multiple business objects for treating sequencing Corresponding sequencing parameter, including：

When reaching the predetermined sequencing cycle, the corresponding sequencing parameter of the multiple business object for treating sequencing is obtained.

9. a kind of processing unit of business object, which is characterized in that described device includes：

Sequencing parameter acquisition module, for obtaining the corresponding sequencing parameter of multiple business objects for treating sequencing, wherein, it is described Sequencing parameter is used to be adjusted the order of business object；

Sequencing result determining module, for according to the corresponding sequencing parameter of the multiple business object, determining the multiple The sequencing result of business object；

Sequencing result sending module, for the sequencing result of the multiple business object to be sent to main broadcaster end.

10. a kind of processing equipment of business object, including：Processor, memory, communication interface and communication bus, the processing Device, the memory and the communication interface complete mutual communication by the communication bus；

For the memory for storing an at least executable instruction, the executable instruction makes the processor perform right such as will Ask the corresponding operation of processing method of 1 to 8 any one of them business object.